Pr Related Quotes

Networking isn't how many people you know, it's how many people know you.

Media was once about protecting a name; on the web it is about building one.

No controversy, no PR.

You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.

An entrepreneur with strong network makes money even when he is asleep.

We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.

Reputation is an outcome; but it is also a valuable, strategic asset.

For individuals and organizations alike, a reputation is far easier to destroy than it is to build.

One implication is that we, the people who have been known as PR experts—and still go by that title—have now turned into a combination of publishers, reporters, and editors.

The essence of our industry is to be able to present something to somebody in the most concise form and in the quickest way possible.

PR is everything and everywhere. PR is the King and the Slave, the Game Changer and the Boss, the revolution! Indeed, the Global PR Revolution!

The truth will make you free, but it won’t make you particularly wealthy.

Some things are good for our image but bad for our pockets.

Different social media networks are used for different communication to the extent that the written word still prevails over visuals. However, in the future, it will be other way around.

Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.

There are times when I like to turn my 'FACE PR' volume UP in HD, especially when I'm emerging out of prep mode; to put little more GLOSS on the LIPS of face public relations (as industry) to FLOSS...as a game-face CHANGER!

At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public—only the convenient information was made available, no more than 5 percent.

When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede.

As for the public, the PR man, like the advertising expert and others who deal with people in the lump, including a number of would-be-statesmen and redeemers-at-large, conceive of that body as composed of non-ideographic units which are to be regarded not as ourselves but as, ultimately, gadgets of electrochemical circuitry operated by a push-button system of remote control. In fact, in dealing with the public in a purely technological society, the very notion of self is bypassed by various appeals to an undifferentiated unconscious, such appeals often having little or no relation to the vendible object or idea; in this connection history gives us to contemplate the fact that the psychologist J.B. Watson, the founder of American behaviorism, wound up in the advertising business. So history may become parable.

Freedom of speech is priceless to me. So is the freedom of expres- sion of thoughts and beliefs as an expression of yourself, the free- dom of showing that you are different, the freedom of being the force motivating people around you, and the freedom of being motivated by the successes of others.

We must sober up and admit that too many of the Republicans and the Democrats have played us, lied to us and stolen from us, while the getaway car was driven by the media. A media that can no longer claim with a straight face the role of journalist. Journalists print the things the powerful don’t want printed. What they do is public relations. Those PR firms will not print the truth about the average American who finds himself concerned with the direction of our country today. So we must. We are not violent. We are not racist. We are not anti immigrant. We are not anti-government. And we will not be silent anymore.

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good.

The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.

In the same way, when newspapers began to die and social media started its supreme reign, we didn’t imagine the risk of fake news. We didn’t think that when media is freely in the hands of billions of people, they will do with it as they please. We didn’t suspect that social media profiles could be stolen and fake personalities would come up. We didn’t know that there would be fake profiles, pretend- ers, bots, and other ill-minded actors whose only goal would be to carry out some political or business manipulation agenda so they could destroy some company or boost another that didn’t have what it takes.

The theory of the long tail as popularized by Chris Anderson in his book of the same name is that our culture and economy are increasingly shifting away from a focus on a relatively small number of major hits (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare. 5

In 2019, however, there is nothing left from that: the revolution- ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public. Social media’s almightiness has brought about many things, but the main one is transparency. Total transparency everywhere and for everyone. As a result, social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history. Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.

In a move that is at odds with what I am calling the Unmooring thesis, Heidegger wants to show that modern philosophy is the “logical” consequence of Plato’s humanistic legacy. For Kant, as for the Greeks, [A5] thinking (as Logos—forms of judgment—categories—reason) gets the upper hand in establishing the perspective for interpreting beings as such. Additionally, following Descartes’s procedure, thinking as “thinking” comes to dominate; and beings themselves become [A1] perceptum (represented) or object, in accordance with the same [legacy] historical reason. Therefore thinking cannot get to a [ICS] ground of Da-sein; i.e., the question of the [A2] truth of be-ing is unaskable here.45 The Greeks allowed thinking to get “the upper hand” in the correct ascertainment of the Forms until it came to dominate interpretation completely, eliminating A2 Unconcealment Truth (rendering it “unaskable”) and radically altering man and Being. The very essence of man itself changes, in that man becomes subject. . . . Man becomes that being upon which all that is, is grounded as regards the manner of its Being and its truth. Man becomes the relational center of that which is as such. But this is possible only when the comprehension of what is as a whole changes. (Heidegger, QT 128; see also 151; Heidegger, PR 76–77)

