New Car Added Quotes

Outside, the illuminated billboards of New Jersey zipped by: ads for auto dealerships where you could buy an impractical race car; injury lawyers you could employ to blame the other drivers once you crashed that race car; casinos where you could gamble away the money you won from the injury lawsuits. The great circle of life.

It was becoming more and more evident that Salem was a town that celebrated individuality, a real live-and-let-live kind of place. Melody felt a gut punch of regret. Her old nose would have fit in here. "Look!" She pointed at the multicolored car whizzing by. Its black door were from a Mercedes coupe, the white hood from a BMW; the silver trunk was Jaguar, the red convertible top was Lexus, the whitewall tires were Bentley, the sound system was Bose, and the music was classical. A hood ornament from each model dangled from the rear view mirror. Its license plate appropriately read MUTT. "That car looks like a moving Benton ad." "Or a pileup on Rodeo drive." Candace snapped a picture with her iPhone and e-mailed to her friends back home. They responded instantly with a shot of what they were doing. It must have involved the mall because Candace picked up her pace and began asking anyone under the age of fifty where the cool people hung out.

It seemed to me that because of things like car accidents and lost loves, life and death and broken hearts, we should grab every moment and absolutely devour the good parts. Wouldn't she want that? For me to ad-lib my life instead of living by some typed-in-twelve-point-Courier-New script?

When any new language design project is nearing completion, there is always a mad rush to get new features added before standardization. The rush is mad indeed, because it leads into a trap from which there is no escape. A feature which is omitted can always be added later, when its design and its implications are well understood. A feature which is included before it is fully understood can never be removed later.

After all, the media have been and are the major dispenser of the ideals and norms surrounding motherhood: Millions of us have gone to the media for nuts-and-bolts child-rearing advice. Many of us, in fact, preferred media advice to the advice our mothers gave us. We didn't want to be like our mothers and many of us didn't want to raise our kids the way they raised us (although it turns out they did a pretty good job in the end). Thus beginning in the mid-1970s, working mothers became the most important thing you can become in the United States: a market. And they became a market just as niche marketing was exploding--the rise of cable channels, magazines like Working Mother, Family Life, Child, and Twins, all supported by advertisements geared specifically to the new, modern mother. Increased emphasis on child safety, from car seats to bicycle helmets, increased concerns about Johnny not being able to read, the recognition that mothers bought cars, watched the news, and maybe didn't want to tune into one TV show after the next about male detectives with a cockatoo or some other dumbass mascot saving hapless women--all contributed to new shows, ad campaigns, magazines, and TV news stories geared to mothers, especially affluent, upscale ones. Because of this sheer increase in output and target marketing, mothers were bombarded as never before by media constructions of the good mother. The good mother bought all this stuff to stimulate, protect, educate, and indulge her kids. She had to assemble it, install it, use it with her child, and protect her child from some of its features.

She realized at once that he expected trouble and that he was used to handling deadly situations. It was the first time she’d actually seen him do it, despite their long history. It gave her a new, adult perspective on his lifestyle. No wonder he couldn’t settle down and become a family man. She’d been crazy to expect it, even in her fantasies. He was used to danger and he enjoyed the challenges it presented. It would be like housing a tiger in an apartment. She sighed as she saw the last tattered dream of a future with him going up in smoke. Tate looked through the tiny peephole and took his hand away from the pistol. He glanced at Cecily with an expression she couldn’t define before he abruptly opened the door. Colby Lane walked in, eyebrows raised, new scars on his face and bone weariness making new lines in it. “Colby!” Cecily exclaimed with exaggerated delight. “Welcome home!” Tate’s face contracted as if he’d been hit. Colby noticed that, and smiled at Cecily. “Am I interrupting something?” he asked, looking from one tense face to the other. “No,” Tate said coolly as he reholstered his pistol. “We were discussing security options, but if you’re going to be around, they won’t be necessary.” “What?” “I’m fairly certain that the gambling syndicate tried to kill her,” Tate said somberly, nodding toward Cecily. “A car almost ran her down in her own parking lot. She ended up in the hospital. And decided not to tell anyone about it,” he added with a vicious glare in her direction. “Way to go, Cecily,” Colby said glumly. “You could have ended up floating in the Potomac. I told you before I left to be careful. Didn’t you listen?” She shot him a glare. “I’m not an idiot. I can call 911,” she said, insulted. Colby was still staring at Tate. “You’ve cut your hair.” “I got tired of braids,” came the short reply. “I have to get back to work. If you need me, I’ll be around.” He paused at the doorway. “Keep an eye on her,” Tate told Colby. “She takes risks.” “I don’t need a big strong man to look out for me. I can keep myself out of trouble, thank you very much,” she informed Tate. He gave her a long, pained last look and closed the door behind him. As he walked down the staircase from her apartment, he couldn’t shake off the way she looked and acted. Something was definitely wrong with her, and he was going to find out what.

Keep in mind a distinction that is being imported into more and more scientific thinking, that between ‘complicated’ and ‘complex’. ‘Complicated’ means a whole set of simple things working together to produce some effect, like a clock or an automobile: each of the components – brakes, engine, body-shell, steering – contributes to what the car does by doing its own thing, pretty well. There are some interactions, to be sure. When the engine is turning fast, it has a gyroscopic effect that makes the steering behave differently, and the gearbox affects how fast the engine is going at a particular car speed. To see human development as a kind of car assembly process, with the successive genetic blueprints ‘defining’ each new bit as we add them, is to see us as only complicated. A car being driven, however, is a complex system: each action it takes helps determine future actions and is dependent upon previous actions. It changes the rules for itself as it goes. So does a garden. As plants grow, they take nutrients from the soil, and this affects what else can grow there later. But they also rot down, adding nutrients, providing habitat for insects, grubs, hedgehogs … A mature garden has a very different dynamic from that of a new plot on a housing estate. Similarly, we change our own rules as we develop.

What if we fail to stop the erosion of cities by automobiles? What if we are prevented from catalyzing workable and vital cities because the practical steps needed to do so are in conflict with the practical steps demanded by erosion? There is a silver lining to everything. In that case we Americans will hardly need to ponder a mystery that has troubled men for millennia: What is the purpose of life? For us, the answer will be clear, established and for all practical purposes indisputable: The purpose of life is to produce and consume automobiles. It is not hard to understand that the producing and consuming of automobiles might properly seem the purpose of life to the General Motors management, or that it may seem so to other men and women deeply commtted economically or emotionally to this pursuit. If they so regard it, they should be commended rather than cricicized for this remarkable identification of philosophy with daily duty. It is harder to understand, however, why the production and consumption of automobiles should be the purpose of life for this country. Similarly, it is understandable that men who were young in the 1920's were captivated by the vision of the freeway Radiant City, with the specious promise that it would be appropriate to an automobile age. At least it was then a new idea; to men of the generation of New York's Robert Moses, for example, it was radical and exciting in the days when their minds were growing and their ideas forming. Some men tend to cling to old intellectual excitements, just as some belles, when they are old ladies, still cling to the fashions and coiffures of their exciting youth. But it is harder to understand why this form of arrested mental development should be passed on intact to succeeding generations of planners and designers. It is disturbing to think that men who are young today, men who are being trained now for their carreers, should accept *on the grounds that they must be "modern" in their thinking,* conceptions about cities and traffic which are not only unworkably, but also to which nothing new of any significance has been added since their fathers were children.

