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Social Media During the Trump presidency, the internet has itself become a purveyor of claimed reality. Any group—indeed, any individual person—can make use of the internet to disseminate the most bizarre version of ultimate reality, and can do so anonymously. I have mentioned QAnon as a largely social media–created apocalyptic conspiracy theory. Another internet product is the “Cult of Kek,” the alt-right’s semi-ironic religion, which claims the reappearance of Kek, the mythological Egyptian God of Chaos and Darkness, sometimes taking the form of Pepe the Frog. In this narrative, Donald Trump has become the embodiment of this Kek/Pepe chaos, the prophet of the world-destruction sought by the alt-right.
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Robert Jay Lifton (Losing Reality: On Cults, Cultism, and the Mindset of Political and Religious Zealotry)