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Feinberg’s study reminds me of a billboard advertisement I once saw from a large insurance firm, which read: “Why do most 16-year-olds drive like they’re missing part of their brain? Because they are.” It takes deep sleep, and developmental time, to accomplish the neural maturation that plugs this brain “gap” within the frontal lobe. When your children finally reach their mid-twenties and your car insurance premium drops, you can thank sleep for the savings.

We drove in to Biarritz and left the car outside a very Ritz place.

Strangest of all, we’ve convinced ourselves that our health has nothing to do with what we eat. People who will spend that extra 20 cents on a gallon of premium gasoline because they realize their car performs better on it will drive straight to McDonald’s for a Big Mac. We create a mental separation between food and illness in our culture, and our modern Western medical system—for the most part—supports this denial.

a perfect description of the “automatic cultural man”—man as confined by culture, a slave to it, who imagines that he has an identity if he pays his insurance premium, that he has control of his life if he guns his sports car or works his electric toothbrush. Today the inauthentic or immediate men are familiar types, after decades of Marxist and existentialist analysis of man’s slavery to his social system. But in Kierkegaard’s time it must have been a shock to be a modern European city-dweller and be considered a Philistine at the same time. For Kierkegaard “philistinism” was triviality, man lulled by the daily routines of his society, content with the satisfactions that it offers him: in today’s world the car, the shopping center, the two-week summer vacation. Man is protected by the secure and limited alternatives his society offers him, and if he does not look up from his path he can live out his life with a certain dull security: Devoid of imagination, as the Philistine always is, he lives in a certain trivial province of experience as to how things go, what is possible, what usually occurs… . Philistinism tranquilizes itself in the trivial…

One of our neighbors was a lifetime welfare recipient, but in between asking my grandmother to borrow her car or offering to trade food stamps for cash at a premium, she’d blather on about the importance of industriousness. ‘So many people abuse the system, it’s impossible for the hardworking people to get the help they need,’ she’d say. This was the construct she’d built in her head: Most of the beneficiaries of the system were extravagant moochers, but she – despite never having worked in her life – was an obvious exception

I was on my way to talk to Davis when the car hit me". . . . . . "A dark figure emerged from the shadows, half-lit by the glittering streetlight and the pale glow of the moon". . . . . . . "Huge black wings erupted out of her back like a blooming rose. She was beautiful." . . . . "I knew who this woman was.’Are you Death?'" . . . . . “'Most people have something holding them down to this world,' she said, 'like a tether on a balloon. It could be something material, a person, or persons, an unfinished goal. There are many reasons to want to keep living. I wonder, Juvenalius, what is yours?' I smiled just thinking about it. 'His name’s Davis.' Her hand stroked my cheek so gently I wanted to cry. 'Tell me about him,' she whispered." And Juvenalius does. And you will be transfixed as Juve's first friend comes to life in his memory in this Tale with a gay twist.

The average efficiency of an internal combustion engine in converting fuel into a car’s forward energy ranges from about 14 to 30 percent. For the electric car, it’s about 90 percent. But the real difficulty for anyone arguing the case for gasoline cars is found in the economics. We are fast approaching a time when gasoline cars will no longer be able to compete with electric cars on price. To date, the number one factor holding Tesla back from offering cheaper cars has been the energy cost per unit of its lithium-ion battery packs, which is why it started by selling only high-end vehicles in which the cost of the battery could be absorbed by the premium price point. Tesla has never revealed exactly how much of its cars’ costs can be attributed to the battery pack, but in 2013, chief technology officer JB Straubel told the MIT Technology Review that it accounts for less than a quarter of the cost of each vehicle—which for the eighty-five kilowatt-hour Model S, at that time, would have put the battery pack somewhere in the $18,000 to $25,000 range (assuming Straubel was factoring feature-rich versions of the car into his calculations). That would have put the cost per kilowatt-hour of the battery pack at anywhere between $210 and $300.