and drew her strength directly from our magickal Oklahoma earth. “U-we-tsi-a-ge-ya, it seems I need help at the lavender booth. I simply cannot believe how busy we are.” Grandma had barely spoken when a nun hurried up. “Zoey, Sister Mary Angela could use your help filling out cat adoption forms.” “I’ll help you, Grandma Redbird,” Shaylin said. “I love the smell of lavender.” “Oh, honey, that would be so sweet of you. First, could you run to my car and get into the trunk. There is another box of lavender soaps and sachets tucked back there. Looks like I’m going to sell out completely,” Grandma said happily. “Sure thing.” Shaylin caught the keys Grandma tossed to her and hurried toward the main exit of the school grounds which led to the parking lot, as well as the tree-lined road that joined Utica Street. “And I’ll call my momma. She said just let her know if we get too busy over here. She and the PTA moms will be back here in a sec,” said Stevie Rae. “Grandma, do you mind if I give Street Cats a hand? I’ve been dying to check out their new litter of kittens.” “Go on, u-we-tsi-a-ge-ya. I think Sister Mary Angela has been missing your company.” “Thanks, Grandma.” I smiled at her. Then I turned to Stevie Rae. “Okay, if your mom’s group is coming back, I’m gonna go help the nuns.” “Yeah, no problem.” Stevie Rae, shielding her eyes and peering through the crowd, added, “I see her now, and she’s got Mrs. Rowland and Mrs. Wilson with her.” “Don’t worry. We can handle this,” Shaunee said. “’Kay,” I said, grinning at both of them. “I’ll be back as soon as I can.” I left the cookie booth and noticed Aphrodite, clutching her big purple Queenies cup, was right on my heels. “I thought you didn’t want a lecture from the nuns.” “Better than a lecture from PTA moms.” She shuddered. “Plus, I like cats more than people.” I shrugged. “Okay, whatever.” We’d only gotten partway to the Street Cats tent when Aphrodite slowed way down. “Seriously. Effing. Pathetic.” She was muttering around her straw, narrowing her eyes, and glaring. I followed her gaze and joined her frown. “Yeah, no matter how many times I see them together, I still don’t get it.” Aphrodite and I had stopped to watch Shaunee’s ex-Twin BFF, Erin, hang all over Dallas. “I really thought she was better than that.” “Apparently not,” Aphrodite said. “Eeew,” I said, looking away from their way too public display of locked lips. “I’m telling you, there’s not enough booze in Tulsa to make watching those two suck face okay.” She made a gagging sound, which changed to a snort and a laugh. “Check out the wimple, twelve o’clock.” Sure enough, there was a nun I vaguely recognized as Sister Emily (one of the more uptight of the nuns) descending on the too-busy-with-their-tongues-to-notice couple. “She looks serious,” I said. “You know, a nun may very well be the direct opposite of an aphrodisiac. This should be entertaining. Let’s watch.” “Zoey! Over here!” I looked from the train wreck about to happen to see Sister Mary Angela waving me over to her.

Yeah, that’s good. Work up a load for me,” Marco said. He reached over and groped my thigh as if he was offering me encouragement. Maybe he was. That physical contact certainly added some umph to my horniness. I realized that he was hungry for cum. Sure, he fed me more than my share last night, but I don’t recall him feeding. I think that made me even more aroused, knowing I was going to feed Marco directly from my cock. Oh shit, I was close from that thought alone. My hand moved faster up and down my shaft and I closed my eyes, moaning in ecstasy. “Oh fuck! I’m close, Marco,” I said, panting and grunting. Marco pulled the car over on the side of the expressway and leaned in close to me. “Yeah, cum for me, boy. You know I’m hungry for it, so make it good.

fridge, a stove and a Bendix washing machine. For an extra 250 dollars you could have a car as well; the buyer of that package was all set for the future. The Levitts erected their first houses in a huge potato field in Hempstead, twenty miles from Manhattan, in 1946. Within two years the place had become a town in its own right. By July 1948, 180 houses were being manufactured every week, and just three years later 82,000 people were living on the old potato field in 17,000 prefab dwellings. Most of those drawn to the brand-new Levittown were GIs, each with a generous discharge payment in his pocket. The ads didn’t exaggerate; the instalment plan was generous: ‘Uncle Sam and the world’s largest builder have made it possible for you to live in a charming house in a delightful community

Colby arrived the next day, with stitches down one lean cheek and a new prosthesis. He held it up as Cecily came out to the car to greet him. He held it up as Cecily came out to the car to greet him. “Nice, huh? Doesn’t it look more realistic than the last one?” “What happened to the last one?” she asked. “Got blown off. Don’t ask where,” he added darkly. “I know nothing,” she assured him. “Come on in. Leta made sandwiches.” Leta had only seen Colby once, on a visit with Tate. She was polite, but a little remote, and it showed. “She doesn’t like me,” Colby told Cecily when they were sitting on the steps later that evening. “She thinks I’m sleeping with you,” she said simply.” So does Tate.” “Why?” “Because I let him think I was,” she said bluntly. He gave her a hard look. “Bad move, Cecily.” “I won’t let him think I’m waiting around for him to notice me,” she said icily. “He’s already convinced that I’m in love with him, and that’s bad enough. I can’t have him know that I’m…well, what I am. I do have a little pride.” “I’m perfectly willing, if you’re serious,” he said matter-of-factly. His face broke into a grin, belying the solemnity of the words. “Or are you worried that I might not be able to handle it with one arm?” She burst out laughing and pressed affectionately against his side. “I adore you, I really do. But I had a bad experience in my teens. I’ve had therapy and all, but it’s still sort of traumatic for me to think about real intimacy.” “Even with Tate?” he probed gently. She wasn’t touching that line with a pole. “Tate doesn’t want me.” “You keep saying that, and he keeps making a liar of you.” “I don’t understand.” “He came to see me last night. Just after I spoke to you.” He ran his fingers down his damaged cheek. She caught her breath. “I thought you got that overseas!” “Tate wears a big silver turquoise ring on his middle right finger,” he reminded her. “It does a bit of damage when he hits people with it.” “He hit you? Why?” she exclaimed. “Because you told him we were sleeping together,” he said simply. “Honest to God, Cecily, I wish you’d tell me first when you plan to play games. I was caught off guard.” “What did he do after he hit you?” “I hit him, and one thing led to another. I don’t have a coffee table anymore. We won’t even discuss what he did to my best ashtry.” “I’m so sorry!” “Tate and I are pretty much matched in a fight,” he said. “Not that we’ve ever been in many. He hits harder than Pierce Hutton does in a temper.” He scowled down at her. “Are you sure Tate doesn’t want you? I can’t think of another reason he’d try to hammer my floor with my head.” “Big brother Tate, to the rescue,” she said miserably. She laughed bitterly. “He thinks you’re a bad risk.” “I am,” he said easily. “I like having you as my friend.” He smiled. “Me, too. There aren’t many people who stuck by me over the years, you know. When Maureen left me, I went crazy. I couldn’t live with the pain, so I found ways to numb it.” He shook his head. “I don’t think I came to my senses until you sent me to that psychologist over in Baltimore.” He glanced down at her. “Did you know she keeps snakes?” he added. “We all have our little quirks.

Before you decide,” MacRieve interrupted, “know that if you were my mate, I’d make sure you had whatever you needed to be comfortable.” Her lips parted when he pulled her bag from behind him and proceeded to dig through it. “Like your toothbrush.” He held up her pink toothbrush. He’d retrieved her things from her car? And rooted through her personal possessions. She’d seen MacRieve’s ferocity, and now she was getting a good glimpse of his sly side, his tricksy side. She could see what Rydstrom had been talking about. MacRieve seemed . . . wolfish. Then she remembered what else she had in her bag. Oh, great Hekate. Dread settled in the pit of her stomach. Mari had private things in there—rocket of the pocket-type private things. Like a tube of lipstick that wasn’t really one. “Or this.” He carelessly flicked her birth control patch. “Doona know what it does, but I ken that people who use patches for whatever reason might be eager for a new one.” He displayed her iPod next. “It’s my understanding that females your age canna go long without listening to music or they become irrational and impossible to deal with. And how long’s it been for you, then?” He drew out a blue-labeled bottle and shook it. “You had several bottles of Orangina in your Jeep. Must like it, do you no’?” Not the Orangina! Her mouth watered even more. “And here’s your bit of Mayan gold that you’re probably keen to hold on to.” He held up the weighty headdress. Stunning. She hazily remembered seeing it in the severed hand of an incubus, as if in offer, but she’d thought the piece had been lost into that crater. If MacRieve gave the incubi’s headdress to her, it would be her first payment as a mystical mercenary. No, resist him! To act like his mate? To follow his orders? She could resist the food and the Orangina. She could even resist gold, but there he went digging once more. He’d find it. But maybe he wouldn’t know what it really was— “And your lipstick,” he said with a wicked glint in his eyes. Oh, no, he knew, and he was playing with her. She was going to die of mortification. Her face grew hot when he added, “You must be in sore need of this after three weeks without.

