Persuasion Key Quotes

Every man walks his own path, and every path has its fair share of locked doors. You never know who holds the key to a door you’ll need to open one day, so you best treat people as if they are all keyholders.

Once upon a time, persuasive words would give her goosebumps, Sweet nothings would satisfy her cravings, the key to her heart belonged to thieves. But now She has grown to listen with her eyes, to only trust actions, to study behaviors and let time be the inspector to see what it will reveal

The key for any speaker is to establish his own point of view for the audience, so they can see the game through his eyes.

According to Aman Mehndiratta, Persuasion of the idea and planning the strategy is the key activity for every business not only for the entrepreneurial business. But there goes an extra emphasis on the business started as an entrepreneurship. As here, everything including decisions, responsibilities, failures, success, appreciation, and criticism belongs to you only. Proper strategy and planning are necessary if one wants to avoid the future risks.

For an ideology differs from a simple opinion in that it claims to possess either the key to history, or the solution for all the "riddles of the universe," or the intimate knowledge of the hidden universal laws which are supposed to rule nature and man. Few ideologies have won enough prominence to survive the hard competitive struggle of persuasion, and only two have come out on top and essentially defeated all others: the ideology which interprets history as an economic struggle of classes, and the other that interprets history as a natural fight of races. The appeal of both to large masses was so strong that they were able to enlist state support and establish themselves as official national doctrines. But far beyond the boundaries within which race-thinking and class-thinking have developed into obligatory patterns of thought, free public opinion has adopted them to such an extent that not only intellectuals but great masses of people will no longer accept a presentation of past or present facts that is not in agreement with either of these views.

Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive.

We are all walking on a wire. The key is to behave as if you will live forever.

Most believe that the key to influence is communication—getting your point across clearly and speaking persuasively. In fact, if you think about it, don’t you find that, while others are speaking to you, instead of really listening to understand, you are often busy preparing your response?

The key is to put your outrage in a place where you can get it when you need to, but not have it bubble up so much, especially when you're asked to explain new ideas or explain what you observed two people who share none of your experiences.

THE 80/20 PRINCIPLE AND CHAOS THEORY Probability theory tells us that it is virtually impossible for all the applications of the 80/20 Principle to occur randomly, as a freak of chance. We can only explain the principle by positing some deeper meaning or cause that lurks behind it. Pareto himself grappled with this issue, trying to apply a consistent methodology to the study of society. He searched for “theories that picture facts of experience and observation,” for regular patterns, social laws, or “uniformities” that explain the behavior of individuals and society. Pareto’s sociology failed to find a persuasive key. He died long before the emergence of chaos theory, which has great parallels with

Passion is so key in leading and creating excellence that I will hire passion over education or talent every time. I prefer to have both, but given a choice I will take passion. La Rochefoucauld once said, “The most untutored person with passion is more persuasive than the most eloquent without.

Without a life example that speaks louder than words, even the most persuasive leader will fail.

Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is more targeted. It is naturally directed towards an interested audience. But want to know the best thing about word of mouth? It’s available to everyone. And it doesn’t require millions of dollars spent on advertising. It just requires getting people to talk.

With most women he would use flattery and flirtation, appealing to both their vanity and their pleasure. But Grace was no ordinary woman. With her, he knew he would have to take a more subtle approach. Less than half a minute into their acquaintance, he'd sensed her reserve, as well as her insecurity. He surmised she wasn't used to being boldly pursued by men, so any sudden, overt interest on his part would only provoke her suspicions and put her on the alert. Instead, his approach would require a deft touch and gentle, patient persuasion. A shy doe required proper coaxing, after all. The key was to figure out what kind of inducement she liked best and be there to offer it.

The art of communication, Lincoln advised newcomers to the bar, “is the lawyer’s avenue to the public.” Yet, Lincoln warned, the lawyer must not rely on rhetorical glibness or persuasiveness alone. What is well-spoken must be yoked to what is well-thought. And such thought is the product of great labor, “the drudgery of the law.” Without that labor, without that drudgery, the most eloquent words lack gravity and power. Even “extemporaneous speaking should be practiced and cultivated.” Indeed, “the leading rule for the lawyer, as for the man of every other calling, is diligence. Leave nothing for tomorrow that can be done to-day.” The key to success, he insisted, is “work, work, work.

