Misleading Advertising Quotes

We modern human beings are looking at life, trying to make some sense of it; observing a 'reality' that often seems to be unfolding in a foreign tongue--only we've all been issued the wrong librettos. For a text, we're given the Bible. Or the Talmud or the Koran. We're given Time magazine, and Reader's Digest, daily papers, and the six o'clock news; we're given schoolbooks, sitcoms, and revisionist histories; we're given psychological counseling, cults, workshops, advertisements, sales pitches, and authoritative pronouncements by pundits, sold-out scientists, political activists, and heads of state. Unfortunately, none of these translations bears more than a faint resemblance to what is transpiring in the true theater of existence, and most of them are dangerously misleading. We're attempting to comprehend the spiraling intricacies of a magnificently complex tragicomedy with librettos that describe the barrom melodramas or kindergarten skits. And when's the last time you heard anybody bitch about it to the management?

Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making.

It is clear from the evidence presented in this book that the pharmaceutical industry does a biased job of disseminating evidence - to be surprised by this would be absurd - whether it is through advertising, drug reps, ghostwriting, hiding data, bribing people, or running educational programmes for doctors.

Those who prefer their English sloppy have only themselves to thank if the advertisement writer uses his mastery of the vocabulary and syntax to mislead their weak minds.

THE ORGANIC FOODS MYTH A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight. So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic. Suzy Kassem, Truth Is Crying

Politicians and advertisers have turned misleading us with statistics into a fine art. Already

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

Recently, an internationally renowned writer for children commented about the Council [on Interracial Books for Children, Inc.] to me: “Of course, we should all be more tender and understanding toward the aged and we should work to shrive ourselves of racism and sexism, but when you impose guidelines like theirs on writing, you’re strangling the imagination. And that means that you’re limiting the ability of children to imagine. If all books for them were ‘cleansed’ according to these criteria, it would be the equivalent of giving them nothing to eat but white bread.” “To write according to such guidelines,” this story teller continued, “is to take the life out of what you do. Also the complexity, the ambivalence. And thereby the young reader gets no real sense of the wonders and terrors and unpredictabilities of living. Paradoxically, censors like the council clamor for ‘truth’ but are actually working to flatten children’s reading experiences into the most misleading, simplistic kinds of untruth.” ("Any Writer Who Follows Anyone Else's Guidelines Ought to Be in Advertising" (1977), from Beyond Fact: Nonfiction for Children and Young People, 1982)

When we expect the media, a value sphere that is only concerned with advertising revenues, to give us truth and honesty, we mislead ourselves. We generalize values and adapt them from one sphere to another where they fail to apply. Consequently, we view the world through the wrong lens, and make bad decisions.

Amway later hired one of them as a Washington lobbyist. Meanwhile, perhaps coincidentally, the FTC investigation into whether Amway was an illegal pyramid scheme fizzled, resulting only in the company having its knuckles rapped for misleading advertising about how much its distributors could earn.

Statistics can easily fool us if used incorrectly, or if we fail to take in the whole picture of what’s going on. The situation is even worse when data are presented in a way that’s deliberately misleading – as often happens in advertising and politics. Without resorting to outright lies, there are plenty of ways to distort data to create a false impression.

The tobacco settlement money went to lawyers and to governments, which effectively turned the money into a tax and then spent it on state bureaucracy. Regular folk did not receive any tax refund checks, nor did we see lower health insurance premiums, but we did pay more for everyday products not related to smoking. This means we are, in effect, paying billions of dollars in additional tax besides the billions in legal fees because of the tobacco settlement, as well as funding the next legal campaign to collect another large pay-day in contingency fees. It is very interesting to note during the tobacco suit that, while claiming various individuals were being victimized, or medical costs were mounting from misleading advertising or dishonest business practices, it was lawyers and governments, not the people nor their insurance companies, that collected all the loot. This the type of litigation did nothing to improve your life and it raised your cost of living.

Notwithstanding the remarkable progress that has been made in the science of nutrition for the last thirty years, diet-reform is progressing slowly. We are living in an age of commercialism and millions of dollars have been invested in the manufacture of demineralized and devitalized food products, for which a large demand has been created by shrewd, misleading advertisements often supported by statements of chemists, evidently hired for the occasion. The general public, devoid of exact knowledge concerning food values, buys these impoverished products, unaware of the fact that they undermine health and vitality

pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

If Propaganda Is All About Misleading People, The Direct Booking Hype Is Pure Propaganda

Branding is only branding when you deliver what you promise. All the rest is misleading advertising.

Throughout his career, the outspoken Bogle criticized his industry for high prices, misleading advertising practices, and product proliferation that creates little value for investors. In his 2010 book Enough: True Measures of Money, Business, and Life, he summarized Vanguard’s goal and his own personal aspiration: “What I’m battling for—[giving] our citizen/investors a fair shake—is right. Mathematically right. Philosophically right. Ethically right.

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