Ogilvy Quotes

We've searched our database for all the quotes and captions related to Ogilvy. Here they are! All 100 of them:

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The best ideas come as jokes. Make your thinking as funny as possible.
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David Ogilvy
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Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.
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David Ogilvy
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The consumer isn't a moron. She is your wife.
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David Ogilvy (Confessions of an Advertising Man)
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I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
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David Ogilvy
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Where people aren’t having any fun, they seldom produce good work.
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David Ogilvy (Confessions of an Advertising Man)
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The most effective leader is the one who satisfies the psychological needs of his followers.
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David Ogilvy (Ogilvy on Advertising)
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What you say in advertising is more important than how you say it.
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David Ogilvy (Confessions of an Advertising Man)
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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David Ogilvy
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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David Ogilvy (Ogilvy on Advertising)
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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David Ogilvy
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A wounded animal will bite and claw,” she said to Mrs. Ogilvy. β€œAnd it often cannot tell friend from foe. One mustn’t judge such a creature too harshly.
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Mimi Matthews (The Work of Art (Somerset Stories, #1))
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It struck him as curious that you could create dead men but not living ones. Comrade Ogilvy, who had never existed in the present, now existed in the past, and when once the act of forgery was forgotten, he would exist just as authentically, and upon the same evidence, as Charlemagne or Julius Caesar.
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George Orwell (1984)
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The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.
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David Ogilvy (Confessions of an Advertising Man)
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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David Ogilvy (Confessions of an Advertising Man)
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it β€˜creative.’ I want you to find it so interesting that you buy the product.
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David Ogilvy (Ogilvy on Advertising)
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Don't bunt. Aim out of the ballpark. Aim for the company of immortals.
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David Ogilvy
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Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.
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David Ogilvy (Ogilvy on Advertising)
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The headlines which work best are those which promise the reader a benefit
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David Ogilvy (Ogilvy on Advertising)
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It isn’t the whiskey they choose, it’s the image.
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David Ogilvy (Ogilvy on Advertising)
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Sound an alarm! Advertising, not deals, builds brands.
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David Ogilvy (The Unpublished David Ogilvy)
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As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
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David Ogilvy (Confessions of an Advertising Man)
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Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.
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David Ogilvy (Ogilvy on Advertising)
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Only amateurs use short copy.
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David Ogilvy (Ogilvy on Advertising)
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It was true that there was no such person as Comrade Ogilvy, but a few lines of print and a couple of faked photographs would soon bring him into existence
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George Orwell (1984)
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I have to see him and Trevor Ogilvie on Monday. Both senior partners at once." "Good for you. I hope Jack's in trouble up to his neck." "They're being blackmailed." "Blackmail?" Riley said, his voice full of disbelief. "Jack? There's stuff out there that's even worse than the stuff everybody knows about him?
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Jennifer Crusie (Fast Women)
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In my experience, committees can criticize, but they cannot create. β€˜Search the parks in all your cities You’ll find no statues of committees.
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David Ogilvy (Ogilvy on Advertising)
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On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered
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David Ogilvy (Ogilvy on Advertising)
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Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.
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David Ogilvy (Ogilvy on Advertising)
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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David Ogilvy (Ogilvy on Advertising)
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Never allow two people to do a job which one could do. George Washington observed, β€˜Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein.
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David Ogilvy (Ogilvy on Advertising)
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Said Winston Churchill, β€˜PERFECTIONISM is spelled PARALYSIS.
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David Ogilvy (Ogilvy on Advertising)
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Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.
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David Ogilvy (Ogilvy on Advertising)
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The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.
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David Ogilvy (Ogilvy on Advertising)
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Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret.
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David Ogilvy (Ogilvy on Advertising)
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Don't bunt. Aim out of the ballpark.
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David Ogilvy
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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David Ogilvy
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The fallacy in Peter's mind was this: he believed his relationship was dependent on his consistency in producing the qualities he thought had earned him the Lord's approval.
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Lloyd John Ogilvie
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Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
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David Ogilvy (Ogilvy on Advertising)
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Whenever you can, make the product itself the hero of your advertising. If you think the product too dull, I have news for you: there are no dull products, only dull writers.
