Pr And Communications Quotes

It’s like you said, it’s all about P.R. these days. Brand management. Social networking. The corporatization of our own experience. We’re all our very own communications directors. But what a load of bollocks it all is when you’re faced by something like this.

For individuals and organizations alike, a reputation is far easier to destroy than it is to build.

Reputation is an outcome; but it is also a valuable, strategic asset.

Different social media networks are used for different communication to the extent that the written word still prevails over visuals. However, in the future, it will be other way around.

In order to lead a successful marketing and communications campaign, you must support key customer relations initiatives, integrate creative methods of branding, oversee execution of effective publicity, and focus on media pitching that will support PR and Social Media strategies.

One day Spinner, the woman who runs PR tells me, “I like that idea, but I’m not sure that it’s one-plus-one-equals-three enough.” What does any of this nutty horseshit actually mean? I have no idea. I’m just amazed that hundreds of people can gobble up this malarkey and repeat it, with straight faces. I’m equally amazed by the high regard in which HubSpot people hold themselves. They use the word awesome incessantly, usually to describe themselves or each other. That’s awesome! You’re awesome! No, you’re awesome for saying that I’m awesome! They pepper their communication with exclamation points, often in clusters, like this!!! They are constantly sending around emails praising someone who is totally crushing it and doing something awesome and being a total team player!!! These emails are cc’d to everyone in the department. The protocol seems to be for every recipient to issue his or her own reply-to-all email joining in on the cheer, writing things like “You go, girl!!” and “Go, HubSpot, go!!!!” and “Ashley for president!!!” Every day my inbox fills up with these little orgasmic spasms of praise. At first I ignore them, but then I feel like a grump and decide I should join in the fun. I start writing things like, “Jan is the best!!! Her can-do attitude and big smile cheer me up every morning!!!!!!!” (Jan is the grumpy woman who runs the blog; she scowls a lot.) Sometimes I just write something with lots of exclamation points, like, “Woo-hoo!!!!!!! Congratulations!!!!!!! You totally rock!!!!!!!!!!!!” Eventually someone suspects that I am taking the piss, and I am told to cut that shit out.

Recipe for a Perfect Wife, the Novel INGREDIENTS 3 cups editors extraordinaire: Maya Ziv, Lara Hinchberger, Helen Smith 2 cups agent-I-couldn’t-do-this-without: Carolyn Forde (and the Transatlantic Literary Agency) 1½ cup highly skilled publishing teams: Dutton US, Penguin Random House Canada (Viking) 1 cup PR and marketing wizards: Kathleen Carter (Kathleen Carter Communications), Ruta Liormonas, Elina Vaysbeyn, Maria Whelan, Claire Zaya 1 cup women of writing coven: Marissa Stapley, Jennifer Robson, Kate Hilton, Chantel Guertin, Kerry Clare, Liz Renzetti ½ cup author-friends-who-keep-me-sane: Mary Kubica, Taylor Jenkins Reid, Amy E. Reichert, Colleen Oakley, Rachel Goodman, Hannah Mary McKinnon, Rosey Lim ½ cup friends-with-talents-I-do-not-have: Dr. Kendra Newell, Claire Tansey ¼ cup original creators of the Karma Brown Fan Club: my family and friends, including my late grandmother Miriam Christie, who inspired Miriam Claussen; my mom, who is a spectacular cook and mother; and my dad, for being the wonderful feminist he is 1 tablespoon of the inner circle: Adam and Addison, the loves of my life ½ tablespoon book bloggers, bookstagrammers, authors, and readers: including Andrea Katz, Jenny O’Regan, Pamela Klinger-Horn, Melissa Amster, Susan Peterson, Kristy Barrett, Lisa Steinke, Liz Fenton 1 teaspoon vintage cookbooks: particularly the Purity Cookbook, for the spark of inspiration 1 teaspoon loyal Labradoodle: Fred Licorice Brown, furry writing companion Dash of Google: so I could visit the 1950s without a time machine METHOD: Combine all ingredients into a Scrivener file, making sure to hit Save after each addition.

Public relations (PR) is typically a promotional tool used to communicate to a broader audience. PR is intended to create a favorable climate for your product, not to directly sell it.

The sun still shines on Summer's leaves as Spring's leaves grow old, and Fall's weather grows cold. Fall seasons sweep them up and them out, while Winter communicates with cool winds. Snowflakes break their news release to the Earth, announcing its time to trend the season's way in; while 'mediarologists' report the fact updates & histories about weather's who, what why, how and when.

