Packaging Messages Quotes

I’m a modern man, a man for the millennium. Digital and smoke free. A diversified multi-cultural, post-modern deconstruction that is anatomically and ecologically incorrect. I’ve been up linked and downloaded, I’ve been inputted and outsourced, I know the upside of downsizing, I know the downside of upgrading. I’m a high-tech low-life. A cutting edge, state-of-the-art bi-coastal multi-tasker and I can give you a gigabyte in a nanosecond! I’m new wave, but I’m old school and my inner child is outward bound. I’m a hot-wired, heat seeking, warm-hearted cool customer, voice activated and bio-degradable. I interface with my database, my database is in cyberspace, so I’m interactive, I’m hyperactive and from time to time I’m radioactive. Behind the eight ball, ahead of the curve, ridin the wave, dodgin the bullet and pushin the envelope. I’m on-point, on-task, on-message and off drugs. I’ve got no need for coke and speed. I've got no urge to binge and purge. I’m in-the-moment, on-the-edge, over-the-top and under-the-radar. A high-concept, low-profile, medium-range ballistic missionary. A street-wise smart bomb. A top-gun bottom feeder. I wear power ties, I tell power lies, I take power naps and run victory laps. I’m a totally ongoing big-foot, slam-dunk, rainmaker with a pro-active outreach. A raging workaholic. A working rageaholic. Out of rehab and in denial! I’ve got a personal trainer, a personal shopper, a personal assistant and a personal agenda. You can’t shut me up. You can’t dumb me down because I’m tireless and I’m wireless, I’m an alpha male on beta-blockers. I’m a non-believer and an over-achiever, laid-back but fashion-forward. Up-front, down-home, low-rent, high-maintenance. Super-sized, long-lasting, high-definition, fast-acting, oven-ready and built-to-last! I’m a hands-on, foot-loose, knee-jerk head case pretty maturely post-traumatic and I’ve got a love-child that sends me hate mail. But, I’m feeling, I’m caring, I’m healing, I’m sharing-- a supportive, bonding, nurturing primary care-giver. My output is down, but my income is up. I took a short position on the long bond and my revenue stream has its own cash-flow. I read junk mail, I eat junk food, I buy junk bonds and I watch trash sports! I’m gender specific, capital intensive, user-friendly and lactose intolerant. I like rough sex. I like tough love. I use the “F” word in my emails and the software on my hard-drive is hardcore--no soft porn. I bought a microwave at a mini-mall; I bought a mini-van at a mega-store. I eat fast-food in the slow lane. I’m toll-free, bite-sized, ready-to-wear and I come in all sizes. A fully-equipped, factory-authorized, hospital-tested, clinically-proven, scientifically- formulated medical miracle. I’ve been pre-wash, pre-cooked, pre-heated, pre-screened, pre-approved, pre-packaged, post-dated, freeze-dried, double-wrapped, vacuum-packed and, I have an unlimited broadband capacity. I’m a rude dude, but I’m the real deal. Lean and mean! Cocked, locked and ready-to-rock. Rough, tough and hard to bluff. I take it slow, I go with the flow, I ride with the tide. I’ve got glide in my stride. Drivin and movin, sailin and spinin, jiving and groovin, wailin and winnin. I don’t snooze, so I don’t lose. I keep the pedal to the metal and the rubber on the road. I party hearty and lunch time is crunch time. I’m hangin in, there ain’t no doubt and I’m hangin tough, over and out!

Lola and I both highly believed in the value of metaphorical gifts, so while everyone else saw a demonic-looking cat skeleton dripping wax on the packaging, Lola saw the message: Our friendship is like this feline shaped candle - burn away all the shit, and you and me are still solid underneath. Always.

Or maybe that’s what it’s all about: this religion’s substance is its lack of substance. In McLuhanesque terms, the medium is the message. Some people might find that cool.” “McLuhanesque?” “Hey, look, even I read a book now and then,” Ayumi protested. “McLuhan was ahead of his time. He was so popular for a while that people tend not to take him seriously, but what he had to say was right.” “In other words, the package itself is the contents. Is that it?” “Exactly. The characteristics of the package determine the nature of the contents, not the other way around.

THE ORGANIC FOODS MYTH A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight. So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic. Suzy Kassem, Truth Is Crying

The Lord speaks to each one of us in different ways. He may use your mother, your sister, your child, or even your boss. He might even use an unbeliever. God never said his messages would come in nicely wrapped packages from your pastor," the pastor could be heard saying from inside the packed church. "God doesn't do things the way WE want them done. He does things the way we NEED them done, so he can get out of us what holds us back, what keeps us from him. He wants to help us reach the next level. He sends us what we need, when we need it, in HIS time. We are on his schedule, not the other way around.

Identify your unique benefits. Develop commercial insight that challenges customers’ thinking. Package commercial insight in compelling messages that “lead to.” Equip reps to challenge customers.

And then you’ve got a media ready to package that, because it takes away from the political content of them songs. Suddenly there’s not a real serious social message, there’s just a drug addict. I

God's message for you this morning isn't that everything will be okay here on earth, because it won't. The rotten, sorrowful smell of death is still too strong among us for me to tell you anything but the truth.” He held up a single finger. “But death will not have the last say. For those who believe in Jesus—in a God who would cry alongside you—death will never have the last word. And that, dear friends, is the hope we can take home with us. Hope that comes packaged in that very special story about Mary, Martha, and Lazarus.

I may not, perhaps, be forgiven for introducing sober matters with a frivolous notion, but the problem of making sense out of the seeming chaos of experience reminds me of my childish desire to send someone a parcel of water in the mail. The recipient unties the string, releasing the deluge in his lap. But the game would never work, since it is irritatingly impossible to wrap and tie a pound of water in a paper package. There are kinds of paper which won’t disintegrate when wet, but the trouble is to get the water itself into any manageable shape, and to tie the string without bursting the bundle. The more one studies attempted solutions to problems in politics and economics, in art, philosophy, and religion, the more one has the impression of extremely gifted people wearing out their ingenuity at the impossible and futile task of trying to get the water of life into neat and permanent packages.

People want to hear a message that "appeal to some universal self-interest." Truth is unimportant as long as we "give them a spiritual high." Such a false gospel has generated a large group of readers consisting of those who consider themselves Christians but are not, and it is to these false converts that the businesses market their attractively packaged products.

By their indifference to abuse, bullying, and harassment, parents, teachers, and employers send additional, subtle messages often written between the lines: You must also endure whatever comes with the package. It happens. Life is tough. Kids will be kids. We all went through it. It’s part of growing up. It’s a rite of passage. Get over it. It’ll make you stronger. Suck it up, kid. Hey, you wanna work here, you don’t make waves.

