“
I wonder how many such men in America would know that Communism, the New Deal, Fascism, Nazism, are merely so-many trade-names for collectivist Statism, like the trade-names for tooth-pastes which are all exactly alike except for the flavouring.
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Albert Jay Nock
“
There was and still is a tremendous fear that poor and working-class Americans might one day come to understand where their political interests reside. Personally, I think the elites worry too much about that. We dumb working folk were clubbed into submission long ago, and now require only proper medication for our high levels of cholesterol, enough alcohol to keep the sludge moving through our arteries, and a 24/7 mind-numbing spectacle of titties, tabloid TV, and terrorist dramas. Throw in a couple of new flavours of XXL edible thongs, and you've got a nation of drowsing hippos who will never notice that our country has been looted, or even that we have become homeless ourselves.
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Joe Bageant (Rainbow Pie)
“
I was four. _New and somewhat interesting_ applied to about ninety percent of my day, in everything from the development of a scab, to a cartoon I'd never seen, to an unexpected flavour of juice at lunch. It's difficult to assign value to discovery when you haven't sorted out the parameters of reality yet.
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Becky Chambers (To Be Taught, If Fortunate)
“
Dried mud flats, sun-warmed, have a delicious touch, cushioned and smooth; so has long grass at morning, hot in the sun, but still cool and wet when the foot sinks into it, like food melting to a new flavour in the mouth. And a flower caught by the stalk between the toes is a small enchantment.
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Nan Shepherd (The Living Mountain)
“
The flavour of that first kiss disappointed me, like fruit you taste for the first time. It's not in new things that we experience the greatest pleasure, but in habit.
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”
Raymond Radiguet (The Devil in the Flesh)
“
Sensuality never runs out of new, delicious, and orgasmic flavours. In fact, it’s got more flavours than can ever be tasted in a million lifetimes. It’s flavours are new every morning.
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”
Lebo Grand
“
Fear, anger, sadness, disgust, shock, worry, and apathy are some of the major negative flavours in a human life. Imagine there is an Asurrah. It finds a person who is fearful. It will enter his body and savour fear. It will try to keep him fearful as long as possible, but when the fear is no longer there, it will abandon his body. It will then search for some other target. Suppose it found a sad person. It will enter her body and savour sadness and prolong it if possible. When she is no longer sad, it will vacate her body. It will proceed on to find new targets who are fearful, angry, sad, disgusted, shocked, worried, apathetic to others, etc.
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Shunya (Immortal Talks)
“
No one thing can explain everything; though everything can illuminate something. God, I must be still drunk. If God were anything he would be an art. Sculpture or medicine. But the immense extension of knowledge in this our age, the growth of new sciences, makes it almost impossible for us to digest the available flavours and put them to use.
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Lawrence Durrell (Justine (The Alexandria Quartet, #1))
“
No, I don't want you to kiss me--yet. And our first kiss mustn't have the flavour of good-bye. It would be a bad omen. Star o' Morning, I'm sorry you're going. But I'll see you again before long.
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”
L.M. Montgomery (Emily of New Moon (Emily, #1))
“
With each passing year our tolerance for unpleasant sensations decreases, and our craving for pleasant sensations increases. Both scientific research and economic activity are geared to that end, each year producing better painkillers, new ice-cream flavours, more comfortable mattresses, and more addictive games for our smartphones, so that we will not suffer a single boring moment while waiting for the bus.
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Yuval Noah Harari (Homo Deus: A History of Tomorrow)
“
Let the sky celebrate!
Let it pour some rain
to wash away the past years' grief.
Let the fireworks speak
announcing a New Year to break,
displaying seasons of different flavours.
Oh New Year, can you restore our hopes and spill our fears?
I wonder.. What will you bring?
Happiness, confusion, or sadness?
Let the other years witness..
your joy, your pity, your cruelty, and your niceness.
So New Year, I have too many hopes in you.
My wishes are infinite, what are you going to do?
Don't disappoint me, I suppose you already know.
The hope fountain knows no chains,
Don't tell me it's all in vain..
Tell me how I can refrain myself from dreaming in my dale.
If only there was a chance or even an opportunity in disguise,
I wouldn't cease proving and proving my worth all the time,
I would use my ship to sail,
And you will witness my success..
This is what I promise,
And here comes the test..
Let me declare it in that feast..
So New Year, I have too many hopes in you..