The other pioneer of political public relations was Edward Bernays, a nephew of Sigmund Freud, who sharpened his skills writing prowar propaganda for the Committee on Public Information during World War I. After the war he decided that the word “propaganda” had a negative ring, due to its use by the defeated Germans; he came up with a new phrase, “public relations,” which has a distinctly more Madison Avenue sound. In 1928, in his influential Propaganda, Bernays claimed that manipulating public opinion was a necessary part of democracy. According to his daughter, Bernays believed the common people were “not to be relied upon, [so] they had to be guided from above.” She would later say that her father believed in “enlightened despotism”—a system through which intelligent men such as himself would keep the mob in line through the clever use of subliminal PR campaigns. His clients included not only such megacorporations as Procter & Gamble, the United Fruit Company, and the American Tobacco Company (through clever advertising campaigns, he sought to remove the traditional stigma against women smoking), but also Republican president Calvin Coolidge. Bernays did not feel it would be strategic to allay the public’s fear of communism and urged his clients to play on popular emotions and magnify that fear. His work laid some of the foundation of the McCarthyite hysteria of the 1950s. Life magazine named Bernays one of the one hundred most influential Americans of the twentieth century.

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The state, for Hegel, is an ‘absolute end’; individuals should place it above their own private interests. ‘[The state has] the highest right in relation to individuals, whose highest duty is to be members of the state’ (PR § 258). But the state is an absolute end only because it is rational; Hegel describes ‘rationality’ as the ‘unity and interpenetration of universality and individuality’ (PR § 258R).

ahead of ICAO audit By Tarun Shukla | 527 words New Delhi: India's civil aviation regulator has decided to restructure its safety board and hire airline safety professionals ahead of an audit by the UN's aviation watchdog ICAO (International Civil Aviation Organization). The Directorate General of Civil Aviation (DGCA) announced its intent, and advertised the positions on its website. ICAO told the Indian regulator recently that it would come down to India to conduct an audit, its third in just over a decade, Mint reported on 12 February. Previous ICAO audits had highlighted the paucity of safety inspectors in DGCA. After its 2006 and 2012 audits, ICAO had placed the country in its list of 13 worst-performing nations. US regulator Federal Aviation Authority followed ICAO's 2012 audit with its own and downgraded India, effectively barring new flights to the US by Indian airlines. FAA is expected to visit India in the summer to review its downgrade. The result of the ICAO and FAA audits will have a bearing on the ability of existing Indian airlines to operate more flights to the US and some international destinations and on new airlines' ability to start flights to these destinations. The regulator plans to hire three directors of safety on short-term contracts to be part of the accident investigation board, according to the information on DGCA's website. This is first time the DGCA is hiring external staff for this board, which is critical to ascertain the reasoning for any crashes, misses or other safety related events in the country. These officers, the DGCA said on its website, must have at least 12 years of experience in aviation, specifically on the technical aspects, and have a degree in aeronautical engineering. DGCA has been asked by international regulators to hire at least 75 flight inspectors. It has only 51. India's private airlines offer better pay and perks to inspectors compared with DGCA. The aviation ministry told DGCA in January to speed up the recruitment and do whatever was necessary to get more inspectors on board, a government official said, speaking on condition of anonymity. DGCA has also announced it will hire flight operations inspectors as consultants on a short-term basis for a period of one year with a fixed remuneration of `1.25 lakh per month. "There will be a review after six months and subsequent continuation will be decided on the basis of outcome of the review," DGCA said in its advertisement. The remuneration of `1.25 lakh is higher than the salary of many existing DGCA officers. In its 2006 audit, ICAO said it found that "a number of final reports of accident and serious incident investigations carried out by the DGCA were not sent to the (member) states concerned or to ICAO when it was applicable". DGCA had also "not established a voluntary incident reporting system to facilitate the collection of safety information that may not otherwise be captured by the state's mandatory incident reporting system". In response, DGCA "submitted a corrective action plan which was never implemented", said Mohan Ranganthan, an aviation safety analyst and former member of government appointed safety council, said of DGCA. He added that the regulator will be caught out this time. Restructuring DGCA is the key to better air safety, said former director general of civil aviation M.R. Sivaraman. Hotel industry growth is expected to strengthen to 9-11% in 2015-16: Icra By P.R. Sanjai | 304 words Mumbai: Rating agency Icra Ltd on Monday said Indian hotel industry revenue growth is expected to strengthen to 9-11% in 2015-16, driven by a modest increase in occupancy and small increase in rates. "Industry wide revenues are expected to grow by 5-8% in 2014-15. Over the next 12 months, Icra expects RevPAR (revenue per available room) to improve by 7-8% driven by up to 5% pickup in occupancies and 2-3% growth in average room rates (ARR)," Icra said. Further, margins are expected to remain largely flat for 2014-15 while

