News Importance Quotes

The good news is that the moment you decide that what you know is more important than what you have been taught to believe, you will have shifted gears in your quest for abundance. Success comes from within, not from without.

Forget the politicians. The politicians are put there to give you the idea you have freedom of choice. You don't. You have no choice. You have owners. They own you. They own everything. They own all the important land, they own and control the corporations that've long since bought and paid for, the senate, the congress, the state houses, the city halls, they got the judges in their back pocket, and they own all the big media companies so they control just about all of the news and the information you get to hear. They got you by the balls. They spend billions of dollars every year lobbying to get what they want. Well, we know what they want. They want more for themselves and less for everybody else. But I'll tell you what they don't want. They don't want a population of citizens capable of critical thinking. They don't want well informed, well educated people capable of critical thinking. They're not interested in that. That doesn't help them.

The news just came in from the County of Keck That a very small bug by the name of Van Vleck Is yawning so wide you can look down his neck. This may not seem very important, I know, but it Is, so I'm bothering telling you so.

There wasn't a single item of importance [in the newspaper]. A tower of illusion, all of it, made of illusory bricks and full of holes. If life were made up only of important things, it really would be a dangerous house of glass, scarcely to be handled carelessly. But everyday life was exactly like the headlines. And so everybody, knowing the meaninglessness of existence, sets the center of his compass at his own home.

If people in the media cannot decide whether they are in the business of reporting news or manufacturing propaganda, it is all the more important that the public understand that difference, and choose their news sources accordingly.

All depression has its roots in self-pity, and all self-pity is rooted in people taking themselves too seriously.” At the time Switters had disputed her assertion. Even at seventeen, he was aware that depression could have chemical causes. “The key word here is roots,” Maestra had countered. “The roots of depression. For most people, self-awareness and self-pity blossom simultaneously in early adolescence. It's about that time that we start viewing the world as something other than a whoop-de-doo playground, we start to experience personally how threatening it can be, how cruel and unjust. At the very moment when we become, for the first time, both introspective and socially conscientious, we receive the bad news that the world, by and large, doesn't give a rat's ass. Even an old tomato like me can recall how painful, scary, and disillusioning that realization was. So, there's a tendency, then, to slip into rage and self-pity, which if indulged, can fester into bouts of depression.” “Yeah but Maestra—” “Don't interrupt. Now, unless someone stronger and wiser—a friend, a parent, a novelist, filmmaker, teacher, or musician—can josh us out of it, can elevate us and show us how petty and pompous and monumentally useless it is to take ourselves so seriously, then depression can become a habit, which, in tern, can produce a neurological imprint. Are you with me? Gradually, our brain chemistry becomes conditioned to react to negative stimuli in a particular, predictable way. One thing'll go wrong and it'll automatically switch on its blender and mix us that black cocktail, the ol’ doomsday daiquiri, and before we know it, we’re soused to the gills from the inside out. Once depression has become electrochemically integrated, it can be extremely difficult to philosophically or psychologically override it; by then it's playing by physical rules, a whole different ball game. That's why, Switters my dearest, every time you've shown signs of feeling sorry for yourself, I've played my blues records really loud or read to you from The Horse’s Mouth. And that’s why when you’ve exhibited the slightest tendency toward self-importance, I’ve reminded you that you and me— you and I: excuse me—may be every bit as important as the President or the pope or the biggest prime-time icon in Hollywood, but none of us is much more than a pimple on the ass-end of creation, so let’s not get carried away with ourselves. Preventive medicine, boy. It’s preventive medicine.” “But what about self-esteem?” “Heh! Self-esteem is for sissies. Accept that you’re a pimple and try to keep a lively sense of humor about it. That way lies grace—and maybe even glory.

If you are a warrior, decency means that you are not cheating anybody at all. You are not even about to cheat anybody. There is a sense of straightforwardness and simplicity. With setting-sun vision, or vision based on cowardice, straightforwardness is always a problem. If people have some story or news to tell somebody else, first of all they are either excited or disappointed. Then they begin to figure out how to tell their news. They develop a plan, which leads them completely away from simply telling it. By the time a person hears the news, it is not news at all, but opinion. It becomes a message of some kind, rather than fresh, straightforward news. Decency is the absence of strategy. It is of utmost importance to realize that the warrior’s approach should be simple-minded sometimes, very simple and straightforward. That makes it very beautiful: you having nothing up your sleeve; therefore a sense of genuineness comes through. That is decency.

We are in great haste to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate... We are eager to tunnel under the Atlantic and bring the old world some weeks nearer to the new; but perchance the first news that will leak through into the broad flapping American ear will be that Princess Adelaide has the whooping cough.

nothing's news. it's the same old thing in disguise. only one thing comes without a disguise and you only see it once, or maybe never. like getting hit by a freight train. makes us realize that all our moaning about long lost girls in gingham dresses is not so important after all.

There are things that are more important than the news and what’s happening today. There are these archetypes which are part of the human imagination since humans were presumably imaginative. And I think that’s what [people] find touching, these eternal ideas. It’s one of the things that makes fantasy something that tends to stand the test of time because we’re reading, 50 years later, The Lord of the Rings.

And it is that one percent, the heads of large corporations, who control the policies of news media and determine what you and I hear on radio, read in the newspapers, see on television. It is more important for us to think about where the media gets its information.

Do not avert your eyes. It is important that you see this. It is important that you feel this.

Today the most civilized countries of the world spend a maximum of their income on war and a minimum on education. The twenty-first century will reverse this order. It will be more glorious to fight against ignorance than to die on the field of battle. The discovery of a new scientific truth will be more important than the squabbles of diplomats. Even the newspapers of our own day are beginning to treat scientific discoveries and the creation of fresh philosophical concepts as news. The newspapers of the twenty-first century will give a mere 'stick' in the back pages to accounts of crime or political controversies, but will headline on the front pages the proclamation of a new scientific hypothesis. Progress along such lines will be impossible while nations persist in the savage practice of killing each other off. I inherited from my father, an erudite man who labored hard for peace, an ineradicable hatred of war.

I have something really important to tell you,” he said. “Are you ready? It’s really important. It’s breaking news.” “Tell me.” “I’ll love you forever.” “I already knew that,” I said. “And I’ll love you forever, too.” “Yeah?” “Yeah,” I said. “I’ll love you until we’re so old we can barely walk on our own and we have to get walkers and put those cut-up yellow tennis balls on them. I’ll love you past that, actually. I’ll love you until the end of time.

Confidence is a life ingredient that is essential to success and wholeness. It is perhaps the single most important trait that enables seemingly average people to do and become all that they can. And the good news is – it can be learned. No one has to suffer a lifetime of low confidence.

But there’s a reason. There’s a reason. There’s a reason for this, there’s a reason education sucks, and it’s the same reason that it will never, ever, ever be fixed. It’s never gonna get any better. Don’t look for it. Be happy with what you got. Because the owners of this country don't want that. I'm talking about the real owners now, the real owners, the big wealthy business interests that control things and make all the important decisions. Forget the politicians. The politicians are put there to give you the idea that you have freedom of choice. You don't. You have no choice. You have owners. They own you. They own everything. They own all the important land. They own and control the corporations. They’ve long since bought and paid for the senate, the congress, the state houses, the city halls, they got the judges in their back pockets and they own all the big media companies so they control just about all of the news and information you get to hear. They got you by the balls. They spend billions of dollars every year lobbying, lobbying, to get what they want. Well, we know what they want. They want more for themselves and less for everybody else, but I'll tell you what they don’t want: They don’t want a population of citizens capable of critical thinking. They don’t want well informed, well educated people capable of critical thinking. They’re not interested in that. That doesn’t help them. Thats against their interests. Thats right. They don’t want people who are smart enough to sit around a kitchen table to figure out how badly they’re getting fucked by a system that threw them overboard 30 fucking years ago. They don’t want that. You know what they want? They want obedient workers. Obedient workers. People who are just smart enough to run the machines and do the paperwork, and just dumb enough to passively accept all these increasingly shittier jobs with the lower pay, the longer hours, the reduced benefits, the end of overtime and the vanishing pension that disappears the minute you go to collect it, and now they’re coming for your Social Security money. They want your retirement money. They want it back so they can give it to their criminal friends on Wall Street, and you know something? They’ll get it. They’ll get it all from you, sooner or later, 'cause they own this fucking place. It's a big club, and you ain’t in it. You and I are not in the big club. And by the way, it's the same big club they use to beat you over the head with all day long when they tell you what to believe. All day long beating you over the head in their media telling you what to believe, what to think and what to buy. The table is tilted folks. The game is rigged, and nobody seems to notice, nobody seems to care. Good honest hard-working people -- white collar, blue collar, it doesn’t matter what color shirt you have on -- good honest hard-working people continue -- these are people of modest means -- continue to elect these rich cocksuckers who don’t give a fuck about them. They don’t give a fuck about you. They don’t give a fuck about you. They don't care about you at all -- at all -- at all. And nobody seems to notice, nobody seems to care. That's what the owners count on; the fact that Americans will probably remain willfully ignorant of the big red, white and blue dick that's being jammed up their assholes everyday. Because the owners of this country know the truth: it's called the American Dream, because you have to be asleep to believe it.

He'd tell us that in a democracy, keeping abreast of current events was a citizen's most important duty and that you could never start too early to be informed about the news of the day.