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David Ogilvy (Ogilvy on Advertising)
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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David Ogilvy (Ogilvy on Advertising)
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committees can criticize, but they cannot create.
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David Ogilvy (Ogilvy on Advertising)
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The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.
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David Ogilvy
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She basically just told kindness to fuck off.
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Kathleen Glasgow (The Agathas (The Agathas #1))
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As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? β€”David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963
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Naomi Klein (No Logo: No Space, No Choice, No Jobs)
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But one of the saddest, most deprecating misuses of power is the withholding of love, affirmation, and delight from other people. Few things keep people in line with our wishes more than an attitude of reserve or aloofness. It is paradoxical that in the power struggle of relationships, the one who loves and encourages the least, gains the most power. This puts people on edge, keeps them guessing, and plays on their need for assurance about their worth.
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Lloyd John Ogilvie (Lord of the Loose Ends: The Secret of Getting Your Life Under Control)
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It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years? You
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David Ogilvy (Ogilvy on Advertising)
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A shell in the pit," said I, "if the worst comes to worst will kill them all." The intense excitement of the events had no doubt left my perceptive powers in a state of erethism. I remember that dinner table with extraordinary vividness even now. My dear wife's sweet anxious face peering at me from under the pink lampshade, the white cloth with it silver and glass table furnitureβ€”for in those days even philosophical writers had luxuriesβ€”the crimson-purple wine in my glass, are photographically distinct. At the end of it I sat, tempering nuts with a cigarette, regretting Ogilvy's rashness, and denouncing the shortsighted timidity of the Martians. So some respectable dodo in the Mauritius might have lorded it in his nest, and discussed the arrival of that shipful of pitiless sailors in want of animal food. "We will peck them to death tomorrow, my dear.
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H.G. Wells (The War of the Worlds)
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Si te rodeas de personas mΓ‘s pequeΓ±as que tΓΊ, acabarΓ‘s siendo un enano. Si te rodeas de personas mΓ‘s grandes que tΓΊ, te convertirΓ‘s en un gigante.
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David Ogilvy
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There is no rest in the heart of God until He knows that you are at resh in His grace.
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Lloyd John Ogilvie (Perfect Peace)
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Truth Tell the truth, but make the truth fascinating.
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David Ogilvy (Confessions of an Advertising Man)
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A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to darling. So I used it in a headline for Dove.
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David Ogilvy (Ogilvy on Advertising)
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Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many
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David Ogilvy (Ogilvy on Advertising)
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When you are discussing a successful coach,” sports psychologist Bruce Ogilvie once said, not of Ramsay but of the entire profession, β€œyou are not necessarily drawing the profile of an entirely healthy person.
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David Halberstam (The Breaks of the Game)
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Ladies and Gentlemen! Silence please!" Every one was startled. They looked round-at each other, at the walls. Who was speaking? The Voice went on- a high clear voice. You are charged with the following indictments: Edward George Armstrong, that you did upon the 14th day of March, 1925, cause the death of Louisa Mary Clees. Emily Caroline Brent, that upon the 5th November, 1931, you were responsible for the death of Beatrice Taylor. William Henry Blore, that you brought about the death of James Stephen Landor on October 10th, 1928. Vera Elizabeth Claythorne, that on the 11th day of August, 1935, you killed Cyril Ogilvie Hamilton. Philip Lombard, that upon a date in February, 1932, you were guilty of the death of twenty-one men, members of an East African tribe. John Gordon Macarthur, that on the 4th of January, 1917, you deliberately sent your wife's lover, Arthur Richmond, to his death. Anthony James Marston, that upon the 14th day of November last, you were guilty of murder of John and Lucy Combes. Thomas Rogers and Ethel Rogers, that on the 6th of May, 1929, you brought about the death of Jennifer Brady. Lawrence John Wargrave, that upon the 10th day of June, 1930, you were guilty of the murder of Edward Seton. Prisoners at the bar, have you anything to say in your defense?
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Agatha Christie
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I used to start my questionnaires by asking, β€˜Which would you rather hear on the radio tonight – Jack Benny or a Shakespeare play?’ If the respondent said Shakespeare, I knew he was a liar and broke off the interview.
