Palo Alto Quotes

Everyone pretends to be normal and be your best friend, but underneath, everyone is living some other life you don't know about, and if only we had a camera on us at all times, we could go and watch each other's tapes and find out what each of us was really like.

This was the way the night had cashed in. Choices had been made and things happened, and here we were. It was sad, and funny. My life was made of this. Stuff like this.

Funny how new facts pop up and make you doubt that there's any goodness in life. Everyone pretends to be normal and be your friend, but underneath, everyone is living some other life you don't know about...

He was so. So dirty, and just moving in front of me, and cute. I was in love with him, especially because he was talking to me.

I drank from the bottle again and it was a scary plunge because I always wanted to take too much. It hurt, but it was also impressive, like being in the hands of a bigger force. And because of that, a relief.

The wind came in languid gusts like whispered reminders.

There was a moon and it was on the water. A miniature moon rocking on the little waves. I always see nice images like that but I don’t know what to do with them. I guess you share them with someone. Or you write them down in a poem. I had so many of those little images, but I never shared them or wrote any of them down.

Barry had done it with her, the girl I loved, and it had meant nothing to him; Tanya would die and no one would care; and there were billions of bodies alive on earth and they would all be buried and ground into dirt; and Picasso was a master at age sixteen and I was a perfect shit.

I guess in some people's lives, no one tells you what to be, and so you be nothing.

...it can be so boring being you sometimes, and if you were the most special thing like that, it could be really great, but maybe some people say the same thing about you, and you want to tell those people: 'No, you're stupid, it's no fun being me.

Years later, on a Steve Jobs discussion board on the website Gawker, the following tale appeared from someone who had worked at the Whole Foods store in Palo Alto a few blocks from Jobs' home: 'I was shagging carts one afternoon when I saw this silver Mercedes parked in a handicapped spot. Steve Jobs was inside screaming at his car phone. This was right before the first iMac was unveiled and I'm pretty sure I could make out, 'Not. Fucking. Blue. Enough!!!

He went to the Palo Alto public library to read about rocket engineering and started calling experts, asking to borrow their old engine manuals. At a gathering of PayPal alumni in Las Vegas, he sat in a cabana by the pool reading a tattered manual for a Russian rocket engine. When one of the alums, Mark Woolway, asked him what he planned to do next, Musk answered, “I’m going to colonize Mars. My mission in life is to make mankind a multiplanetary civilization.” Woolway’s reaction was unsurprising. “Dude, you’re bananas.

John Seely Brown, the former director of Xerox’s Palo Alto Research Center, once said, “The essence of being human involves asking questions, not answering them.

In Oakland, he saw two slum children sword fighting on a slag heap. In Palo Alto, a puffy fop in bursting jodhpurs shouted from the door of a luxurious stable, "My horse is soiled!" While one chilly evening in Union Square he listened to a wild-eyed young woman declaim that she had seen delicate grandmothers raped by Kiwanis zombies, that she had seen Rotarian blackguards bludgeoning Easter bunnies in a coal cellar, that she had seen Irving Berlin buying an Orange Julius in Queens.

Neel cuts in: "Where'd you grow up?" "Palo Alto," she says. From there to Stanford to Google: for a girl obsessed with the outer limits of human potential, Kat has stayed pretty close to home. Neel nods knowingly. "The suburban mind cannot comprehend the emergent complexity of a New York sidewalk." "I don't know about that," Kat says, narrowing her eyes. "I'm pretty good with complexity." "See, I know what you're thinking," Neel says, shaking his head. "You're thinking it's just an agent-based simulation, and everybody out here follows a pretty simple set of rules"-- Kat is nodding--"and if you can figure out those rules, you can model it. You can simulate the street, then the neighborhood, then the whole city. Right?" "Exactly. I mean, sure, I don't know what the rules are yet, but I could experiment and figure them out, and then it would be trivial--" "Wrong," Neel says, honking like a game-show buzzer. "You can't do it. Even if you know the rules-- and by the way, there are no rules--but even if there were, you can't model it. You know why?" My best friend and my girlfriend are sparring over simulations. I can only sit back and listen. Kat frowns. "Why?" "You don't have enough memory." "Oh, come on--" "Nope. You could never hold it all in memory. No computer's big enough. Not even your what's-it-called--" "The Big Box." "That's the one. It's not big enough. This box--" Neel stretches out his hands, encompasses the sidewalk, the park, the streets beyond--"is bigger." The snaking crowd surges forward.

AI Day,” which he scheduled for Tesla’s Palo Alto headquarters on August 19, 2021.

Silicon Valley has never been interested in slow and steady growth—an early winning appearance is key to the Palo Alto System.

Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his

moved from Palo Alto, California, to Whidbey Island,

Eve in Foothills Park, Palo Alto: “She’s a pistol and has the strongest

(Of the five Cobb children, Shirley, who ran a bookstore for many years in Palo Alto, was the most similar to her father, which may explain her particularly harsh assessments of him.)

After three years of misadventures and hard-won discoveries in the darkest corners of the earth, he finally learned the one lesson that his parents had tried to teach him, back in Palo Alto. Being poor sucked.

Funny how new facts pop up and make you doubt that there’s any goodness in life. Everyone pretends to be normal and be your friend, but underneath, everyone is living some other life you don’t know about, and if only we had a camera on us at all times, we could go and watch each other’s tapes and find out what each of us was really like. But then you’d have to watch girls go poo and boys trying to go down on themselves.

Garcia had traded his Sears electric guitar for an acoustic model shortly after arriving in Palo Alto, and late that spring Barbara bought him a better guitar, and shortly after that, a lovely sounding Stella twelve-string.

that he asked to have input in designing a new version. I was both amused and willing, so I readily assented. I ended up having more than forty interviews and conversations with him. Some were formal ones in his Palo Alto living room,

She soon found Palo Alto to be too provincial, and tried at every opportunity to lure Rachel into skipping class and driving up to San Francisco with her (the Neiman Marcus there was so much better than the one at Stanford Shopping Center).

The “spendthrift” Hoover was in California at his Palo Alto home putting his own affairs in order, while the great Economizer who had denounced Hoover’s deficits had now produced in 100 days a deficit larger than Hoover had produced in two years.

John Weakland, uno de los maestros de la Escuela de Palo Alto, afirma que el error que cometen con más frecuencia los seres humanos, y la raíz además de muchos problemas, es infravalorar o, por el contrario, sobrevalorar a los interlocutores y a sí mismos.

Our plutocracy, whether the hedge fund managers in Greenwich, Connecticut, or the Internet moguls in Palo Alto, now lives like the British did in colonial India: ruling the place but not of it. If one can afford private security, public safety is of no concern; to the person fortunate enough to own a Gulfstream jet, crumbling bridges cause less apprehension, and viable public transportation doesn’t even compute. With private doctors on call and a chartered plane to get to the Mayo Clinic, why worry about Medicare?