But what if the great secret insider-trading truth is that you don't ever get over the biggest losses in your life? Is that good news, bad news, or both? . . . . The pain does grow less acute, but the insidious palace lie that we will get over crushing losses means that our emotional GPS can never find true north, as it is based on maps that no longer mention the most important places we have been to. Pretending that things are nicely boxed up and put away robs us of great riches.

This is what I say: I've got good news and bad news. The good news is, you don't have to worry, you can't change the past. The bad news is, you don't have to worry, no matter how hard you try, you can't change the past. The universe just doesn't put up with that. We aren't important enough. No one is. Even in our own lives. We're not strong enough, willful enough, skilled enough in chronodiegetic manipulation to be able to just accidentally change the entire course of anything, even ourselves.

I saw a news report recently that measured average video game use by American men between the ages of twenty-five and thirty-five: twenty hours per week. Do you mean the flower of America's masculinity can't think of anything more important to do with twenty hours a week than sit in front of a video screen? Folks, this ain't normal. Can't we unplug already?

Frequently, when I suggest to people that they detach from a person or problem, they recoil in horror. “Oh, no!” they say. “I could never do that. I love him, or her, too much. I care too much to do that. This problem or person is too important to me. I have to stay attached!” My answer to that is, “WHO SAYS YOU HAVE TO?” I’ve got news—good news. We don’t “have to.” There’s a better way. It’s called “detachment.”3 It may be scary at first, but it will ultimately work better for everyone involved.

Knowing that death is not far off brings remarkable clarity. After that news, there is no middle ground; something is either very important or not important at all.

The cord that tethers ability to success is both loose and elastic. It is easy to see fine qualities in successful books or to see unpublished manuscripts, inexpensive vodkas, or people struggling in any field as somehow lacking. It is easy to believe that ideas that worked were good ideas, that plans that succeeded were well designed, and that ideas and plans that did not were ill conceived. And it is easy to make heroes out of the most successful and to glance with disdain at the least. But ability does not guarantee achievement, nor is achievement proportional to ability. And so it is important to always keep in mind the other term in the equation—the role of chance…What I’ve learned, above all, is to keep marching forward because the best news is that since chance does play a role, one important factor in success is under our control: the number of at bats, the number of chances taken, the number of opportunities seized.

Chances are, when you were young, you were told, in effect, "Listen, kid, here is the news: life is not about you. Life is not about what you want. What you want is not important. Life is about doing what others expect of you." If you accepted this idea, later on you wondered what had happened to your fire. Where had your enthusiasm for living gone?

People grow apart. Distance doesn’t always mean miles. Sometimes it means two friends going separate ways. The person you poured your heart out to, traveled through new cities with, called at three in the morning just to get ice cream, suddenly becomes someone who can’t even text you back. So, you start to wonder what happened and where it all went wrong. How can this person who was once your lifeline now be a stranger who holds all your memories? But people change and become caught up in their own lives. They may not even realize they are doing it. Sometimes friends disappear and we don’t know why. But you don’t deserve to be ignored. The things you have to say are important; you should never allow someone to make you feel as though they aren’t. You should never tolerate someone who can’t acknowledge the news you have to share. You don’t need this in your life. Let go of people who don’t make you happy.

People LOVE giving bad news. They love it. This is because negative information GREATLY empowers the giver and makes them feel important.

By definition, a human being is endowed with free will. He can use this to choose between good and evil. If he can only perform good or only perform evil, then he is a clockwork orange - meaning that he has the appearance of an organism lovely with colour and juice but is in fact only a clockwork toy to be wound up by God or the Devil or (since this is increasingly replacing both) the Almighty State. It is as inhuman to be totally good as it is to be totally evil. The important thing is moral choice. Evil has to exist along with good in order that moral choice may operate. Life is sustained by the grinding opposition of moral entities. This is what the television news is all about. Unfortunately there is so much original sin in us all that we find evil rather attractive. To devastate is easier and more spectacular than to create.

The greatest barrier I have met is the almost total absence from the minds of my audience of any sense of sin... The early Christian preachers could assume in their hearers, whether Jews, Metuentes, or Pagans, a sense of guilt. (That this was common among Pagans is shown by the fact that both Epicureanism and the mystery religions both claimed, though in different ways, to assuage it.) Thus the Christian message was in those days unmistakably the Evangelium, the Good News. It promised healing to those who knew they were sick. We have to convince our hearers of the unwelcome diagnosis before we can expect them to welcome the news of the remedy. The ancient man approached God (or even the gods) as the accused person approaches his judge. For the modern man, the roles are quite reversed. He is the judge: God is in the dock. He is quite a kindly judge; if God should have a reasonable defense for being the god who permits war, poverty, and disease, he is ready to listen to it. The trial may even end in God’s acquittal. But the important thing is that man is on the bench and God is in the dock.

Planning complex, beautiful meals and investing one's heart and time in their preparation is the opposite of self-indulgence. Kitchen-based family gatherings are process-oriented, cooperative, and in the best of worlds, nourishing and soulful. A lot of calories get used up before anyone sits down to consume. But more importantly, a lot of talk happens first, news exchanged, secrets revealed across generations, paths cleared with a touch on the arm. I have given and received some of my life's most important hugs with those big oven-mitt potholders on both hands.

Unpopular ideas can be silenced, and inconvenient facts kept dark, without the need for any official ban. Anyone who has lived long in a foreign country will know of instances of sensational items of news — things which on their own merits would get the big headlines-being kept right out of the British press, not because the Government intervened but because of a general tacit agreement that ‘it wouldn’t do’ to mention that particular fact. So far as the daily newspapers go, this is easy to understand. The British press is extremely centralised, and most of it is owned by wealthy men who have every motive to be dishonest on certain important topics. But the same kind of veiled censorship also operates in books and periodicals, as well as in plays, films and radio. At any given moment there is an orthodoxy, a body of ideas which it is assumed that all right-thinking people will accept without question. It is not exactly forbidden to say this, that or the other, but it is ‘not done’ to say it, just as in mid-Victorian times it was ‘not done’ to mention trousers in the presence of a lady. Anyone who challenges the prevailing orthodoxy finds himself silenced with surprising effectiveness. A genuinely unfashionable opinion is almost never given a fair hearing, either in the popular press or in the highbrow periodicals.

She was too exhausted and downcast to take in the importance of the news- just as a person who has shed so many tears at the bedside of someone who is dying has none left for the actual moment of death.

Play is really the work of childhood. One of the most important gifts a parent can give a child is the gift of accepting that child's uniqueness. When I was a boy and I would see scary things in the news, my mother would say to me, 'Look for the helpers. You will always find people who are helping.

Most importantly, the epidemic was only news when it was not killing homosexuals. In this sense, AIDS remained a fundamentally gay disease, newsworthy only by the virtue of the fact that it sometimes hit people who weren't gay,

The news did not trouble her particularly; all news was bad, like wage demands, strikes, or war, and the wise person paid no attention to it. What was important was that it was a bright, sunny day; her first narcissi were in bloom, and the daffodils behind them were already showing flower buds.

Observe Everything. Always think for yourself. Never let other people make important decisions for you.

His greatest virtue, I think, was his honesty--not only to others but to himself...He demanded freedom of expression and lived in what we consider the most important of moral freedoms; freedom from hate, unconditionally; freedom from all self-pity (even throughout all the pain and bad news); freedom from fear of possibly doing something that might help another more than it might help himself; and freedom from that kind of pride that could make a man feel he was better than his brother or neighbor

There is nothing wrong with entertainment. As some psychiatrist once put it, we all build castles in the air. The problems come when we try to live in them. The communications media of the late nineteenth and early twentieth centuries, with telegraphy and photography at their center, called the peek-a-boo world into existence, but we did not come to live there until television. Television gave the epistemological biases of the telegraph and the photograph their most potent expression, raising the interplay of image and instancy to an exquisite and dangerous perfection. And it brought them into the home. We are by now well into a second generation of children for whom television has been their first and most accessible teacher and, for many, their most reliable companion and friend. To put it plainly, television is the command center of the new epistemology. There is no audience so young that it is barred from television. There is no poverty so abject that it must forgo television. There is no education so exalted that it is not modified by television. And most important of all, there is no subject of public interest—politics, news, education, religion, science, sports—that does not find its way to television. Which means that all public understanding of these subjects is shaped by the biases of television.

It’s funny how something as small as the news of a teenager being slaughtered and tossed in a ravine can be enough to lift the spirits of an entire set full of important Hollywood people.

Dear friend…' The Witcher swore quietly, looking at the sharp, angular, even runes drawn with energetic sweeps of the pen, faultlessly reflecting the author’s mood. He felt once again the desire to try to bite his own backside in fury. When he was writing to the sorceress a month ago he had spent two nights in a row contemplating how best to begin. Finally, he had decided on “Dear friend.” Now he had his just deserts. 'Dear friend, your unexpected letter – which I received not quite three years after we last saw each other – has given me much joy. My joy is all the greater as various rumours have been circulating about your sudden and violent death. It is a good thing that you have decided to disclaim them by writing to me; it is a good thing, too, that you are doing so so soon. From your letter it appears that you have lived a peaceful, wonderfully boring life, devoid of all sensation. These days such a life is a real privilege, dear friend, and I am happy that you have managed to achieve it. I was touched by the sudden concern which you deigned to show as to my health, dear friend. I hasten with the news that, yes, I now feel well; the period of indisposition is behind me, I have dealt with the difficulties, the description of which I shall not bore you with. It worries and troubles me very much that the unexpected present you received from Fate brings you worries. Your supposition that this requires professional help is absolutely correct. Although your description of the difficulty – quite understandably – is enigmatic, I am sure I know the Source of the problem. And I agree with your opinion that the help of yet another magician is absolutely necessary. I feel honoured to be the second to whom you turn. What have I done to deserve to be so high on your list? Rest assured, my dear friend; and if you had the intention of supplicating the help of additional magicians, abandon it because there is no need. I leave without delay, and go to the place which you indicated in an oblique yet, to me, understandable way. It goes without saying that I leave in absolute secrecy and with great caution. I will surmise the nature of the trouble on the spot and will do all that is in my power to calm the gushing source. I shall try, in so doing, not to appear any worse than other ladies to whom you have turned, are turning or usually turn with your supplications. I am, after all, your dear friend. Your valuable friendship is too important to me to disappoint you, dear friend. Should you, in the next few years, wish to write to me, do not hesitate for a moment. Your letters invariably give me boundless pleasure. Your friend Yennefer' The letter smelled of lilac and gooseberries. Geralt cursed.

