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Not surprisingly, then, microtargeting data also suggests that Republicans are more apt to watch sports than Democrats are. All the most popular sports on television, such as college football, the PGA golf tour, NASCAR, the Olympic Games, and the NFL, include audiences that tilt Republican. Among the few sports that Democrats seem to prefer, the NBA stands out, while Democrats are also more likely than Republicans to watch niche sports such as tennis, soccer, and extreme sports.
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Marc Hetherington (Prius Or Pickup?: How the Answers to Four Simple Questions Explain America's Great Divide)