[…] if sophistication is the ability to put a smile on one's existential desperation, then the fear of a glossy sheen is actually the fear that surface equals depth. *** […] we wake up, we do something—anything—we go to sleep, and we repeat it about 22,000 more times, and then we die. *** Part of our new boredom is that our brain doesn't have any downtime. Even the smallest amount of time not being engaged creates a spooky sensatino that maybe you're on the wrong track. Reboot your computer and sit there waiting for it to do its thing, and within seventeen seconds you experience a small existential implosion when you remember that fifteen years ago life was nothing but this kind of moment. Gosh, mabe I'll read a book. Or go for a walk. Sorry. Probably not going to happen. Hey, is that the new trailer for Ex Machina? *** In the 1990s there was that expression, "Get a life!" You used to say it to people who were overly fixating on some sort of minutia or detail or thought thread, and by saying, "Get a life," you were trying to snap them out of their obsession and get them to join the rest of us who are still out in the world, taking walks and contemplating trees and birds. The expression made sense at the time, but it's been years since I've heard anyone use it anywhere. What did it mean then, "getting a life"? Did we all get one? Or maybe we've all not got lives anymore, and calling attention to one person without a life would put the spotlight on all of humanity and our now full-time pursuit of minutia, details and tangential idea threads. *** I don't buy lottery tickets because they spook me. If you buy a one-in-fifty-million chance to win a cash jackpoint, you're simultaneously tempting fate and adding all sorts of other bonus probabilities to your plance of existence: car crashes, random shootings, being struck by a meteorite. Why open a door that didn't need opening? *** I read something last week and it made sense to me: people want other people to do well in life but not too well. I've never won a raffle or prize or lottery draw, and I can't help but wonder how it must feel. One moment you're just plain old you, and then whaam, you're a winner and now everyone hates you and wants your money. It must be bittersweet. You hear all those stories about how big lottery winners' lives are ruined by winning, but that's not an urban legend. It's pretty much the norm. Be careful what you wish for and, while you're doing so, be sure to use the numbers between thirty-two and forty-nine.

In the 1950s kids lost their innocence.They were liberated from their parents by well-paying jobs, cars, and lyrics in music that gave rise to a new term—the generation gap. In the 1960s, kids lost their authority. It was the decade of protest—church, state, and parents were all called into question and found wanting.Their authority was rejected, yet nothing ever replaced it. In the 1970s, kids lost their love. It was the decade of me-ism dominated by hyphenated words beginning with self. Self-image, Self-esteem, Self-assertion . . . It made for a lonely world. Kids learned everything there was to know about sex and forgot everything there was to know about love, and no one had the nerve to tell them there was a difference. In the 1980s, kids lost their hope. Stripped of innocence, authority, and love and plagued by the horror of a nuclear nightmare, large and growing numbers of this generation stopped believing in the future. To bring it up to date, I have added two more paragraphs: In the 1990s kids lost their power to reason. Less and less were they taught the very basics of language, truth, and logic and they grew up with the irrationality of a postmodern world. In the new millennium, kids woke up and found out that somewhere in the midst of all this change, they had lost their imagination. Violence and perversion entertained them till none could talk of killing innocents since none was innocent anymore.

Decouplers often trip up on this step in two ways. First, they are overly generic in articulating the CVC. When mapping the process of buying a car, auto executives tend to describe it as: feel the need to buy car > become aware of a car brand > develop an interest in the brand > visit the dealer > purchase the car. This is a start, but it is not specific enough. Decouplers must ask: When do people actually need a new car? How exactly do people become aware of car brands? How do people become interested in a make or model? And so on. The generic process of awareness, interest, desire, and purchase isn’t specific enough to help. Decouplers also flounder by failing to identify all the relevant stages in the value chain. For the car-buying process, a better description of the CVC might be: become aware that your car lease will expire in one month > feel the need to purchase a new car > develop a heightened interest in car ads > visit car manufacturers’ websites > create a set of two or three brands of interest > visit third-party auto websites > compare options of cars in the same category > choose a model > shop online for the best price > visit the nearest dealer to see if they have the model in stock > see if they can beat the best online price > test-drive the cars > decide about financing, warranty, and other add-ons > negotiate a final price > sign the contract > pick up the car > use it > wait for the lease to expire again. With this far more detailed CVC, we can fully appreciate the complexity of the car-buying

It had been hard enough to drive past the area. It was harder to imagine what it was like living there. Yet people lived with the stench and the terrible air, and had careers there. Even lawyers lived there, I was told. Was the smell of excrement only on the periphery, from the iridescent black lake? No; that stench went right through Dharavi. Even more astonishing was to read in a Bombay magazine an article about Papu's suburb of Sion, in which the slum of Dharavi was written about almost as a bohemian feature of the place, something that added spice to humdrum middle-class life. Bombay clearly innoculated its residents in some way. I had another glimpse of Dharavi some time later, when I was going in a taxi to the domestic airport at Santa Cruz. The taxi-driver - a Muslim from Hyderabad, full of self-respect, nervous about living in Bombay, fearful of sinking, planning to go back home soon, and in the meantime nervously particular about his car and his clothes - the taxi-driver showed the apartment blocks on one side of the airport road where hutment dwellers had been rehoused. In the other direction he showed the marsh on which Dharavi had grown and, away in the distance, the low black line of the famous slum. Seen from here, Dharavi looked artificial, unnecessary even in Bombay: allowed to exist because, as people said, it was a vote-bank, and hate-bank, something to be drawn upon by many people. All the conflicting currents of Bombay flowed there as well; all the new particularities were heightened there. And yet people lived there, subject to this extra exploitation, because in Bombay, once you had a place to stay, you could make money.

ethanol may actually make some kinds of air pollution worse. It evaporates faster than pure gasoline, contributing to ozone problems in hot temperatures. A 2006 study published in the Proceedings of the National Academy of Sciences concluded that ethanol does reduce greenhouse gas emissions by 12 percent relative to gasoline, but it calculated that devoting the entire U.S. corn crop to make ethanol would replace only a small fraction of American gasoline consumption. Corn farming also contributes to environmental degradation due to runoff from fertilizer and pesticides. But to dwell on the science is to miss the point. As the New York Times noted in the throes of the 2000 presidential race, ―Regardless of whether ethanol is a great fuel for cars, it certainly works wonders in Iowa campaigns. The ethanol tax subsidy increases the demand for corn, which puts money in farmers‘ pockets. Just before the Iowa caucuses, corn farmer Marvin Flier told the Times, ―Sometimes I think [the candidates] just come out and pander to us, he said. Then he added, ―Of course, that may not be the worst thing. The National Corn Growers Association figures that the ethanol program increases the demand for corn, which adds 30 cents to the price of every bushel sold. Bill Bradley opposed the ethanol subsidy during his three terms as a senator from New Jersey (not a big corn-growing state). Indeed, some of his most important accomplishments as a senator involved purging the tax code of subsidies and loopholes that collectively do more harm than good. But when Bill Bradley arrived in Iowa as a Democratic presidential candidate back in 1992, he ―spoke to some farmers‖ and suddenly found it in his heart to support tax breaks for ethanol. In short, he realized that ethanol is crucial to Iowa voters, and Iowa is crucial to the presidential race.