It seems to me that an often quiet, but often palpable presiding image here... is the interpretive absorption of the child or adolescent whose sense of personal queerness may or may not (yet?) have resolved... Such a child - if she reads at all - is reading for important news about herself, without knowing what form that news will take; with only the patchiest familiarity with its codes; without, even, more than hungrily hypothesizing to what questions this news may proffer an answer.

I never should have made it through twelve years of schooling before entering a university, without ever hearing the important news that most anthropologists reject the concept of biological races.

I think that of all the principles for journalism, the most important is to complicate simple things and simplify complicated things. At first sight, you may think something is simple, but it may conceal a great deal. However, facing a very complex thing, you should find out its essence. -Jin Yongquan

There are quiet places also in the mind,” he said, meditatively. “But we build bandstand and factories on them. Deliberately—to put a stop to the quietness. We don’t like the quietness. All the thoughts, all the preoccupation in my head—round and round continually.” He made a circular motion with his hands. “And the jazz bands, the music hall songs, the boys shouting the news. What’s it all for? To put an end to the quiet, to break it up and disperse it, to pretend at any cost it isn’t there. Ah, but it is, it is there, in spite of everything, at the back of everything. Lying awake at night, sometimes—not restlessly, but serenely, waiting for sleep—the quiet re-establishes itself, piece by piece; all the broken bits, all the fragments of it we’ve been so busily dispersing all day long. It re-establishes itself, an inward quiet, like this outward quiet of grass and trees. It fills one, it grows –a crystal quiet, a growing expanding crystal. It grows, it becomes more perfect; it is beautiful and terrifying, yes, terrifying, as well as beautiful. For one’s alone in the crystal and there’s no support from outside, there’s nothing external and important, nothing external and trivial to pull oneself up by or to stand up, superiorly, contemptuously, so that one can look down. There’s nothing to laugh at or feel enthusiastic about. But the quiet grows and grows. Beautifully and unbearably. And at last you are conscious of something approaching; it is almost a faint sound of footsteps. Something inexpressibly lovely and wonderful advances through the crystal, nearer, nearer. And oh, inexpressibly terrifying. For if it were to touch you, if it were to seize and engulf you, you’d die; all the regular habitual, daily part of you would die. There would be and end of bandstands and whizzing factories, and one would have to begin living arduously in the quiet, arduously n some strange unheard-of manner. Nearer, nearer come the steps; but one can’t face the advancing thing. One daren’t. It’s too terrifying; it’s too painful to die. Quickly, before it is too late, start the factory wheels, bang the drum, blow up the saxophone. Think of the women you’d like to sleep with, the schemes for making money, the gossip about your friends, the last outrage of the politicians. Anything for a diversion. Break the silence, smash the crystal to pieces. There, it lies in bits; it is easily broken, hard to build up and easy to break. And the steps? Ah, those have taken themselves off, double quick. Double quick, they were gone at the flawing of the crystal. And by this time the lovely and terrifying thing is three infinities away, at least. And you lie tranquilly on your bed, thinking of what you’d do if you had ten thousand pounds and of all the fornications you’ll never commit.

When one day fate visits us again, Jessa comes running into Hannah’s house to tell us the news that they’ve caught the serial killer. Her tone is hushed and I try hard not to look at Jude, who is working on the skirting boards. But I can feel the humour in his gaze as it falls on me and I know that I will never live down the fact that I suspected him. When I ask her, “Who?” slightly curious, she’s already out the door looking for Hannah and Tate. “No one important!” she shouts from the other room. “Just some postman in Yass.” I look at Jude’s face and I see it whiten and we vow never ever to tell the others.

You never saw them; you never met them; you were never touched by their suffering except on the evening news or at the occasional fundraiser. They were what they were because they were uncivilized, unteachable, underprivileged and unsalvageable. They were the underclasses, and you found a use for them, because without their cheap labor and their primitive wars, your own world of mirrored towers and imported luxuries and megabuck negotiations could never exist.

A Hard Life With Memory I’m a poor audience for my memory. She wants me to attend her voice nonstop, but I fidget, fuss, listen and don’t, step out, come back, then leave again. She wants all my time and attention. She’s got no problem when I sleep. The day’s a different matter, which upsets her. She thrusts old letters, snapshots at me eagerly, stirs up events both important and un-, turns my eyes to overlooked views, peoples them with my dead. In her stories I’m always younger. Which is nice, but why always the same story. Every mirror holds different news for me. She gets angry when I shrug my shoulders. And takes revenge by hauling out old errors, weighty, but easily forgotten. Looks into my eyes, checks my reaction. Then comforts me, it could be worse. She wants me to live only for her and with her. Ideally in a dark, locked room, but my plans still feature today’s sun, clouds in progress, ongoing roads. At times I get fed up with her. I suggest a separation. From now to eternity. Then she smiles at me with pity, since she knows it would be the end of me too.

I used to think the most important thing for a reporter was to be where the news is and be the first to know. Now I feel a reporter should be able to effect change. Your reporting should move people and motivate people to change the world. Maybe this is too idealistic. Young people who want to be journalists must, first, study and, second, recognize that they should never be the heroes of the story. ..A journalist must be curious, and must be humble. --Zhou Yijun

The biggest risk and the most important news story of the next ten years will be something nobody is talking about today

And the second [thing about the CBS EVENING NEWS that stands out in the mind of Michael J. Fox] was something Katie did later in the interview, as the drugs kicked in and the tremors segued into the jerkiness of dyskinesias. Somewhere in the contortions of making a point, my left arm detached the microphone clip from my jacket lapel. With no fuss and hardly a break in conversation or eye contact, she calmly leaned over and refastened it. Neither of us commented on it, but it was such an empathetic gesture, so far from anything patronizing or pitying, a simple kindness that allowed me the dignity to carry on making a point more important than the superficiality of my physical circumstance... ...One thing was abundantly clear though, whether or not she was able to forget how much she liked me: with that single act of consideration, she made it abundantly clear how much she loved her father.

You two will figure it out. I know you will." Maybe we will, maybe we are, but not if she tells him. "You're very much alike. You both feel things very deeply, too deeply sometimes." What? "Jude and I have quite a bit of armor on us," she continues. "It takes a lot to break through it. Not you and Dad." This is news. I never thought I was anything like Dad. But what she's really saying is that we're both wusses. That's what Brian thinks too. I'm just someone who "draws pictures." And it burns in my chest that she thinks Jude's like her and I'm not. How come everything I think about our family keeps changing? How come the teams keep switching? Is this how all families are? And most importantly, how do I know she's not lying to me about not telling Dad?

Lidewij, I believe Agustus Waters sent a few pages from a notebok to Peter Van Houten shortly before he (Augustus) died. It is very important to me that someone reads these pages. I want to read them, of course, but maybe they weren't written for me. Regardless, they must be read. They must be. Can you help? Your friend, Hazel Grace Lancaster "She responded late that afternoon." Dear Hazel, I did not know that Augustus had died. I am very sad to hear this news. He was such a very charismatic young man. I am so sorry, and so sad. I have not spoken to Peter since I resigned that day we met. It is very late at night here, but I am going over to his house first thing in the morning to find this letter and force him to read it. Mornings were his best time, usually. Your friend, Lidewij Vliegenthart p.s. I am bringing my boyfriend in case we have to physically retsrain Peter.

The importance of falling in love lies not in how it feels, but in what it perceives. And as always with our feelings, the key moral issue is how truthful the perception is... Falling in love is a sign that this might be someone with whom you could make a good marriage. Still, it's not enough, because the feeling is not always as perceptive as it should be... So falling in love is not the basis for a good marriage. It's not even a requirement. Marriage does not depend on falling in love; it depends on the promises you make to each other in your wedding vows and then spend a lifetime keeping. As many people have pointed out, you can't promise how you'll feel. But you can promise to cultivate a virtue, such as the virtue of love.

It's so important to identify beliefs. Because once you identify [a negative belief], once you bring it into the light, you will see it doesn't belong to you: - That it came from your parents; - It came from your family; - It came from your society; - It came from your friends. And you bought into it. But it isn't yours. Holding on to something that isn't yours is called theft. Don't be a belief thief! Let go of what isn't yours.

Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder?

Silver liked people to a point; he liked to hear them tell of some important news or share a laugh, but then solitude was always calling him back. Too much contact with people took things away from him—his energy, his soul, his freedom.

