Media Controls How And What We Think Quotes

We're all—especially those of us who are educated and have read a lot and have watched TV critically—in a very self-conscious and sort of worldly and sophisticated time, but also a time when we seem terribly afraid of other people's reactions to us and very desperate to control how people interpret us. Everyone is extremely conscious of manipulating how they come off in the media; they want to structure what they say so that the reader or audience will interpret it in the way that is most favorable to them. What's interesting to me is that this isn't all that new. This was the project of the Sophists in Athens, and this is what Socrates and Plato thought was so completely evil. The Sophists had this idea: Forget this idea of what's true or not—what you want to do is rhetoric; you want to be able to persuade the audience and have the audience think you're smart and cool. And Socrates and Plato, basically their whole idea is, "Bullshit. There is such a thing as truth, and it's not all just how to say what you say so that you get a good job or get laid, or whatever it is people think they want.

But there’s a reason. There’s a reason. There’s a reason for this, there’s a reason education sucks, and it’s the same reason that it will never, ever, ever be fixed. It’s never gonna get any better. Don’t look for it. Be happy with what you got. Because the owners of this country don't want that. I'm talking about the real owners now, the real owners, the big wealthy business interests that control things and make all the important decisions. Forget the politicians. The politicians are put there to give you the idea that you have freedom of choice. You don't. You have no choice. You have owners. They own you. They own everything. They own all the important land. They own and control the corporations. They’ve long since bought and paid for the senate, the congress, the state houses, the city halls, they got the judges in their back pockets and they own all the big media companies so they control just about all of the news and information you get to hear. They got you by the balls. They spend billions of dollars every year lobbying, lobbying, to get what they want. Well, we know what they want. They want more for themselves and less for everybody else, but I'll tell you what they don’t want: They don’t want a population of citizens capable of critical thinking. They don’t want well informed, well educated people capable of critical thinking. They’re not interested in that. That doesn’t help them. Thats against their interests. Thats right. They don’t want people who are smart enough to sit around a kitchen table to figure out how badly they’re getting fucked by a system that threw them overboard 30 fucking years ago. They don’t want that. You know what they want? They want obedient workers. Obedient workers. People who are just smart enough to run the machines and do the paperwork, and just dumb enough to passively accept all these increasingly shittier jobs with the lower pay, the longer hours, the reduced benefits, the end of overtime and the vanishing pension that disappears the minute you go to collect it, and now they’re coming for your Social Security money. They want your retirement money. They want it back so they can give it to their criminal friends on Wall Street, and you know something? They’ll get it. They’ll get it all from you, sooner or later, 'cause they own this fucking place. It's a big club, and you ain’t in it. You and I are not in the big club. And by the way, it's the same big club they use to beat you over the head with all day long when they tell you what to believe. All day long beating you over the head in their media telling you what to believe, what to think and what to buy. The table is tilted folks. The game is rigged, and nobody seems to notice, nobody seems to care. Good honest hard-working people -- white collar, blue collar, it doesn’t matter what color shirt you have on -- good honest hard-working people continue -- these are people of modest means -- continue to elect these rich cocksuckers who don’t give a fuck about them. They don’t give a fuck about you. They don’t give a fuck about you. They don't care about you at all -- at all -- at all. And nobody seems to notice, nobody seems to care. That's what the owners count on; the fact that Americans will probably remain willfully ignorant of the big red, white and blue dick that's being jammed up their assholes everyday. Because the owners of this country know the truth: it's called the American Dream, because you have to be asleep to believe it.

How many Vietnamese casualties would you estimate that there were during the Vietnam war? The average response on the part of Americans today is about 100,000. The official figure is about two million. The actual figure is probably three to four million. The people who conducted the study raised an appropriate question: What would we think about German political culture if, when you asked people today how many Jews died in the Holocaust, they estimated about 300,000? What would that tell us about German political culture?