Nietzsche would rather persuade select readers to the fatalism of Goethe by co-opting the language of freedom itself to commend to them an attitude that is premised on its denial in the most profound sense: a denial of the Enlightenment ideal that men, through free will and their rational capacities, can all become equal. Like the illiberal idea that 'Der freie Mensch ist Krieger' or that to be free is to be big, brave and indifferent to suffering, this key passage from 'Twilight of the Idols' persuasively redefines 'freedom' in the service of Nietzschean values: in this case, the illiberal idea that to be truly free is to be not just reconciled to, but to affirm, the essential inequality of persons.

The emotional side of the manipulation refers to the specific focus of the manipulator. Other types of possible manipulation include people’s behaviors, beliefs and willpower. CEM focuses specifically on impacting a person’s emotional state and reality. Many manipulators focus in on this area of influence as they know a person’s emotions are the key to all other aspects of their personality. Manipulating someone’s emotions is like slicing their jugular vein. If a person has emotional control, they have full control.

[Professor Greene's] reaction to GAMAY, as published in the Yale Daily News, fairly took one's breath away. He fondled the word "fascist" as though he had come up with a Dead Sea Scroll vouchsafing the key word to the understanding of God and Man at Yale. In a few sentences he used the term thrice. "Mr. Buckley has done Yale a great service" (how I would tire of this pedestrian rhetorical device), "and he may well do the cause of liberal education in America an even greater service, by stating the fascist alternative to liberalism. This fascist thesis . . . This . . . pure fascism . . . What more could Hitler, Mussolini, or Stalin ask for . . . ?" (They asked for, and got, a great deal more.) What survives, from such stuff as this, is ne-plus-ultra relativism, idiot nihlism. "What is required," Professor Greene spoke, "is more, not less tolerance--not the tolerance of indifference, but the tolerance of honest respect for divergent convictions and the determination of all that such divergent opinions be heard without administrative censorship. I try my best in the classroom to expound and defend my faith, when it is relevant, as honestly and persuasively as I can. But I can do so only because many of my colleagues are expounding and defending their contrasting faiths, or skepticisms, as openly and honestly as I am mine." A professor of philosophy! Question: What is the 1) ethical, 2) philosophical, or 3) epistemological argument for requiring continued tolerance of ideas whose discrediting it is the purpose of education to effect? What ethical code (in the Bible? in Plato? Kant? Hume?) requires "honest respect" for any divergent conviction?

When people say you can’t argue anyone into the kingdom, they usually have an alternative approach in mind. They might be thinking that a genuine expression of love, kindness, and acceptance, coupled with a simple presentation of the gospel, is a more biblical approach. If you are tempted to think this way, let me say something that may shock you: You cannot love someone into the kingdom. It can’t be done. In fact, the simple gospel itself is not even adequate to do that job. How do I know? Because many people who were treated with sacrificial love and kindness by Christians never surrendered to the Savior. Many who have heard a clear explanation of God’s gift in Christ never put their trust in him. In each case something was missing that, when present, always results in conversion. What’s missing is that special work of the Father that Jesus referred to, drawing a lost soul into his arms. Of this work Jesus also said, “Of all that He has given Me I lose nothing, but raise it up on the last day” (John 6:39). According to Jesus, then, two things are true. First, there is a particular work of God that is necessary to bring someone into the kingdom. Second, when present, this work cannot fail to accomplish its goal. Without the work of the Spirit, no argument — no matter how persuasive — will be effective. But neither will any act of love nor any simple presentation of the gospel. Add the Spirit, though, and the equation changes dramatically. Here’s the key principle: Without God’s work, nothing else works; but with God’s work, many things work. Under the influence of the Holy Spirit, love persuades. By the power of God, the gospel transforms. And with Jesus at work, arguments convince. God is happy to use each of these methods.

