Most Readable Quotes

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I am a product [...of] endless books. My father bought all the books he read and never got rid of any of them. There were books in the study, books in the drawing room, books in the cloakroom, books (two deep) in the great bookcase on the landing, books in a bedroom, books piled as high as my shoulder in the cistern attic, books of all kinds reflecting every transient stage of my parents' interest, books readable and unreadable, books suitable for a child and books most emphatically not. Nothing was forbidden me. In the seemingly endless rainy afternoons I took volume after volume from the shelves. I had always the same certainty of finding a book that was new to me as a man who walks into a field has of finding a new blade of grass.
C.S. Lewis
Of all reviews, the crushing review is the most popular, as being the most readable.
Anthony Trollope (The Way We Live Now)
Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.
Ellen Lupton (Thinking with Type)
Readability of code is now my first priority. It's more important than being fast, almost as important as being correct, but I think being readable is actually the most likely way of making it correct.
Peter Seibel (Coders at Work: Reflections on the Craft of Programming)
My writing, on the other hand, is always done with my readers in mind. I never write for my own amusement. I always try to put across an idea that I feel is important, in the most easily readable form I can manage. This has annoyed some of my academic colleagues, who feel that I am oversimplifying my subject, but I argue that at least my writings are widely read, while theirs stay firmly within the confines of their academic ivory towers. And I always work with one special rule in mind: simplification without distortion. This is, in fact, much harder than the usual self-indulgent academic writing.
Desmond Morris
Years ago in 1959 when Dellinger was already an editor on Liberation (then an anarchist-pacifist magazine, of worthy but not very readable articles in more or less vegetarian prose) Mailer had submitted a piece, after some solicitation, on the contrast between real obscenity in advertising, and alleged obscenity in four-letter words. The piece was no irreplaceable work of prose, and in fact was eventually inserted quietly into his book, Advertisements for Myself, but it created difficulty for the editorial board at Liberation, since there was a four-letter word he had used to make his point, the palpable four-letter word which signifies a woman’s most definitive organ: these editorial anarchists were decorous; they were ready to overthrow society and replace it with a communion of pacifistic men free of all laws, but they were not ready to print cunt.
Norman Mailer (The Armies of the Night: History as a Novel, the Novel as History)
Richard Rhodes’s exceptionally readable The Making of the Atomic Bomb is the place to start. This sweeping chronicle of the difficult and sobering history of the endeavor called the Manhattan Project is marked by Rhodes’s insightful studies of the complicated people who were most involved in the creation of the bomb, from Niels Bohr to Robert Oppenheimer. Rhodes followed this book with Dark Sun: The Making of the Hydrogen Bomb.
Nancy Pearl (Book Lust: Recommended Reading for Every Mood, Moment, and Reason)
THOMAS JEFFERSON LEFT POSTERITY an immense correspondence, and I am particularly indebted to The Papers of Thomas Jefferson, published by Princeton University Press and first edited by Julian P. Boyd. I am, moreover, grateful to the incumbent editors of the Papers, especially general editor Barbara B. Oberg, for sharing unpublished transcripts of letters gathered for future volumes. The goal of the Princeton edition was, and continues to be, “to present as accurate a text as possible and to preserve as many of Jefferson’s distinctive mannerisms of writing as can be done.” To provide clarity and readability for a modern audience, however, I have taken the liberty of regularizing much of the quoted language from Jefferson and from his contemporaries. I have, for instance, silently corrected Jefferson’s frequent use of “it’s” for “its” and “recieve” for “receive,” and have, in most cases, expanded contractions and abbreviations and followed generally accepted practices of capitalization.
Jon Meacham (Thomas Jefferson: The Art of Power)
Most people will likely encounter Ingeborg’s showy Display variants: the decorative fill and shadow of Block, and the buxom swashes of Fat Italic. These are indeed finely crafted crowd-pleasers, but the typeface’s more important contribution to typography is in the text weights. Michael Hochleitner managed to comfortably combine the neoclassical glamour of Didones, the readability of other Rational typefaces like the Scotch Romans, and the sturdiness of a slab serif. The result is a very original design that is both beautiful and practical. Good for: Books. Magazines. Substance and style.