Bizarre and Surprising Insights—Consumer Behavior Insight Organization Suggested Explanation7 Guys literally drool over sports cars. Male college student subjects produce measurably more saliva when presented with images of sports cars or money. Northwestern University Kellogg School of Management Consumer impulses are physiological cousins of hunger. If you buy diapers, you are more likely to also buy beer. A pharmacy chain found this across 90 days of evening shopping across dozens of outlets (urban myth to some, but based on reported results). Osco Drug Daddy needs a beer. Dolls and candy bars. Sixty percent of customers who buy a Barbie doll buy one of three types of candy bars. Walmart Kids come along for errands. Pop-Tarts before a hurricane. Prehurricane, Strawberry Pop-Tart sales increased about sevenfold. Walmart In preparation before an act of nature, people stock up on comfort or nonperishable foods. Staplers reveal hires. The purchase of a stapler often accompanies the purchase of paper, waste baskets, scissors, paper clips, folders, and so on. A large retailer Stapler purchases are often a part of a complete office kit for a new employee. Higher crime, more Uber rides. In San Francisco, the areas with the most prostitution, alcohol, theft, and burglary are most positively correlated with Uber trips. Uber “We hypothesized that crime should be a proxy for nonresidential population.…Uber riders are not causing more crime. Right, guys?” Mac users book more expensive hotels. Orbitz users on an Apple Mac spend up to 30 percent more than Windows users when booking a hotel reservation. Orbitz applies this insight, altering displayed options according to your operating system. Orbitz Macs are often more expensive than Windows computers, so Mac users may on average have greater financial resources. Your inclination to buy varies by time of day. For retail websites, the peak is 8:00 PM; for dating, late at night; for finance, around 1:00 PM; for travel, just after 10:00 AM. This is not the amount of website traffic, but the propensity to buy of those who are already on the website. Survey of websites The impetus to complete certain kinds of transactions is higher during certain times of day. Your e-mail address reveals your level of commitment. Customers who register for a free account with an Earthlink.com e-mail address are almost five times more likely to convert to a paid, premium-level membership than those with a Hotmail.com e-mail address. An online dating website Disclosing permanent or primary e-mail accounts reveals a longer-term intention. Banner ads affect you more than you think. Although you may feel you've learned to ignore them, people who see a merchant's banner ad are 61 percent more likely to subsequently perform a related search, and this drives a 249 percent increase in clicks on the merchant's paid textual ads in the search results. Yahoo! Advertising exerts a subconscious effect. Companies win by not prompting customers to think. Contacting actively engaged customers can backfire—direct mailing financial service customers who have already opened several accounts decreases the chances they will open more accounts (more details in Chapter 7).

Primer of Love [Lesson 41] The essence of pleasure is spontaneity. ~ Germaine Greer Lesson 41) Play it mostly by ear mostly, but when time is at a premium, plan a bit. Life is not a busy appointment page on your smartphone, you anal retentive fucktard. Life is all about improvisation. The fickle mood for a sour pickle and a box of Entenmanns's mixed donuts, the sudden urge to watch the entire 5 seasons of Breaking Bad together on a lazy Sunday afternoon, or the instant decision to stay home and prepare a four cheese lasagna instead of going out to a nice Italian restaurant. These are the priceless events than even MasterCard cannot challenge. But if you only have a four day weekend, you two have to be grounded in reality. Don't just climb in the car and drive. Pick a fucking direction. Thank God for GPS.

There are many cheap car insurance that offers the usual coverage under reasonable charges. But to be able to get the right car insurance with an affordable premium charge, you need to know the minimum requirements.

If I had booked a car service, it would have delivered me to Princeton ten minutes before the meeting. Instead, I chose to save $115, and lost a $125,000 opportunity in the process. You have to invest. The investments you make, of both time and money, demonstrate your confidence in what you are offering. The premium prices you pay are literally that: premiums. They are your insurance in your success. I overlooked that once. I never have again.

Structureflex has a long and successful history of supplying engineered premium fabric Sails, Structures and services to the professional building and Shade supplier markets aroud the world. In addition we offer a range of products that include: Barrel Arches Cantilever Walkways and Car Ports Conic Structures Hip and Ridge structures

MR Graphics Inc. is the leader in custom-designed car wraps and other graphics services in San Diego, CA. Our custom vehicle wrap San Diego are designed to give you the flexibility of changing the appearance of your car vehicle, truck or van while protecting the original finish. We give your vehicle a premium look and enhance its aesthetic appeal. Our car wraps are easy to remove and leaves minimal adhesive residue on removal.

Our company provides premium storage solutions for cars, featuring secure, climate-controlled units designed to keep your vehicle in pristine condition. With 24/7 surveillance, advanced security systems, and easy access, we ensure your car's safety and your peace of mind. Whether you need short-term or long-term storage, our facilities cater to all your automotive storage needs, providing the perfect environment to protect and preserve your vehicle.

If you owned an expensive Formula One race car, you wouldn’t think of fuelling it with anything less than premium-grade gas. Anything else would reduce its performance. So why would you put anything less than the best foods into your body, which is an even more valuable performance vehicle? Eating the wrong foods, in large quantities, will reduce your energy level, affect your health and prevent your mind from serving you to its fullest capacity.

Car interior modification of the car is the process of enhancing the performance and aesthetic of your car. In the past, modifying your car meant spending thousands of dollars in the dealership. Today, however, the process of modifying a car can be much cheaper and easier than ever before. Instead of spending thousands of dollars at the dealership, you can now modify your car using a platform like Pegasus Premium.

Prestige, status, reputation…are all fears of the affluent. A rich man can do anything to protect his prestige. He can buy the world’s most expensive car to bolster his status. Fear certainly sells and it sells on a premium.

An option is the right to buy or sell something in the future. The right to buy is a “call option” the right to sell is a “put option.” So if you knew several new Corvettes would be arriving at a car dealership in a month, you might pay the dealer $1,000 now to reserve a Corvette for you to buy at a certain price, say $40,000. When the cars arrived, you would have a call option—the right but not the obligation—to buy one for $40,000. Because you owned a call option, you would want the price of new Corvettes to increase: if the price increased to $50,000 your option to buy a Corvette for $40,000 would be worth about $10,000. Also, with a call option, your downside is limited. If the price were to drop to $30,000, you could simply let the dealer keep your $1,000 (called the option premium) and buy the Corvette for the lower price.