The truth is that, properly understood, confession is a key strength of the Christian faith and a vital part of countering hypocrisy. For a start, open, voluntary confession is part and parcel of a strong and comprehensive view of truth, and therefore of realism and responsibility. Whatever we do and have done, whether right or wrong, is a matter of record and reality. Responsibly owning up to it therefore aligns us to reality and to truth in a way that liberates. And far from being weak or an act of surrender, confession is the expression of rare moral courage, for in confessing a person demonstrates the strength of character to go on record against himself or herself.

One of the key reasons why you want to always use a script for prospecting is that each industry has its own unique set of questions that need to be asked in a certain order. If you try to wing it—as opposed to having all your questions mapped out in advance, in precisely the right order—then the chances of you remembering all the questions, or asking them all in the right order, is slim to none, and each mistake you make will have a negative impact on your ability to gather intelligence. Another major benefit of using a prospecting script is that since you already know what words you’re going to say, your conscious mind is freed up to focus on applying the right tonality to your words, as well as on what your prospect is communicating back to you.

The male staff all wore gorgeous colored loin cloths that always seem to be about to fall off they’re wonderful hips. Their upper bodies were tanned sculpted and naked. The female staff wore short shorts and silky flowing tops that almost but didn’t expose their young easy breasts. I noticed we only ever encountered male staff, and the men walking through the lobby were always greeted by the female staff. Very ingenious, as Rebecca said later - if we had ticked Lesbians on the form I wonder what would have happened? -There was a place to tick for Lesbians, I said ? -Sexual Persuasion- it was on all the forms -Really. And, how many options were there? -You’re getting the picture, said Jillian. This was not your basic check in procedure as at say a Best Western. Our Doormen/Security Guards , held out our chairs for us to let us sit at the elegant ornate table. Then they poured us tea, and placed before each of us a small bowl of tropical fruit, cut into bite size pieces. Wonderful! Almost immediately a check in person came and sat opposite us at the desk. Again a wonderful example of Island Male talent. (in my mind anyway) We signed some papers, and were each handed an immense wallet of information passes, electronic keys, electronic ID’s we would wear to allow us to move through the park and its ‘worlds’ and a small flash drive I looked at it as he handed it to me, and given the mindset of the Hotel and the murals and the whole ambiance of the place, I was thinking it might be a very small dildo for, some exotic move I was unaware of. -What’s this? I asked him -Your Hotel and Theme Park Guide I looked at it again, huh, so not a dildo.

Truth is the best shield and safeguard against an array of modern and postmodern objections to Christian faith. Many Christians have skipped over the question of truth, often unwittingly, and they cover its absence with all sorts of genuine but inadequate answers. They believe in God because faith “works for them” or “the family that prays together stays together” and so on. Such faith may be sincere, but it will always be vulnerable. From one side it will be open to doubt, and from the other it will be open to all the accusations of modern skepticism—that faith is only “bad faith,” believed for reasons other than that it is true, and that it fears to face the challenges surrounding truth. There has to be a moment when, as Chesterton puts it, he and millions of Christians with him believe in the Christian faith because the key “fits the lock, because it is like life.” “We are Christians,” he continues, “not because we worship a key, but because we have passed a door; and felt a wind that is the trumpet of liberty blow over the land of the living.”25

The key to Lincoln's famous employment of humor is not that he failed to appreciate the tragic aspects of human existence, but rather that he felt these with such keeness that some relief was required.

