Naomi Klein Quotes

Democracy is not just the right to vote, it is the right to live in dignity.

Extreme violence has a way of preventing us from seeing the interests it serves.

You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not at the same time as you're bombing people, you can't.

The parties with the most gain never show up on the battlefield.

When it comes to paying contractors, the sky is the limit; when it comes to financing the basic functions of the state, the coffers are empty.

What we have been living for three decades is frontier capitalism, with the frontier constantly shifting location from crisis to crisis, moving on as soon as the law catches up.

It is difficult to get a man to understand something, when his salary depends upon his not understanding it!

Our economic system and our planetary system are now at war. Or, more accurately, our economy is at war with many forms of life on earth, including human life. What the climate needs to avoid collapse is a contraction in humanity’s use of resources; what our economic model demands to avoid collapse is unfettered expansion. Only one of these sets of rules can be changed, and it’s not the laws of nature.

People without memory are putty.

So we are left with a stark choice: allow climate disruption to change everything about our world, or change pretty much everything about our economy to avoid that fate. But we need to be very clear: because of our decades of collective denial, no gradual, incremental options are now available to us.

Because, underneath all of this is the real truth we have been avoiding: climate change isn’t an “issue” to add to the list of things to worry about, next to health care and taxes. It is a civilizational wake-up call. A powerful message—spoken in the language of fires, floods, droughts, and extinctions—telling us that we need an entirely new economic model and a new way of sharing this planet. Telling us that we need to evolve.

It is a civilizational wake-up call. A powerful message—spoken in the language of fires, floods, droughts, and extinctions—telling us that we need an entirely new economic model and a new way of sharing this planet.

This, without a doubt, is neoliberalism’s single most damaging legacy: the realization of its bleak vision has isolated us enough from one another that it became possible to convince us that we are not just incapable of self-preservation but fundamentally not worth saving.

The widespread abuse of prisoners is a virtually foolproof indication that politicians are trying to impose a system--whether political, religious or economic--that is rejected by large numbers of the people they are ruling. Just as ecologists define ecosystems by the presence of certain "indicator species" of plants and birds, torture is an indicator species of a regime that is engaged in a deeply anti-democratic project, even if that regime happens to have come to power through elections.

Slavery wasn’t a crisis for British and American elites until abolitionism turned it into one. Racial discrimination wasn’t a crisis until the civil rights movement turned it into one. Sex discrimination wasn’t a crisis until feminism turned it into one. Apartheid wasn’t a crisis until the anti-apartheid movement turned it into one.

What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom.

in moments of crisis, people are willing to hand over a great deal of power to anyone who claims to have a magic cure—whether the crisis is a financial meltdown or, as the Bush administration would later show, a terrorist attack.

Regardless of the overall state of the economy, there is now a large enough elite made up of new multi-millionaires and billionaires for Wall Street to see the group as "superconsumers," able to carry consumer demand all on their own.

Like Russia's gangsterism and Bush's cronyism, contemporary Iraq is a creation of the fifty-year crusade to privatize the world. Rather than being disowned by its creators, it deserves to be seen as the purest incarnation yet of the ideology that gave it birth.

The author and intellectual Cornel West has said that 'justice is what love looks like in public.' I often think that neoliberalism is what lovelessness looks like as policy.

What if it's all a hoax and we've created a better world for nothing?

it is always easier to deny reality than to allow our worldview to be shattered, a fact that was as true of die-hard Stalinists at the height of the purges as it is of libertarian climate change deniers today.

A great many of us engage in this kind of climate change denial. We look for a split second and then we look away. Or we look but then turn it into a joke (“more signs of the Apocalypse!”). Which is another way of looking away.

Not only do fossil fuel companies receive $775 billion to $1 trillion in annual global subsidies, but they pay nothing for the privilege of treating our shared atmosphere as a free waste dump—a fact that has been described by the Stern Review on the Economics of Climate Change as “the greatest market failure the world has ever seen.

During the Cold War, widespread alcoholism was always seen in the West as evidence that life under Communism was so dismal that Russians needed large quantities of vodka to get through the day. Under capitalism, however, Russians drinks more than twice as much alcohol as they used to - and they are reaching for harder painkillers as well.

Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.

As a means of extracting information during interrogations, torture is notoriously unreliable, but as a means of terrorizing and controlling populations, nothing is quite as effective.

