Ppc Quotes

We've searched our database for all the quotes and captions related to Ppc. Here they are! All 78 of them:

To maintain the P/PC Balance, the balance between the golden egg (production) and the health and welfare of the goose (production capability) is often a difficult judgment call. But I suggest it is the very essence of effectiveness.
Stephen R. Covey (The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change)
Oh shit, oh shit, stupid shower present!” Now she did pull her hair as she made the dash to her office. Roarke sat in her visitor’s chair, comfortably involved with his PPC. He glanced up, let loose a regretful sigh. “You changed. And I didn’t have any time to ogle you in uniform.” “I have to go shopping!” Staring at her, Roarke pressed his fingertips to his temple. “I’m sorry, I believe I must have had a small stroke. What did you say?” “This isn’t funny.” She bent down, gripped him by the lapels. “I forgot to get a thing for the thing, and I don’t even know what the thing is supposed to be. Now I have to go out and hunt something down. Except—” Her eyes went from slightly mad to speculative. “We have all kinds of things around the house. Couldn’t I just wrap something up and—” “No.” “Crap!
J.D. Robb (Promises in Death (In Death, #28))
Peabody waved her PPC triumphantly. “It’s the Kirk thing, The Enterprise thing. It reminded me I’d hit this name that made me snicker when I was running the van—the Cargo. Here it is. Tony Stark.” “Oh, baby.” McNab blew her a double-handed kiss. “Good call.” “It’s gotta be, right?” Peabody said to McNab. “It’s his style.” “Who the hell is Tony Stark?” Eve demanded. “Iron Man,” Roarke told her. “Superhero, genius, innovative engineer, and billionaire playboy.” “Iron Man? You’re talking about a comic book guy?” “Graphic novel,” Roarke and McNab said together.
J.D. Robb (Calculated in Death (In Death, #36))
Abracadabra," Roarke stated, and opened it. "Now that's more like it." Hunkered down beside him, Eve studied the neat stacks of cash. "This is how he stayed out of a cage so long. No credit, no e-transfers. Cash on the line. And a file box, loaded with discs and vids." "Best of all." Roarke reached in, took out a PPC. "His personal palm, very likely uninfected and chock-full of interesting data." "Let's load it up, get it in." She pulled out her memo book. "What're you doing?" "Logging the entry. I better not see any of that green stuff or those baubles go into your pockets, Ace." "Now I'm offended." He straightened, brushed at his shirt. "If I nipped anything, you can bet your ass you wouldn't see me do it.
J.D. Robb (Purity in Death (In Death, #15))
The success of every websites now depends on search engine optimisation and digital marketing strategy. If you are on first page of all major search engines then you are ahead among your competitors in terms of online sales.
Dr. Christopher Dayagdag
Eng8ge is a web marketing services company in Singapore. We help SMEs connect with their customers online, thereby generating more sales opportunities, leading to higher revenue. Our core services comprise web design, GMB optimisation, social media management, PPC advertising, SEO, and online content writing - collectively known as Online Presence Managed Services. Being managed services, customers needn't worry about on-going support and maintenance as we'll take care of them.
Web Marketing Services
Most people see effectiveness from the golden egg paradigm: the more you produce, the more you do, the more effective you are. But as the story shows, true effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset or capacity to produce (the goose). If you adopt a pattern of life that focuses on golden eggs and neglects the goose, you will soon be without the asset that produces golden eggs. On the other hand, if you only take care of the goose with no aim toward the golden eggs, you soon won’t have the wherewithal to feed yourself or the goose. Effectiveness lies in the balance—what I call the P/PC Balance. P stands for production of desired results, the golden eggs. PC stands for production capability, the ability or asset that produces the golden eggs.
Stephen R. Covey (The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change)
Maiha “Allow me to introduce you to the Children of Mars. On lead guitar and eight barreled Calliope Gatlin, Colonel Fujiyama. On bass and manning the double-barreled thirty millimeter PPC's we have Major Howard. Singing backup and key boards we have Fight Captain Benz with a lovely ten millimeter rapid fire gauss rifle. Her lovely partner Captain Martin on drums with her ten millimeter Hell-bore pulse laser rifle. And singing lead and front man, a true artist with a bang from the Castile sniper rifle, our Big Daddy, Papa of Death and Destruction, the one, the only, the man, the myth, the legend, Lord James Nakatoma- Bailey.” When I finished Alice was giggling out loud.
