Menu Design Quotes

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Just because the restaurant had Dynamite Shrimp on the menu, was that any reason for the place to blow up? (re April 15 release, Killer Kitchens
Jean Harrington
Extremist material of any kind always looks gaudy and cheap, like a bad pizza menu. Not because they can't afford decent computers - these days you can knock up a professional CD cover on a pay-as-you-go mobile - but because anyone who's good at graphic design is likely to be a thoughtful, inquisitive sort by nature. And thoughtful, inquisitive sorts tend to think fascism is a bit shit, to be honest. If the BNP really were the greatest British party, they'd have the greatest British designer working for them - Jonathan Ive, perhaps, the man who designed the iPod. But they don't. They've got someone who tries to stab your eyes out with primary colours.
Charlie Brooker
This Collection serves as a menu of sorts, listing your potential futures. It can keep you focused and motivated, but even the greatest menu is useless if you don't order. the next step is to start nudging yourself toward action. Otherwise it's easy to hoard goals, waiting for just the right moment to get started. That moment will never come. We have to create our own opportunities, because life doesn't wait.
Ryder Carroll (The Bullet Journal Method: Track the Past, Order the Present, Design the Future)
In olden times, you'd wander down to Mom's Cafe for a bite to eat and a cup of joe, and you would feel right at home. It worked just fine if you never left your home-own. But if you went to the next town over, everyone would look up and stare at you when you came in the door, and the Blue Plate Special would be something you didn't recognize. If you did enough traveling, you'd never feel at home anywhere. But when a businessman from New Jersey goes to Dubuque, he knows he can walk into a McDonald's and no one will stare at him. He can order without having to look at the menu, and the food will always taste the same. McDonald's is Home, condensed into a three-ring binder and xeroxed. “No surprises” is the motto of the franchise ghetto, its Good Housekeeping seal, subliminally blazoned on every sign and logo that make up the curves and grids of light that outline the Basin. The people of America, who live in the world's most surprising and terrible country, take comfort in that motto. Follow the loglo outward, to where the growth is enfolded into the valleys and the canyons, and you find the land of the refugees. They have fled from the true America, the America of atomic bombs, scalpings, hip-hop, chaos theory, cement overshoes, snake handlers, spree killers, space walks, buffalo jumps, drive-bys, cruise missiles; Sherman's March, gridlock, motorcycle gangs, and bungee jumping. They have parallel-parked their bimbo boxes in identical computer-designed Burbclave street patterns and secreted themselves in symmetrical sheetrock shitholes with vinyl floors and ill-fitting woodwork and no sidewalks, vast house farms out in the loglo wilderness, a culture medium for a medium culture.
Neal Stephenson (Snow Crash)
We have considered the problem of mental fragmentation and arbitrariness that results when our contact with the world is mediated by representations: representations collapse the basic axis of proximity and distance by which an embodied being orients in the world and draws a horizon of relevance around itself. We noted the prominence of a design philosophy that severs the bonds between action and perception, as in contemporary automobiles that insulate us from the sensorimotor contingencies by which an embodied being normally grasps reality. The case of machine gambling gave us a heightened example of this kind of abstraction, and made clear how such a design philosophy can be turned to especially disturbing purposes in the darker precincts of “affective capitalism,” where our experiences are manufactured for us. We saw that the point of these experiences is often to provide a quasi-autistic escape from the frustrations of life, and that they are especially attractive in a world that lacks a basic intelligibility because it seems to be ordered by “vast impersonal forces” that are difficult to bring within view on a first-person, human scale. I argued that all of this tends to sculpt a certain kind of contemporary self, a fragile one whose freedom and dignity depend on its being insulated from contingency, and who tends to view technology as magic for accomplishing this. For such a self, choosing from a menu of options replaces the kind of adult agency that grapples with things in an unfiltered way.
