Palo Alto Quotes

Everyone pretends to be normal and be your best friend, but underneath, everyone is living some other life you don't know about, and if only we had a camera on us at all times, we could go and watch each other's tapes and find out what each of us was really like.

This was the way the night had cashed in. Choices had been made and things happened, and here we were. It was sad, and funny. My life was made of this. Stuff like this.

Funny how new facts pop up and make you doubt that there's any goodness in life. Everyone pretends to be normal and be your friend, but underneath, everyone is living some other life you don't know about...

He was so. So dirty, and just moving in front of me, and cute. I was in love with him, especially because he was talking to me.

I drank from the bottle again and it was a scary plunge because I always wanted to take too much. It hurt, but it was also impressive, like being in the hands of a bigger force. And because of that, a relief.

The wind came in languid gusts like whispered reminders.

There was a moon and it was on the water. A miniature moon rocking on the little waves. I always see nice images like that but I don’t know what to do with them. I guess you share them with someone. Or you write them down in a poem. I had so many of those little images, but I never shared them or wrote any of them down.

Barry had done it with her, the girl I loved, and it had meant nothing to him; Tanya would die and no one would care; and there were billions of bodies alive on earth and they would all be buried and ground into dirt; and Picasso was a master at age sixteen and I was a perfect shit.

I guess in some people's lives, no one tells you what to be, and so you be nothing.

...it can be so boring being you sometimes, and if you were the most special thing like that, it could be really great, but maybe some people say the same thing about you, and you want to tell those people: 'No, you're stupid, it's no fun being me.

Years later, on a Steve Jobs discussion board on the website Gawker, the following tale appeared from someone who had worked at the Whole Foods store in Palo Alto a few blocks from Jobs' home: 'I was shagging carts one afternoon when I saw this silver Mercedes parked in a handicapped spot. Steve Jobs was inside screaming at his car phone. This was right before the first iMac was unveiled and I'm pretty sure I could make out, 'Not. Fucking. Blue. Enough!!!

He went to the Palo Alto public library to read about rocket engineering and started calling experts, asking to borrow their old engine manuals. At a gathering of PayPal alumni in Las Vegas, he sat in a cabana by the pool reading a tattered manual for a Russian rocket engine. When one of the alums, Mark Woolway, asked him what he planned to do next, Musk answered, “I’m going to colonize Mars. My mission in life is to make mankind a multiplanetary civilization.” Woolway’s reaction was unsurprising. “Dude, you’re bananas.

John Seely Brown, the former director of Xerox’s Palo Alto Research Center, once said, “The essence of being human involves asking questions, not answering them.

In Oakland, he saw two slum children sword fighting on a slag heap. In Palo Alto, a puffy fop in bursting jodhpurs shouted from the door of a luxurious stable, "My horse is soiled!" While one chilly evening in Union Square he listened to a wild-eyed young woman declaim that she had seen delicate grandmothers raped by Kiwanis zombies, that she had seen Rotarian blackguards bludgeoning Easter bunnies in a coal cellar, that she had seen Irving Berlin buying an Orange Julius in Queens.

Neel cuts in: "Where'd you grow up?" "Palo Alto," she says. From there to Stanford to Google: for a girl obsessed with the outer limits of human potential, Kat has stayed pretty close to home. Neel nods knowingly. "The suburban mind cannot comprehend the emergent complexity of a New York sidewalk." "I don't know about that," Kat says, narrowing her eyes. "I'm pretty good with complexity." "See, I know what you're thinking," Neel says, shaking his head. "You're thinking it's just an agent-based simulation, and everybody out here follows a pretty simple set of rules"-- Kat is nodding--"and if you can figure out those rules, you can model it. You can simulate the street, then the neighborhood, then the whole city. Right?" "Exactly. I mean, sure, I don't know what the rules are yet, but I could experiment and figure them out, and then it would be trivial--" "Wrong," Neel says, honking like a game-show buzzer. "You can't do it. Even if you know the rules-- and by the way, there are no rules--but even if there were, you can't model it. You know why?" My best friend and my girlfriend are sparring over simulations. I can only sit back and listen. Kat frowns. "Why?" "You don't have enough memory." "Oh, come on--" "Nope. You could never hold it all in memory. No computer's big enough. Not even your what's-it-called--" "The Big Box." "That's the one. It's not big enough. This box--" Neel stretches out his hands, encompasses the sidewalk, the park, the streets beyond--"is bigger." The snaking crowd surges forward.

moved from Palo Alto, California, to Whidbey Island,

Eve in Foothills Park, Palo Alto: “She’s a pistol and has the strongest

Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his

Silicon Valley has never been interested in slow and steady growth—an early winning appearance is key to the Palo Alto System.

AI Day,” which he scheduled for Tesla’s Palo Alto headquarters on August 19, 2021.

(Of the five Cobb children, Shirley, who ran a bookstore for many years in Palo Alto, was the most similar to her father, which may explain her particularly harsh assessments of him.)

After three years of misadventures and hard-won discoveries in the darkest corners of the earth, he finally learned the one lesson that his parents had tried to teach him, back in Palo Alto. Being poor sucked.

Funny how new facts pop up and make you doubt that there’s any goodness in life. Everyone pretends to be normal and be your friend, but underneath, everyone is living some other life you don’t know about, and if only we had a camera on us at all times, we could go and watch each other’s tapes and find out what each of us was really like. But then you’d have to watch girls go poo and boys trying to go down on themselves.

Garcia had traded his Sears electric guitar for an acoustic model shortly after arriving in Palo Alto, and late that spring Barbara bought him a better guitar, and shortly after that, a lovely sounding Stella twelve-string.

that he asked to have input in designing a new version. I was both amused and willing, so I readily assented. I ended up having more than forty interviews and conversations with him. Some were formal ones in his Palo Alto living room,

She soon found Palo Alto to be too provincial, and tried at every opportunity to lure Rachel into skipping class and driving up to San Francisco with her (the Neiman Marcus there was so much better than the one at Stanford Shopping Center).

The “spendthrift” Hoover was in California at his Palo Alto home putting his own affairs in order, while the great Economizer who had denounced Hoover’s deficits had now produced in 100 days a deficit larger than Hoover had produced in two years.

John Weakland, uno de los maestros de la Escuela de Palo Alto, afirma que el error que cometen con más frecuencia los seres humanos, y la raíz además de muchos problemas, es infravalorar o, por el contrario, sobrevalorar a los interlocutores y a sí mismos.

