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The ends don’t necessarily justify the means, either; if you’re unhappy with the process, you are likely to be unhappy with the results. When I’ve worked on ideas in the past, and they haven’t been enjoyable throughout, I’ve never liked the end product. While you should definitely prepare for hard work, you shouldn’t have to suffer through misery for an idea. Here’s the difference: If you are working to prove something or to overcome your mental blocks, then you will run into stress, burnout, frustration, and failure. I call it scaling unhappiness. However, if you are creating from a place of abundance and genuinely serving others in the process, then life and business is deliriously enjoyable. When I’ve been my most successful, I can trace it back to how much I enjoyed the journey. When Matt and I worked on Sheer Strength, we were driven by our passion for the products and the idea of making something we both wanted to buy. Every time we stopped ourselves and listened to the market or new trends, we hit a roadblock. Those bad decisions cost us time and money. Right now, I’m working on a new food company. The project is a blast, and it’s either going to be the most successful thing I’ve ever done, or the best time I’ll ever have on a failure. Either way, the project is enjoyable, and that’s a worthy goal. Make sure you’re enjoying the ride you’re on, or I can guarantee you’ll burn out.
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Ryan Daniel Moran (12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur)