“
Her pleasure in the walk must arise from the exercise and the day, from the view of the last smiles of the year upon the tawny leaves and withered hedges, and from repeating to herself some few of the thousand poetical descriptions extant of autumn--that season of peculiar and inexhaustible influence on the mind of taste and tenderness--that season which has drawn from every poet worthy of being read some attempt at description, or some lines of feeling.
”
”
Jane Austen (Persuasion)
“
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The way to love anything is to realize that it might be lost.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Freedoms once granted will not be relinquished without a fight.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Persuasive influences are better than any amount of moralizing.
”
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Louisa May Alcott (An Old-Fashioned Girl)
“
Every man walks his own path, and every path has its fair share of locked doors. You never know who holds the key to a door you’ll need to open one day, so you best treat people as if they are all keyholders.
”
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A.J. Darkholme (Rise of the Morningstar (The Morningstar Chronicles, #1))
“
Everything should be made as simple as possible, but not simpler. —ALBERT EINSTEIN
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted.
”
”
Daniel Kahneman (Thinking, Fast and Slow)
“
Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
It is easier to resist at the beginning than at the end. —LEONARDO DA VINCI
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
There is no expedient to which a man will not resort to avoid the real labor of thinking.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
All things being equal, you root for your own sex, your own culture, your own locality…and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win.”88
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Be as precise as possible about your need for aid.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
It doesn't really matter if you are left behind the back, but what matters is your capacity to pull and push everyone by your way to get to the front.
”
”
Michael Bassey Johnson
“
First, we seem to assume that if a lot of people are doing the same thing, they must know something we don’t.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Woe betide him, and her too, when it comes to things of consequence, when they are placed in circumstances requiring fortitude and strength of mind, if she have not resolution enough to resist idle interference ... It is the worst evil of too yielding and indecisive a character, that no influence over it can be depended on. You are never sure of a good impression being durable; everybody may sway it. Let those who would be happy be firm.
”
”
Jane Austen (Persuasion)
“
In general, when we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Apparently we have such an automatically positive reaction to compliments that we can fall victim to someone who uses them in an obvious attempt to win our favor.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The only way to change someone's mind is to connect with them from the heart.
”
”
Rasheed Ogunlaru
“
Our best evidence of what people truly feel and believe comes less from their words than from their deeds.
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
We like people who are similar to us. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or life-style.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
our typical reaction to scarcity hinders our ability to think.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Ce n'est pas la première fois que je remarque combien, en France particulièrement, les mots ont plus d’empire que les idées."
("It's not the first time I've noticed how much more power words have than ideas, particularly in France.")
”
”
George Sand (Indiana)
“
Personally I do not resort to force--not even the force of law--to advance moral reforms. I prefer education, argument, persuasion, and above all the influence of example.
”
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Rutherford B. Hayes
“
The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the “cheep-cheep” sound of turkey chicks triggered an automatic mothering response from maternal turkeys—even when it emanated from a stuffed polecat—so, too, did the word “because” trigger an automatic compliance response
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
A lot is being said today about the influence that the myths and images of women have on all of us who are products of culture. I think it has been a peculiar confusion to the girl or woman who tries to write because she is peculiarly susceptible to language. She goes to poetry or fiction looking for her way of being in the world, since she too has been putting words and images together; she is looking eagerly for guides, maps, possibilities; and over and over in the ‘words’ masculine persuasive force’ of literature she comes up against something that negates everything she is about: she meets the image of Woman in books written by men.
”
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Adrienne Rich (On Lies, Secrets, and Silence. Selected Prose 1966-1978)
“
civilization advances by extending the number of operations we can perform without thinking about them.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
It’s true what they say, that words are the true weapons. Those who fight with steel are limited to the strength of their arm, the reach of their blade, and the timing of their strike; but those who fight with persuasion know no limits – not time, nor status, nor chance.
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A.J. Darkholme (Rise of the Morningstar (The Morningstar Chronicles, #1))
“
When our freedom to have something is limited, the item becomes less available, and we experience an increased desire for it. However, we rarely recognize that psychological reactance has caused us to want the item more; all we know is that we want it. Still, we need to make sense of our desire for the item, so we begin to assign it positive qualities to justify the desire.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The feeling of being in competition for scarce resources has powerfully motivating properties.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Without question, when people are uncertain, they are more likely to use others’ actions to decide how they themselves should act.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Act as if you’re a wealthy man, rich already, and you will become rich. Act as if you have unmatched confidence, and people will have confidence in you. Act as if you have all the answers, and the answers will come to you.
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Jordan Belfort (Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success)
“
audiences have been successfully manipulated by those who use social evidence, even when that evidence has been openly falsified.
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The values most important to us are always the most easily exploitable.
”
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A.J. Darkholme (Rise of the Morningstar (The Morningstar Chronicles, #1))
“
once we realize that obedience to authority is mostly rewarding, it is easy to allow ourselves the convenience of automatic obedience.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of reciprocal concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
As a general rule, whenever the dust settles and we find losers looking and speaking like winners (and vice versa), we should be especially wary of the conditions that kicked up the dust—in
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
What separates us into engineers and robots, puppeteers and puppets, kings and pawns, is not the status we hold at any given time among others - status is irrelevant; it is the level of ever-present awareness we have of a grey-matter tailor's tools [of flattery, persuasion, and cunning.]
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A.J. Darkholme (Rise of the Morningstar (The Morningstar Chronicles, #1))
“
There's a critical insight in all this for those of us who want to learn to be more influential. The best persuaders become the best through pre-suasion - the process of arranging for recipients to be receptive to a message before they encounter it. To persuade optimally, then, it's necessary to pre-suade optimally. But how?
In part, the answer involves an essential but poorly appreciated tenet of all communication: what we present first changes the way people experience what we present to them next.
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Robert B. Cialdini (Pre-Suasion: A Revolutionary Way to Influence and Persuade)
“
The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Every day in every way, I’m getting better. —EMILE COUE
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
People think kindness is a soft, weak, submissive influence when in reality it is the most potent, persuasive force in existence.
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Richelle E. Goodrich (Slaying Dragons: Quotes, Poetry, & a Few Short Stories for Every Day of the Year)
“
The telling and hearing of stories is a bonding ritual that breaks through illusions of separateness and activates a deep sense of our collective interdependence.
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Annette Simmons (The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling)
“
There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Observers trying to decide what a man is like look closely at his actions.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
There's magic, positive magic, in such phrases as: "I may be wrong. I frequently am. Let's examine the facts.
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”
Dale Carnegie (How to Win Friends & Influence People)
“
the logical mind serves as a human bullshit detector.
”
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Jordan Belfort (Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success)
“
A strong, vague persuasion that it was better to go forward than backward, and that I could go forward— that a way, however narrow and difficult, would in time open— predominated over other feelings: its influence hushed them so far, that at last I became sufficiently tranquil to be able to say my prayers and seek my couch. I had just extinguished my candle and lain down, when a deep, low, mighty tone swung through the night. At first I knew it not; but it was uttered twelve times, and at the twelfth colossal hum and trembling knell, I said: “I lie in the shadow of St. Paul’s.
”
”
Charlotte Brontë (Villette)
“
Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. " Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?"
Sculley felt as if he had been punched in the stomach. There was no response possible other than to acquiesce. " He had a uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person," Sculley recalled.
”
”
Walter Isaacson (Steve Jobs)
“
You do not want to try to resolve their pain at this point. In fact, if anything, you want to amplify that pain.
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Jordan Belfort (Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success)
“
If a product is perceived as unique but not perceived as useful why would anyone think of buying it ?