”
”
Noha Alaa El-Din (Norina Luciano)
“
Dolci ‘In the relationship of its parts, the pattern of a complete Italian meal is very like that of a civilised life. No dish overwhelms another, either in quantity or in flavour, each leaves room for new appeals to the eye and palate; each fresh sensation of taste, colour and texture interlaces with a lingering recollection of the last. To make time to eat as Italians still do is to share in their inexhaustible gift for making art out of life.’ MARCELLA HAZAN, The Essentials of Classic Italian Cooking
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”
Anthony Capella (The Food of Love)
“
There is no need to say: Love, I love you. Let your whole being say it. If you love, it will say it, words are not needed at all. The way that you say it will express it; the way that you move will express it; the way that you look will express it. Your whole being will express it.
Love is such a vital phenomenon that you cannot hide it. Has anybody ever been capable of hiding his love? Nobody can hide it; it is such a fire inside. It glows. Whenever somebody falls in love you can see from his face, from his eyes, that he is no longer the same person – something has transformed him. A fire has happened, a new fragrance has come into his being. He walks with a dancing step; he talks and his very talk has a poetic flavour to it. And not only with his beloved – when you are in love your whole being is transformed. Even talking to a stranger on the street, you are different. And if the stranger has known love in his life he knows that this man is in love. You cannot hide love, it is almost impossible. Nobody has ever been successful in hiding love.
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”
Rajneesh (When the Shoe Fits: Stories of the Taoist Mystic Chuang Tzu)
“
No matter what monks in their Himalayan caves or philosophers in their ivory towers say, for the capitalist juggernaut, happiness is pleasure. Period. With each passing year our tolerance for unpleasant sensations decreases, and our craving for pleasant sensations increases. Both scientific research and economic activity are geared to that end, each year producing better painkillers, new ice-cream flavours, more comfortable mattresses, and more addictive games for our smartphones, so that we will not suffer a single boring moment while waiting for the bus.
”
”
Yuval Noah Harari (Homo Deus: A Brief History of Tomorrow)
“
Finland isn't just vast expanses of pristine wilderness. Vibrant cities stock the country's southern areas, headlined by the capital, Helsinki, an electrifying urban space with world-renowned design and music scenes. Embraced by the Baltic, it’s a spectacular ensemble of modern and stately architecture, island restaurants and stylish and quirky bars. And the ‘new Suomi’ epicurean scene is flourishing, with locally foraged flavours to the fore. Beyond Helsinki, Tampere and Turku in particular are lively, engaging cities with spirited university-student populations.
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”
Lonely Planet Finland
“
He made the arrangements, the summer passed, and he went to Berlin to study. When he returned at the end of his year, he brought back a new blend: the methods of German phenomenology, mixed with ideas from the earlier Danish philosopher Søren Kierkegaard and others, set off with the distinctively French seasoning of his own literary sensibility. He applied phenomenology to people’s lives in a more exciting, personal way than its inventors had ever thought to do, and thus made himself the founding father of a philosophy that became international in impact, but remained Parisian in flavour: modern existentialism. The
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Sarah Bakewell (At the Existentialist Café: Freedom, Being, and Apricot Cocktails with Jean-Paul Sartre, Simone de Beauvoir, Albert Camus, Martin Heidegger, Maurice Merleau-Ponty and Others)
“
They peer from beyond Glasses of locked cupboards, They stare longingly For months we do not meet The evenings once spent in their company Now pass at the computer screen. They are so restless now, these books- They have taken to walking in their sleep They stare longingly The values they stood for Whose batteries never died out Those values are no more found in homes The relationships they spoke of Have all come undone today A sigh escapes as I turn a page The meanings of many words have fallen off They appear like shrivelled, leafless stumps Where meaning will grow no more Many traditions lie scattered Like the debris of earthen cups Made obsolete by glass tumblers Each turn of the page Brought a new flavour to the tongue, Now a click of the finger Floods the screen with images, layer upon layer That bond with books that once was, is severed now We used to sometimes lie with them on our chest Or hold them in our lap Or balance them on our knees, Bowing our heads as in prayer Of course, the world of knowledge still lives on, But what of The pressed flowers and scented missives Hidden between their pages, And the love forged on the pretext Of borrowing, dropping and picking up books together What of them? That, perhaps, shall no longer be!