When I moved to the U.S. at six, I was unrecognizable to my mother. I was angry, chronically dissatisfied, bratty. On my second day in America, she ran out of the room in tears after I angrily demanded that she buy me a pack of colored pencils. You're not you! she sputtered between sobs, which brought me to a standstill. She couldn't recognize me. That's what she told me later, that this was not the daughter she had last seen. Being too young, I didn't know enough to ask: But what did you expect? Who am I supposed to be to you? But if I was unrecognizable to her, she was also unrecognizable to me. In this new country, she was disciplinarian, restrictive, prone to angry outbursts, easily frustrated, so fascist with arbitrary rules that struck me, even as a six-year-old, as unreasonable. For most of my childhood and adolescence, my mother was my antagonist. Whenever she'd get mad, she'd take her index finger and poke me in the forehead. You you you you you, she'd say, as if accusing me of being me. She was quick to blame me for the slightest infractions, a spilled glass, a way of sitting while eating, my future ambitions (farmer or teacher), the way I dressed, what I ate, even the way I practiced English words in the car..She was the one to deny me: the extra dollar added to my allowance; an extra hour to my curfew; the money to buy my friends' birthday presents, so that I was forced to gift them, no matter what the season, leftover Halloween candy. In those early days, we lived so frugally that we even washed, alongside the dishes in the sink, used sheets of cling wrap for reuse. She was the one to punish me, sending me to kneel in the bathtub of the darkened bathroom, carrying my father's Casio watch with an alarm setting to account for when time was up. Yet it was I who would kneel for even longer, going further and further, taking more punishment just to spite her, just to show that it meant nothing. I could take more. The sun moved across the bathroom floor, from the window to the door.

I was born near Sydney, Australia, a long time ago. A lovely young woman named Dawn married me in 1972 and we were blessed with three wonderful sons – Daniel, Ben and Nathan. Sometime during the 1980s Dawn suggested I write a short story for the three boys, so each lunchbreak I would sit in my car and write and each night I would type what I had written. This was a very different challenge to the journalism I had been trained in as a reporter on a New South Wales country newspaper. When a chapter was completed I would read it to the family and their enthusiasm would encourage me to keep writing (the fact that Daniel, Ben and Nathan were also the starring characters may have strengthened their support!). The short story became a novel which was released in 1989 as “The Fortress of Migdol”. The feedback I received was very positive, and to my pleasant surprise this came from all ages and both genders. These positive responses, as well as our belief that the story had something worth sharing, eventually sparked the idea of giving it a new and more effective distribution. I took the opportunity to rework a lot of the writing and even added whole new events that brought greater depth and breadth to the world of Eldengard and its themes. Finally, after somehow ending up twenty thousand words longer, the new version was finished. “Dewthor and the Fortress of Migdol” was ready to leave home. Dawn and I live in the small bayside community of Woody Point, just north of Brisbane in Queensland, Australia. We have been married for 40 years and our three sons are now in their 30s.

Kiip’s move comes at a time when more and more data on people’s actions is becoming available as wearable devices, Internet-connected home automation equipment, and cars with integrated data connections head to market. Those new data streams could form the basis for many new services and products, but they also bring new privacy concerns. Ads tailored to driving behavior will be possible thanks to a partnership between Kiip and fellow startup Mojio. It expects to launch a $149 device this summer that plugs into a car’s diagnostic port and streams vehicle data to a smartphone app to help users track their driving, their fuel economy, and their vehicle’s maintenance status. Kiip will use data from that device to target promotions inside the Mojio app.

loser. A new car was the reward for years of self-denial and hard work, as the Cadillac ads were constantly making clear: ‘Here is the man who has earned the right to sit at this wheel.’ Most families gradually let go of their traditional puritan sobriety. Historian William Leach described the development of a ‘culture of desire that confused the good life with goods’. His colleague David M. Potter complained as early as 1954 that modern society expected a man ‘to consume his quota of goods – of automobiles, of whiskey, of television sets – by maintaining a certain standard of living, and it regards him as a “good guy” for absorbing his share, while it snickers at the prudent, self-denying, abstemious thrift that an earlier generation would have respected’. This too signified a

Pete has a few methods he uses to help manage people through the fears brought on by pre-production chaos. “Sometimes in meetings, I sense people seizing up, not wanting to even talk about changes,” he says. “So I try to trick them. I’ll say, ‘This would be a big change if we were really going to do it, but just as a thought exercise, what if …’ Or, ‘I’m not actually suggesting this, but go with me for a minute …’ If people anticipate the production pressures, they’ll close the door to new ideas—so you have to pretend you’re not actually going to do anything, we’re just talking, just playing around. Then if you hit upon some new idea that clearly works, people are excited about it and are happier to act on the change.” Another trick is to encourage people to play. “Some of the best ideas come out of joking around, which only comes when you (or the boss) give yourself permission to do it,” Pete says. “It can feel like a waste of time to watch YouTube videos or to tell stories of what happened last weekend, but it can actually be very productive in the long run. I’ve heard some people describe creativity as ‘unexpected connections between unrelated concepts or ideas.’ If that’s at all true, you have to be in a certain mindset to make those connections. So when I sense we’re getting nowhere, I just shut things down. We all go off to something else. Later, once the mood has shifted, I’ll attack the problem again.” This idea—that change is our friend because only from struggle does clarity emerge—makes many people uncomfortable, and I understand why. Whether you’re coming up with a fashion line or an ad campaign or a car design, the creative process is an expensive undertaking, and blind alleys and unforeseen snafus inevitably drive up your costs. The stakes are so high, and the crises that pop up can be so unpredictable, that we try to exert control. The potential cost of failure appears far more damaging than that of micromanaging. But if we shun such necessary investment—tightening up controls because we fear the risk of being exposed for having made a bad bet—we become the kind of rigid thinkers and managers who impede creativity.

I’ll pay you two thousand dollars if you stall.” Mitch blinked, surprised to hear the words that had just come out of his mouth. “What?” Tommy asked, his own surprise clear in his tone. “I will pay you two grand to stall the repair,” he repeated, ignoring the little voice in his head telling him this was wrong. If there was another way, he’d take it, but every other option had variables. And he couldn’t risk variables. “And how long am I supposed to do that?” Mitch calculated how much time he could get away with while not raising Maddie’s suspicions. The small-town thing would only get him so far before it became unbelievable. “Can you make it the end of the week?” If he pushed it until Friday, maybe he could convince her to stay through the weekend instead of making her way back home. That gave him about a week. One week, then he’d let the chips fall where they may. “So let me get this straight, you’re going to pay me two thousand dollars to let the car sit in my garage for a week?” “Plus the cost of the repair,” Mitch added, knowing Maddie would insist on paying for the car herself. “I’ll bring her in this morning, and you tell her the repair will be three to four hundred but will take until Friday to fix. I’ll pay you two thousand dollars on the side.” “You’ve got a real hard-on for this girl.” Tommy laughed, repeating Charlie’s sentiment from last night. “Never mind that. And for fuck’s sake, don’t tell your wife.” It was only right to point out that Tommy was the pussy-whipped one, not him. “Now, that’s going to cost you a little more,” Tommy said in a thoughtful tone. Mitch narrowed his eyes. “You’re telling me two grand isn’t enough?” “It’s plenty for me, but Mary Beth’s silence will cost you something extra.” Ah, hell. He was about to get hustled and there wasn’t a damn thing he could do about it. “Don’t tell her and we won’t have a problem.” Tommy made disapproving sounds, and Mitch could practically see the big, blond ex-captain of the football team rocking back and forth on his chair. “Now, you know I can’t. A good marriage is built on honesty.” Mitch’s grip tightened on his mug, and he silently cursed. “You don’t give a shit that your wife carries your balls in her purse, do you?” Tommy’s chuckle was pure evil. “It’s a small price to pay for matrimonial bliss.” Mitch tried to think of a way out, but for the life of him he couldn’t see one. Between lack of sleep and deprived blood flow, his normally agile mind failed. “And this is nonnegotiable?” “Well, I’m reasonable.” Tommy’s voice took on the tone of a resigned man. “But, you know Mary Beth, and she does like her gossip.” Everyone in town would know about the plot by noon, and as much as Mitch wanted to delude himself, he didn’t think Maddie would stay locked in the house for a week. “Fine.” Mitch ground out through clenched teeth. “I’ll look at your nephew’s case. But I’m not making any promises.” Mary