Our plutocracy, whether the hedge fund managers in Greenwich, Connecticut, or the Internet moguls in Palo Alto, now lives like the British did in colonial India: ruling the place but not of it. If one can afford private security, public safety is of no concern; to the person fortunate enough to own a Gulfstream jet, crumbling bridges cause less apprehension, and viable public transportation doesn’t even compute. With private doctors on call and a chartered plane to get to the Mayo Clinic, why worry about Medicare?

One of the first people I interviewed was Alvy Ray Smith, a charismatic Texan with a Ph.D. in computer science and a sparkling resume that included teaching stints at New York University and UC Berkeley and a gig at Xerox PARC, the distinguished R&D lab in Palo Alto. I had conflicting feelings when I met Alvy because, frankly, he seemed more qualified to lead the lab than I was. I can still remember the uneasiness in my gut, that instinctual twinge spurred by a potential threat: This, I thought, could be the guy who takes my job one day. I hired him anyway.

From a book talk in Palo Alto for "The Perfectionists"; He pulled out his new iphone and told us that its Apple-designed chipset has 8 billion[!] transistors, and that someone at Intel told him that there are now more transistors in electronics than all the leaves on all the world's trees. Something like 15 quintillion of them!

When it's winter in one place it is summer in another. When I return to Palo Alto, to the pallid walls of courtrooms and legal documents and media headlines, hearing the echoes of heels on tiles, I would also hear the tink tink tink. I would remember that this world also exists, and that I can exist in it. This world is just as real as that one.

You want to cry and smile, but instead you just stare and you can’t do anything.

project aside for a while. Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his sister, the writer Mona Simpson. His wife and their three children had taken a quick trip to go skiing, but he was not healthy enough to join them. He was in a reflective mood, and we talked for more than an hour. He

Most Web activities do not generate jobs and revenue at the rate of past technological breakthroughs. When Ford and General Motors were growing in the early part of the twentieth century, they created millions of jobs and helped build Detroit into a top-tier U.S. city. Today, Facebook creates a lot of voyeuristic pleasure, but the company doesn’t employ many people and hasn’t done much for Palo Alto; a lot of the “work” is performed more or less automatically by the software and the servers. You could say that the real work is done by its users, in their spare time and as a form of leisure. Web 2.0 is not filling government coffers or supporting many families, even though it’s been great for users, programmers, and some information technology specialists. Everyone on the Web has heard of Twitter, but as of Fall 2010, only about three hundred people work there.

You might be a big deal in Palo Alto, but you're nothing in politics. Because politics involves actual work, not going to Burning Man and billing it as a business expense. We work twenty-four seven, three sixty-five, in cubicles, for government pay, because we've figured out the difference between what's trendy and what matters. You're a bunch of kids burning billionaire's money, making useless toys, thinking it means something. I do more in a day than they'll fit into your entire obituary.

The Xerox Corporation’s Palo Alto Research Center, known as Xerox PARC, had been established in 1970 to create a spawning ground for digital ideas. It was safely located, for better and for worse, three thousand miles from the commercial pressures of Xerox corporate headquarters in Connecticut. Among its visionaries was the scientist Alan Kay, who had two great maxims that Jobs embraced: “The best way to predict the future is to invent it”and “People who are serious about software should make their own hardware.

Rand flew out to Palo Alto and spent time walking with Jobs and listening to his vision. The computer would be a cube, Jobs pronounced. He loved that shape. It was perfect and simple. So Rand decided that the logo should be a cube as well, one that was tilted at a 28° angle. When Jobs asked for a number of options to consider, Rand declared that he did not create different options for clients. “I will solve your problem, and you will pay me,” he told Jobs. “You can use what I produce, or not, but I will not do options, and either way you will pay me.

On October 29 the connection was ready to be made. The event was appropriately casual. It had none of the drama of the “one small step for man, one giant leap for mankind” that had occurred on the moon a few weeks earlier, with a half billion people watching on television. Instead it was an undergraduate named Charley Kline, under the eye of Crocker and Cerf, who put on a telephone headset to coordinate with a researcher at SRI while typing in a login sequence that he hoped would allow his terminal at UCLA to connect through the network to the computer 354 miles away in Palo Alto.

The kids in the Explorers Club were encouraged to do projects, and Jobs decided to build a frequency counter, which measures the number of pulses per second in an electronic signal. He needed some parts that HP made, so he picked up the phone and called the CEO. “Back then, people didn’t have unlisted numbers. So I looked up Bill Hewlett in Palo Alto and called him at home. And he answered and chatted with me for twenty minutes. He got me the parts, but he also got me a job in the plant where they made frequency counters.” Jobs worked there the summer after his freshman year at Homestead High.

You have to ask what the end game is here — when 25 percent of Palo Alto homes are sold to overseas buyers as investments while the mainland Chinese property market tanks, when Palo Alto schools are known for their suicide rates as much as their academics, when the city that gave birth to the technology industry now can’t even house startups because of its sky-high commercial rents, when Latino and black communities are being wiped from the Western side of the San Francisco Bay Area and Oakland out into the exurbs of the East only to be called back by smartphone to deliver laundry or drive people around.

have any skeletons in my closet that can’t be allowed out.” He didn’t seek any control over what I wrote, or even ask to read it in advance. His only involvement came when my publisher was choosing the cover art. When he saw an early version of a proposed cover treatment, he disliked it so much that he asked to have input in designing a new version. I was both amused and willing, so I readily assented. I ended up having more than forty interviews and conversations with him. Some were formal ones in his Palo Alto living room, others were done during long walks and drives or by telephone. During my two years of visits, he became increasingly intimate and

The kids in the Explorers Club were encouraged to do projects, and Jobs decided to build a frequency counter, which measures the number of pulses per second in an electronic signal. He needed some parts that HP made, so he picked up the phone and called the CEO. “Back then, people didn’t have unlisted numbers. So I looked up Bill Hewlett in Palo Alto and called him at home. And he answered and chatted with me for twenty minutes. He got me the parts, but he also got me a job in the plant where they made frequency counters.” Jobs worked there the summer after his freshman year at Homestead High. “My dad would drive me in the morning and pick me up in the evening.

The relationship lurched up and down for five years. Redse hated living in his sparsely furnished Woodside house. Jobs had hired a hip young couple, who had once worked at Chez Panisse, as housekeepers and vegetarian cooks, and they made her feel like an interloper. She would occasionally move out to an apartment of her own in Palo Alto, especially after one of her torrential arguments with Jobs. “Neglect is a form of abuse,” she once scrawled on the wall of the hallway to their bedroom. She was entranced by him, but she was also baffled by how uncaring he could be. She would later recall how incredibly painful it was to be in love with someone so self-centered. Caring deeply about someone who seemed incapable of caring was a particular kind of hell that she wouldn’t wish on anyone, she said.