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”
Dharmendra Rai (Corporate Invisible Selling Behavioural Economics & More)
“
The rule says that we should try to repay, in kind, what another person has provided us.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The aim is to get someone to want to buy quickly, without thinking too much about it.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
When manipulation flutters around everywhere, neither pull nor push anyone. Just do one thing - don't trust anyone!
”
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Ashish Patel
“
The drop from abundance to scarcity produced a decidedly more positive reaction to the cookies than did constant scarcity.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Knowing what I now know, if I could go back in time, would I make the same choice?
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
I had also read somewhere that if a man didn't truly believe or understand what he was espousing, somehow he could do a more convincing job
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Charles Bukowski (Ham on Rye)
“
When you give people a choice, they believe they have power.
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A.J. Darkholme (Rise of the Morningstar (The Morningstar Chronicles, #1))
“
We influence others most profoundly when we do not seek to change them at all, but simply go about straightforwardly doing the right and loving thing.
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C. Terry Warner
“
An influencer has the mindset of “I would like to help you make decisions that are good for you.” A manipulator has the mentality of “I want to secretly control you to benefit myself.
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Michael Pace (Dark Psychology 101: Learn The Secrets Of Covert Emotional Manipulation, Dark Persuasion, Undetected Mind Control, Mind Games, Deception, Hypnotism, Brainwashing And Other Tricks Of The Trade)
“
All men are, at times, influenced by inexplicable sentiments. Ideas haunt them in spite of all their efforts to discard them. Prepossessions are entertained, for which their reason is unable to discover any adequate cause. The strength of a belief, when it is destitute of any rational foundation, seems, of itself, to furnish a new ground for credulity. We first admit a powerful persuasion, and then, from reflecting on the insufficiency of the ground on which it is built, instead of being prompted to dismiss it, we become more forcibly attached to it.
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Charles Brockden Brown (Somnambulism and Other Stories)
“
It is safe to assume that any individual or group you wish to influence has access to more wisdom than they currently use. It is also safe to assume that they also have considerably more facts than they can process effectively. Giving them even more facts adds to the wrong pile. They don't need more facts. They need help finding their wisdom. Contrary to popular belief, bad decisions are rarely made because people don't have all the facts.
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Annette Simmons (The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling)
“
It is much more profitable for salespeople to present the expensive item first, not only because to fail to do so will lose the influence of the contrast principle; to fail to do so will also cause the principle to work actively against them. Presenting an inexpensive product first and following it with an expensive one will cause the expensive item to seem even more costly as a result—hardly a desirable consequence for most sales organizations.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Once again we can see that social proof is most powerful for those who feel unfamiliar or unsure in a specific situation and who, consequently, must look outside of themselves for evidence of how best to behave there.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
We must distinguish between military and political power.
Political power is a psychological relation between those who exercise it and those over whom it is exercised. It gives the former control over certain actions of the latter through the influence which the former exert over the latter's minds. That influence may be exerted through orders, threats, persuasion, or a combination of any of these.
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Hans J. Morgenthau (Politics Among Nations)
“
When it comes to freedoms, it is more dangerous to have given for a while than never to have given at all.
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
revolutionaries are more likely to be those who have been given at least some taste of a better life.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressures. A
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
frequently the crowd is mistaken because they are not acting on the basis of any superior information but are reacting, themselves, to the principle of social proof.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Other methods of influence—persuasion, bribery, or charismatic appeals—are push strategies. Story is a pull strategy. If your story is good enough, people—of their own free will—come to the conclusion they can trust you and the message you bring.
”
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Annette Simmons (Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling)
“
Force, not persuasion, not discussion, is the legitimate instrument for influencing and policing the hockey mind. Fighting in hockey is one of the most magnificent and eloquent displays of refinement in all of sports.