”
”
गुलज़ार (Selected Poems)
“
With the new drapes covering the holographic walls, the mess hall was darker and gloomier than it should’ve been, but that couldn’t be helped. Ever since the Kerkopes dwarf twins had short-circuited the walls, the real-time video feed from Camp Half-Blood often fuzzed out, changing into playback of extreme dwarf close-ups – red whiskers, nostrils and bad dental work. It wasn’t helpful when you were trying to eat or have a serious conversation about the fate of the world. Percy sipped his syrup-flavoured orange juice. He seemed to find it okay. ‘I’m cool with fighting the occasional goddess, but isn’t Nike one of the good ones? I mean, personally, I like victory. I can’t get enough of it.
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”
Rick Riordan (Heroes of Olympus: The Complete Series (Heroes of Olympus #1-5))
“
No matter what monks in their Himalayan caves or philosophers in their ivory towers say, for the capitalist juggernaut, happiness is pleasure. Period. With each passing year our tolerance for unpleasant sensations decreases, and our craving for pleasant sensations increases. Both scientific research and economic activity are geared to that end, each year producing better painkillers, new ice-cream flavours, more comfortable mattresses, and more addictive games for our smartphones, so that we will not suffer a single boring moment while waiting for the bus.
All this is hardly enough, of course. Since Homo sapiens was not adapted by evolution to experience constant pleasure, if that is what humankind nevertheless wants, ice cream and smartphone games will not do. It will be necessary to change our biochemistry and re-engineer our bodies and minds. So we are working on that. You may debate whether it is good or bad, but it seems that the second great project of the twenty-first century – to ensure global happiness – will involve re-engineering Homo sapiens so that it can enjoy everlasting pleasure.
”
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Yuval Noah Harari (Homo Deus: A History of Tomorrow)
“
It is a common sentence that Knowledge is power, but who hath duly considered or set forth the power of Ignorance? Knowledge slowly builds up what Ignorance in an hour pulls down. Knowledge, through patient and frugal centuries, enlarges discovery and makes record of it; Ignorance, wanting its day's dinner, lights a fire with the record, and gives a flavour to its one roast with the burnt souls of many generations. Knowledge, instructing the sense, refining and multiplying needs, transforms itself into skill and makes life various with a new six days' work; comes Ignorance drunk on the seventh, with a firkin of oil and a match and an easy 'Let there not be' - and the many-coloured creation is shrivelled up in blackness. Of a truth, Knowledge is power, but it is a power reined by scruple, having a conscience of what must be and what may be; whereas Ignorance is a blind giant who, let him by wax unbound, would make it a sport to seize the pillars that hold up the long-wrought fabric of human good, and turn all the places of joy dark as a buried Babylon. And looking at life parcel-wise, in the growth of a single lot, who having a practiced vision may not see that Ignorance of the true bond between events, and false conceit of means whereby sequences may be compelled - like that falsity of eyesight which overlooks the gradations of distance, seeing that which is afar off as if it were within a step or a grasp - precipitates the mistaken soul on destruction?
”
”
George Eliot (Daniel Deronda)
“
In many fields—literature, music, architecture—the label ‘Modern’ stretches back to the early 20th century. Philosophy is odd in starting its Modern period almost 400 years earlier. This oddity is explained in large measure by a radical 16th century shift in our understanding of nature, a shift that also transformed our understanding of knowledge itself. On our Modern side of this line, thinkers as far back as Galileo Galilei (1564–1642) are engaged in research projects recognizably similar to our own. If we look back to the Pre-Modern era, we see something alien: this era features very different ways of thinking about how nature worked, and how it could be known.
To sample the strange flavour of pre-Modern thinking, try the following passage from the Renaissance thinker Paracelsus (1493–1541):
The whole world surrounds man as a circle surrounds one point. From this it follows that all things are related to this one point, no differently from an apple seed which is surrounded and preserved by the fruit … Everything that astronomical theory has profoundly fathomed by studying the planetary aspects and the stars … can also be applied to the firmament of the body.
Thinkers in this tradition took the universe to revolve around humanity, and sought to gain knowledge of nature by finding parallels between us and the heavens, seeing reality as a symbolic work of art composed with us in mind (see Figure 3).
By the 16th century, the idea that everything revolved around and reflected humanity was in danger, threatened by a number of unsettling discoveries, not least the proposal, advanced by Nicolaus Copernicus (1473–1543), that the earth was not actually at the centre of the universe. The old tradition struggled against the rise of the new. Faced with the news that Galileo’s telescopes had detected moons orbiting Jupiter, the traditionally minded scholar Francesco Sizzi argued that such observations were obviously mistaken. According to Sizzi, there could not possibly be more than seven ‘roving planets’ (or heavenly bodies other than the stars), given that there are seven holes in an animal’s head (two eyes, two ears, two nostrils and a mouth), seven metals, and seven days in a week.