One of the first people I interviewed was Alvy Ray Smith, a charismatic Texan with a Ph.D. in computer science and a sparkling resume that included teaching stints at New York University and UC Berkeley and a gig at Xerox PARC, the distinguished R&D lab in Palo Alto. I had conflicting feelings when I met Alvy because, frankly, he seemed more qualified to lead the lab than I was. I can still remember the uneasiness in my gut, that instinctual twinge spurred by a potential threat: This, I thought, could be the guy who takes my job one day. I hired him anyway.

From a book talk in Palo Alto for "The Perfectionists"; He pulled out his new iphone and told us that its Apple-designed chipset has 8 billion[!] transistors, and that someone at Intel told him that there are now more transistors in electronics than all the leaves on all the world's trees. Something like 15 quintillion of them!

When it's winter in one place it is summer in another. When I return to Palo Alto, to the pallid walls of courtrooms and legal documents and media headlines, hearing the echoes of heels on tiles, I would also hear the tink tink tink. I would remember that this world also exists, and that I can exist in it. This world is just as real as that one.

You want to cry and smile, but instead you just stare and you can’t do anything.

project aside for a while. Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his sister, the writer Mona Simpson. His wife and their three children had taken a quick trip to go skiing, but he was not healthy enough to join them. He was in a reflective mood, and we talked for more than an hour. He

Most Web activities do not generate jobs and revenue at the rate of past technological breakthroughs. When Ford and General Motors were growing in the early part of the twentieth century, they created millions of jobs and helped build Detroit into a top-tier U.S. city. Today, Facebook creates a lot of voyeuristic pleasure, but the company doesn’t employ many people and hasn’t done much for Palo Alto; a lot of the “work” is performed more or less automatically by the software and the servers. You could say that the real work is done by its users, in their spare time and as a form of leisure. Web 2.0 is not filling government coffers or supporting many families, even though it’s been great for users, programmers, and some information technology specialists. Everyone on the Web has heard of Twitter, but as of Fall 2010, only about three hundred people work there.

You might be a big deal in Palo Alto, but you're nothing in politics. Because politics involves actual work, not going to Burning Man and billing it as a business expense. We work twenty-four seven, three sixty-five, in cubicles, for government pay, because we've figured out the difference between what's trendy and what matters. You're a bunch of kids burning billionaire's money, making useless toys, thinking it means something. I do more in a day than they'll fit into your entire obituary.

The Xerox Corporation’s Palo Alto Research Center, known as Xerox PARC, had been established in 1970 to create a spawning ground for digital ideas. It was safely located, for better and for worse, three thousand miles from the commercial pressures of Xerox corporate headquarters in Connecticut. Among its visionaries was the scientist Alan Kay, who had two great maxims that Jobs embraced: “The best way to predict the future is to invent it”and “People who are serious about software should make their own hardware.

Rand flew out to Palo Alto and spent time walking with Jobs and listening to his vision. The computer would be a cube, Jobs pronounced. He loved that shape. It was perfect and simple. So Rand decided that the logo should be a cube as well, one that was tilted at a 28° angle. When Jobs asked for a number of options to consider, Rand declared that he did not create different options for clients. “I will solve your problem, and you will pay me,” he told Jobs. “You can use what I produce, or not, but I will not do options, and either way you will pay me.

On October 29 the connection was ready to be made. The event was appropriately casual. It had none of the drama of the “one small step for man, one giant leap for mankind” that had occurred on the moon a few weeks earlier, with a half billion people watching on television. Instead it was an undergraduate named Charley Kline, under the eye of Crocker and Cerf, who put on a telephone headset to coordinate with a researcher at SRI while typing in a login sequence that he hoped would allow his terminal at UCLA to connect through the network to the computer 354 miles away in Palo Alto.

The kids in the Explorers Club were encouraged to do projects, and Jobs decided to build a frequency counter, which measures the number of pulses per second in an electronic signal. He needed some parts that HP made, so he picked up the phone and called the CEO. “Back then, people didn’t have unlisted numbers. So I looked up Bill Hewlett in Palo Alto and called him at home. And he answered and chatted with me for twenty minutes. He got me the parts, but he also got me a job in the plant where they made frequency counters.” Jobs worked there the summer after his freshman year at Homestead High.

You have to ask what the end game is here — when 25 percent of Palo Alto homes are sold to overseas buyers as investments while the mainland Chinese property market tanks, when Palo Alto schools are known for their suicide rates as much as their academics, when the city that gave birth to the technology industry now can’t even house startups because of its sky-high commercial rents, when Latino and black communities are being wiped from the Western side of the San Francisco Bay Area and Oakland out into the exurbs of the East only to be called back by smartphone to deliver laundry or drive people around.

have any skeletons in my closet that can’t be allowed out.” He didn’t seek any control over what I wrote, or even ask to read it in advance. His only involvement came when my publisher was choosing the cover art. When he saw an early version of a proposed cover treatment, he disliked it so much that he asked to have input in designing a new version. I was both amused and willing, so I readily assented. I ended up having more than forty interviews and conversations with him. Some were formal ones in his Palo Alto living room, others were done during long walks and drives or by telephone. During my two years of visits, he became increasingly intimate and

The kids in the Explorers Club were encouraged to do projects, and Jobs decided to build a frequency counter, which measures the number of pulses per second in an electronic signal. He needed some parts that HP made, so he picked up the phone and called the CEO. “Back then, people didn’t have unlisted numbers. So I looked up Bill Hewlett in Palo Alto and called him at home. And he answered and chatted with me for twenty minutes. He got me the parts, but he also got me a job in the plant where they made frequency counters.” Jobs worked there the summer after his freshman year at Homestead High. “My dad would drive me in the morning and pick me up in the evening.

The relationship lurched up and down for five years. Redse hated living in his sparsely furnished Woodside house. Jobs had hired a hip young couple, who had once worked at Chez Panisse, as housekeepers and vegetarian cooks, and they made her feel like an interloper. She would occasionally move out to an apartment of her own in Palo Alto, especially after one of her torrential arguments with Jobs. “Neglect is a form of abuse,” she once scrawled on the wall of the hallway to their bedroom. She was entranced by him, but she was also baffled by how uncaring he could be. She would later recall how incredibly painful it was to be in love with someone so self-centered. Caring deeply about someone who seemed incapable of caring was a particular kind of hell that she wouldn’t wish on anyone, she said.

Instead it was an undergraduate named Charley Kline, under the eye of Crocker and Cerf, who put on a telephone headset to coordinate with a researcher at SRI while typing in a login sequence that he hoped would allow his terminal at UCLA to connect through the network to the computer 354 miles away in Palo Alto. He typed in “L.” The guy at SRI told him that it had been received. Then he typed in “O.” That, too, was confirmed. When he typed in “G,” the system hit a memory snag because of an auto-complete feature and crashed. Nevertheless, the first message had been sent across the ARPANET, and if it wasn’t as eloquent as “The Eagle has landed” or “What has God wrought,” it was suitable in its understated way: “Lo.” As in “Lo and behold.” In his logbook, Kline recorded, in a memorably minimalist notation, “22:30. Talked to SRI Host to Host. CSK.”101

Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his sister, the writer Mona Simpson. His wife and their three children had taken a quick trip to go skiing, but he was not healthy enough to join them. He was in a reflective mood, and we talked for more than an hour. He began by recalling that he had wanted to build a frequency counter when he was twelve, and he was able to look up Bill Hewlett, the founder of HP, in the phone book and call him to get parts. Jobs said that the past twelve years of his life, since his return to Apple, had been his most productive in terms of creating new products. But his more important goal, he said, was to do what Hewlett and his friend David Packard had done, which was create a company that was so imbued with innovative creativity that it would outlive them.

Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his sister, the writer Mona Simpson. His wife and their three children had taken a quick trip to go skiing, but he was not healthy enough to join them. He was in a reflective mood, and we talked for more than an hour. He began by recalling that he had wanted to build a frequency counter when he was twelve, and he was able to look up Bill Hewlett, the founder of HP, in the phone book and call him to get parts. Jobs said that the past twelve years of his life, since his return to Apple, had been his most productive in terms of creating new products. But his more important goal, he said, was to do what Hewlett and his friend David Packard had done, which was create a company that was so imbued with innovative creativity that it would outlive them. “I

The Xerox Corporation’s Palo Alto Research Center, known as Xerox PARC, had been established in 1970 to create a spawning ground for digital ideas. It was safely located, for better and for worse, three thousand miles from the commercial pressures of Xerox corporate headquarters in Connecticut. Among its visionaries was the scientist Alan Kay, who had two great maxims that Jobs embraced: “The best way to predict the future is to invent it” and “People who are serious about software should make their own hardware.” Kay pushed the vision of a small personal computer, dubbed the “Dynabook,” that would be easy enough for children to use. So Xerox PARC’s engineers began to develop user-friendly graphics that could replace all of the command lines and DOS prompts that made computer screens intimidating. The metaphor they came up with was that of a desktop. The screen could have many documents and folders on it, and you could use a mouse to point and click on the one you wanted to use.

How can you know what you want or feel or think—who you are—if you don't know which way history's marionette strings are tugging? [...] People aren't puppets, and to pull a person is to create the conditions for rebellion. Maybe we're more like butterflies, pinned live and wriggling onto history's collage. If, as I have been convinced, the point of life and the meaning of freedom is to make something with what the world makes of you, then it's necessary to locate those places where history reaches through your self and sticks you to the board.

After they hung up, Hunter took aside Renaat Van den Hooff, who was in charge of the pilot on the Walgreens side, and told him something just wasn’t right. The red flags were piling up. First, Elizabeth had denied him access to their lab. Then she’d rejected his proposal to embed someone with them in Palo Alto. And now she was refusing to do a simple comparison study. To top it all off, Theranos had drawn the blood of the president of Walgreens’s pharmacy business, one of the company’s most senior executives, and failed to give him a test result! Van den Hooff listened with a pained look on his face. “We can’t not pursue this,” he said. “We can’t risk a scenario where CVS has a deal with them in six months and it ends up being real.” Walgreens’s rivalry with CVS, which was based in Rhode Island and one-third bigger in terms of revenues, colored virtually everything the drugstore chain did. It was a myopic view of the world that was hard to understand for an outsider like Hunter who wasn’t a Walgreens company man. Theranos had cleverly played on this insecurity. As a result, Walgreens suffered from a severe case of FoMO—the fear of missing out.

As the Model S fever gripped Silicon Valley, I visited Ford’s small research and development lab in Palo Alto. The head of the lab at the time was a ponytailed, sandal-wearing engineer named T. J. Giuli, who felt very jealous of Tesla. Inside of every Ford were dozens of computing systems made by different companies that all had to speak to each other and work as one. It was a mess of complexity that had evolved over time, and simplifying the situation would prove near impossible at this point, especially for a company like Ford, which needed to pump out hundreds of thousands of cars per year and could not afford to stop and reboot. Tesla, by contrast, got to start from scratch and make its own software the focus of the Model S. Giuli would have loved the same opportunity. “Software is in many ways the heart of the new vehicle experience,” he said. “From the powertrain to the warning chimes in the car, you’re using software to create an expressive and pleasing environment. The level of integration that the software has into the rest of the Model S is really impressive. Tesla is a benchmark for what we do here.” Not long after this chat, Giuli left Ford to become an engineer at a stealth start-up. There

One of those was Gary Bradski, an expert in machine vision at Intel Labs in Santa Clara. The company was the world’s largest chipmaker and had developed a manufacturing strategy called “copy exact,” a way of developing next-generation manufacturing techniques to make ever-smaller chips. Intel would develop a new technology at a prototype facility and then export that process to wherever it planned to produce the denser chips in volume. It was a system that required discipline, and Bradski was a bit of a “Wild Duck”—a term that IBM originally used to describe employees who refused to fly in formation—compared to typical engineers in Intel’s regimented semiconductor manufacturing culture. A refugee from the high-flying finance world of “quants” on the East Coast, Bradski arrived at Intel in 1996 and was forced to spend a year doing boring grunt work, like developing an image-processing software library for factory automation applications. After paying his dues, he was moved to the chipmaker’s research laboratory and started researching interesting projects. Bradski had grown up in Palo Alto before leaving to study physics and artificial intelligence at Berkeley and Boston University. He returned because he had been bitten by the Silicon Valley entrepreneurial bug.

Bob Dylan The only time Jobs can ever recall being tongue-tied was in the presence of Bob Dylan. He was playing near Palo Alto in October 2004, and Jobs was recovering from his first cancer surgery. Dylan was not a gregarious man, not a Bono or a Bowie. He was never Jobs’s friend, nor did he care to be. He did, however, invite Jobs to visit him at his hotel before the concert. Jobs recalled: We sat on the patio outside his room and talked for two hours. I was really nervous, because he was one of my heroes. And I was also afraid that he wouldn’t be really smart anymore, that he’d be a caricature of himself, like happens to a lot of people. But I was delighted. He was as sharp as a tack. He was everything I’d hoped. He was really open and honest. He was just telling me about his life and about writing his songs. He said, “They just came through me, it wasn’t like I was having to compose them. That doesn’t happen anymore, I just can’t write them that way anymore.” Then he paused and said to me with his raspy voice and little smile, “But I still can sing them.” The next time Dylan played nearby, he invited Jobs to drop by his tricked-up tour bus just before the concert. When Dylan asked what his favorite song was, Jobs said “One Too Many Mornings.” So Dylan sang it that night. After the concert, as Jobs was walking out the back, the tour bus came by and screeched to a stop. The door flipped open. “So, did you hear my song

right to use Apple Corps for their record and business holdings. Alas, this did not resolve the issue of getting the Beatles onto iTunes. For that to happen, the Beatles and EMI Music, which held the rights to most of their songs, had to negotiate their own differences over how to handle the digital rights. “The Beatles all want to be on iTunes,” Jobs later recalled, “but they and EMI are like an old married couple. They hate each other but can’t get divorced. The fact that my favorite band was the last holdout from iTunes was something I very much hoped I would live to resolve.” As it turned out, he would. Bono Bono, the lead singer of U2, deeply appreciated Apple’s marketing muscle. He was confident that his Dublin-based band was still the best in the world, but in 2004 it was trying, after almost thirty years together, to reinvigorate its image. It had produced an exciting new album with a song that the band’s lead guitarist, The Edge, declared to be “the mother of all rock tunes.” Bono knew he needed to find a way to get it some traction, so he placed a call to Jobs. “I wanted something specific from Apple,” Bono recalled. “We had a song called ‘Vertigo’ that featured an aggressive guitar riff that I knew would be contagious, but only if people were exposed to it many, many times.” He was worried that the era of promoting a song through airplay on the radio was over. So Bono visited Jobs at home in Palo Alto, walked around the garden, and made an unusual pitch. Over the years U2 had spurned