EO promoted itself as providing five key services to clients: strategic and tactical military advisory services; an array of sophisticated military training packages in land, sea, and air warfare; peacekeeping or “persuasion” services; advice to armed forces on weapons selection and acquisition; and paramilitary services.

energy. To be the most persuasive you have to be full of energy and you have to know how to transfer that energy to others. You have to be able to infuse them, motivate them and leave them feeling invigorated. It may be a simple case of eye contact, a physical touch or showing excitement in their responses o it may be something a little harder to do. Aster it and the world is your oyster.                      Clear Communication is Vital If a younger child cannot gap your concept in a way that they can easily communicate to others, then it is simply too complicated. You have to simplify things, break it down into easy to understand bites and communicate it as clear as crystal. If people don’t understand your message, you have no hope of persuading them.                      Be Prepared When you begin your attempt to persuade people, it is important that you start from a position of knowing – knowing more than they do about themselves and their surrounding situations. Do

As corporate consultants Richard Maxwell and Robert Dickman say in their book The Elements of Persuasion, “For those of us whose business depends on being able to persuade others—which is all of us in business—the key to survival is being able to cut through all the clutter and make the sale. The good news is that the secret of selling is what it has always been—a good story.

The first key point of persuasion is instantly catching attention. Why unorthodox methods frequently work? Because the doer exactly doesn’t know what and when is enough. So, the conscious efforts to improvise and attract the subject’s attention continues and the subject keeps getting hooked to something which is unexpected but unique at the same time. When the established routine doesn’t work, try unorthodox.

The key to the success of this method is that each new prospect is visited by a salesperson armed with the name of a friend “who suggested I call on you.” Turning the salesperson away under those circumstances is difficult; it’s almost like rejecting the friend.

Research has revealed that the delivery of a deliberately faster than normal rate of speech is likely to be more persuasive with audiences who are unconvinced about the message.

No one can fool God with his religion; heart is key, not religious persuasion! In the first place, “God’s Life—not Religion”; where there is life, you’ll see Him there enthroned!

Okay, great,” I continued. “The key here is that you always remember that rapport is not a constant; it goes up and down throughout the sale, depending on the following two things: “One, how your prospect thinks and feels about the last point you made; and two, his belief as to whether or not you are on the same page with him, in regards to that point.

Danny explained, “Reforms always create winners and losers, and the losers will always fight harder than the winners.” How did you get the losers to accept change? The prevailing strategy on the Israeli farms – which wasn’t working very well – was to bully or argue with the people who needed to change. The psychologist Kurt Lewin had suggested persuasively that, rather than selling people on some change, you were better off identifying the reasons for their resistance, and addressing those. Imagine a plank held in place by a spring on either side of it, Danny told the students. How do you move it? Well, you can increase the force on one side of the plank. Or you can reduce the force on the other side. “In one case the overall tension is reduced,” he said, “and in the other it is increased.” And that was a sort of proof that there was an advantage in reducing the tensions. “It’s a key idea,” said Danny. “Making it easy to change.

Paul sees Christ as the key to understanding each biblical text (the first aspect of good preaching) and also as the key to bringing the Word home persuasively to the heart and life of the listener (the second aspect).

Lowering his hand to her belly, he pressed his palm against her spasm-stricken muscles and kneaded away the tightness. She felt like a sensitive harp string, thrummed by expert fingers. Horrified by her body’s reaction, she tried to twist free, but he threw a damp, buckskin-clad leg over both of hers and pinned her to the fur. Her back stung each time she moved, the pain so sharp it made beads of sweat pop out on her brow. Her thighs felt as if they were on fire. “M-mm-m, you are still hot,” he mumbled. His hand lingered on her belly. “Not too bad where the sun did not touch, though. The fever is better.” No man had ever dared touch her like this. She tossed her head from side to side, strained to get her arms and legs free, then shuddered in defeat. “Do not fight.” His voice was so close, it seemed to come from within her own mind. “You cannot win, eh? Rest.” His sleepy whispers invaded her whole being, slow, hypnotic, persuasive. He rubbed her in a circular motion, pausing in sleep, then coming awake to rub some more. “Lie still. Trust this Comanche. It is for the burn, no? To heal your skin.” As he slid his palm slowly downward, she realized she was slick with some kind of oil. Her heart drummed a sensual alto, off-key to the soprano shrills of fear emitted by her nerve endings. No, please, no. He molded his hand to the slight mound between her thighs, searching out its external softness, his fingertips undulating in a subtle manipulation that shot bolts of sensation to the core of her. Nuzzling her hair again, he sighed, his warm breath raising goose bumps on her neck. “Ah, Blue Eyes, your mother did not lie. You are sweet.” He gave the conjuncture of her thighs a farewell caress, then traced the curve of her hip with a hand that skimmed the painfully burned flesh there so lightly that she scarcely felt it. The pressure of his palm increased when it gained purchase on her ribs where the sun had not reached. His hand tightened its grip, squeezed, and released so rhythmically that it seemed to keep time with the strange, blood-pounding beat inside her. It was as if he had begun the rhythm within her, as if he somehow knew the thrusts, the lulls, better than she.