Sizzi didn’t win that battle. It’s not just that we agree with Galileo that there are more than seven things moving around in the solar system. More fundamentally, we have a different way of thinking about nature and knowledge. We no longer expect there to be any special human significance to natural facts (‘Why seven planets as opposed to eight or 15?’) and we think knowledge will be gained by systematic and open-minded observations of nature rather than the sorts of analogies and patterns to which Sizzi appeals. However, the transition into the Modern era was not an easy one. The pattern-oriented ways of thinking characteristic of pre-Modern thought naturally appeal to meaning-hungry creatures like us. These ways of thinking are found in a great variety of cultures: in classical Chinese thought, for example, the five traditional elements (wood, water, fire, earth, and metal) are matched up with the five senses in a similar correspondence between the inner and the outer. As a further attraction, pre-Modern views often fit more smoothly with our everyday sense experience: naively, the earth looks to be stable and fixed while the sun moves across the sky, and it takes some serious discipline to convince oneself that the mathematically more simple models (like the sun-centred model of the solar system) are right.
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”
Jennifer Nagel (Knowledge: A Very Short Introduction)
“
Later, while Andrew Demont was in hospital in Halifax, Ed White visited him and told him that the water had been up to Demont’s lips by the time White was able to secure him in the rope-harness.
Demont told me that at the top of the shaft he could smell nothing, but that as he started down the ladder, a foul-smelling odor had overwhelmed him. As he looked into the shaft he could see Karl Graeser sitting underwater, with only the very top of his head showing. Andrew said he saw Bobby, his eyes closed, supporting his dad’s head just above the waterline. Andrew said he placed his hand on Bobby’s shoulder, and then he, too, drifted into unconsciousness. Apparently he stayed like that as the water slowly rose around him, until Ed White came to rescue him.
Many years later I was told that the gas that overwhelmed the men was probably hydrogen sulphide, a lethal gas that can form when rotting vegetation is combined with salt water. Apparently, it can be odourless or have a foul rotten-egg smell, depending on the concentration.
There is no doubt in my mind that there was salt water in the ground near the new shaft. Right beside it were two tall apple trees. The apples that grew on those trees looked like a type we call “Transparents” in Ontario. Those two trees looked exactly like others on the island, but they bore delicious, crisp, tangy fruit, whereas apples from similar trees were tasteless. A local woman told me that when apple trees grow near the sea in a mix of fresh water and salt water, they produce juicy, sharp, flavourful apples.
Could the salt water that nurtured those apples have reacted with the coconut fibre, eel grass, and other old vegetation that had lain dormant for so long in the pirates’ beachwork, producing the deadly hydrogen sulphide? Could the “porridge-like” earth that was encountered only at this location on the island be in some way related to this toxic combination?
We may never know.
”
”
Lee Lamb (Oak Island Family: The Restall Hunt for Buried Treasure)
“
Certainly, the new day was at hand when President Harding took office. The amazing disparity between the job and the man has the right twenties flavour: it was an era of contradictions. Harding was not intelligent or firm or hard-working enough to be a successful President. His other personal weaknesses hardly mattered. True, he committed adultery in a coat-cupboard at the White House because he was too afraid of his wife to take his mistress to more comfortable quarters;
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”
Hugh Brogan (The Penguin History of the USA)
“
The months of June and July passed. The monsoons were tardy this year—the nights hinted rain constantly with an aroma in the air, a cooling on the skin, soundless lightning across skies. But when morning came, the sun rose strong again, mocking Agra and its inhabitants. And the days crawled by, brazenly hot, when every breath was an effort, every movement a struggle, every night sweat-stewed. In temples, incantations were offered, the muezzins called the faithful to prayers, their voices melodious and pleading, and the bells of the Jesuit churches chimed. But the gods seemed indifferent. The rice paddies lay ploughed after the pre-monsoon rains, awaiting the seedlings; too long a wait and the ground would grow hard again. A few people moved torpidly in the streets of Agra; only the direst of emergencies had called them from their cool, stone-flagged homes. Even the normally frantic pariah dogs lay panting on doorsteps, too exhausted to yelp when passing urchins pelted them with stones. The bazaars were barren too, shopfronts pulled down, shopkeepers too tired to haggle with buyers. Custom could wait for cooler times. The whole city seemed to have slowed to a halt. The imperial palaces and courtyards were hushed in the night, the corridors empty of footsteps. Slaves and eunuchs plied iridescent peacock feather fans, wiping their perspiring faces with one hand. The ladies of the harem slept under the intermittent breeze of the fans, goblets of cold sherbets flavoured with khus and ginger resting by their sides. Every now and then, a slave would refresh the goblet, bringing in another one filled with new shards of ice. When her mistress awoke, and wake she would many times during the night, her drink would be ready. The ice, carved in huge chunks from the Himalayan mountains, covered with gunnysacks and brought down to the plains in bullock carts, was a blessing for everyone, nobles and commoners alike. But in this heat, ice melted all too soon, disappearing into a puddle of warm water under sawdust and jute. In Emperor Jahangir’s apartments, music floated through the courtyard, stopping and tripping in the still night air as the musicians’ slick fingers slipped on the strings of the sitar.