If you were to ask recently hired Amazon employees about what has surprised them most in their time at the company so far, one response would certainly top the list: “The eerie silence in the first 20 minutes of many meetings.” At Amazon, after a brief exchange of greetings and chitchat, everyone sits at the table, and the room goes completely silent. Silent, as in not a word. The reason for the silence? A six-page document that everyone must read before discussion begins. Amazon relies far more on the written word to develop and communicate ideas than most companies, and this difference makes for a huge competitive advantage. In this chapter we’ll talk about how and why Amazon made the transition from the use of PowerPoint (or any other presentation software) to written narratives, and how it has benefited the company—and can benefit yours too. Amazon uses two main forms of narrative. The first is known as the “six-pager.” It is used to describe, review, or propose just about any type of idea, process, or business. The second narrative form is the PR/FAQ. This one is specifically linked to the Working Backwards process for new product development. In this chapter, we’ll focus on the six-pager and in the following chapter we’ll look at the PR/FAQ.

The Magic List of Consistency • Returning phone calls • Returning e-mails • Setting realistic expectations • Following up with prospective clients • Checking in with your current clients • Developing and running an effective marketing campaign • Networking with industry professionals • Handling your business affairs properly (accounting, PR, marketing, selling, training) • Maintaining balance between your business and personal life • Communicating effectively

What helps people identify your Super Powers? Instead of hiring a personal PR firm to identify and promote your personal brand, ask yourself what strengths you want to be remembered by.

Never Put These Ten Words in Your Pitch Deck Take a close look at your standard pitch deck, the “about us” section on your corporate home page, or your PR material. Highlight every instance of the words “leading,” “unique,” “solution,” or “innovative.” In particular, go find all instances of the phrase “We work to understand our customers’ unique needs and then build custom solutions to meet those needs.” Then hit the delete key. Because every time you use one of those buzzwords, you are telling your customers, “We are exactly the same as everyone else.” Ironically, the more we try to play up our differences, the more things sound the same. Public relations expert Adam Sherk recently analyzed the terms used in company communications, and the results are devastating. Here are the top ten: By definition, there can be only one leader in any industry—and 161,000 companies each think they’re it. More than 75,000 companies think they’re the “best” or the “top”; 30,400 think they’re “unique.” “Solution” also makes an appearance at number seven—so if you think that calling your offering a “solution” differentiates you, think again. If everyone’s saying they offer the “leading solution,” what’s the customer to think? We can tell you what their response will be: “Great—give me 10 percent off.” We don’t mean to be unsympathetic here. You’ll find it’s hard to avoid these terms—heck, we call our own consulting arm “SEC Solutions”! In all of our time at the Council, we have never once met a member who doesn’t think her company’s value proposition beats the socks off the competitors’. And it’s understandable. After all, why would we want to work for a company whose product is second-rate—especially when our job is to sell that product? But what the utter sameness of language here tells us is that, ironically, a strategy of more precisely describing our products’ advantages over the competition’s is destined to have the exact opposite effect—we simply end up sounding like everyone else.

At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales. Marketing, too many people forget, is not an end unto itself. It is simply getting customers. And by the transitive property, anything that gets customers is marketing.

The rules were explicit: No employee, from the chief executive down to the lowliest mailroom clerk, could talk to the press without a PR minder in tow. The communications department ruthlessly monitored all press coverage, issuing stern correctives to newspapers or magazines that erred on so much as an executive title.

PR (public relations) Leadership is the art of giving those leaders a mediaphilic (tm) and newsworthy public, social network and intelligent press platform of BENEFICIENCE, for communicating and relating their working ideas.

When speaking publicly, it is wise to communicate mindfully in the presence of silent listening eyes...

move up into management levels, and their responsibilities and stress levels grow. Confident: They put in the extra time and energy needed to gain knowledge and experience, which translates into confidence and composure. Confidence is not to be confused with arrogance and entitlement, which are two of the most undesirable traits of an agency professional. Creative: They bring innovative approaches and thinking to projects. They have an innate ability to work within standard systems while efficiently integrating original ideas and strategies that strengthen the agency and client campaigns. Detail-oriented: They are incredibly organized and thorough in all communications and activities, which instills tremendous confidence in their clients, peers, and managers. They rarely make careless mistakes. Their attention to detail enables them to excel at time management and project management. Focused: They avoid multitasking in favor of concentrated effort. They know priorities at all times and work efficiently to deliver. They have the ability to shut off distractions, and are often the most productive and efficient workers.

Modern communication isn’t about truth, it’s about a resonant narrative. The myth about PR is that you will educate and inform people. No. The public wants to be told in a story who to like and who to hate.

Again, selling has a very broad definition. Selling doesn’t necessarily just mean selling to individual customers, but it can mean marketing, it can mean communicating, it can mean recruiting, it can mean raising money, it can mean inspiring people, it could mean doing PR. It’s a broad umbrella category. [78] Earn with your mind, not your time.

