Package Design Quotes

Schools are designed on the assumption that there is a secret to everything in life; that the quality of life depends on knowing that secret; that secrets can be known only in orderly successions; and that only teachers can properly reveal these secrets. An individual with a schooled mind conceives of the world as a pyramid of classified packages accessible only to those who carry the proper tags.

In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.

Steve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.

Sometimes we’re on a collision course, and we just don’t know it. Whether it’s by accident or by design, there’s not a thing we can do about it. A woman in Paris was on her way to go shopping, but she had forgotten her coat - went back to get it. When she had gotten her coat, the phone had rung, so she’d stopped to answer it; talked for a couple of minutes. While the woman was on the phone, Daisy was rehearsing for a performance at the Paris Opera House. And while she was rehearsing, the woman, off the phone now, had gone outside to get a taxi. Now a taxi driver had dropped off a fare earlier and had stopped to get a cup of coffee. And all the while, Daisy was rehearsing. And this cab driver, who dropped off the earlier fare; who’d stopped to get the cup of coffee, had picked up the lady who was going to shopping, and had missed getting an earlier cab. The taxi had to stop for a man crossing the street, who had left for work five minutes later than he normally did, because he forgot to set off his alarm. While that man, late for work, was crossing the street, Daisy had finished rehearsing, and was taking a shower. And while Daisy was showering, the taxi was waiting outside a boutique for the woman to pick up a package, which hadn’t been wrapped yet, because the girl who was supposed to wrap it had broken up with her boyfriend the night before, and forgot. When the package was wrapped, the woman, who was back in the cab, was blocked by a delivery truck, all the while Daisy was getting dressed. The delivery truck pulled away and the taxi was able to move, while Daisy, the last to be dressed, waited for one of her friends, who had broken a shoelace. While the taxi was stopped, waiting for a traffic light, Daisy and her friend came out the back of the theater. And if only one thing had happened differently: if that shoelace hadn’t broken; or that delivery truck had moved moments earlier; or that package had been wrapped and ready, because the girl hadn’t broken up with her boyfriend; or that man had set his alarm and got up five minutes earlier; or that taxi driver hadn’t stopped for a cup of coffee; or that woman had remembered her coat, and got into an earlier cab, Daisy and her friend would’ve crossed the street, and the taxi would’ve driven by. But life being what it is - a series of intersecting lives and incidents, out of anyone’s control - that taxi did not go by, and that driver was momentarily distracted, and that taxi hit Daisy, and her leg was crushed.

We are the witnesses of a barely perceptible transformation in ordinary language: verbs which formerly expressed satisfying actions have been replaced by nouns which name packages designed for passive consumption only -- 'to learn' becomes 'to accumulate credits'.

Sounds to me you just haven’t found the right man, is all,” Sage proposed. “When the time comes, it will be when you least expect it. My late husband died three years ago, and Nick and Niki came into my life unexpectedly. My husband ran a background check on me before we met, which was understandable. He had been through a messy divorce. He tried to stay away from me but couldn’t. I’m blessed to have them, including this bundle of joy,” she shone with pleasure.

That’s when I stopped looking at Abby and thinking: What is my anger telling me about her? And started asking: What is my anger telling me about me? My anger was delivering a package with one of my root beliefs in it—a belief that was programmed into me during childhood: Resting is laziness, and laziness is disrespect. Worthiness and goodness are earned with hustle. When Abby rested right in front of me—outside family-designated and approved resting times—she was challenging that root belief. She was activating it, unearthing it, bringing it into the light where I could see it. But unlike my root belief about honesty and fidelity, I didn’t like this one. It didn’t feel true to me. Because when I looked at Abby relaxing, my anger was almost a bitter yearning. Must be nice. Must be nice to rest in the middle of the damn day. Must be nice to feel worthy of the space you take up on the earth without hustling to earn it every minute. Must be nice to rest and still feel worthy. I want to be able to rest and still feel worthy, too. I didn’t want to change Abby. I wanted to change my belief about worthiness.

It seemed to me that Babette and I, in the mass and variety of our purchases, in the sheer plenitude those crowded bags suggested, the weight and size and number, the familiar package designs and vivid lettering, the giant sizes, the family bargain packs with Day-Glo sale stickers, in the sense of replenishment we felt, the sense of well-being, the security and contentment these products brought to some snug home in our souls—it seemed we had achieved a fullness of being that is not known to people who need less, expect less, who plan their lives around lonely walks in the evening.

The gravel road widened into a large turnaround where three similar looking and designed brothels sat waiting for customers. They were called Sheila's Front Porch, Tawny's High Five Ranch and Miss Delilah's House of Holies. "Nice," Rachel said as we surveyed the scene. "why are these places always named after women -- as if women actually own them?" "You got me. I guess Mister Dave's House of Holies wouldn't go over so well with the guys." Rachel smiled. "You're right. I guess it's a shrewd move. Name a place of female degradation and slavery after a female and it doesn't sound so bad, does it? It's packaging.

I write them to improve my productivity as a programmer. Making the quality assurance department happy is just a side effect. Unit tests are highly localized. Each test class works within a single package. It tests the interfaces to other packages, but beyond that it assumes the rest just works. Functional tests are a different animal. They are written to ensure the software as a whole works. They provide quality assurance to the customer and don't care about programmer productivity. They should be developed by a different team, one who delights in finding bugs.

He found several thick chocolate bars—probably Hershey’s military-issue Ration D bars—divided into segments and packaged in wax-dipped containers to resist gas attack. Designed to be unpalatably bitter so soldiers would eat them only in dire circumstances, they were formulated to be highly caloric and melt-resistant.

Instead of hunting and gathering, instead of farming and harvesting in the area where we live, we are flying God’s fruits and vegetables around the planet, not eating foods designed for our terrain and climate. We are distributing, selling and consuming “fresh foods” (or so the package says) days and weeks after they have been harvested.

Some women hate it so much that I would hear them vomiting in the bathroom between scenes. I would find others outside, smoking endless chains of Marlboro Lights… But the multi-billion dollar porn industry wants you to believe the fantasy that we porn actresses love sex. They want you to buy into the lie that we enjoy being degraded by all kinds of repulsive acts. Creatively edited films and prettified packaging are designed to brainwash consumers into believing that the lust we portray on hot and bothered faces are part of the act. But the reality is women are in unspeakable pain from being slapped, bit, spit upon, kicked and called names like “filthy little whore” and “toilet cunt.

(…) it may be seriously questioned whether the advent of modern communications media has much enhanced our understanding of the world in which we live.(…) Perhaps we know more about the world than we used to, and insofar as knowledge is prerequisite to understanding, that is all to the good. But knowledge is not as much a prerequisite to understanding as is commonly supposed. We do not have to know everything about something in order to understand it; too many facts are often as much of an obstacle to understanding as too few. There is a sense in which we moderns are inundated with facts to the detriment of understanding. (…) One of the reasons for this situation is that the very media we have mentioned are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements—all the way from ingenious rhetoric to carefully selected data and statistics—to make it easy for him to “make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and “plays back” the opinion whenever it seems appropriate to do so. He has performer acceptably without having had to think.

Pham Nuwen spent years learning to program/explore. Programming went back to the beginning of time. It was a little like the midden out back of his father’s castle. Where the creek had worn that away, ten meters down, there were the crumpled hulks of machines—flying machines, the peasants said—from the great days of Canberra’s original colonial era. But the castle midden was clean and fresh compared to what lay within the Reprise’s local net. There were programs here that had been written five thousand years ago, before Humankind ever left Earth. The wonder of it—the horror of it, Sura said—was that unlike the useless wrecks of Canberra’s past, these programs still worked! And via a million million circuitous threads of inheritance, many of the oldest programs still ran in the bowels of the Qeng Ho system. Take the Traders’ method of timekeeping. The frame corrections were incredibly complex—and down at the very bottom of it was a little program that ran a counter. Second by second, the Qeng Ho counted from the instant that a human had first set foot on Old Earth’s moon. But if you looked at it still more closely. . .the starting instant was actually some hundred million seconds later, the 0-second of one of Humankind’s first computer operating systems. So behind all the top-level interfaces was layer under layer of support. Some of that software had been designed for wildly different situations. Every so often, the inconsistencies caused fatal accidents. Despite the romance of spaceflight, the most common accidents were simply caused by ancient, misused programs finally getting their revenge. “We should rewrite it all,” said Pham. “It’s been done,” said Sura, not looking up. She was preparing to go off-Watch, and had spent the last four days trying to root a problem out of the coldsleep automation. “It’s been tried,” corrected Bret, just back from the freezers. “But even the top levels of fleet system code are enormous. You and a thousand of your friends would have to work for a century or so to reproduce it.” Trinli grinned evilly. “And guess what—even if you did, by the time you finished, you’d have your own set of inconsistencies. And you still wouldn’t be consistent with all the applications that might be needed now and then.” Sura gave up on her debugging for the moment. “The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several centuries to code, you reach a point where there is far more signicant code than can be rationalized. The best you can do is understand the overall layering, and know how to search for the oddball tool that may come in handy—take the situation I have here.” She waved at the dependency chart she had been working on. “We are low on working fluid for the coffins. Like a million other things, there was none for sale on dear old Canberra. Well, the obvious thing is to move the coffins near the aft hull, and cool by direct radiation. We don’t have the proper equipment to support this—so lately, I’ve been doing my share of archeology. It seems that five hundred years ago, a similar thing happened after an in-system war at Torma. They hacked together a temperature maintenance package that is precisely what we need.” “Almost precisely.

