Optical Frames Quotes

When you run across the operational touch points, the strategic touch points, the core time frames, and the messaging messages simultaneously; It allows for a sound foundation to be heard above the unison and harmonies of so many others saying the exact same thing at the same time. Discovery and blueprinting before building… Messaging before marketing… And engaging before selling.

Seurat took to heart the color theorists' notion of a scientific approach to painting. He believed that a painter could use color to create harmony and emotion in art in the same way that a musician uses counterpoint and variation to create harmony in music. He theorized that the scientific application of color was like any other natural law, and he was driven to prove this conjecture. He thought that the knowledge of perception and optical laws could be used to create a new language of art based on its own set of heuristics and he set out to show this language using lines, color intensity and color schema. Seurat called this language Chromoluminarism.[27] In a letter to the writer Maurice Beaubourg in 1890 he wrote: "Art is Harmony. Harmony is the analogy of the contrary and of similar elements of tone, of colour and of line. In tone, lighter against darker. In colour, the complementary, red-green, orange-blue, yellow-violet. In line, those that form a right-angle. The frame is in a harmony that opposes those of the tones, colours and lines of the picture, these aspects are considered according to their dominance and under the influence of light, in gay, calm or sad combinations".[29][30] Seurat's theories can be summarized as follows: The emotion of gaiety can be achieved by the domination of luminous hues, by the predominance of warm colors, and by the use of lines directed upward. Calm is achieved through an equivalence/balance of the use of the light and the dark, by the balance of warm and cold colors, and by lines that are horizontal. Sadness is achieved by using dark and cold colors and by lines pointing downward

The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.

Our mental frames change the way we interpret the world. And that’s why I think these optical illusions are such powerful metaphors for life. I’ve come to believe in the importance of frames and reframing. As with the vase and the face, there are often different ways to interpret the same situation.

Instead, the key is to focus on the principles. The principles are fewer and are broadly applicable. These include many of the ideas we have considered throughout the book—for example: control the frame, be mindful of the optics, help the other side save face, have a process strategy, negotiate process before substance, normalize the process, lower the bar for progress, stay at the table, empathize, create slack, work the whole body, map out the negotiation space, seek greater understanding, create value, and so on.