But in the negotiations to fund the renovation of East River Park, which borders the East River in Manhattan from Chinatown up through the East Village, the construction of a new bathroom was somehow included. This called for a celebration, which meant a ribbon cutting to open the new facility. But why cut a ribbon when we could mark the occasion appropriately? Hence, the fated roll of toilet paper was ceremoniously cut, celebrated, and well publicized, which left enough of an impression on Steven Rubenstein, a PR guru in New York to moguls like George Steinbrenner and Rupert Murdoch, that when Chuck Schumer was looking for a new communications director, he recommended me. Chuck had just won a Senate seat two years earlier, upsetting longtime incumbent Al D’Amato. Chuck was (and is) a career politician and an extremely good one. After graduating from Harvard College and Harvard Law School, he disappointed his Jewish mother by running for a seat in the New York State Assembly rather than taking a job at a prestigious law firm. (I could relate.) His approach to the campaign was both genius and slightly crazy—he knocked on the doors of virtually every single voter in the district. And for a seat that couldn’t matter less to 99 percent of voters, voting for the earnest young man who took the time to come see them was a reasonable choice.

This is a choice every young political staffer eventually faces, but it’s more severe for those who work in communications. Because getting press is core to the needs of virtually every politician, a good press secretary can amass a lot of power, influence, and access at a very young age. But it becomes your skill set, and if you can’t eventually pivot to something else, you’ll likely end up spending your postgovernment career at a PR firm, never reaching anywhere near the heights you expected to when you were twenty-seven and advising a mayor or governor or senator. So, to me, the key was using a communications role to gain power and experience at a young age, but then to pivot away before it was too late. I finally found the pivot.

This person is a needle in a haystack. An almost impossible combination of structured thinker and visionary leader, with incredible passion but also firm follow-through, who’s a vibrant people person but fascinated by technology, an incredible communicator who can work with engineering and think through marketing and not forget the business model, the economics, profitability, PR. They have to be pushy but with a smile, to know when to hold fast and when to let one slide. They’re incredibly rare. Incredibly precious. And they can and will help your business go exactly where it needs to go.

A good product manager will do a little of everything and a great deal of all this: Spec out what the product should do and the road map for where it will go over time. Determine and maintain the messaging matrix. Work with engineering to get the product built according to spec. Work with design to make it intuitive and attractive to the target customer. Work with marketing to help them understand the technical nuances in order to develop effective creative to communicate the messaging. Present the product to management and get feedback from the execs. Work with sales and finance to make sure this product has a market and can eventually make money. Work with customer support to write necessary instructions, help manage problems, and take in customer requests and complaints. Work with PR to address public perceptions, write the mock press release, and often act as a spokesperson.

Bezos noted that when a project is successfully completed and it’s ready to be publicly announced, the conventional last step is to have the communications department write two documents. One is a very short press release (PR) that summarizes what the new product or service is and why it is valuable for customers. The other is a “frequently asked questions” (FAQ) document with more details about costs, functionality, and other concerns. Bezos’s brainstorm was to make that last step in a conventional project the first step in Amazon projects.

Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.

Today, thanks to the social media revolution, clients actually own media and consequently a platform to express themselves.

With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.

First of all, the word “newspaper” doesn’t really exist anymore, because the first part, “news,” is gone from it. What’s left is only “paper.

For a modern-day PR expert, it is absolutely essential to know social media platforms in detail.

The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies.

It all began when I was asked to write an essay for a new radical magazine called Strike! The editor asked if I had anything provocative that no one else would be likely to publish. I usually have one or two essay ideas like that stewing around, so I drafted one up and presented him with a brief piece entitled “On the Phenomenon of Bullshit Jobs.” The essay was based on a hunch. Everyone is familiar with those sort of jobs that don’t seem, to the outsider, to really do much of anything: HR consultants, communications coordinators, PR researchers, financial strategists, corporate lawyers, or the sort of people (very familiar in academic contexts) who spend their time staffing committees that discuss the problem of unnecessary committees. The list was seemingly endless. What, I wondered, if these jobs really are useless, and those who hold them are aware of it?

The most powerful communication is always delivered by humans,

The PR environment has been changing like a taximeter on a high-speed highway, and I could hardly fix the price—not the finan- cial one, but the creative and the communications one. It had been changing literally every week, day, and hour.

The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies. It has also, to a great extent, influenced the dynamic development of this marvelous and ever less predictable industry still known by the name of “public relаtions” (though probably not for long).

Yet, at the end of the day, if TV cameras are brought under control, and the traditional media and even online media are under excessive pressure, social media cannot be controlled. This is where the true leaders of speech and communication emerge nowadays.

The big issue with newspapers is not with the smell, the touch, the feel, or any other sensations—or the lack thereof. If one has a news- paper fetish, they can easily keep several newspaper issues on their nightstand, or when the press finally truly goes extinct, they can have it here just for themselves so that they can smell it, touch it, and feel it as much as they like. The big issue with newspapers is that there is no one to fund them anymore. Nobody can support them and bear the costs in the new environment of public communications revolutionized by online media and even further by social media.