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smart call. To make the Apple II successful required more than just Wozniak’s awesome circuit design. It would need to be packaged into a fully integrated consumer product, and that was Jobs’s role. He began by asking their erstwhile partner Ron Wayne to design a case. “I assumed they had no money, so I did one that didn’t require any tooling and could be fabricated in a standard metal shop,” he said. His design called for a Plexiglas cover attached by metal straps and

Hey Pete. So why the leave from social media? You are an activist, right? It seems like this decision is counterproductive to your message and work." A: The short answer is I’m tired of the endless narcissism inherent to the medium. In the commercial society we have, coupled with the consequential sense of insecurity people feel, as they impulsively “package themselves” for public consumption, the expression most dominant in all of this - is vanity. And I find that disheartening, annoying and dangerous. It is a form of cultural violence in many respects. However, please note the difference - that I work to promote just that – a message/idea – not myself… and I honestly loath people who today just promote themselves for the sake of themselves. A sea of humans who have been conditioned into viewing who they are – as how they are seen online. Think about that for a moment. Social identity theory run amok. People have been conditioned to think “they are” how “others see them”. We live in an increasing fictional reality where people are now not only people – they are digital symbols. And those symbols become more important as a matter of “marketing” than people’s true personality. Now, one could argue that social perception has always had a communicative symbolism, even before the computer age. But nooooooothing like today. Social media has become a social prison and a strong means of social control, in fact. Beyond that, as most know, social media is literally designed like a drug. And it acts like it as people get more and more addicted to being seen and addicted to molding the way they want the world to view them – no matter how false the image (If there is any word that defines peoples’ behavior here – it is pretention). Dopamine fires upon recognition and, coupled with cell phone culture, we now have a sea of people in zombie like trances looking at their phones (literally) thousands of times a day, merging their direct, true interpersonal social reality with a virtual “social media” one. No one can read anymore... they just swipe a stream of 200 character headlines/posts/tweets. understanding the world as an aggregate of those fragmented sentences. Massive loss of comprehension happening, replaced by usually agreeable, "in-bubble" views - hence an actual loss of variety. So again, this isn’t to say non-commercial focused social media doesn’t have positive purposes, such as with activism at times. But, on the whole, it merely amplifies a general value system disorder of a “LOOK AT ME! LOOK AT HOW GREAT I AM!” – rooted in systemic insecurity. People lying to themselves, drawing meaningless satisfaction from superficial responses from a sea of avatars. And it’s no surprise. Market economics demands people self promote shamelessly, coupled with the arbitrary constructs of beauty and success that have also resulted. People see status in certain things and, directly or pathologically, use those things for their own narcissistic advantage. Think of those endless status pics of people rock climbing, or hanging out on a stunning beach or showing off their new trophy girl-friend, etc. It goes on and on and worse the general public generally likes it, seeking to imitate those images/symbols to amplify their own false status. Hence the endless feedback loop of superficiality. And people wonder why youth suicides have risen… a young woman looking at a model of perfection set by her peers, without proper knowledge of the medium, can be made to feel inferior far more dramatically than the typical body image problems associated to traditional advertising. That is just one example of the cultural violence inherent. The entire industry of social media is BASED on narcissistic status promotion and narrow self-interest. That is the emotion/intent that creates the billions and billions in revenue these platforms experience, as they in turn sell off people’s personal data to advertisers and governments. You are the product, of course.

For most of human history, when you were born you inherited an off-the-shelf package of religious and cultural constraints. This was a kind of library of limits that was embedded in your social and physical environment. These limits performed certain self-regulatory tasks for you so you didn’t have to take them on yourself. The packages included habits, practices, rituals, social conventions, moral codes, and a myriad of other constraints that had typically evolved over many centuries, if not millennia, to reliably guide – or shall we say design – our lives in the direction of particular values, and to help us give attention to the things that matter most. In the twentieth century the rise of secularism and modernism in the West occasioned the collapse – if not the jettisoning – of many of these off-the-shelf packages of constraints in the cause of the liberation of the individual. In many cases, this rejection occurred on the basis of philosophical or cosmological disagreements with the old packages. This has, of course, had many great benefits. Yet by rejecting entire packages of constraint, we’ve also rejected those constraints that were actually useful for our purposes. “The left’s project of liberation,” writes the American philosopher Matthew Crawford, “led us to dismantle inherited cultural jigs that once imposed a certain coherence (for better and worse) on individual lives. This created a vacuum of cultural authority that has been filled, opportunistically, with attentional landscapes that get installed by whatever ‘choice architect’ brings the most energy to the task – usually because it sees the profit potential.” The German philosopher Peter Sloterdijk, in his book You Must Change Your Life, has called for a reclamation of this particular aspect of religion – its habits and practices – which he calls “anthropotechnics.”6 When you dismantle existing boundaries in your environment, it frees you from their limitations, but it requires you to bring your own boundaries where you didn’t have to before. Sometimes, taking on this additional self-regulatory burden is totally worth it. Other times, though, the cost is too high. According to the so-called “ego-depletion” hypothesis, our self-control, our willpower, is a finite resource.7 So when the self-regulatory cost of bringing your own boundaries is high enough, it takes away willpower that could have been spent on something else.

Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. "Steve and I spend a lot of time on the packaging," said Ive. "I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.

she came out—dancing around in a white shirt with nothing underneath, the rosy coins of her nipples visible under the thin fabric—asking for a wood saw and spackle, he’d been jumpy as a jackrabbit sniffing Easter candy. He could have looked in the bedroom when she left to sleep, to go to Brass and Bones, to go wherever sex-witch art-fairies go. She came back every day with packages from the Indian import store, bags from the pagan crystal shop, boxes that smelled like incense and old wood. But he didn’t look because deep down he liked the mystery, that a woman had claimed a space in the house he’d designed, made it hers to reveal on her terms.

From Mike Markkula he had learned the importance of packaging and presentation. People do judge a book by its cover, so for the box of the Macintosh, Jobs chose a full-color design and kept trying to make it look better. “He got the guys to redo it fifty times,” recalled Alain Rossmann, a member of the Mac team who married Joanna Hoffman. “It was going to be thrown in the trash as soon as the consumer opened it, but he was obsessed by how it looked.” To Rossmann, this showed a lack of balance; money was being spent on expensive packaging while they were trying to save money on the memory chips. But for Jobs, each detail was essential to making the Macintosh amazing.

A typical chip might be designed with blueprints from the Japanese-owned, UK-based company called Arm, by a team of engineers in California and Israel, using design software from the United States. When a design is complete, it’s sent to a facility in Taiwan, which buys ultra-pure silicon wafers and specialized gases from Japan. The design is carved into silicon using some of the world’s most precise machinery, which can etch, deposit, and measure layers of materials a few atoms thick. These tools are produced primarily by five companies, one Dutch, one Japanese, and three Californian, without which advanced chips are basically impossible to make. Then the chip is packaged and tested, often in Southeast Asia, before being sent to China for assembly into a phone or computer.

Ive and Jobs have even obsessed over, and patented, the packaging for various Apple products. U.S. patent D558572, for example, granted on January 1, 2008, is for the iPod Nano box, with four drawings showing how the device is nestled in a cradle when the box is opened. Patent D596485, issued on July 21, 2009, is for the iPhone packaging, with its sturdy lid and little glossy plastic tray inside. Early on, Mike Markkula had taught Jobs to “impute”—to understand that people do judge a book by its cover—and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it’s an iPod Mini or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. “Steve and I spend a lot of time on the packaging,” said Ive. “I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.

