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Science writers Po Bronson and Ashley Merryman have found that ethnic pride is an important element of self-esteem for other races but they draw the line at whites: “It’s horrifying to imagine kids being ‘proud to be white’. ”
Many intellectuals believe whites are collectively guilty. As James Traub of The New Yorker wrote, when it comes to any discussion about race, whites must acknowledge that they are the offending party: “One’s hand is stayed by the knowledge of innumerable past hurts and misdeeds. The recognition of those wrongs, along with the acceptance of the sense of collective responsibility—guilt—that comes with recognition is a precondition to entering the discussion [about race].”
Joe Klein, in New York Magazine, wrote that any conversation about race must begin with a confession: “It’s our fault; we’re racists.”
“Black anger and white surrender have become a staple of contemporary racial discourse,” writes another commentator. Most blacks endorse this view. James Baldwin wrote that any real dialogue between the races requires a confession from whites that is nothing less than “a cry for help and healing.”
Popular culture casually denigrates whites. Jay Blumenfield, an executive producer for the Showtime cable network, was working in 2004 on a reality program tentatively titled “Make Me Cool,” in which a group of blacks were to give “hipness makeovers” to a series of “desperately dweebie” whites. Why whites? Mr. Blumenfield explained that the purpose of the program was to correct “uncoolness,” and that “the easiest way to express that is they’ll be white.”
Gary Bassell, head of an advertising agency that specializes in reaching Hispanics explained that “we’ve been shaped by an American pop culture today that increasingly proves that color is cool and white is washed out.”
Miss Gallagher noted above that there are “few things more degrading than being proud to be white.” The United States Patent and Trademark Office (USPTO) agrees. In 2005, it refused to grant a trademark on the phrase “White Pride Country Wide.” It explained that “the ‘white pride’ element of the proposed mark is considered offensive and therefore scandalous.” The USPTO has nevertheless trademarked “Black Power” and “Black Supremacy,” and apparently finds nothing scandalous in “African Pride,” “Native Pride!” “Asian Pride,” “Black Pride,” “Orgullo Hispano” (Hispanic Pride), “Mexican Pride,” and “African Man Pride,” all of which have been trademarked.
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