When we reflect on our daily lives, we might look back at a day that was very stressful and think, “Well, that wasn’t my favorite day this week.” When you’re in the middle of one of those days, you might long for a day with less stress in it. But if you put a wider lens on your life and subtract every day that you have experienced as stressful, you won’t find yourself with an ideal life. Instead, you’ll find yourself also subtracting the experiences that have helped you grow, the challenges you are most proud of, and the relationships that define you. You may have spared yourself some discomfort, but you will also have robbed yourself of some meaning. And yet, it’s not at all uncommon to wish for a life without stress. While this is a natural desire, pursuing it comes at a heavy cost. In fact, many of the negative outcomes we associate with stress may actually be the consequence of trying to avoid it. Psychologists have found that trying to avoid stress leads to a significantly reduced sense of well-being, life satisfaction, and happiness. Avoiding stress can also be isolating. In a study of students at Doshisha University in Japan, the goal to avoid stress predicted a drop, over time, in their sense of connection and belonging. Having such a goal can even exhaust you. For example, researchers at the University of Zurich asked students about their goals, then tracked them for one month. Across two typically stressful periods—end-of-semester exams and the winter holidays—those with the strongest desire to avoid stress were the most likely to report declines in concentration, physical energy, and self-control. One particularly impressive study conducted through the U.S. Department of Veterans Affairs, in Palo Alto, California, followed more than one thousand adults for ten years. At the beginning of the study, researchers asked the participants about how they dealt with stress. Those who reported trying to avoid stress were more likely to become depressed over the following decade. They also experienced increasing conflict at work and at home, and more negative outcomes, such as being fired or getting divorced. Importantly, avoiding stress predicted the increase in depression, conflict, and negative events above and beyond any symptoms or difficulties reported at the beginning of the study. Wherever a participant started in life, the tendency to avoid stress made things worse over the next decade. Psychologists call this vicious cycle stress generation. It’s the ironic consequence of trying to avoid stress: You end up creating more sources of stress while depleting the resources that should be supporting you. As the stress piles up, you become increasingly overwhelmed and isolated, and therefore even more likely to rely on avoidant coping strategies, like trying to steer clear of stressful situations or to escape your feelings with self-destructive distractions. The more firmly committed you are to avoiding stress, the more likely you are to find yourself in this downward spiral. As psychologists Richard Ryan, Veronika Huta, and Edward Deci write in The Exploration of Happiness, “The more directly one aims to maximize pleasure and avoid pain, the more likely one is to produce instead a life bereft of depth, meaning, and community.

John Doerr, the legendary venture capitalist who backed Netscape, Google, and Amazon, doesn’t remember the exact day anymore; all he remembers is that it was shortly before Steve Jobs took the stage at the Moscone Center in San Francisco on January 9, 2007, to announce that Apple had reinvented the mobile phone. Doerr will never forget, though, the moment he first laid eyes on that phone. He and Jobs, his friend and neighbor, were watching a soccer match that Jobs’s daughter was playing in at a school near their homes in Palo Alto. As play dragged on, Jobs told Doerr that he wanted to show him something. “Steve reached into the top pocket of his jeans and pulled out the first iPhone,” Doerr recalled for me, “and he said, ‘John, this device nearly broke the company. It is the hardest thing we’ve ever done.’ So I asked for the specs. Steve said that it had five radios in different bands, it had so much processing power, so much RAM [random access memory], and so many gigabits of flash memory. I had never heard of so much flash memory in such a small device. He also said it had no buttons—it would use software to do everything—and that in one device ‘we will have the world’s best media player, world’s best telephone, and world’s best way to get to the Web—all three in one.’” Doerr immediately volunteered to start a fund that would support creation of applications for this device by third-party developers, but Jobs wasn’t interested at the time. He didn’t want outsiders messing with his elegant phone. Apple would do the apps. A year later, though, he changed his mind; that fund was launched, and the mobile phone app industry exploded. The moment that Steve Jobs introduced the iPhone turns out to have been a pivotal junction in the history of technology—and the world.

know that taking a long walk was his preferred way to have a serious conversation. It turned out that he wanted me to write a biography of him. I had recently published one on Benjamin Franklin and was writing one about Albert Einstein, and my initial reaction was to wonder, half jokingly, whether he saw himself as the natural successor in that sequence. Because I assumed that he was still in the middle of an oscillating career that had many more ups and downs left, I demurred. Not now, I said. Maybe in a decade or two, when you retire. I had known him since 1984, when he came to Manhattan to have lunch with Time’s editors and extol his new Macintosh. He was petulant even then, attacking a Time correspondent for having wounded him with a story that was too revealing. But talking to him afterward, I found myself rather captivated, as so many others have been over the years, by his engaging intensity. We stayed in touch, even after he was ousted from Apple. When he had something to pitch, such as a NeXT computer or Pixar movie, the beam of his charm would suddenly refocus on me, and he would take me to a sushi restaurant in Lower Manhattan to tell me that whatever he was touting was the best thing he had ever produced. I liked him. When he was restored to the throne at Apple, we put him on the cover of Time, and soon thereafter he began offering me his ideas for a series we were doing on the most influential people of the century. He had launched his “Think Different” campaign, featuring iconic photos of some of the same people we were considering, and he found the endeavor of assessing historic influence fascinating. After I had deflected his suggestion that I write a biography of him, I heard from him every now and then. At one point I emailed to ask if it was true, as my daughter had told me, that the Apple logo was an homage to Alan Turing, the British computer pioneer who broke the German wartime codes and then committed suicide by biting into a cyanide-laced apple. He replied that he wished he had thought of that, but hadn’t. That started an exchange about the early history of Apple, and I found myself gathering string on the subject, just in case I ever decided to do such a book. When my Einstein biography came out, he came to a book event in Palo Alto and

her that when he had first raised the idea, I hadn’t known he was sick. Almost nobody knew, she said. He had called me right before he was going to be operated on for cancer, and he was still keeping it a secret, she explained. I decided then to write this book. Jobs surprised me by readily acknowledging that he would have no control over it or even the right to see it in advance. “It’s your book,” he said. “I won’t even read it.” But later that fall he seemed to have second thoughts about cooperating and, though I didn’t know it, was hit by another round of cancer complications. He stopped returning my calls, and I put the project aside for a while. Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his sister, the writer Mona Simpson. His wife and their three children had taken a quick trip to go skiing, but he was not healthy enough to join them. He was in a reflective mood, and we talked for more than an hour. He began by recalling that he had wanted to build a frequency counter when he was twelve, and he was able to look up Bill Hewlett, the founder of HP, in the phone book and call him to get parts. Jobs said that the past twelve years of his life, since his return to Apple, had been his most productive in terms of creating new products. But his more important goal, he said, was to do what Hewlett and his friend David Packard had done, which was create a company that was so imbued with innovative creativity that it would outlive them. “I always thought of myself as a humanities person as a kid, but I liked electronics,” he said. “Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s what I wanted to do.” It was as if he were suggesting themes for his biography (and in this instance, at least, the theme turned out to be valid). The creativity that can occur when a feel for both the humanities and the sciences combine in one strong personality was the topic that most interested me in my biographies of Franklin and Einstein, and I believe that it will be a key to creating innovative economies in the twenty-first century. I asked Jobs why he wanted me to be the one to write his biography. “I think you’re good at getting people to talk,” he replied. That was an unexpected answer. I knew that I would have to interview scores of people he had fired, abused, abandoned, or otherwise infuriated, and I feared he would not be comfortable with my getting them to talk. And indeed he did turn out to be skittish when word trickled back to him of people that I was interviewing. But after a couple of months,

Para todos nosotros ha sido el Bosquecillo la encarnación suprema de esta posición, un símbolo como lo era, en épocas pretéritas, una bandera desgarrada por las balas. Y de igual modo que una bandera era entonces algo más que un ennegrecido pedazo de seda clavado a un palo, también ese pedazo de tierra arrasado y machacado por los proyectiles ha llegado a ser para nosotros algo más que un lugar carente de nombre, al que por ello fue preciso añadir un número con el fin de poder distinguirlo de los demás lugares. Los más de nosotros somos personas sencillas, gente que no sabría dar más que una respuesta confusa si alguien le preguntara por el origen de esta guerra o por sus grandes objetivos y sus grandes causas. Y si alguien les dijera a estos hombres que carece de toda importancia la pérdida o la ganancia de una parcela de terreno tan mezquina como ésa, sin duda no sería mucho lo que podrían replicar. A pesar de todo, sentirían que ese terreno representa algo más que una mezcla de greda y arena plantada de astillados troncos de árboles, cuya situación es determinable en un mapa y cuya superficie puede ser medida — de igual manera que la Cruz de Hierro que muchos llevan en su pecho significa para ellos algo más que un trozo de hierro con un borde plateado. El Bosquecillo 125 despertaría en estos hombres el recuerdo de marchas difíciles, de pesadas semanas de trabajo, de guardias nocturnas durante las cuales ese pedazo de tierra se destacaba en la oscuridad como un llameante alto horno, y de días en que sus ojos lo veían aplastado bajo el peso de nubes de proyectiles. El nombre del Bosquecillo 125 no se les aparecería como un nombre cualquiera, sino como un nombre que se graba al rojo vivo en la memoria y que evoca tal cantidad de acciones y sentimientos que, al mencionarlo, todos los detalles se vuelven insignificantes, como cuando contemplamos uno de esos sepulcros megalíticos que se han conservado de tiempos remotos. Esos hombres sentirían también que ese Bosquecillo no puede ser un lugar como otro cualquiera, porque cada uno de los pasos que en él dieron hubo de ser comprado con la vida, y porque el gran destino de los pueblos fue allí vivido y sufrido en el destino del individuo. Lo que el mensajero de los pocos supervivientes de la guarnición del Bosquecillo acaba de decir suena como una sentencia dictada por un Poder superior, pero como una sentencia de la que uno no tiene por qué avergonzarse, a pesar de lo dura que es.

At the time, the Federal Housing Administration and Veterans Administration not only refused to insure mortgages for African Americans in designated white neighborhoods like Ladera; they also would not insure mortgages for whites in a neighborhood where African Americans were present. So once East Palo Alto was integrated, whites wanting to move into the area could no longer obtain government-insured mortgages. State-regulated insurance companies, like the Equitable Life Insurance Company and the Prudential Life Insurance Company, also declared that their policy was not to issue mortgages to whites in integrated neighborhoods. State insurance regulators had no objection to this stance. The Bank of America and other leading California banks had similar policies, also with the consent of federal banking regulators.

Over the next few years, the number of African Americans seeking jobs and homes in and near Palo Alto grew, but no developer who depended on federal government loan insurance would sell to them, and no California state-licensed real estate agent would show them houses. But then, in 1954, one resident of a whites-only area in East Palo Alto, across a highway from the Stanford campus, sold his house to a black family. Almost immediately Floyd Lowe, president of the California Real Estate Association, set up an office in East Palo Alto to panic white families into listing their homes for sale, a practice known as blockbusting. He and other agents warned that a 'Negro invasion' was imminent and that it would result in collapsing property values. Soon, growing numbers of white owners succumbed to the scaremongering and sold at discounted prices to the agents and their speculators. The agents, including Lowe himself, then designed display ads with banner headlines-"Colored Buyers!"-which they ran in San Francisco newspapers. African Americans desperate for housing, purchased the homes at inflated prices. Within a three-month period, one agent alone sold sixty previously white-owned properties to African Americans. The California real estate commissioner refused to take any action, asserting that while regulations prohibited licensed agents from engaging in 'unethical practices,' the exploitation of racial fear was not within the real estate commission's jurisdiction. Although the local real estate board would ordinarily 'blackball' any agent who sold to a nonwhite buyer in the city's white neighborhoods (thereby denying the agent access to the multiple listing service upon which his or her business depended), once wholesale blockbusting began, the board was unconcerned, even supportive.

Over the next few years, the number of African Americans seeking jobs and homes in and near Palo Alto grew, but no developer who depended on federal government loan insurance would sell to them, and no California state-licensed real estate agent would show them houses. But then, in 1954, one resident of a whites-only area in East Palo Alto, across a highway from the Stanford campus, sold his house to a black family. Almost immediately Floyd Lowe, president of the California Real Estate Association, set up an office in East Palo Alto to panic white families into listing their homes for sale, a practice known as blockbusting. He and other agents warned that a 'Negro invasion' was imminent and that it would result in collapsing property values. Soon, growing numbers of white owners succumbed to the scaremongering and sold at discounted prices to the agents and their speculators. The agents, including Lowe himself, then designed display ads with banner headlines-"Colored Buyers!"-which they ran in San Francisco newspapers. African Americans desperate for housing, purchased the homes at inflated prices. Within a three-month period, one agent alone sold sixty previously white-owned properties to African Americans. The California real estate commissioner refused to take any action, asserting that while regulations prohibited licensed agents from engaging in 'unethical practices,' the exploitation of racial fear was not within the real estate commission's jurisdiction. Although the local real estate board would ordinarily 'blackball' any agent who sold to a nonwhite buyer in the city's white neighborhoods (thereby denying the agent access to the multiple listing service upon which his or her business depended), once wholesale blockbusting began, the board was unconcerned, even supportive. At the time, the Federal Housing Administration and Veterans Administration not only refused to insure mortgages for African Americans in designated white neighborhoods like Ladera; they also would not insure mortgages for whites in a neighborhood where African Americans were present. So once East Palo Alto was integrated, whites wanting to move into the area could no longer obtain government-insured mortgages. State-regulated insurance companies, like the Equitable Life Insurance Company and the Prudential Life Insurance Company, also declared that their policy was not to issue mortgages to whites in integrated neighborhoods. State insurance regulators had no objection to this stance. The Bank of America and other leading California banks had similar policies, also with the consent of federal banking regulators. Within six years the population of East Palo Alto was 82 percent black. Conditions deteriorated as African Americans who had been excluded from other neighborhoods doubled up in single-family homes. Their East Palo Alto houses had been priced so much higher than similar properties for whites that the owners had difficulty making payments without additional rental income. Federal and state hosing policy had created a slum in East Palo Alto. With the increased density of the area, the school district could no longer accommodate all Palo Alto students, so in 1958 it proposed to create a second high school to accommodate teh expanding student population. The district decided to construct the new school in the heart of what had become the East Palo Alto ghetto, so black students in Palo Alto's existing integrated building would have to withdraw, creating a segregated African American school in the eastern section and a white one to the west. the board ignored pleas of African American and liberal white activists that it draw an east-west school boundary to establish two integrated secondary schools. In ways like these, federal, state, and local governments purposely created segregation in every metropolitan area of the nation.