”
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Brian D'Ambrosio (Warriors on the Ice: Hockey's Toughest Talk)
“
Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The second important thing to understand is that we, too, have our preprogrammed tapes; and, although they usually work to our advantage, the trigger features that activate them can be used to dupe us into playing them at the wrong times.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
To inquire and to learn is the function of the mind, By learning I do not mean the mere cultivation of memory or the accumulation of knowledge, but the capacity to think clearly and sanely without illusion, to start from facts and not from beliefs and ideals. There is no learning if thought originates from conclusions. Merely to acquire information of knowledge is to not to learn. Learning implies the love of understanding and the love of doing a thing for itself. Learning is possible only when there is no coercion through influence, thought attachment or threat, through persuasive encouragement or subtle forms of reward. Most people think that learning is encouraged through comparison, whereas the contrary is the fact. Comparison brings about frustration and merely encourages envy, which is called competition. Like other forms of persuasion, comparison prevents learning and breeds fear.
”
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J. Krishnamurti (The Book of Life)
“
Mind control is the process by which individual or collective freedom of choice and action is compromised by agents or agencies that modify or distort perception, motivation, affect, cognition and/or behavioral outcomes. It is neither magical nor mystical, but a process that involves a set of basic social psychological principles. Conformity, compliance, persuasion, dissonance, reactance, guilt and fear arousal, modeling and identification are some of the staple social influence ingredients well studied in psychological experiments and field studies. In some combinations, they create a powerful crucible of extreme mental and behavioral manipulation when synthesized with several other real-world factors, such as charismatic, authoritarian leaders, dominant ideologies, social isolation, physical debilitation, induced phobias, and extreme threats or promised rewards that are typically deceptively orchestrated, over an extended time period in settings where they are applied intensively.
”
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Steven Hassan (Combating Cult Mind Control: The Guide to Protection, Rescue and Recovery from Destructive Cults)
“
Most believe that the key to influence is communication—getting your point across clearly and speaking persuasively. In fact, if you think about it, don’t you find that, while others are speaking to you, instead of really listening to understand, you are often busy preparing your response?
”
”
Stephen R. Covey (The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change)
“
Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressures. A large reward is one such external pressure. It may get us to perform a certain action, but it won’t get us to accept inner responsibility for the act. Consequently, we won’t feel committed to it. The same is true of a strong threat; it may motivate immediate compliance, but it is unlikely to produce long-term commitment.
”
”
Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
Humans are a force of nature—we are, in some senses, THE force of nature—and we influence animals whether we intend to or not. So the real question, going forward, is not WHETHER we should shape animals’ bodies and lives, but HOW we should do so—with what tools, under what circumstances, and to what end… Unless we plan to move all humanity to Mars and leave Earth to rewild itself, we may need to help our furry and feathered friends survive in a world that has us in it. As Kraemer puts it: ‘I’m of the persuasion that we are changing the habitat of wildlife so rapidly that we may have to help those species evolve.
”
”
Emily Anthes (Frankenstein's Cat: Cuddling Up to Biotech's Brave New Beasts)
“
How powerful is the influence of a mother! The bond between mother and child seems to be God-designed, the perfect union of potential and the power to make it spring forth. The simple, daily influences of prayer, persuasion, and promoting of godly values are the most powerful tools a mother can use to unleash the potential of her children.
”
”
David Jeremiah (Sanctuary: Finding Moments of Refuge in the Presence of God)
“
This all seemed quaint and amusing, but as the book moved through to the modern day, nothing changed. People still fell to the influence of persuasion techniques, especially when they broadcast information about themselves that allowed identification of their personality type--their true name, basically--and the attack vectors for these techniques were primarily aural and visual. But no one thought of this as magic. It was just falling for a good line or being distracted or clever marketing. Even the words were the same. People still got fascinated and charmed, spellbound and amazed, they forgot themselves, and were carried away. They just didn't think there was anything magical about that anymore.
”
”
Max Barry (Lexicon)
“
In one experiment conducted on five classes of Australian college students, a man was introduced as a visitor from Cambridge University in England. However, his status at Cambridge was represented differently in each of the classes. To one class, he was presented as a student; to a second class, a demonstrator; to another, a lecturer; to yet another, a senior lecturer; to a fifth, a professor. After he left the room, each class was asked to estimate his height. It was found that with each increase in status, the same man grew in perceived height by an average of a half inch, so that as the “professor” he was seen as two and a half inches taller than as the “student.
”
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
“
The First Amendment codifies a ‘negative liberty’; that is to say, it affords citizens the right to freedom from government interference. While this is essential, it means that it is ill-equipped to tackle many of the free speech battles of the digital age. Historically, censorship has been enacted by the state, but with the rise of social media as the de facto public square, big tech corporations now have dominion over the acceptable limits of popular discourse. We are rapidly moving into an age in which unelected plutocrats hold more collective power and influence than any national government, only without any of the democratic accountability. This is why the argument that private companies should be free to discriminate at will is no longer persuasive or viable. They claim to be platforms committed to the principle of free speech, and yet at the same time behave like publishers who seek to enforce limitations on the opinions that may be expressed.
”
”
Andrew Doyle (Free Speech And Why It Matters)
“
There is so much confusion about branding even at top levels of The Fortune 500 it makes one wonder how they got successful in the first place !
Brace yourself !
Here is the shortest scientific statement on branding you ‘ll ever hear !
It appears simplistic – I assure you it is anything but . If you really understand it & internalize it – you ll be like an Avenger – a superhero in a herd of weaklings
Here it goes !
A successful brand is one that is perceived to be USEFUL & UNIQUE
”
”
Dharmendra Rai (Corporate Invisible Selling Behavioural Economics & More)
“
Raza : “ The bow and arrow was once the pinnacle of weapons technology. It allowed the great Genghis Khan to rule from the Pacific to the Ukraine.
Today-- whoever has the latest Stark weapons rules these lands. Soon it will be my turn “
End of scene
Today picture Fortune 500 CEOs whispering to their top men “ Today – whoever has the latest sales weapons rules the world . Soon it will be our turn – thanks to Invisible Selling - Behavioural Economics & More . Get that Rai bloke to train all our guys
”
”
Dharmendra Rai (Corporate Invisible Selling Behavioural Economics & More)
“
Need is stronger than want.
Action is stronger than speech.
Persuasion is stronger than force.
Influence is stronger than authority.
Progress is stronger than movement.
Momentum is stronger than activity.
Perfection is stronger than excellence.
Consequence is stronger than action.
Knowledge is stronger than ignorance.
Instinct is stronger understanding.
Wisdom is stronger than intelligence.
Certainty is stronger than perception.
Contentment is stronger than desire.
Joy is stronger than happiness.
Faith is stronger than courage.
Love is stronger than yearning.
Truth is stronger than reality.
Fate is stronger than chance.
Existence is stronger than time.
Eternity is stronger than death.