Matthew B. Crawford (The World Beyond Your Head: On Becoming an Individual in an Age of Distraction)
The franchise and the virus work on the same principle: what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder -- its DNA -- Xerox(tm) it, and embed it in the fertile lining of a well-traveled highway, preferably one with a left-turn lane. Then the growth will expand until it runs up against its property lines. In olden times, you'd wander down to Mom's Cafe for a bite to eat and a cup of joe, and you would feel right at home. It worked just fine if you never left your hometown. But if you went to the next town over, everyone would look up and stare at you when you came in the door, and the Blue Plate Special would be something you didn't recognize. If you did enough traveling, you'd never feel at home anywhere. But when a businessman from New Jersey goes to Dubuque, he knows he can walk into a McDonald's and no one will stare at him. He can order without having to look at the menu, and the food will always taste the same. McDonald's is Home, condensed into a three-ring binder and xeroxed. "No surprises" is the motto of the franchise ghetto, its Good Housekeeping seal, subliminally blazoned on every sign and logo that make up the curves and grids of light that outline the Basin. The people of America, who live in the world's most surprising and terrible country, take comfort in that motto. Follow the loglo outward, to where the growth is enfolded into the valleys and the canyons, and you find the land of the refugees. They have fled from the true America, the America of atomic bombs, scalpings, hip-hop, chaos theory, cement overshoes, snake handlers, spree killers, space walks, buffalo jumps, drive-bys, cruise missiles, Sherman's March, gridlock, motorcycle gangs, and bun-gee jumping. They have parallelparked their bimbo boxes in identical computer-designed Burbclave street patterns and secreted themselves in symmetrical sheetrock shitholes with vinyl floors and ill-fitting woodwork and no sidewalks, vast house farms out in the loglo wilderness, a culture medium for a medium culture. The only ones left in the city are street people, feeding off debris; immigrants, thrown out like shrapnel from the destruction of the Asian powers; young bohos; and the technomedia priesthood of Mr. Lee's Greater Hong Kong. Young smart people like Da5id and Hiro, who take the risk of living in the city because they like stimulation and they know they can handle it.
Neal Stephenson (Snow Crash)
What is WordPress? WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. Many famous blogs, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress. WordPress is web software you can use to create a beautiful website, blog, or app. We like to say that WordPress is both free and priceless at the same time. There are thousands of plugins and themes available to transform your site into almost anything you can imagine. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. You can download and install a software script called WordPress from wordpress.org. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. There is also a servicecalled WordPress.com. WordPress users may install and switch between different themes. Themes allow users to change the look and functionality of a WordPress website and they can be installed without altering the content or health of the site. Every WordPress website requires at least one theme to be present and every theme should be designed using WordPress standards with structured PHP, valid HTML and Cascading Style Sheets (CSS). Themes: WordPress is definitely the world’s most popular CMS. The script is in its roots more of a blog than a typical CMS. For a while now it’s been modernized and it got thousands of plugins, what made it more CMS-like. WordPress does not require PHP nor HTML knowledge unlinke Drupal, Joomla or Typo3. A preinstalled plugin and template function allows them to be installed very easily. All you need to do is to choose a plugin or a template and click on it to install. It’s good choice for beginners. Plugins: WordPress’s plugin architecture allows users to extend the features and functionality of a website or blog. WordPress has over 40,501 plugins available. Each of which offers custom functions and features enabling users to tailor their sites to their specific needs. WordPress menu management has extended functionalities that can be modified to include categories, pages, etc. If you like this post then please share and like this post. To learn more About website design in wordpress You can visit @ tririd.com Call us @ 8980010210
ellen crichton
useful, or believe to be beautiful." Thus said the godfather of the Arts & Crafts movement, William Morris. Anyone who has ever spent time (hours, days, weeks, months) creating and (more importantly, refining) a graphic or physical form knows how difficult it can be. It takes practice and training, experience, and taste. A poor font, a button slightly off, the wrong material choice, a garish shade of color can ruin a perfectly fine design. Too many products are made as though aesthetic design decisions are items to be ordered off a Chinese menu. The CEO will say, "I'll take that font, that color, and that material." These arbitrary decisions, made without regard to the effect or the whole, can quickly make a product ugly. The real problem with ugly products is that they not only coarsen the world, they are (seemingly) more difficult to use. As Don Norman rightly pointed out, attractive things work better. "We now have evidence that pleasing things work better, are easier to learn, and produce a more harmonious result," he writes. Creating beautiful things, especially for products with seemingly
Dan Saffer (Designing Devices)
God promises to meet his children’s needs, but he doesn’t promise to supply whatever we want. He also doesn’t bestow everything we need all at once. God wants us to trust him to provide for us day by day, moment by moment. Once we learn to rely on him and accept whatever comes from his hand, we can experience freedom from worry. We may not always like what’s on the menu, but an attitude of complaining and continual dissatisfaction is a sin against our Provider. We’ll find contentment when we grasp the truth that God promises to sustain us through any shortage. When we leave the providing up to God, we have more time to focus on obeying him and enjoying his daily blessings.