Jessie Wolf
Genisys, a Google Adwords-certified leading Digital Marketing Agency is operating multi facet digital services throughout India specializing in Web development, Web design, Software development, Digital marketing services which include-SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC(Pay Per Click), Email marketing, Content marketing, Mobile marketing, Affiliate marketing, Brand marketing and promotion, inbound marketing, Local Business Marketing, Business listing solution, Video brochure, Ecommerce solution, CRM service, Reputation Management, Online Presence analysis, Conversion Rate Optimization, Goggle service and so on to keep up with the high-tech advanced digital world and connecting the clients goal to reality through creative designers, digital strategists and specialized innovative team.
Genisys
relationships, to meet human needs, and to enjoy spontaneous moments on a daily basis. As a result, many people have become turned off by time management programs and planners that make them feel too scheduled, too restricted, and they “throw the baby out with the bath water,” reverting to first or second generation techniques to preserve relationships, spontaneity, and quality of life. But there is an emerging fourth generation that is different in kind. It recognizes that “time management” is really a misnomer—the challenge is not to manage time, but to manage ourselves. Satisfaction is a function of expectation as well as realization. And expectation (and satisfaction) lie in our Circle of Influence. Rather than focusing on things and time, fourth generation expectations focus on preserving and enhancing relationships and on accomplishing results—in short, on maintaining the P/PC Balance. QUADRANT II
Stephen R. Covey (The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change)
When I started my marketing company, I fell into the same trap most entrepreneurs do in the early stages of their business. Desperate for sales I created page after page on my website, offering everything and anything from logo design and email marketing to Google AdWords and SEO. It was only when I stripped all of this noise away and focused almost exclusively on Google AdWords and PPC marketing that things started to happen for me. It was easier to rank my website on Google because the whole website was optimised around specific niche keywords. It was easier to close customers, because they wanted professional PPC services and I could demonstrate with little effort that I was a PPC specialist. In most cases I didn't even need to demonstrate this point because 5 seconds spent on my website would tell the client that my whole business was Google AdWords PPC. By making it look like the only thing I specialised in was PPC consultancy, I cornered the market in every channel my services were advertised.   But
David C. Black (21st Century Emperor: A Digital Nomad's Guide to Freedom and Financial Independence)
Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by online promotions. Defining online budget According to Jack Goldenberg a vast majority of the budget for online advertising does not exceed $2,000 on a monthly basis, depending on the perception of the company as they can bring effects "online adventure", established budgets for online advertising move in value from $200 to $2,000 per month (with highest proportion of $200-$500). This does not mean that a number of companies gives less advertising - but even then it can not be called "creating the campaign." Goldenberg believes that in order to create an online advertising campaign there should be a budget of at least $500 for the use of different types of online advertising. Goldenberg explains this as: In an environment of such budget is not simply distribute the money "wisely" and that since it has obvious benefits through a variety of online advertising systems. Jack Goldenberg found out how most companies in the world and USA are oriented towards effects in relation to the funds that are made for advertising. In this type of company, regardless of what everyone knows to be used types of brand advertising (advertising through banners - display advertising) to create recognizable firms in certain target groups, the effects of such advertising are not directly comparable with respect to the effects of (price per click - CPC - Cost per click) with contextual advertising, which for years has given much more efficient (measurable) results in relation to advertising banners, concludes Mr. Goldenberg. According to Yoel Goldenberg it is good when there is an understanding in companies that brand advertising has a different type of effects in relation to the PPC (contextual) advertising, and that would be it "documented" in a certain way, it is necessary to constantly explore and find those web sites that deliver the best effects for optimum need of assets. The process of creating an online advertising campaigns, explained by Goldenberg, usually starts (or should start) finding individual Web sites on which to advertise a company could, possibly longer term. Unfortunately, says Goldenberg, in our country is not in all sectors (industries) simply find diverse Web sites from which to choose "pretenders" for online advertising. An even greater problem is the fact that long-term advertising on a Web site does not bring the desired effect, unless it is constantly not working to the content of advertising often changes with an emphasis on meeting the needs of potential clients.
