Post Office Postage Quotes

If NASA were to train an astronaut how to mail a package, they would take a box, put an object in the box, show you the route to the post office, and send you on your way with postage. The Russians would start in the forest with a discussion on the species of tree used to create the pulp that will make up the box, then go into excruciating detail on the history of box making.

For my part, I could easily do without the post-office. I think that there are very few important communications made through it. To speak critically, I never received more than one or two letters in my life—I wrote this some years ago—that were worth the postage. The penny-post is, commonly, an institution through which you seriously offer a man that penny for his thoughts which is so often safely offered in jest. And I am sure that I never read any memorable news in a newspaper. If we read of one man robbed, or murdered, or killed by accident, or one house burned, or one vessel wrecked, or one steamboat blown up, or one cow run over on the Western Railroad, or one mad dog killed, or one lot of grasshoppers in the winter—we never need read of another. One is enough. If you are acquainted with the principle, what do you care for a myriad instances and applications?

For my part, I could easily do without the post-office. I think that there are very few important communications made through it. To speak critically, I never received more than one or two letters in my life—I wrote this some years ago—that were worth the postage. The penny-post is, commonly, an institution through which you seriously offer a man that penny for his thoughts which is so often safely offered in jest. And I am sure that I never read any memorable news in a newspaper. If we read of one man robbed, or murdered, or killed by accident, or one house burned, or one vessel wrecked, or one steamboat blown up, or one cow run over on the Western Railroad, or one mad dog killed, or one lot of grasshoppers in the winter,—we never need read of another. One is enough. If you are acquainted with the principle, what do you care for a myriad instances and applications? To a philosopher all news, as it is called, is gossip, and they who edit and read it are old women over their tea.

Get this. By the Post Office’s own figures, direct-mail advertising resulted in over $17 billion in revenue to the Post Office in postage alone, propping up what would otherwise be a bankrupt organization. The entire direct-mail industry, that crap in the mail you throw away, is surely north of a $50 billion a year industry if you consider design, printing, targeting data, and postage. To put that in perspective, all of Google makes just over that much in a year. In 2014, online marketers spent about $19 billion on display (basically, the Internet other than Google and Facebook). So we’ve got almost another Google, three Internets, or three Facebooks of money waiting in the offline sidelines.