”
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Indu Sundaresan (The Feast of Roses (Taj Mahal Trilogy, #2))
“
Rules are the flavour of the Ethics and Ethics is the God.
”
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RAGHUVEER MAGANTI (Key for the Next Generation Growth: Author: Human composer of the God played new tune)
“
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vapehub
“
The prime minister was provoked by what he considered to be unfriendly or inept coverage, or both, over many months. He concluded that the editors had lost control of the newsroom. . .What was probably the last straw for him was coverage of Israeli president Chaim Herzog's visit. When the Foreign Ministry announced the visit, fury flared across the Causeway. The Malaysian prime minister, Dr Mahathir Mohamad, recalled his high commissioner to Singapore and demanded the visit be cancelled. For Singapore to do so after the visit was announced would inflict serious damage on its sovereignty. Demonstrations erupted in many parts of Malaysia, and at the Malaysian end of the Causeway more than 100 demonstrators tried to stop a Singapore-bound train. Singapore flags were burnt. There were threats to cut off the water supply from Johor. Malaysia saw the visit as an insult. It did not recognise Israel, and had expected Singapore to be sensitive to its feelings. Singapore, however, could not refuse the Israeli request for its head of state to make a stopover visit in Singapore, the tail end of his three-week tour of Australia, New Zealand, Fiji and the Philippines, the first visit to this part of the world by an Israeli leader. Singapore could hardly forget the crucial assistance Israel had provided the Singapore Armed Forces in the early days of independence, when other friendly countries like Egypt and India had declined to help.
What angered Lee Kuan Yew was our coverage of the Malaysian reactions to the visit. He felt it was grossly inadequate. . .Coverage in the Malaysian English press was restrained, but in their Malay press, Singapore was condemned in inflammatory language, and accused of being Israel's Trojan horse in Southeast Asia. A threat to target Singapore Airlines was prominently reported. . .And by depriving Singaporeans of the full flavour of what the Malaysian Malay media was reporting, an opportunity was lost to educate them about the harsh reality of life in the region, with two large Muslim-majority neighbours.
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Cheong Yip Seng (OB Markers: My Straits Times Story)
“
As challenges become more complex the appropriate strategy is one that mixes new ingredients into the soup and then waits to see what kind of flavours come out.
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Dan Hill (Dark matter and trojan horses. A strategic design vocabulary.)
“
Some beers, especially canned ones, taste exactly the same all the way through. The flavour you get when the beer first hits your tongue is the same as the one you get 'in the middle' of the sip, and in the 'finish'. In the case of many cheaply made beers it's likely that the flavour, such as it is, will die away completely by the time the finish should have arrived, and that the 'aftertaste' will be slightly unpleasant ... Structure is vital to a successful beer ... Complexity is vital to the satisfaction rating of a fine beer ... Typically, a complex beer will have not just various strands of flavour chiming in all at once, like a musical chord, but flavours that are introduced at one point of the tasting process and then recede ... Some beers come up with surprising new flavours that were not predicted in anything that's come before, and just occasionally produce something really wild and wacky ...The most important question to ask of a beer is 'Do I like this, and do I want some more?' There's precious little point ploughing on with a beer you just don't like, no matter how great its international status. But it's also important to attempt a little objectivity, and separate out the question 'Do I like this?' from the quite independent question, 'Does this beer achieve what it sets out to do - is it good at being what it wants to be?