Stephen Coles (The Anatomy of Type)
Hello everyone. I would like to thank all of you for getting me here. This day is a huge milestone for me. I would like to thank all of the people who have supported me from the start till the end. I would like to thank the people who have also given me advice. I would like to thank most my english teacher for making my vocabulary so rich and my language so fluent and readable. I am very grateful for her and my improvements are all because of her. I have published this book on my first anniversary of being an Author. I am happy beyond understanding and feel that I should make my next year of writing a much more successful one than my first year.
Divyansh Gupta (Diary of a Human Hero 8: Unofficial Minecraft Book)
GENERAL BOOKS ABOUT LANGUAGE Highly readable, witty, and provocative is Roger Brown’s Words and Things. Also readable, magnificent, though sometimes too dogmatic, is Eric H. Lenneberg’s Biological Foundations of Language. The deepest and most beautiful explorations of all are to be found in L. S. Vygotsky’s Thought and Language, originally published in Russian, posthumously, in 1934, and later translated by Eugenia Hanfmann and Gertrude Vahar. Vygotsky has been described—not unjustly—as “the Mozart of psychology.” A personal favorite of mine is Joseph Church’s Language and the Discovery of Reality: A Developmental Psychology of Cognition, a book one goes back to again and again.
Oliver Sacks (Seeing Voices)
Recently I have been attacked in newspapers by two 'fabulist' writers, as far as I can make out for the ordinariness of the worlds I portray. To which the most obvious reply is that it's all very well writing about elves and dragons and goddesses rising out of the ground and the rest of it--who couldn't do that and make it colorful? (Readable, of course, is another matter...) But writing about pubs and struggling singer-songwriters--well, that's hard work. Nothing happens. Nothing happens, and yet, somehow, I have to persuade you that something is happening somewhere in the hearts and minds of my characters, even though they're just standing there drinking beer and making jokes about Peter Frampton.
Nick Hornby (Songbook)
The business is a simple one. Hiro gets information. It may be gossip, videotape, audiotape, a fragment of a computer disk, a xerox of a document. It can even be a joke based on the latest highly publicized disaster. He uploads it to the CIC database -- the Library, formerly the Library of Congress, but no one calls it that anymore. Most people are not entirely clear on what the word "congress" means. And even the word "library" is getting hazy. It used to be a place full of books, mostly old ones. Then they began to include videotapes, records, and magazines. Then all of the information got converted into machine-readable form, which is to say, ones and zeroes. And as the number of media grew, the material became more up to date, and the methods for searching the Library became more and more sophisticated, it approached the point where there was no substantive difference between the Library of Congress and the Central Intelligence Agency. Fortuitously, this happened just as the government was falling apart anyway. So they merged and kicked out a big fat stock offering.
Neal Stephenson (Snow Crash)
Emma, calm down. I had to know-" I point my finger in his face, almost touching his eyeball. "It's one thing for me to give your permission to look into it. But I'm pretty sure looking into it without my consent is illegal. In fact, I'm pretty sure everything that woman does is illegal. Do you even know what the Mafia is, Galen?" His eyebrows lift in surprise. "She told you who she is? I mean, who she used to be?" I nod. "While you were checking in with Grom. Once in the Mob, always in the Mob, if you ask me. How else would she get all her money? But I guess you wouldn't care about that, since she buys you houses and cars and fake IDs." I snatch my wrist away and turn back toward our hotel. At least, I hope it's our hotel. Galen laughs. "Emma, it's not Rachel's money; it's mine." I whirl on him. "You are a fish. You don't have a job. And I don't think Syrena currency has any of our presidents on it." Now "our" means I'm human again. I wish I could make up my mind. He crosses his arms. "I earn it another way. Walk to the Gulfarium with me, and I'll tell you how." The temptation divides me like a cleaver. I'm one part hissy fit and one part swoon. I have a right to be mad, to press charges, to cut Rachel's hair while she's sleeping. But do I really want to risk the chance that she keeps a gun under her pillow? Do I want to miss the opportunity to scrunch my toes in the sand and listen to Galen's rich voice tell me how a fish came to be wealthy? Nope, I don't. Taking care to ram my shoulder into him, I march past him and hopefully in the right direction. When he catches up to me, his grin threatens the rest of my hissy fit side, so I turn away, fixing my glare on the waves. "I sell stuff to humans," he says. I glance at him. He's looking at me, his expression every bit as expectant as I feel. I hate this little game of ours. Maybe because I'm no good at it. He won't tell me more unless I ask. Curiosity is one of my most incurable flaws-and Galen knows it. Still, I already gave up a perfectly good tantrum for him, so I feel like he owes me. Never mind that he saved my life today. That was so two hours ago. I lift my chin. "Rachel says I'm a millionaire," he says, his little knowing smirk scrubbing my nerves like a Brillo pad. "But for me, it's not about the money. Like you, I have a soft spot for history." Crap, crap, crap. How can he already know me this well? I must be as readable as the alphabet. What's the use? He's going to win, every time.