What is true of meat is true of all fat-and-protein pairs: they go together. Consider, for example, two near-perfect foods: eggs and milk. Both foods are a complete nutritional package, designed for a growing organism's exclusive nutrition, and must contain everything the body needs to assimilate the nutrients they contain. Thus the fats in the egg yolk aid digestion of the protein in the white, and lecithin in the yolk aids metabolism of its cholesterol. The butterfat in milk facilitates protein digestion, and saturated fat in particular is required to absorb the calcium. Calcium, in turn, requires vitamins A and D to be properly assimilated, and they are found only in the butterfat. Finally, vitamin A is required for production of bile salts that enable the body to digest protein. Without the butterfat, then, you don't get the best of the protein, fat-soluble vitamins, or calcium from milk. That's why I don't eat, and cannot recommend, egg white omelets and skim milk. They are low-quality, incomplete foods.

And the sound of my own washer and dryer interfered with my sleep. So I just threw away my dirty underpants. All the old pairs reminded me of Trevor, anyway. For a while, tacky lingerie from Victoria’s Secret kept showing up in the mail—frilly fuchsia and lime green thongs and teddies and baby-doll nightgowns, each sealed in a clear plastic Baggie. I stuffed the little Baggies into the closet and went commando. An occasional package from Barneys or Saks provided me with men’s pajamas and other things I couldn’t remember ordering—cashmere socks, graphic T-shirts, designer jeans. I took a shower once a week at most. I stopped tweezing, stopped bleaching, stopped waxing, stopped brushing my hair. No moisturizing or exfoliating. No shaving. I left the apartment infrequently. I had all my bills on automatic payment plans. I’d already paid a year of property taxes on my apartment and on my dead parents’ old house upstate. Rent money from the tenants in that house showed up in my checking account by direct deposit every month. Unemployment was rolling in as long as I made the weekly call into the automated service and pressed “1” for “yes” when the robot asked if I’d made a sincere effort to find a job.

SCULLEY. Pepsi executive recruited by Jobs in 1983 to be Apple’s CEO, clashed with and ousted Jobs in 1985. JOANNE SCHIEBLE JANDALI SIMPSON. Wisconsin-born biological mother of Steve Jobs, whom she put up for adoption, and Mona Simpson, whom she raised. MONA SIMPSON. Biological full sister of Jobs; they discovered their relationship in 1986 and became close. She wrote novels loosely based on her mother Joanne (Anywhere but Here), Jobs and his daughter Lisa (A Regular Guy), and her father Abdulfattah Jandali (The Lost Father). ALVY RAY SMITH. A cofounder of Pixar who clashed with Jobs. BURRELL SMITH. Brilliant, troubled hardware designer on the original Mac team, afflicted with schizophrenia in the 1990s. AVADIS “AVIE” TEVANIAN. Worked with Jobs and Rubinstein at NeXT, became chief software engineer at Apple in 1997. JAMES VINCENT. A music-loving Brit, the younger partner with Lee Clow and Duncan Milner at the ad agency Apple hired. RON WAYNE. Met Jobs at Atari, became first partner with Jobs and Wozniak at fledgling Apple, but unwisely decided to forgo his equity stake. STEPHEN WOZNIAK. The star electronics geek at Homestead High; Jobs figured out how to package and market his amazing circuit boards and became his partner in founding Apple. DEL YOCAM. Early Apple employee who became the General Manager of the Apple II Group and later Apple’s Chief Operating Officer. INTRODUCTION How This Book Came to Be In the early summer of 2004, I got a phone call from Steve Jobs. He had been scattershot friendly to me over the years, with occasional bursts of intensity, especially when he was launching a new product that he wanted on the cover of Time or featured on CNN, places where I’d worked. But now that I was no longer at either of those places, I hadn’t heard from him much. We talked a bit about the Aspen Institute, which I had recently joined, and I invited him to speak at our summer campus in Colorado. He’d be happy to come, he said, but not to be onstage. He wanted instead to take a walk so that we could talk. That seemed a bit odd. I didn’t yet

me to be honest about his failings as well as his strengths. She is one of the smartest and most grounded people I have ever met. “There are parts of his life and personality that are extremely messy, and that’s the truth,” she told me early on. “You shouldn’t whitewash it. He’s good at spin, but he also has a remarkable story, and I’d like to see that it’s all told truthfully.” I leave it to the reader to assess whether I have succeeded in this mission. I’m sure there are players in this drama who will remember some of the events differently or think that I sometimes got trapped in Jobs’s distortion field. As happened when I wrote a book about Henry Kissinger, which in some ways was good preparation for this project, I found that people had such strong positive and negative emotions about Jobs that the Rashomon effect was often evident. But I’ve done the best I can to balance conflicting accounts fairly and be transparent about the sources I used. This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed. He was not a model boss or human being, tidily packaged for emulation. Driven by demons, he could drive those around him to fury and despair. But his personality and passions and products were all interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is thus both instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

There is some feeling nowadays that reading is not as necessary as it once was. Radio and especially television have taken over many of the functions once served by print, just as photography has taken over functions once served by painting and other graphic arts. Admittedly, television serves some of these functions extremely well; the visual communication of news events, for example, has enormous impact. The ability of radio to give us information while we are engaged in doing other things—for instance, driving a car—is remarkable, and a great saving of time. But it may be seriously questioned whether the advent of modern communications media has much enhanced our understanding of the world in which we live. Perhaps we know more about the world than we used to, and insofar as knowledge is prerequisite to understanding, that is all to the good. But knowledge is not as much a prerequisite to understanding as is commonly supposed. We do not have to know everything about something in order to understand it; too many facts are often as much of an obstacle to understanding as too few. There is a sense in which we moderns are inundated with facts to the detriment of understanding. One of the reasons for this situation is that the very media we have mentioned are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements—all the way from ingenious rhetoric to carefully selected data and statistics—to make it easy for him to “make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and “plays back” the opinion whenever it seems appropriate to do so. He has performed acceptably without having had to think.

The different strategies and visions of ‘reformists’ and ‘radicals’ are not the only subject of major debate within lesbian, gay, bisexual and queer politics. The fact is that only a tiny minority of non-heterosexuals are involved in any sort of political activism. Various writers and activists have noted with rising alarm an almost mass depoliticisation of lesbian and gay communities in the 1990s. The crass commercialism of the gay scene and the rise of the so-called pink pound and of ‘lifestyle’ as a signifier of sexual identity (and human worth) has allowed huge profits to be reaped. Playing on the insecurities of people sells ‘packages’ which can include everything from ‘gay apartments’ to ‘gay holidays’ and ‘gay clothes’ to designer drugs.

This really does attack essence. Because the build-on-package phenomenon does not today affect the average MIS programmer, it is not yet very visible to the software engineering discipline. Nevertheless, it will grow rapidly, because it does attack the essence of fashioning conceptual constructs. The shrink-wrapped package provides a big module of function, with an elaborate but proper interface, and its internal conceptual structure does not have to be designed at all. High-function software products such as Excel or 4th Dimension are big modules indeed, but they serve as known, documented, tested modules with which to build customized systems. Next-level application builders get richness of function, a shorter development time, a tested component, better documentation, and radically lower cost. The difficulty, of course, is that the shrink-wrapped software package is designed as a stand-alone entity whose functions and interfaces metaprogrammers cannot change. Moreover, and more seriously, shrink-wrapped package builders seemingly have little incentive to make their products suitable as modules in a larger system. I

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There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).

Having studied both the possible risks and the likely rewards, the Guardian’s managers decided both to “open in” the website, by bringing in more data and applications from the outside, and to “open out” the site, by enabling partners to create products using Guardian content and services on other digital platforms. To work toward the “open out” goal, the Guardian created a set of APIs that made its content easily available to external parties. These interfaces include three different levels of access. The lowest access tier, which the paper calls Keyless, allows anyone to use Guardian headlines, metadata, and information architecture (that is, the software and design elements that structure Guardian data and make it easier to access, analyze, and use) without requesting permission and without any requirement to share revenues that might be generated. The second access tier, Approved, allows registered developers to reprint entire Guardian articles, with certain time and usage restrictions. Advertising revenues are shared between the newspaper and the developers. The third and highest access tier, Bespoke, is a customized support package that provides unlimited use of Guardian content—for a fee.

