Offline Sad Quotes

Even as we became increasingly sad and ugly on the internet, the mirage of the better online self continued to glimmer. As a medium, the internet defined by a built-in performance incentive. In real life, you can walk around living life and be visible to other people. But you can't just walk around and be visible on the internet—for anyone to see you, you have to ACT. You have to communicate in order to maintain an internet presence. And, because the internet's central platforms are built around personal profiles, it can seem—first at a mechanical level, and later on as an encoded instinct—like the main purpose of this communication is to make yourself look good. Online reward mechanisms beg to substitute for offline ones, and then overtake them. This is why everyone seems so smug and triumphant on Facebook, this is why, on Twitter, making a righteous political statement has come to seem, for many people, like a political good in itself.

Degrees of Freedom This is important. One of the easy things about riding the train is that there aren’t many choices. The track goes where the track goes. Sure, sometimes there are junctions and various routes, but generally speaking, there are only two choices—go or don’t go. Driving is a little more complicated. In a car you can choose from literally millions of destinations. Organizations are far more complex. There are essentially an infinite number of choices, endless degrees of freedom. Your marketing can be free or expensive, online or offline, funny or sad. It can be truthful, emotional, boring, or bland. In fact, every marketing campaign ever done has been at least a little different from every other one. The same choices exist in even greater number when you look at the microdecisions that go on every day. Should you go to a meeting or not? Shake hands with each person or just start? Order in fancy food for your guests or go for a walk together because the weather is sunny. . . . In the face of an infinite sea of choices, it’s natural to put blinders on, to ask for a map, to beg for instructions, or failing that, to do exactly what you did last time, even if it didn’t work. Linchpins are able to embrace the lack of structure and find a new path, one that works.

Stuxnet is perhaps the most infamous of APTs, but it has cousins such as Flame and Duqu, along with many others yet to be discovered. Worse, now that Stuxnet, a tool developed to attack industrial control systems and take power grids off-line, is out in the wild and available for download, it has been extensively studied by Crime, Inc., which is rapidly emulating its techniques and computer code to build vastly more sophisticated attacks. The deep challenge society faces from the growth of the malware-industrial complex is that once these offensive tools are used, they have a tendency to leak into the open. The result has been the proliferation of open-source cyber weapons now widely available on the digital underground for anybody to redesign and arm as he or she sees fit. How long will it be before somebody picks up one of these digital Molotov cocktails and lobs it back at us with the intent of attacking our own critical infrastructure systems? Sadly, preparations may already be under way.