Never Put These Ten Words in Your Pitch Deck Take a close look at your standard pitch deck, the “about us” section on your corporate home page, or your PR material. Highlight every instance of the words “leading,” “unique,” “solution,” or “innovative.” In particular, go find all instances of the phrase “We work to understand our customers’ unique needs and then build custom solutions to meet those needs.” Then hit the delete key. Because every time you use one of those buzzwords, you are telling your customers, “We are exactly the same as everyone else.” Ironically, the more we try to play up our differences, the more things sound the same. Public relations expert Adam Sherk recently analyzed the terms used in company communications, and the results are devastating. Here are the top ten: By definition, there can be only one leader in any industry—and 161,000 companies each think they’re it. More than 75,000 companies think they’re the “best” or the “top”; 30,400 think they’re “unique.” “Solution” also makes an appearance at number seven—so if you think that calling your offering a “solution” differentiates you, think again. If everyone’s saying they offer the “leading solution,” what’s the customer to think? We can tell you what their response will be: “Great—give me 10 percent off.” We don’t mean to be unsympathetic here. You’ll find it’s hard to avoid these terms—heck, we call our own consulting arm “SEC Solutions”! In all of our time at the Council, we have never once met a member who doesn’t think her company’s value proposition beats the socks off the competitors’. And it’s understandable. After all, why would we want to work for a company whose product is second-rate—especially when our job is to sell that product? But what the utter sameness of language here tells us is that, ironically, a strategy of more precisely describing our products’ advantages over the competition’s is destined to have the exact opposite effect—we simply end up sounding like everyone else.

Success has its genesis at the fertilization of a prosperous thought process. (#A’Visual)

Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.

Today, thanks to the social media revolution, clients actually own media and consequently a platform to express themselves.

Our PR business today has increasingly less in common with the business that we used to do just ten years ago, let alone a hundred years ago. Pretty soon, it will look nothing like its former self.

First of all, the word “newspaper” doesn’t really exist anymore, because the first part, “news,” is gone from it. What’s left is only “paper.

Public Relations? Three billion people who are on social media are dealing with “relations,” and everything has become “public”.

Veganism needs a PR makeover. Most people think it's a nutty cult where, at initiation, new members receive the International Step of Moral Superiority from which they look down their noses at non-vegans.

The PR environment has been changing like a taximeter on a high-speed highway, and I could hardly fix the price—not the finan- cial one, but the creative and the communications one. It had been changing literally every week, day, and hour.

The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies. It has also, to a great extent, influenced the dynamic development of this marvelous and ever less predictable industry still known by the name of “public relаtions” (though probably not for long).

Close to four billion human beings plugged into social media might be difficult to absorb, but its implications for everything, PR included, are way more profound than the impressive number itself.

p until ten years ago, freedom of speech was primarily in the realm of the professional journalists; but today, with well over three billion users of various social media, freedom of speech has grown into entirely different dimensions.

A taxi driver with a secondhand laptop sitting in an old garage could actually become a lot more well known and tell a lot more truths than a journalist on TV.

Yet, at the end of the day, if TV cameras are brought under control, and the traditional media and even online media are under excessive pressure, social media cannot be controlled. This is where the true leaders of speech and communication emerge nowadays.

At the end of the day, the age of total transparency generated by the social media is only going to make our industry “cleaner,” and our role will be reduced to conveying our clients’ messages to their own clients in the most creative way possible. Hence my notion of the PR agencies as something like editorial teams.

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The big issue with newspapers is not with the smell, the touch, the feel, or any other sensations—or the lack thereof. If one has a news- paper fetish, they can easily keep several newspaper issues on their nightstand, or when the press finally truly goes extinct, they can have it here just for themselves so that they can smell it, touch it, and feel it as much as they like. The big issue with newspapers is that there is no one to fund them anymore. Nobody can support them and bear the costs in the new environment of public communications revolutionized by online media and even further by social media.