In other words, if a patent forgery like the "Protocols of the Elders of Zion" is believed by so many people that it can become the text of a whole political movement, the task of the historian is no longer to discover a forgery. Certainly it is not to invent explanations which dismiss the chief political and historical facts of the matter: that the forgery is being believed. This fact is more important than the (historically speaking, secondary) circumstance that it is a forgery.

I want to be worshipped. I want to be important in someone’s life. I want to be the person someone calls when they need advice or have big news . . . or just want to hear my voice. I want to be surprised with flowers at my apartment door. Whisked away to somewhere I’ve never been. Thought of nearly every second of every day because I consume someone’s thoughts. I want the real. The ugly. The pettiness that comes with relationships. The teasing. The arguments. The laughs. The love. The romance. I want it all.

The new breed of reporter doesn’t drink, doesn’t smoke, doesn’t have sex beyond reproducing, and most importantly—doesn’t believe. They don’t believe they are there to question everything. They are there to print whatever is told to them. The news is dead, my friend. Buried under a mountain of full color advertising, and six-digit deposit slips.

If there were a Pulitzer for bleak irony, however, it would go to the News for its Saturday-morning report on one of the most important local stories of the year—the Galveston count of the 1900 U.S. census, which the newspaper had first announced on Friday. The news was excellent: Over the last decade of the nineteenth century, the city’s population had increased by 29.93 percent, the highest growth rate of any southern city counted so far.

In 1924, Nikola Tesla was asked why he never married? His answer was this: "I had always thought of woman as possessing those delicate qualities of mind and soul that made her in her respects far superior to man. I had put her on a lofty pedestal, figuratively speaking, and ranked her in certain important attributes considerably higher than man. I worshipped at the feet of the creature I had raised to this height, and, like every true worshiper, I felt myself unworthy of the object of my worship. But all this was in the past. Now the soft voiced gentle woman of my reverent worship has all but vanished. In her place has come the woman who thinks that her chief success in life lies on making herself as much as possible like man - in dress, voice, and actions, in sports and achievements of every kind. The world has experience many tragedies, but to my mind the greatest tragedy of all is the present economic condition wherein women strive against men, and in many cases actually succeed in usurping their places in the professions and in industry. This growing tendency of women to overshadow the masculine is a sign of a deteriorating civilization. Practically all the great achievements of man until now have been inspired by his love and devotion to woman. Man has aspired to great things because some woman believed in him, because he wished to command her admiration and respect. For these reasons he has fought for her and risked his life and his all for her time and time again. Perhaps the male in society is useless. I am frank to admit that I don't know. If women are beginning to feel this way about it - and there is striking evidence at hand that they do - then we are entering upon the cruelest period of the world's history. Our civilization will sink to a state like that which is found among the bees, ants, and other insects - a state wherein the male is ruthlessly killed off. In this matriarchal empire which will be established, the female rules. As the female predominates, the males are at her mercy. The male is considered important only as a factor in the general scheme of the continuity of life. The tendency of women to push aside man, supplanting the old spirit of cooperation with him in all the affairs of life, is very disappointing to me." Galveston Daily News, Galveston, Texas, page 23. August 10, 1924.

It is estimated that nearly half a billion people tune in for China Central Television’s seven p.m. news hour. The fact that all local stations in China are ordered by government mandate to carry the program likely has much to do with this high number, but frequent announcements that the president would be making an important national address this evening ensured even higher ratings than normal.

But the answer isn't just to intimidate people into consuming more 'serious' news; it is to push so-called serious outlets into learning to present important information in ways that can properly engage audiences. It is too easy to claim that serious things must be, and can almost afford to be, a bit boring. The challenge is to transcend the current dichotomy between those outlets that offer thoughtful but impotent instruction on the one hand and those that provide sensationalism stripped of responsibility on the other.

Nothing breaks my heart more than seeing that person who’s struggling to lose weight who thinks that they need to run 20 miles a week. They have no desire to do it, their knees hurt, they hate it, and they’re not losing weight. And I’d like to say, ‘Well, I’ve got great news for you. You don’t ever need to run another step a day in your life, because there’s no value in that.’ “There is value in exercise, though, and I think that the most important type of exercise, especially in terms of bang for your buck, is going to be really high-intensity, heavy strength training. Strength training aids everything from glucose disposal and metabolic health to mitochondrial density and orthopedic stability. That last one might not mean much when you’re a 30-something young buck, but when you’re in your 70s, that’s the difference between a broken hip and a walk in the park.

So there are established sayings: Guidance to enlightenment seems nonsensical. Guidance to progress seems backwards. Guidance to equality seems to classify. Higher efficacy seems at a loss. Great purity seems like shame. Broad effectiveness seems insufficient. Constructive effectiveness seems casual. Basic reality seems changeable. A great expanse has no shores. A large container takes a long time to make. Important news is rarely heard.

God gave Moses a calendar that began in spring. (Ex 12:2) God Himself emphasized the importance of Israel’s new calendar at Ex 23:16; Le 23:34 and De 16:13. God’s calendar was for marking, and keeping, God’s holy days. Using a foreign calendar became illegal. Ignoring Israel’s new calendar could cost an Israelite their life. (Nu 15:32-35) Yet, the Jewish calendar is not the only calendar. There are plenty of calendars to choose from: Assyrian; Egyptian; Iranian; Armenian; Ethiopian; Hindu; Coptic; Mayan; Chinese; Julian; Byzantine; Islamic and Gregorian; just to mention a few. Has the Seventh Day Adventists settled on any one of these calendars? Which one?

The news is supposed to be a mirror held up to the world, but the world is far too vast to fit in our mirror. The fundamental thing the media does all day, every day, is decide what to cover — decide, that is, what is newsworthy. Here’s the dilemma: to decide what to cover is to become the shaper of the news rather than a mirror held up to the news. It makes journalists actors rather than observers. It annihilates our fundamental conception of ourselves. And yet it’s the most important decision we make. If we decide to give more coverage to Hillary Clinton’s emails than to her policy proposals — which is what we did — then we make her emails more important to the public’s understanding of her character and potential presidency than her policy proposals. In doing so, we shape not just the news but the election, and thus the country. While I’m critical of the specific decision my industry made in that case, this problem is inescapable. The news media isn’t just an actor in politics. It’s arguably the most powerful actor in politics. It’s the primary intermediary between what politicians do and what the public knows. The way we try to get around this is by conceptually outsourcing the decisions about what we cover to the idea of newsworthiness. If we simply cover what’s newsworthy, then we’re not the ones making those decisions — it’s the neutral, external judgment of news worthiness that bears responsibility. The problem is that no one, anywhere, has a rigorous definition of newsworthiness, much less a definition that they actually follow.

Something that once had importance might be forgotten by most people but because millions of people once knew it, a force is present that can be harnessed. There might be so much significance attached to a song, for example, or a fact, that it can’t die but only lies dormant, like a vampire in his coffin, waiting to be called forth from the grave once again. There is more magic in the fact that the first mass worldwide photo of the Church of Satan was taken by Joe Rosenthal – the same man who took the most famous news photo in history – the flag-raising at Iwo Jima. There’s real occult significance to that – much more than in memorizing grimoires and witches’ alphabets. People ask me about what music to use in rituals – what is the best occult music. I’ve instructed people to go to the most uncrowded section of the music store and it’s a guarantee what you’ll find there will be occult music. That’s the power of long-lost trivia. I get irritated by people who turn up their noses and whine ‘Why would anyone want to know that?’ Because once upon a time, everyone in America knew it. Suppose there’s a repository of neglected energy, that’s been generated and forgotten. Maybe it’s like a pressure cooker all this time, just waiting for someone to trigger its release. ‘Here I am,’ it beckons, ‘I have all this energy stored up just waiting for you – all you have to do is unlock the door. Because of man’s stupidity, he’s neglected me to this state of somnambulism – dreaming the ancient dreams – even though I was once so important to him.’ Think about that. A song that was once on millions of lips now is only on your lips. Now what does that contain? Those vibrations of that particular tune, what do they evoke, call up? What do they unlock? The old gods lie dormant, waiting.

Many of the members of the new upper class are balkanized. Furthermore, their ignorance about other Americans is more problematic than the ignorance of other Americans about them. It is not a problem if truck drivers cannot empathize with the priorities of Yale professors. It is a problem if Yale professors, or producers of network news programs, or CEOs of great corporations, or presidential advisers cannot empathize with the priorities of truck drivers. It is inevitable that people have large areas of ignorance about how others live, but that makes it all the more important that the members of the new upper class be aware of the breadth and depth of their ignorance.

For instance, feeling helpless and hopeless after watching news about the state of international politics? Don’t distract yourself or numb out; do a thing. Do yard work or gardening, to care for your small patch of the world. Take food to somebody who needs a little boost. Take your dog to the park. Show up at a Black Lives Matter march. You might even call your government representative. That’s great. That’s participation. You’re not helpless. Your goal is not to stabilize the government—that’s not your job (unless you happen to be a person whose job that is, in which case you still need to deal with the stress, as well as the stressor!)—your goal is to stabilize you, so that you can maintain a sense of efficacy, so that you can do the important stuff your family and your community need from you. As the saying goes, “Nobody can do everything, but everybody can do something.” And “something” is anything that isn’t nothing.

To everything, in other words, there is a season, and McCarthy’s hubris hastened the end of his hour upon the stage. “I was fully aware of McCarthy’s faults, which were neither few nor minor,” Cohn recalled. “He was impatient, overly aggressive, overly dramatic. He acted on impulse. He tended to sensationalize the evidence he had—in order to draw attention to the rock-bottom seriousness of the situation. He would neglect to do important homework and consequently would, on occasion, make challengeable statements.” The urge to overstate, to overdramatize, to dominate the news, could be costly, and so it proved to be for McCarthy. The Wisconsin senator, Cohn said, was essentially a salesman. “He was selling the story of America’s peril,” Cohn recalled. “He knew that he could never hope to convince anybody by delivering a dry, general-accounting-office type of presentation. In consequence, he stepped up circumstances a notch or two”—and in so doing he opened himself to attacks that proved fatal. He oversold, and the customers—the public—tired of the pitch, and the pitchman.

To the extent that propaganda is based on current news, it cannot permit time for thought or reflection. A man caught up in the news must remain on the surface of the event; he is carried along in the current, and can at no time take a respite to judge and appreciate; he can never stop to reflect. There is never any awareness -- of himself, of his condition, of his society -- for the man who lives by current events. Such a man never stops to investigate any one point, any more than he will tie together a series of news events. We already have mentioned man's inability to consider several facts or events simultaneously and to make a synthesis of them in order to face or to oppose them. One thought drives away another; old facts are chased by new ones. Under these conditions there can be no thought. And, in fact, modern man does not think about current problems; he feels them. He reacts, but be does not understand them any more than he takes responsibility for them. He is even less capable of spotting any inconsistency between successive facts; man's capacity to forget is unlimited. This is one of the most important and useful points for the propagandist, who can always be sure that a particular propaganda theme, statement, or event will be forgotten within a few weeks. Moreover, there is a spontaneous defensive reaction in the individual against an excess of information and -- to the extent that he clings (unconsciously) to the unity of his own person -- against inconsistencies. The best defense here is to forget the preceding event. In so doing, man denies his own continuity; to the same extent that he lives on the surface of events and makes today's events his life by obliterating yesterday's news, he refuses to see the contradictions in his own life and condemns himself to a life of successive moments, discontinuous and fragmented. This situation makes the "current-events man" a ready target for propaganda. Indeed, such a man is highly sensitive to the influence of present-day currents; lacking landmarks, he follows all currents. He is unstable because he runs after what happened today; he relates to the event, and therefore cannot resist any impulse coming from that event. Because he is immersed in current affairs, this man has a psychological weakness that puts him at the mercy of the propagandist. No confrontation ever occurs between the event and the truth; no relationship ever exists between the event and the person. Real information never concerns such a person. What could be more striking, more distressing, more decisive than the splitting of the atom, apart from the bomb itself? And yet this great development is kept in the background, behind the fleeting and spectacular result of some catastrophe or sports event because that is the superficial news the average man wants. Propaganda addresses itself to that man; like him, it can relate only to the most superficial aspect of a spectacular event, which alone can interest man and lead him to make a certain decision or adopt a certain attitude. But here we must make an important qualification. The news event may be a real fact, existing objectively, or it may be only an item of information, the dissemination of a supposed fact. What makes it news is its dissemination, not its objective reality.

Three or four days later he was still thinking about seal flipper pie. Remembered the two raw eggs Petal gave him. That he invested with pathetic meaning. 'Petal,' said Quoyle to Wavey, 'hated to cook. Hardly ever did.' Thought of the times he had fixed dinner for her, set put his stupid candles, folded the napkins as though they were important, waited and finally ate alone, the radio on for company. And later dined with the children, shoveling in canned spaghetti, scraping baby food off small chins. 'Once she gave me two eggs. Raw eggs for a present.' He had made an omelet of them, hand-fed her as thought she were a nestling bird. And saved the shells in a paper cup on top of the kitchen cabinet. Where they still must be.

Henrietta was a black woman born of slavery and sharecropping who fled north for prosperity, only to have her cells used as tools by white scientists without her consent. It was a story of white selling black, of black cultures “contaminating” white ones with a single cell in an era when a person with “one drop” of black blood had only recently gained the legal right to marry a white person. It was also the story of cells from an uncredited black woman becoming one of the most important tools in medicine. This was big news.

In July, 1950, one news commentator rather plaintively remarked that warfare had not changed so much, after all. For some reason, ground troops still seemed to be necessary, in spite of the atom bomb. And oddly and unfortunately, to this gentleman, man still seemed to be an important ingredient in battle. Troops were still getting killed, in pain and fury and dust and filth. What happened to the widely-heralded pushbutton warfare where skilled, immaculate technicians who never suffered the misery and ignominy of basic training blew each other to kingdom come like gentlemen? In this unconsciously plaintive cry lies the buried a great deal of the truth why the United States was almost defeated. Nothing had happened to pushbutton warfare; its emergence was at hand. Horrible weapons that could destroy every city on Earth were at hand—at too many hands. But, pushbutton warfare meant Armageddon, and Armageddon, hopefully, will never be an end of national policy. Americans in 1950 rediscovered something that since Hiroshima they had forgotten: you may fly over a land forever; you may bomb it, atomize it, pulverize it and wipe it clean of life—but if you desire to defend it, protect it and keep it for civilization, you must do this on the ground, the way the Roman legions did, by putting your young men in the mud.

There is much to be said in favor of modern journalism. By giving us the opinions of the uneducated, it keeps us in touch of the ignorance of the community. By carefully chronicling the current events of contemporary life, it shows us of what very little importance such events really are. By invariably discussing the unnecessary, it makes us understand what things are requisite for culture, and what are not.

Look everywhere. There are miracles and curiosities to fascinate and intrigue for many lifetimes: the intricacies of nature and everything in the world and universe around us from the miniscule to the infinite; physical, chemical and biological functionality; consciousness, intelligence and the ability to learn; evolution, and the imperative for life; beauty and other abstract interpretations; language and other forms of communication; how we make our way here and develop social patterns of culture and meaningfulness; how we organise ourselves and others; moral imperatives; the practicalities of survival and all the embellishments we pile on top; thought, beliefs, logic, intuition, ideas; inventing, creating, information, knowledge; emotions, sensations, experience, behaviour. We are each unique individuals arising from a combination of genetic, inherited, and learned information, all of which can be extremely fallible. Things taught to us when we are young are quite deeply ingrained. Obviously some of it (like don’t stick your finger in a wall socket) is very useful, but some of it is only opinion – an amalgamation of views from people you just happen to have had contact with. A bit later on we have access to lots of other information via books, media, internet etc, but it is important to remember that most of this is still just opinion, and often biased. Even subjects such as history are presented according to the presenter’s or author’s viewpoint, and science is continually changing. Newspapers and TV tend to cover news in the way that is most useful to them (and their funders/advisors), Research is also subject to the decisions of funders and can be distorted by business interests. Pretty much anyone can say what they want on the internet, so our powers of discernment need to be used to a great degree there too. Not one of us can have a completely objective view as we cannot possibly have access to, and filter, all knowledge available, so we must accept that our views are bound to be subjective. Our understanding and responses are all very personal, and our views extremely varied. We tend to make each new thing fit in with the picture we have already started in our heads, but we often have to go back and adjust the picture if we want to be honest about our view of reality as we continually expand it. We are taking in vast amounts of information from others all the time, so need to ensure we are processing that to develop our own true reflection of who we are.

As CEO, you should have an opinion on absolutely everything. You should have an opinion on every forecast, every product plan, every presentation, and even every comment. Let people know what you think. If you like someone’s comment, give her the feedback. If you disagree, give her the feedback. Say what you think. Express yourself. This will have two critically important positive effects:   Feedback won’t be personal in your company. If the CEO constantly gives feedback, then everyone she interacts with will just get used to it. Nobody will think, “Gee, what did she really mean by that comment? Does she not like me?” Everybody will naturally focus on the issues, not an implicit random performance evaluation.   People will become comfortable discussing bad news. If people get comfortable talking about what each other are doing wrong, then it will be very easy to talk about what the company is doing wrong. High-quality company cultures get their cue from data networking routing protocols: Bad news travels fast and good news travels slowly. Low-quality company cultures take on the personality of the Wicked Witch of the West in The Wiz: “Don’t nobody bring me no bad news.

Like most modern people, we no longer bothered to make the distinction between events in real life and the dramas of fictional worlds, and so the cliff-hanger that inevitably, reliably ended the hour held just as much or more importance to us as the newspaper that usually went from doorstep to garbage bin unread, and we speculated about the future lives of the characters that populated decayed mansions or desert isles as if they weren't inventions of other human minds.

The Post is famous for its investigative journalism. It pours energy and investment and sweat and dollars into uncovering important stories. And then a bunch of websites summarize that [work] in about four minutes and readers can access that news for free. One question is, how do you make a living in that kind of environment? If you can't, it's difficult to put the right resources behind it. ... Even behind a paywall, websites can summarize your work and make it available for free. From a reader point of view, the reader has to ask, 'Why should I pay you for all that journalistic effort when I can get it for free from another site?'

Is it not late? A late time to be living? Are not our generations the crucial ones? For we have changed the world. Are not our heightened times the important ones? For we have nuclear bombs. Are we not especially significant because our century is? - our century and its unique Holocaust, its refugee populations, its serial totalitarian exterminations; our century and its antibiotics, silicon chips, men on the moon, and spliced genes? No, we are not and it is not. These times of ours are ordinary times, a slice of life like any other. Who can bear to hear this, or who will consider it?... Take away the bomb threat and what are we? Ordinary beads on a never-ending string. Our time is a routine twist of an improbable yarn...There must be something heroic about our time, something that lifts it above all those other times. Plague? Funny weather? Dire things are happening... Why are we watching the news, reading the news, keeping up with the news? Only to enforce our fancy - probably a necessary lie - that these are crucial times, and we are in on them. Newly revealed, and we are in the know: crazy people, bunches of them. New diseases, shifts in power, floods! Can the news from dynastic Egypt have been any different?

