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Are you honestly going to let these people keep turning in something they bought in 1987 for the rest of their lives?” “Well,” someone said after a collective shrug, “what’s the alternative?” “I just told you the alternative!” Main declared. “Our ninety-day return policy. I think that you will agree that three months is more than enough time to figure out if something is defective. Is that really too much to ask of your customers?” “Guests,” Target’s senior VP said, forcefully pronouncing the word. “Huh?” Main said, mentally replaying his previous sentence. “Which guests?” “You said customers. But at Target we don’t think of our visitors that way. We consider them guests and we treat them as such.
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Blake J. Harris (Console Wars: Sega, Nintendo, and the Battle that Defined a Generation)