Do not fight.” His voice was so close, it seemed to come from within her own mind. “You cannot win, eh? Rest.” His sleepy whispers invaded her whole being, slow, hypnotic, persuasive. He rubbed her in a circular motion, pausing in sleep, then coming awake to rub some more. “Lie still. Trust this Comanche. It is for the burn, no? To heal your skin.” As he slid his palm slowly downward, she realized she was slick with some kind of oil. Her heart drummed a sensual alto, off-key to the soprano shrills of fear emitted by her nerve endings. No, please, no. He molded his hand to the slight mound between her thighs, searching out its external softness, his fingertips undulating in a subtle manipulation that shot bolts of sensation to the core of her. Nuzzling her hair again, he sighed, his warm breath raising goose bumps on her neck. “Ah, Blue Eyes, your mother did not lie. You are sweet.” He gave the conjuncture of her thighs a farewell caress, then traced the curve of her hip with a hand that skimmed the painfully burned flesh there so lightly that she scarcely felt it. The pressure of his palm increased when it gained purchase on her ribs where the sun had not reached. His hand tightened its grip, squeezed, and released so rhythmically that it seemed to keep time with the strange, blood-pounding beat inside her. It was as if he had begun the rhythm within her, as if he somehow knew the thrusts, the lulls, better than she. Held captive now by more than bonds and strength of arm, she turned her face to study his, fascinated by the sleepy innocence that clouded his half-closed eyes. The merciless killer was gone, replaced by a drowsy, mischievous boy who stroked her as if she were a newly acquired pet. A slow smile curved his mouth, a dreamy smile that told her he was more asleep than awake. He moved closer to whisper something unintelligible against her cheek. Her lips tingled, then parted. She found herself wondering how it might have felt if he had kissed her, then cringed at the wayward thought. Comanches didn’t kiss, they just took. And her time was running out. With the tip of his tongue, he outlined her ear. “Topsannah, tani-har-ro.” The words came out so slurred, she doubted he even knew he was saying them. “Prairie flower,” he muttered, “in springtime.

One of the key reasons why you want to always use a script for prospecting is that each industry has its own unique set of questions that need to be asked in a certain order. If you try to wing it—as opposed to having all your questions mapped out in advance, in precisely the right order—then the chances of you remembering all the questions, or asking them all in the right order, is slim

Indeed, a persuasive case can be made that [the Minotaur] played a major part in the defeat of America’s greatest foes – the Soviet Union and its satellites, as well as those non-aligned Third World regimes that had become too uppity in the 1960s. Key to this triumph was not so much the successful pursuit of the arms race, but rather the humble US interest rates – those very same rates whose phenomenal rise under Paul Volcker had assisted the Global Minotaur’s birth.