The recent spate of disasters has translated into such spectacular profits that many people around the world have come to the same conclusion: the rich and powerful must be deliberately causing the catastrophes so that they can exploit them.

The dirty secret of the neoliberal era is that these ideas were never defeated in a great battle of ideas, nor were they voted down in elections. They were shocked out of the way at key political junctures.

protected businesses never, never become competitive ... Halliburton, Bechtel, Parsons, KPMG, RTI, Blackwater and all other U.S. corporations that were in Iraq to take advantage of the reconstruction were part of a vast protectionist racket whereby the U.S. government had created their markets with war, barred their competitors from even entering the race, then paid them to do the work, while guaranteeing them a profit to boot - all at taxpayer expense.

Good times make bad policy. —Mohammad Sadli, economic adviser to Indonesia’s General Suharto2

And so the question remains: What aren’t we building when we are building our brands?

This is what Keynes had meant when he warned of the dangers of economic chaos—you never know what combination of rage, racism and revolution will be unleashed.

A term like capitalism is incredibly slippery, because there's such a range of different kinds of market economies. Essentially, what we've been debating over—certainly since the Great Depression—is what percentage of a society should be left in the hands of a deregulated market system. And absolutely there are people that are at the far other end of the spectrum that want to communalize all property and abolish private property, but in general the debate is not between capitalism and not capitalism, it's between what parts of the economy are not suitable to being decided by the profit motive. And I guess that comes from being Canadian, in a way, because we have more parts of our society that we've made a social contract to say, 'That's not a good place to have the profit motive govern.' Whereas in the United States, that idea is kind of absent from the discussion. So even something like firefighting—it seems hard for people make an argument that maybe the profit motive isn't something we want in the firefighting sector, because you don't want a market for fire.

The bottom line is that we are all inclined to denial when the truth is too costly—whether emotionally, intellectually, or financially. As Upton Sinclair famously observed: “It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”36

No one makes themselves; we all make and unmake one another.

I think the answer is far more simple than many have led us to believe: we have not done the things that are necessary to lower emissions because those things fundamentally conflict with deregulated capitalism, the reigning ideology for the entire period we have been struggling to find a way out of this crisis. We are stuck because the actions that would give us the best chance of averting catastrophe—and would benefit the vast majority—are extremely threatening to an elite minority that has a stranglehold over our economy, our political process, and most of our major media outlets.

The three policy pillars of this new era are familiar to us all: privatization of the public sphere, deregulation of the corporate sector, and lower corporate taxation, paid for with cuts to public spending.

Our role here on earth is not simply to maximize the advantage in our lives. It’s to maximize (protect, regenerate) all of life. We are here not just to make sure we as individuals survive, but to make sure that life survives; not to chase clout, but to chase life.” — Naomi Klein, Doppelgänger: a Trip into the Mirror World (2023)

When we marvel at that blue marble in all its delicacy and frailty, and resolve to save the planet, we cast ourselves in a very specific role. That role is of a parent, the parent of the earth. But the opposite is the case. It is we humans who are fragile and vulnerable and the earth that is hearty and powerful, and holds us in its hands. In pragmatic terms, our challenge is less to save the earth from ourselves and more to save ourselves from an earth that, if pushed too far, has ample power to rock, burn, and shake us off completely. That knowledge should inform all we do—especially

Either greed belongs in a war zone, or it doesn't. You can't unleash it in the name of sparking an economic boom and then be shocked when Halliburton overcharges for everything from towels to gas, when Parsons' sub, sub, sub-contractor builds a police academy where the pipes drip raw sewage on the heads of army cadets and where Blackwater investigates itself and finds it acted honorably. That's just corporations doing what they do and Iraq is a privatized war zone so that's what you get. Build a frontier, you get cowboys and robber barons.

Renewables are, in fact, much more reliable than power based on extraction, since those energy models require continuous new inputs to avoid a crash, whereas once the initial investment has been made in renewable energy infrastructure, nature provides the raw materials for free.

Fear of “the other” may be an animating force for many supporters of far-right parties, but “inclusion” of the other within an inherently unjust system will not be powerful enough to defeat those forces.

