Needle Mover Quotes

It turns out that the grandest needle mover in your depth of control over your life is your outlook, the quality of the meaning you attach to the events in your life and your future.

The biggest needle movers will be things that customers don’t know to ask for,” he would write years later in a letter to shareholders. “We must invent on their behalf. We have to tap into our own inner imagination about what’s possible.

What is one of the best or most worthwhile investments you’ve ever made? Investing in Cobra back in the early ’90s. My $ 1.8 million investment earned me $ 40 million after the company was bought by Acushnet. I rolled that money back into my business. The decision was a no-brainer for three reasons: My investment got me 12 percent of Cobra and the allocation of my investment was put to R& D. During this era, Callaway was the first to go to market with an oversize driver but neglected to follow up on oversize irons. We/ Cobra decided to attack this virgin market immediately by producing oversize irons for men and women, and we catered for the senior player, which had been left neglected. This decision was a solid rocket booster for Cobra’s massive growth in the marketplace. I was to remain an endorsed player representing Cobra for years to come, receiving an annual payment that would quickly recoup my initial investment. So, my ROI was always guaranteed, leaving me with 12 percent of a company that had hyper growth. I was the #1 player in the world during these halcyon times—a global player. So, fortunately for us, I was a needle-mover in regards to exposure in a sport that was booming in the ’80s, hence product promotion and awareness.

Much of what we build at AWS is based on listening to customers. It’s critical to ask customers what they want, listen carefully to their answers, and figure out a plan to provide it thoughtfully and quickly (speed matters in business!). No business could thrive without that kind of customer obsession. But it’s also not enough. The biggest needle movers will be things that customers don’t know to ask for. We must invent on their behalf. We have to tap into our own inner imagination about what’s possible.

The biggest needle movers will be things that customers don’t know to ask for. We must invent on their behalf. We have to tap into our own inner imagination about what’s possible.

The biggest needle movers will be things that customers don’t know to ask for. We must invent on their behalf. We have to tap into our own inner imagination about what’s possible. AWS itself—as a whole—is an example. No one asked for AWS. No one. Turns out the world was in fact ready and hungry for an offering like AWS but didn’t know it.

Rising at 5 AM truly is The Mother of All Routines. Joining The 5 AM Club is the one behavior that raises every other human behavior. This regimen is the ultimate needle mover to turn you into an undefeatable model of possibility. The way you begin your day really does determine the extent of focus, energy, excitement and excellence you bring to it. Each early morning is a page in the story that becomes your legacy. Each new dawn is a fresh chance to unleash your brilliance, unprison your potency and play in the big leagues of iconic results. You have such power within you and it reveals itself most with the first rays of daybreak. Please do not allow past pains and present frustrations to diminish your glory, stifle your invincibility and choke the unlimited possibilitarian that lurks within the supreme part of you. In a world that seeks to keep you down, build yourself up. In an epoch that wishes you would stay in the dark, step into your light. At a time that mesmerizes you to forget your gifts, reclaim your genius. Our world requires this of each of us. To be champions of our crafts, warriors for our growth and guardians of unconditional love—for all of humankind.

The biggest needle movers will be things that customers don’t know to ask for. We must invent on their behalf. We have to tap into our own inner imagination about what’s possible. AWS itself–as a whole–is an example. No one asked for AWS. No one. Turns out the world was in fact ready and hungry for an offering like AWS but didn’t know it.