Six Simple Listening Tips Here are six simple tips for not only practicing good listening in your customer conversations but also for creating a high-impact customer experience by showing them that you’re engaged. 1. Don’t speak: This is easy to say but sometimes hard to do. You simply cannot listen if you’re speaking or poised on the edge of interrupting the other person. So what should you do? Just shut up and pay attention to what your customer is saying. 2. Make eye contact: Since a majority of our communication is non-verbal, looking at a person is one of the best ways to clearly demonstrate focus and attention. Even when you’re on a video call, customers can often tell (by the way your eyes dart around) if you’re looking at them on the screen or if you are distracted. Keep that gaze locked! (But a nice, friendly gaze… not a creepy one.) 3. Use visual/auditory cues: Smiling, nodding, and appearing pensive are all great ways to communicate understanding and acknowledgment. Even small auditory cues like the occasional “yes” or “uh-huh” can show your customer that you’re following along. 4. Write things down: Writing things down not only helps you remember key pieces of information later on, but it also demonstrates to the customer that you’re interested enough in their insights to memorialize them in writing. But what if they can’t see you taking notes, for example, on a phone or video call? No problem. Just tell them you are! After your customer finishes telling you something, simply pause for a moment and say “I’m just writing this down” to produce the same effect. 5. Recap: Nothing illustrates great attention to detail like repeating back or summarizing the insights the customer shared with you. This is especially powerful when the insights were shared earlier in the conversation. For extra impact, quote them directly using their exact words, prefaced by the phrase “What I heard you say was… ” Echoing someone’s exact words is a powerful and scientifically proven persuasive technique (we’ll be exploring this tactic in more detail as it relates to handling customer objections in chapter 7). 6. Ask good follow-up questions: When a customer answers your question, resist the temptation to say, “That’s great” or “Awesome!” and then move on to the next question. Asking killer follow-up questions like “Tell me more about that,” “Can you give me an example?” or “How long has that been going on?” is a great way to demonstrate your interest in the customer’s perspective and leave the call with high-impact insights. In fact, when it comes to addressing customer objections, a study by Gong.io found that top performers ask follow-up questions 54 percent of the time, versus 31 percent for average performers.6

Churchill. His epic career intersected with the Middle East at several key points (and remember that he is credited with pioneering the very term Middle East); but the most important was his role as Colonial Secretary. He was a little surprised to be offered the post, at the end of 1920; but it is easy to see why Lloyd George thought he was the right man for the job. He had shown immense energy and dynamism as Minister for Munitions—equipping Britain with the tanks, planes and other technology that helped win the war. As Secretary of State for War he had been masterly in his demobilisation strategy: quelling mutinies by ensuring that those who had served the longest were the first to be reunited with their families. He had shown his gifts of charm and persuasion in the pre-war Ulster talks—and those gifts would be needed in spades. The First World War had left some snortingly difficult problems, and especially in the Middle East. — THE POST OF Colonial Secretary might sound less grand than that of Foreign Secretary—a role still occupied by that most superior person, George Nathaniel Curzon. But that is to forget the scale of the British Empire in 1921. The First World War was not meant to be an acquisitive conflict;

In their book Modern Persuasion Strategies: The Hidden Advantage in Selling, Donald J. Moine and John H. Herd refer to “pacing,” by which they mean revealing your own personality traits that are similar to those exhibited by a person you are trying to influence. Pacing, they say, is “a sophisticated form of matching or mirroring key aspects of another’s behavioral preferences.” What Donald Moine and John Herd suggest is not a contrived sort of cozying-up that most of us automatically find distasteful, but rather a genuine form of identifying with another and stepping into stride with that person. Some people do it naturally while others have to work at it, but the net result is the same. “You are pacing,” the authors say, “when the prospect gets the feeling that you and he (or she) think alike and look at problems in similar ways. When this happens, the prospect identifies with you and finds it easy and natural to agree with you. You seem like emotional twins. Pacing works, because like attracts like.

Two books of essays also appeared – Essays in Persuasion (1931) and Essays in Biography (1933). The first collected what Keynes, in his introduction, called ‘the croakings of twelve years – the croakings of a Cassandra who could never influence the course of events in time’. A notable feature of the second is Keynes’s use of short lives of men of science to ponder and delineate the character of scientific genius.

But no status quo is eternal. Every system occasionally grows fragile. The key to changing a nation, or a planet, is persistence. At any one time, for any given system, thousands of us are banging away at it hoping to make the difference that changes the world, but no one knows where the vulnerable cluster is at. No one can will the system to cascade for them. The system must become vulnerable. When it is, with so many people banging away, it is inevitable that someone will start the cascade that changes everything, but that someone isn’t preordained. You need no special privilege to start striking at the status quo, because no one is in control. What you are in control of is whether or not you stop striking.

Your dashboard serves four key roles. 1. It forces you to think strategically about the most crucial issues presently on the table that can—quickly and inexpensively—answer the all-important question, “Why won’t this work?” 2. It forces you to think rigorously about how you can examine your leaps of faith by testing hypotheses whose results can be measured quantitatively, wherever possible. Numbers are more persuasive than naïve hopes or dreams. 3. If one or more of your leaps of faith are refuted by the evidence you collect, the results displayed on your dashboard are visible and dramatic indicators of the need to alter your Plan A and move toward Plan B. 4. A dashboard is a powerful tool for convincing others—whether members of your management team, investors or others, even yourself—of the need to move from Plan A to Plan B. If your tenacity or perseverance is questioned, you can show the evidence to support the move toward Plan B. You are not being erratic or flighty. You are systematically testing hypotheses to prove or refute your leaps of faith, and you are listening to what the data tell you.

Prologue In 1980, a year after my wife leapt to her death from the Silas Pearlman Bridge in Charleston, South Carolina, I moved to Italy to begin life anew, taking our small daughter with me. Our sweet Leah was not quite two when my wife, Shyla, stopped her car on the highest point of the bridge and looked over, for the last time, the city she loved so well. She had put on the emergency brake and opened the door of our car, then lifted herself up to the rail of the bridge with the delicacy and enigmatic grace that was always Shyla’s catlike gift. She was also quick-witted and funny, but she carried within her a dark side that she hid with bright allusions and an irony as finely wrought as lace. She had so mastered the strategies of camouflage that her own history had seemed a series of well-placed mirrors that kept her hidden from herself. It was nearly sunset and a tape of the Drifters’ Greatest Hits poured out of the car’s stereo. She had recently had our car serviced and the gasoline tank was full. She had paid all the bills and set up an appointment with Dr. Joseph for my teeth to be cleaned. Even in her final moments, her instincts tended toward the orderly and the functional. She had always prided herself in keeping her madness invisible and at bay; and when she could no longer fend off the voices that grew inside her, their evil set to chaos in a minor key, her breakdown enfolded upon her, like a tarpaulin pulled across that part of her brain where once there had been light. Having served her time in mental hospitals, exhausted the wide range of pharmaceuticals, and submitted herself to the priestly rites of therapists of every theoretic persuasion, she was defenseless when the black music of her subconscious sounded its elegy for her time on earth. On the rail, all eyewitnesses agreed, Shyla hesitated and looked out toward the sea and shipping lanes that cut past Fort Sumter, trying to compose herself for the last action of her life. Her beauty had always been a disquieting thing about her and as the wind from the sea caught her black hair, lifting it like streamers behind her,

Once upon a time, persuasive words would give her goosebumps, sweet nothings would satisfy her cravings, the keys to her heart belonged to thieves. But now she has grown to listen with her eyes, to only trust actions, to study behaviors and let time be the inspector to see what it will reveal.

According to the nonprofit organization Greenleaf founded, “the key tools for a servant-leader [include] listening, persuasion, access to intuition and foresight, use of language, and pragmatic measurements of outcomes.

The third way is to use certain key phrases that paint a picture that runs counter to the worries and concerns that a typical high–action-threshold prospect ruminates on. Some examples of this are: “I’ll hold your hand every step of the way” … “We pride ourselves on long-term relationships” … “We have blue-chip customer service.

We have pointed to the way of Jesus, and then through our behavior we have stood squarely in the path of anyone who might like to join it. Plainly, there is a time in our arguments to confess, and confession and changed lives have to be a key part of our arguments. When it comes our responding to hypocrisy, words will never be enough.