The American Society of Civil Engineers said in 2007 that the U.S. had fallen so far behind in maintaining its public infrastructure -- roads, bridges, schools, dams -- that it would take more than a trillion and half dollars over five years to bring it back up to standard. Instead, these types of expenditures are being cut back. At the same time, public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy to imagine a future in which growing numbers of cities have their frail and long-neglected infrastructures knocked out by disasters and then are left to rot, their core services never repaired or rehabilitated. The well-off, meanwhile, will withdraw into gated communities, their needs met by privatized providers.

climate change as a battle between capitalism and the planet,

Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.

It’s not simply that these “cool dudes” deny climate science because it threatens to upend their dominance-based worldview. It is that their dominance-based worldview provides them with the intellectual tools to write off huge swaths of humanity, and indeed, to rationalize profiting from the meltdown.

There is a phrase Argentines use to describe the paradox of wide-eyed knowing and eyes-closed terror that was the dominant state of mind in those years: “We did not know what nobody could deny.

There is simply no way to square a belief system that vilifies collective action and venerates total market freedom with a problem that demands collective action on an unprecedented scale and a dramatic reining in of the market forces that created and are deepening the crisis.

Climate change has never received the crisis treatment from our leaders, despite the fact that it carries the risk of destroying lives on a vastly greater scale than collapsed banks or collapsed buildings.

I’m not looking to overthrow the American government, the corporate state already has. —JOHN TRUDELL

Antiabortion activists often make exceptions for rape and incest, which suggests that it is her desire for sex for which a woman must pay with her pain.

Human identity is no longer defined by what one does, but by what one owns.

From Chile to China to Iraq, torture has been a silent partner in the global free-market crusade.

We do not always respond to shocks with regression. Sometimes, in the face of crisis, we grow up—fast.

We as a nation must undergo a radical revolution of values. We must rapidly begin the shift from a ‘thing-oriented society’ to a ‘person-oriented society.

So we are left with a stark choice: allow climate disruption to change everything about our world, or change pretty much everything about our economy to avoid that fate. But we need to be very clear: because of our decades of collective denial, no gradual, incremental options are now available to us. Gentle tweaks to the status quo stopped being a climate option when we supersized the American Dream in the 1990s, and then proceeded to take it global.

And that is what is behind the abrupt rise in climate change denial among hardcore conservatives: they have come to understand that as soon as they admit that climate change is real, they will lose the central ideological battle of our time—whether we need to plan and manage our societies to reflect our goals and values, or whether that task can be left to the magic of the market.

It requires heavy-duty interventions: sweeping bans on polluting activities, deep subsidies for green alternatives, pricey penalties for violations, new taxes, new public works programs, reversals of privatizations—the list of ideological outrages goes on and

Slavery wasn’t a crisis for British and American elites until abolitionism turned it into one. Racial discrimination wasn’t a crisis until the civil rights movement turned it into one. Sex discrimination wasn’t a crisis until feminism turned it into one. Apartheid wasn’t a crisis until the anti-apartheid movement turned it into one. In the very same way, if enough of us stop looking away and decide that climate change is a crisis worthy of Marshall Plan levels of response, then it will become one, and the political class will have to respond, both by making resources available and by bending the free market rules that have proven so pliable when elite interests are in peril.

This points to a nagging and important question about free-market ideologues: Are they ‘true believers’, driven by ideology and faith that free markets will cure underdevelopment, as is often asserted, or do the ideas and theories frequently serve as an elaborate rationale to allow people to act on unfettered greed while still invoking an altruistic motive?

When Dick Cheney and Donald Rumsfeld conflate what is good for Lockheed, Halliburton, Carlyle and Gilead with what is good for the United States and indeed the world, it is a form of projection with uniquely dangerous consequences.

So my mind keeps coming back to the question: what is wrong with us? What is really preventing us from putting out the fire that is threatening to burn down our collective house? I think the answer is far more simple than many have led us to believe: we have not done the things that are necessary to lower emissions because those things fundamentally conflict with deregulated capitalism, the reigning ideology for the entire period we have been struggling to find a way out of this crisis. We are stuck because the actions that would give us the best chance of averting catastrophe—and would benefit the vast majority—are extremely threatening to an elite minority that has a stranglehold over our economy, our political process, and most of our major media outlets.

What industry calls innovation, in other words, looks more like the final suicidal throes of addiction. We are blasting the bedrock of our continents, pumping our water with toxins, lopping off mountaintops, scraping off boreal forests, endangering the deep ocean, and scrambling to exploit the melting Arctic—all to get at the last drops and the final rocks. Yes, some very advanced technology is making this possible, but it’s not innovation, it’s madness.