Instead it was an undergraduate named Charley Kline, under the eye of Crocker and Cerf, who put on a telephone headset to coordinate with a researcher at SRI while typing in a login sequence that he hoped would allow his terminal at UCLA to connect through the network to the computer 354 miles away in Palo Alto. He typed in “L.” The guy at SRI told him that it had been received. Then he typed in “O.” That, too, was confirmed. When he typed in “G,” the system hit a memory snag because of an auto-complete feature and crashed. Nevertheless, the first message had been sent across the ARPANET, and if it wasn’t as eloquent as “The Eagle has landed” or “What has God wrought,” it was suitable in its understated way: “Lo.” As in “Lo and behold.” In his logbook, Kline recorded, in a memorably minimalist notation, “22:30. Talked to SRI Host to Host. CSK.”101

Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his sister, the writer Mona Simpson. His wife and their three children had taken a quick trip to go skiing, but he was not healthy enough to join them. He was in a reflective mood, and we talked for more than an hour. He began by recalling that he had wanted to build a frequency counter when he was twelve, and he was able to look up Bill Hewlett, the founder of HP, in the phone book and call him to get parts. Jobs said that the past twelve years of his life, since his return to Apple, had been his most productive in terms of creating new products. But his more important goal, he said, was to do what Hewlett and his friend David Packard had done, which was create a company that was so imbued with innovative creativity that it would outlive them.

Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his sister, the writer Mona Simpson. His wife and their three children had taken a quick trip to go skiing, but he was not healthy enough to join them. He was in a reflective mood, and we talked for more than an hour. He began by recalling that he had wanted to build a frequency counter when he was twelve, and he was able to look up Bill Hewlett, the founder of HP, in the phone book and call him to get parts. Jobs said that the past twelve years of his life, since his return to Apple, had been his most productive in terms of creating new products. But his more important goal, he said, was to do what Hewlett and his friend David Packard had done, which was create a company that was so imbued with innovative creativity that it would outlive them. “I

The Xerox Corporation’s Palo Alto Research Center, known as Xerox PARC, had been established in 1970 to create a spawning ground for digital ideas. It was safely located, for better and for worse, three thousand miles from the commercial pressures of Xerox corporate headquarters in Connecticut. Among its visionaries was the scientist Alan Kay, who had two great maxims that Jobs embraced: “The best way to predict the future is to invent it” and “People who are serious about software should make their own hardware.” Kay pushed the vision of a small personal computer, dubbed the “Dynabook,” that would be easy enough for children to use. So Xerox PARC’s engineers began to develop user-friendly graphics that could replace all of the command lines and DOS prompts that made computer screens intimidating. The metaphor they came up with was that of a desktop. The screen could have many documents and folders on it, and you could use a mouse to point and click on the one you wanted to use.

After they hung up, Hunter took aside Renaat Van den Hooff, who was in charge of the pilot on the Walgreens side, and told him something just wasn’t right. The red flags were piling up. First, Elizabeth had denied him access to their lab. Then she’d rejected his proposal to embed someone with them in Palo Alto. And now she was refusing to do a simple comparison study. To top it all off, Theranos had drawn the blood of the president of Walgreens’s pharmacy business, one of the company’s most senior executives, and failed to give him a test result! Van den Hooff listened with a pained look on his face. “We can’t not pursue this,” he said. “We can’t risk a scenario where CVS has a deal with them in six months and it ends up being real.” Walgreens’s rivalry with CVS, which was based in Rhode Island and one-third bigger in terms of revenues, colored virtually everything the drugstore chain did. It was a myopic view of the world that was hard to understand for an outsider like Hunter who wasn’t a Walgreens company man. Theranos had cleverly played on this insecurity. As a result, Walgreens suffered from a severe case of FoMO—the fear of missing out.

One of those was Gary Bradski, an expert in machine vision at Intel Labs in Santa Clara. The company was the world’s largest chipmaker and had developed a manufacturing strategy called “copy exact,” a way of developing next-generation manufacturing techniques to make ever-smaller chips. Intel would develop a new technology at a prototype facility and then export that process to wherever it planned to produce the denser chips in volume. It was a system that required discipline, and Bradski was a bit of a “Wild Duck”—a term that IBM originally used to describe employees who refused to fly in formation—compared to typical engineers in Intel’s regimented semiconductor manufacturing culture. A refugee from the high-flying finance world of “quants” on the East Coast, Bradski arrived at Intel in 1996 and was forced to spend a year doing boring grunt work, like developing an image-processing software library for factory automation applications. After paying his dues, he was moved to the chipmaker’s research laboratory and started researching interesting projects. Bradski had grown up in Palo Alto before leaving to study physics and artificial intelligence at Berkeley and Boston University. He returned because he had been bitten by the Silicon Valley entrepreneurial bug.

Bob Dylan The only time Jobs can ever recall being tongue-tied was in the presence of Bob Dylan. He was playing near Palo Alto in October 2004, and Jobs was recovering from his first cancer surgery. Dylan was not a gregarious man, not a Bono or a Bowie. He was never Jobs’s friend, nor did he care to be. He did, however, invite Jobs to visit him at his hotel before the concert. Jobs recalled: We sat on the patio outside his room and talked for two hours. I was really nervous, because he was one of my heroes. And I was also afraid that he wouldn’t be really smart anymore, that he’d be a caricature of himself, like happens to a lot of people. But I was delighted. He was as sharp as a tack. He was everything I’d hoped. He was really open and honest. He was just telling me about his life and about writing his songs. He said, “They just came through me, it wasn’t like I was having to compose them. That doesn’t happen anymore, I just can’t write them that way anymore.” Then he paused and said to me with his raspy voice and little smile, “But I still can sing them.” The next time Dylan played nearby, he invited Jobs to drop by his tricked-up tour bus just before the concert. When Dylan asked what his favorite song was, Jobs said “One Too Many Mornings.” So Dylan sang it that night. After the concert, as Jobs was walking out the back, the tour bus came by and screeched to a stop. The door flipped open. “So, did you hear my song

right to use Apple Corps for their record and business holdings. Alas, this did not resolve the issue of getting the Beatles onto iTunes. For that to happen, the Beatles and EMI Music, which held the rights to most of their songs, had to negotiate their own differences over how to handle the digital rights. “The Beatles all want to be on iTunes,” Jobs later recalled, “but they and EMI are like an old married couple. They hate each other but can’t get divorced. The fact that my favorite band was the last holdout from iTunes was something I very much hoped I would live to resolve.” As it turned out, he would. Bono Bono, the lead singer of U2, deeply appreciated Apple’s marketing muscle. He was confident that his Dublin-based band was still the best in the world, but in 2004 it was trying, after almost thirty years together, to reinvigorate its image. It had produced an exciting new album with a song that the band’s lead guitarist, The Edge, declared to be “the mother of all rock tunes.” Bono knew he needed to find a way to get it some traction, so he placed a call to Jobs. “I wanted something specific from Apple,” Bono recalled. “We had a song called ‘Vertigo’ that featured an aggressive guitar riff that I knew would be contagious, but only if people were exposed to it many, many times.” He was worried that the era of promoting a song through airplay on the radio was over. So Bono visited Jobs at home in Palo Alto, walked around the garden, and made an unusual pitch. Over the years U2 had spurned