Jack Goldenberg (My Secret List of Sites that Pay: Websites that pay you from home (Quick Easy Money))
To maintain the P/PC Balance, the balance between the golden egg (production) and the health and welfare of the goose (production capability) is often a difficult judgment call. But I suggest it is the very essence of effectiveness. It balances short term with long term. It balances going for the grade and paying the price to get an education. It balances the desire to have a room clean and the building of a relationship in which the child is internally committed to do it—cheerfully, willingly, without external supervision. It’s a principle you can see validated in your own life when you burn the candle at both ends to get more golden eggs and wind up sick or exhausted, unable to produce any at all; or when you get a good night’s sleep and wake up ready to produce throughout the day. You can see it when you press to get your own way with someone and somehow feel an emptiness in the relationship; or when you really take time to invest in a relationship and you find the desire and ability to work together, to communicate, takes a quantum leap. The P/PC Balance is the very essence of effectiveness. It’s validated in every arena of life. We can work with it or against it, but it’s there.
Stephen R. Covey (The 7 Habits of Highly Effective People)
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Skittishdigital
While there are lots of advantages of using PPC advertising, you cannot do it on your own unless you are ready to devote significant amounts of time and resources for this purpose. It is better to outsource this job to an expert PPC consultant in London. You can leverage the experience and knowledge of an expert who has gained insight in this online advertising field.
Pay Per Click Consultant
PPC management is a broad field and to optimise a firms PPC strategy, various factors come into play. For an ad to be effective, it must not only appeal to the audience but pass the intended message in the simplest and most effective way possible. To optimise PPC management, experts normally undertake the following tasks.
Pay Per Click Management
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PPC Marketing, done right, can yield to you huge riches.
Aaron Adamson
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Real Estate Institute (Pass the Mortgage Loan Originator Test: A Study Guide for the NMLS SAFE Exam)
In the human area, the P/PC Balance is equally fundamental, but even more important, because people control physical and financial assets. When two people in a marriage are more concerned about getting the golden eggs, the benefits, than they are in preserving the relationship that makes them possible, they often become insensitive and inconsiderate, neglecting the little kindnesses and courtesies so important to a deep relationship. They begin to use control levers to manipulate each other, to focus on their own needs, to justify their own position and look for evidence to show the wrongness of the other person. The love, the richness, the softness, and spontaneity begin to deteriorate. The goose gets sicker day by day.
Stephen R. Covey (The 7 Habits of Highly Effective People: Revised and Updated: Powerful Lessons in Personal Change)
Digital marketing expert Angela Liberatore stresses the importance of data analytics, which lets businesses track how well their digital campaigns are doing and make changes if needed. Conversion Rate Optimization (CRO) focuses on improving the website to turn visitors into customers. Mobile marketing makes sure content works well on smartphones and tablets, as more people use these devices. Lastly, marketing automation tools help save time by automatically sending emails or posting on social media. All of these parts together create a strong digital marketing strategy that helps businesses grow, engage customers, and increase sales in today’s digital world. Digital marketing includes several important parts that work together to help businesses reach and connect with their audience online. One part is search engine optimization (SEO), which helps websites show up higher on search engines like Google. Content marketing is another part, where useful things like blog posts, videos, and infographics are made to attract and interest customers. Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and build a community. Email marketing allows businesses to send personalized messages directly to their audience. Paid advertising, like Pay-Per-Click (PPC) ads, brings quick traffic to websites. Influencer marketing uses the popularity of influencers to promote products or services.
Angela Liberatore
Effectiveness lies in the balance—what I call the P/PC Balance. P stands for production of desired results, the golden eggs. PC stands for production capability, the ability or asset that produces the golden eggs.