The approach to digital culture I abhor would indeed turn all the world's books into one book, just as Kevin (Kelly) suggested. It might start to happen in the next decade or so. Google and other companies are scanning library books into the cloud in a massive Manhattan Project of cultural digitization. What happens next is what's important. If the books in the cloud are accessed via user interfaces that encourage mashups of fragments that obscure the context and authorship of each fragment, there will be only one book. This is what happens today with a lot of content; often you don't know where a quoted fragment from a news story came from, who wrote a comment, or who shot a video. A continuation of the present trend will make us like various medieval religious empires, or like North Korea, a society with a single book. The Bible can serve as a prototypical example. Like Wikipedia, the Bible's authorship was shared, largely anonymous, and cumulative, and the obscurity of the individual authors served to create an oracle-like ambience for the document as "the literal word of God." If we take a non-metaphysical view of the Bible, it serves as a link to our ancestors, a window. The ethereal, digital replacement technology for the printing press happens to have come of age in a time when the unfortunate ideology I'm criticizing dominates technological culture. Authorship - the very idea of the individual point of view - is not a priority of the new ideology. The digital flattening of expression into a global mush is not presently enforced from the top down, as it is in the case of a North Korean printing press. Instead, the design of software builds the ideology into those actions that are the easiest to perform on the software designs that are becoming ubiquitous. It is true that by using these tools, individuals can author books or blogs or whatever, but people are encouraged by the economics of free content, crowd dynamics, and lord aggregators to serve up fragments instead of considered whole expressions or arguments. The efforts of authors are appreciated in a manner that erases the boundaries between them. The one collective book will absolutely not be the same thing as the library of books by individuals it is bankrupting. Some believe it will be better; others, including me, believe it will be disastrously worse. As the famous line goes from Inherit the Wind: 'The Bible is a book... but it is not the only book' Any singular, exclusive book, even the collective one accumulating in the cloud, will become a cruel book if it is the only one available.

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

There's a reason that education sucks. And it's the same reason that it will never ever, ever be fixed. It's never going to get any better, don't look for it, be happy with what you got. Because the owners of this country don't want that. I'm talking about the real owners now. The real owners. The big, wealthy business interests that control things and make all the important decisions. Forget the politicians. The politicians are put there to give you the idea that you have freedom of choice. You don't. You have no choice. You have owners. They own you. They own everything. They own all the important land. They own and control the corporations. They've long since bought and paid for the Senate, the Congress, the state houses, and city halls. They got the judges in their back pocket. And they own all the big media companies so they control just about all of the news and information you get to hear. They got you by the balls. They spend billions of dollars every year lobbying, lobbying to get what they want. Well, we know what they want. They want more for themselves and less for everybody else. But I'll tell you what they don't want. They don't want a population of citizens capable of critical thinking. They don't want well-informed, well-educated people, capable of critical thinking. They're not interested in that. That doesn't help them. That's against their interest. That's right. They don't want people who are smart enough to figure out how badly they're getting fucked by a system that threw them overboard 30 fucking years ago. They don't want that. You know what they want? They want obedient workers. Obedient workers. People who are just smart enough to run the machines and do the paperwork and just dumb enough, to passively accept all these increasingly shittier jobs, with the lower pay, the longer hours, the reduced benefits, the end of overtime, and the vanishing pension that disappears the minute you go to collect it. And now, they're coming for your Social Security money. They want your fucking retirement money. They want it back, so they can give it to their criminal friends on Wall Street. And you know something, they'll get it. They'll get it all from you, sooner or later, because they own this fucking place. It's a big club, and you ain't in it. You and I are not in the big club.

There's something ironic about a man like Ron Finley—who plants gardens in spaces white supremacy created to nutritionally and intellectually starve minorities—being celebrated by the mainstream white news media. The goal of guerrilla gardening isn't to make black folks look more peaceful and benevolent; it's to engage in a new type of fight in which we are taking care of ourselves in an era that's actively trying to poison and kill us. It's an act of survival. It's great that people like Ron and other urban farmers are engaging with DIY, grassroots activism to fight back. However, we need to watch how we frame their stories and most importantly, we need to watch out for who is framing these stories.

But Little Grandmother did not keep in touch with her namesake, my mother, Margaret Morris. News about Will Morris's younger daughter reached the "white" side through Mamie. They knew where she was, what she was doing, and who she was doing it with. Most important, they knew she had chosen to stay negro. It is still a matter of speculation as to why my mother's father or one of her much older brothers or her sister did not keep in touch with her and her younger brother. Over the years, Aunt Mamie and my mother's various guardians supplied different explanations. The times were hard. They were bad for mulattoes and worse for "real" Negroes. There was little money around. Her father drank, drifted and could not keep jobs. Her teenage siblings could barely keep jobs ...... She was too dark, revealing both the Negro and swarthy Italian strains of her ancestry. Her color would give them away in their new white settings. All of these reasons were plausible. None of them sufficed. None could take away the pain, the anger, the isolation, the questions.

Ladies and Gentlemen - I'm only going to talk to you just for a minute or so this evening. Because... I have some very sad news for all of you, and I think sad news for all of our fellow citizens, and people who love peace all over the world, and that is that Martin Luther King was shot and was killed tonight in Memphis, Tennessee. Martin Luther King dedicated his life to love and to justice between fellow human beings. He died in the cause of that effort. In this difficult day, in this difficult time for the United States, it's perhaps well to ask what kind of a nation we are and what direction we want to move in. For those of you who are black - considering the evidence evidently is that there were white people who were responsible - you can be filled with bitterness, and with hatred, and a desire for revenge. We can move in that direction as a country, in greater polarization - black people amongst blacks, and white amongst whites, filled with hatred toward one another. Or we can make an effort, as Martin Luther King did, to understand and to comprehend, and replace that violence, that stain of bloodshed that has spread across our land, with an effort to understand, compassion and love. For those of you who are black and are tempted to be filled with hatred and mistrust of the injustice of such an act, against all white people, I would only say that I can also feel in my own heart the same kind of feeling. I had a member of my family killed, but he was killed by a white man. But we have to make an effort in the United States, we have to make an effort to understand, to get beyond these rather difficult times. My favorite poet was Aeschylus. He once wrote: "Even in our sleep, pain which cannot forget falls drop by drop upon the heart, until, in our own despair, against our will, comes wisdom through the awful grace of God." What we need in the United States is not division; what we need in the United States is not hatred; what we need in the United States is not violence and lawlessness, but is love and wisdom, and compassion toward one another, and a feeling of justice toward those who still suffer within our country, whether they be white or whether they be black. (Interrupted by applause) So I ask you tonight to return home, to say a prayer for the family of Martin Luther King, yeah that's true, but more importantly to say a prayer for our own country, which all of us love - a prayer for understanding and that compassion of which I spoke. We can do well in this country. We will have difficult times. We've had difficult times in the past. And we will have difficult times in the future. It is not the end of violence; it is not the end of lawlessness; and it's not the end of disorder. But the vast majority of white people and the vast majority of black people in this country want to live together, want to improve the quality of our life, and want justice for all human beings that abide in our land. Let us dedicate ourselves to what the Greeks wrote so many years ago: to tame the savageness of man and make gentle the life of this world. Let us dedicate ourselves to that, and say a prayer for our country and for our people. Thank you very much.

For my part, I could easily do without the post-office. I think that there are very few important communications made through it. To speak critically, I never received more than one or two letters in my life—I wrote this some years ago—that were worth the postage. The penny-post is, commonly, an institution through which you seriously offer a man that penny for his thoughts which is so often safely offered in jest. And I am sure that I never read any memorable news in a newspaper. If we read of one man robbed, or murdered, or killed by accident, or one house burned, or one vessel wrecked, or one steamboat blown up, or one cow run over on the Western Railroad, or one mad dog killed, or one lot of grasshoppers in the winter—we never need read of another. One is enough. If you are acquainted with the principle, what do you care for a myriad instances and applications?

These days, there are so few pure country people left on the concession roads that we may be in need of a new category of membership, much as sons and daughters of veterans are now allowed to join the Legion. A few simple questions could be asked, a small fee paid and (assuming that the answers are correct) you could be granted the status of an "almost local." Here are some of the questions you might be asked: Do you have just one suit for weddings and funerals? Do you save plastic buckets? Do you leave your car doors unlocked at all times? Do you have an inside dog and an outside dog? Has your outside dog never been to town? When you pass a neighbour in the car, do you wave from the elbow or do you merely raise one finger from the steering wheel? Do you have trouble keeping the car or truck going in a straight line because you are looking at crops or livestock? Do you sometimes find yourself sitting in the car in the middle of a dirt road chatting with a neighbour out the window while other cars take the ditch to get around you? Can you tell whose tractor is going by without looking out the window? Can people recognize you from three hundred yards away by the way you walk or the tilt of your hat? If somebody honks their horn at you, do you automatically smile and wave? Do most of your conversations open with some observation about the weather? Is your most important news source the store in the village? Have you had surgery in the local hospital? If you hear about a death or a fire in the community, does the woman in your house immediately start making sandwiches or a cake? Do you sometimes find yourself referring to a farm in the neighbourhood by the name of someone who owned it more than twenty-five years ago? If you answered yes to all of the above questions, consider it official: you are a local.