Hey Pete. So why the leave from social media? You are an activist, right? It seems like this decision is counterproductive to your message and work." A: The short answer is I’m tired of the endless narcissism inherent to the medium. In the commercial society we have, coupled with the consequential sense of insecurity people feel, as they impulsively “package themselves” for public consumption, the expression most dominant in all of this - is vanity. And I find that disheartening, annoying and dangerous. It is a form of cultural violence in many respects. However, please note the difference - that I work to promote just that – a message/idea – not myself… and I honestly loath people who today just promote themselves for the sake of themselves. A sea of humans who have been conditioned into viewing who they are – as how they are seen online. Think about that for a moment. Social identity theory run amok. People have been conditioned to think “they are” how “others see them”. We live in an increasing fictional reality where people are now not only people – they are digital symbols. And those symbols become more important as a matter of “marketing” than people’s true personality. Now, one could argue that social perception has always had a communicative symbolism, even before the computer age. But nooooooothing like today. Social media has become a social prison and a strong means of social control, in fact. Beyond that, as most know, social media is literally designed like a drug. And it acts like it as people get more and more addicted to being seen and addicted to molding the way they want the world to view them – no matter how false the image (If there is any word that defines peoples’ behavior here – it is pretention). Dopamine fires upon recognition and, coupled with cell phone culture, we now have a sea of people in zombie like trances looking at their phones (literally) thousands of times a day, merging their direct, true interpersonal social reality with a virtual “social media” one. No one can read anymore... they just swipe a stream of 200 character headlines/posts/tweets. understanding the world as an aggregate of those fragmented sentences. Massive loss of comprehension happening, replaced by usually agreeable, "in-bubble" views - hence an actual loss of variety. So again, this isn’t to say non-commercial focused social media doesn’t have positive purposes, such as with activism at times. But, on the whole, it merely amplifies a general value system disorder of a “LOOK AT ME! LOOK AT HOW GREAT I AM!” – rooted in systemic insecurity. People lying to themselves, drawing meaningless satisfaction from superficial responses from a sea of avatars. And it’s no surprise. Market economics demands people self promote shamelessly, coupled with the arbitrary constructs of beauty and success that have also resulted. People see status in certain things and, directly or pathologically, use those things for their own narcissistic advantage. Think of those endless status pics of people rock climbing, or hanging out on a stunning beach or showing off their new trophy girl-friend, etc. It goes on and on and worse the general public generally likes it, seeking to imitate those images/symbols to amplify their own false status. Hence the endless feedback loop of superficiality. And people wonder why youth suicides have risen… a young woman looking at a model of perfection set by her peers, without proper knowledge of the medium, can be made to feel inferior far more dramatically than the typical body image problems associated to traditional advertising. That is just one example of the cultural violence inherent. The entire industry of social media is BASED on narcissistic status promotion and narrow self-interest. That is the emotion/intent that creates the billions and billions in revenue these platforms experience, as they in turn sell off people’s personal data to advertisers and governments. You are the product, of course.

I Won’t Write Your Obituary You asked if you could call to say goodbye if you were ever really gonna kill yourself. Sure, but I won’t write your obituary. I’ll commission it from some dead-end journalist who will say things like: “At peace… Better place… Fought the good fight…” Maybe reference the loving embrace of Capital-G-God at least 4 times. Maybe quote Charles fucking Bukowski. And I won’t stop them because I won’t write your obituary. But if you call me, I will write you a new sky, one you can taste. I will write you a D-I-Y cloud maker so on days when you can’t do anything you can still make clouds in whatever shape you want them. I will write you letters, messages in bottles, in cages, in orange peels, in the distance between here and the moon, in forests and rivers and bird songs. I will write you songs. I can’t write music, but I’ll find Rihanna, and I’ll get her to write you music if it will make you want to dance a little longer. I will write you a body whose veins are electricity because outlets are easier to find than good shrinks, but we will find you a good shrink. I will write you 1-800-273-8255, that’s the suicide hotline; we can call it together. And yeah, you can call me, but I won’t tell you it’s okay, that I forgive you. I won’t say “goodbye” or “I love you” one last time. You won’t leave on good terms with me, Because I will not forgive you. I won’t read you your last rights, absolve you of sin, watch you sail away on a flaming viking ship, my hand glued to my forehead. I will not hold your hand steady around a gun. And after, I won’t come by to pick up the package of body parts you will have left specifically for me. I’ll get a call like “Ma’am, what would you have us do with them?” And I’ll say, “Burn them. Feed them to stray cats. Throw them at school children. Hurl them at the sea. I don’t care. I don’t want them.” I don’t want your heart. It’s not yours anymore, it’s just a heart now and I already have one. I don’t want your lungs, just deflated birthday party balloons that can’t breathe anymore. I don’t want a jar of your teeth as a memento. I don’t want your ripped off skin, a blanket to wrap myself in when I need to feel like your still here. You won’t be there. There’s no blood there, there’s no life there, there’s no you there. I want you. And I will write you so many fucking dead friend poems, that people will confuse my tongue with your tombstone and try to plant daisies in my throat before I ever write you an obituary while you’re still fucking here. So the answer to your question is “yes”. If you’re ever really gonna kill yourself, yes, please, call me.

Operative Six,” an artificial-sounding voice said, from the other end of the call. “This is Roberto Gratas, daily code seven nine three three.” “Code confirmed,” the voice said several seconds later. “Convey message.” “Request delivery of the second target package on my mark.” Gratas looked at me and smiled. “Here it comes, Charlie,” he said. “Request confirmed and denied,” the voice on the other end of the line said. “Excuse me?” Gratas looked confused. “Request confirmed and denied,” the voice repeated. “You’re denying my request.” “Confirm, we’re denying it.” “You can’t deny it.” “Your denial of our denial is confirmed and denied,” the voice said. “Who is this?” Gratas said. “Operative Six.” “Operative Six, confirm that you know who I am.” “You are Roberto Gratas.” “Confirm that you have cleared my daily code.” “Your daily code has been confirmed.” “Then you can’t deny my request!” “This syllogism is faulty and is denied,” the voice said.

This is your opportunity! The Zed, shine your eyes! They call it a big-big name, evaluation consulting, but it is not difficult. You undervalue the properties and make sure it looks as if you are following due process. You acquire the property, sell off half to pay your purchase price, and you are in business! You’ll register your own company. Next thing, you’ll build a house in Lekki and buy some cars and ask our hometown to give you some titles and your friends to put congratulatory messages in the newspapers for you and before you know, any bank you walk into, they will want to package a loan immediately and give it to you, because they think you no longer need the money! And after you register your own company, you must find a white man. Find one of your white friends in England. Tell everybody he is your General Manager. You will see how doors will open for you because you have an oyinbo General Manager. Even Chief has some white men that he brings in for show when he needs them. That is how Nigeria works. I’m telling you.