Bizarre and Surprising Insights—Consumer Behavior Insight Organization Suggested Explanation7 Guys literally drool over sports cars. Male college student subjects produce measurably more saliva when presented with images of sports cars or money. Northwestern University Kellogg School of Management Consumer impulses are physiological cousins of hunger. If you buy diapers, you are more likely to also buy beer. A pharmacy chain found this across 90 days of evening shopping across dozens of outlets (urban myth to some, but based on reported results). Osco Drug Daddy needs a beer. Dolls and candy bars. Sixty percent of customers who buy a Barbie doll buy one of three types of candy bars. Walmart Kids come along for errands. Pop-Tarts before a hurricane. Prehurricane, Strawberry Pop-Tart sales increased about sevenfold. Walmart In preparation before an act of nature, people stock up on comfort or nonperishable foods. Staplers reveal hires. The purchase of a stapler often accompanies the purchase of paper, waste baskets, scissors, paper clips, folders, and so on. A large retailer Stapler purchases are often a part of a complete office kit for a new employee. Higher crime, more Uber rides. In San Francisco, the areas with the most prostitution, alcohol, theft, and burglary are most positively correlated with Uber trips. Uber “We hypothesized that crime should be a proxy for nonresidential population.…Uber riders are not causing more crime. Right, guys?” Mac users book more expensive hotels. Orbitz users on an Apple Mac spend up to 30 percent more than Windows users when booking a hotel reservation. Orbitz applies this insight, altering displayed options according to your operating system. Orbitz Macs are often more expensive than Windows computers, so Mac users may on average have greater financial resources. Your inclination to buy varies by time of day. For retail websites, the peak is 8:00 PM; for dating, late at night; for finance, around 1:00 PM; for travel, just after 10:00 AM. This is not the amount of website traffic, but the propensity to buy of those who are already on the website. Survey of websites The impetus to complete certain kinds of transactions is higher during certain times of day. Your e-mail address reveals your level of commitment. Customers who register for a free account with an Earthlink.com e-mail address are almost five times more likely to convert to a paid, premium-level membership than those with a Hotmail.com e-mail address. An online dating website Disclosing permanent or primary e-mail accounts reveals a longer-term intention. Banner ads affect you more than you think. Although you may feel you've learned to ignore them, people who see a merchant's banner ad are 61 percent more likely to subsequently perform a related search, and this drives a 249 percent increase in clicks on the merchant's paid textual ads in the search results. Yahoo! Advertising exerts a subconscious effect. Companies win by not prompting customers to think. Contacting actively engaged customers can backfire—direct mailing financial service customers who have already opened several accounts decreases the chances they will open more accounts (more details in Chapter 7).

She sighed and sniffed the air. The smell of dirty water hung thickly in it. They were supposed to be running a clean-up initiative. Whether they had and failed, or they’d succeeded and it had grown filthy again she wasn’t sure. Either way, she wasn’t fancying a swim.  ‘Johansson,’ Roper called from the tent, beckoning her over, the report from the uniformed officer already in his hand. ‘Come on.’ She approached and he held the edge of the door-flap open for her so she could pass inside. It was eight feet by eight feet, and the translucent material made everything bright with daylight.  The kid in front of them could have been no more than eighteen or nineteen. He was skinny and had thick curly brown hair. His skin was blued from the cold and had the distinctly greyish look of someone who did more drugs than ate food. He was lying on his back on the bank, eyes closed, hands bound together on his stomach. His clothes were enough to tell them that he was homeless. It was charity shop mix and match. A pair of jeans that were two sizes too big, tied tight around pronounced hip bones with a shoelace. He was wearing a t-shirt with the cookie monster on it that looked as old as he was. But that was it. He had no jacket despite the time of year and no socks or shoes.  Jamie crouched down, pulling a pair of latex gloves from her jacket pocket. She had a box of them in the car. ‘We got an ID?’ she asked, not looking up. She knew Roper wouldn’t get down next to her. He didn’t have the stamina for it for one, and with his hangover the smell would make him puke.  He’d leave the close inspection to her.  ‘Uh, yeah. He matches the description of a missing person’s — Oliver Hammond. Eighteen years old. No positive ID yet though. No picture on file.’ ‘Eighteen,’ Jamie mumbled, looking over him more closely. ‘Jesus.’ ‘Yup.’ Roper sighed. ‘Probably scored, got high, took a little stroll, fell in the river… And here we are.’ ‘Did he zip-tie his hands together before or after shooting up?’ She side-eyed him as he scrolled through something on his phone. She hoped it was the missing person’s report, but thought it was more likely to be one of the daily news items his phone prepared for him. ‘I’m just testing you,’ he said absently. ‘What else d’you see?’ Jamie pursed her lips. No one seemed to care when homeless people turned up dead. There’d been eight this month alone in the city — two of which had been floaters like this. She’d checked it out waiting at some traffic lights. There were more than a hundred and forty homeless missing persons reported in the last six months in London. Most cases were never closed. She grimaced at the thought and went back to her inspection. Oliver’s wrists were rubbed raw from the zip-tie, but that looked self-inflicted. She craned her neck to see his arms. His elbows were grazed and rubbed raw, and the insides were tracked out, like Roper had said. He wasn’t new to the needle. She didn’t need to check his ankles and toes to know that they’d be the same.  She lingered on his fingers, honing in on the ones with missing nails.  ‘Ripped out,’ Roper said, watching as she lifted and straightened his fingers, careful not to disturb anything before the SOCOs showed up to take their photographs. In a perfect world the body would have stayed in situ in the water, but these things couldn’t be helped.  She inspected the middle and the index fingers on the right hand — the nails were completely gone. ‘Torture,’ Roper added to the silence. ‘Probably over the heroin. You know, where’s my money?

The market in China is very favorable to ride-hailing services. For China has only about 160 cars per 1,000 inhabitants, compared to 867 in the United States. There are many obstacles to owning a car in China. As already noted, in Shanghai, in response to urban congestion, the cost of a license for a conventional car is often more than that of the car itself. Even if you have a car, parking is a challenge in cities that were not built for cars. All of this gives an added boost to the ride-hailing business in China.

Though it finds its baldest expression in things like the Fiverr ads, this phenomenon—of work metastasizing throughout the rest of life—isn’t constrained to the gig economy. I learned this during the few years that I worked in the marketing department of a large clothing brand. The office had instituted something called the Results Only Work Environment, or ROWE, which meant to abolish the eight-hour workday by letting you work whenever from wherever, as long as you got your work done. It sounded noble enough, but there was something in the name that bothered me. After all, what is the E in ROWE? If you could be getting results at the office, in your car, at the store, at home after dinner—aren’t those all then “work environments”? At that time, in 2011, I’d managed not to get a phone with email yet, and with the introduction of this new workday, I put off getting one even longer. I knew exactly what would happen the minute I did: that every minute of every day I would in fact be answerable to someone, even if my leash was a lot longer.