John Doerr, the legendary venture capitalist who backed Netscape, Google, and Amazon, doesn’t remember the exact day anymore; all he remembers is that it was shortly before Steve Jobs took the stage at the Moscone Center in San Francisco on January 9, 2007, to announce that Apple had reinvented the mobile phone. Doerr will never forget, though, the moment he first laid eyes on that phone. He and Jobs, his friend and neighbor, were watching a soccer match that Jobs’s daughter was playing in at a school near their homes in Palo Alto. As play dragged on, Jobs told Doerr that he wanted to show him something. “Steve reached into the top pocket of his jeans and pulled out the first iPhone,” Doerr recalled for me, “and he said, ‘John, this device nearly broke the company. It is the hardest thing we’ve ever done.’ So I asked for the specs. Steve said that it had five radios in different bands, it had so much processing power, so much RAM [random access memory], and so many gigabits of flash memory. I had never heard of so much flash memory in such a small device. He also said it had no buttons—it would use software to do everything—and that in one device ‘we will have the world’s best media player, world’s best telephone, and world’s best way to get to the Web—all three in one.’” Doerr immediately volunteered to start a fund that would support creation of applications for this device by third-party developers, but Jobs wasn’t interested at the time. He didn’t want outsiders messing with his elegant phone. Apple would do the apps. A year later, though, he changed his mind; that fund was launched, and the mobile phone app industry exploded. The moment that Steve Jobs introduced the iPhone turns out to have been a pivotal junction in the history of technology—and the world.

know that taking a long walk was his preferred way to have a serious conversation. It turned out that he wanted me to write a biography of him. I had recently published one on Benjamin Franklin and was writing one about Albert Einstein, and my initial reaction was to wonder, half jokingly, whether he saw himself as the natural successor in that sequence. Because I assumed that he was still in the middle of an oscillating career that had many more ups and downs left, I demurred. Not now, I said. Maybe in a decade or two, when you retire. I had known him since 1984, when he came to Manhattan to have lunch with Time’s editors and extol his new Macintosh. He was petulant even then, attacking a Time correspondent for having wounded him with a story that was too revealing. But talking to him afterward, I found myself rather captivated, as so many others have been over the years, by his engaging intensity. We stayed in touch, even after he was ousted from Apple. When he had something to pitch, such as a NeXT computer or Pixar movie, the beam of his charm would suddenly refocus on me, and he would take me to a sushi restaurant in Lower Manhattan to tell me that whatever he was touting was the best thing he had ever produced. I liked him. When he was restored to the throne at Apple, we put him on the cover of Time, and soon thereafter he began offering me his ideas for a series we were doing on the most influential people of the century. He had launched his “Think Different” campaign, featuring iconic photos of some of the same people we were considering, and he found the endeavor of assessing historic influence fascinating. After I had deflected his suggestion that I write a biography of him, I heard from him every now and then. At one point I emailed to ask if it was true, as my daughter had told me, that the Apple logo was an homage to Alan Turing, the British computer pioneer who broke the German wartime codes and then committed suicide by biting into a cyanide-laced apple. He replied that he wished he had thought of that, but hadn’t. That started an exchange about the early history of Apple, and I found myself gathering string on the subject, just in case I ever decided to do such a book. When my Einstein biography came out, he came to a book event in Palo Alto and

her that when he had first raised the idea, I hadn’t known he was sick. Almost nobody knew, she said. He had called me right before he was going to be operated on for cancer, and he was still keeping it a secret, she explained. I decided then to write this book. Jobs surprised me by readily acknowledging that he would have no control over it or even the right to see it in advance. “It’s your book,” he said. “I won’t even read it.” But later that fall he seemed to have second thoughts about cooperating and, though I didn’t know it, was hit by another round of cancer complications. He stopped returning my calls, and I put the project aside for a while. Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with only his sister, the writer Mona Simpson. His wife and their three children had taken a quick trip to go skiing, but he was not healthy enough to join them. He was in a reflective mood, and we talked for more than an hour. He began by recalling that he had wanted to build a frequency counter when he was twelve, and he was able to look up Bill Hewlett, the founder of HP, in the phone book and call him to get parts. Jobs said that the past twelve years of his life, since his return to Apple, had been his most productive in terms of creating new products. But his more important goal, he said, was to do what Hewlett and his friend David Packard had done, which was create a company that was so imbued with innovative creativity that it would outlive them. “I always thought of myself as a humanities person as a kid, but I liked electronics,” he said. “Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s what I wanted to do.” It was as if he were suggesting themes for his biography (and in this instance, at least, the theme turned out to be valid). The creativity that can occur when a feel for both the humanities and the sciences combine in one strong personality was the topic that most interested me in my biographies of Franklin and Einstein, and I believe that it will be a key to creating innovative economies in the twenty-first century. I asked Jobs why he wanted me to be the one to write his biography. “I think you’re good at getting people to talk,” he replied. That was an unexpected answer. I knew that I would have to interview scores of people he had fired, abused, abandoned, or otherwise infuriated, and I feared he would not be comfortable with my getting them to talk. And indeed he did turn out to be skittish when word trickled back to him of people that I was interviewing. But after a couple of months,