Here's the problem. Here's what news used to be: information. That's what news is. Now, every article in the New York Times starts, no matter what it is, it starts with, "On a rocky road in Afghanistan..." It's like, three paragraphs 'til you get to "a bomb blew up something in Afghanistan." The bomb is the news, the beginning is the writing. Facts are what's important in news, but no one is interested in facts anymore. People are interested--and this I find astonishing--they're interested in other people's opinions. So, unbiased news, I don't think we'll have anymore, because no one seems to know what news is. They turn on the news and they watch people give their opinions. That's what they watch on TV, that's what they see on the Internet, that's what they participate in. Here's how I feel when someone on CNN says, "Here's our Twitter number whatever-you-call-it...we want to know what you think." And I think, "Really? I don't.

Follow your doctor’s orders. For me that means antidepressants and behavioral therapy. Exercise thirty minutes a day, six days a week. Get sunlight, or if you can’t, use light therapy. Do not overuse your light therapy lamp even though you want to. Treat yourself like you would your favorite pet. Plenty of fresh water, lots of rest, snuggles as needed, allow yourself naps. Avoid negativity. That means the news, people, movies. It will all be there when you’re healthy again. The world will get on without your seeing it. Forgive yourself. For being broken. For being you. For thinking those are things that you need forgiveness for. Those terrible things you tell yourself? Can you imagine if the person you love most were telling themselves those things? You’d think they were crazy. And wrong. They think the same about you. Those negative things you are thinking are not rational. Remember that depression lies and that your brain is not always trustworthy. Give yourself permission to recover. I’m lucky that I can work odd hours and take mental health days but I still feel shitty for taking them. Realize that sometimes these slow days are necessary and healthy and utterly responsible. Watch Doctor Who. Love on an animal. Go adopt a rescue, or if you can’t, go to the shelter and just snuggle a kitten. Then realize that that same little kitten that you’re cradling isn’t going to accomplish shit but is still wonderful and lovely and so important. You are that kitten. Get up. Go brush your teeth. Go take a hot shower. If you do nothing else today just change into a new pair of pajamas. It helps. Remember that you are not alone. There are crisis lines filled with people who want to help. There are people who love you more than you know. There are people who can’t wait to meet you because you will teach them how unalone they are. You are so worthy of happiness and it will come.

The hypothesis advanced by the propaganda model, excluded from debate as unthinkable, is that in dealing with the American wars in Indochina, the media were "unmindful", but highly "patriotic" in the special and misleading sense that they kept -- and keep -- closely to the perspective of official Washington and the closely related corporate elite, in conformity to the general "journalistic-literary-political culture" from which "the left" (meaning dissident opinion that questions jingoist assumptions) is virtually excluded. The propaganda model predicts that this should be generally true not only of the choice of topics covered and the way they are covered, but also, and far more crucially, of the general background of the presuppositions within which the issues are framed and the news presented. Insofar as there is debate among dominant elites, it will be reflected within the media, which in this narrow sense, may adopt an "adversarial stance" with regard to those holding office, reflecting elite dissatisfaction with current policy. Otherwise the media will depart from elite consensus only rarely and in limited ways. Even when large parts of the general public break free of the premises of the doctrinal system, as finally happened during the Indochina wars, real understanding based upon an alternative conception of the evolving history can be developed only with considerable effort by the most diligent and skeptical. And such understanding as can be reached through serious and often individual effort will be difficult to sustain or apply elsewhere, an extremely important matter for those who are truly concerned with democracy at home and "the influence of democracy abroad," in the real sense of these words.

People who are starving and dressed in rags don’t want to hear someone read a list of propositional “good news.” They want to see the good news in action. The church doesn’t hold revival meetings and call it a day — we feed the hungry, clothe the naked, dig wells, and staff medical clinics. Social action isn’t an optional part of evangelism; it is evangelism. This is an important correction to the overspirituality that dominated evangelical Christianity just a generation ago. But the both/and of holistic mission still misses the heart of Jesus if we don’t see that the church needs the poor as much as the poor need the church. Jesus didn’t embrace the poor only because he pitied them or because he knew he had the resources to help them. Jesus embraced the poor because they were rushing into the kingdom ahead of the scribes and Pharisees — those who called themselves God’s people. Jesus welcomed people who knew poverty because they were ready to receive what he had to offer. Religious people, he said, could learn something from them. Our spiritual lives are linked to the material conditions of our life. When we feel like we don’t need much materially, we often have trouble remembering why we need God. We comfortable Americans can go through an entire day without thinking of God. But Jesus gave the poor more than food to eat and relief from their sickness. He restored them to God’s beloved community.

It is the responsibility of all of us to invest time and effort in uncovering our biases and in verifying our sources of information. As noted in earlier chapters, we cannot investigate everything ourselves. But precisely because of that, we need at least to investigate carefully our favourite sources of information – be they a newspaper, a website, a TV network or a person. In Chapter 20 we will explore in far greater depth how to avoid brainwashing and how to distinguish reality from fiction. Here I would like to offer two simple rules of thumb. First, if you want reliable information – pay good money for it. If you get your news for free, you might well be the product. Suppose a shady billionaire offered you the following deal: ‘I will pay you $30 a month, and in exchange, you will allow me to brainwash you for an hour every day, installing in your mind whichever political and commercial biases I want.’ Would you take the deal? Few sane people would. So the shady billionaire offers a slightly different deal: ‘You will allow me to brainwash you for one hour every day, and in exchange, I will not charge you anything for this service. The second rule of thumb is that if some issue seems exceptionally important to you, make the effort to read the relevant scientific literature. And by scientific literature I mean peer-reviewed articles, books published by well-known academic publishers, and the writings of professors from reputable institutions. Science obviously has its limitations, and it has got many things wrong in the past. Nevertheless, the scientific community has been our most reliable source of knowledge for centuries. If you think that the scientific community is wrong about something, that’s certainly possible, but at least know the scientific theories you are rejecting, and provide some empirical evidence to support your claim.

Sadly, the Christian church has not proven to be immune to performancism. Far from it, in fact. In recent years, a handful of books have been published urging a more robust, radical, and sacrificial expression of the Christian faith. I even wrote one of them—Unfashionable: Making a Difference in the World by Being Different. I heartily amen the desire to take one’s faith seriously and demonstrate before the watching world a willingness to be more than just Sunday churchgoers. That Christians would want to engage the wider community with God’s sacrificial love—living for their neighbors instead of for themselves—is a wonderful thing and should be applauded. The unintended consequence of this push, however, is that if we’re not careful, we can give people the impression that Christianity is first and foremost about the sacrifice we make for Jesus rather than the sacrifice Jesus made for us; our performance for him rather than his performance for us; our obedience for him rather than his obedience for us. The hub of Christianity is not “do something for Jesus.” The hub of Christianity is “Jesus has done everything for you.” And my fear is that too many people, both inside and outside the church, have heard our pleas for intensified devotion and concluded that the focus of Christian faith is our love for God instead of God’s love for us. Don’t get me wrong—what we do is important. But it is infinitely less important than what Jesus has done for us. Furthermore, it often seems that the Good News of

You die because you think the gods are looking after you. That's ok for animals, but you should know better." "We should not trust the gods with our lives?" "Definitely not. You should trust *yourselves* with your lives. That's the human way to live." Ishmael shook his head ponderously. "This is sorry news indeed. From time out of mind we've lived in the hands of the gods, and it seemed to us we lived well. We left to the gods all the labor of sowing and growing and lived a carefree life, and it seemed there was always enough in the world for us, because--behold!--*we are here!*" "Yes," I told him sternly. "You are here, and look at you. You have nothing. You live without security, without comfort, without opportunity." "And this is because we live in the hands of the gods?" "Absolutely. In the hands of the gods you're no more important than lions or lizards or fleas--you're nothing special.... As I say, you've got to begin planting your own food.... The gods plant only what you *need*. You will plant *more* than you need." "To what end? What's the good of having more food than we need?" "That is the whole goddamned point! When you have more food than you need, then *the gods have no power over you!*" "We can thumb our noses at them." "Exactly." "All the same, what are we to *do* with this food if we don't need it?" "You *save* it! You save it to thwart the gods when they decide it's your turn to go hungry. You save it so that when they send a drought, you can say, 'Not *me* goddamn it! *I'm* not going hungry, and there's nothing you can do about it, because my life is in my own hands now!" ... "So this is what's at the root of your revolution. You wanted and still want to have your lives in your own hands." "Yes. Absolutely. To me, living any other way is almost inconceivable. I can only think that hunter-gatherers live in a state of utter and unending anxiety over what tomorrow's going to bring." "Yet they don't. Any anthropologist will tell you that. They are far less anxiety-ridden than you are. They have no jobs to lose. No one can say to them, 'Show me your money or you don't get fed, don't get clothed, don't get sheltered.' " "I believe you. Rationally speaking, I believe you. But I'm talking about my feelings, about my conditioning. My conditioning tells me -- Mother Culture tells me -- that living in the hands of the gods has got to be a never-ending nightmare of terror and anxiety.