When I go to New York City, I do not have to think about not going to London or Atlanta. People do not meet me at the airport or station and exclaim over what a great thing I did in not going somewhere else. I took the steps to go to New York City, and that took care of everything. Likewise, when I treasure those around me and see them as God’s creatures designed for his eternal purposes, I do not make an additional point of not hating them or calling them twerps or fools. Not doing those things is simply a part of the package. “He that loves has fulfilled the law,” Paul said (Rom. 13:8). Really. On the other hand, not going to London or Atlanta is a poor plan for going to New York. And not being wrongly angry and so on is a poor plan for treating people with love. It will not work. And, of course, Jesus never intended it to be such a plan. For all their necessity, goodness, and beauty, laws that deal only with actions, such as the Ten Commandments, simply cannot reach the human heart, the source of actions. “If a law had been given capable of bringing people to life,” Paul said, “then righteousness would have come from that law” (Gal. 3:21). But law, for all its magnificence, cannot do that. Graceful relationship sustained with the masterful Christ certainly can.

Do you ever run into the grocery store for two or three things, and walk out with twenty? Somewhere between the milk and bananas, you discover a cartful of things you didn’t realize you “needed!” Supermarkets are designed to promote impulse buying. High-margin, brightly packaged items are cleverly displayed to catch your eye and empty your wallet. Avoid the temptation by making a shopping list at home, and sticking to it when you get to the store. Instead

You needn’t establish rules for why it may or may not be appropriate to wear, say, yoga pants to the grocery store. Your yoga pants were made by someone. They were designed, they were stitched, they were seamed, they were dyed, they were woven, they were packaged. Wear them to buy your milk. Wear them wherever you’d like. Shopping

If you are looking for Alpine clichés, Munich will hand them to you in one chic and compact package. But the Bavarian capital also has plenty of unexpected trump cards under its often bright-blue skies. Here, folklore and age-old traditions exist side by side with sleek BMWs, designer boutiques and high-powered industry. The city’s museums showcase everything from artistic masterpieces to technological treasures and Oktoberfest history, while its music and cultural scenes are second only to those found in Berlin.

that innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.

Product development involves an incredible mix of disciplines, from designers to engineers and programmers, manufacturing, packaging, sales, marketing, and service.

STEP FIVE: DEVISE YOUR MAXIMUM LONGEVITY LIFESTYLE What are three to five things that you want to commit to do? You’re not going to do them all. What are the things that you think could make the biggest difference? 1. Is it eating more live foods? Reducing your sugar? Perhaps going on a 10-day cleanse to break the pattern and reset your system? 2. Would you cut 300 calories from your daily food intake—one bagel a day—and see a significant change? Would you want to implement one of the new FDA tools like Plenity to curb your appetite? Or Wegovy to shut off the hormone that creates hunger? 3. If you have pre-diabetes or diabetes or know someone who does, what do you want to use out of that chapter to make the changes so that you don’t have to live with it anymore? 4. You could even decide to cut back on caffeine and increase your water intake to half your body weight in ounces per day to increase your hydration. Are you going to practice breathing patterns that help you to relax and move your lymph, like the breathing pattern of 1–4–2? 5. Will you change your food environment so you’re not triggered by putting fresh foods near you, as opposed to as many packaged and processed foods? 6. Will you tap into the power of heat and cold to give your body a healthy shock that help protect you from disease and extend your healthspan? This is all about designing your lifestyle in a way that’s most fulfilling for you.

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A cow is an Earth-dwelling animal, a domesticated and multipurpose ungulate, which humans treat as a one-stop shop for food, liquid refreshment, fertiliser and designer footwear. The humans farm it and cut its throat and then cut it up and package it and refrigerate it and sell it and cook it. By doing this, apparently they have earned the right to change its name to beef, which is the monosyllable furthest away from cow, because the last thing a human wants to think about when eating cow is an actual cow.

There is a sense in wich we moderns are inudated with facts to the detriment of understanding. Onde of the reasons for this situation is that the very media we have mentioned are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements - all the way from ingenious rhetoric to carefully slected data and statistics - to make it easy for him to "make up his own mind" with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewre, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his minde, somewhat like inserting a cassette into a cassette player. He then pushes a button and "plays back" the opinion whenever it seems appropriate to do so. He has performed acceptably without having to had to think.

DECEMBER 22 Parallel Universes Doubt, for me, tends to come in an overwhelming package, all at once. I don’t worry much about nuances of particular doctrines, but every so often I catch myself wondering about the whole grand scheme of faith. I stand in the futuristic airport in Denver, for example, watching important-looking people in business suits, briefcases clutched to their sides like weapons, pause at an espresso bar before scurrying off to another concourse. Do any of them ever think about God? I wonder. Christians share an odd belief in parallel universes. One universe consists of glass and steel and wool clothes and leather briefcases and the smell of freshly ground coffee. The other consists of angels and sinister spiritual forces and somewhere out there places called Heaven and Hell. We palpably inhabit the material world; it takes faith to consider oneself a citizen of the other, invisible world. Occasionally the two worlds merge for me, and these rare moments are anchors for my faith. The time I snorkeled on a coral reef and suddenly the flashes of color and abstract design flitting around me became a window to a Creator who exults in life and beauty. The time my wife forgave me for something that did not merit forgiveness—that too became a window, allowing a startling glimpse of divine grace. I have these moments, but soon toxic fumes from the material world seep in. Sex appeal! Power! Money! Military might! These are what matter most in life, I’m told, not the simpering platitudes of Jesus’ teachings in the Sermon on the Mount. For me, living in a fallen world, doubt seems more like forgetfulness than disbelief. I, a citizen of the visible world, know well the struggle involved in clinging to belief in another, invisible world. Christmas turns the tables and hints at the struggle involved when the Lord of both worlds descends to live by the rules of the one. In Bethlehem, the two worlds came together, realigned; what Jesus went on to accomplish on planet Earth made it possible for God someday to resolve all disharmonies in both worlds. No wonder a choir of angels broke out in spontaneous song, disturbing not only a few shepherds but the entire universe. Finding God in Unexpected Places (34 – 35)

Meet one of the leading creative directors Roger Hooks, Jr. He is a renowned “S&P 500 Creative Executive”, who has successfully established his name in the creative industry. He possesses a boasted portfolio in package design of Pacific-Rim makers of entertainment PC peripherals and add-on cards with category best sellers up in down the aisles of Fry's Electronics, Micro Center, Ritz Camera, Best Buy, and Good Guys in their brick-and Mortar Hey-Day. Also, he is a Platinum Award winner in copywriting, a Gold Award winner in advertising campaigns, and a Gold Award winner in special events. So, if you are searching for a professional creative strategist, you must contact Roger Hooks, Jr. Feel free to reach out.

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usually does not present much of a problem. Some analysts use t-tests with ordinal rather than continuous data for the testing variable. This approach is theoretically controversial because the distances among ordinal categories are undefined. This situation is avoided easily by using nonparametric alternatives (discussed later in this chapter). Also, when the grouping variable is not dichotomous, analysts need to make it so in order to perform a t-test. Many statistical software packages allow dichotomous variables to be created from other types of variables, such as by grouping or recoding ordinal or continuous variables. The second assumption is that the variances of the two distributions are equal. This is called homogeneity of variances. The use of pooled variances in the earlier formula is justified only when the variances of the two groups are equal. When variances are unequal (called heterogeneity of variances), revised formulas are used to calculate t-test test statistics and degrees of freedom.7 The difference between homogeneity and heterogeneity is shown graphically in Figure 12.2. Although we needn’t be concerned with the precise differences in these calculation methods, all t-tests first test whether variances are equal in order to know which t-test test statistic is to be used for subsequent hypothesis testing. Thus, every t-test involves a (somewhat tricky) two-step procedure. A common test for the equality of variances is the Levene’s test. The null hypothesis of this test is that variances are equal. Many statistical software programs provide the Levene’s test along with the t-test, so that users know which t-test to use—the t-test for equal variances or that for unequal variances. The Levene’s test is performed first, so that the correct t-test can be chosen. Figure 12.2 Equal and Unequal Variances The term robust is used, generally, to describe the extent to which test conclusions are unaffected by departures from test assumptions. T-tests are relatively robust for (hence, unaffected by) departures from assumptions of homogeneity and normality (see below) when groups are of approximately equal size. When groups are of about equal size, test conclusions about any difference between their means will be unaffected by heterogeneity. The third assumption is that observations are independent. (Quasi-) experimental research designs violate this assumption, as discussed in Chapter 11. The formula for the t-test test statistic, then, is modified to test whether the difference between before and after measurements is zero. This is called a paired t-test, which is discussed later in this chapter. The fourth assumption is that the distributions are normally distributed. Although normality is an important test assumption, a key reason for the popularity of the t-test is that t-test conclusions often are robust against considerable violations of normality assumptions that are not caused by highly skewed distributions. We provide some detail about tests for normality and how to address departures thereof. Remember, when nonnormality cannot be resolved adequately, analysts consider nonparametric alternatives to the t-test, discussed at the end of this chapter. Box 12.1 provides a bit more discussion about the reason for this assumption. A combination of visual inspection and statistical tests is always used to determine the normality of variables. Two tests of normality are the Kolmogorov-Smirnov test (also known as the K-S test) for samples with more than 50 observations and the Shapiro-Wilk test for samples with up to 50 observations. The null hypothesis of