”
”
Matshona Dhliwayo
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When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and a true maxim, that a “drop of honey catches more flies than a gallon of gall.” So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey that catches his heart, which, say what he will, is the great high road to his reason, and which, when once gained, you will find but little trouble in convincing his judgment of the justice of your cause, if indeed that cause really be a just one. On the contrary, assume to dictate to his judgment, or to command his action, or to mark him as one to be shunned and despised, and he will retreat within himself, close all the avenues to his head and his heart; and tho’ your cause be naked truth itself . . . you shall no more be able to [reach] him, than to penetrate the hard shell of a tortoise with a rye straw. Such is man, and so must he be understood by those who would lead him, even to his own best interest. [Italics added]
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Donald T. Phillips (Lincoln On Leadership: Executive Strategies for Tough Times)
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In general, here is how it works: The teacher stands in front of the class and asks a question. Six to ten children strain in their seats and wave their hands in the teacher’s face, eager to be called on and show how smart they are. Several others sit quietly with eyes averted, trying to become invisible, When the teacher calls on one child, you see looks of disappointment and dismay on the faces of the eager students, who missed a chance to get the teacher’s approval; and you will see relief on the faces of the others who didn’t know the answer…. This game is fiercely competitive and the stakes are high, because the kids are competing for the love and approval of one of the two or three most important people in their world. Further, this teaching process guarantees that the children will not learn to like and understand each other. Conjure up your own experience. If you knew the right answer and the teacher called on someone else, you probably hoped that he or she would make a mistake so that you would have a chance to display your knowledge. If you were called on and failed, or if you didn’t even raise your hand to compete, you probably envied and resented your classmates who knew the answer. Children who fail in this system become jealous and resentful of the successes, putting them down as teacher’s pets or even resorting to violence against them in the school yard. The successful students, for their part, often hold the unsuccessful children in contempt, calling them “dumb” or “stupid.” This competitive process does not encourage anyone to look benevolently and happily upon his fellow students.77
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
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By no means is my friend original in this last use of the “expensive = good” rule to snare those seeking a bargain. Culturist and author Leo Rosten gives the example of the Drubeck brothers, Sid and Harry, who owned a men’s tailor shop in Rosten’s neighborhood while he was growing up in the 1930s. Whenever the salesman, Sid, had a new customer trying on suits in front of the shop’s three-sided mirror, he would admit to a hearing problem, and, as they talked, he would repeatedly request that the man speak more loudly to him. Once the customer had found a suit he liked and had asked for the price, Sid would call to his brother, the head tailor, at the back of the room, “Harry, how much for this suit?” Looking up from his work—and greatly exaggerating the suit’s true price—Harry would call back, “For that beautiful all-wool suit, forty-two dollars.” Pretending not to have heard and cupping his hand to his ear, Sid would ask again. Once more Harry would reply, “Forty-two dollars.” At this point, Sid would turn to the customer and report, “He says twenty-two dollars.” Many a man would hurry to buy the suit and scramble out of the shop with his “expensive = good” bargain before Poor Sid discovered the “mistake.
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))
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When people say you can’t argue anyone into the kingdom, they usually have an alternative approach in mind. They might be thinking that a genuine expression of love, kindness, and acceptance, coupled with a simple presentation of the gospel, is a more biblical approach. If you are tempted to think this way, let me say something that may shock you: You cannot love someone into the kingdom. It can’t be done. In fact, the simple gospel itself is not even adequate to do that job. How do I know? Because many people who were treated with sacrificial love and kindness by Christians never surrendered to the Savior. Many who have heard a clear explanation of God’s gift in Christ never put their trust in him. In each case something was missing that, when present, always results in conversion. What’s missing is that special work of the Father that Jesus referred to, drawing a lost soul into his arms. Of this work Jesus also said, “Of all that He has given Me I lose nothing, but raise it up on the last day” (John 6:39). According to Jesus, then, two things are true. First, there is a particular work of God that is necessary to bring someone into the kingdom. Second, when present, this work cannot fail to accomplish its goal. Without the work of the Spirit, no argument — no matter how persuasive — will be effective. But neither will any act of love nor any simple presentation of the gospel. Add the Spirit, though, and the equation changes dramatically. Here’s the key principle: Without God’s work, nothing else works; but with God’s work, many things work. Under the influence of the Holy Spirit, love persuades. By the power of God, the gospel transforms. And with Jesus at work, arguments convince. God is happy to use each of these methods.
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Gregory Koukl (Tactics: A Game Plan for Discussing Your Christian Convictions)
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An Act for establishing religious Freedom.