Cash was running low, so I'd applied for a job as an administrative assistant for a nonprofit arts group. Without question, my organizational skills were as sharp as my vision, and I had no office experience to speak of. Luckily for me, none of this surfaced during the interview. 'Ryan, pretend it's a rough morning for a sec. Handle this situation for me. When you arrive at work to open the arts resource centre, several people are already at the door. Two clients want immediate help with grant applications - you know those artists, they just can't wait! - and a third wants to use our library, which isn't open till noon. Entering the office, you hear the phone is ringing and see the message light is blinking. The fax machine looks jammed again, and we're expecting an important document. Among the people waiting is a courier with a package you need to sign for. Think about it, though. The lights haven't been turned on yet, and the sign put out front. The alarm needs the code within a minute, too. So, wow, rough morning. I'd like to know what you'd do first.' 'First I'd tell everybody how weird this is. I'm in the same test situation from my job interview. What are the chances?' I started the next day.

More than anything, we have lost the cultural customs and traditions that bring extended families together, linking adults and children in caring relationships, that give the adult friends of parents a place in their children's lives. It is the role of culture to cultivate connections between the dependent and the dependable and to prevent attachment voids from occurring. Among the many reasons that culture is failing us, two bear mentioning. The first is the jarringly rapid rate of change in twentieth-century industrial societies. It requires time to develop customs and traditions that serve attachment needs, hundreds of years to create a working culture that serves a particular social and geographical environment. Our society has been changing much too rapidly for culture to evolve accordingly. There is now more change in a decade than previously in a century. When circumstances change more quickly than our culture can adapt to, customs and traditions disintegrate. It is not surprising that today's culture is failing its traditional function of supporting adult-child attachments. Part of the rapid change has been the electronic transmission of culture, allowing commercially blended and packaged culture to be broadcast into our homes and into the very minds of our children. Instant culture has replaced what used to be passed down through custom and tradition and from one generation to another. “Almost every day I find myself fighting the bubble-gum culture my children are exposed to,” said a frustrated father interviewed for this book. Not only is the content often alien to the culture of the parents but the process of transmission has taken grandparents out of the loop and made them seem sadly out of touch. Games, too, have become electronic. They have always been an instrument of culture to connect people to people, especially children to adults. Now games have become a solitary activity, watched in parallel on television sports-casts or engaged in in isolation on the computer. The most significant change in recent times has been the technology of communication — first the phone and then the Internet through e-mail and instant messaging. We are enamored of communication technology without being aware that one of its primary functions is to facilitate attachments. We have unwittingly put it into the hands of children who, of course, are using it to connect with their peers. Because of their strong attachment needs, the contact is highly addictive, often becoming a major preoccupation. Our culture has not been able to evolve the customs and traditions to contain this development, and so again we are all left to our own devices. This wonderful new technology would be a powerfully positive instrument if used to facilitate child-adult connections — as it does, for example, when it enables easy communication between students living away from home, and their parents. Left unchecked, it promotes peer orientation.

Motor-scooter riders with big beards and girl friends who bounce on the back of the scooters and wear their hair long in front of their faces as well as behind, drunks who follow the advice of the Hat Council and are always turned out in hats, but not hats the Council would approve. Mr. Lacey, the locksmith,, shups up his shop for a while and goes to exchange time of day with Mr. Slube at the cigar store. Mr. Koochagian, the tailor, waters luxuriant jungle of plants in his window, gives them a critical look from the outside, accepts compliments on them from two passers-by, fingers the leaves on the plane tree in front of our house with a thoughtful gardener's appraisal, and crosses the street for a bite at the Ideal where he can keep an eye on customers and wigwag across the message that he is coming. The baby carriages come out, and clusters of everyone from toddlers with dolls to teenagers with homework gather at the stoops. When I get home from work, the ballet is reaching its cresendo. This is the time roller skates and stilts and tricycles and games in the lee of the stoop with bottletops and plastic cowboys, this is the time of bundles and packages, zigzagging from the drug store to the fruit stand and back over to the butcher's; this is the time when teenagers, all dressed up, are pausing to ask if their slips shows or their collars look right; this is the time when beautiful girls get out of MG's; this is the time when the fire engines go through; this is the time when anybody you know on Hudson street will go by. As the darkness thickens and Mr. Halpert moors the laundry cart to the cellar door again, the ballet goes under lights, eddying back nad forth but intensifying at the bright spotlight pools of Joe's sidewalk pizza, the bars, the delicatessen, the restaurant and the drug store. The night workers stop now at the delicatessen, to pick up salami and a container of milk. Things have settled down for the evening but the street and its ballet have not come to a stop. I know the deep night ballet and its seasons best from waking long after midnight to tend a baby and, sitting in the dark, seeing the shadows and hearing sounds of the sidewalk. Mostly it is a sound like infinitely patterning snatches of party conversation, and, about three in the morning, singing, very good singing. Sometimes their is a sharpness and anger or sad, sad weeping, or a flurry of search for a string of beads broken. One night a young man came roaring along, bellowing terrible language at two girls whom he had apparently picked up and who were disappointing him. Doors opened, a wary semicircle formed around him, not too close, until police came. Out came the heads, too, along the Hudsons street, offering opinion, "Drunk...Crazy...A wild kid from the suburbs" Deep in the night, I am almost unaware of how many people are on the street unless someone calls the together. Like the bagpipe. Who the piper is and why he favored our street I have no idea.

Imagine that your prayer is a poorly dressed beggar reeking of alcohol and body odor, stumbling toward the palace of the great king. You have become your prayer. As you shuffle toward the barred gate, the guards stiffen. Your smell has preceded you. You stammer out a message for the great king: “I want to see the king.” Your words are barely intelligible, but you whisper one final word, “Jesus. I come in the name of Jesus.” At the name of Jesus, as if by magic, the palace comes alive. The guards snap to attention, bowing low in front of you. Lights come on, and the door flies open. You are ushered into the palace and down a long hallway into the throne room of the great king, who comes running to you and wraps you in his arms. “ASKING IN JESUS’ NAME” ISN’T ANOTHER THING I HAVE TO GET RIGHT SO MY PRAYERS ARE PERFECT. IT IS ONE MORE GIFT OF GOD BECAUSE MY PRAYERS ARE SO IMPERFECT. The name of Jesus gives my prayers royal access. They get through. Jesus isn’t just the Savior of my soul. He’s also the Savior of my prayers. My prayers come before the throne of God as the prayers of Jesus. “Asking in Jesus’ name” isn’t another thing I have to get right so my prayers are perfect. It is one more gift of God because my prayers are so imperfect. Jesus’ seal not only guarantees that my package gets through, but it also transforms the package. Paul says in Romans 8:26, “The Spirit helps us in our weakness. For we do not know what to pray for as we ought, but the Spirit himself intercedes for us with groanings too deep for words.