He tips his glass and drinks. So does Matt. And everyone in the crowd. Except me. “What’s wrong?” Matt asks. “Nothing,” I say. I motion my mother forward, and she puts a box in my hands. It’s small, but it’s weighty at the same time. “I have a present for you.” “I thought our honeymoon was our present to each other,” he reminds me with a scowl. We’re leaving for the Carolina coast for a week with the kids tonight. I can’t wait. I motion for him to take my package. “The vacation is our gift. This is just extra.” I blink back the tears that are already forming in my eyes. He makes a face and opens up the box. He looks inside and then gets confused. He pulls the tiny little item out of the box. It’s a onesie that has tattoo designs all over it, and on the back, it has the name Reed. “What’s this?” he asks, confused. Then his eyes grow wide. Friday gasps when she realizes what’s going on, and the rest of the crowd rumbles and fidgets. “Is this…?” he asks. He stops, because he’s choked with emotion. “Yes,” I say. Tears roll down my face, and I don’t care. I lean close to him. “You knocked me up.” He takes me in his arms and pulls me close, and a sob rolls through him. “Are you serious?” “Completely serious, Matt,” I say. “But wait.” I look down and shake the onesie out. A second one falls out, and Matt catches it in the air. “Two?” he asks. I nod, so broken by his reaction that I can’t speak. “Two tiny little heartbeats,” I say as soon as I can. “Holy fuck,” he breathes into my ear. He squeezes me so tightly that I chirp. “I love you so fucking much,” he says to me. He takes a second to breathe me in and compose himself, then he drops to his knees and lays his forehead on my belly. He says something quietly to his unborn children, and I’m not even sure what it was, but I do know it was between him and them. Or him and God. I’m not sure which. Then he stands and looks up at the crowd. Half of them are as teary-eyed as we are. “Do you know what this means?” he asks our friends and family. They rumble, but he can’t hear one voice over another. He points to Logan. “This means my sperm are better swimmers than yours, little brother!” he says. He signs while he talks, and Logan flips him off. But he’s laughing. He wraps his arms around Emily and lays his hands on the small swell of her belly. I slap his shoulder. “What if it’s my eggs that are amazing and not your sperm?” “What if it’s just us?” he asks quietly, and he kisses me. “Us together.” “I told you I believe in miracles, Matt,” I say when I can finally lift my head. “You’re my miracle,” he says. “You. Just you.

In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered. It is all too easy to see only the surface problems and never dig deeper to address the real issues.

9. Reach you can buy, but stopping power and closing power are inherent to the product, primarily through the package. Both stopping power and closing power can be measured for individual products, as well as categories. The significance is that some products are good at attracting attention, but poor at closing the sale, whereas others are good at closing, but can’t seem to stop the traffic. Besides remedial package design, appropriate shelf management and promotional strategies can increase the stopping and closing power of existing products.

Emissions of carbon dioxide reasonable commercial For those who do not know each other with the phrase "carbon footprint" and its consequences or is questionable, which is headed "reasonable conversion" is a fast lens here. Statements are described by the British coal climatic believe. "..The GC installed (fuel emissions) The issue has directly or indirectly affected by a company or work activities, products," only in relation to the application, especially to introduce a special procedure for the efforts of B. fight against carbon crank function What is important? Carbon dioxide ", uh, (on screen), the main fuel emissions" and the main result of global warming, improve a process that determines the atmosphere in the air in the heat as greenhouse gases greenhouse, carbon dioxide is reduced by the environment, methane, nitrous oxide and chlorofluorocarbons (CFCs more typically classified as). The consequences are disastrous in the sense of life on the planet. The exchange is described at a reasonable price in Wikipedia as "...geared a social movement and market-based procedures, especially the objectives of the development of international guidelines and improve local sustainability." The activity is for the price "reasonable effort" as well as social and environmental criteria as part of the same in the direction of production. It focuses exclusively on exports under the auspices of the acquisition of the world's nations to coffee most international destinations, cocoa, sugar, tea, vegetables, wine, specially designed, refreshing fruits, bananas, chocolate and simple. In 2007 trade, the conversion of skilled gross sales serious enough alone suffered due the supermarket was in the direction of approximately US $ 3.62 billion to improve (2.39 million), rich environment and 47% within 12 months of the calendar year. Fair trade is often providing 1-20% of gross sales in their classification of medicines in Europe and North America, the United States. ..Properly Faith in the plan ... cursed interventions towards closing in failure "vice president Cato Industries, appointed to inquire into the meaning of fair trade Brink Lindsey 2003 '. "Sensible changes direction Lindsay inaccurate provides guidance to the market in a heart that continues to change a design style and price of the unit complies without success. It is based very difficult, and you must deliver or later although costs Rule implementation and reduces the cost if you have a little time in the mirror. You'll be able to afford the really wide range plan alternatives to products and expenditures price to pay here. With the efficient configuration package offered in the interpretation question fraction "which is a collaboration with the Carbon Fund worldwide, and acceptable substitute?" In the statement, which tend to be small, and more? They allow you to search for carbon dioxide transport and delivery. All vehicles are responsible dioxide pollution, but they are the worst offenders? Aviation. Quota of the EU said that the greenhouse gas jet fuel greenhouse on the basis of 87% since 1990 years Boeing Company, Boeing said more than 5 747 liters of fuel burns kilometer. Paul Charles, spokesman for Virgin Atlantic, said flight CO² gas burned in different periods of rule. For example: (. The United Kingdom) Jorge Chavez airport to fly only in the vast world of Peru to London Heathrow with British Family Islands 6.314 miles (10162 km) works with about 31,570 liters of kerosene, which produces changes in only 358 for the incredible carbon. Delivery. John Vidal, Environment Editor parents argue that research on the oil company BP and researchers from the Department of Physics and the environment in Germany Wising said that about once a year before the transport height of 600 to 800 million tons. This is simply nothing more than twice in Colombia and more than all African nations spend together.

Encapsulation is almost always a good thing to do, but sometimes information can be hidden in the wrong place. This makes the code difficult to understand, to integrate, or to build behavior from by composing objects. The best defense is to be clear about the difference between the two concepts when discussing a design. For example, we might say: • “Encapsulate the data structure for the cache in the CachingAuctionLoader class.” • “Encapsulate the name of the application’s log file in the PricingPolicy class.” These sound reasonable until we recast them in terms of information hiding: • “Hide the data structure used for the cache in the CachingAuctionLoader class.” • “Hide the name of the application’s log file in the PricingPolicy class.” Context independence tells us that we have no business hiding details of the log file in the PricingPolicy class—they’re concepts from different levels in the “Russian doll” structure of nested domains. If the log file name is necessary, it should be packaged up and passed in from a level that understands external configuration.