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Andrea Gillies (Gillies Guide to World Beers)
“
You're a terrible feller,” said Butcher. “If you had your way, you'd leave us stark naked. We should all be standing on our little island in the savage state of the Ancient Britons; figuratively.” He hiccuped. “Yes, figuratively. But in reality the country would be armed better than it ever had been before. And by the sacrifice of these famous 'national characteristics' we cling to sentimentally, and which are merely the accident of a time, we should lay a soil and foundation of unspecific force on which new and realler 'national flavours' would very soon sprout.” “I quite agree,” Butcher jerked out energetically. He ordered another Laager. “I agree with what you say. If we don't give up dreaming, we shall get spanked. I have given up my gypsies. That was very public-spirited of me?” He looked coaxingly. "If every one would give up their gypsies, their jokes and their gentlemen—. 'Gentlemen' are worse than gypsies.
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Wyndham Lewis (Tarr)
“
The five cells are silky-white within, and are filled with a mass of firm, cream-coloured pulp, containing about three seeds each. This pulp is the eatable part, and its consistence and flavour are indescribable. A rich custard highly flavoured with almonds gives the best general idea of it, but there are occasional wafts of flavour that call to mind cream-cheese, onion-sauce, sherry-wine, and other incongruous dishes. Then there is a rich glutinous smoothness in the pulp which nothing else possesses, but which adds to its delicacy. It is neither acid nor sweet nor juicy; yet it wants neither of these qualities, for it is in itself perfect. It produces no nausea or other bad effect, and the more you eat of it the less you feel inclined to stop. In fact, to eat Durians is a new sensation worth a voyage to the East to experience.
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Alfred Russel Wallace
“
Polson had always made butter from stale cream. He never collected milk to get fresh cream. The cream merchants would supply him with cans of cream, which went into his butter production. Sometimes these cans of cream would be kept for as long as ten days without refrigeration. Many pollutants – sometimes even maggots – contaminated the cream and turned it malodorous. Polson’s Manager, Foster, found an answer to all such problems. He acquired a vacreator – a machine that heats cream for pasteurisation with injected steam that quickly raises its temperature. The machine also creates a vacuum, which removes the steam molecules so that it does not dilute the cream. For Polson, the vacreator served a dual purpose: along with the steam, the vacuum also almost totally removed the foul odour from the stale cream. Some odour though did remain and, ironically enough, became a problem for us at Amul. Our butter, like butter from New Zealand, was made of fresh cream – milk to cream to butter, all in the same day. When we introduced this butter into the market, people exclaimed in distaste: ‘What kind of butter is this? There’s no flavour in it. It’s flat!’ Of course, the Parsis in Bombay city’s popular Irani restaurants would not touch it (although I suspect this could as well have been because of their loyalty to ‘apro Pestonjee’, Polson). This was a serious problem and we had to find a solution quickly. We did. At the end of the butter-making process we began to add a permitted chemical additive called diacetyl, which also gave the butter an added ‘flavour’. This solution to a rather unusual problem was legal as long as we printed the line ‘permitted flavours added’ on the packets. In its new form, Amul butter became more acceptable – and sales showed dramatic improvement.
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Verghese Kurien (I Too Had a Dream)
“
In the late 1990s, Parachute was the market leader with more than 50 per cent market share. Fresh from its success in taking market share in toothpaste away from Colgate using Pepsodent, HUL entered the coconut oil category to take on Marico. Dadiseth, the then chairman of HUL, had warned Mariwala to sell Marico to HUL or face dire consequences. Mariwala decided to take on the challenge. Even the capital markets believed that Marico stood no chance against the might of HUL which resulted in Marico’s price-to-earnings ratio dipping to as low as 7x, as against 13x during its listing in 1996. As part of its plans to take on Marico, HUL relaunched Nihar in 1998, acquired Cococare from Redcon and positioned both brands as price challengers to Parachute. In addition, HUL also increased advertising and promotion spends for its brands. In one quarter in FY2000, HUL’s advertising and promotional (A&P) spend on coconut oil alone was an amount which was almost equivalent to Marico’s full year A&P budget (around Rs 30 crore). As Milind Sarwate, former CFO of Marico, recalls, ‘Marico’s response was typically entrepreneurial and desi. We quickly realized that we have our key resource engine under threat. So, we re-prioritized and focused entirely on Parachute. We gave the project a war flavour. For example, the business conference on this issue saw Mariconians dressed as soldiers. The project was called operation Parachute ki Kasam. The leadership galvanized the whole team. It was exhilarating as the team realized the gravity of the situation and sprang into action. We were able to recover lost ground and turn the tables, so much so that eventually Marico acquired the aggressor brand, Nihar.’ Marico retaliated by relaunching Parachute: (a) with a new packaging; (b) with a new tag line highlighting its purity (Shuddhata ki Seal—or the seal of purity); (c) by widening its distribution; and (d) by launching an internal sales force initiative. Within twelve months, Parachute regained its lost share, thus limiting HUL’s growth. Despite several relaunches, Nihar failed against Parachute. Eventually, HUL dropped the brand Nihar off its power brand list before selling it off to Marico in 2006. Since then, Parachute has been the undisputed leader in the coconut oil category. This leadership has ensured that when one visits the hair oil section in a retail store, about 80 per cent of the shelves are occupied by Marico-branded hair oil.