The failure of Communism was consecrated in the fall of the Soviet Union. The remarkable thing is that, as in most cases when prophecy fails, the faith never faltered. Indeed, an alternative version had long been maturing, though cast into the shadows for a time by enthusiasm for the quick fix of revolution. It had, however, been maturing for at least a century and already had a notable repertoire of institutions available. We may call it Olympianism, because it is the project of an intellectual elite that believes that it enjoys superior enlightenment and that its business is to spread this benefit to those living on the lower slopes of human achievement. And just as Communism had been a political project passing itself off as the ultimate in scientific understanding, so Olympianism burrowed like a parasite into the most powerful institution of the emerging knowledge economy--the universities. We may define Olympianism as a vision of human betterment to be achieved on a global scale by forging the peoples of the world into a single community based on the universal enjoyment of appropriate human rights. Olympianism is the cast of mind dedicated to this end, which is believed to correspond to the triumph of reason and community over superstition and hatred. It is a politico-moral package in which the modern distinction between morals and politics disappears into the aspiration for a shared mode of life in which the communal transcends individual life. To be a moral agent is in these terms to affirm a faith in a multicultural humanity whose social and economic conditions will be free from the causes of current misery. Olympianism is thus a complex long-term vision, and contemporary Western Olympians partake of different fragments of it. To be an Olympian is to be entangled in a complex dialectic involving elitism and egalitarianism. The foundational elitism of the Olympian lies in self-ascribed rationality, generally picked up on an academic campus. Egalitarianism involves a formal adherence to democracy as a rejection of all forms of traditional authority, but with no commitment to taking any serious notice of what the people actually think. Olympians instruct mortals, they do not obey them. Ideally, Olympianism spreads by rational persuasion, as prejudice gives way to enlightenment. Equally ideally, democracy is the only tolerable mode of social coordination, but until the majority of people have become enlightened, it must be constrained within a framework of rights, to which Olympian legislation is constantly adding. Without these constraints, progress would be in danger from reactionary populism appealing to prejudice. The overriding passion of the Olympian is thus to educate the ignorant and everything is treated in educational terms. Laws for example are enacted not only to shape the conduct of the people, but also to send messages to them. A belief in the power of role models, public relations campaigns, and above all fierce restrictions on raising sensitive questions devant le peuple are all part of pedagogic Olympianism.

PRAYING IN JESUS’ NAME Deep down, we just don’t believe God is as generous as he keeps saying he is. That’s why Jesus added the fine print—“ask in my name.” Let me explain what that means. Imagine that your prayer is a poorly dressed beggar reeking of alcohol and body odor, stumbling toward the palace of the great king. You have become your prayer. As you shuffle toward the barred gate, the guards stiffen. Your smell has preceded you. You stammer out a message for the great king: “I want to see the king.” Your words are barely intelligible, but you whisper one final word, “Jesus. I come in the name of Jesus.” At the name of Jesus, as if by magic, the palace comes alive. The guards snap to attention, bowing low in front of you. Lights come on, and the door flies open. You are ushered into the palace and down a long hallway into the throne room of the great king, who comes running to you and wraps you in his arms. The name of Jesus gives my prayers royal access. They get through. Jesus isn’t just the Savior of my soul. He’s also the Savior of my prayers. My prayers come before the throne of God as the prayers of Jesus. “Asking in Jesus’ name” isn’t another thing I have to get right so my prayers are perfect. It is one more gift of God because my prayers are so imperfect. Jesus’ seal not only guarantees that my package gets through, but it also transforms the package. Paul says in Romans 8:26, “The Spirit helps us in our weakness. For we do not know what to pray for as we ought, but the Spirit himself intercedes for us with groanings too deep for words.

Respect but do not fear your own fear. Do not let it come between you and something that might be deeply enjoyable. Remember it is quite normal to be a bit frightened of being alone. Most of us grew up in a social environment that sent out the explicit message that solitude was bad for you: it was bad for your health (especially your mental health) and bad for your 'character' too. Too much of it and you would promptly become weird, psychotic, self-obsessed, very possibly a sexual predator and rather literally a wanker. Mental (and even physical) well-being, along with virtue, depends, in this model, on being a good mixer, a team-player, and having high self-esteem, plus regular, uninhibited, simultaneous orgasms with one partner (at a time). Actually, of course, it is never this straightforward because at the same time as pursuing this 'extrovert ideal', society gives out an opposite - though more subterranean - message. Most people would still rather be described as sensitive, spiritual, reflective, having rich inner lives and being good listeners, than the more extroverted opposites. I think we still admire the life of the intellectual over that of the salesman; of the composer over the performer (which is why pop stars constantly stress that they write their own songs); of the craftsman over the politician; of the solo adventurer over the package tourist. People continue to believe, in the fact of so much evidence - films, for example - that Great Art can only be produced by solitary geniuses. But the kind of unexamined but mixed messages that society offers us in relation to being alone add to the confusion; and confusion strengthens fear.

Once we’re on the bus, I realize my parents and Charlene have no idea where I am. I pull my phone out, turn it on, and check my texts. There are twenty-seven. Alex sent fifteen between four in the afternoon and just prior to the start of the game. The rest are from my mom and Charlene. Having checked before I left for the Great White North, I discovered roaming charges were super expensive, hence the reason I shut my phone off. I quickly shoot a text to Charlene and one to my mom to let them know I haven’t been kidnapped by a serial killer. The plan is to meet up with everyone at the bar to celebrate the win. When I’ve finished texting, I look over at Alex. He’s staring at me. “Why didn’t you respond to any of my messages today?” He sounds like I kicked his pet beaver. “Do you have any idea how expensive the roaming charges are in Canada? It doesn’t even make sense. Canada’s kind of like a huge state in the north. I know it’s a commonwealth and all, but wouldn’t it be more convenient if we had the same money and government?” Alex’s mouth hangs open. I fear I may have insulted him. “Every text I send costs seventy-five cents outside of the US, and I didn’t buy a package. I figured I’d see you soon enough, and if I sent you messages I’d tell you I was coming, and I wanted it to be a surprise.” “I’m going to pretend you didn’t say any of that shit about Canada being an extension of the US, Violet. I know you don’t mean that.” Ooooh, I definitely offended him. I’ll bring it up again later. It would be the perfect way to get him all riled up before we get naked. He might smack my ass for it. Interestingly enough, the possibility gets me a little excited.