Dianne Neal Matthews (Designed for Devotion: A 365-Day Journey from Genesis to Revelation)
Sub-Zero I am a genteel wretch, not without gaiety or self-respect, a ‘ragamuffin top’, so to speak,dining daily off an eclectic tasters menu culled from hunter green dumpsters of Zagat 29s. It’s really not a bad life, a bit of an adventure too, like the time I went fishing for bream from a mokoro in the Okavanga Delta and a hippo nearly tipped my dugout because I inadvertently came between the mom and her calf. I pissed my pants and returned for a change of wardrobe and cocktails to my five star safari tent at Camp Moreni,a charming hideaway with a teak wardrobe, designer linens, woven rugs and en-suite bathroom. Lately, I’ve sought shelter in a Sub-Zero cardboard box which I’ve accented with freshly plucked Lilies of the Valley. Sure, it’s smaller than the GE 25 cubic but you can’t compare the stiffness of the corrugation, the A-fluting and 400# test strength. Hey, without our standards what are we?
Beryl Dov
Sub-Zero I am a genteel wretch, not without gaiety or self-respect, a ‘ragamuffin top’, so to speak, dining daily off an eclectic tasters menu culled from hunter green dumpsters of Zagat 29s. It’s really not a bad life, a bit of an adventure too, like the time I went fishing for bream from a mokoro in the Okavanga Delta and a hippo nearly tipped my dugout because I inadvertently came between the mom and her calf. I pissed my pants and returned for a change of wardrobe and cocktails to my five star safari tent at Camp Moreni, a charming hideaway with a teak wardrobe, designer linens, woven rugs and en-suite bathroom. Lately, I’ve sought shelter in a Sub-Zero Pro 48 cardboard box which I’ve accented with freshly plucked Lilies of the Valley. Sure, it’s smaller than the GE 25 cubic but you can’t compare the stiffness of the corrugation, the A-fluting and 400# test strength. Hey, without our standards what are we?
Beryl Dov
A bell jingled over Sunna’s head as she entered the coffee shop, and suddenly, she felt like she was back in Toronto, but ten years earlier. Where the bigger city’s coffee shops had moved on to more modern—Instagram-worthy—design trends and oat milk lattes, this place still had the chalkboard menu behind the counter, a plaque on the wall with a quote about not being able to function without coffee in that once-trendy bridesmaid font. A soft folk song played in the background, and the baristas laughed together as they made drinks.
Suzy Krause (Sorry I Missed You)
How could she have prototyped her idea? She could have tried catering first—an easy business to start up and shut down (no rent, few employees, super-portable, no regular hours). She could have gotten a job bussing tables at an Italian deli to have a good look at the dirty end of the job, not just the sexy menu planning. She could have interviewed three happy and three grumpy deli-café owners to learn which group she was more like.
Bill Burnett (Designing Your Life: How to Build a Well-Lived, Joyful Life)
Le vecchie strade e la città di Batroun hanno creato la cornice perfetta per il servizio fotografico del matrimonio tra case autentiche, romantici lampioni e monumenti storici. Quanto al tavolo da pranzo, i portici di Sayedet el Bahr erano l'ambiente perfetto sotto il quale si poteva apparecchiare la tavola. Costruita sulle rovine di una chiesa bizantina nel XIX secolo e affacciata sui resti di una muraglia fenicia, questa semplice chiesa ha un'incantevole terrazza con un gazebo ad arco che incornicia la vista sul mare. Il tavolo era l'incarnazione di elementi orientali. E dal design tradizionale e assemblato con un tocco moderno. ​ In cima allo specchio rotondo che riflette le pietre gialle, spessi tessuti di velluto nei toni senape e blu reale hanno creato un corridore su cui vasi di terracotta tradizionali e vasi d'oro vintage trasportavano una varietà di verdi e fiori locali. In giallo, rosa, blu e beige toni. Vasi e vassoi di frutta secca, mele e uccelli soffiati in vetro, melograni in cemento, servizi di piatti con motivi andalusi Abiti da sera anello, posate d'oro e menu stampati in velluto hanno aggiunto un tocco orientale all'ambientazione.
gillne.it
Rather than selecting our emotions on a whim off a menu of ways to feel, God gave us emotions that are actually designed not to change unless what we love changes or what is happening to the thing we love changes.