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Saurabh Mukherjea (The Unusual Billionaires)
“
And by doing so they launched a soft drinks brand that would indeed go on to be a worthy rival to Coca-Cola: that drink was Red Bull. When I say that Red Bull ‘tastes kind of disgusting’, this is not a subjective opinion.* No, that was the opinion of a wide cross-section of the public. Before Red Bull launched outside of Thailand, where it had originated, it’s widely rumoured that the licensee approached a research agency to see what the international consumer reaction would be to the drink’s taste; the agency, a specialist in researching the flavouring of carbonated drinks, had never seen a worse reaction to any proposed new product.
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Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
“
If your pain is too big
divide it into small portions
If your love is too big
divide it into small portions
Nobody wants you choking on life
unable to taste all its flavours
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Inisa Fajra (New Skin - A Collection of Poems(Rubedo Edition))
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the trouble is that I don’t tire readily enough of the dishes I already like to incentivise a search for new flavours. I would get bored if I had steak and chips for every meal. But I’m pretty sure that if I had it for one in four meals, I’d be fine. If it were one in ten, I’d be thrilled every time. Which means I only really need ten things I like in order not to be bored – and I’ve long since overshot that. So why would I go to restaurants with weird cutlery where they don’t serve any of them?
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David Mitchell (Back Story)
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To give you a flavour of this, let’s look at Matilda Joslyn Gage (1826–98), considered in her lifetime one of the most prominent American feminists. Gage was also an anti-Christian, attracted to the Haudenosaunee ‘matriarchate’, which she believed to be one of the few surviving examples of Neolithic social organization, and a staunch defender of indigenous rights, so much so that she was eventually adopted as a Mohawk clan mother. (She spent the last years of her life in the home of her devoted son-in-law, L. Frank
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David Graeber (The Dawn of Everything: A New History of Humanity)
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Why don’t we marvel at our own passing time on earth with the same joy and passion? Why do we neglect to revel in life when it can end at any moment, or in the grace surrounding us everywhere: our family, friends, a stranger’s smile, a child’s laugh, new flavours on our plate or the scent of green grass? It is time, cherry blossoms remind us, to pay attention.
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Sakura
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He’d just interpreted his brother’s enthusiasm, blending his own fantasies in to add a little extra flavouring. But this new music had a spiritual thing going for it. This was his music, the sound of his soul rising up, and as he leaned forward to embrace it
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Nick Kent (The Dark Stuff: Selected Writings on Rock Music 1972-1993)
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Here was my twin, the balm for an ache I had not known existed. I wanted to lick him and see if he was poison-flavoured.
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Angela Slatter (Red New Day & Other Microfictions)
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That’s impressive,” I say, popping another fry into my mouth, savouring the flavours. “He’s really good. I’ve been to overpriced seafood restaurants in New York that don’t hold a candle to this.” “He’ll be pleased to hear that. Course, he couldn’t do it without the finest ingredients.” “Going for the hard sell?” I look up at him. He shrugs unashamedly. “Told you I was reintroducing you to Mystic, and seafood and fishing is a huge part of it.” “I’m surprised you didn’t want to get pizza if you wanted to give me the real Mystic experience,” I chuckle, and Ben rolls his eyes. The Mystic Pizza tent is a few stalls down from Craig’s. There is a line snaking along that looks to have at least thirty people waiting. “Even if I hadn’t caught this and knew it was some of the best fish in the area, I still wouldn’t want pizza.” He takes a huge bite of his battered
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Chris Reilly (Standing Still (BreakNeck, #2.5))
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Yogurt is good for you. And it’s just one spoon,” Sharpcot had replied, but this stack summoned a billion voices, all of them saying in a chorus, “Just one spoon.”