For fifteen years, John and Barbara Varian were furniture builders, living on a ranch in Parkfield, California, a tiny town where the welcome sign reads “Population 18.” The idea for a side business came about by accident after a group of horseback riding enthusiasts asked if they could pay a fee to ride on the ranch. They would need to eat, too—could John and Barbara do something about that? Yes, they could. In the fall of 2006, a devastating fire burned down most of their inventory, causing them to reevaluate the whole operation. Instead of rebuilding the furniture business (no pun intended), they decided to change course. “We had always loved horses,” Barbara said, “so we decided to see about having more groups pay to come to the ranch.” They built a bunkhouse and upgraded other buildings, putting together specific packages for riding groups that included all meals and activities. John and Barbara reopened as the V6 Ranch, situated on 20,000 acres exactly halfway between Los Angeles and San Francisco. Barbara’s story stood out to me because of something she said. I always ask business owners what they sell and why their customers buy from them, and the answers are often insightful in more ways than one. Many people answer the question directly—“We sell widgets, and people buy them because they need a widget”—but once in a while, I hear a more astute response. “We’re not selling horse rides,” Barbara said emphatically. “We’re offering freedom. Our work helps our guests escape, even if just for a moment in time, and be someone they may have never even considered before.” The difference is crucial. Most people who visit the V6 Ranch have day jobs and a limited number of vacation days. Why do they choose to visit a working ranch in a tiny town instead of jetting off to lie on a beach in Hawaii? The answer lies in the story and messaging behind John and Barbara’s offer. Helping their clients “escape and be someone else” is far more valuable than offering horse rides. Above all else, the V6 Ranch is selling happiness.

Nazism, fascism, and communism were belief systems adopted passionately by millions of well-educated men and women. Taken together, all of the totalitarian ideologies were self-contained and delivered through a one-way flow of propaganda that prevented the people who were enmeshed in the ideology from actively participating in challenging its lack of human values. Unfortunately, the legacy of the twentieth century’s ideologically driven bloodbaths has included a new cynicism about reason itself—because reason was so easily used by propagandists to disguise their impulse to power by cloaking it in clever and seductive intellectual formulations. In an age of propaganda, education itself can become suspect. When ideology is so often woven into the “facts” that are delivered in fully formed and self-contained packages, people naturally begin to develop some cynicism about what they are being told. When people are subjected to ubiquitous and unrelenting mass advertising, reason and logic often begin to seem like they are no more than handmaidens for the sophisticated sales force. And now that these same techniques dominate the political messages sent by candidates to voters, the integrity of our democracy has been placed under the same cloud of suspicion. Many advocacy organizations—progressive as well as conservative—often give the impression that they already have exclusive possession of the truth and merely have to “educate” others about what they already know. Resentment toward this attitude is also one of the many reasons for a resurgence of the traditional anti-intellectual strain in America. When people don’t have an opportunity to interact on equal terms and test the validity of what they’re being “taught” in the light of their own experience, and share with one another in a robust and dynamic dialogue that enriches what the “experts” are telling them with the wisdom of the groups as a whole, they naturally begin to resist the assumption that the experts know best. If well-educated citizens have no effective way to communicate their ideas to others and no realistic prospect of catalyzing the formation of a critical mass of opinion supporting their ideas, then their education is for naught where the vitality of our democracy is concerned.

Sean at sixteen thought 'Rexecutioner's Dream' was the greatest thing he'd ever heard, something so strange and different it seemed like a message from another realm. It had cover art, but the art was glued onto the inner sleeve of a standard-issue black cassette; the spine was hand lettered. It was the product of someone's hard work, a vision brought into the world of real things. A dream disguised in a crude, plain package.

package com.example.helloworld.actions; import org.eclipse.jface.action.IAction; import org.eclipse.jface.viewers.ISelection; import org.eclipse.ui.IWorkbenchWindow; import org.eclipse.ui.IWorkbenchWindowActionDelegate; import org.eclipse.jface.dialogs.MessageDialog; public class ExampleAction implements IWorkbenchWindowActionDelegate {     private IWorkbenchWindow window;     public ExampleAction() {     }     public void run(IAction action) {         MessageDialog.openInformation(             window.getShell(),             "org.eclipse.helloworld",             "Hello, Eclipse architecture world");     }     public void selectionChanged(IAction action, ISelection selection) {     }     public void dispose() {     }     public void init(IWorkbenchWindow window) {         this.window = window;     } }

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Like the tobacco industry, the food industry has a problem. So does the diet industry. Both of them would rather have their customers believe that we’re the ones with the problem—we’re too weak willed to control our appetites and refuse to take responsibility for our weight. So far, the companies have done a good job at selling that message. It’s a clever way to distract us from their problem, which is that they need to persuade individuals to buy their products, but they can’t afford to admit where the profits lie in the industry. How many people would sign up for a diet program or buy a weight-loss book if they knew that the business model depends on repeat customers who come back after they’ve regained the weight they lost the previous time? Who would feel good about buying their family a nice snack of Hyperprocessed Heart-Attack Crisps if the package were labeled accurately? Yet diet plans don’t make money by making people permanently thin, and food companies don’t make money by selling crunchy fresh apples. Both

due to the precision of the optical electron oscillation frequency within strontium or aluminium. 30. Train of identical nearly single-cycle optical pulses. The spectrum of the pulse train looks like the teeth of a comb, hence it is called a frequency comb. ‘Optical clockwork’ of this kind allows the comparison of disparate frequencies with such remarkable precision that it provides a means to test the tenets of relativity, and thus to understand better the role of light in defining space and time. Frequency, and thus time, is the physical quantity that can be measured with the highest precision of any quantity, by far. Optical telecommunications Frequency combs are also important in telecommunications links based on light. In Chapter 3, I described how optical waves could be guided along a fibre or in a glass ‘chip’. This phenomenon underpins the long-distance telecommunications infrastructure that connects people across different continents and powers the Internet. The reason it is so effective is that light-based communications have much more capacity for carrying information than do electrical wires, or even microwave cellular networks. This makes possible massive data transmission, such as that needed to deliver video on demand over the Internet. Many telecommunications companies offer ‘fibre optic broadband’ deals. A key feature of these packages is the high speed—up to 100 megabytes per second (MBps)—at which data may be received and transmitted. A byte is a number of bits, each of which is a 1 or a 0. Information is sent over fibres as a sequence of ‘bits’, which are decoded by your computer or mobile phone into intelligible video, audio, or text messages. In optical communications, the bits are represented by the intensity of the light beam—typically low intensity is a 0 and higher intensity a 1. The more of these that arrive per second, the faster the communication rate. The MBps speed of the package specifies how rapidly we can transmit and receive information over that company’s link.

