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Every year millions of American men buy televisions in order to watch football. The various companies that produce TVs are aware of this, and try to run advertisements for their contraptions that feature games. Unfortunately, the NFL only sells footage to its official television company. That means if, say, Zenith is the NFL’s TV of choice, Panasonic, Sony, and myriad other entities can’t use league action. “So every year—every single year—I get calls from the companies, wanting to purchase USFL stock footage,” Cohen said. “I averaged about $100,000 a year for a long time. Dom was right.” Don’t blink, or you might miss ubiquitous snippets of USFL game footage. That game Julie Taylor was watching in the student lounge on Friday Night Lights? Blitz-Bandits at Tampa Stadium. The “Bubble Bowl” game in the SpongeBob SquarePants episode “Band Geeks”? Bandits-Showboats at the Liberty Bowl. A Scientology advertisement stars Anthony Carter scoring a touchdown for the Panthers; Russ Feingold, a United States senator running for reelection in 2010, ran a spot with Gamblers receivers Clarence Verdin and Gerald McNeil dancing in the end zone;
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Jeff Pearlman (Football For A Buck: The Crazy Rise and Crazier Demise of the USFL)