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Don’t over-share. We don’t need to see or hear it all, just the highlights. The selfie is to be avoided. I know it may seem like a good idea and that everyone else is doing it, but stay strong. Something about it reeks of desperation. The likes will not set you free. Keep the bragging to a minimum. Sharing your latest work or even the well-intended subtle flex is okay. Outright boasting will leave your audience wanting less. Hashtags are a no-no. Hashtags serve a purpose for brands, but they should be left off any posts from your personal accounts. They look amateurish. Avoid clogging the feed. Got a lot of exciting content? Stay measured and time-release it. Posting five images in a row will annoy even your biggest fans. Tag someone only when it’s flattering. If you are posting a photo from your trip to Lisbon, make sure all parties look good in the chosen image. If someone has clearly overindulged, think twice before sharing. You would want the same courtesy. Never under any circumstance should you confront someone about unfollowing you. That sort of behavior will make you the talk of the group chat, and not in a good way. No spoilers. Your uncle in Los Angeles works in the industry and sent you a screener of the latest Oscar-worthy film. Watch it and enjoy it. Do not share any information about said film on social media. Your followers will be mad and so will your uncle. Be yourself. With so many available platforms to share on, you might slip into a caricature of yourself. Make sure you always keep it real. Don’t be someone you aren’t—even if you are rewarded with likes and comments. Because self-awareness reigns supreme, online and off. Never take it too seriously. Although social media has become ubiquitous in our modern era, it’s still not exactly real life. Hell, maybe put the phone down and take a stroll.
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