I felt I was New Age before it became hip (and now passé), and disliked the name given to this 'recent' wave of spiritual interest in the 1980s because the word 'new' was in it: this word automatically implies that the phase will soon pass into something either “established” or stale, or will be chronicled as an ephemeral fad or phase to be found on some old bookshelf one day. Again, passé. For instance, the New Thought movement faded with the smoke of the Great War, the war to end all wars – which later was reclassified as WWI. Indeed, just a few years into the new 21st century, New Age was becoming old. Smooth jazz seemed to replace the name in music, and holistic and integral were the latest catch words describing the eclectic philosophy of the past decades. Astrologers were laughing: they knew the planetary alignments that predicted this network of integrated thought; it was the same inspiration behind the world wide web. Uranus (technological innovations, groups) and Neptune (images, imagination) reunited in the mid 1990s in the practical sign of Capricorn; we all became more connected with the next jump in electronics, technology and vision, right on cue. The world wide wave (www) was here. That wave came in, peaked in the 1990s, everyone was refreshed and expanded (some got drenched), and the promoters were now looking for new packaging. By the end of the 1990s, the Dot.com bubble burst. It was time for the next phase.

TV is a problem only if you’ve forgotten how to look and listen…My students and I discuss this all the time. They’re beginning to feel they ought to turn against the medium, exactly as an earlier generation turned against their parents and their country. I tell them they have to learn to look as children again. Root out content. Find the codes and messages... … [They say] television is just another name for junk mail. But tell them I can't accept that. I tell them I’ve been sitting this room for more than two months, watching TV into the early hours, listening carefully, taking notes. A great and humbling experience, let me tell you. Close to the mystical. … I’ve come to understand that the medium is a primal force in the American home. Sealed-off, timeless, self-contained, self-referring. It’s like a myth being born right there in our living room, like something we know in a dream-like and preconscious way. I’m very enthused. … You have to learn how to look. You have to open yourself to the data. TV offers incredible amounts of psychic data. It opens ancient memories of world birth, it welcomes us into the grid, the network of little buzzing dots that make up the picture pattern. There is light, there is sound. I ask my students 'What more do you want?' Look at the wealth of data concealed in the grid, in the bright packaging, the jingles, the slice-of-life commercials, the products hurtling out of darkness, the coded messages and endless repetitions, like chants, like mantras. 'Coke is it, Coke is it, Coke is it.’ The medium practically overflows with sacred formulas if we can remember how to respond innocently and get past our irritation, weariness and disgust. (50-51)

Commercial Teaching choreography: Identify your unique benefits. Develop commercial insight that challenges customers’ thinking. Package commercial insight in compelling messages that “lead to.” Equip reps to challenge customers.

One of the masters of trendspotting is Rohit Bhargava, author of Non-Obvious. He curates the biggest trends each year and packages them up into a book. Then he explains how people and businesses can take advantage of these trends to improve their position in the marketplace. Thinking deliberately about trends is a secret sauce for most successful hustlers, because it creates an unfair advantage. When Evan Spiegel built Snapchat, he was capitalizing on a trend. He saw people using Facebook and their phones to share photos, but noticed they felt inhibited by the fact that the images were either permanent, or public. By reversing those two elements―making image-sharing ephemeral and private, he solved a big problem. Snapchat exploded across the younger demographics and quickly became a multibillion-dollar business. Another example is Kik, a popular messaging app. When Kik launched, plenty of messaging services already existed. In fact, the ultimate messaging services seemed to be the ones already  built into everyone's phones. Apple had a messaging app, and so did Android. So, why reinvent the wheel? Ted Livingston, the founder of Kik, had other ideas. Why? Because he had identified a trend. Consumers were clearly upset with the built-in messaging services. First, the telecom companies were charging per message sent and received, which was a horrible experience. It felt like classic, capitalistic highway robbery. Second―and this was a big problem for teens: You could only exchange messages by giving out your phone number. Livingston noticed that teens wanted to chat with other people they met online, but had no safe way of doing that without giving out their number. So he created Kik, which allows people to create a username instead. Kiksters can then share their username to start chatting, while keeping their digits private. But even better, messaging is unlimited, and completely free. By examining the trends happening in the messaging market, Livingston was able to build a product that rivaled the multi-billion dollar incumbents. Now his company is valued at over a billion.   

Gothic is the genre of fear. Our fascination with it is almost always revived during times of instability and panic. In the wake of the French Revolution, the Marquis de Sade described the rise of the genre as 'the inevitable product of the revolutionary shock with which the whole of Europe resounded,' and literary critics in the late eighteenth century mocked the work of early gothic writers Anne Radcliffe and Matthew Lewis by referring to it as 'the terrorist school' of writing. As Fred Botting writes in Gothic, his lucid introduction to the genre, it expresses our unresolved feelings about 'the nature of power, law, society, family and sexuality' and yet is extremely concerned with issues of social disintegration and collapse. It's preoccupied with all that is immoral, fantastic, suspenseful, and sensational and yet prone to promoting middle-class values. It's interested in transgression, but it's ultimately more interested in restitution; it alludes to the past yet is carefully attuned to the present; it's designed to evoke excessive emotion, yet it's thoroughly ambivalent; it's the product of revolution and upheaval, yet it endeavors to contain their forces; it's terrifying, but pretty funny. And, importantly, the gothic always reflects the anxieties of its age in an appropriate package, so that by the nineteenth century, familiar tropes representing external threats like crumbling castles, aristocratic villains, and pesky ghosts had been swallowed and interiorized. In the nineteenth century, gothic horrors were more concerned with madness, disease, moral depravity, and decay than with evil aristocrats and depraved monks. Darwin's theories, the changing roles of women in society, and ethical issues raised by advances in science and technology haunted the Victorian gothic, and the repression of these fears returned again and again in the form of guilt, anxiety, and despair. 'Doubles, alter egos, mirrors, and animated representations of the disturbing parts of human identity became the stock devices,' Botting writes, 'signifying the alienation of the human subject from the culture and language in which s/he is located.' In the transition from modernity to post-modernity, the very idea of culture as something stable and real is challenged, and so postmodern gothic freaks itself out by dismantling modernist grand narratives and playing games. In the twentieth century, 'Gothic [was] everywhere and nowhere,' and 'narrative forms and devices spill[ed] over from worlds of fantasy and fiction into real and social spheres.