But the biggest news that month was the departure from Apple, yet again, of its cofounder, Steve Wozniak. Wozniak was then quietly working as a midlevel engineer in the Apple II division, serving as a humble mascot of the roots of the company and staying as far away from management and corporate politics as he could. He felt, with justification, that Jobs was not appreciative of the Apple II, which remained the cash cow of the company and accounted for 70% of its sales at Christmas 1984. “People in the Apple II group were being treated as very unimportant by the rest of the company,” he later said. “This was despite the fact that the Apple II was by far the largest-selling product in our company for ages, and would be for years to come.” He even roused himself to do something out of character; he picked up the phone one day and called Sculley, berating him for lavishing so much attention on Jobs and the Macintosh division. Frustrated, Wozniak decided to leave quietly to start a new company that would make a universal remote control device he had invented. It would control your television, stereo, and other electronic devices with a simple set of buttons that you could easily program. He informed the head of engineering at the Apple II division, but he didn’t feel he was important enough to go out of channels and tell Jobs or Markkula. So Jobs first heard about it when the news leaked in the Wall Street Journal. In his earnest way, Wozniak had openly answered the reporter’s questions when he called. Yes, he said, he felt that Apple had been giving short shrift to the Apple II division. “Apple’s direction has been horrendously wrong for five years,” he said.

I have bad news for you, for all of our fellow citizens, and people who love peace all over the world, and that is that Martin Luther King was shot and killed tonight. Martin Luther King dedicated his life to love and to justice for his fellow human beings, and he died because of that effort. In this difficult day, in this difficult time for the United States, it is perhaps well to ask what kind of a nation we are and what direction we want to move in. For those of you who are black--considering the evidence there evidently is that there were white people who were responsible--you can be filled with bitterness, with hatred, and a desire for revenge. We can move in that direction as a country, in great polarization--black people amongst black, white people amongst white, filled with hatred toward one another. Or we can make an effort, as Martin Luther King did, to understand and to comprehend, and to replace that violence, that stain of bloodshed that has spread across our land, with an effort to understand with compassion and love. For those of you who are black and are tempted to be filled with hatred and distrust at the injustice of such an act, against all white people, I can only say that I feel in my own heart the same kind of feeling. I had a member of my family killed, but he was killed by a white man. But we have to make an effort in the United States, we have to make an effort to understand, to go beyond these rather difficult times. My favorite poet was Aeschylus. He wrote: "In our sleep, pain which cannot forget falls drop by drop upon the heart until, in our own despair, against our will, comes wisdom through the awful grace of God." What we need in the United States is not division; what we need in the United States is not hatred; what we need in the United States is not violence or lawlessness; but love and wisdom, and compassion toward one another, and a feeling of justice toward those who still suffer within our country, whether they be white or they be black. So I shall ask you tonight to return home, to say a prayer for the family of Martin Luther King, that's true, but more importantly to say a prayer for our own country, which all of us love--a prayer for understanding and that compassion of which I spoke. We can do well in this country. We will have difficult times; we've had difficult times in the past; we will have difficult times in the future. It is not the end of violence; it is not the end of lawlessness; it is not the end of disorder. But the vast majority of white people and the vast majority of black people in this country want to live together, want to improve the quality of our life, and want justice for all human beings who abide in our land. Let us dedicate ourselves to what the Greeks wrote so many years ago: to tame the savageness of man and make gentle the life of this world. Let us dedicate ourselves to that, and say a prayer for our country and for our people.

After all, the media have been and are the major dispenser of the ideals and norms surrounding motherhood: Millions of us have gone to the media for nuts-and-bolts child-rearing advice. Many of us, in fact, preferred media advice to the advice our mothers gave us. We didn't want to be like our mothers and many of us didn't want to raise our kids the way they raised us (although it turns out they did a pretty good job in the end). Thus beginning in the mid-1970s, working mothers became the most important thing you can become in the United States: a market. And they became a market just as niche marketing was exploding--the rise of cable channels, magazines like Working Mother, Family Life, Child, and Twins, all supported by advertisements geared specifically to the new, modern mother. Increased emphasis on child safety, from car seats to bicycle helmets, increased concerns about Johnny not being able to read, the recognition that mothers bought cars, watched the news, and maybe didn't want to tune into one TV show after the next about male detectives with a cockatoo or some other dumbass mascot saving hapless women--all contributed to new shows, ad campaigns, magazines, and TV news stories geared to mothers, especially affluent, upscale ones. Because of this sheer increase in output and target marketing, mothers were bombarded as never before by media constructions of the good mother. The good mother bought all this stuff to stimulate, protect, educate, and indulge her kids. She had to assemble it, install it, use it with her child, and protect her child from some of its features.

How nice that our former stable boy has begotten a namesake from my elder daughter,” the countess remarked acidly. “This will be the first of many brats, I am sure. Regrettably there is still no heir to the earldom…which is your responsibility, I believe. Come to me with news of your impending marriage to a bride of good blood, Westcliff, and I will evince some satisfaction. Until then, I see little reason for congratulations.” Though he displayed no emotion at his mother’s hard-hearted response to the news of Aline’s child, not to mention her infuriating preoccupation with the begetting of an heir, Marcus was hard-pressed to hold back a savage reply. In the midst of his darkening mood, he became aware of Lillian’s intent gaze. Lillian stared at him astutely, a peculiar smile touching her lips. Marcus arched one brow and asked sardonically, “Does something amuse you, Miss Bowman?” “Yes,” she murmured. “I was just thinking that it’s a wonder you haven’t rushed out to marry the first peasant girl you could find.” “Impertinent twit!” the countess exclaimed. Marcus grinned at the girl’s insolence, while the tightness in his chest eased. “Do you think I should?” he asked soberly, as if the question was worth considering. “Oh yes,” Lillian assured him with a mischievous sparkle in her eyes. “The Marsdens could use some new blood. In my opinion, the family is in grave danger of becoming overbred.” “Overbred?” Marcus repeated, wanting nothing more than to pounce on her and carry her off somewhere. “What has given you that impression, Miss Bowman?” “Oh, I don’t know…” she said idly. “Perhaps the earth-shattering importance you attach to whether one should use a fork or spoon to eat one’s pudding.” “Good manners are not the sole province of the aristocracy, Miss Bowman.” Even to himself, Marcus sounded a bit pompous. “In my opinion, my lord, an excessive preoccupation with manners and rituals is a strong indication that someone has too much time on his hands.” Marcus smiled at her impertinence. “Subversive, yet sensible,” he mused. “I’m not certain I disagree.” “Do not encourage her effrontery, Westcliff,” the countess warned. “Very well—I shall leave you to your Sisyphean task.” “What does that mean?” he heard Daisy ask. Lillian replied while her smiling gaze remained locked with Marcus’s. “It seems you avoided one too many Greek mythology lessons, dear. Sisyphus was a soul in Hades who was damned to perform an eternal task…rolling a huge boulder up a hill, only to have it roll down again just before he reached the top.” “Then if the countess is Sisyphus,” Daisy concluded, “I suppose we’re…” “The boulder,” Lady Westcliff said succinctly, causing both girls to laugh. “Do continue with our instruction, my lady,” Lillian said, giving her full attention to the elderly woman as Marcus bowed and left the room. “We’ll try not to flatten you on the way down.

Many potential readers will skip the shopping cart or cash-out clerk because they have seen so many disasters reported in the news that they’ve acquired a panic mentality when they think of them. “Disasters scare me to death!” they cry. “I don’t want to read about them!” But really, how can a picture hurt you? Better that each serve as a Hallmark card that greets your fitful fevers with reason and uncurtains your valor. Then, so gospeled, you may see that defeating a disaster is as innocently easy as deciding to go out to dinner. Remove the dread that bars your doors of perception, and you will enjoy a banquet of treats that will make the difference between suffering and safety. You will enter a brave new world that will erase your panic, and release you from the grip of terror, and relieve you of the deadening effects of indifference —and you will find that switch of initiative that will energize your intelligence, empower your imagination, and rouse your sense of vigilance in ways that will tilt the odds of danger from being forever against you to being always in your favor. Indeed, just thinking about a disaster is one of the best things you can do —because it allows you to imagine how you would respond in a way that is free of pain and destruction. Another reason why disasters seem so scary is that many victims tend to see them as a whole rather than divide them into much smaller and more manageable problems. A disaster can seem overwhelming when confronted with everything at once —but if you dice it into its tiny parts and knock them off one at a time, the whole thing can seem as easy as eating a lavish dinner one bite at a time. In a disaster you must also plan for disruption as well as destruction. Death and damage may make the news, but in almost every disaster far more lives are disrupted than destroyed. Wit­ness the tornado that struck Joplin, Missouri, in May 2011 and killed 158 people. The path of death and destruction was less than a mile wide and only 22 miles long —but within thirty miles 160,000 citizens whose property didn’t suffer a dime of damage were profoundly disrupted by the carnage, loss of power and water, suspension of civic services, and inability to buy food, gas, and other necessities. You may rightfully believe your chances of dying in a disaster in your lifetime may be nearly nil, but the chances of your life being disrupted by a disaster in the next decade is nearly a sure thing. Not only should you prepare for disasters, you should learn to premeditate them. Prepare concerns the body; premeditate concerns the mind. Everywhere you go, think what could happen and how you might/could/would/should respond. Use your imagination. Fill your brain with these visualizations —run mind-movies in your head —develop a repertoire —until when you walk into a building/room/situation you’ll automatically know what to do. If a disaster does ambush you —sure you’re apt to panic, but in seconds your memory will load the proper video into your mobile disk drive and you’ll feel like you’re watching a scary movie for the second time and you’ll know what to expect and how to react. That’s why this book is important: its manner of vivifying disasters kickstarts and streamlines your acquiring these premeditations, which lays the foundation for satisfying your needs when a disaster catches you by surprise.