Stephen R. Covey (The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change)
When people fail to respect the P/PC Balance in their use of physical assets in organizations, they decrease organizational effectiveness and often leave others with dying geese. For example, a person in charge of a physical asset, such as a machine, may be eager to make a good impression on his superiors. Perhaps the company is in a rapid growth stage and promotions are coming fast. So he produces at optimum levels—no downtime, no maintenance. He runs the machine day and night. The production is phenomenal, costs are down, and profits skyrocket. Within a short time, he’s promoted. Golden eggs! But suppose you are his successor on the job. You inherit a very sick goose, a machine that, by this time, is rusted and starts to break down. You have to invest heavily in downtime and maintenance. Costs skyrocket; profits nose-dive. And who gets blamed for the loss of golden eggs? You do. Your predecessor liquidated the asset, but the accounting system only reported unit production, costs, and profit. The P/PC Balance is particularly important as it applies to the human assets of an organization—the customers and the employees. I
Stephen R. Covey (The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change)
If you adopt a pattern of life that focuses on golden eggs and neglects the goose, you will soon be without the asset that produces golden eggs. On the other hand, if you only take care of the goose with no aim toward the golden eggs, you soon won’t have the wherewithal to feed yourself or the goose. Effectiveness lies in the balance—what I call the P/PC Balance. P stands for production of desired results, the golden eggs. PC stands for production capability, the ability or asset that produces the golden eggs.
Stephen R. Covey
PPC Freelancers - It's our Blog here you can read all about related to PPC, PPC Services, PPC Mangements, PPC tips and latest updates related to PPC. If you interesting to visit or read our Blog, then just copy this link and paste in your browser. ------PPCFreelancers.wordpress.com-------
Mikelrenaldo
Traditional advertising is for brand establishing, and you can’t afford that. Print and TV ads are great if you’re Gucci or Ford, but forget about it until you have that kind of cash. Spend your money on SEO and PPC instead, or even a PR firm. Telling a great story about your business is far more effective than sharing information about your product. This
Chris LoPresti (INSIGHTS: Reflections From 101 of Yale's Most Successful Entrepreneurs)
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Once you’ve narrowed down your list of potential approaches, you can use any prioritization framework to sort them. I’ve found the ICE framework helpful for this purpose. ICE stands for: Impact: If this works, how big will the potential impact be? Confidence: How likely is this to succeed? Ease of implementation: How easy is this to execute? ICE is often used to prioritize feature development, but it’s also a good tool for prioritizing marketing. To do this, list potential approaches in a spreadsheet and rate them on a scale of one through 10 for each of the above characteristics. I’ve seen people use several methods to get the score. Score = Impact x Confidence x Ease: This gives you a score with an exponential impact. In other words, the higher you rate any one area, the more confident you need to be. Score = (Impact + Confidence + Ease)/3: This gives you an average of these three scores. However you rank those facets, using the ICE framework is a way to get your approaches into a spreadsheet and figure out which are the best to start with. You can list things by high-level approaches (content marketing, PPC) or by individual tactics (ebook, blog post, guest posting, YouTube ads, Facebook ads). You can also start by ranking high-level approaches, then start a new tab in the spreadsheet to break down the top approaches by individual tactics. Then tackle the highest-rated approaches and tactics first.
Rob Walling (The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital)
In the rapidly evolving business landscape of Saudi Arabia, the role of digital marketing agencies has become indispensable. As more companies recognize the need to establish a robust online presence, these agencies provide essential services that can significantly enhance brand visibility and customer engagement. From local startups to established enterprises, leveraging the expertise of a digital marketing agency in Saudi Arabia is crucial for staying competitive. Understanding the Local Market A key advantage of working with a digital marketing agency in Saudi Arabia is their deep understanding of the local market dynamics. Saudi Arabia's unique cultural and economic environment demands tailored marketing strategies that resonate with its diverse population. Digital marketing agencies have their fingers on the pulse of local consumer behavior, enabling them to create campaigns that speak directly to the needs and preferences of Saudi consumers. Comprehensive Digital Marketing Services Digital marketing encompasses a wide range of services, and agencies in Saudi Arabia offer comprehensive solutions to meet various business needs. These services include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing services in Saudi Arabia. By employing a multi-faceted approach, agencies can ensure that businesses reach their target audience effectively across multiple channels. Social Media Marketing Services Social media has become a critical component of any digital marketing strategy. With a high percentage of the population active on platforms like Twitter, Instagram, and Snapchat, social media marketing services in Saudi Arabia are essential for brand engagement. Digital marketing agencies help businesses create compelling content and manage their online presence, fostering community interaction and driving brand loyalty. By tailoring social media campaigns to reflect local culture and trends, these agencies can enhance a brand's visibility and relevance. Effective social media marketing not only boosts engagement but also facilitates direct communication between brands and their customers, creating a more personalized
Smith
What is PPC Cement? PPC (Pozzolana Portland Cement) is a widely recognized type of cement known for its durability and strength. It is made by blending ordinary Portland cement with pozzolanic materials such as fly ash, volcanic ash, or natural pozzolans. This combination enhances its properties, making it a popular choice in construction projects, especially in regions with extreme weather conditions. The use of PPC cement not only improves the longevity of structures but also contributes to sustainability by utilizing industrial by-products. Shree Sivabalaaji Steels Pvt Ltd: Overview Shree Sivabalaaji Steels Pvt Ltd, commonly referred to as 3S Groups, has established itself as a significant player in the construction materials industry. With a commitment to quality and innovation, 3S Groups focuses on providing top-grade products that meet the diverse needs of the construction sector. Founded with the vision of delivering superior building materials, 3S Groups has expanded its portfolio to include PPC cement among other steel products. The company prides itself on its state-of-the-art manufacturing processes, ensuring that every product adheres to the highest standards.