J. Alasdair Groves (Untangling Emotions: God's Gift of Emotions)
Dive Deeper: Henri Lipmanowicz and Keith McCandless have come up with a menu of 33 well defined yet simple structures that are designed to allow the inclusion of everyone across all levels of the organization and stakeholder community. They refer to these simple structures as Liberating Structures in their book of the same title.
Giles Hutchins (Regenerative Leadership: The DNA of life-affirming 21st century organizations)
Can you create that value without incurring commensurate costs? Buyer value can arise throughout the value chain. It can come from product design, for example, as it does for Whirlwind Wheelchair. It can come from choices in the inputs used or the production process itself, both of which are key to the success of In-N-Out Burger, a chain of over 230 hamburger restaurants that uses only the freshest ingredients and prepares its limited menu on-site. It can be created by the selling experience, as any visitor to an Apple Store will tell you. Or, it can arise from after-sales support activities. Every Apple Store, for example, has a Genius Bar where customers can go for free help with technical questions.
Joan Magretta (Understanding Michael Porter: The Essential Guide to Competition and Strategy)
Digital technology often similarly constrains user choice. We often hear that design is a conversation with the user; in tech, the conversation is woefully one-sided. In the words of former Google design ethicist Tristan Harris, ‘whoever controls the menu controls the choices’. Short of learning a programming language, you can’t make a computer do anything its interface doesn’t allow. Design decisions, therefore, give technologies the power to enforce behaviour–and hence moral conduct–in the designer’s absence.
Cennydd Bowles (Future Ethics)
I struggle most when Hydra headed truth arouses itself and insists on being beautiful." Steve Spire in Shades Of Persephone "I turned towards the Pan Pub & Bacchus Bar, where oblivion was an item on the drinks list." Steven Spire "Over Akrotiri, wisps of her image now streak the evening sky like lines of haiku." Steven Spire "I watch her now: how she takes the cup to her lips, how she swallows, how her eyebrows move as she reacts to sensation. I watch the fly that will not leave her alone, like Krikri metamorphosed. Always there is something beyond our control as a commentary on our limitations, something not anticipated in the perfect design of a scene, something not included on the menu, a doubt with dark, diaphanous wings." Steven Spire
Reed Stirling
Tips on Web Design and Site Marketing Web content is king, which is why we have devoted an entire chapter to it later in this book. It is what draws visitors and ultimately what converts them to customers. So, try to make your web content as engaging as possible. Make sure the content is interactive, unique and educational. Ensure that visitors have the option of plugins while encouraging them to visit as many pages on your site as possible if they want to obtain vital information. The images you use on your website should be both enticing and descriptive in nature. In today’s world, social media is all pervasive. In order to encourage visitors to share your web content, you can include icons of social media platforms on your website. In some select cases, consider integrating social media feeds, like Facebook or Instagram, onto your website so that they can automatically show the latest postings. A "Call-to-Action" can help convert visitors to your site into customers. Always try using a very clear and concise "Call-to-Action" language. Understand what type of conversion you are looking for, and try to provide multiple levels of conversion. For example, a plastic surgeon may provide Schedule an Appointment as a call to action, which will attract only the segment of web visitors who have reached their decision stage. By adding conversion points for visitors who are at earlier stages of their decision making, like signing up for a webcast or your newsletter can help you widen your conversion points and provide inputs to your email marketing. To raise the average amount of time a visitor spends on your website and to minimize the bounce rate, ensure that your website offers a user-friendly and attractive design. This way you will increase the number of links you have on your website and boost its SEO ranking (Tip: While Google’s algorithm is not public, our iterative testing shows that sites with good usability analytics metrics like time on site and bounce rate play favorably in Google’s algorithm, other things remaining constant). Ensure you observe due diligence when designing a website that will enable visitors to navigate in different languages. For example, you may need a lot more space for your menu, as there are languages that use up more space than the English language.
