Perfume Advertisement Quotes

Fireflies out on a warm summer's night, seeing the urgent, flashing, yellow-white phosphorescence below them, go crazy with desire; moths cast to the winds an enchantment potion that draws the opposite sex, wings beating hurriedly, from kilometers away; peacocks display a devastating corona of blue and green and the peahens are all aflutter; competing pollen grains extrude tiny tubes that race each other down the female flower's orifice to the waiting egg below; luminescent squid present rhapsodic light shows, altering the pattern, brightness and color radiated from their heads, tentacles, and eyeballs; a tapeworm diligently lays a hundred thousand fertilized eggs in a single day; a great whale rumbles through the ocean depths uttering plaintive cries that are understood hundreds of thousands of kilometers away, where another lonely behemoth is attentively listening; bacteria sidle up to one another and merge; cicadas chorus in a collective serenade of love; honeybee couples soar on matrimonial flights from which only one partner returns; male fish spray their spunk over a slimy clutch of eggs laid by God-knows-who; dogs, out cruising, sniff each other's nether parts, seeking erotic stimuli; flowers exude sultry perfumes and decorate their petals with garish ultraviolet advertisements for passing insects, birds, and bats; and men and women sing, dance, dress, adorn, paint, posture, self-mutilate, demand, coerce, dissemble, plead, succumb, and risk their lives. To say that love makes the world go around is to go too far. The Earth spins because it did so as it was formed and there has been nothing to stop it since. But the nearly maniacal devotion to sex and love by most of the plants, animals, and microbes with which we are familiar is a pervasive and striking aspect of life on Earth. It cries out for explanation. What is all this in aid of? What is the torrent of passion and obsession about? Why will organisms go without sleep, without food, gladly put themselves in mortal danger for sex? ... For more than half the history of life on Earth organisms seem to have done perfectly well without it. What good is sex?... Through 4 billion years of natural selection, instructions have been honed and fine-tuned...sequences of As, Cs, Gs, and Ts, manuals written out in the alphabet of life in competition with other similar manuals published by other firms. The organisms become the means through which the instructions flow and copy themselves, by which new instructions are tried out, on which selection operates. 'The hen,' said Samuel Butler, 'is the egg's way of making another egg.' It is on this level that we must understand what sex is for. ... The sockeye salmon exhaust themselves swimming up the mighty Columbia River to spawn, heroically hurdling cataracts, in a single-minded effort that works to propagate their DNA sequences into future generation. The moment their work is done, they fall to pieces. Scales flake off, fins drop, and soon--often within hours of spawning--they are dead and becoming distinctly aromatic. They've served their purpose. Nature is unsentimental. Death is built in.

Even though she had an overbite and the shakes, she was six feet tall and beautiful, and not like a statue or a perfume advertisement, but in a realistic way, like how a truck or a pizza is beautiful at the moment you want it most.

The question about those aromatic advertisements that perfume companies are having stitched into magazines these days is this: under the freedoms guaranteed by the First Amendment, is smelling up the place a constitutionally protected form of expression?

Empirical evidence suggests that the relationship between the profitability of larger share and smaller share depends on the industry. Exhibit 7-1 compares the rate of return on equity of the largest firms accounting for at least 30 percent of industry sales (leaders) to the rate of return on equity of the medium-sized firms in the same industry (followers). In this calculation small firms with assets less than $500,000 were excluded. Although some of the industries in the sample are overly broad, it is striking that followers were noticeably more profitable than leaders in 15 of 38 industries. The industries in which the followers’ rates of return were higher appear generally to be those where economies of scale are either not great or absent (clothing, footwear, pottery, meat products, carpets) and/or those that are highly segmented (optical, medical and ophthalmic goods, liquor, periodicals, carpets, and toys and sporting goods). The industries in which leaders’ rates of return are higher seem to be generally those with heavy advertising (soap; perfumes; soft drinks; grain mill products, i.e., cereal; cutlery) and/or research outlays and production economies of scale (radio and television, drugs, photographic equipment). This outcome is as we would expect.