From kids’ lunches and store shelves and desk drawers and airline meal packs, in every country of the world: Canada and the United States and Nicaragua and Uruguay and Argentina and Ireland and Burkina Faso and Russia and Papua New Guinea and New Zealand and very probably the Antarctic. Where wasn’t there disposable cutlery? Plastic spoons in endless demand, in endless supply, from factory floors where they are manufactured and packaged in boxes of 10 or 20 or 100 or 1000 or individually in clear wrap, boxed on skids and trucked to trains freighting them to port cities and onto giant container ships plying the seas to international ports to intercity transport trucks to retail delivery docks for grocery stores and retail chains, supplying restaurants and homes, consumers moving them from shelf to cart to bag to car to house, where they are stuck in the lunches of the children of polluting parents, or used once each at a birthday party to serve ice cream to four-year-olds where only some are used but who knows which? So used and unused go together in the trash, or every day one crammed into a hipster’s backpack to eat instant pudding at his software job in an open-concept walkup in a gentrified neighbourhood, or handed out from food trucks by the harbour, or set in a paper cup at a Costco table for customers to sample just one bite of this exotic new flavour, and so they go into trash bins and dumpsters and garbage trucks and finally vast landfill sites or maybe just tossed from the window of a moving car or thrown over the rail of a cruise ship to sink in the ocean deep.
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B.H. Panhuyzen (A Tidy Armageddon)
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if you genuinely get bored while cleaning your teeth, the very oddness of doing it with something chocolate-flavoured, even if you find it repulsive, may help you through that purgatorial couple of minutes. If so, it can’t end here. New flavours will be needed to maintain the novelty – “Bacon Cheese Wham”, “Onion Beef Grind”, “Lemongrass Paella Crash”.
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David Mitchell (Thinking About It Only Makes It Worse: And Other Lessons from Modern Life)
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The ominous presence of this new far right government lifted slightly as the 1936 Berlin Olympic Games neared. The Nazis wanted the city to be seen to be welcoming to visitors attending the Games, to appear modern, cosmopolitan, European and inclusive. It was an illusion. Beggars and the homeless had been removed from the streets and interned in work camps on the outskirts of the city. That summer there were as many Olympic flags as swastikas flying from buildings on the Ku’damm. For a while, the facade of peace and enjoyment returned to the street and some flavour of the mid-1920s re-surfaced. It was not to last. The Nazis hated the Ku’damm and everything it represented.
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Brendan Nash (A Walk Along The Ku'damm: Playground and Battlefield of Weimar Berlin)
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Canadian blending is similar in concept to the practices used to blend Scotch, except that in Scotland the products of many different distilleries are mixed together. However, Canadian blending does not resemble the American practice of mixing mature whisky with grain neutral spirits (GNS). Let us dispel the “GNS myth” right now. Canadian whisky is never made with grain neutral spirits. Tiny amounts of young rye or base whisky may occasionally be used skillfully as top dressing to brighten or enhance certain flavours, but neutral spirits? Never.
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Davin de Kergommeaux (Canadian Whisky: The New Portable Expert)
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diversity,” as Tania Canas so succinctly puts it in her essay “Diversity is a White Word,” is about making sense of difference “through the white lens…by creating, curating and demanding palatable definitions of ‘diversity’ but only in relation to what this means in terms of whiteness.” It’s the literary equivalent of “ethnic” restaurants: they please white people because they provide them with “exotic” new flavours, but if they don’t appease white people’s sensitive taste buds they’re not worth a damn.
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Alicia Elliott (A Mind Spread Out on the Ground)
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Columbus tried to pour the wine of civilisation into very old bottles; you, more wisely, are trying to pour the old wine of our country into new bottles. Yet there is no great unlikeness between the two tasks: it is all a matter of bottling; the vintage is the same, infinite, inexhaustible, and as punctual as the sun and the seasons. It was Columbus’s weakness as an administrator that he thought the bottle was everything; it is your strength that you care for the vintage, and labour to preserve its flavour and soft fire. Yours,
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Filson Young (Christopher Columbus and the New World of His Discovery - Complete)