Anna Banks (Of Poseidon (The Syrena Legacy, #1))
Take the famous slogan on the atheist bus in London … “There’s probably no God. Now stop worrying and enjoy your life.” … The word that offends against realism here is “enjoy.” I’m sorry—enjoy your life? Enjoy your life? I’m not making some kind of neo-puritan objection to enjoyment. Enjoyment is lovely. Enjoyment is great. The more enjoyment the better. But enjoyment is one emotion … Only sometimes, when you’re being lucky, will you stand in a relationship to what’s happening to you where you’ll gaze at it with warm, approving satisfaction. The rest of the time, you’ll be busy feeling hope, boredom, curiosity, anxiety, irritation, fear, joy, bewilderment, hate, tenderness, despair, relief, exhaustion … This really is a bizarre category error. But not necessarily an innocent one … The implication of the bus slogan is that enjoyment would be your natural state if you weren’t being “worried” by us believer … Take away the malignant threat of God-talk, and you would revert to continuous pleasure, under cloudless skies. What’s so wrong with this, apart from it being total bollocks? … Suppose, as the atheist bus goes by, that you are the fifty-something woman with the Tesco bags, trudging home to find out whether your dementing lover has smeared the walls of the flat with her own shit again. Yesterday when she did it, you hit her, and she mewled till her face was a mess of tears and mucus which you also had to clean up. The only thing that would ease the weight on your heart would be to tell the funniest, sharpest-tongued person you know about it: but that person no longer inhabits the creature who will meet you when you unlock the door. Respite care would help, but nothing will restore your sweetheart, your true love, your darling, your joy. Or suppose you’re that boy in the wheelchair, the one with the spasming corkscrew limbs and the funny-looking head. You’ve never been able to talk, but one of your hands has been enough under your control to tap out messages. Now the electrical storm in your nervous system is spreading there too, and your fingers tap more errors than readable words. Soon your narrow channel to the world will close altogether, and you’ll be left all alone in the hulk of your body. Research into the genetics of your disease may abolish it altogether in later generations, but it won’t rescue you. Or suppose you’re that skanky-looking woman in the doorway, the one with the rat’s nest of dreadlocks. Two days ago you skedaddled from rehab. The first couple of hits were great: your tolerance had gone right down, over two weeks of abstinence and square meals, and the rush of bliss was the way it used to be when you began. But now you’re back in the grind, and the news is trickling through you that you’ve fucked up big time. Always before you’ve had this story you tell yourself about getting clean, but now you see it isn’t true, now you know you haven’t the strength. Social services will be keeping your little boy. And in about half an hour you’ll be giving someone a blowjob for a fiver behind the bus station. Better drugs policy might help, but it won’t ease the need, and the shame over the need, and the need to wipe away the shame. So when the atheist bus comes by, and tells you that there’s probably no God so you should stop worrying and enjoy your life, the slogan is not just bitterly inappropriate in mood. What it means, if it’s true, is that anyone who isn’t enjoying themselves is entirely on their own. The three of you are, for instance; you’re all three locked in your unshareable situations, banged up for good in cells no other human being can enter. What the atheist bus says is: there’s no help coming … But let’s be clear about the emotional logic of the bus’s message. It amounts to a denial of hope or consolation, on any but the most chirpy, squeaky, bubble-gummy reading of the human situation. St Augustine called this kind of thing “cruel optimism” fifteen hundred years ago, and it’s still cruel.