Section 1
Whereas, Almighty God hath created the mind free;
That all attempts to influence it by temporal punishments or burthens, or by civil incapacitations tend only to beget habits of hypocrisy and meanness, and therefore are a departure from the plan of the holy author of our religion, who being Lord, both of body and mind yet chose not to propagate it by coercions on either, as was in his Almighty power to do,
That the impious presumption of legislators and rulers, civil as well as ecclesiastical, who, being themselves but fallible and uninspired men have assumed dominion over the faith of others, setting up their own opinions and modes of thinking as the only true and infallible, and as such endeavouring to impose them on others, hath established and maintained false religions over the greatest part of the world and through all time;
That to compel a man to furnish contributions of money for the propagation of opinions, which he disbelieves is sinful and tyrannical;
That even the forcing him to support this or that teacher of his own religious persuasion is depriving him of the comfortable liberty of giving his contributions to the particular pastor, whose morals he would make his pattern, and whose powers he feels most persuasive to righteousness, and is withdrawing from the Ministry those temporary rewards, which, proceeding from an approbation of their personal conduct are an additional incitement to earnest and unremitting labours for the instruction of mankind;
That our civil rights have no dependence on our religious opinions any more than our opinions in physics or geometry,
That therefore the proscribing any citizen as unworthy the public confidence, by laying upon him an incapacity of being called to offices of trust and emolument, unless he profess or renounce this or that religious opinion, is depriving him injuriously of those privileges and advantages, to which, in common with his fellow citizens, he has a natural right,
That it tends only to corrupt the principles of that very Religion it is meant to encourage, by bribing with a monopoly of worldly honours and emoluments those who will externally profess and conform to it;
That though indeed, these are criminal who do not withstand such temptation, yet neither are those innocent who lay the bait in their way;
That to suffer the civil magistrate to intrude his powers into the field of opinion and to restrain the profession or propagation of principles on supposition of their ill tendency is a dangerous fallacy which at once destroys all religious liberty because he being of course judge of that tendency will make his opinions the rule of judgment and approve or condemn the sentiments of others only as they shall square with or differ from his own;
That it is time enough for the rightful purposes of civil government, for its officers to interfere when principles break out into overt acts against peace and good order;
And finally, that Truth is great, and will prevail if left to herself, that she is the proper and sufficient antagonist to error, and has nothing to fear from the conflict, unless by human interposition disarmed of her natural weapons free argument and debate, errors ceasing to be dangerous when it is permitted freely to contradict them.
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Thomas Jefferson
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Dear Mother and Dad: Since I left for college I have been remiss in writing and I am sorry for my thoughtlessness in not having written before. I will bring you up to date now, but before you read on, please sit down. You are not to read any further unless you are sitting down, okay? Well, then, I am getting along pretty well now. The skull fracture and the concussion I got when I jumped out the window of my dormitory when it caught on fire shortly after my arrival here is pretty well healed now. I only spent two weeks in the hospital and now I can see almost normally and only get those sick headaches once a day. Fortunately, the fire in the dormitory, and my jump, was witnessed by an attendant at the gas station near the dorm, and he was the one who called the Fire Department and the ambulance. He also visited me in the hospital and since I had nowhere to live because of the burntout dormitory, he was kind enough to invite me to share his apartment with him. It’s really a basement room, but it’s kind of cute. He is a very fine boy and we have fallen deeply in love and are planning to get married. We haven’t got the exact date yet, but it will be before my pregnancy begins to show. Yes, Mother and Dad, I am pregnant. I know how much you are looking forward to being grandparents and I know you will welcome the baby and give it the same love and devotion and tender care you gave me when I was a child. The reason for the delay in our marriage is that my boyfriend has a minor infection which prevents us from passing our pre-marital blood tests and I carelessly caught it from him. Now that I have brought you up to date, I want to tell you that there was no dormitory fire, I did not have a concussion or skull fracture, I was not in the hospital, I am not pregnant, I am not engaged, I am not infected, and there is no boyfriend. However, I am getting a “D” in American History, and an “F” in Chemistry and I want you to see those marks in their proper perspective. Your loving daughter, Sharon Sharon may be failing chemistry, but she gets an “A” in psychology.
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Robert B. Cialdini (Influence: The Psychology of Persuasion (Collins Business Essentials))