Authoritarian Communism is, and should be, forever tainted by those real-world laboratories. But what of the contemporary crusade to liberate world markets? The coups, wars and slaughters to instill and maintain pro-corporate regimes have never been treated as capitalist crimes but have instead been written off as the excess of overzealous dictators, as hot fronts in the Cold War, and now of the War on Terror. If the most committed opponents of the corporatist economic model are systematically eliminated, whether in Argentina in the seventies or in Iraq today, that suppression is explained as part of the dirty fight against Communism or terrorism - almost never as the fight for the advancement of pure capitalism.

In Venezuela Chavez has made the co-ops a top political priority, giving them first refusal on government contracts and offering them economic incentives to trade with one another. By 2006, there were roughly 100,000 co-operatives in the country, employing more than 700,000 workers. Many are pieces of state infrastructure – toll booths, highway maintenance, health clinics – handed over to the communities to run. It’s a reverse of the logic of government outsourcing – rather than auctioning off pieces of the state to large corporations and losing democratic control, the people who use the resources are given the power to manage them, creating, at least in theory, both jobs and more responsive public services. Chavez’s many critics have derided these initiatives as handouts and unfair subsidies, of course. Yet in an era when Halliburton treats the U.S. government as its personal ATM for six years, withdraws upward of $20 billion in Iraq contracts alone, refuses to hire local workers either on the Gulf coast or in Iraq, then expresses its gratitude to U.S. taxpayers by moving its corporate headquarters to Dubai (with all the attendant tax and legal benefits), Chavez’s direct subsidies to regular people look significantly less radical.

More fundamentally than any of this, though, is their deep fear that if the free market system really has set in motion physical and chemical processes that, if allowed to continue unchecked, threaten large parts of humanity at an existential level, then their entire crusade to morally redeem capitalism has been for naught. With stakes like these, clearly greed is not so very good after all. And that is what is behind the abrupt rise in climate change denial among hardcore conservatives: they have come to understand that as soon as they admit that climate change is real, they will lose the central ideological battle of our time—whether we need to plan and manage our societies to reflect our goals and values, or whether that task can be left to the magic of the market.

Climate change detonates the ideological scaffolding on which contemporary conservatism rests. A belief system that vilifies collective action and declares war on all corporate regulation and all things public simply cannot be reconciled with a problem that demands collective action on an unprecedented scale and a dramatic reining in of the market forces that are largely responsible for creating and deepening the crisis.

It (the Chinese move to embrace capitalism in 1989) is a mirror of the corporatist state first pioneered in Chile under Pinochet: a revolving door between corporate and political elites who combine their power to eliminate workers as an organized political force. The creation of today's market society was not the result of a sequence of spontaneous events but rather of state interference and violence.

It was in 1982 that Milton Friedman wrote the highly influential passage that best summarizes the shock doctrine. " Only a crisis-actual or percieved-produces real change. When the crisis occurs, the actions that are taken depend on the ideas that are lying around. That, I believe, is our basic function: to develop alternatives to existing policies, to keep them alive and available until the politically impossible becomes politically inevitable.

To the extent people prioritize values and goals such as achievement, money, power, status and image, they tend to hold more negative attitudes towards the environment, are less likely to engage in positive environmental behaviors, and are more likely to use natural resources unsustainably,

Political solutions-accountable to the people and enforceable by their elected representatives- deserve another shot before we throw in the towel and settle for corporate codes, independent monitors and the privatisation of our collective rights as citizens.

The stories we tell about who we are as a nation, and the values that define us, are not fixed. They change as facts change. They change as the balance of power in society changes. Which is why regular people, not just governments, need to be active participants in this process of retelling and reimagining our collective stories, symbols, and histories.

The theory of economic shock therapy relies in part on the roleof expectations on feeding an inflationary process. Reining in inflation requires not only changing monetary policy but also changing the behavior of consumers, employers and workers. The role of a sudden, jarring policy shift is that it quickly alters expectations, signaling to the public that the rules of the game have changed dramatically - prices will not keep rising, nor will wages.

The climate change denial movement—far from an organic convergence of “skeptical” scientists—is entirely a creature of the ideological network on display here, the very one that deserves the bulk of the credit for redrawing the global ideological map over the last four decades.