When we reflect on our daily lives, we might look back at a day that was very stressful and think, “Well, that wasn’t my favorite day this week.” When you’re in the middle of one of those days, you might long for a day with less stress in it. But if you put a wider lens on your life and subtract every day that you have experienced as stressful, you won’t find yourself with an ideal life. Instead, you’ll find yourself also subtracting the experiences that have helped you grow, the challenges you are most proud of, and the relationships that define you. You may have spared yourself some discomfort, but you will also have robbed yourself of some meaning. And yet, it’s not at all uncommon to wish for a life without stress. While this is a natural desire, pursuing it comes at a heavy cost. In fact, many of the negative outcomes we associate with stress may actually be the consequence of trying to avoid it. Psychologists have found that trying to avoid stress leads to a significantly reduced sense of well-being, life satisfaction, and happiness. Avoiding stress can also be isolating. In a study of students at Doshisha University in Japan, the goal to avoid stress predicted a drop, over time, in their sense of connection and belonging. Having such a goal can even exhaust you. For example, researchers at the University of Zurich asked students about their goals, then tracked them for one month. Across two typically stressful periods—end-of-semester exams and the winter holidays—those with the strongest desire to avoid stress were the most likely to report declines in concentration, physical energy, and self-control. One particularly impressive study conducted through the U.S. Department of Veterans Affairs, in Palo Alto, California, followed more than one thousand adults for ten years. At the beginning of the study, researchers asked the participants about how they dealt with stress. Those who reported trying to avoid stress were more likely to become depressed over the following decade. They also experienced increasing conflict at work and at home, and more negative outcomes, such as being fired or getting divorced. Importantly, avoiding stress predicted the increase in depression, conflict, and negative events above and beyond any symptoms or difficulties reported at the beginning of the study. Wherever a participant started in life, the tendency to avoid stress made things worse over the next decade. Psychologists call this vicious cycle stress generation. It’s the ironic consequence of trying to avoid stress: You end up creating more sources of stress while depleting the resources that should be supporting you. As the stress piles up, you become increasingly overwhelmed and isolated, and therefore even more likely to rely on avoidant coping strategies, like trying to steer clear of stressful situations or to escape your feelings with self-destructive distractions. The more firmly committed you are to avoiding stress, the more likely you are to find yourself in this downward spiral. As psychologists Richard Ryan, Veronika Huta, and Edward Deci write in The Exploration of Happiness, “The more directly one aims to maximize pleasure and avoid pain, the more likely one is to produce instead a life bereft of depth, meaning, and community.

Substitute Malaysia or Mexico for the replicator, and make Palo Alto the Bridge, and bingo: RIGHT NOW = STAR TREK.

Another quality that comes naturally as you learn to surf is renunciation. Jerry and I had to practice renunciation every day. Because we wanted to surf in the afternoons, we renounced driving our souped-up cars up and down the street in front of Palo Alto High after school where everyone could see us. Jerry renounced smoking so he could keep his lungs in good shape to handle the strong currents and mammoth waves. We even had to renounce hanging out with girls in the afternoons. It wasn’t easy to give up these things that we liked, but we had fallen in love with surfing, so we did it. Renunciation is a matter of putting aside our immediate desires just a little bit so we can stay focused on something bigger. As Jerry and I waited in the water, watching the horizon for a wave big enough to carry us all the way in to shore, we were often tempted to take whatever wave came along. Resisting that temptation was another form of renunciation. Training in renunciation involves seeing our immediate desires as they arise without indulging them. If you indulge a desire, what happens next? Another desire arises. And another and another. The faster you indulge your desires, the faster they come. You’ll never learn to surf if you are distracted by the small waves that constantly lap at your surfboard. After a while, the small steady waves of desire no longer distract you. Eventually, even the surfboard begins to dissolve because you no longer need it. Suddenly, you realize that you are right there in the surf with no gap, no separation between you and the waves, completely immersed in the ocean. Wave by wave is how we stay engaged with life. It is the only way to experience the immediacy and vigor that real life offers. Sure, it’s raw. But we don’t need to protect ourselves from the moods and nuances of life’s great ocean. We can stay right with it, in placid times and in turbulent times. Life is always offering us the energy and vitality we need—just let the salt water seep into your pores.

Palo Alto, 1965. By then it was happening every day. The panic spread out like a late-afternoon shadow. I became aware of a dull ache in my stomach, of a thick metallic taste in my mouth that made it hard for my throat to open and close, of the irregular thrumming of my heart.

Look at the boy from Cambridge, Massachusetts, always too thin, now so tired he can barely move. He's uninjured, but that doesn't matter: he's still wounded. He holds the body of his sister, and if she's alive, it's only barely, survival measured by the thinnest of margins. His clothing is stained with her blood. His hands ache with splinters and with their own stillness, as if through motion he might have redeemed her and, by redeeming her, redeemed himself. Look at the girl from Palo Alto, California, so motionless that it's clear how close she is to the transition from person to past. She is crumpled and cast-aside, exhausted from her own efforts to become something more than a consequence. The wound in her shoulder has crusted over; the bleeding has stopped. That doesn't matter. There was more than enough damage done to take her to the edge, and over, into what waits beyond. She is ready to return to the Up-and-Under via the graveyard path. When she goes, she knows she will not go alone.

Ri and Sal and I all played bells at the Palo Alto church,” she said. “Sal and I were already together and we both fell madly in love with him, so we invited him in.” After graduating, they’d moved south together. Riley had his postdoc at Caltech, Eva was studying product design at ArtCenter, and Sal was at UCLA law school. Riley was fidgeting—lifting and dropping and spinning his silverware. “Have I met Sal?” I said. “She’s in the bell choir?” said Eva. “Chinese American? Long black hair?” Yes—she’d been the expert player wanting to wrest the bells from the older woman who’d frozen during a performance. “Sal’s our other,” said Eva. “We’re polys.” “Ahh,” I said. “Polys?” “Polyamorists!” she said.

Un misterio puede ser aún más sencillo: si enciendo este palo de incienso, ¿qué sentiré? El olor es un camino hacia la sanación y hacia asociaciones muy poderosas que muchas veces se pasan por alto. Que huela a Navidad en cualquier época del año o el aroma a pan recién hecho o a potaje casero, puede alimentar al hambriento artista interior. Algunos sonidos nos arrullan. Otros nos estimulan. Escuchar una gran pieza musical durante diez minutos puede ser una forma muy eficaz de meditar. Bailar descalzo durante cinco minutos al son de música de tambores puede hacer que nuestro artista afronte su jornada, su juego, su lucha con un ánimo fresco.

Amos told very few people that he was dying, and, to those he did tell, he gave instructions not to spend a lot of time talking to him about it. He received the news in February 1996. From then on he spoke of his life in the past tense. “He called me when the doctor told him that it was the end of it,” said Avishai Margalit. “I came to see him. And he fetched me from the airport. And we were on our way to Palo Alto. And we stopped somewhere on the road, with a view, and talked, about death and about life. It was important to him that he had his death under control. And the feeling was that he was talking not about himself. Not about his death. There was a kind of stoic distance that was astonishing. He said, ‘Life is a book. The fact that it was a short book doesn’t mean it wasn’t a good book. It was a very good book.’” Amos seemed to understand that an early death was the price of being a Spartan.

bifurcated

I’m a product of my environment, and I’m shot through with its symptoms.