Conspiracy theories have long been used to maintain power: the Soviet leadership saw capitalist and counter-revolutionary conspiracies everywhere; the Nazis, Jewish ones. But those conspiracies were ultimately there to buttress an ideology, whether class warfare for Communists or race for Nazis. With today’s regimes, which struggle to formulate a single ideology – indeed, which can’t if they want to maintain power by sending different messages to different people – the idea that one lives in a world full of conspiracies becomes the world view itself. Conspiracy does not support the ideology; it replaces it. In Russia this is captured in the catchphrase of the country’s most important current affairs presenter: ‘A coincidence? I don’t think so!’ says Dmitry Kiselev as he twirls between tall tales that dip into history, literature, oil prices and colour revolutions, which all return to the theme of how the world has it in for Russia. And as a world view it grants those who subscribe to it certain pleasures: if all the world is a conspiracy, then your own failures are no longer all your fault. The fact that you achieved less than you hoped for, that your life is a mess – it’s all the fault of the conspiracy. More importantly, conspiracy is a way to maintain control. In a world where even the most authoritarian regimes struggle to impose censorship, one has to surround audiences with so much cynicism about anybody’s motives, persuade them that behind every seemingly benign motivation is a nefarious, if impossible-to-prove, plot, that they lose faith in the possibility of an alternative, a tactic a renowned Russian media analyst called Vasily Gatov calls ‘white jamming’. And the end effect of this endless pile-up of conspiracies is that you, the little guy, can never change anything. For if you are living in a world where shadowy forces control everything, then what possible chance do you have of turning it around? In this murk it becomes best to rely on a strong hand to guide you. ‘Trump is our last chance to save America,’ is the message of his media hounds. Only Putin can ‘raise Russia from its knees’. ‘The problem we are facing today is less oppression, more lack of identity, apathy, division, no trust,’ sighs Srdja. ‘There are more tools to change things than before, but there’s less will to do so.

There's a reason that education sucks. And it's the same reason that it will never ever, ever be fixed. It's never going to get any better, don't look for it, be happy with what you got. Because the owners of this country don't want that. I'm talking about the real owners now. The real owners. The big, wealthy business interests that control things and make all the important decisions. Forget the politicians. The politicians are put there to give you the idea that you have freedom of choice. You don't. You have no choice. You have owners. They own you. They own everything. They own all the important land. They own and control the corporations. They've long since bought and paid for the Senate, the Congress, the state houses, and city halls. They got the judges in their back pocket. And they own all the big media companies so they control just about all of the news and information you get to hear. They got you by the balls. They spend billions of dollars every year lobbying, lobbying to get what they want. Well, we know what they want. They want more for themselves and less for everybody else. But I'll tell you what they don't want. They don't want a population of citizens capable of critical thinking. They don't want well-informed, well-educated people, capable of critical thinking. They're not interested in that. That doesn't help them. That's against their interest. That's right. They don't want people who are smart enough to figure out how badly they're getting fucked by a system that threw them overboard 30 fucking years ago. They don't want that. You know what they want? They want obedient workers. Obedient workers. People who are just smart enough to run the machines and do the paperwork and just dumb enough, to passively accept all these increasingly shittier jobs, with the lower pay, the longer hours, the reduced benefits, the end of overtime, and the vanishing pension that disappears the minute you go to collect it. And now, they're coming for your Social Security money. They want your fucking retirement money. They want it back, so they can give it to their criminal friends on Wall Street. And you know something, they'll get it. They'll get it all from you, sooner or later, because they own this fucking place. It's a big club, and you ain't in it. You and I are not in the big club.

Television is the dominant medium for information, or rather disinformation. The digital merging of word, tone and image gives it enormous influence. We need to be aware that a complete control of the social means of communication makes it possible to condition the masses, because it allows those in control to manipulate how the masses think and what they desire. Whoever controls the media can determine, control and manipulate what the masses think.

One of the problems of a society as tightly controlled as ours is that we get so little information about what those of our fellow citizens whom we will never know or see are actually thinking and feeling. This seems a paradox when most politics today involves minute-by-minute poll taking on what looks to be every conceivable subject, but, as politicians and pollsters know, it’s how the question is asked that determines the response. Also, there are vast areas, like rural America, that are an unmapped ultima Thule to those who own the corporations that own the media that spend billions of dollars to take polls in order to elect their lawyers to high office. Ruby

We have to think of something new in order to wake people up. Because at the moment people have become so blasé. How do you get through this miasma of complacency and make people listen? How do we break through it and slap people’s faces—metaphorically—and say, “The world’s collapsing around you, and all you’re worried about is how many ‘likes’ you’ve got on your social media accounts. For fuck’s sake, wake up!” We used to think we were a romantic existentialist. But after all the incredible evidence we’ve witnessed in different shamanic traditions worldwide, we’ve had to adjust our perceptions. Now we are happy to be a compassionate utopian idealist. The potential of humanity is infinite. And the choices we make as a species could be either our downfall or our celebration. That’s what we think about now: What’s next? There is definitely a parallel between what was happening at the end of the 1970s and what is happening now. People need to be slapped awake … but that’s not our job anymore. All of you who are reading this: you’re supposed to be changing this. You must. “Because what happens in the future is a direct result of what you do and don’t do right now. There’s always a way. You don’t need resources. You don’t need money. You just need to have an idea that’s strong enough, and that you feel strongly enough about, that you will go against everybody else to say or to put into practice. Please go out and try to change the fucking world. End gender. Break sex. Short-circuit control.” .