This is not the time to be looking for ways to dismiss a nascent movement against the power of capital, but to do the opposite: to find ways to embrace it, support it and help it grow into its enormous potential. With so much at stake, cynicism is a luxury we simply cannot afford.

Reagan filled his inner circle with pro-industry scientists who denied the reality of every environmental ill from acid rain to climate change. And seemingly overnight, banning and tightly regulating harmful industrial practices went from being bipartisan political practice to a symptom of “command and control environmentalism.

It is eminently possible to have a market-based economy that requires no such brutality and demands no such ideological purity. A free market in consumer products can coexist with free public health care, with public schools, with a large segment of the economy -- like a national oil company -- held in state hands. It's equally possible to require corporations to pay decent wages, to respect the right of workers to form unions, and for governments to tax and redistribute wealth so that the sharp inequalities that mark the corporatist state are reduced. Markets need not be fundamentalist.

No country offered more lucrative conditions than China: low taxes and tariffs, corruptible officials and, most of all, a plentiful low-wage workforce that, for many years, would be unwilling to risk demanding decent salaries or the most basic workplace protections for fear of the most violent reprisals.

We are trapped within an economic system that has it backward; it behaves as if there is no end to what is actually finite (clean water, fossil fuels, and the atmospheric space to absord their emissions) while insisting that there are strict and immovable limits to what is actually quite flexible: the financial resources that human institutions manufacture.

The widespread abuse...is a virtually foolproof indication that politicians are trying to impose a system - whether political , religious or economic - that is rejected by large numbers of the people they are ruling...an indicator of a regime that is engaged in a deeply anti-democratic project, even if that regime happens to have come to power through elections.

A state of shock is produced when a story is ruptured… Trump is not a rupture at all, but rather the culmination – the logical end point – of a great many dangerous stories our culture has been telling for a very long time. That greed is good. That the market rules. That money is what matters in life. That white men are better than the rest. That the natural world is there for us to pillage. That the vulnerable deserve their fate and the one percent deserve their golden towers. That anything public or commonly held is sinister and not worth protection. That we are surrounded by danger and should only look after our own. That there is no alternative to any of this.

Israel’s settler colonialism differed from its predecessors’ in another way. Where European powers colonized from a position of strength and a claim to God-given superiority, the post-Holocaust Zionist claim to Palestine was based on the reverse: on Jewish victimization and vulnerability. The tacit argument many Zionists were making at the time was that Jews had earned the right to an exception from the decolonial consensus—an exception born of their very recent near extermination. The Zionist version of justice said to Western powers: If you could establish your empires and your settler colonial nations through ethnic cleansing, massacres, and land theft, then it is discrimination to say that we cannot. If you cleared your land of its Indigenous inhabitants, or did so in your colonies, then it is anti-Semitic to say that we cannot. It was as if the quest for equality were being reframed not as the right to be free from discrimination, but as the right to discriminate. Colonialism framed as reparations for genocide.

In the Mirror World, conspiracy theories detract attention from the billionaires who fund the networks of misinformation and away from the economic policies—deregulation, privatization, austerity—that have stratified wealth so cataclysmically in the neoliberal era. They rile up anger about the Davos elites, at Big Tech and Big Pharma—but the rage never seems to reach those targets. Instead it gets diverted into culture wars about anti-racist education, all-gender bathrooms, and Great Replacement panic directed at Black people, nonwhite immigrants, and Jews. Meanwhile, the billionaires who bankroll the whole charade are safe in the knowledge that the fury coursing through our culture isn’t coming for them.

I came across many more such examples of bottom-up threats, endangering the youngest members of species ranging from wolverine cubs (whose parents are having trouble storing food in ice) to peregrine falcon chicks (which are catching hypothermia and drowning in unusual downpours) to Arctic ring seal pups (whose snowy birthing dens, like those of polar bears, are threatened).

