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For any project you need two things: people and money. I had no qualms about people. All my experience suggested I was not going to be left as a lone lawyer working from an office in a basement. Money, though, was a problem, because you can't run an independent organization in an authoritarian state without a budget.
In the past, politicians had asked rich people for money, oligarchs. By 2011, however, the oligarchs wouldn't come within cannonball range of me. And neither did I want to owe them any favors. So I put a post on my blog saying, "I know how to work, I know what to do, I will find and hire the necessary number of staff, but the financing has to come from you. Give me money. You need to donate a modest amount to a good, useful project, and that will save me from having to run around trying to cadge funds from oligarchs and businessmen." These micro-donations were the base that enabled me to become independent. And there was nothing the Kremlin could do about it. It was easy for them to arrest and intimidate one or two big donors, but what could they do against tens of thousands of people?
Nowadays there seems nothing special about that approach; it is standard for a fundraising campaign. But in 2011, everyone thought I was out of my mind. What on earth was a micro-donation? How could you possibly raise money for investigations and legal work online, especially in Russia? In our country no one had ever done anything like it before. There were no models to follow, there was no habit of donating regularly, there was no financial infrastructure. And yet people began transferring money to me, ordinary readers of my LiveJournal blog. At first I collected the donations in my personal account and later published a bank statement and report on my blog. The average donation to RosPil was 400 rubles (at that time about $15), and in one month I collected almost 4 million rubles, more than the annual budget I had originally set.
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