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Despite the challenges, Coca-Cola succeeded in the end. China has become Coca-Cola's third largest market in the world, after the United States and Mexico. It has invested over $5 billion in China. More important, Coca-Cola has blazed a trail for other foreign companies—Pepsi, KFC, McDonald's, Coors, Budweiser, IBM, Apple, Dell, Procter & Gamble, Walmart, Sheraton,
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Yong Zhao (Who's Afraid of the Big Bad Dragon?: Why China Has the Best (and Worst) Education System in the World)