By the time the think-tank lifers arrived in Baghdad, the crucial roles in the reconstruction had already been outsourced to Halliburton and KPMG. THeir job as the public servants was simply to administer the petty cash, which in Iraq took the form of handling shrink-wrapped bricks of hundred-dollar bills to contractors. It was a graphic glimpse into the acceptable role of government in a corporatist state - to act as a conveyor belt for getting public money into private hands, a job for which ideological commitment is far more relevant than elaborate field experience.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? —David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963

Drilling without thinking has of course been Republican party policy since May 2008. With gas prices soaring to unprecedented heights, that's when the conservative leader Newt Gingrich unveiled the slogan 'Drill Here, Drill Now, Pay Less'—with an emphasis on the now. The wildly popular campaign was a cry against caution, against study, against measured action. In Gingrich's telling, drilling at home wherever the oil and gas might be—locked in Rocky Mountain shale, in the Arctic National Wildlife Refuge, and deep offshore—was a surefire way to lower the price at the pump, create jobs, and kick Arab ass all at once. In the face of this triple win, caring about the environment was for sissies: as senator Mitch McConnell put it, 'in Alabama and Mississippi and Louisiana and Texas, they think oil rigs are pretty'. By the time the infamous 'Drill Baby Drill' Republican national convention rolled around, the party base was in such a frenzy for US-made fossil fuels, they would have bored under the convention floor if someone had brought a big enough drill.

people with strong “egalitarian” and “communitarian” worldviews (marked by an inclination toward collective action and social justice, concern about inequality, and suspicion of corporate power) overwhelmingly accept the scientific consensus on climate change. Conversely, those with strong “hierarchical” and “individualistic” worldviews (marked by opposition to government assistance for the poor and minorities, strong support for industry, and a belief that we all pretty much get what we deserve) overwhelmingly reject the scientific consensus.

...while the IMF certainly failed the people of Asia, it did not fail Wall Street - far from it. The hot money may have been spooked by the IMF's drastic measures, but the large investment houses and multinational firms were emboldened...These fun-seeking firms understood that as a result of the IMF's "adjustments," pretty much everything in Asia was now up for sale - and the more the market panicked, the more desperate Asian companies would be to sell, pushing their prices through the floor.

Reconciliation means that those who have been on the underside of history must see that there is a qualitative difference between repression and freedom. And for them, freedom translates into having a supply of clean water, having electricity on tap; being able to live in a decent home and have a good job; to be able to send your children to school and to have accessible health care. I mean, what's the point of having made this transition if the quality of life of these people is not enhanced and improved? If not, the vote is useless.' -archbishop Desmond Tutu, chair of South Africa's Truth and Reconciliation Committee, 2001

By this point in history—after the 2008 collapse of Wall Street and in the midst of layers of ecological crises—free market fundamentalists should, by all rights, be exiled to a similarly irrelevant status, left to fondle their copies of Milton Friedman’s Free to Choose and Ayn Rand’s Atlas Shrugged in obscurity. They are saved from this ignominious fate only because their ideas about corporate liberation, no matter how demonstrably at war with reality, remain so profitable to the world’s billionaires that they are kept fed and clothed in think tanks by the likes of Charles and David Koch, owners of the diversified dirty energy giant Koch Industries, and ExxonMobil.

In other words, changing the earth’s climate in ways that will be chaotic and disastrous is easier to accept than the prospect of changing the fundamental, growth-based, profit-seeking logic of capitalism. We probably shouldn’t be surprised that some climate scientists are a little spooked by the radical implications of their own research. Most of them were quietly measuring ice cores, running global climate models, and studying ocean acidification, only to discover, as Australian climate expert and author Clive Hamilton puts it, that in breaking the news of the depth of our collective climate failure, they “were unwittingly destabilizing the political and social order.”55

Culture jamming is enjoying a resurgence, in part because of technological advancements but also more pertinently, because of the good old rules of supply and demand. Something not far from the surfaces of the public psyche is delighted to see the icons of corporate power subverted and mocked. There is, in short, a market for it. With commercialism able to overpower the traditional authority of religion, politics and schools, corporations have emerged a the natural targets for all sorts of free-floating rage and rebellion. The new ethos that culture jamming taps into is go-for-the-corporate-jugular.