Francis Spufford
Horseman is the haunting sequel to the 1820 novel The Legend of Sleepy Hollow by Washington Irving and takes place two decades after the events that unfolded in the original. We are introduced to 14-year-old trans boy Bente “Ben” Van Brunt, who has been raised by his idiosyncratic grandparents - lively Brom “Bones” Van Brunt and prim Kristina Van Tassel - in the small town of Sleepy Hollow, New York, where gossip and rumour run rife and people are exceedingly closed-minded. He has lived with them on their farm ever since he was orphaned when his parents, Bendix and Fenna, died in suspicious and enigmatic circumstances. Ben and his only friend, Sander, head into the woodland one Autumn day to play a game known as Sleepy Hollow Boys, but they are both a little startled when they witness a group of men they recognise from the village discussing the headless, handless body of a local boy that has just been found. But this isn't the end; it is only the beginning. From that moment on, Ben feels an otherworldly presence following him wherever he ventures, and one day while scanning his grandfather’s fields he catches a fleeting glimpse of a weird creature seemingly sucking blood from a victim. An evil of an altogether different nature. But Ben knows this is not the elusive Horseman who has been the primary focus of folkloric tales in the area for many years because he can both feel and hear his presence. However, unlike others who fear the Headless Horseman, Ben can hear whispers in the woods at the end of a forbidden path, and he has visions of the Horseman who says he is there to protect him. Ben soon discovers connections between the recent murders and the death of his parents and realises he has been shaded from the truth about them his whole life. Thus begins a journey to unravel the mystery and establish his identity in the process. This is an enthralling and compulsively readable piece of horror fiction building on Irvings’ solid ground. Evoking such feelings as horror, terror, dread and claustrophobic oppressiveness, this tale invites you to immerse yourself in its sinister, creepy and disturbing narrative. The staggering beauty of the remote village location is juxtaposed with the darkness of the demons and devilish spirits that lurk there, and the village residents aren't exactly welcoming to outsiders or accepting of anyone different from their norm. What I love the most is that it is subtle and full of nuance, instead of the usual cheap thrills with which the genre is often pervaded, meaning the feeling of sheer panic creeps up on you when you least expect, and you come to the sudden realisation that the story has managed to get under your skin, into your psyche and even into your dreams (or should that be nightmares?) Published at a time when the nights are closing in and the light diminishes ever more rapidly, not to mention with Halloween around the corner, this is the perfect autumnal read for the spooky season full of both supernatural and real-world horrors. It begins innocuously enough to lull you into a false sense of security but soon becomes bleak and hauntingly atmospheric as well as frightening before descending into true nightmare-inducing territory. A chilling and eerie romp, and a story full of superstition, secrets, folklore and old wives’ tales and with messages about love, loss, belonging, family, grief, being unapologetically you and becoming more accepting and tolerant of those who are different. Highly recommended.
The Metamorphosis of Prime Intellect
Clear and concise language should be the aim of most fiction authors with few exceptions. The main way to achieve this is to use simple language, as it will be more effective and communicate your meaning more easily. Using long words is not going to make you seem smarter or a better writer. Know your readers. If the novel is aimed at a tech savvy audience, then some amount of technical jargon will have to be used, but even then, simple language should be the basis for the book with the computer terms sprinkled in only as required. Keep sentences short. Nothing makes a text more difficult to read than long run-on sentences with multiple independent clauses. Also, avoid the comma splice, which is when you put together two independent clauses with the use of a comma between them. This technique is one of which I am guilty of using all too frequently. There is the Flesch-Kincaid grading system that was developed in the 1970s to evaluate the readability of text. It is widely used and gives a score based on a US grade level of reading ability. Most successful novels will have a score of no more than grade 8, which is the average person’s reading level. There are free online web pages that can evaluate text using the Flesch-Kincaid system.
Jack Orman (30 Days To A Better Novel: Unlock Your Writing Potential)
London’s Tube map, for instance, makes a particular virtue of ignoring distance in the interest of readability: two stations abutting each other on the map might actually be a mile apart. And most transit maps do not tell riders how long it will take to reach their destinations. The length of lines between stations is usually not to scale. Transit maps forgo depicting distance in favor of readability.
Kenneth Cukier (Framers: Human Advantage in an Age of Technology and Turmoil)
Although many books define the purpose of typography as enhancing the readability of the written word, one of design's most humane functions is in actuality, to help readers avoid reading.