When neuroscientists who study vision use fMRIs to image brain activity, they find that the same regions in the visual cortex light up whether one is seeing an object live - "online" - or merely recalling or imagining it, off-line. This suggests that the ability to visualize our thoughts should be the rule rather than the exception. Some neuroscientists suspect that during normal waking hours something in the brain inhibits the visual cortex from presenting to consciousness a visual image of whatever it is we’re thinking about. It’s not hard to see why such an inhibition might be adaptive: cluttering the mind with vivid images would complicate reasoning and abstract thought, not to mention everyday activities like walking or driving a car. But when we are able to visualize our thoughts - such as the thought of ourselves as a smoker looking like a coughing gargoyle - those thoughts take on added weight, feel more real to us. Seeing is believing

An automobile ties up capital with the purchase and entails significant additional annual costs in terms of fuel, parking, insurance, and repairs. Young people with college debts or “gig” jobs may not want the added burden of ownership. Compare the economics. Let’s say the average number of miles driven in a year in the United States is twelve thousand. Owning a car for that year would cost around $7,000, including the proportionate cost of car ownership, fuel, and other operating expenses. Given the average ride-hailing trip, $7,000 would equate to around six hundred separate trips per year, or twelve per week—almost two per day. Of course, on the other side of the ledger, there’s no residual value from Uber or Lyft rides, as there is when selling a used car. And no pride of ownership.

It interests me that there is no end of fictions, and facts made over in the forms of fictions. Because we class them under so many different rubrics, and media, and means of delivery, we don't recognize the sheer proliferation and seamlessness of them. I think at some level of scale or perspective, the police drama in which a criminal is shot, the hospital in which the doctors massage a heart back to life, the news video in which jihadists behead a hostage, and the human-interest story of a child who gets his fondest wish (a tourist trip somewhere) become the same sorts of drama. They are representations of strong experience, which, as they multiply, began to dedifferentiate in our uptake of them, despite our names and categories and distinctions... I say I watch the news to "know". But I don't really know anything. Certainly I can't do anything. I know that there is a war in Iraq, but I knew that already. I know that there are fires and car accidents in my state and in my country, but that, too, I knew already. With each particular piece of footage, I know nothing more than I did before. I feel something, or I don't feel something. One way I am likely to feel is virtuous and "responsible" for knowing more of these things that I can do nothing about. Surely this feeling is wrong, even contemptible. I am not sure anymore what I feel. What is it like to watch a human being's beheading? The first showing of the video is bad. The second, fifth, tenth, hundredth are—like one's own experiences—retained, recountable, real, and yet dreamlike. Some describe the repetition as "numbing". "Numbing" is very imprecise. I think the feeling, finally, is of something like envelopment and even satisfaction at having endured the worst without quite caring or being tormented. It is the paradoxically calm satisfaction of having been enveloped in a weak or placid "real" that another person endured as the worst experience imaginable, in his personal frenzy, fear, and desperation, which we view from the outside as the simple occurrence of a death... I see: Severed heads. The Extra Value Meal. Kohl-gray eyelids. A holiday sale at Kohl's. Red seeping between the fingers of the gloved hand that presses the wound. "Doctor, can you save him?" "We'll do our best." The dining room of the newly renovated house, done in red. Often a bold color is best. The kids are grateful for their playroom. The bad guy falls down, shot. The detectives get shot. The new Lexus is now available for lease. On CNN, with a downed helicopter in the background, a peaceful field of reeds waves in the foreground. One after another the reeds are bent, broken, by boot treads advancing with the camera. The cameraman, as savior, locates the surviving American airman. He shoots him dead. It was a terrorist video. They run it again. Scenes from ads: sales, roads, ordinary calm shopping, daily life. Tarpaulined bodies in the street. The blue of the sky advertises the new car's color. Whatever you could suffer will have been recorded in the suffering of someone else. Red Lobster holds a shrimp festival. Clorox gets out blood. Advil stops pain fast. Some of us are going to need something stronger.

Schools had let out early and most businesses were closed in anticipation of the storm. My last ride dropped me off in Belfast, telling me that he was trying to get as far as Augusta, before State Road 3 became impassable. Standing alongside the two-lane coastal highway with darkness not far off, I was half thinking that I should turn back. My mind was made up for me when I stepped back off the road, making room for a big State DOT dump truck with a huge yellow snowplow. His airbrakes wheezed as he braked, coming to a stop, at the same time lifting his plow to keep from burying me. The driver couldn’t believe that I was out hitchhiking in a blizzard. This kind of weather in Maine is no joke! The driver told me that the year before a body had been found under a snow bank during the spring thaw. Never mind, I was invincible and nothing like that could happen to me, or so I thought. He got me as far as Camden and suggested that I get a room. “This storm is only going to get worse,” he cautioned as I got off. I waved as he drove off. Nevertheless, still hoping that things would improve, I was determined to continue…. My next ride was not for quite a while, but eventually an old car fishtailed to a stop. It was a clunker, covered with snow and I couldn’t really see in. Opening the front door, I realized that both seats were occupied. “Sorry, I’ll get into the back,” I said. Opening the back door, I saw that both people in the front were women. The car was cold and they explained that the heater didn’t work but they sounded like they felt sorry for me. “Where are you going, sailor?” the woman behind the wheel asked. “It’s going to snow all night,” the other one added. Again, I didn’t know if I really wanted to continue. “Well, I was going to New Jersey but maybe I should find a place here in Camden.” “What? No way!” I heard them say. “Come stay with us,” the younger one said with an interesting smile. She looked cute peering at me from under the hood of her green parka. The fur surrounding the hood still had some snow on it, so I assumed that they hadn’t come from that far away. I don’t know what I was thinking, when I agreed to their offer of staying with them, but it didn’t escape me that the woman driving was also attractive. I assumed that she must have been in her late thirties or early forties. The woolen scarf around her neck was loosely tied and her brown hair was up in a knot. “We’re just coming into town to get some bacon and eggs for breakfast,” the older one said. “We could use a little company. Come on,” the younger of the two, invitingly added. How could I say “no” to this kind of flirtatiousness? Giving my name, I said, “I’m Hank, and I certainly appreciate your offer.” They pulled into the snow-covered parking lot of a local food market. “We’re Rita and Connie. Let’s get in out of the cold before we freeze to death.

In transforming natural environments into artificial form, the United States is the most advanced country in the world. This is not an accident. It is inherent in our economic system. To the capitalist, profit-oriented mind, there is no outrage so great as the existence of some unmediated nook or cranny of creation which has not been converted into a new form that can then be sold for money. This is because in the act of converting the natural into the artificial, something with no inherent economic value becomes “productive” in the capitalist sense. An uninhabited desert is “nonproductive” unless it can be mined for uranium or irrigated for farms or covered with tracts of homes. A forest of uncut trees is nonproductive. A piece of land which has not been built upon is nonproductive. Coal or oil that remains in the ground is nonproductive. Animals living wildly are nonproductive. Virtually any land, any space, any material, any time that remains in an original, unprocessed, unconverted form is an outrage to the sensibilities of the capitalist mind. Iron, tungsten, trees, oil, sulphur, jaguars and open space are searched out and transformed because transformation creates economic benefits for the transformers. In economics this transformation has a name: “value added.” Value added derives from all the processes that alter a raw material from something which has no intrinsic economic value to something which does. Each change in form, say, from iron ore in the ground to iron or steel to car to car which is heavily advertised adds value to the material. The only raw materials which have intrinsic economic value before processing are gold and silver. This is only because people have agreed on these values in order to define a value for paper money, which certainly has no intrinsic value. It is, then, the nature of profit seeking to convert as much as possible of what has not been processed and exists in its own right into something which has the potential for economic gain.