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David Ogilvy (Ogilvy on Advertising)
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Comrade Ogilvy, who had never existed in the present, now existed in the past, and when once the act of forgery was forgotten, he would exist just as authentically, and upon the same evidence, as Charlemagne or Julius Caesar.
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George Orwell (1984)
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First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.
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David Ogilvy (Ogilvy on Advertising)
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Most good copywriters’, says William Maynard of the Bates agency, β€˜fall into two categories. Poets. And killers.
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David Ogilvy (Ogilvy on Advertising)
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They are coming to rely too much on research, and they use it as a drunkard uses a lamp post, for support rather than for illumination.
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David Ogilvy (Confessions of an Advertising Man)
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The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision. If
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David Ogilvy (Ogilvy on Advertising)
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When copywriters argue with me about some esoteric word they want to use, I say to them, β€˜Get on a bus. Go to Iowa. Stay on a farm for a week and talk to the farmer. Come back to New York by train and talk to your fellow passengers in the day-coach. If you still want to use the word, go ahead.
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David Ogilvy (Ogilvy on Advertising)
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Aldous Huxley, who was once a copywriter, said, β€˜It is easier to write ten passably effective sonnets than one effective advertisement.’ You cannot bore people into buying your product. You can only interest them in buying it.
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David Ogilvy (Ogilvy on Advertising)
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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
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David Ogilvy (Ogilvy on Advertising)
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When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.’ Pursuit
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David Ogilvy (Ogilvy on Advertising)
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Long copy sells more than short copy, particularly when you are asking the reader to spend a lot of money.
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David Ogilvy (Ogilvy on Advertising)
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Remember the French saying: β€˜He who is absent is always wrong.
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David Ogilvy (Ogilvy on Advertising)
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Be happy while you’re living, for you’re a long time dead,
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Kenneth Roman (The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising)
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When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another, second person singular.
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David Ogilvy (Ogilvy on Advertising)
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advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.
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David Ogilvy (Ogilvy on Advertising)
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Hard work, says the Scottish proverb, never killed a man.
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David Ogilvy (Ogilvy on Advertising)
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If it doesn't sell, it isn't creative.
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David Ogilvy
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Search all he parks in all your cities; you'll find no statues of committees.
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David Ogilvy (Confessions of an Advertising Man)
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Pay peanuts and you get monkeys.
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David Ogilvy (Confessions of an Advertising Man)
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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation. Great leaders almost always exude self-confidence.
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David Ogilvy (Ogilvy on Advertising)
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Never summon people to your office; it frightens them. Instead, go to see them in their offices, unannounced. A boss who never wanders about his agency becomes an invisible hermit. 3
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David Ogilvy (Ogilvy on Advertising)
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It is a good idea to start the year by writing down exactly what you want to accomplish, and end the year by measuring how much you have accomplished. McKinsey imposes this discipline on its partners and pays them according to how many of the things on their lists they accomplish. Leadership
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David Ogilvy (Ogilvy on Advertising)
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The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to win an account for which we competed, and all I did was to show the campaigns we had created.
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David Ogilvy (Ogilvy on Advertising)
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It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose brand-name is visible to your friends, like beer, cigarettes and automobiles: products you β€˜wear.’ If
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David Ogilvy (Ogilvy on Advertising)
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Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but they cannot create. β€˜Search the parks in all your cities You’ll find no statues of committees’ Agencies
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David Ogilvy (Ogilvy on Advertising)
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Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to enliven morale – provided you are part of the push. Never leave the bridge in a storm.
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David Ogilvy (Ogilvy on Advertising)
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Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read books on oil geology and the production of petroleum products. Read the trade journals in the field. Spend Saturday mornings in service stations, talking to motorists. Visit your client’s refineries and research laboratories. At the end of your first year, you will know more about the oil business than your boss, and be ready to succeed him. Most
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David Ogilvy (Ogilvy on Advertising)
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It struck him as curious that you could create dead men but not living ones. Comrade Ogilvy, who had never existed in The present, now existed in The past, and when once The act of forgery was forgotten, he would exist just as authentical- ly, and upon The same evidence, as Charlemagne or Julius Caesar.