shree sivabalaaji steels
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jinnwilliam
The indirect harvesting of valued-per-click leisure time by corporations has led many technocapitalists to support projects like the Universal Basic Income (UBI), which would free up users’ time which could then potential y be spent generating valuable data and content on their own platforms. The driving force of this trend is the Pay Per Click (PPC) advertising campaigns that have grown simultaneously with corporations like Google over the last 15 years, but now the value of the click is not based only on the likelihood of purchasing success, as older models of Google AdWords and other targeted ad campaigns functioned. Instead, the click is conceptualised as a data-point that connects two or more actors in the network. It is those moments of connection between subjects and objects that have potential value to data-driven companies from corporate advertisers to election meddlers like Cambridge Analytica and policy influencers like Palantir. This only works because the user can be libidinally motivated to conduct the ‘free labour’ constituted by the click. The situation was prophetically predicted by one of the most historically influential Marxists still alive, Mario Tronti. His 1966 book Workers and Capital gave rise to the concept of ‘neocapitalism’, which anticipates the environment in which the digital worker operates today. For Tronti: At the highest level of capitalist development, the social relation is transformed into a moment of the relation of production. In this environment, the data-point connecting two people, generated at the moment of every click between social media pages, connects the social relation itself to a relation of production in real time. Seeing this in his own future, Tronti worried that society itself would run by the logic of the factory. Each interaction between individuals would incorporate a surplus value turned to profit by the class owning the means. dream lovers of social production. If the factory workers could be made to relate to each other in a way that was productive for the factory owners, so too could the entirety of social life be modified and edited for the profit of the capitalists. The whole of society is turned into an articulation of production, that is, the whole of society lives as a function of the factory and the factory extends its exclusive domination to the whole of society.
Alfie Bown (Dream Lovers: The Gamification of Relationships (Digital Barricades))
But as the story shows, true effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset or capacity to produce (the goose). If you adopt a pattern of life that focuses on golden eggs and neglects the goose, you will soon be without the asset that produces golden eggs. On the other hand, if you only take care of the goose with no aim toward the golden eggs, you soon won’t have the wherewithal to feed yourself or the goose. Effectiveness lies in the balance—what I call the P/PC Balance. P stands for production of desired results, the golden eggs. PC stands for production capability, the ability or asset that produces the golden eggs.
Stephen R. Covey (The 7 Habits of Highly Effective People: Revised and Updated: Powerful Lessons in Personal Change)
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Cobus van Vuuren
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Digital Nawab
The difference between people who exercise initiative and those who don’t is literally the difference between night and day. I’m not talking about a 25 to 50 percent difference in effectiveness; I’m talking about a 5000-plus percent difference, particularly if they are smart, aware, and sensitive to others. It takes initiative to create the P/PC Balance of effectiveness in your life. It takes initiative to develop the Seven Habits. As you study the other six habits, you will see that each depends on the development of your proactive muscles. Each puts the responsibility on you to act. If you wait to be acted upon, you will be acted upon. And growth and opportunity consequences attend either road.
Stephen R. Covey (The 7 Habits of Highly Effective People)
Other niches inside of the marketing submarket could be marketing through e-commerce, Amazon, dropshipping, SEO, PPC (pay per click), Facebook Ads, or online courses.