If you start into a sentence without pinning down what you want to emphasize, you may end up stressing insignificant details. If you add too many dependent clauses, you complicate your sentences, and that makes them harder to understand and remember. Generally, style will be clearer if you package one thought in one sentence. For two thoughts use two sentences. Arthur Schopenhauer scolded the Germans, “If . . . it is an impertinent thing to interrupt another person when he is speaking, it is no less impertinent to interrupt oneself.

The acceptance is always understood as being vicariously earned through Christ’s atonement. The message is not “You are acceptable as you are and have always been.” The doctrine of original sin still predominates, and you will always be considered a sinner, albeit “washed in the blood.” The bargain is to admit your sinfulness and then be accepted. For many people eager to be free of self-loathing, this is a bargain indeed. They are willing to accept the whole package deal of religious dogma that the church requires in order to get the relief of such a reprieve.

It is so easy to get frustrated and distracted, and in those small battles, it is tempting to feel like you are all alone and on your own. Then the fights, the holds, the kicks—they feel personal, and it’s hard to see past yourself. The trick is to see the bigger picture, the bigger message, even when it comes in a very little package, like a young girl.

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To women, therefore, the effect was broadly the same, however the message of male supremacy came packaged. All these systems - Judaism, Confucianism, Buddhism, Christianity and Islam - were presented to them as holy, the result of divine inspiration transmitted from a male power to males empowered for this purpose, thereby enshrining maleness itself as power.

Simple Fast Funnels may be the new kid on the block when it comes to a complete bumper to bumper CRM system, but it’s a force to be reckoned with! Business owners are switching over right and left and I’m going to outline 10 of the best features of Simple Fast Funnels so you can see what all the buzz is about! Funnel builder: Simple Fast Funnels has easy intuitive software so you can build your own landing pages, funnels, websites, sales pages etc. No developer needed, everything included and simple to use Email Software: Instead of paying hundreds or thousands per month to send emails, this software does it for you! You can have your entire email list automated or send emails on the fly, whatever fits the bill for you, they’ve got you covered and it’s so easy to track your email results so you can modify and make improvements as you go. Online Membership Area: Now, for no additional fees that lot’s of CRM software likes to charge, you can build glorious membership areas for your clients. You can control timing on video releases, give access for certain time periods upset packages… whatever your business looks like, if you can dream it, you can build it in the membership area. Survey and quiz generator: Ramp up your lead capture game to grow your customer list! One of the best ways to get leads is to get your customers talking about themselves. Not only do people love to take surveys and quizzes, but it can help you gather information about your clients to serve them better and grow your sales! SMS Marketing Software: If you’re not messaging your customers, you’re missing out, and if you are messaging your customers you’re probably over paying. Amazing automated intuitive SMS marketing can make your life much easier and allow you to reach your customers in more ways. Being where your customers are more present is always good for business. Simple Fast Funnels helps you get the cheapest SMS rates around and it automatically integrates into the system for your unified messages. Appointment booking: Another expensive thing you used to have to pay for and try to get to work properly with your website AND look decent is also built right in. Now, without leaving Simple Fast Funnels, you’re able to capture the lead, follow up with the lead all over the place, engage with them, build trust, book appointments, schedule calls and even send them automated text reminders. E com Purchases: Directly on your website, you’ll be able to take payments. No more invoices sent from other platforms, everything buttoned up nice and clean. Unified messaging: From now on, whether a client emails, texts, calls etc, it all shows up in one place at your end. This might not seem like a big deal, but it’s a HUGE pain to have to follow customers about and keep track of conversations. Now you see all your communication with customers in a neat little area. Blogs: Blogs these days can really help your marketing efforts across the board, and of course your blogs will be a perfect fit in your simple fast funnel account. Analytics: Data tracking when you’re dealing with features on various platforms is a nightmare. If you capture a lead on a Word press landing page, send it an email software like Keep, mail chimp or whatever, send them to a new website to schedule calls and another to make purchases… How could you possibly expect to get good customer data? Hosting all of your “business” in one location makes tracking flawless. The more customers you have the more data you need to be efficient. Cheers to making it easy. All that software and that’s just the top 10, guys there’s more. Simplefastfunnels.com also lets you have a 2 week free trial. Don’t take anyone word for anything. Go try it for yourself.

At the end of the day, the information is packaged and a report will be e-mailed to you. It will show you everything—every Web site visited, every e-mail sent or received, every instant message. If Adam does a PowerPoint or creates a Word document, it will show you that too. Everything. You could watch him live-time if you want.

purpose is to keep the company’s identity coherent and recognizable. The visual identity of the company is made out of: ☐ A logo (the main symbol of the business); ☐ Stationery (letterhead, business cards, envelopes etc.); ☐ Marketing materials (flyers, brochures, books etc.); ☐ Products and packaging (products and the packaging in which they go to the client); ☐ Apparel design (clothing items that are worn by employees); ☐ Signage (both interior and exterior design); ☐ Messages and actions (messages sent using indirect or direct means of communication); ☐ Anything else that is representative for the business.

Step by Step… Can you write out your ideal business step by step Here is a business I am setting up for a client. She wants to shipping start her own shipping company… One she will need a US partner to collect and transfer packages to her in Jamaica. She will also need one in China. I have two contacts. One has a warehouse in Florida The other has two in China. Chinese connect makes goods available within 3 weeks, she has to tell her customers four. The US connect makes it within 3-5 days. She has to tell them within a week… Next she will need a website where her customers can login and track their packages. This will come with individual dashboards. She will need an interface and warehouse management software and logistics APIs. She will also need an automated email set up (journey) to send emails to her customers without her or her agents needing to do that. Without this Saas she would have to hire someone to reply to messages and emails about , someone to call and track, use usps and FedEx tracking numbers to track and reply back to customers. She also needs a beta ApI to allow her warehouse guy to update the CRM with information about her customers packages… Key nodes such as - Intransit to destinations Held at customs Clearance In transit to store Pick up available etc… These will come in as email notifications Fully automated. Everything will be connected using Webhooks… entire system. Saas she might need to use a combination of GOhighlevel, Workiz and To run this as a System as as Service. Each platform can work together using webhooks. Gohighlevel as a Saas is $500 a month Workiz is $200 dollars She can use Odoo which is open source alternative as a CRM And Clickup as Management. This is how a conversational business plan looks. You can see it. You can research it. You can confirm that it’s plausible. It doesn’t sound like pipedreams. It sounds workable to credit companies /banks and investors. It sounds doable to a BDO Client. I also sound as if I know what I am doing. Not a lot of technical language. A confused prospective business investor or banker don’t want to use a dictionary to figure out everything… They want to see the vision as clear as day. You basically need to do to them what I did to you when you joined my programme. It must sound plausible. All businesses is a game of wit. Every deal that is signed benefits both party. Whether initially or in the long term. Those are the sub-tenets of business. Every board meeting or meeting with regulatory boards, banks, credit facilities, municipalities is a game of convincing people to see your thing through… Everyone does Algorithm is simple. People want you to solve their problems with speed and efficiency. Speed is very important and automation. Progress, business and production are tied to ego… that’s why people love seh oh dem start a business or dem have dem online business and nah sell one rass thing. Cause a lot of people think being successful and looking successful are one and the same thing until they meet someone like me or people who done the work… Don’t rush it… you are young and you have time. There are infact certain little nuances Weh yuh only ago learn through experience. Experience and reflection. One of the drawbacks of wanting to run your business by yourself with you and your family members is that you guys will have to be reliant on yourself for feedback which is not alw