For some Indians, white people who didn’t guard their horses well enough became another natural resource.

In my twenties, when I was in medical school and still training hard, lifting weights almost daily, I experienced a mysterious back injury that required two separate surgeries (one of which was botched), followed by a long and very difficult recovery. For several months I was almost unable to function, surviving on large amounts of pain-killers. I couldn’t even brush my teeth without excruciating back pain, and I spent most of the day just lying on the floor. It got so bad that my mom had to fly out to Palo Alto and take care of me. The thing is, people think it’s terrible when someone in their twenties has to go through this (and it is), yet they almost expect it for someone Sophie’s age.

We can be haunted by a loss or a traumatic event or even by that dumb thing we said that one time.

MITS and the Altair had vanished by 1979. If Roberts and his computer were gone, however, the movement they had done so much to create was already self-sustaining. Not only were new brands of machines flooding the market by the dozens, if not by the hundreds, there were also users’ groups for every microcomputer imaginable, as well as pan-micro groups such as the legendary Homebrew Computer Club, which held its first meeting in a Palo Alto garage in March 1975. There were magazines such as Byte, which debuted in August 1975, and the software periodical Dr. Dobbs Journal of Computer Calisthenics and Orthodontia (motto: “Running Light without Overbyte”), which published its first issue in 1976. There were specialty stores like the Byte Shop and ComputerLand, the latter soon to be a nationwide chain.

Por fin los dos jefes el (14) y Don Miguel llegan a las orillas de Arandas, organizando la gente para la entrada por distintos lados; para agarrar de sorpreza al gobierno Cibil. Al llegar los Rebeldes, les dispararon tiros a cerca distancia y los policias ni fuego hicieron._ Se rindieron al ver que se trataba de gente levantada en armas. A Arandas ya llegaron como 30 hombres de los cuales muchos no traian armas como ya hemos dicho. Unos train una “daga” algunos traian sables, otros palos, hachas, rosaderas etc. Esta gente de verla daba lastima, unos a mas de traer malas armas, traian unas garras de huaraches, su sombreros desgarrados, mochos, su bestido todos remendados, otros hiban en pelo de sus caballo, algunos no traian ni freno y otros nomás en “suadero”.

Shockley Semiconductor in the San Francisco suburb of Mountain View, California, just down the street from Palo Alto,

Some inconsistencies are the product of Apple’s mythmaking rather than PARC’s. The idea that Steve Jobs and his troops saw in PARC a priceless, squandered gem aims to say as much about Jobs’s peerless perspicacity as Xerox’s obtuseness. The author who wrote, “You can have your Lufthansa Heist, your Great Train Robbery…the slickest trick of all was Apple’s daylight raid on the Xerox Palo Alto Research Center” perhaps desired more to promote a heroic vision of Apple than to get at what really happened.

Western Conservative Baptist Seminary Moishe Rosen Jews for Jesus Ray C. Stedman, D.D. (deceased) Peninsula Bible Church (Palo Alto, CA) Stanley D. Toussaint, Th.D. Dallas Theological Seminary Willem VanGemeren, Ph.D. Trinity Evangelical Divinity

As the Model S fever gripped Silicon Valley, I visited Ford’s small research and development lab in Palo Alto. The head of the lab at the time was a ponytailed, sandal-wearing engineer named T. J. Giuli, who felt very jealous of Tesla. Inside of every Ford were dozens of computing systems made by different companies that all had to speak to each other and work as one. It was a mess of complexity that had evolved over time, and simplifying the situation would prove near impossible at this point, especially for a company like Ford, which needed to pump out hundreds of thousands of cars per year and could not afford to stop and reboot. Tesla, by contrast, got to start from scratch and make its own software the focus of the Model S. Giuli would have loved the same opportunity. “Software is in many ways the heart of the new vehicle experience,” he said. “From the powertrain to the warning chimes in the car, you’re using software to create an expressive and pleasing environment. The level of integration that the software has into the rest of the Model S is really impressive. Tesla is a benchmark for what we do here.” Not long after this chat, Giuli left Ford to become an engineer at a stealth start-up. There

Ward, do you think we’ll have time to ride this afternoon? I’d love to go over some of the old trails with you,” Erica asked, smiling at him over the assortment of pastries and wedding cake in the lodge’s dining room. Ward fought the urge to growl his reply that he had an even better idea. He’d love to stuff her into Ralph Cummins’s taxi, slam the door, and instruct Ralph to hit the gas and not slow down until he reached Palo Alto, where Erica was currently living. Once the taxi was out of sight, he’d go down to the bottom of the road to Silver Creek Ranch and lock the gates. With a padlock. Instead, he shoveled in a forkful of the wedding cake Roo had baked and pretended not to hear. He’d been doing a lot of that.

It was only in Palo Alto that I searched “Rachav Binder” and “Rach Binder,” got an undousable flame of her defense of an article of mine critical of the Mormon Church’s databasing of Holocaust victims in order to speed their posthumous conversions

Para todos nosotros ha sido el Bosquecillo la encarnación suprema de esta posición, un símbolo como lo era, en épocas pretéritas, una bandera desgarrada por las balas. Y de igual modo que una bandera era entonces algo más que un ennegrecido pedazo de seda clavado a un palo, también ese pedazo de tierra arrasado y machacado por los proyectiles ha llegado a ser para nosotros algo más que un lugar carente de nombre, al que por ello fue preciso añadir un número con el fin de poder distinguirlo de los demás lugares. Los más de nosotros somos personas sencillas, gente que no sabría dar más que una respuesta confusa si alguien le preguntara por el origen de esta guerra o por sus grandes objetivos y sus grandes causas. Y si alguien les dijera a estos hombres que carece de toda importancia la pérdida o la ganancia de una parcela de terreno tan mezquina como ésa, sin duda no sería mucho lo que podrían replicar. A pesar de todo, sentirían que ese terreno representa algo más que una mezcla de greda y arena plantada de astillados troncos de árboles, cuya situación es determinable en un mapa y cuya superficie puede ser medida — de igual manera que la Cruz de Hierro que muchos llevan en su pecho significa para ellos algo más que un trozo de hierro con un borde plateado. El Bosquecillo 125 despertaría en estos hombres el recuerdo de marchas difíciles, de pesadas semanas de trabajo, de guardias nocturnas durante las cuales ese pedazo de tierra se destacaba en la oscuridad como un llameante alto horno, y de días en que sus ojos lo veían aplastado bajo el peso de nubes de proyectiles. El nombre del Bosquecillo 125 no se les aparecería como un nombre cualquiera, sino como un nombre que se graba al rojo vivo en la memoria y que evoca tal cantidad de acciones y sentimientos que, al mencionarlo, todos los detalles se vuelven insignificantes, como cuando contemplamos uno de esos sepulcros megalíticos que se han conservado de tiempos remotos. Esos hombres sentirían también que ese Bosquecillo no puede ser un lugar como otro cualquiera, porque cada uno de los pasos que en él dieron hubo de ser comprado con la vida, y porque el gran destino de los pueblos fue allí vivido y sufrido en el destino del individuo. Lo que el mensajero de los pocos supervivientes de la guarnición del Bosquecillo acaba de decir suena como una sentencia dictada por un Poder superior, pero como una sentencia de la que uno no tiene por qué avergonzarse, a pesar de lo dura que es.