We’re talking about them as athletes, rather than some of the conversations we had in ’99: My god, who are these women? They’re kind of hot!” Julie Foudy said. After the team won in 1999, the players turned into one-of-a-kind heroes, pioneers, and role models overnight. Many people rooted for them as a larger statement about women in sports. But by 2015, the players of the national team were athletes that America grew to love simply as athletes. If fans were going to be jubilant about a victory in the 2015 World Cup final, it wouldn’t just be because of some deeper meaning or greater impact—it would be because fans knew these players and wanted them to win. It was evidenced by Alex Morgan’s almost 2 million followers on Twitter, Hope Solo’s autobiography becoming a New York Times bestseller, and Abby Wambach appearing in Gatorade television ads on heavy rotation. No longer did the players need to show up at schools and youth clinics to hand out flyers, like the 1999 team did. The word about the national team was already out. In the team’s three May 2015 send-off games, they sold out every match, drawing capacity crowds at Avaya Stadium, the StubHub Center, and Red Bull Arena. Consider what Foudy told reporters in 1999 after the World Cup win: “It transcends soccer. There’s a bigger message out there: When people tell you no, you just smile and tell them, Yes, I can.” By 2015? Players like Carli Lloyd were talking about world domination. It was all about the soccer—and that, in and of itself, was something special and powerful.

Jesus said in Matthew 6:33, “Seek first the kingdom of God and His righteousness, and all these things shall be added to you.” The way of the world is to go about and grab everything in sight. The world makes material possessions – food, clothing, money, houses, cars – its objective. But in this new life, if you make the will of God your objective, God will add these things. That saves a lot of worry if you know that God is the One doing the adding.

An article in Scientific American says, “The error we often make is to assume that we can control the effects an ad has on our behavior because we are fully (consciously) aware of its content.”115 Consciously rejecting an ad’s message doesn’t ensure your subconscious doesn’t buy the scam. We may think, “What a ridiculous car ad! A handsome guy wearing a fancy suit, zooming around a race course, and picking up a hot date. Who pays for this stuff?” But the next time we look at our worn-out old Ford, our unconscious mind revs up, and we find ourselves daydreaming about updating our ride or bemoaning the lack of cool features that newer car models include. Why? Because our unconscious is responsible for our desires and emotions, and our unconscious bought the underlying message that a new car will improve our overall happiness and success.

Mom was excited to get back to the island, watching as it appeared in the distance. Her anticipation turned to dread, and she gasped, her hands on her mouth, when she saw the dock they had worked so hard on before gone. “What happened?” she asked, breaking her silence for the first time. “I’m pretty sure this was Ortho's work. He seemed to really hate villagers and destroyed every village he came across,” Dad said with a frown. Mom’s face softened. “I’m glad he can't do that anymore. This is so sad.” They pulled up to the island, stretching as they stepped from their boats. “We should probably fix up a shelter,” Dad said. “We’ll need a place for when it gets dark. Then I think we should strategize for this ocean monument trip we have to make.” “Oooh!” Kate said. “We should have turtle shell helmets!” Mom gasped. “Kate! Why would you do that to the poor turtles?” Kate giggled. “No Mom, baby turtles drop scute when they grow into big turtles, then you can collect it and make turtle shell helmets. They’re cool because they let you breathe underwater a bit longer. Plus, you can enchant them with...um. I forgot the name. But there’s an enchantment that helps you breathe longer, too.” “And one for mining underwater,” Jack added. “Why would you need that?” Dad asked. “Can’t you just mine like normal?” Jack shook his head. “Have you ever tried to swing a pickaxe underwater?” Dad blinked. “Oh. Yeah, I guess that makes sense. Sorry to dredge that up.” He wiggled his eyebrows. Mom was about to give Dad ‘The Look’ but Kate beat her to it. “No Dad, Jack already did a bunch of jokes.” “What?” Dad looked offended. “I’m supposed to do the Dad jokes!” “You are,” Jack said. “That’s why I did Jack Jokes.” Dad snorted out a laugh. “Were they punny?” Jack grinned. “Definitely. They worked great for our new villager friends when they helped us on the farm. They were real ice-breakers.” Dad laughed extra loud. “That’s it, I’m done!” Kate said. “Come on Mom, let’s go get some turtle scute.” “I’m right there with you girl. Let’s go.” Dad waved. “We’ll make sure we have shelter, and we’ll give it a nice outfit.” Dad winked. Jack cocked his head. “What does a house wear?” Dad grinned. “Address!” Jack laughed, and the girls rolled their eyes. “We’ll make sure not to build a house like a penguin though. They just igloo them together.” Kate and Mom groaned and hurried off towards the turtles. “Don’t run in front of a car!” Jack yelled. “You might get tired!” “Run faster, Mom,” Kate yelled. Dad and Jack laughed at their fleeing forms. Chapter 18 By the time Mom and Kate came back from their turtle excursion, Dad and Jack had fixed up a house

How do these dots connect? Technology begets technology. Just as the trottoir roulant built on Speer’s invention, DARPA learned from the original experiment by General Motors and RCA in autonomous cars, adding telemetry and computerized controls. Separately, car manufacturers like Toyota were building electronic and “drive by wire” technologies to replace mechanical linkages. Eventually, Google could incorporate all of this work, combine advanced navigation into a new kind of operating system, and develop and test its first fleet of self-driving cars. It’s easy to connect the dots in hindsight, but with the right foresight you can identify simultaneous developments on the fringe and recognize patterns as they materialize into trends.

Seen an ad lately for a new car? Chances are it’s traveling through a magnificent landscape, not stuck on the Beltway. “Lots of things we buy can get framed in an experiential way,” she said. “Being in nature had the biggest effects we saw.

It is the work of the preacher to connect the dots. Our participation in the dominant system is so “normal” that we do not notice. As a result our life is caught up in endless TV ads, mostly concerning new cars and more drugs that will kill us. It is assumed among us that more consumer goods will make us happy. It is assumed that more aggressive militarism will make us safe. It is assumed that more soccer practices will make us more ready for college applications. It is assumed that more spectator sports will give us companionship. It is assumed that anger toward Muslims is appropriate and can be unrestrained. All of these assumptions are sponsored by the empire and are regarded as “normal.” It is assumed that it is okay to treat “the other” as a commodity or as an object without merit who qualifies for no respect, compassion, or justice.

I am on Aid to Families with Dependent Children, and both my children are in school. . . . I have graduated from college with distinction, 128th in a class of over 1000, with a B.A. in English and sociology. I have experience in library work, child care, social work and counseling. I have been to the CETA office. They have nothing for me. . . . I also go every week to the library to scour the newspaper Help Wanted ads. I have kept a copy of every cover letter that I have sent out with my resume; the stack is inches thick. I have applied for jobs paying as little as $8000 a year. I work part-time in a library for $3.50 an hour, welfare reduces my allotment to compensate. . . . It appears we have employment offices that can’t employ, governments that can’t govern and an economic systemthat can’t produce jobs for people ready to work. . . . Last week I sold my bed to pay for the insurance on my car, which, in the absence of mass transportation, I need to go job hunting. I sleep on a piece of rubber foamsomebody gave me. So this is the great American dream my parents came to this country for: Work hard, get a good education, follow the rules, and you will be rich. I don’t want to be rich. I just want to be able to feed my children and live with some semblance of dignity. . . .

Digital technology offers new, imaginative ways to connect personally and powerfully with potential customers in traditional ways like direct marketing. A great example of this comes from a Toronto Porsche dealer who went around some of the Canadian city’s most affluent neighborhoods with a shiny white 911 sports car, a digital camera, and a mobile printer. Taking photographs of the brand new vehicle parked in the driveways of these upscale homes, the dealer printed out custom ads and dropped them into the mail slots. The campaign featured the provocative headline: “It’s closer than you think.” The result was an astonishing 32 percent response rate, which means about a third of these prospects called to schedule a test drive, a staggering improvement over the very low single digit response rates typically deemed successful in traditional direct mail efforts.