Palo Alto, California.

By the time I ran what would turn out to be my fastest 5,000, on a perfect evening in Palo Alto, California, in 2003, I’d decided I needed a new mental strategy: I would pretend I was only running 4,000 meters, and simply not worry if I had to jog the last kilometer. I wanted to run 2:45 per kilometer, and my first three kilometers were 2:45, 2:45, 2:47. The moment of truth: I knuckled down and vowed to run the fourth kilometer as hard as I could—but little by little, I drifted back from the pack I was running with.

We can be haunted by a loss or a traumatic event or even by that dumb thing we said that one time.

I’m a product of my environment, and I’m shot through with its symptoms.

For some Indians, white people who didn’t guard their horses well enough became another natural resource.

In my twenties, when I was in medical school and still training hard, lifting weights almost daily, I experienced a mysterious back injury that required two separate surgeries (one of which was botched), followed by a long and very difficult recovery. For several months I was almost unable to function, surviving on large amounts of pain-killers. I couldn’t even brush my teeth without excruciating back pain, and I spent most of the day just lying on the floor. It got so bad that my mom had to fly out to Palo Alto and take care of me. The thing is, people think it’s terrible when someone in their twenties has to go through this (and it is), yet they almost expect it for someone Sophie’s age.

The “Chinese question” found its answer at the national level, in the debate over a California-led plan for Chinese exclusion. In reconstructing the United States, California was emerging as the regional swing vote, just as the state’s enfranchised settlers became single-issue voters. The transcontinental railroad solidified the state’s membership in the Union, which was far from a given considering how often the territory had changed hands in the previous few decades as well as its continual political instability and foreign interference in Mexico, not to mention the temporary sundering of the United States itself. California’s Unionist majority helped repair that split, cutting off the Confederacy’s western tendency. But Unionist didn’t necessarily mean faithfully devoted to principles of abolition democracy and the spirit of the slave revolution. The race-based exclusion of Chinese from the country flew in the face of Reconstruction and the black-led attempt to create a pluralist, racially equal nation. But that seeming contradiction was no contradiction at all for California’s white Jacksonians, because they maintained a consistent position in favor of free white labor and free white labor only. As for the regionally aligned party duopoly, California’s vote swung against the South during the war, but it could swing back. Federal civil rights legislation meant to force the ex-Confederate states to integrate also applied to settler California’s relations with the Chinese, which left the southern and western delegations looking for a solution to their linked nonwhite labor problems. If former slaves and their children were able to escape not just their commodity status but also their working role in the regional economy, southern planters threatened to bring in Chinese laborers to replace them, just as planters had in the West Indies. That would blow the exclusion plan out of the water, which gave California an incentive to compromise with the South. These two racist blocs came to an agreement that permanently set the direction of the modern American project: They agreed to cede the South to the Confederate redeemers and exclude the Chinese.

A wasteful, even silly, contest for technical prowess ensued. At one point, for example, researchers in Palo Alto heard that their Dallas counterparts had fashioned a hand-held input device like the mouse invented by Douglas Engelbart and improved at PARC. Dallas called its tool “the cat.

Employees are valued for their technical expertise but even more for their willingness to try new things that might not work. To encourage teams, one of the mottoes at IDEO is “Fail often, in order to succeed sooner,” and David Kelley, CEO until 2000, was known to routinely wander the Palo Alto studio cheerfully saying, “Fail fast to succeed sooner.

The children of California shall be our children,” Leland Stanford told his wife, Jane, when they decided to build Palo Alto.

You can all relax. I do not need to see a therapist. I most certainly do not need to see some woo-woo yoga self-help life-coach guru person who manufactures incense in the middle of Palo Alto and travels around the world lecturing people about how to breathe." The attention of the room shifted to him like a spotlight. Every brow rose. The silence was so intense he could hear himself breathing. Not in the correct way, no doubt, but who needed training on how to breathe? What kind of scam was that? "I only know those things about her because I've heard Ashna mention them so many times." Actually, he knew because he'd read about India in the Daily Post last month. It was his job to read the local papers. Ashna frowned at him. She had never mentioned India around him until now and her narrowed eyes told him exactly how well she knew this. But she kept her mouth shut. Which meant Yash was in more trouble than if she'd said something. "Then you'll agree that I know what I'm talking about. It won't hurt to meet her once," Ashna said. Was that a threat in her eyes?

Palo Alto.

OVER THE next few years, the number of African Americans seeking jobs and homes in and near Palo Alto grew, but no developer who depended on federal government loan insurance would sell to them, and no California state-licensed real estate agent would show them houses. But then, in 1954, one resident of a whites-only area in East Palo Alto, across a highway from the Stanford campus, sold his house to a black family. Almost immediately Floyd Lowe, president of the California Real Estate Association, set up an office in East Palo Alto to panic white families into listing their homes for sale, a practice known as blockbusting. He and other agents warned that a “Negro invasion” was imminent and that it would result in collapsing property values. Soon, growing numbers of white owners succumbed to the scaremongering and sold at discounted prices to the agents and their speculators. The agents, including Lowe himself, then designed display ads with banner headlines—“Colored Buyers!”—which they ran in San Francisco newspapers.

It's a typical, pleasant, sunny day in Palo Alto, and you wonder what its like to be a robot looking up at the blue sky for the first time

I swam deeper. If a stressful thought emerged, I let it out with a long exhale, letting the fish gobble it up, released and dissolved. I was seventy feet down, the depth of six pools, one hour gliding by, then two. I left the pain, the kind that blinded me, that had me dreaming of sinking into nothingness, the kind that made me want to disappear. How could you want to leave the world if this is the world. All this beauty and strangeness. I felt it had been holding a secret, that just below the surface there were neon mountains, clams the size of bathtubs. All I had to do was equip myself to go deeper, to push past the initial pains, to teach myself to breathe. When it’s winter in one place it is summer in another. When I return to Palo Alto, to the pallid walls of courtrooms and legal documents and media headlines, hearing the echoes of heels on tiles, I would also hear the tink tink tink. I would remember that this world also exists, and that I can exist in it. This world is just as real as that one.