Danny Basu (Digital Doctor: Integrated Online Marketing Guide for Medical and Dental Practices)
The power of the negative media around the food industry drives my mind to enact a Woody Allen-ish skit whenever faced with a restaurant menu. For instance, beef translates to “mad cow disease,” chicken morphs into “avian flu,” fish reconstitutes to “mercury poisoning,” and vegetarian option becomes “genetically modified crops.” I am unsure what to pick, and moreover who I can trust when my selection is made.
John Maeda (The Laws of Simplicity (Simplicity: Design, Technology, Business, Life))
Ask them for the Wi-Fi password. - Ask what their favorite food is on the menu. -          Make a comment about something they’re working on (perhaps it’s similar to something you do), like, “Hey, I couldn’t help noticing you’re working on a blog post too.” -          Make a comment about a perceived similarity between the two of you (maybe you both speak Spanish, ordered something similar, have similar style, etc.). Coworking Spaces Coworking spaces are designed to be social. They’re a great place to meet people working
Dave Perrotta (The Lifestyle Blueprint: How to Talk to Women, Build Your Social Circle, and Grow Your Wealth)
Hospitality requires too much work. Create a guest list, send invitations, plan a menu, make a playlist, shop for groceries, design a tablescape, unearth and polish the fancy dishes, wash and press the table linens, chill the dessert, prepare the meal, dress for the occasion, light the candles, wash the dishes, do the mopping, “Keep-a busy, Cinderelly!”—perhaps this is the list that churns in your head every time you think about hosting others in your home. If so, no wonder you’ve stamped “Too much work” over the whole thing. That list is nearly as long as the tax code and would take more than a pack of animated mice to help you complete it. Might I offer you a word of encouragement I hope will dowse the hot flames of frustration that surround your attempts at hosting? Unless Victorian-era aristocracy has suddenly made a comeback in your neighborhood, you might be making hospitality harder than it needs to be. In chaining yourself to a lengthy list of to-dos, you may inadvertently lose sight of the whole point of hospitality: to welcome the stranger. Don’t make the experience about you, make it about them. Remember, Leviticus 19:34 kind of hospitality leads with ’āhaḇ love. It chooses service over performance, present over perfect.
Jamie Erickson (Holy Hygge: Creating a Place for People to Gather and the Gospel to Grow)
This button also is designated as the Fn2 button, and can be assigned another operation through the menu system. The
Alexander White (Photographer's Guide to the Leica D-Lux (Typ 109): Getting the Most from Leica's Advanced Compact Camera)
If Alessandro and Rosy are working from a disadvantage in terms of product recognition, they have put generations of accumulated experience into practice to fill the menu with dozens of little tastes of Como. They make fragrant, full-flavored stocks from the bones and bodies of perch and chub. They cure whitefish eggs in salt, creating a sort of freshwater bottarga, ready to be grated over pasta and rice. Shad is brined in vinegar and herbs, whitefish becomes a slow-cooked ragù or a filling for ravioli, and pigo and pike form the basis of Mella's polpettine di pesce, Pickled, dried, smoked, cured, pâtéd: a battery of techniques to ensure that nothing goes to waste. If you can make it with meat, there's a good chance Alessandro and Rosy have made it with lake fish. And then there's missoltino, the lake's most important by-product, a staple that stretches back to medieval times and has been named a presidio by Slow Food, a designation reserved for the country's most important ingredients and food traditions. The people still making missoltino can be counted on a single hand. Alessandro guts and scales hundreds of shad at a time, salts the bodies, and hangs them like laundry to dry under the sun for forty-eight hours or more. The dried fish are then layered with bay leaves, packed into metal canisters, and weighed down. Slowly the natural oils from the shad escape and bubble to the surface, forming a protective layer that preserves the missoltino indefinitely. It can be used as a condiment of sorts, a weapons-grade dose of lake umami to be detonated in salads and pastas. In its most classic preparation, served with toc, a thick, rich scoop of polenta slow cooked in a copper pot over a wood fire, it tastes of nothing you've eaten in Italy- or anywhere else.