think that therapists of all persuasions have an aversion to expressing anger toward their patients or even feeling it, because it stimulates this irrational fear of not only failing to soothe but also to harm. This is the conundrum that we need to break free from. Accepting our inevitable ambivalence toward both the work itself (Kravis, 2013), and often toward our patients as individuals, could provide the necessary momentum to advance both our theoretical formulations and our clinical interventions. Even more important is the acceptance that we are not without memory or desire. As poetic and appealing as Bion's famous line is, I think it is not a realistic approach to doing treatment. I appreciate that his prescription was meant to encourage receptivity rather than deny our personal biases and needs. Nonetheless, his words are often taken more literally, denying the considerable

variable. In social science, this is called a nomothetic mode of explanation—the isolation of the most important factors. This approach is consistent with the philosophy of seeking complete but parsimonious explanations in science.1 The second part involves addressing those variables that were not considered as being of most relevance. Regarding the first part, the specification of the “most important” independent variables is a judicious undertaking. The use of a nomothetic strategy implies that a range of plausible models exists—different analysts may identify different sets of “most important” independent variables. Analysts should ask which different factors are most likely to affect or cause their dependent variable, and they are likely to justify, identify, and operationalize their choices differently. Thus, the term full model specification does not imply that only one model or even a best model exists, but rather it refers to a family of plausible models. Most researchers agree that specification should (1) be driven by theory, that is, by persuasive arguments and perspectives that identify and justify which factors are most important, and (2) inform why the set of such variables is regarded as complete and parsimonious. In practice, the search for complete, parsimonious, and theory-driven explanations usually results in multiple regression models with about 5–12 independent variables; theory seldom results in less than 5 variables, and parsimony and problems of statistical estimation, discussed further, seldom result in models with more than 12. Key Point We cannot examine the effect of all possible variables. Rather, we focus on the most relevant ones. The search for parsimonious explanations often leads analysts to first identify different categories of factors that most affect their dependent variable. Then, after these categories of factors have been identified, analysts turn to the task of trying to measure each, through either single or index variables. As an example,

The final piece of this puzzle is the term “manipulation.” It is a common misunderstanding that influence and manipulation are the same thing. This is not the case. Manipulation refers to the underhand and hidden process of influence that takes place outside the awareness of the person being controlled. The intention behind influencing someone as opposed to the intention behind manipulating them is another key difference.

Restricting choice is a verbal form of undetected mind control. It is a very subtle form of dark psychology, because it provides the manipulator with a range of built-in “get out clauses” should their victim turn suspicious. The key to this particular form of mind control is to take away any real choice that a victim has regarding a particular circumstan

Restricting choice is a verbal form of undetected mind control. It is a very subtle form of dark psychology, because it provides the manipulator with a range of built-in “get out clauses” should their victim turn suspicious. The key to this particular form of mind control is to take away any real choice that a victim has regarding a particular circumstance while maintaining the illusion that the victim was in control all along.

The Nazi leader said in 1939 that he was aware that “I have no equal in the art of swaying the masses.” Hitler also said, “Everything I have accomplished I owe to persuasion” and that the key to his success was constant repetition, a principle understood by anyone who has seen television commercials repeated so often they can quote them from memory.

Summary The key to getting subscribers to open and read your email lies in five main factors: Making sure your emails get through spam and greymail filters by keeping them on topic and high value. Quickly establishing a reputation for sending valuable, entertaining emails that your subscribers want to read so that opening your emails becomes a habit. Using subject lines which promise benefits and invoke curiosity and following that up in the first few lines of the email. Making sure your emails look easy to read across all devices. Sending your emails when your subscribers are likely to have less in their inbox.

It’s about tribe-like categories that individuals use to define themselves and their groups, such as race, ethnicity, nationality, and family, as well as political and religious affiliations. For instance, I might have many more tastes and preferences in common with a colleague at work than with a sibling, but there is no question which of the two I would consider of me and which I would consider merely like me. A key characteristic of these categories is that their members tend to feel “at one” with, merged with, one another.

Build team awareness by explaining the scale. Have everybody read this chapter and discuss it during a team meeting. •​A cultural bridge can help a lot. If you have team members who are bicultural or have significant experience living in different cultures, ask them to take responsibility for helping other team members. •​Understand and adapt to one another’s behaviors. •​Patience and flexibility are key. Cross-cultural effectiveness takes time. Developing your own ability to recognize others’ reactions and adapt accordingly will help you to be increasingly persuasive (and therefore effective) when working internationally.