«Si vives cada día de tu vida como si fuera el último, algún día realmente tendrás razón» STEVE JOBS (San Francisco, California, 24 de febrero de 1955-Palo Alto, California, 5 de octubre de 2011), empresario y magnate de los negocios del sector informático y de la industria del entretenimiento estadounidense. Cofundador y presidente ejecutivo de Apple Inc.

Some inconsistencies are the product of Apple’s mythmaking rather than PARC’s. The idea that Steve Jobs and his troops saw in PARC a priceless, squandered gem aims to say as much about Jobs’s peerless perspicacity as Xerox’s obtuseness. The author who wrote, “You can have your Lufthansa Heist, your Great Train Robbery…the slickest trick of all was Apple’s daylight raid on the Xerox Palo Alto Research Center” perhaps desired more to promote a heroic vision of Apple than to get at what really happened.

The Jobs-designed factory obliterated the difference in white-collar/blue-collar work environments found everywhere else; NeXT factory employees in Fremont worked amidst luxury equal to what the employees in the Palo Alto office enjoyed.

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Double diffusion made possible, for the first time, the mass production of precise, high-performance transistors. The technique promised to be highly profitable for any organization that could master its technical intricacies. Shockley therefore quit Bell Labs and, with financial backing from Arnold Beckman, president of a prestigious maker of scientific instruments, started a company to produce double-diffusion transistors. The inventor recruited the best young minds he could find, including Noyce; Gordon Moore, a physical chemist from Johns Hopkins; and Jean Hoerni, a Swiss-born physicist whose strength was in theory. Already thinking about human intelligence, Shockley made each of his recruits take a battery of psychological tests. The results described Noyce as an introvert, a conclusion so ludicrous that it should have told Shockley something about the value of such tests. Early in 1956, Shockley Semiconductor Laboratories opened for business in the sunny valley south of Palo Alto. It was the first electronics firm in what was to become Silicon Valley.

In Robert Noyce’s office there hung a black-and-white photo that showed a jovial crew of young scientists offering a champagne toast to the smiling William Shockley. The picture was taken on November 1, 1956, a few hours after the news of Shockley’s Nobel Prize had reached Palo Alto. By the time that happy picture was taken, however, Shockley Semiconductor Laboratories was a chaotic and thoroughly unhappy place. For all his technical expertise, Shockley had proven to be an inexpert manager. He was continually shifting his researchers from one job to another; he couldn’t seem to make up his mind what, if anything, the company was trying to produce. “There was a group that worked for Shockley that was pretty unhappy,” Noyce recalled many years later. “And that group went to Beckman and said, hey, this isn’t working. . . . About that time, Shockley got his Nobel Prize. And Beckman was sort of between the devil and the deep blue sea. He couldn’t fire Shockley, who had just gotten this great international honor, but he had to change the management or else everyone else would leave.” In the end, Beckman stuck with Shockley—and paid a huge price. Confused and frustrated, eight of the young scientists, including Noyce, Moore, and Hoerni, decided to look for another place to work. That first group—Shockley called them “the traitorous eight”—turned out to be pioneers, for they established a pattern that has been followed time and again in Silicon Valley ever since. They decided to offer themselves as a team to whichever employer made the best offer. Word of this unusual proposal reached an investment banker in New York, who offered a counterproposal: Instead of working for somebody else, the eight scientists should start their own firm. The banker knew of an investor who would provide the backing—the Fairchild Camera and Instrument Corporation, which had been looking hard for an entrée to the transistor business. A deal was struck. Each of the eight young scientists put up $500 in earnest money, the corporate angel put up all the rest, and early in 1957 the Fairchild Semiconductor Corporation opened for business, a mile or so down the road from Shockley’s operation.

Thomas Sowell was born in North Carolina and grew up in Harlem. He moved out from home at an early age and did not finish high school. After a few tough years … read morehe joined the Marine Corps and became a photographer in the Korean War. After leaving the service, Sowell entered Harvard University, worked a part-time job as a photographer and studied the science that would become his passion and profession: economics. Sowell received his bachelor’s degree in economics (magna cum laude) from Harvard in 1958. He went on to receive his master’s in economics from Columbia University in 1959, and a Ph.D. in economics from the University of Chicago in 1968. In the early ’60s, Sowell held jobs as an economist with the Department of Labor and AT&T. But his real interest was in teaching and scholarship. In 1965, at Cornell University, Sowell began the first of many professorships. His other teaching assignments have included Rutgers, Amherst, Brandeis and the UCLA. In addition, Sowell was project director at the Urban Institute, 1972-1974; a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford University, 1976–77; and was an adjunct scholar of the American Enterprise Institute, 1975-76. Dr. Sowell has published a large volume of writing, much of which is considered ground-breaking. His has written over 30 books and hundreds of articles and essays. His work covers a wide range of topics, Including: classic economic theory, judicial activism, social policy, ethnicity, civil rights, education, and the history of ideas to name only a few. Sowell has earned international acclaim for his unmatched reputation for academic integrity. His scholarship places him as one of the greatest thinkers of the second half of the twenty century. Thomas Sowell began contributing to newspapers in the late ’70s, and he became a nationally syndicated newspaper columnist 1984. Sowell has brought common sense economic thinking to the masses by his ability to write for the general public with a voice that get to the heart of issues in plain English. Today his columns appear in more than 150 newspapers. In 2003, Thomas Sowell received the Bradley Prize for intellectual achievement. Sowell was awarded the National Humanities Medal in 2002. In 1990, he won the prestigious Francis Boyer Award, presented by The American Enterprise Institute. Currently, Thomas Sowell is the Rose and Milton Friedman Senior Fellow on Public Policy at the Hoover Institution at Stanford University in Palo Alto, California. —Dean Kalahar

But one day, in 1973, I was swimming in a pool in the apartment complex where I was staying in Mountain View, which is near Palo Alto and Menlo park where SRI is located. I had been wondering how we could identify a distant target in some other fashion than by its name.