Though my approach throughout the book will be positive and expository, it is worth noting from the outset that I intend to challenge this dominant paradigm in each of its main constituent parts. In general terms, this view holds the following: (1) that the Jewish context provides only a fuzzy setting, in which ‘resurrection’ could mean a variety of different things; (2) that the earliest Christian writer, Paul, did not believe in bodily resurrection, but held a ‘more spiritual’ view; (3) that the earliest Christians believed, not in Jesus’ bodily resurrection, but in his exaltation/ascension/glorification, in his ‘going to heaven’ in some kind of special capacity, and that they came to use ‘resurrection’ language initially to denote that belief and only subsequently to speak of an empty tomb or of ‘seeing’ the risen Jesus; (4) that the resurrection stories in the gospels are late inventions designed to bolster up this second-stage belief; (5) that such ‘seeings’ of Jesus as may have taken place are best understood in terms of Paul’s conversion experience, which itself is to be explained as a ‘religious’ experience, internal to the subject rather than involving the seeing of any external reality, and that the early Christians underwent some kind of fantasy or hallucination; (6) that whatever happened to Jesus’ body (opinions differ as to whether it was even buried in the first place), it was not ‘resuscitated’, and was certainly not ‘raised from the dead’ in the sense that the gospel stories, read at face value, seem to require.11 Of course, different elements in this package are stressed differently by different scholars; but the picture will be familiar to anyone who has even dabbled in the subject, or who has listened to a few mainstream Easter sermons, or indeed funeral sermons, in recent decades.

As a concept, free-trade zones are as old as commerce itself, and were all the more relevant in ancient times when the transportation of goods required multiple holdovers and rest stops. Pre-Roman Empire city-states, including Tyre, Carthage and Utica, encouraged trade by declaring themselves "free cities," where goods in transit could be stored without tax, and merchants would be protected from harm. These tax-free areas developed further economic significance during colonial times, when entire cities- including Hong Kong, Singapore and Gibraltar - were designated as "free ports" from which the loot of colonialism could be safely shipped back to England, Europe or America with low import tariffs. Today, the globe is dotted with variations on these tax-free pockets, from duty-free shops in airports and free banking zones of the Cayman Islands to bonded warehouses and ports where goods in transit are held, sorted and packaged.

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Do you carry a dagger, Your Highness?" Raisa nodded. "I do, as a rule, but Micah and Fiona took mine." "Then take this one." He wiped the blade on his breeches, returned the blade to a sheath at his waist, then unbuckled the belt, handing the whole package to her. Raisa slid the blade free, turning it so it caught the light. It was of the same make and design as the Lady sword, with the image of Hanalea worked into the hilt. "I can't take this!" She protested. "It belongs to your family." "I've not much use for it, in fact," Byrne replied. "If I let an enemy get close enough to need it, I deserve what I get.

Wal-Mart's business in the United States is stagnating, growing only because the company continues to relentlessly open new stores. But if Wal-Mart takes environmental responsibility seriously, if its stores become models for energy conservation and for doing minimal environmental harm (they are known for the opposite right now), that will be pioneering, and it might also be attractive to some Americans who have avoided Wal-Mart. If those stores are filled with products made by factory workers who are treated in a civilized fashion, products that do not damage the environment in the course of being made, products made in sustainable ways with minimal packaging, that will represent a pivot point, not just for Wal-Mart, or for retailing, but for capitalism. Nothing could do more to jump-start Wal-Mart's business than for Wal-Mart to find its soul. And of course, Wal-Mart's scale means that if it starts to take the design of its buildings and the impact of its products seriously, all its competitors will have no choice but to do the same. The virtuous Wal-Mart effect would ripple widely. It would ripple around the world.

Gothic is the genre of fear. Our fascination with it is almost always revived during times of instability and panic. In the wake of the French Revolution, the Marquis de Sade described the rise of the genre as 'the inevitable product of the revolutionary shock with which the whole of Europe resounded,' and literary critics in the late eighteenth century mocked the work of early gothic writers Anne Radcliffe and Matthew Lewis by referring to it as 'the terrorist school' of writing. As Fred Botting writes in Gothic, his lucid introduction to the genre, it expresses our unresolved feelings about 'the nature of power, law, society, family and sexuality' and yet is extremely concerned with issues of social disintegration and collapse. It's preoccupied with all that is immoral, fantastic, suspenseful, and sensational and yet prone to promoting middle-class values. It's interested in transgression, but it's ultimately more interested in restitution; it alludes to the past yet is carefully attuned to the present; it's designed to evoke excessive emotion, yet it's thoroughly ambivalent; it's the product of revolution and upheaval, yet it endeavors to contain their forces; it's terrifying, but pretty funny. And, importantly, the gothic always reflects the anxieties of its age in an appropriate package, so that by the nineteenth century, familiar tropes representing external threats like crumbling castles, aristocratic villains, and pesky ghosts had been swallowed and interiorized. In the nineteenth century, gothic horrors were more concerned with madness, disease, moral depravity, and decay than with evil aristocrats and depraved monks. Darwin's theories, the changing roles of women in society, and ethical issues raised by advances in science and technology haunted the Victorian gothic, and the repression of these fears returned again and again in the form of guilt, anxiety, and despair. 'Doubles, alter egos, mirrors, and animated representations of the disturbing parts of human identity became the stock devices,' Botting writes, 'signifying the alienation of the human subject from the culture and language in which s/he is located.' In the transition from modernity to post-modernity, the very idea of culture as something stable and real is challenged, and so postmodern gothic freaks itself out by dismantling modernist grand narratives and playing games. In the twentieth century, 'Gothic [was] everywhere and nowhere,' and 'narrative forms and devices spill[ed] over from worlds of fantasy and fiction into real and social spheres.

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Those who would like to become writers attend courses on writing poetry and prose and analyze their own work and that of other writers in development. Teachers teach them that talent is not required and that anyone, who wants to be a writer, can do it if they only master the technique of writing and master the formulas of the genre that they choose. With a little brain storming ideas written on cards, as well as designs and plans on the table, one can even write a novel in a month. There is no secret; the whole secret is in the technique, a little research, and the rest is solved by form, according to a formula, in which it is all nicely wrapped up and packaged. And so, a bestseller is born.

But not all protein is created equal. Different protein sources do not have the same AA composition, and different combinations of the twenty AAs have unique properties and roles in the body. This is entirely overlooked in food-packaging requirements. Even the RDA doesn’t recognize the meal requirements of different AAs. No wonder so many of us aren’t taking in the quality proteins our bodies need. There are twenty AAs, nine of which are designated “essential,” which means they must be obtained through diet or supplementation because the body can’t make them independently.

A cow is an Earth-dwelling animal, a domesticated and multipurpose ungulate, which humans treat as a one-stop shop for food, liquid refreshment, fertilizer, and designer footwear. The humans farm it and cut its throat and then cut it up and package it and refrigerate it and sell it and cook it. By doing this, apparently they have earned the right to change its name to “beef,” which is the monosyllable furthest away from “cow,” because the last thing a human wants to think about when eating cow is an actual cow.

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Schmidt started 2012 with new, modern packaging for the deodorant, which was designed to set it apart from the competition. She looked beyond the direct-to-consumer sales channels and the natural and wellness retailers that her competitors used almost exclusively; in 2015, she expanded into traditional grocery stores and pharmacies, which allowed her to reach more customers and to enable greater access to healthy natural products. Her creativity, innovation, and hard work paid off. Schmidt earned appearances on Fox News and The Today Show; mentions on social media from celebrities and influencers; articles in national publications; and distribution on the shelves of Target and Walmart. Though it was bittersweet, Jaime realized that a larger company with more resources could bring her vision and mission to an even wider customer base, and she signed the deal with Unilever right before Christmas 2017. Reflecting on her journey, she says, “When I’m asked about what made Schmidt’s so successful, I often say that my customers were my business plan. It started when I listened to those at the farmer’s market, and it continued through each step of growth. Staying hyper-tuned-in to my customers always guided and served me.” Not sales. Not marketing. Customers, educating, and being educated.

In reality, middle school friendships play out less like Netflix originals, and more like those toy commercials that came on during Saturday morning cartoons when we were kids. As an only child, I remember yearning to have the same fun those kids were having, begging my parents for the Barbie Jeep or Hot Wheels Track until they gave in. But soon after ripping the toy from its packaging, I came to the stark realization that it was nothing like advertised. Those kids were only pretending to have fun, the set designers made the toys seem infinitely cooler than they actually were, and more often than not, we didn’t even have the right-sized batteries. What a colossal disappointment! Especially when those kids on TV looked like they were having the time of their lives.

Our prototypical customer is a 32-year-old mom stopping by the store on the way home from work after picking her kids up from day care. She is going down the aisles with a 2-year-old in the cart and a 4-year-old walking beside her. She has to grab the box she wants for dinner without the 4-year-old unloading the shelf closest to him. And when she tries to read the ingredients in fine print, the 2-year-old is slapping the box out of her hand. After considering our prototypical customer, we recommend simplifying the package design, so people can locate their favorite flavor faster, and increasing the font size of our nutritional information.

