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Goals. What does the persuader want to get out of the argument? Is she trying to change the audience’s mood or mind, or does she want it to do something? Is she fixing blame, bringing a tribe together with values speech, or talking about a decision? Ethos, pathos, logos. Which appeal does she emphasize—character, emotion, or logic? Kairos. Is her timing right? Is she using the right medium?
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Jay Heinrichs (Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion)
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The concept of Kairos is, perhaps, much more fundamental than even ethos, pathos, and logos. It simply means biding your time. It means waiting to attempt persuading people until a time comes when persuasion is most likely to work. In business, for example,
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Peter Andrei (How to Master Public Speaking: Gain public speaking confidence, defeat public speaking anxiety, and learn 297 tips to public speaking. Master the art of public speaking, communication, and rhetoric.)