I had an image of our hundreds of employees, all as sparrows longing to fly, with big wads of red packaging tape fixing their wings to their desks. I hadn’t intended to kill employee creativity and speed with bureaucracy. Spending policies had just seemed like a good way to minimize risk and save money. But this is the most important message of this chapter: even if your employees spend a little more when you give them freedom, the cost is still less than having a workplace where they can’t fly. If you limit their choices by making them check boxes and ask for permission, you won’t just frustrate your people, you’ll lose out on the speed and flexibility that comes from a low-rule environment

TalkBox made its first mistake a few months into launching. In 2011, most people were still relying on 2G in mainland China. The most popular data package in China was 30 megabytes for about 80 cents. The novice founders, thinking 3G would soon dawn upon the country, decided to opt for voice quality instead of speed. They were wrong; the faster network didn’t roll out fully until 2013, missing their estimate by a year. WeChat chose the reverse and soon started picking up momentum. A TalkBox message for one minute used up more than a tenth of one megabyte every time. With only thirty megabytes in their data packages, many users were reluctant to send voice messages using TalkBox. WeChat, on the other hand, only required a fifteenth of TalkBox’s. Herein lies an important lesson that wizened startup founders the world over swear by. Timing is everything – come up with an idea too late and you miss the wave, yet roll out something too early and people will deem your product useless. The same happened with food-delivery and restaurant group discounts during the desktop era. They never took off.

Don't keep those big ideas boxed in. Packwire gives your brand messaging the front-and-center treatment it deserves. Move from concept to colorful custom packaging with just a few finger taps. We accommodate everyone from startups to big retailers and fulfill orders of as little as 10 custom boxes. Whatever the quantity, we've got you covered. Go beyond the box. Fully customizable, our packaging services let you create your own design without all the techy prerequisites. Showcase your business's creativity with branded mailers, folding cartons, shipping boxes and gift boxes. Our DIY approach lets you run wild throughout the full creative process.

Even Mr. Masrani’s announcement of his plans to open a park had been shrouded in mystery. The man had a flair for drama. It started when packages containing amber-handled archaeological tools—the kind that paleontologists use to dig up bones—began arriving. At first, it was journalists, social media influencers, actors, pop stars, the leading professors and minds of the world. Then, as the buzz began to start, the tools began arriving at random people’s doorsteps across the world. Everyone starting talking about it because it was so weird—and the selection of people who got the tools was so broad and varied. The tools came with no note, just a simple card that had the profile of a T. rex skeleton stamped upon it. Two more packages arrived for the lucky recipients over the next few weeks. It became this status thing to post about them. Everyone was trying to trace the company that sent them, but no one could figure it out. The second package contained a compass; carved on the back was that same T. rex stamp. When the third and final package arrived, it caused a sensation. Each person’s box had three clues—a jagged tooth, a curled piece of parchment with the sketch of a gate in spidery ink, and an old-fashioned-looking key, one clearly not made to unlock anything. The speculation this caused throughout the world was unparalleled. What did these objects mean? Did they relate to each other? Was this just some elaborate prank? The first person to discover how to activate the boxes was a farmer’s son in Bolivia. After he disassembled the wooden box the trinkets were sent in, he noticed a strange indentation in the top of the lid and placed his key inside. Once he posted his discovery on YouTube, people across the globe were inserting their key in the notch, activating a hidden hologram chip embedded in the key’s handle. This beamed a message. Two silver words. One date. They’re coming. May 30, 2005 By the time Mr. Masrani held his press conference the next day, the entire world was buzzing about the possibility of a new park and a chance to get close to the dinosaurs. Both of the islands had been restricted for so long, it was the only thing anyone could talk about. It’s one of those things you compare notes on with other people: Where were you when Masrani announced Jurassic World?

In the domain of cinema, the latest example of such “classism” is Nomadland (Chloe Zhao, 2020) which portrays the daily lives of our “nomadic proletarians,” workers without a permanent home who live in trailers and wander around from one temporary job to another. They are shown as decent people, full of spontaneous goodness and solidarity with each other, inhabiting their own world of small customs and rituals, enjoying their modest happiness (even the occasional work in an Amazon packaging center goes quite well . . . ). That’s how our hegemonic ideology likes to see workers—no wonder the movie was the big winner of the last Oscars. Although the lives depicted are rather miserable, we are bribed into enjoying the movie with the charming details of the workers’ specific way of life, the underlying message being: enjoy being a nomadic proletarian!

you have a chance. It’s . . . it’s rather important. Bye.” She was about to reach for the receiver when the phone rang. “Hello?” “Hello, Sara? It’s Jennifer Riker.” “Hello, Jennifer. How are you?” “Fine, thanks.” Pause. “Sara, have you heard anything . . . ?” “Nothing,” she said quickly. “I wish there was something I could do.” “He’ll be fine.” “I hope the package I sent Harvey will help.” “What package?” “Hasn’t Harvey called you?” “He left a message for me on my machine, but I haven’t had a chance to call him back yet. What package, Jennifer?” “Bruce mailed a package to his California P.O. box the same day he committed suicide. It probably means nothing—” “What kind of package?” “It had all kinds of medical

In negotiations, persuasion is paramount. So the way you package your message is as important as the message itself.

message. I could see how the opposition had managed to dice up these images and feed me to the public as some sort of pissed-off harpy. It was, of course, another stereotype, another trap. The easiest way to disregard a woman’s voice is to package her as a scold.

Yet, running just beneath the surface of food industry feminism was an implicit anti-feminist message. Then as now, ads for packaged foods are aimed almost exclusively at women and so reinforced the retrograde idea that responsibility for feeding the family fell to mom. The slick new products would help her do a job that was hers & hers alone.

Where we spend the fruit of our hard labor should more than meet our basic need of filling a pantry shelf; it should also reflect our values. Because ultimately, giving someone your business implicitly articulates this message: “Your store satisfies all my needs and I want you to flourish.” We can vote with our pocketbooks by avoiding wasteful packaging and privileging local and organic products.