phone call.” They settle into their seats. Raj pulls out of the garage and onto the tree-lined Sand Hill Road, the road connecting Palo Alto to their home in Los Altos. As he picks up speed, they pass small buildings housing some of the most powerful venture capitalists in the world. After a few minutes

Wanting our kids to be successful is natural,” says Palo Alto psychiatrist Stacy Budin. “But the less healthy part comes from the hyper drive in our communities for kids to set themselves apart and shine in one way or another, or in all ways. There’s so much pressure for kids to achieve that it can become the focus of the mother’s life to ensure that high achievement happens. Some mothers seem to have nothing but their kids’ SATs and accomplishments to talk about. Then, when college admission offers come, the competitiveness, bragging, and comparisons are hard for all but the few who have the most to brag about. It’s not great for kids and it’s not great for mothers.”32 And what’s more, this great achievement race is all calibrated to a college admission system that is very, very broken.

His biggest hit so far is making the first investment in Pinterest, the popular social network used to share photos, organized as collections of pictures on a pin board. Launched in March 2010, it has become one of the most visited sites, with 23 million users in 2012 and a valuation of over $1.5 billion. Pinterest was founded in Palo Alto, Silicon Valley, by three youngsters under 30. “I helped them start and guided them as a mentor to become what they are,” says Cohen. “With this single investment I’m done. As soon as I get my liquidity event I will party like there’s no tomorrow.” All the angels dream of “the big hit,” says Cohen, who has written a book on the subject.[24] They are the ones providing 90% of startup capital, by writing checks out of their own pocket. But they don't do it just thinking of financial returns. “I think we do it because it’s fun. There’s no question that everyone thinks he or she is smarter than everyone else,” the Chairman of the New York Angels says half-jokingly. “In reality no one makes money, although some are luckier and hit the jackpot. Then there is the fashion factor. Everyone today wants to be an angel because it is cool. In other words, we are the prima donnas; we have a big ego. But there is also the idea of doing good, to have the satisfaction of helping start new emerging companies.” The pleasure of giving back: an important part of Jewish culture, and of American culture in general.

But when I first picked up On the Road, it was my boarding pass out of Palo Alto and into destinations unknown—my life’s great adventure.

Technically, we played our first show at Menlo College in Menlo Park, one town over from Palo Alto. That was on April Fool’s Day, ’65.

1979'da Apple, Silikon Vadisi'nin cazip şirketlerinden biriydi ve Jobs, Xerox'un şirketten bir milyon dolarlık hisse satın almasını kabul etmişti. Anlaşmanın koşulları arasında Palo Alto'da, Coyota Hill Road'daki Xerox PARC'ta bir tur vaadi de vardı. Bu tura Xerox'un çığır açan Xerox Alto kişisel bilgisayarının Larry Tesler adındaki mühendis tarafından yapılan sunumu da dâhildi. Jobs ve Atkinson'ın gördükleri onları hayretler içinde bıraktı. O zamanın bilgisayarları bir klavye ile komut yazmalarını gerektirirken, karşılarındaki makine bunun yerine ekrandaki simgelerin mouse denilen bir şeyle seçilebildiği bir sistem kullanıyordu. Bu simgeler seçildiğinde menülerle dolu pencereler açılıyor ve kullanıcı buradan istediği komutu seçebiliyordu. Xerox iyi bir şey yakaladığını biliyordu ama bunun ne olduğundan emin değildi. Sonunda Alto 1981'de genel satışa çıktığında hem yavaş hem de hantaldı; nihayetinde başarısız oldu ve Xerox çok geçmeden kişisel bilgisayar pazarından tamamen çekildi. Fakat Apple'dan gelen çocuklar geleceği gördüklerinin farkına varmışlardı. 'Niye bununla bir şey yapmıyoruz?' diye sormuştu Jobs Teslar'a ziyareti sırasında. 'Muhteşem bir şey bu. Tam bir devrim.' Böylece Jobs, Xerox PARC'takine göre kullanması daha kolay, daha dayanıklı ve daha ucuz mouse yaratacak bir ekip toplamaya koyuldu. Şirket ayrıca bilişimi geri dönülemez şekilde değiştirecek dijital bir arayüz üzerinde de çalışmaya başladı. Bunun sonucu beş yıl sonraki Macintosh'tu -ve o meşhur tabirle, gerisini zaten tarih yazıyor. Bu arada, Xerox'taki vizyon yoksunluğundan usanan ve Jobs'un söylediklerinden hayli etkilenen Tesler, Apple kadrosuna katıldı.

In Palo Alto, David Starr Jordan found parallels between Hutten’s struggles and his own fight for academic freedom. There was one phrase of Hutten’s that particularly resonated. Die Luft der Freiheit weht (The wind of freedom stirs). Since 1906, that obscure German phrase has encircled the Stanford Tree in the school emblem.

If you put a stake in the ground at Kepler’s, an eclectic bookstore run by pacifist Roy Kepler that was located on El Camino Real in Menlo Park beginning in the 1950s, and drew a five-mile circle around it, you would have captured Engelbart’s Augment research group at SRI, McCarthy’s Stanford Artificial Intelligence Laboratory, and Xerox’s Palo Alto Research Center, as well as the hobbyists who made up the People’s Computer Company and the Homebrew Computer Club. It

had been visiting a few people at Sun Microsystems’s JavaSoft Division in Palo Alto. He was

Covering the landscape with chargers is crucial as Tesla prepares for the U.S. release this summer of the Model X, a much-delayed SUV. The Palo Alto-based company has said it will deliver 55,000 vehicles globally this year, up 74 percent from 2014. Charging stations are a big issue in China, where Tesla must overcome the perception that charging is inconvenient. Destination Charging will expand to Europe this spring.