Un misterio puede ser aún más sencillo: si enciendo este palo de incienso, ¿qué sentiré? El olor es un camino hacia la sanación y hacia asociaciones muy poderosas que muchas veces se pasan por alto. Que huela a Navidad en cualquier época del año o el aroma a pan recién hecho o a potaje casero, puede alimentar al hambriento artista interior. Algunos sonidos nos arrullan. Otros nos estimulan. Escuchar una gran pieza musical durante diez minutos puede ser una forma muy eficaz de meditar. Bailar descalzo durante cinco minutos al son de música de tambores puede hacer que nuestro artista afronte su jornada, su juego, su lucha con un ánimo fresco.

stirred up nationalist sentiment among Anglo settlers in Alta California, implying (but not declaring) that he was

Western Conservative Baptist Seminary Moishe Rosen Jews for Jesus Ray C. Stedman, D.D. (deceased) Peninsula Bible Church (Palo Alto, CA) Stanley D. Toussaint, Th.D. Dallas Theological Seminary Willem VanGemeren, Ph.D. Trinity Evangelical Divinity

Phlebotomy. Even the word sounds archaic—and that’s nothing compared to the slow, expensive, and inefficient reality of drawing blood and having it tested. As a college sophomore, Elizabeth Holmes envisioned a way to reinvent old-fashioned phlebotomy and, in the process, usher in an era of comprehensive superfast diagnosis and preventive medicine. That was a decade ago. Holmes, now 30, dropped out of Stanford and founded a company called Theranos with her tuition money. Last fall it finally introduced its radical blood-testing service in a Walgreens pharmacy near the company headquarters in Palo Alto, California. (The plan is to roll out testing centers nationwide.) Instead of vials of blood—one for every test needed—Theranos requires only a pinprick and a drop of blood. With that they can perform hundreds of tests, from standard cholesterol checks to sophisticated genetic analyses. The results are faster, more accurate, and far cheaper than conventional methods. The implications are mind-blowing. With inexpensive and easy access to the information running through their veins, people will have an unprecedented window on their own health. And a new generation of diagnostic tests could allow them to head off serious afflictions from cancer to diabetes to heart disease. None of this would work if Theranos hadn’t figured out how to make testing transparent and inexpensive. The company plans to charge less than 50 percent of the standard Medicare and Medicaid reimbursement rates. And unlike the rest of the testing industry, Theranos lists its prices on its website: blood typing, $2.05; cholesterol, $2.99; iron, $4.45. If all tests in the US were performed at those kinds of prices, the company says, it could save Medicare $98 billion and Medicaid $104 billion over the next decade.

Four years later, in 2013, Facebook bought Instagram for one billion dollars in cash and stock. A billion dollars! Driving to Palo Alto in Evan’s Porsche, I couldn’t even conceive of a number that high. I like to think that Mark Zuckerberg learned something from his encounter with us. He wasn’t going to hedge his bets this time with some paltry offer like five hundred million in a mix of stock and cash. He probably said to Kevin Systrom, the creator of Instagram, “You’ve been working on this for eighteen months. I will give you one billion dollars.” I mean, startup, schmart-up. Who could say no to that?

If you put a stake in the ground at Kepler’s, an eclectic bookstore run by pacifist Roy Kepler that was located on El Camino Real in Menlo Park beginning in the 1950s, and drew a five-mile circle around it, you would have captured Engelbart’s Augment research group at SRI, McCarthy’s Stanford Artificial Intelligence Laboratory, and Xerox’s Palo Alto Research Center, as well as the hobbyists who made up the People’s Computer Company and the Homebrew Computer Club. It

At L2, we track migration patterns between the largest firms, including traditional agencies and the Four. WPP is the world’s largest advertising group. Some 2,000 of its former employees have migrated to Facebook or Google. By comparison, only 124 former Facebook or Google peeps left to go work at WPP. Consider the reverse migrants—124 that went back to WPP. Many of them, it turns out, had only interned at Facebook or Google, and went to WPP when they weren’t extended offers in Palo Alto or Mountainside.21 The ad world today is increasingly run by the leftovers. L2 Analysis of LinkedIn Data.

sometimes at the Sheraton hotel in Palo Alto.

Palo Alto was fighting its reputation as “the Peninsula’s largest sex-shop center,

And what do these Afrocentric schools teach? At the Shule Mandela Academy in East Palo Alto, California, for instance, the school's students, who are all black, "pledge to 'think black, act black, speak black, buy black, pray black, love black, and live black'". This is done every morning during mkutano (the Kiswahili word for assembly). If whites did this, wouldn't that be called racism?

Reggie hired James Lee, an up-and-coming partner at Lee Tran & Liang, as his lawyer in the case. Lee had begun his career as an LAPD detective; when he started studying at Stanford Law School, the Palo Alto campus was so quiet it gave him insomnia. Evan and Bobby still retained Cooley LLP, who responded to Reggie’s letter in May 2012, as their lawyers for Snapchat. The ensuing discovery and depositions cost Snapchat significant time and money, but perhaps most importantly it weighed heavily on Evan at a pivotal point for the company. On April 5, Evan, Bobby, and their attorneys from Cooley, along with Reggie and his attorneys from Lee Tran & Liang, filed into a conference room in Cooley’s offices in downtown Santa Monica. Outside, tourists strolled up and down Santa Monica Boulevard, stopping in the trendy neighborhood’s upscale shops, restaurants, and bars; they might walk down the palm-tree-lined street to the beach or the famous pier. Inside the conference room the temperature was more frigid. Cooley’s Mike Rhodes began deposing Reggie, attempting to establish that Reggie had accomplished little since graduation: “What is your current employment, if any?” “Well, currently I’m working in the South Carolina attorney general’s office.” “And how long have you worked there?” “I guess about a month at this point.” “And what is your position?” “It’s basically an intern/ clerk position.” “Is that a nonpaying position?” “Yes, it is.” “And again, what was your approximate start date?” “A few weeks ago. Probably about a month.” “So early March?” “Yes.” “And what were you doing, if anything, for employment prior to that date?” “Well, I was applying to law school.” “Were you working?” “No.” Reggie became distracted midway through answering a question about which lawyers he had spoken with. A naked man had chosen the sidewalk across from the Cooley office as his performance stage for the day and was gesturing at Reggie through the window. The lawyers hastily closed the blinds and continued the deposition much less eventfully.

SmartThings said in a blog post this week that it would operate as an independent business within Samsung's Open Innovation Center and would relocate to a headquarters in Palo Alto. Joining forces with Samsung will enable SmartThings to support leading smartphone vendors, devices and applications, according to the blog post.

Similarly, those Internet tycoons who are apparently so willing to devalue our privacy are vehemently protective of their own. Google insisted on a policy of not talking to reporters from CNET, the technology news site, after CNET published Eric Schmidt’s personal details—including his salary, campaign donations, and address, all public information obtained via Google—in order to highlight the invasive dangers of his company. Meanwhile, Mark Zuckerberg purchased the four homes adjacent to his own in Palo Alto, at a cost of $30 million, to ensure his privacy. As CNET put it, “Your personal life is now known as Facebook’s data. Its CEO’s personal life is now known as mind your own business.” The same contradiction is expressed by the many ordinary citizens who dismiss the value of privacy yet nonetheless have passwords on their email and social media accounts. They put locks on their bathroom doors; they seal the envelopes containing their letters. They engage in conduct when nobody is watching that they would never consider when acting in full view. They say things to friends, psychologists, and lawyers that they do not want anyone else to know. They give voice to thoughts online that they do not want associated with their names. The many pro-surveillance advocates I have debated since Snowden blew the whistle have been quick to echo Eric Schmidt’s view that privacy is for people who have something to hide. But none of them would willingly give me the passwords to their email accounts, or allow video cameras in their homes.

It was only in Palo Alto that I searched “Rachav Binder” and “Rach Binder,” got an undousable flame of her defense of an article of mine critical of the Mormon Church’s databasing of Holocaust victims in order to speed their posthumous conversions

But when I first picked up On the Road, it was my boarding pass out of Palo Alto and into destinations unknown—my life’s great adventure.