Every one of us, unconsciously, works out a personal philosophy of life, by which we are guided, inspired, and corrected, as time goes on. It is this philosophy by which we measure out our days, and by which we advertise to all about us the man, or woman, that we are... It takes but a brief time to scent the life philosophy of anyone. It is defined in the conversation, in the look of the eye, and in the general mien of the person. It has no hiding place. It's like the perfume of a flower -- unseen, but known almost instantly. It is the possession of the successful, and the happy. And it can be greatly embellished by the absorption of ideas and experiences of the useful of this earth.

What You Should Know to be a Poet" all you can know about animals as persons. the names of trees and flowers and weeds. the names of stars and the movements of planets and the moon. your own six senses, with a watchful elegant mind. at least one kind of traditional magic: divination, astrology, the book of changes, the tarot; dreams. the illusory demons and the illusory shining gods. kiss the ass of the devil and eat sh*t; fuck his horny barbed cock, fuck the hag, and all the celestial angels and maidens perfum’d and golden- & then love the human: wives husbands and friends children’s games, comic books, bubble-gum, the weirdness of television and advertising. work long, dry hours of dull work swallowed and accepted and lived with and finally lovd. exhaustion, hunger, rest. the wild freedom of the dance, extasy silent solitary illumination, entasy real danger. gambles and the edge of death.

[T]hose who wish to seriously combat prostitution must first assist in removing its spiritual basis. They will have to ruthlessly clean up the moral plague of our city 'culture,' and do so without regard for the outcry that will follow... This process of cleansing our culture must be applied in practically all spheres. Theater, art, literature, the cinema, the press, and advertisements, all must remove the stains of our rotting world and be placed in the service of a moral, political, and cultural idea. Public life must be freed from the asphyxiating perfume of our modern eroticism, as well as from all unmanly and prudish hypocrisy... The right to personal freedom falls behind the duty of maintaining the race.

The real crisis of capitalism is that product development lags so far behind the best insights of advertising. Since the 1960s, advertising has worked out just how much we need help with the true challenges of life. It has fathomed how deeply we want to have better careers, stronger relationships, greater confidence. In most adverts, the pain and the hope of our lives have been superbly identified, but the products are almost comically at odds with the problems at hand. Advertisers are hardly to blame. They are, in fact, the victims of an extraordinary problem of modern capitalism. While we have so many complex needs, we have nothing better to offer ourselves, in the face of our troubles, than, perhaps, a slightly more accurate chronometer or a more subtly blended perfume. Business needs to get more ambitious in the creation of new kinds of “products,” in their own way as strange-sounding today as a wristwatch would have been to observers in 1500. We need the drive of commerce to get behind filling the world—and our lives—with goods that really can help us to thrive, flourish, find contentment, and manage our relationships well.

But Dave Wain that lean rangy red head Welchman with his penchant for going off in Willie to fish in the Rogue River up in Oregon where he knows an abandoned mining camp, or for blattin around the desert roads, for suddenly reappearing in town to get drunk, and a marvelous poet himself, has that certain something that young hip teenagers probably wanta imitate–For one thing is one of the world's best talkers, and funny too–As I'll show–It was he and George Baso who hit on the fantastically simple truth that everybody in America was walking around with a dirty behind, but everybody, because the ancient ritual of washing with water after the toilet had not occurred in all the modern antisepticism–Says Dave "People in America have all these racks of drycleaned clothes like you say on their trips, they spatter Eau de Cologne all over themselves, they wear Ban and Aid or whatever it is under their armpits, they get aghast to see a spot on a shirt or a dress, they probably change underwear and socks maybe even twice a day, they go around all puffed up and insolent thinking themselves the cleanest people on earth and they're walkin around with dirty azzoles–Isnt that amazing?give me a little nip on that tit" he says reaching for my drink so I order two more, I've been engrossed, Dave can order all the drinks he wants anytime, "The President of the United States, the big ministers of state, the great bishops and shmishops and big shots everywhere, down to the lowest factory worker with all his fierce pride, movie stars, executives and great engineers and presidents of law firms and advertising firms with silk shirts and neckties and great expensive traveling cases in which they place these various expensive English imported hair brushes and shaving gear and pomades and perfumes are all walkin around with dirty azzoles! All you gotta do is simply wash yourself with soap and water! it hasn't occurred to anybody in America at all! it's one of the funniest things I've ever heard of! dont you think it's marvelous that we're being called filthy unwashed beatniks but we're the only ones walkin around with clean azzoles?"–The whole azzole shot in fact had spread swiftly and everybody I knew and Dave knew from coast to coast had embarked on this great crusade which I must say is a good one–In fact in Big Sur I'd instituted a shelf in Monsanto's outhouse where the soap must be kept and everyone had to bring a can of water there on each trip–Monsanto hadnt heard about it yet, "Do you realize that until we tell poor Lorenzo Monsanto the famous writer that he is walking around with a dirty azzole he will be doing just that?"–"Let's go tell him right now!"–"Why of course if we wait another minute...and besides do you know what it does to people to walk around with a dirty azzole? it leaves a great yawning guilt that they cant understand all day, they go to work all cleaned up in the morning and you can smell all that freshly laundered clothes and Eau de Cologne in the commute train yet there's something gnawing at them, something's wrong, they know something's wrong they dont know just what!"–We rush to tell Monsanto at once in the book store around the corner. (Big Sur, Chap. 11)