Palo Alto,

SmartThings said in a blog post this week that it would operate as an independent business within Samsung's Open Innovation Center and would relocate to a headquarters in Palo Alto. Joining forces with Samsung will enable SmartThings to support leading smartphone vendors, devices and applications, according to the blog post.

Phlebotomy. Even the word sounds archaic—and that’s nothing compared to the slow, expensive, and inefficient reality of drawing blood and having it tested. As a college sophomore, Elizabeth Holmes envisioned a way to reinvent old-fashioned phlebotomy and, in the process, usher in an era of comprehensive superfast diagnosis and preventive medicine. That was a decade ago. Holmes, now 30, dropped out of Stanford and founded a company called Theranos with her tuition money. Last fall it finally introduced its radical blood-testing service in a Walgreens pharmacy near the company headquarters in Palo Alto, California. (The plan is to roll out testing centers nationwide.) Instead of vials of blood—one for every test needed—Theranos requires only a pinprick and a drop of blood. With that they can perform hundreds of tests, from standard cholesterol checks to sophisticated genetic analyses. The results are faster, more accurate, and far cheaper than conventional methods. The implications are mind-blowing. With inexpensive and easy access to the information running through their veins, people will have an unprecedented window on their own health. And a new generation of diagnostic tests could allow them to head off serious afflictions from cancer to diabetes to heart disease. None of this would work if Theranos hadn’t figured out how to make testing transparent and inexpensive. The company plans to charge less than 50 percent of the standard Medicare and Medicaid reimbursement rates. And unlike the rest of the testing industry, Theranos lists its prices on its website: blood typing, $2.05; cholesterol, $2.99; iron, $4.45. If all tests in the US were performed at those kinds of prices, the company says, it could save Medicare $98 billion and Medicaid $104 billion over the next decade.

Similarly, those Internet tycoons who are apparently so willing to devalue our privacy are vehemently protective of their own. Google insisted on a policy of not talking to reporters from CNET, the technology news site, after CNET published Eric Schmidt’s personal details—including his salary, campaign donations, and address, all public information obtained via Google—in order to highlight the invasive dangers of his company. Meanwhile, Mark Zuckerberg purchased the four homes adjacent to his own in Palo Alto, at a cost of $30 million, to ensure his privacy. As CNET put it, “Your personal life is now known as Facebook’s data. Its CEO’s personal life is now known as mind your own business.” The same contradiction is expressed by the many ordinary citizens who dismiss the value of privacy yet nonetheless have passwords on their email and social media accounts. They put locks on their bathroom doors; they seal the envelopes containing their letters. They engage in conduct when nobody is watching that they would never consider when acting in full view. They say things to friends, psychologists, and lawyers that they do not want anyone else to know. They give voice to thoughts online that they do not want associated with their names. The many pro-surveillance advocates I have debated since Snowden blew the whistle have been quick to echo Eric Schmidt’s view that privacy is for people who have something to hide. But none of them would willingly give me the passwords to their email accounts, or allow video cameras in their homes.

A startup called Wit.ai plans to make it easy for hardware makers and software developers to add custom voice controls to everything from Internet-connected thermostats to drones to smart watches. While big companies like Apple and Google have their own voice recognition technology, smaller companies and independent developers don’t have the deep pockets required to create voice software that continuously learns from mountains of data. Wit.ai, based in Palo Alto, California, is taking aim at the swiftly growing number of devices with small displays, or no screen at all, and at activities like driving and cooking, where you don’t want to look at or touch a display.

Four years later, in 2013, Facebook bought Instagram for one billion dollars in cash and stock. A billion dollars! Driving to Palo Alto in Evan’s Porsche, I couldn’t even conceive of a number that high. I like to think that Mark Zuckerberg learned something from his encounter with us. He wasn’t going to hedge his bets this time with some paltry offer like five hundred million in a mix of stock and cash. He probably said to Kevin Systrom, the creator of Instagram, “You’ve been working on this for eighteen months. I will give you one billion dollars.” I mean, startup, schmart-up. Who could say no to that?

At L2, we track migration patterns between the largest firms, including traditional agencies and the Four. WPP is the world’s largest advertising group. Some 2,000 of its former employees have migrated to Facebook or Google. By comparison, only 124 former Facebook or Google peeps left to go work at WPP. Consider the reverse migrants—124 that went back to WPP. Many of them, it turns out, had only interned at Facebook or Google, and went to WPP when they weren’t extended offers in Palo Alto or Mountainside.21 The ad world today is increasingly run by the leftovers. L2 Analysis of LinkedIn Data.

sometimes at the Sheraton hotel in Palo Alto.

«Si vives cada día de tu vida como si fuera el último, algún día realmente tendrás razón» STEVE JOBS (San Francisco, California, 24 de febrero de 1955-Palo Alto, California, 5 de octubre de 2011), empresario y magnate de los negocios del sector informático y de la industria del entretenimiento estadounidense. Cofundador y presidente ejecutivo de Apple Inc.

The Jobs-designed factory obliterated the difference in white-collar/blue-collar work environments found everywhere else; NeXT factory employees in Fremont worked amidst luxury equal to what the employees in the Palo Alto office enjoyed.

I swam deeper. If a stressful thought emerged, I let it out with a long exhale, letting the fish gobble it up, released and dissolved. I was seventy feet down, the depth of six pools, one hour gliding by, then two. I left the pain, the kind that blinded me, that had me dreaming of sinking into nothingness, the kind that made me want to disappear. How could you want to leave the world if this is the world. All this beauty and strangeness. I felt it had been holding a secret, that just below the surface there were neon mountains, clams the size of bathtubs. All I had to do was equip myself to go deeper, to push past the initial pains, to teach myself to breathe. When it’s winter in one place it is summer in another. When I return to Palo Alto, to the pallid walls of courtrooms and legal documents and media headlines, hearing the echoes of heels on tiles, I would also hear the tink tink tink. I would remember that this world also exists, and that I can exist in it. This world is just as real as that one.

Palo Alto, California.

The City of Palo Alto had to commit to building affordable homes. Stanford University with its $21.4 billion endowment, its eight thousand acres, 60 percent of it open even now, needed to model good citizenship with a little mixed-income lodging for both employees and the greater community. The state had to kick in. The tech industry was obscenely wealthy. (He’d recently read that Bill Gates’s $90 billion fortune was .5 percent of the U.S. GDP.) There was still a federal government out there, no matter how frozen and hobbled by idiocy and partisanship and downright meanness; someone somewhere had to care.