Ellen Lupton
as fast, efficiently, deeply and cost-effectively as possible. Because we have spent so many pages exploring some of the weaknesses of renewable energy sources, one might think that we are somehow opposed to these energy sources. As we wrote in the introduction, this is not the case. Even though readability prevents us from stating this at every juncture, we wish to categorically state that we support (within environmental limits) all truly low-carbon energy sources and nearly all the energy efficiency proposals we've seen so far. Both of us have even invested our own hard-earned money in renewable energy generation. We will most certainly need a lot more renewable energy, and we are certain that they are being built. The question whether or not renewable energy sources could play a major role in our energy system has already been answered: we know that they will be important sources of energy in the future. The only question is how important. We, of course, hope for the best and are excited about the potential and various benefits of renewable energy, and believe that solar and wind energy are amongst the most important tools for successful climate change mitigation.
Rauli Partanen (Climate Gamble: Is Anti-Nuclear Activism Endangering Our Future? (2017 edition))
Programming is full of odd ideas. Using shorter, less descriptive names often produces code that’s more readable overall. The most powerful languages usually have far fewer concepts than the lesser ones. And failing and copying may be the best way to produce successful, original work. - Patrick Collison is a student at MIT.
Chad Fowler (The Passionate Programmer: Creating a Remarkable Career in Software Development (Pragmatic Life))
from memory and, in most cases, ran them by the participants. In some places, I cleaned up the dialogue (excising ums and ahs, etc.) to make it more readable, or to make myself look smarter.
Dan Harris (10% Happier)
Take a quick look at Google's search engine results. You will see a very large portion of web sites in the top-10 have clean and readable URLs like the above example. And by a very large portion… I mean the vast majority.   Most website content management systems have search engine friendly URLs built into the website. It often is simply a matter of enabling
Adam Clarke (SEO 2014: Learn Search Engine Optimization with Smart Internet Marketing Strategies)
A CLASSIC WAITS for me, it contains all, nothing is lacking, Yet all were lacking if taste were lacking, or if the endorsement of the right man were lacking. O clublife, and the pleasures of membership, O volumes for sheer fascination unrivalled. Into an armchair endlessly rocking, Walter J. Black my president, I, freely invited, cordially welcomed to membership, My arm around John Kieran, Pearl S. Buck, My taste in books guarded by the spirits of William Lyon Phelps, Hendrik Willem Van Loon, (From your memories, sad brothers, from the fitful risings and callings I heard), I to the classics devoted, brother of rough mechanics, beauty-parlor technicians, spot welders, radio-program directors (It is not necessary to have a higher education to appreciate these books), I, connoisseur of good reading, friend of connoisseurs of good reading everywhere, I, not obligated to take any specific number of books, free to reject any volume, perfectly free to reject Montaigne, Erasmus, Milton, I, in perfect health except for a slight cold, pressed for time, having only a few more years to live, Now celebrate this opportunity. Come, I will make the club indissoluble, I will read the most splendid books the sun ever shone upon, I will start divine magnetic groups, With the love of comrades, With the life-long love of distinguished committees. I strike up for an Old Book. Long the best-read figure in America, my dues paid, sitter in armchairs everywhere, wanderer in populous cities, weeping with Hecuba and with the late William Lyon Phelps, Free to cancel my membership whenever I wish, Turbulent, fleshy, sensible, Never tiring of clublife, Always ready to read another masterpiece provided it has the approval of my president, Walter J. Black, Me imperturbe, standing at ease among writers, Rais'd by a perfect mother and now belonging to a perfect book club, Bearded, sunburnt, gray-neck'd, astigmatic, Loving the masters and the masters only (I am mad for them to be in contact with me), My arm around Pearl S. Buck, only American woman to receive the Nobel Prize for Literature, I celebrate this opportunity. And I will not read a book nor the least part of a book but has the approval of the Committee, For all is useless without that which you may guess at many times and not hit, that which they hinted at, All is useless without readability. By God! I will accept nothing which all cannot have their counterpart of on the same terms (89¢ for the Regular Edition or $1.39 for the DeLuxe Edition, plus a few cents postage). I will make inseparable readers with their arms around each other's necks, By the love of classics, By the manly love of classics.