I turned fifty and decided to take a break. After twenty-five years of working, it seemed like a good idea. Honestly, I was feeling depleted. I still cared about my career and realized, amid a worsening economic climate, that I was lucky to have one. But that appreciation felt more lodged in my head than my heart. One day, United Airlines sent me a card, along with some new luggage tags, offering congratulations on having flown 2 million miles. Quick arithmetic translated all those zeroes into the equivalent of flying from one side of the country to the other every single day—Sundays, holidays, birthdays, sick or well—for more than two years. Maybe the card from United should have offered condolences. It all added up to an abiding fatigue. And a question: Did I want to fly 2 million more miles over the next twenty-five years of my life? Was I having a low-grade midlife crisis? I had no red sports car, reckless affair,

Celebrities who in the sixties had led Barbie-esque lives now forswore them. Jane Fonda no longer vamped through the galaxy as "Barbarella," she flew to Hanoi. Gloria Steinem no longer wrote "The Passionate Shopper" column for New York, she edited Ms. And although McCalVs had described Steinem as "a life-size counter-culture Barbie doll" in a 1971 profile, Barbie was the enemy. NOW's formal assault on Mattel began in August 1971, when its New York chapter issued a press release condemning ten companies for sexist advertising. Mattel's ad, which showed boys playing with educational toys and girls with dolls, seems tame when compared with those of the other transgressors. Crisco, for instance, sold its oil by depicting a woman quaking in fear because her husband hated her salad dressing. Chrysler showed a marriage-minded mom urging her daughter to conceal from the boys how much she knew about cars. And Amelia Earhart Luggage—if ever a product was misnamed—ran a print ad of a naked woman painted with stripes to match her suitcases.

map out all the activities in that group’s typical customer value chain. Decouplers often trip up on this step in two ways. First, they are overly generic in articulating the CVC. When mapping the process of buying a car, auto executives tend to describe it as: feel the need to buy car > become aware of a car brand > develop an interest in the brand > visit the dealer > purchase the car. This is a start, but it is not specific enough. Decouplers must ask: When do people actually need a new car? How exactly do people become aware of car brands? How do people become interested in a make or model? And so on. The generic process of awareness, interest, desire, and purchase isn’t specific enough to help. Decouplers also flounder by failing to identify all the relevant stages in the value chain. For the car-buying process, a better description of the CVC might be: become aware that your car lease will expire in one month > feel the need to purchase a new car > develop a heightened interest in car ads > visit car manufacturers’ websites > create a set of two or three brands of interest > visit third-party auto websites > compare options of cars in the same category > choose a model > shop online for the best price > visit the nearest dealer to see if they have the model in stock > see if they can beat the best online price > test-drive the cars > decide about financing, warranty, and other add-ons > negotiate a final price > sign the contract > pick up the car > use it > wait for the lease to expire again. With this far more detailed CVC, we can fully appreciate the complexity of the car-buying

Tesla is a vehicle for an idea: that we humans have better ways to power our lives than to burn a dinosaur-era compaction that dirties the air and skanks up the chemistry of the atmosphere. That notion applies to more than just cars. Tesla also sells its batteries as energy storage units. Since it acquired SolarCity in 2016 and added solar panels to its offerings, Musk has made his intentions clear: Tesla is an energy company. This is the story of how the electric car became a Trojan horse for a new energy economy. I believe it is the most important technology story of the twenty-first century.

Energy costs also play a role and are illustrative of the challenge presented by the move to EVs. The widespread assumption is that energy costs are lower for EVs, but that is not true for many current EV owners. That is because many homeowners are subject to tiered electricity rates—the more you use, the higher the cost per kWh of electricity. The extra electricity for the car pushes many homeowners into a higher tier. They often end up paying more for electricity than they would have for gasoline. Electric utilities and their regulators originally embraced tiered rates in many states as a way of motivating energy-efficient behavior. When people pay higher rates for using more electricity, they buy more efficient refrigerators and turn off lights. But adding at-home charging is penalized by that pricing logic. The solution is for electric utilities to adopt new rate structures to accommodate and support the introduction of EVs. It is in their interest to do so because EV charging provides them a mechanism for managing their electricity loads more easily and cheaply. But it represents a radical departure for many utilities and their regulators, and thus it will happen only gradually.

Whether it be brand marketers trumpeting the new BMW X5, game developers getting players to spend real money on virtual goods, or someone selling an online nursing degree, the only difference is the time frame in which those different goals occur—in other words, the time between attention and action. If the time frame is very short, like browsing for and buying a shirt at nordstroms.com, it’s called “direct response,” or “DR” advertising. If the time frame is very long, such as making you believe life is unlivable outside the pricey mantle of a Burberry coat, it’s called “brand advertising.” Note that the goal is the same in both: to make you buy shit you likely don’t need with money you likely don’t have. In the former case, the trail is easily trackable, as the “conversion” usually happens online, usually after clicking on the very ad you were served.* In the latter, the media employed is a multipronged strategy of Super Bowl ads, Internet advertising, postal mail, free keychains, and God knows what else. Also, the conversion happens way after the initial exposure to the media, and often offline and in a physical space, like at a car dealership. The tracking and attribution are much harder, due to both the manifold media used and the months or years gone by between the exposure and the sale. As such, brand advertising budgets, which are far larger than direct-response ones, are spent in embarrassingly large broadsides, barely targeted or tracked in any way. Now you know all there is to know about advertising. The rest is technical detail and self-promoting bullshit spun by agencies. You’re officially as informed as the media tycoons who run the handful of agencies that manage our media world.

Myth #3: Kaizen Is Slow; Innovation Is Quicker Perhaps the most dramatic example of what can happen when innovation is used and abused is Toyota, a company that calls kaizen its soul. For most of its history after World War II, Toyota exemplified quality automobile manufacturing. Consumers bought Toyotas not for the styling or prestige but for their unparalleled reliability. But by 2002, Toyota management decided it was not enough to build the highest-quality and most-profitable cars—it wanted to be the biggest car company in the world. And the company succeeded. It built factories rapidly and added enough capacity to produce three million additional automobiles in just six years. But productivity came at a high price: Suppliers could not sustain the quality for which Toyota was known, and the new factories did not have the time to build a kaizen culture. The result was over nine million recalls and some well-deserved bad publicity. Here is an internal memo written before the crisis became public: “We make so many cars in so many different places with so many people. Our greatest fear is that as we keep growing, our ability to maintain the discipline of kaizen will be lost.” —Teruo Suzuki General Manager, Human Resources In time, Toyota recognized that abandoning kaizen drove the company away from a commitment to its core principles. Since the crisis, Toyota has slowed down production, given local managers in the U.S. more responsibility for quality control, and trained new workers in the kaizen culture. Toyota has returned to focusing on quality, not quantity, as its mission, with an emphasis on correcting defects in production while they are small and easily fixed. And Toyota’s reputation for quality has been restored. The company’s story is an excellent illustration of the ways in which kaizen builds habits that can last a lifetime and helps avoid the painful consequences of steps that may, in retrospect, have been too big for the individual or the work group to swallow.

He talks to me about cars, to Barnstorm about sports, and to Mateo about Game of Thrones. He talks to Elaine—I guess car dealers don’t worry about being head-butted down stairs or tossed into garbage dumpsters. He talks to Kiana about practically everything. He asks Rahim’s opinion on the art for new ads for Terranova Motors, and Rahim never so much as yawns when he’s around.

Julie had recently told Matt that she felt horrible for dying on him, and the next day he sent her a note with a lyric from the musical The Secret Garden. In it, the ghost of a beloved wife asks her grieving husband if he could forgive her, if he could hold her in his heart and “‘find some new way to love me/Now that we’re apart.’” Matt had written, Yes. He added that he didn’t believe that people disappeared but that something in us was eternal and survived. Walking to my car that day, I hear Julie’s question: Will you think about me? All these years later, I still do. I remember her most in the silences.