Matt Goulding (Pasta, Pane, Vino: Deep Travels Through Italy's Food Culture (Roads & Kingdoms Presents))
Hick’s law is defined by Wikipedia as “the time it takes for a person to make a decision as a result of the possible choices he or she has.” This is great for us: the more menu items we decide to show, the longer it will take the user to make their choice.
Joe Leech (Psychology for Designers: How to apply psychology to web design and the design process.)
ceremony rehearsal, and one of the groomsmen dared to suggest that Evan might want to take a small sedative before the real wedding, which, as you can imagine, did not go over well. Oh, and Francois threatened to quit halfway through the final menu tasting.” Harmony cringed. “Yikes.” “I think if Francois would have quit, I would have too.” I sighed. “I believe it. I’ve never seen you use the coffee table as an ottoman before.” I smiled and wiggled my toes. “I don’t know why not.” “Well, as you explained to me, this here is an authentic Jason Partillo design,” Harmony replied, a lilt in her voice as she gently needled me with her elbow. I laughed softly. “Are you trying to say that those of us who live in diva houses shouldn’t throw shoes?” She barked a laugh. “No. This Evan guy sounds like he left diva in the dust a long time ago and plowed straight into narcissistic jerk land.” “Can’t argue with that.” I closed my eyes, my head leaning against the back of the sofa. “Two days and then it’s over and they won’t be my problem anymore. I have fifteen weddings between now and June. That’s going to feel like a walk in the park compared to this nonsense.” “And in the meantime, you get the rest of the night off to spend with me and your bestie!” Harmony said. “Assuming I can stay awake, that is,” I replied, peeling my eyes open. “I should have left room in the schedule for a pre-dinner nap.” Harmony laughed and sprang off the sofa to continue getting ready. “Do you think I should wear my black tights with the red sweater dress, or can I get away with jeans? Is the place we’re going fancy fancy or fancy-ish?” I smiled at my sister’s nervous musings. She wasn’t one to ask for my fashion advice, mostly because I preferred my clothes hole-free and didn’t own anything with spikes or studs on it. While she could dress up when the situation warranted, Harmony tended toward a certain grunge-chic aesthetic with colorful streaks in her otherwise bleached-blonde hair, four piercings in each ear, and a penchant for artfully torn clothing and bomber jackets. And she’d recently added a small crystal stud to her nose. “It’s fancy-adjacent,” I told her. “Go with the leggings and dress.” Harmony nodded, even as her teeth worked nervously at her lower lip. I smiled. “She’s going to love you, Harmony. Stop stressing.” Holly Boldt, my good friend and fellow witch, was coming into the Seattle Haven to speak at a potion making conference, and we’d made plans
Danielle Garrett (Wedding Bells and Deadly Spells (A Touch of Magic Mysteries #3))
This strategy was central to AFP’s role in Koch’s political network. From the earliest days of AFP’s inception, the group operated as something like a fast-food franchise. AFP was composed of semiautonomous state chapters, but all of them served products from the same menu. The menu was designed with great care and specificity by Charles and David Koch and their lieutenants in Koch’s lobbying operations. This meant that state-level directors had a lot of autonomy. Lonegan developed his own pool of local donors and had the freedom to hire his own field directors and to determine where he spoke. But ultimately Lonegan and other state directors were told by AFP headquarters what they should say and how they should say it. “I had to report to the national office,” Lonegan recalled. “They gave guidance on where our issues would lie. . . . So, I would report regularly to my boss on what issues were emerging, and then we’d determine how they’d want to address it. Not every issue that I saw as an issue did they think was an issue.” This blend of local autonomy with centralized control created a political organization that was uniquely powerful and effective. AFP could mobilize the type of popular citizen involvement that most people referred to as grassroots support. But it coupled this popular support with intelligence and guidance developed inside one of the most well-funded corporate lobbying operations in America. This meant that AFP could get people marching in the streets, and it could get them marching in the exact streets and zip codes of congressional districts where their marching would most effectively benefit Koch Industries’ strategic interests.
Christopher Leonard (Kochland: The Secret History of Koch Industries and Corporate Power in America)