E.B. White
Somewhere I have heard that eyes touch your soul. I have seen so many eyes in this journey but these are different. You have speaking eyes. You usually don’t speak much, only smiles & go. I was really idiot who was trying to find the reasons behind that smile with lot of questions. I don’t know from where you have learnt this language, may be by your own, by observing this world. God knows? Simple person who has simple life (may not be) …. Naah…. you made it simple but still impactful. Simple views with exclusive vision. Simple dressing with different style. Simple face with readable expressions. Of course, you don’t need language, attitude suits you. I am fond of article writing & poetry in Marathi. In my educational life, my teachers always praised me for my writing. I never expected that I’ll write something for somebody. I found PERFECT BOSS, JUST PERFECT. Never think that I am trying to impress you, flirting with you. I am showing you that see what you have done with my eyes. Heart? Most mysterious organ of human body, more than brain. See the size of it? What it does with the people? From the upper floor, brain shouts that what the sick things you are doing? but this heart has to beat fast, automatic. It has an own power to rule you according to it. I heard that blooded people can think by heart, I hope I'll give justice to this writing with purity. You must be surprised by these sides, it’s obvious. My family & some close friends can know me, but not fully, only incomplete. This part is the most precious & secret. Some turns are dangerous, thrilling, satisfying, emptying your mind, but risky for future. You can fight & win anything apart from your own heart. It has that power to detect the vibes of emotion. You know? how I'll win this game? When you will finish this game, till that day this one side blocking has no meaning. It becoming more & more open. I’m damn sure, you must be enjoying it. You are killer, teaser.
The roster of Nobel laureates... is cluttered with mediocre writers who have neither elegance nor depth, readability nor relevance: lauded during their lifetimes, they died, I’m sure, convinced the had substantially advanced their languages. Your Miss Dickinson died equally convinced no one would ever read a word she wrote; and she is one of the most luminous poets your country has produced. An artist simply cannot trust any public emblem of merit.
Samuel R. Delany (Dhalgren)
The best and most readable on the list is The Drama of the Gifted Child, by Alice Miller.
Joan Z. Rough (Scattering Ashes: A Memoir of Letting Go)
Consider the following statements from two hypothetical technical writers: "In my professional opinion, the content is clear, concise, correct, and complete. The language is professional, conforms to our style guide, and projects a strong brand. Some of the tables were too wide for print, so we now enforce a two-column limit on all tables. Overall, I'm happy with the quality of the documentation." "The application logs show that the product only has 1,300 users, yet the documentation received 2,400 page views last month. In that same timespan, readers reported six inaccuracies, all of which I resolved within 72 hours. The five most popular search terms return the pages I would expect, and the design team recently helped me optimize the header margins for readability. Overall, I'm happy with the quality of the documentation." I sincerely hope that you find the second argument more compelling. In any field, opinions become more credible when you attach quantitative metrics to them. Documentation is no different.
Andrew Etter (Modern Technical Writing: An Introduction to Software Documentation)
Absorbingly articulate and infinitely intelligent . . . There is nothing pop about Kahneman's psychology, no formulaic story arc, no beating you over the head with an artificial, buzzword -encrusted Big Idea. It's just the wisdom that comes from five decades of honest, rigorous scientific work, delivered humbly yet brilliantly, in a way that will forever change the way you think about thinking:' -MARIA POPOVA, The Atlantic "Kahneman's primer adds to recent challenges to economic orthodoxies about rational actors and efficient markets; more than that, it's a lucid, mar- velously readable guide to spotting-and correcting-our biased misunder- standings of the world:' -Publishers Weekly (starred review) "The ramifications of Kahneman's work are wide, extending into education, business, marketing, politics ... and even happiness research. Call his field 'psychonomics: the hidden reasoning behind our choices. Thinking, Fast and Slow is essential reading for anyone with a mind:' -KYLE SMITH,NewYorkPost "A stellar accomplishment, a book for everyone who likes to think and wants to do it better." - E. JAMES LIEBERMAN ,Libraryfournal "Daniel Kahneman demonstrates forcefully in his new book, Thinking, Fast and Slow, how easy it is for humans to swerve away from rationality:' -CHRISTOPHER SHEA , The Washington Post "A tour de force .. . Kahneman's book is a must-read for anyone interested in either human behavior or investing. He clearly shows that while we like to think of ourselves as rational in our decision making, the truth is we are subject to many biases. At least being aware of them will give you a better chance of avoiding them, or at least making fewer of them:' -LARRY SWEDROE, CBS News "Brilliant .. . It is impossible to exaggerate the importance of Daniel Kahne- man's contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psycholo- gist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of hap pi- ness and well-being ... A magisterial work, stunning in its ambition, infused
Daniel Kahneman