So when I am about to give a speech, I resort to the hand-brain connection. I jot down notes on my notepad, half a page, and when they go through my hand and pen, there seems to be a better link to the memory. Once I do my notes, I don’t even need to look at the paper anymore; I just know the sequence of my arguments.

success theater”—the work we do to make ourselves look successful. We could have tried marketing gimmicks, bought a Super Bowl ad, or tried flamboyant public relations (PR) as a way of juicing our gross numbers. That would have given investors the illusion of traction, but only for a short time.

If no one had an army, armies would not be needed. But the same can be said of most lobbyists, PR specialists, telemarketers, and corporate lawyers. Also, like literal goons, they have a largely negative impact on society. I think almost anyone would concur that, were all telemarketers to disappear, the world would be a better place. But I think most would also agree that if all corporate lawyers, bank lobbyists, or marketing gurus were to similarly vanish in a puff of smoke, the world would be at least a little bit more bearable.

Marketing is the art of washing one’s clean laundry in public.

It’s an open secret in good old Hollywood. When charges are filed (rarely), the studios just continually settle with the victims, and use their PR machines to invalidate the claims. Usually where there is smoke there is an inferno, especially as Hollywood is concerned.

Revolution in nearby Georgia, his team came up with the color and the slogan for what they called the 2004 Orange Revolution. Everything was in orange—their banners, scarves, hats, and handouts. Yushchenko's campaign functioned like a Swiss watch, and he consistently led Yanukovych in the polls. He seemed the likely winner. Desperate, Yanukovych asked Putin for advice. The Russian president's PR people offered a few suggestions. First, favor close relations with Russia, not with the West. Second, make Russian the second official language of the country. And third, run as a proud Ukrainian nationalist, not as an American puppet. One poster quickly showed up on billboards: the faces of Yushchenko

Here, Žižek’s elaboration of Lacan’s concept of the ‘big Other’ is crucial. The big Other is the collective fiction, the symbolic structure, presupposed by any social field. The big Other can never be encountered in itself; instead, we only ever confront its stand-ins. These representatives are by no means always leaders. In the example of the White Sea Canal above, for instance, it wasn’t Stalin himself who was the representative of the big Other so much as the Soviet and foreign writers who had to be persuaded of the glories of the project. One important dimension of the big Other is that it does not know everything. It is this constitutive ignorance of the big Other that allows public relations to function. Indeed, the big Other could be defined as the consumer of PR and propaganda, the virtual figure which is required to believe even when no individual can.

Aluminum Hulls In 1931 England, aluminum was used in the construction of the Diana II, a 55 foot express cruiser, which is still in use. Aluminum is non-magnetic and is almost never found in the elemental state. As a ductile metal it is malleable and has about one-third the density and stiffness of steel. Aluminum is a corrosion resistant, easily machined, cast, drawn and extruded, however the procedure to weld it is more difficult and different from other metals. In 1935 the Bath Iron Works in Maine, built an experimental hull for Alcoa. Named the Alumette, it was floated to the James River in Newport News, Virginia for the purpose of testing its structural properties. The MV Sacal Borincano was an all-aluminum constructed Roll on Roll off, or Ro-Ro ship, designed to carry 40 highway trailers between Miami, FL and San Juan. PR. The relatively small ship was 226 feet in length and has a displacement of 2000 tons. The South Atlantic and Caribbean Line Inc. operated the vessel which was constructed by American Marine in 1967, with help from the Reynolds Metal Company. The vessel was constructed completely of heli-arced aluminum plates to achieve a working speed of 14 knots with a diesel electric power plant of 3000 hp generating 2240kW.

The core of PR ((public relations) is strongest where our identity and value relationships are built through sharing and caring interactions, not sold through marketing pitches asking directly for transactions." ~ @Tracey007Bond

PR (public relations) Leadership is the art of giving those leaders a mediaphilic (tm) and newsworthy public, social network and intelligent press platform of BENEFICIENCE, for communicating and relating their working ideas.

When speaking publicly, it is wise to communicate mindfully in the presence of silent listening eyes...

Public relations (PR) is typically a promotional tool used to communicate to a broader audience. PR is intended to create a favorable climate for your product, not to directly sell it.

...they turned to the bloggers, who might be unfiltered and full of shit, but they were fast, prolific, and allowed you to triangulate the truth. Get your news from six or nine sources and you can usually tell the bullshit from reality.

Rick didn’t seem to have any problems taking orders from a woman ten years his junior, either, which can be an issue with guys trying to jump from the traditional news media to the blogging world. They don’t mean to bring their prejudices with them when they make the transition, but some things are harder to get rid of than an addiction to seeing your stories physically printed.

Everything is ‘just a story.’ Tragedy, comedy, end of the world, whatever, it’s just a story. What matters is making sure it’s heard.

In order to lead a successful marketing and communications campaign, you must support key customer relations initiatives, integrate creative methods of branding, oversee execution of effective publicity, and focus on media pitching that will support PR and Social Media strategies.

You'll never make money from being on TV or being in the media where people are going to buy your product or service. You will be able to use those logos in order to get credibility for people to buy your products and services in the future.

Corporate social responsibility is only a PR stunt. Business with warmth lasts forever in people’s heart.

A Good PR is like sugar in a coffee

Investing in PR is expecting ROI is foolishness

Men and women who are genius at what they know, understand and do, content to experience the tragedy of going through life as a light placed under a table if you will...a dimmable, hidden, and unknown legend. The day that special person makes the wisdom decision, to hire another genius skilled to unveil, and strategically hail that cloaked legend...legacy can lay its foundation as a forever cornerstone.

I have grown to know I am the best in the world at streaming my high frequency genius into disruptive and transformational processes that become iconic public relational demonstrations...that fuels my drive... Finishing well is dependent on mastering process...steady wins in any resilience race!

In this article, you will learn the tips to soar with the coverage. In order to increase brand visibility and reach your target audience, you need a great PR campaign. Finetuning your WHY and CONTENT is critical to ensuring that your PR campaign is a success. For more information click the link.

The Oxford comma refers to the Oxford University Press, whose house style is to use the serial comma. (The public-relations department at Oxford doesn’t use it, however. Presumably PR people see it as a waste of time and space. The business end of these operations is always in a hurry and does not approve of clutter. The serial comma is a pawn in the war between town and gown.) To call it the Oxford comma gives it a bit of class, a little snob appeal.

Economics and P&L What are the per-unit economics of the device? That is, what is the expected gross profit and contribution profit per unit? What is the rationale for the price point you have chosen for the product? How much will we have to invest up front to build this product in terms of people, technology, inventory, warehouse space, and so on? For this section of the PR/FAQ, ideally one or more members of your finance team will work with you to understand and capture these costs so you can include a simplified table of the per-unit economics and a mini P&L in the document. A resourceful entrepreneur or product manager can do this work themselves if they do not have a finance manager or team. For new products, the up-front investment is a major consideration. In the case of Melinda, there is a requirement for 77 people to work on the hardware and software, for an annualized cost of roughly $15 million. This means that the product idea needs to have the potential to earn well in excess of $15 million per year in gross profit to be worth building. The consumer questions and economic analysis both have an effect on the product price point, and that price point, in turn, has an effect on the size of the total addressable market. Price is a key variable in the authoring of your PR/FAQ. There may be special assumptions or considerations that have informed your calculation of the price point—perhaps making it relatively low or unexpectedly high—that need to be called out and explained. Some of the best new product proposals set a not-to-exceed price point because it forces the team to innovate within that constraint and face the tough trade-offs early on. The problem(s) associated with achieving that price point should be fully explained and explored in the FAQ.

Quantum" has such a nice sound, good for PR. Much better than saying: "It works but we don't know how.” Yes. The Theory of Relativity exists as FAPP. So it becomes very difficult to prove anything to be or not to be Quantum.

PR Scully & Co Solicitors is a reputable personal injury law firm based in Manchester. With over 25 years of experience, they specialise in handling complex personal injury claims, including medical negligence, accidents at work, serious injuries, pedestrian accidents, motorcycle accidents, and more. They also handle compensation claims related to cosmetic surgery, laser treatments, tattoos, liposuction, breast surgery, and other procedures. The firm operates on a no-win, no-fee basis and has successfully recovered millions of pounds in compensation for their clients. The team at PR Scully & Co is dedicated to providing a straightforward and reliable service, offering free advice and assistance 24/7. They prioritise their clients' well-being and aim to be the best in their field.

The postwar power of “the media” to determine what shall be embraced as reality is in large part due to the success of the morale culture in wartime. It represents, indeed, its continuation. Today, nothing—neither church, university, library, gallery, philanthropy, foundation, or corporation—no matter how actually worthy and blameless, can thrive unless bolstered by a persuasive professional public-relations operation, supervised by the later avatars of the PR colonels and captains so indispensable to the maintenance of high morale and thus to the conduct of the Second World War.