While most consumers may be unwilling to pay a green premium for clean energy or electric cars, many are willing to pay a little extra for sustainable foods.

In 1977 GM’s Oldsmobile Toronado was the first production car with an electronic control unit (ECU) to govern spark timing. Four years later GM had about 50,000 lines of engine control software code in its domestic car line (Madden 2015). Now even inexpensive cars have up to 50 ECUs, and some premium brands (including the Mercedes-Benz S class) have up to 100 networked ECUs supported by software containing close to 100 million lines—compared to 5.7 million lines of software needed to operate the F-35, the U.S. Air Force’s joint Strike Fighter, or 6.5 million lines for the Boeing 787, the latest model of the company’s commercial jetliners (Charette 2009).

Ikonik Motors Limited is Walsall's premier supercar dealer with a choice of hand-picked pre-owned classic, luxury and super cars. Ikonik are committed to providing unparalleled quality and service for the UK's elite car buyers. Every vehicle reflects our dedication to excellence and our passion for top-tier automotive craftsmanship. Ikonik don't just sell cars; they offer a gateway to a lifestyle of luxury, prestige and a world of premium driving experiences.

If our cognitive skills are what separate us from animals, our character skills are what elevate us above machines. Computers and robots can now build cars, fly planes, fight wars, manage money, represent defendants in court, diagnose cancer, and perform cardiac surgery. As more and more cognitive skills get automated, we’re in the midst of a character revolution. With technological advances placing a premium on interactions and relationships, the skills that make us human are increasingly important to master.

Over time, I came to dread the parties and potlucks. Most of the people we knew had spent time on the coasts, or had come from there, or were frequently traveling from one to the other, and the conversation was always about what was happening elsewhere: what people were listening to in Williams-burg, or what everyone was wearing at Coachella. A sizeable portion of the evening was devoted to the plots of premium TV dramas. Occasionally there were long arguments about actual ideas, but they always crumbled into semantics. What do you mean by duty? someone would say. Or: It all depends on your definition of morality. At the end of these nights, I would get into the car with the first throb of a migraine, saying that we didn’t have any business discussing anything until we could, all of us, articulate a coherent ideology. It seemed to me then that we suffered from the fundamental delusion that we had elevated ourselves above the rubble of hinterland ignorance—that fair-trade coffee and Orange You Glad It’s Vegan? cake had somehow redeemed us of our sins.

His mattress was his bathroom was his dinner plate And he fights for food against roaches and rats And the all-purpose pavement gets colder as the year gets late, So the roaches get bigger and the vermin turn to bats. We never have enough money to hand to cardboard holders, But always enough for extra açaí, bacon, or premium. And we bet they're scamming us, those damn freeloaders, But that's just it: a bet-- and premium is just premium. We guarantee the next has it covered, that car behind us, Ignoring how they like premium the same way we do. First judgements have always been our widespread virus, But truth is the property of man and that we can't lose.

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We are already seeing car insurance premiums linked to tracking devices in cars, and health insurance coverage that depends on people wearing a fitness tracking device. When surveillance is used to determine things that hold sway over important aspects of life, such as insurance coverage or employment, it starts to appear less benign. Moreover, data analysis can reveal surprisingly intrusive things: for example, the movement sensor in a smartwatch or fitness tracker can be used to work out what you are typing (for example, passwords) with fairly good accuracy [98]. And algorithms for analysis are only going to get better.

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But AutoNation had its own problems. It tried to play hardball by copying the CarMax concept, but made the classic softball mistake of not replicating its heartbeat. It built big inventories like CarMax and copied the layout and look of the CarMax outlets. But it did not try or were unable to change the culture and break the compromises inherent in the traditional sales process. Getting an AutoNation salesman to quote against a no-haggle price was as easy as threatening to walk! In addition, AutoNation was burdened with the new car dealerships it had acquired at big premiums, and the combination of high costs, low revenues, and weak profits in the early stages of the rollout became increasingly difficult to explain to investors.

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Here lies the difference between luxury and premium. People buying premium or even super-premium cars like to justify every dollar by a return on investment. Premium means pay more, get more in functional benefits. Luxury is elsewhere: it signals the capacity of the buyer to transcend needs, functions, or objective benefits. This is how luxury brands are different from premium or super-premium brands: beyond the experience they bring creative power, heritage and social distinction.

Insurance companies have another subtle tool. They can design policies, or “screening” mechanisms, that elicit information from their potential customers. This insight, which is applicable to all kinds of other markets, earned Joseph Stiglitz, an economist at Columbia University and a former chief economist of the World Bank, a share of the 2001 Nobel Prize. How do firms screen customers in the insurance business? They use a deductible. Customers who consider themselves likely to stay healthy will sign up for policies that have a high deductible. In exchange, they are offered cheaper premiums. Customers who privately know that they are likely to have costly bills will avoid the deductible and pay a higher premium as a result. (The same thing is true when you are shopping for car insurance and you have a sneaking suspicion that your sixteen-year-old son is an even worse driver than most sixteen-year-olds.) In short, the deductible is a tool for teasing out private information; it forces customers to sort themselves.