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A cow is an Earth-dwelling animal, a domesticated and multipurpose ungulate, which humans treat as a one-stop shop for food, liquid refreshment, fertilizer, and designer footwear. The humans farm it and cut its throat and then cut it up and package it and refrigerate it and sell it and cook it.

Omega-3 optimizer: SmartPrime-Om: With his partners, Dr. Lopez has leveraged artificial intelligence to identify a cocktail of methylation pathway nutrients and plant-based bioactive ingredients found in sesame seed oil extract that can expand the benefits of fish oil and increase activity of genes and enzymes responsible for increasing the body’s “pool” of omega-3s like DHA, DPA, and EPA. SmartPrime-Om also promotes delivery of omega-3s in the ideal biochemical phospholipid package to increase benefits for most cells, tissues, and major organs. 8. 23Vitals for nutraceutical immune optimization was formulated to shore up our bodies on a molecular level and rejuvenate our immune system. It contains 23 bioactive ingredients, covering more than fifty human clinical trials showing immune system bolstering, and other ingredients to support our digestive tract, respiratory, and cardiovascular health, and muscle and joint recovery from exercise stress. It’s designed to promote a healthy immune response when we need to fight off a challenge, and then tone down inflammation once the threat has been neutralized and the “wave” has receded. Available in a ready-to-mix powder. I use this personally, and am also an investor in the company.

When you look at the top-level directory structure, and the source files in the highest-level package, do they scream “Health Care System,” or “Accounting System,” or “Inventory Management System”? Or do they scream “Rails,” or “Spring/Hibernate,” or “ASP”?

We advertise good friendships as part of the Complete Teenage Experience, because good friendships make for great stories. Content creators romanticize adolescent friendships the same way Hallmark movies treat love: there is a lid for every pot, a yin for every yang, and a savior for every screwup. Turn on any Netflix original movie about teenagers or read any great YA book, and you will see that the perfect sidekick (funny! supportive! quirky! endlessly loyal!) is a fixture in each teen’s life. In reality, middle school friendships play out less like Netflix originals, and more like those toy commercials that came on during Saturday morning cartoons when we were kids. As an only child, I remember yearning to have the same fun those kids were having, begging my parents for the Barbie Jeep or Hot Wheels Track until they gave in. But soon after ripping the toy from its packaging, I came to the stark realization that it was nothing like advertised. Those kids were only pretending to have fun, the set designers made the toys seem infinitely cooler than they actually were, and more often than not, we didn’t even have the right-sized batteries. What a colossal disappointment! Especially when those kids on TV looked like they were having the time of their lives.

Even before you get to any serious software engineering, the applied part of computing involves a neverending struggle to make machines do what you need them to do—get a document to print, a website to load, a software package to install—in ways that are harrowing and not the slightest bit intellectually interesting. You learn, not about the nature of reality, but only about the terrible design decisions of other people. (“On being faceless”, blog post on March 6, 2024)

He stopped at the front door. Paused. Looked up. Noticed the camera pointing at him. Turned back to the door, wondering whether he looked too conspicuous with his hood up. Finally it opened, and Spencer, clad in a designer tracksuit, gold chains, and a beer in his hand, stared expectantly at him. Brian returned Spencer’s stare, wondering what to do. “Well?” Spencer said. “Huh?” “My fucking package? What, you waitin’ to suck my cock first—where the fuck is it?” “Oh, right. Yeah.

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With the first banks opened on Monday, the afternoon brought another request from Roosevelt. Stating that he needed the tax revenue, he asked Congress that beer with alcohol content of up to 3.2 percent be made legal; the Eighteenth Amendment did not specify the percentage that constituted an intoxicating beverage. Congress complied. The House passed the bill the very next day with a vote count of 316–97, pushing it to the Senate. Wednesday brought good cheer: The stock market opened for the first time in Roosevelt’s presidency. In a single-day record, the Dow Jones Industrial Average gained over 15 percent—a gain in total market value of $3 billion. By Thursday, for increased fiscal prudence, the Senate had added an exemption for wine to go with beer, but negotiated the alcohol content down to 3.05 percent. Throughout the week, banks were receiving net deposits rather than facing panicked withdrawals. Over the following weeks, the administration developed a sweeping farm package designed to “increase purchasing power of our farmers” and “relieve the pressure of farm mortgages.” To guarantee the safety of bank deposits, the Federal Deposit Insurance Corporation was created. To regulate the entire American stock and bond markets, the Exchange Act of 1933 required companies to report their financial condition accurately to the buying public, establishing the Securities and Exchange Commission. Safety nets such as Social Security for retirement and home loan guarantees for individuals would be added to the government’s portfolio of responsibilities within a couple of years. It was the largest peacetime escalation of government in American history.

This is all by design. It’s part and parcel of a well-organized, comprehensive campaign to completely insulate the general public from understanding how our food is actually produced, processed, packaged, and distributed. It’s designed to fundamentally disconnect us from the one thing we all need and share. The result keeps us ignorant and disconnected from a truth that is dark indeed. Awakening to this awareness is like taking the red pill in The Matrix. And it comes with the responsibility to do something about it. To opt out. To speak truth to power. And to vote with your dollar.

On my early journey, I feel like I tried all the jobs. I picked blueberries by the bucket and manned the salad bar at the local pizza joint. I answered the phones and dialed for dollars, configured the technology system, designed training classes, and taught them. At one point, I ran the diskette duplication machine and packaged and sealed packs of diskettes (yes, that used to be a thing). I managed a restaurant and ran promotions to get more customers in on the weekends. I grew up with a firm belief that anything I wanted to do, I could learn. And so I did.

In sum, the physical design of the drone that attacked you surely incorporates scores of insights gleaned from dozens of the industry’s best minds. There’s just no way he managed all that without assembling a team that’s second to none.” Jo could feel the insight coming, but she hadn’t quite grasped it yet. “So he had to recruit people.” “Right—” “The best people.” “Right again.” Jo’s mind was on a roll. “To do that, he’d have to compile a compelling offer.” “Such as?” “This really isn’t an area where I have any expertise. You’re the man from Silicon Valley.” “Give it a shot.” “People like that would want more than money. They’d want ‘the whole package,’ whatever that means to engineers. Stock, I assume. Bonuses.” “Keep going.” Jo drew a blank and gave Achilles a give-it-to-me look.  “You can’t steal Boeing’s best aeronautical engineer without offering something more solid than a monthly paycheck and an unsubstantiated promise. The risk/reward ratio wouldn’t work. Not for the guy everyone acknowledges to be the best.” “You’re talking about reputation,” Jo blurted. “Prestige.”  Achilles didn’t contradict her. She considered her conclusion for a second. “Ivan has a reputation, a huge reputation. He’s the world’s most notorious criminal mastermind

You’d hire a web design firm, package your secret into a landing page and a super-slick marketing funnel, and start placing ads on Facebook. Yes, that’s the first thing I’d do if I had the billion-dollar secret!

I shop in a grocery store designed for the haute bourgeoisie. The prices are ridiculous. Other than the organic produce, every product in my local grocery has, somewhere on its packaging, a goofy narrative about the company that manufactures the product. In my neighborhood, it is impossible to go to the local grocery store and buy mustard without encountering a whimsical tale about rural people from Northern California and Oregon and how their quirky values are reflected in the ingredients of their products. These quirky values are why it costs $3 for a vegan cookie. The narratives go something like this: Twenty years ago, my wife Betty and I were in our kitchen, talking about the taste of the mustard that our parents bought. All of the store brands weren’t anything like what we remembered, and they were made with pre-processed ingredients and contained preservatives. These chemicals might have allowed for a longer shelf life, but they reduced flavor, and even worse, no one knew what they did to people’s health. “I wish someone would go back to old-fashioned values,” I said. “Why won’t someone make a mustard that tastes great and is good for people?” Then Betty asked a question that changed our lives. “Why don’t we do it?” I have watched hundreds of people read these narratives. And as I have watched people read these narratives, the thought has occurred to me that people are more conscientious about their mustard than they are about the media they consume.

The proliferation of state and local tax incentives designed to attract or retain business investment…has proven troublingly resistant to reform. Despite a growing recognition…that the competition over business incentives is at best a zero-sum game…the size of the incentive packages offered for large corporate facilities reaches ever-new heights…. The only consistent winners are the large businesses that can pit one jurisdiction against another for reduced tax burdens, while other taxpayers and citizens pay the costs in constrained government services and higher taxes.