and not like a statue or a perfume advertisement, but in a realistic way, like how a truck

Designer Elsa Schiaparelli’s enormously popular perfume, Shocking, launched in 1937, was one of countless products to derive inspiration from surrealism, revealing how rapidly a movement that was rooted in radical Marxist and Freudian principles could degenerate, so far as its founders were concerned, into an eye-catching, mind-blowing gimmick of immense use to advertisers, fashion photographers, and moviemakers. Breton would be horrified by this development; Dalí delighted.

I have the greatest respect for conservation biologists. I care very much about conserving the rain forest and the wildlife in Indonesia, but I also found it disheartening. It often feels like you are fighting a losing battle, especially in areas where people depend so heavily on these natural resources for their own survival. After graduation, I decided to return to the original behavioral questions that motivated me. Although monogamy—both social and genetic—is rare in mammals, social monogamy is the norm in birds. Plus, birds are everywhere. I figured that if I turned my attention to studying our feathered friends, I wouldn’t have to spend months on end trying to secure research permits and travel visas from foreign governments. I wouldn’t even have to risk getting bitten by leeches (a constant problem in the Mentawais*). Birds seemed like the perfect choice for my next act. But I didn’t know anyone who studied birds. My PhD was in an anthropology department, without many links to researchers in biology departments. Serendipitously, while applying for dozens of academic jobs, I stumbled across an advertisement for a position managing Dr. Ellen Ketterson’s laboratory at Indiana University. The ad described Ketterson’s long-term project on dark-eyed juncos. Eureka! Birds! At the time, her lab primarily focused on endocrinology methods like hormone assays (a method to measure how much of a hormone is present in blood or other types of biological samples), because they were interested in how testosterone levels influenced behavior. I had no experience with either birds or hormone assays. But I had spent the last several years developing DNA sequencing and genotyping skills, which the Ketterson lab was just starting to use. I hoped that my expertise with fieldwork and genetic work would be seen as beneficial enough to excuse my lack of experience in ornithology and endocrinology. I submitted my application but heard nothing back. After a while, I did something that was a bit terrifying at the time. Of the dozens of academic positions I had applied to, this felt like the right one, so I tried harder. I wrote to Dr. Ketterson again to clarify why I was so interested in the job and why I would be a good fit, even though on paper I seemed completely wrong for it. I described why I wanted to work with birds instead of primates. I explained that I had years of fieldwork experience in challenging environments and could easily learn ornithological methods. I listed my laboratory expertise and elaborated on how beneficial it could be to her research group, and how easily I could learn to do hormone assays and why they were important for my research too. She wrote me back. I got the job.

Take perfume advertisements. What’s the product? A yellowish liquid that looks a bit like urine. Now that doesn’t equate to compelling ad copy. What is the product’s product? The yellowish liquid smells nice. Yet smelling nice is still not why people buy perfume. Advertisements selling the smell are not very successful. No, it’s the product’s product’s product that you must sell. For perfume? Yes, it’s sex.

When Giverny came out with a Gemina B. perfume advertised as with the slogan 'the fatal flower', I wondered if women should aspire to smell like a mutilated corpse.