All of us have to learn how to invent our lives, make them up, imagine them. We need to be taught these skills; we need guides to show is how. Without them, our lives get made up for us by other people. Human beings have always joined in groups to imagine how best to live and help one another carry out the plan. The essential function of human community is to arrive at some agreement on what we need, what life ought to be, what we want our children to learn, and then to collaborate in learning and teaching so that we and they can go on the way we think is the right way. Small communities with strong traditions are often clear about the way they want to go, and good at teaching it. But tradition may crystallize imagination to the point of fossilizing it as dogma and forbidding new ideas. Larger communities, such as cities, open up room for people to imagine alternatives, learn from people of different traditions, and invent their own ways to live. As alternatives proliferate, however, those who take the responsibility of teaching find little social and moral consensus on way they should be teaching -- what we need, what life ought to be. In our time of huge populations exposed continuously to reproduced voices, images, and words used for commercial and political profit, there are too many people who want to and can invent us, own us, shape and control us through seductive and powerful media. It's a lot to ask of a child to find a way through all that alone. Nobody can do anything very much, really, alone. What a child needs, what we all need, is to find some other people who have imagined life along lines that make sense to us and allow some freedom, and listen to them. Not hear passively, but listen.

March 8th DON’T UNINTENTIONALLY HAND OVER YOUR FREEDOM “If a person gave away your body to some passerby, you’d be furious. Yet you hand over your mind to anyone who comes along, so they may abuse you, leaving it disturbed and troubled—have you no shame in that?” —EPICTETUS, ENCHIRIDION, 28 Instinctively, we protect our physical selves. We don’t let people touch us, push us around, control where we go. But when it comes to the mind, we’re less disciplined. We hand it over willingly to social media, to television, to what other people are doing, thinking, or saying. We sit down to work and the next thing you know, we’re browsing the Internet. We sit down with our families, but within minutes we have our phones out. We sit down peacefully in a park, but instead of looking inward, we’re judging people as they pass by. We don’t even know that we’re doing this. We don’t realize how much waste is in it, how inefficient and distracted it makes us. And what’s worse—no one is making this happen. It’s totally self-inflicted. To the Stoics, this is an abomination. They know that the world can control our bodies—we can be thrown in jail or be tossed about by the weather. But the mind? That’s ours. We must protect it. Maintain control over your mind and perceptions, they’d say. It’s your most prized possession.

How likely is it that the ruling class in America could develop an openly fascist system here? I think it’s very unlikely, frankly. They don’t have the force. About a century ago, in the freest countries in the world at that time—Britain and the United States—the dominant classes came to understand that they can’t control the population by force any longer. Too much freedom had been won by struggles like these. They realized this, they were self-conscious about it, and it’s discussed in their literature. The dominant class recognized they had to shift their tactics to control of attitudes and beliefs instead of just the cudgel. They didn’t throw away the cudgel, but it can’t do what it used to do. You have to control attitudes and beliefs. In fact, that’s when the public relations industry began. It began in the United States and England, the free countries where you had to have a major industry to control beliefs and attitudes; to induce consumerism, passivity, apathy, distraction—all the things you know very well. And that’s the way it’s been going on. It’s a barrier, but it’s a lot easier to overcome than torture and the Gestapo. I don’t think the circumstances exist any longer for instituting anything like what we called fascism.

WOLVES IN SHEEP’S CLOTHING—I’VE MET THEM, AND SO HAVE YOU Watch out for false prophets. They come to you in sheep’s clothing, but inwardly they are ferocious wolves. Matthew 7:15 Alaska has its wolves. You can’t miss them. They’re ferocious and deadly. But at least they’re obvious. Washington, D.C., has wolves, too, though they dress in sheep’s clothing—at least at election time. Still, if you watch long enough, and closely enough, you’ll catch them stripping off their disguising, flea-ridden wool and exposing their wolfish fangs. The media obviously push certain politicians to the forefront, and more often than not it’s the most liberal of the bunch. In other words, they’re pushing false prophets who want to sell you a bill of goods while they “fundamentally transform” our country. So do your own homework on candidates and issues, and investigate what’s beneath the sheep’s clothing. The voting record—and business record—of a politician will tell you a lot of what you need to know. We have a responsibility to elect leaders who will bear good fruit. That means we need to be wise in the voting booth. It means that if you vote for a liberal Democrat, don’t be surprised if he appoints an activist judge who overturns the will of the people, or if he hires left-leaning bureaucrats who regulate you out of basic constitutional rights. (And by the way, keep an eye on Republicans too: most of them need to get serious about out-of-control spending.) When you vote for politicians, think about the fullness of what they can do, how they will make decisions, how they will vote or lead. It’s a heavy responsibility—but it’s ours. SWEET FREEDOM IN Action Before any election, don’t listen to the mainstream media insisting you vote for their chosen one. Look out for false prophets, for wolves in sheep’s clothing. Inform yourself and make your decision—and remember that you are morally accountable for your vote.