After the MTA released its $14.4 billion plan in November 1980, a governor’s aide told Ravitch that Carey was not interested in entertaining a fare hike or a tax package for the MTA. Carey preferred holding down the fare rather than financing a multibillion-dollar capital program. The governor also saw Ravitch’s proposal as a threat to Westway. A coalition of thirty-seven civic and environmental groups had filed suit in federal court to stop the highway project. They wanted the state to take the federal transportation funds designated for the project and use them for transit improvements instead. If Carey admitted that the transit system was underfunded and starved for capital, it would have played into the hands of the Westway opponents.48 Faced with resistance in Albany, Ravitch began a lobbying effort that no state official other than Robert Moses at the height of his powers could have undertaken. He started by pleading with the governor and his staff, explaining that without new sources of revenue he would have to dramatically raise the fare. Then he took his case directly to the public. Rather than minimizing the transit system’s problems, Ravitch made sure that reporters learned about all the delays and breakdowns occurring in MTA facilities. He visited editorial boards and told them, “If you don’t pay attention, the politicians won’t.” He talked to every reporter who called. Unlike his predecessors, he admitted that the MTA’s services, particularly during peak hours, were “deteriorating at an accelerated rate.” The newspapers, he said, were “my shield and my sword.

Sustainability in Packaging By Henning Weigand In November, Henning Weigand attended the Sustainability in Packaging Conference in Barcelona, Spain, an event designed to offer a 360 perspective on the key challenges and solutions the supply chain are faced with to evolve towards a circular economy. The over 500 attendees included representatives from across the entire sustainable packaging value chain, NGO, such as the Ellen MacArthur Foundation, as well as delegates from the European Union Commission.

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what’s now clear is that Satoshi was designing a technology that if existent would have likely ameliorated the toxic opacity of CMOs. Due to the distributed transparency and immutable audit log of a blockchain, each loan issued and packaged into different CMOs could have been documented on a single blockchain. This would have allowed any purchaser to view a coherent record of CMO ownership and the status of each mortgage within. Unfortunately, in 2008 multiple disparate systems—which were expensive and therefore poorly reconciled—held the system together by digital strings.

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applications designed from the ground up to span multiple devices. TiVo is another good example. iTunes and TiVo also demonstrate many of the other core principles of Web 2.0. They are not web applications per se, but they leverage the power of the web platform, making it a seamless, almost invisible part of their infrastructure. Data management is most clearly the heart of their offering. They are services, not packaged applications (although in the case of iTunes, it can be used as a packaged application, managing only the user’s local data.) What’s more, both TiVo and iTunes show some budding use of collective intelligence, although in each case, their

The truth is my dad may have loved his cars a little too much. When it came to selecting optional trim packages, styling accessories, and color combinations, he could go a little overboard. In an era when automobile designers already pushed the limits of good taste, my father was all too willing to nudge them just a little further. He loved whitewall tires and sparkling chrome wheels. He insisted on pinstripes, the more lines the better. He adored monument-size hood ornaments and glimmering side trim. He considered features like carriage tops and burled wood dashboards standard equipment. As a result, one of the two cars my family owned at any given time often resembled the perp vehicle being chased down on the latest episode of Starsky and Hutch.

It took me a couple of years after I woke up in that cold sweat to figure out what flag I was going to plant, and then how to do something with it. Using the process in Step 1, I found the things that I wanted to be known for and the work that I was passionate about. And then I started telling my story all the time to anyone who would actually listen. For me, this story was around Lean UX because of who I was at the time. I created a pitch based on design for designers, by designers, to change the way that they were working. And I honed that voice and that tone and that dialogue by telling the story over and over and over again using blog posts and articles and eventually in-person talks. The first talk I ever gave as a part of my new professional trajectory was on August 12, 2010. I told the story about how we solved the problem of integrating UX into Agile at TheLadders. And then the timeline started to accelerate from there. A month later, on September 24, I gave my first talk about Lean UX and it was in Paris. I was communicating about this topic publicly, and people were saying, “Hey, come give us a talk about it.” And I was writing about the topic in any publication that would actually listen to this kind of thing. I kept speaking and writing and making presentations, and as I got my ideas out into the world and put them into play in any way I could, on March 7, 2011, I finally hit the jackpot. This was three years after I had my 35th-birthday epiphany and the pressure was on—I knew I had just two years left before I was going to become obsolete, an also-ran. I hit the jackpot when I managed to get an article published in Smashing magazine. At the time, Smashing had a million readers online, and so the scale of my conversation was growing and growing because I was becoming known as the guy who had some answers to this question. That was a massive break for me because the article provided me with a global audience for the first time. Obviously, anything you publish on the internet is global and distributed, but the bottom line is that, if the platform you choose or that chooses you has a built-in audience, you stand a much bigger chance. Smashing magazine had an audience. The article, titled “Lean UX: Getting Out of the Deliverables Business” became very successful, and that’s where I planted my flag—providing solutions to the Agile and design problem with a real-world tested solution nicely packaged and labeled as Lean UX.

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Remember the BoGo flashlight? While developing the prototype, Mark Bent ran into a problem: his device could not illuminate a whole room in the same way as a kerosene lamp. So he turned to InnoCentive, challenging its crowd to find a way to disperse the light. Within three months, an engineer in New Zealand came up with a design that allowed the BoGo to double as a lamp while also putting less strain on its rechargeable batteries. Tapping the crowd through InnoCentive often forges partnerships that would once have been unthinkable. When NASA asked for help improving the packaging used to preserve food on space missions, the winning solution—using graphite foil—came from a Russian scientist.

Internal refinement: A cross-functional group of internal experts comes together to refine and pressure test the hypotheses. These discussions bring together teams like marketing, sales, pricing, and product design. Initial customer validation: The team then starts validating product-market fit, perceived value, and WTP with target markets. Methods used include value trade-offs, ideal package (i.e. product configuration) creation, unaided WTP, and purchase probability (as outlined in Chapter 4). This typically occurs prior to writing any code. The gut-check: The concept must then pass an internal “smell test.” The team typically pitches the product concept to LinkedIn

As design historians and theorists Ellen Lupton and J. Abbott Miller note, logos were tailored to evoke familiarity and folksiness (see Aunt Jemima, page 2), in an effort to counteract the new and unsettling anonymity of packaged goods. "Familiar personalities such as Dr. Brown, Uncle Ben, Aunt Jemima, and Old Grand-Dad came to replace the shopkeeper, who was traditionally responsible for measuring bulk foods for customers and acting as an advocate for products... a nationwide vocabulary of brand names replaced the small local shopkeeper as the interface between consumer and product.

Disney and Apple/Microsoft are in the same business: short-circuiting laborious, explicit verbal communication with expensively designed interfaces.... We have no choice but to trust some nameless artist at Disney or programmer at Apple or Microsoft to make a few choices for us, close off some options, and give us a conveniently packaged executive summary.

Each soldier carried sixty-five pounds: rifle and ammunition, knapsack, canteen, extra boots, entrenching tools, knife and a multiplicity of implements and kits strapped to his coat. In one bag was his “iron ration” containing two cans of meat, two of vegetables, two packages of hardtack, one of ground coffee, and a flask of whisky which was only to be opened on permission of an officer and was inspected daily to determine if its owner had cheated. Another bag held thread, needles, bandages and adhesive tape; another held matches, chocolate, and tobacco. Around the officers’ necks hung binoculars and leather-bound maps covering the particular regiment’s designated line of march so that no German would ever be in the predicament of the British officer who complained that battle is a process which always takes place at the junction of two maps. As they marched the Germans sang. They sang “Deutschland über Alles,” “Die Wacht am Rhein,” and “Heil dir im Siegeskranz.” They sang when they halted, when they billeted, when they caroused. Many who lived through the next thirty days of mounting combat, agony, and terror were to remember the sound of endless, repetitious masculine singing as the worst torment of the invasion.

purpose is to keep the company’s identity coherent and recognizable. The visual identity of the company is made out of: ☐ A logo (the main symbol of the business); ☐ Stationery (letterhead, business cards, envelopes etc.); ☐ Marketing materials (flyers, brochures, books etc.); ☐ Products and packaging (products and the packaging in which they go to the client); ☐ Apparel design (clothing items that are worn by employees); ☐ Signage (both interior and exterior design); ☐ Messages and actions (messages sent using indirect or direct means of communication); ☐ Anything else that is representative for the business.