But in the negotiations to fund the renovation of East River Park, which borders the East River in Manhattan from Chinatown up through the East Village, the construction of a new bathroom was somehow included. This called for a celebration, which meant a ribbon cutting to open the new facility. But why cut a ribbon when we could mark the occasion appropriately? Hence, the fated roll of toilet paper was ceremoniously cut, celebrated, and well publicized, which left enough of an impression on Steven Rubenstein, a PR guru in New York to moguls like George Steinbrenner and Rupert Murdoch, that when Chuck Schumer was looking for a new communications director, he recommended me. Chuck had just won a Senate seat two years earlier, upsetting longtime incumbent Al D’Amato. Chuck was (and is) a career politician and an extremely good one. After graduating from Harvard College and Harvard Law School, he disappointed his Jewish mother by running for a seat in the New York State Assembly rather than taking a job at a prestigious law firm. (I could relate.) His approach to the campaign was both genius and slightly crazy—he knocked on the doors of virtually every single voter in the district. And for a seat that couldn’t matter less to 99 percent of voters, voting for the earnest young man who took the time to come see them was a reasonable choice.

Not only did Americans tend to be skeptical of oil companies, but BP’s CEO, Tony Hayward, was a walking PR disaster—stating in the media that the spill involved a “relatively tiny” amount of oil in “a very big ocean”; arguing in another interview that no one wanted to see the hole plugged more than him because “I’d like my life back”; and generally living up to every stereotype of the arrogant, out-of-touch multinational executive.

Good PR is all about creating a positive relationship with the public.

In the PR business, it's not about what you know, it's about who you know.

PR keeps you relevant for revenue rewards, social media activity alone does not...

I covered it up, and John Hersey uncovered it,” [McCrary] stated. “That’s the difference between a P.R. man and a reporter.

There are many wire services where you can publish your news releases. Some of the recommendable ones are Business Wire, Marketwire, PR Newswire and PRWeb.

Truthfully, there’s nothing mysterious about Public Relations. It’s all about how your client — whether it’s a company, an individual, a foundation, a music group — relates to the public. Central to this is their reputation.

PR people excel at content. PR people such at measurement.

Inbound PR combines the best of two worlds (public relations and inbound marketing) and alleviates PR's biggest weakness (measurement) and inbound's biggest challenge (content).

Istotą propagandy jest prostota i powtórzenie! Lud jest znacznie prostszy, niż to sobie wyobrażamy. Tylko ten, kto potrafi sprowadzić problemy do najprostszej formułki i ma odwagę wbrew intelektualistom ciągle je powtarzać w tej uproszczonej formie, ten osiągnie zasadnicze sukcesy w kształtowaniu opinii publicznej. - J. Goebbels

Paff PR is an award-winning public relations, content studio and digital media agency with experts in San Francisco, New York, and Austin. Our capabilities include media relations, narrative building and content creation across the enterprise and consumer technology space. Our staff has unmatched success and experience in technologies such as cloud, enterprise, social, gaming and wearable technology. The agency was launched as the PR industry enters a renaissance, press releases are no longer the way to reach reporters.

The demand generation is hungry for so-called remarkable content: content that is worth consuming and sharing, content that shows WIIFM (what's in it for me?), and content that fascinates.

In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed.

As the 2012 election approached, it emerged that the foundation Einhorn runs with his wife paid for dozens of anonymous billboards around Milwaukee and two Ohio cities, mainly in minority areas, that screamed “Voter Fraud Is a Felony!” with penalties of up to three and a half years in prison and fines of $10,000. The Einhorns put out a statement through a PR firm that the billboards were a “public service” message aimed at Democrats and Republicans alike. “By reminding people of the possible consequences of illegal voting, we hope to help the upcoming election be decided by legally registered voters.” The director of a progressive group in Wisconsin, meanwhile, has this to say: “Perhaps their Chicago public relations firm could answer why the Einhorns only felt it was necessary to target legal voters in minority communities, and why they didn’t feel the need to do this ‘public service’ throughout communities across Wisconsin where a majority of the residents are white.

Be sure to integrate PR and marketing methods with your media outreach and social media strategies.

The beautiful thing about developing your personal brand is the larger it becomes, the more your value increases.

Public relations, as with all forms of branding and marketing is manipulation. This is why you have to have a firm ethic standing to engage in these practices.

Your personal brand has a following, image, reputation, a service, and has to be appreciated as a lifelong commitment.