Russell Brunson (Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers)
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Simply the Best Digital
A digital marketing agency providing SEO, Google PPC, Facebook marketing, directory listing management and website design. All designed to increase your success online, more traffic, more enquiries and more sales. All our clients have their own personal members area where you can see live progress of the campaign.
Stratton Digital
The lowest level of communication coming out of low-trust situations would be characterized by defensiveness, protectiveness, and often legalistic language, which covers all the bases and spells out qualifiers and the escape clauses in the event things go sour. Such communication produces only Win/Lose or Lose/Lose. It isn’t effective—there’s no P/PC balance—and it creates further reasons to defend and protect.
Stephen R. Covey (The 7 Habits of Highly Effective People)
There's an old Army officer tradition. When you leave a post, you write 'ppc' on the back of your business card and pin it to the officers' club bulletin board or similar public place. 'Ppc' is an acronym for a French term pour prendre conge, in English, 'to take leave.' It was our final departing courtesy
Tony Koltz (It Worked for Me: In Life and Leadership)
Rather than focusing on things and time, fourth generation expectations focus on preserving and enhancing relationships and on accomplishing results—in short, on maintaining the P/PC Balance.
Stephen R. Covey (The 7 Habits of Highly Effective People)
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My final SEO tip is to get a Webmaster Toolkit. These are easy and free from the major search engines. Google, Bing, and even WordPress have one you can use. Webmaster Toolkits help provide detailed reports about site traffic, ways to improve your site and ads, plus other useful information about consumer traffic patterns. Using a Webmaster Toolkit lets you quickly see ways to improve your PPC campaign and website.
Chad Reinertson (5-Hour MBA: The Business Owner's Guide To Success)
To maintain the P/PC Balance, the balance between the golden egg (production) and the health and welfare of the goose (production capability) is often a difficult judgment call.
Stephen R. Covey (The 7 Habits of Highly Effective People)
We are a digital media agency bringing local businesses and companies more customers by using SEO (Search Engine Optimization) strategies and marketing techniques. Haiku Steps specializes in SEO, SEM (Search Engine Marketing), PPC (Pay Per Click) such as Google Ads & Facebook Ads, Website Development, SMM (Social Media Management), Content Creation, and Ecommerce Solutions. Our team has become the trusted agency for local, national, and online businesses because of our honesty and integrity.
Haiku Steps Digital Marketing
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Kick Start Marketing Agency
To maintain the P/PC Balance, the balance between the golden egg (production) and the health and welfare of
Stephen R. Covey (The 7 Habits of Highly Effective People)
suggest that within this fable is a natural law, a principle—the basic definition of effectiveness. Most people see effectiveness from the golden egg paradigm: the more you produce, the more you do, the more effective you are. But as the story shows, true effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset or capacity to produce (the goose). If you adopt a pattern of life that focuses on golden eggs and neglects the goose, you will soon be without the asset that produces golden eggs. On the other hand, if you only take care of the goose with no aim toward the golden eggs, you soon won’t have the wherewithal to feed yourself or the goose. Effectiveness lies in the balance—what I call the P/PC Balance. P stands for production of desired results, the golden eggs. PC stands for production capability, the ability or asset that produces the golden eggs.
Stephen R. Covey (The 7 Habits of Highly Effective People)
your standard of living, to get more golden eggs? The decreasing principal has decreasing power to produce interest or income. And the dwindling capital becomes smaller and smaller until it no longer supplies even basic needs. Our most important financial asset is our own capacity to earn. If we don’t continually invest in improving our own PC, we severely limit our options. We’re locked into our present situation, running scared of our corporation or our boss’s opinion of us, economically dependent and defensive. Again, it simply isn’t effective. In the human area, the P/PC Balance is equally fundamental, but even more important, because people control physical and financial assets. When two people in a marriage are more concerned about getting the golden eggs, the benefits, than they are in preserving the relationship that makes them possible, they often become insensitive and inconsiderate, neglecting the little kindnesses and courtesies so important to a deep relationship. They begin to use control levers to manipulate each other, to focus on their own needs, to justify their own position and look for evidence to show the wrongness of the other person. The love, the richness, the softness and
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It takes initiative to create the P/PC Balance of effectiveness in your life. It takes initiative to develop the Seven Habits. As you study the other six habits, you will see that each depends on the development of your proactive muscles. Each puts the responsibility on you to act. If you wait to be acted upon, you will be acted upon.
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