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George Orwell (1984)
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Helping people is the action step that unlocks knowledge of the will of the Lord. The circumstances about which we are concerned have people in them. In fact, the key to solving our circumstances is being the Lord's person to the people in those circumstances. Few of the questions we have about guidance are purely personal, unrelated to others.
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Lloyd John Ogilvie (God's Will in Your Life)
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Our personal relationship with the Savior will re-create us in His image. He is to be our purpose and passion. We are to long to know Him better and make Him known to others.
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Lloyd John Ogilvie (Autobiography of God: Discover the Extravagant Love of God)
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You don't have to be Christian to behave like a gentleman!
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David Ogilvy
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Rosser Reeves: β€˜Do you want fine writing? Do you want masterpieces? Or do you want to see the goddamned sales curve start moving up?
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David Ogilvy (Ogilvy on Advertising)
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Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points. Don
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David Ogilvy (Ogilvy on Advertising)
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All my experience says that for a great many products, long copy sells more than short.
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David Ogilvy (Ogilvy on Advertising)
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Promise, large promise is the soul of an advertisement,’ said Samuel Johnson.
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David Ogilvy (Ogilvy on Advertising)
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Given sufficient training, any intelligent person can learn to conduct surveys, but getting people to use the results requires salesmanship of a high order.
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David Ogilvy (Ogilvy on Advertising)
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Sales are a function of product-value and advertising. Promotions cannot produce more than a temporary kink in the sales curve.
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David Ogilvy (Ogilvy on Advertising)
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Whatever you do, for goodness sake, don’t change the name of your corporation to initials.
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David Ogilvy (Ogilvy on Advertising)
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Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around the table.
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David Ogilvy (Ogilvy on Advertising)
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It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In almost every case, the process of decision is one of guesswork.
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David Ogilvy (Ogilvy on Advertising)
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I asked an indifferent copywriter what books he had read about advertising. He told me that he had not read any; he preferred to rely on his own intuition. β€˜Suppose,’ I asked, β€˜your gall-bladder has to be removed this evening. Will you choose a surgeon who has read some books on anatomy and knows where to find your gall-bladder, or a surgeon who relies on his intuition? Why should our clients be expected to bet millions of dollars on your intuition?
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David Ogilvy (Ogilvy on Advertising)
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One day a man walked into a London agency and asked to see the boss. He had bought a country house and was about to open it as a hotel. Could the agency help him to get customers? He had $500 to spend. Not surprisingly, the head of the agency turned him over to the office boy, who happened to be the author of this book. I invested his money in penny postcards and mailed them to well-heeled people living in the neighborhood. Six weeks later the hotel opened to a full house. I had tasted blood.
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David Ogilvy (Ogilvy on Advertising)
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St Augustine had this to say about pressure: β€˜To be under pressure is inescapable. Pressure takes place through all the world: war, siege, the worries of state. We all know men who grumble under these pressures, and complain. They are cowards. They lack splendor. But there is another sort of man who is under the same pressure, but does not complain. For it is the friction which polishes him. It is pressure which refines and makes him noble.
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David Ogilvy (Ogilvy on Advertising)
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Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.
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David Ogilvy (Ogilvy on Advertising)
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All too frequently we take a different view of our trials and temptations. We tend to see them as isolated nightmares. God, however, sees them from a different perspective. They are important and connected punctuation marks in the biography of grace He is writing in our lives. They give formation, direction, and character to our lives. They are all part of the tapestry He is weaving in history. He uses them to build up our strength and to prepare us to surmount greater obstacles, perhaps fiercer temptations.
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Lloyd John Ogilvie (The Preacher's Commentary - Vol. 21: Daniel)
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What a scathing exposure! It was as if Jesus said, β€œListen, you say you want God, but your actions and words expose that you don’t. You talk about God’s judgment, but you did not willingly accept one who proclaimed it and called all of you to repentance. You say you long for the Messiah to come, but when He is here you search for reasons to reject Him. You are childish! If you had the wisdom of God, you would recognize His truth in the messenger sent to prepare the way for the Messiah and in the Messiah Himself. You have developed the miserable sickness of religious pretense and no longer desire what you prattle about aimlessly in what you pretend is prayer!
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Lloyd John Ogilvie (Autobiography of God: Discover the Extravagant Love of God)