Reminders of the sacred were everywhere, strewn about almost carelessly, we might say. Marco Pallis reported that in the traditional Tibet that he knew the entire landscape seemed to be suffused by the message of the Buddha's teachings. "It came to one with the air one breathed. Birds seemed to sing of it; mountain streams hummed its refrain as they bubbled across the stones. A holy perfume seemed to rise from every flower, at once a reminder and a pointer to what still needed doing. There were times when a man might have been forgiven for supposing himself already in the Pure Land.' In times like those, explicit references to the sacred were hardly necessary, but those times are long gone. Today we do not live under a sacred canopy; it is marketing that forms the backdrop of our culture. The message that advertising dins into our conscious and unconscious minds is that fulfillment derives from the things we possess.

Perfume is to smells what eroticism is to sex: an aesthetic, cultural, emotional elaboration of the raw materials provided by nature. The ladies of the court, led by Marie-Antoinette, resorted to the only thing that could keep them one step ahead of the commoners, however wealthy they were: fashion. In fact, this is how fashion as we know it came into existence: the latest trend adopted by a happy few for a season before trickling down to the middle classes. Just a touch of the negligence etudiee that distinguishes chic Parisian women from their fiercely put-together New Yorker or Milanese counterparts. Perfume needs to be supported by image. You're not just doing it to smell good: you're perpetuating a ritual of erotic magic that's been scaring and enticing men in equal measure for millennia. Perfumes are our subconscious. They read us more revealingly than any other choice of adornment, perhaps because their very invisibility deludes us into thinking we can get away with the message they carry. These scents severed fragrance from its function as an extension of a female or male persona - the rugged guy, the innocent waif or the femme fatale - to turn it into a thing that was beautiful, interesting and evocative in and of itself. Perfume's advertising relies on the 3 aspiration S: stars, sex and seduction, with a side helping of dreams or exoticism. Descriptions, impressions, analogies, short stories, snippets or real-life testing, bits of history, parallels with music or literature. Connecting a scent with emotions, impressions, atmospheres, isn't that why we wear it? Isn't it all subjective? Just because you don't want it in your life doesn't make it bad. And it's not entirely impossible to consider perfumes beyond their "like/don't like" status. What intent does t set out to fulfill? How does it achieve its effects? How does it fit in with the history of the brand or its identity? How does it compare to the current season's offerings? Does it bring something new? The story told by the perfumer blends with the ones we tell ourselves about it; with our feelings, our moods, our references, our understanding of it. Once it is released from the bottle, it becomes a new entity. We make it ours: we are the performers of our perfume. Both lust and luxury are coupled in the same Latin word: luxuria is one of the 7 deadly sins. The age-old fear of female sexuality. The lure of beauty, set off by costly and deceitful adornments, could lead men to material and moral ruin but, more frighteningly, suck them into a vortex of erotic voracity. A man's desire waxes and wanes. But how can a woman, whose pleasure is never certain and whose receptive capacity is potentially infinite, ever be controlled?

Is the Enjoli Woman in Therapy? As a teenager, I was fascinated by a commercial that advertised a particular brand of perfume. It seemed that if a woman wore this product, handling the challenges of womanhood would be as fragrant as the product itself. I’ll never forget the jingle that accompanied the beautiful, svelte blonde as she whirled across the television screen: “I can bring home the bacon, fry it up in a pan, and never, never, never let you forget you’re a man.”[1] Ooh, baby, what a woman. That song played in my head for years. That’s me, my inner self would chant. I can do it all, have it all, and be it all. Aren’t Christian women encouraged to be perfect at everything in the name of Jesus? To witness to others as holy, unblemished, fragrant saints? I couldn’t wait for the chance to prove that I, too, was an Enjoli woman. Reality check. Where is that perfect chick when I need her the most? I’m in the throws of wife and motherhood. I need to ask her so many questions. Is it okay to give my children leftover lasagna for breakfast? Can I ask Thomas to turn his underwear inside out and wear it one more time? Can Sunday be considered a real day of rest, like staying in bed all day? Remember the jingle? “I can bring home the

Their special scent is a part of many of our perfumes. Photos or paintings of roses grace calendars, cards and advertisements. Poets and songwriters frequently use the romantic symbolism