In 1991, Disney forced a group of New Zealand parents in a remote country town to remove their amateur renditions of Pluto and Donald Duck from a playground mural; and Barney has been breaking up children's birthday parties across the U.S., claiming that any parent caught dressed in a purple dinosaur suit is violating its trademark. The Lyons Group, which owns the Barney character, "has sent 1,000 letters to shop owners" renting or selling the offending costumes. "They can have a dinosaur costume. It's when it's a purple dinosaur that it's illegal, and it doesn't matter what shade of purple, either," says Susan Elsner Furman, Lyons' spokesperson.

manufacturing false hierarchies based on race and gender in order to enforce a brutal class system is a very long story. Our modern capitalist economy was born thanks to two very large subsidies: stolen Indigenous land ​and stolen African people. Both required the creation of intellectual theories that ranked the relative value of human lives and labor, placing white men at the top. These church and state–sanctioned theories of white (and Christian) supremacy are what allowed Indigenous civilizations to be actively “unseen” by European explorers—visually perceived and yet not acknowledged to have preexisting rights to the land—and entire richly populated continents to be legally classified as unoccupied and therefore fair game on an absurd “finders keepers” basis.

And yet Branson (a notorious risk addict with a penchant for crash-landing hot air balloons) is far from the only one willing to stake our collective future on this kind of high-stakes gamble. Indeed the reason his various far-fetched schemes have been taken as seriously as they have over the years is that he, alongside Bill Gates with his near mystical quest for energy “miracles,” taps into what may be our culture’s most intoxicating narrative: the belief that technology is going to save us from the effects of our actions. Post–market crash and amidst ever more sinister levels of inequality, most of us have come to realize that the oligarchs who were minted by the era of deregulation and mass privatization are not, in fact, going to use their vast wealth to save the world on our behalf. Yet our faith in techno wizardry persists, embedded inside the superhero narrative that at the very last minute our best and brightest are going to save us from disaster.

In the two years after No Logo came out, I went to dozens of teach-ins and conferences, some of them attended by thousands of people (tens of thousands in the case of the World Social Forum), that were exclusively devoted to popular education about the inner workings of global finance and trade. No topic was too arcane: the science of genetically modified foods, trade-related intellectual property rights, the fine print of bilateral trade deals, the patenting of seeds, the truth about certain carbon sinks. I sensed in these rooms a hunger for knowledge that I have never witnessed in any university class. It was as if people understood, all at once, that gathering this knowledge was crucial to the survival not just of democracy but of the planet. Yes, this was complicated, but we embraced that complexity because we were finally looking at systems, not just symbols.

The day capitalism is forced to tolerate non-capitalist societies in its midst and to acknowledge limits in its quest for domination, the day it is forced to recognize that its supply of raw material will not be endless, is the day when change will come. If there is any hope for the world at all, it does not live in climate-change conference rooms or in cities with tall buildings. It lives low down on the ground, with its arms around the people who go to battle every day to protect their forests, their mountains and their rivers because they know that the forests, the mountains and the rivers protect them. “The first step towards reimagining a world gone terribly wrong would be to stop the annihilation of those who have a different imagination—an imagination that is outside of capitalism as well as communism. An imagination which has an altogether different understanding of what constitutes happiness and fulfillment. To gain this philosophical space, it is necessary to concede some physical space for the survival of those who may look like the keepers of our past, but who may really be the guides to our future.” —Arundhati Roy, 2010

The doppelganger nature of the country’s identity is embedded in the dualistic language used to describe it, in which everything is double and never singular: Israel-Palestine, Arab and Jew, Two States, The Conflict. Based on a fantasy of symmetrical power, this suturing together of two peoples implies conjoined twins in a state of unending struggle, an irresolvable sibling rivalry between the two peoples, both descended from Abraham. For Rooney, Israel as doppelganger exists on two levels. First, it is a doppelganger of the forms of chauvinistic European nationalisms that turned Jews into pariahs on the continent since well before the Inquisition. That was Zionism’s win-win pitch to anti-Semitic European powers: you get rid of your “Jewish problem” (i.e., Jews, who will leave your countries and migrate to Palestine), and Jews get a state of their own to mimic/twin the very forms of militant nationalism that had oppressed them for centuries. (This is why Zionism was so fiercely opposed by the members of the Bund, who believed that nationalism itself was their enemy and the wellspring of race hatred.) Israel also became a doppelganger of the colonial project, specifically settler colonialism. Many of Zionism’s basic rationales were thinly veiled Judaizations of core Christian colonial conceptions: Terra Nullius, the claim that continents like Australia were effectively empty because their Indigenous inhabitants were categorized as less than fully human, became “A land without a people for a people without a land”—a phrase adopted by many Zionists and that originated with nineteenth-century Christians. Manifest Destiny became “land bequeathed to the Jews by divine right.” “Taming the wild frontier” became “making the desert bloom.