All of us have to learn how to invent our lives, make them up, imagine them. We need to be taught these skills; we need guides to show us how. Without them, our lives get made up for us by other people. Human beings have always joined in groups to imagine how best to live and help one another carry out the plan. The essential function of human community is to arrive at some agreement on what we need, what life ought to be, what we want our children to learn, and then to collaborate in learning and teaching so that we and they can go on the way we think is the right way. Small communities with strong traditions are often clear about the way they want to go, and good at teaching it. But tradition may crystallize imagination to the point of fossilizing it as dogma and forbidding new ideas. Larger communities, such as cities, open up room for people to imagine alternatives, learn from people of different traditions, and invent their own ways to live. As alternatives proliferate, however, those who take the responsibility of teaching find little social and moral consensus on what they should be teaching -- what we need, what life ought to be. In our time of huge populations exposed continuously to reproduced voices, images, and words used for commercial and political profit, there are too many people who want to and can invent us, own us, shape and control us through seductive and powerful media. It's a lot to ask of a child to find a way through all that alone. Nobody can do anything very much, really, alone. What a child needs, what we all need, is to find some other people who have imagined life along lines that make sense to us and allow some freedom, and listen to them. Not hear passively, but listen.

Putin has no ideological commitment to anything, really, and so has no reason to try to impose totalitarianism. Ideologists are, after all, the scariest kinds of rulers, because they want to dictate what goes on inside their people's heads. Putin is, of course, willing to use propaganda and media control to mobilize support and squeeze out alternative perspectives, but he doesn't really care what people think - as long as they do what they are told. Putin is not a philosopher - and that is something for which we, and Russians, should be thankful.

Civil disobedience in the attention economy means withdrawing attention. But doing that by loudly quitting Facebook and then tweeting about it is the same mistake as thinking that the imaginary Pera is a real island that we can reach by boat. A real withdrawal of attention happens first and foremost in the mind. What is needed, then, is not a “once-and-for-all” type of quitting but ongoing training: the ability not just to withdraw attention, but to invest it somewhere else, to enlarge and proliferate it, to improve its acuity. We need to be able to think across different time scales when the mediascape would have us think in twenty-four-hour (or shorter) cycles, to pause for consideration when clickbait would have us click, to risk unpopularity by searching for context when our Facebook feed is an outpouring of unchecked outrage and scapegoating, to closely study the ways that media and advertising play upon our emotions, to understand the algorithmic versions of ourselves that such forces have learned to manipulate, and to know when we are being guilted, threatened, and gaslighted into reactions that come not from will and reflection but from fear and anxiety. I am less interested in a mass exodus from Facebook and Twitter than I am in a mass movement of attention: what happens when people regain control over their attention and begin to direct it again, together.

For what other reason do we choose anything over God if isn’t because we think it and not Him can give us what we need? How often have we looked to the creature and called it Savior, without words, but by faith? For every empty bottle of wine, drunk to the dredges without self-control’s restraint, there is the proof of a soul wanting to find peace in something that doesn’t have it to give. Even social media thrives most on our neediness and the way it makes us discontent in being known and loved by God and God alone.

STEP 4: BEWARE OF LIMINAL MOMENTS Liminal moments are transitions from one thing to another throughout our days. Have you ever picked up your phone while waiting for a traffic light to change, then found yourself still looking at your phone while driving? Or opened a tab in your web browser, got annoyed by how long it’s taking to load, and opened up another page while you waited? Or looked at a social media app while walking from one meeting to the next, only to keep scrolling when you got back to your desk? There’s nothing wrong with any of these actions per se. Rather, what’s dangerous is that by doing them “for just a second,” we’re likely to do things we later regret, like getting off track for half an hour or getting into a car accident. A technique I’ve found particularly helpful for dealing with this distraction trap is the “ten-minute rule.” If I find myself wanting to check my phone as a pacification device when I can’t think of anything better to do, I tell myself it’s fine to give in, but not right now. I have to wait just ten minutes. This technique is effective at helping me deal with all sorts of potential distractions, like googling something rather than writing, eating something unhealthy when I’m bored, or watching another episode on Netflix when I’m “too tired to go to bed.” This rule allows time to do what some behavioral psychologists call “surfing the urge.” When an urge takes hold, noticing the sensations and riding them like a wave—neither pushing them away nor acting on them—helps us cope until the feelings subside.

the magazine’s reporter encountered Steve manning the Apple Computer booth at a computer fair. “I wish we’d had these personal machines when I was growing up,” Jobs tells him, before continuing on for a total of 224 words: “People have been hearing all sorts of things about computers during the past ten years through the media. Supposedly computers have been controlling various aspects of their lives. Yet, in spite of that, most adults have no idea what a computer really is, or what it can or can’t do. Now, for the first time, people can actually buy a computer for the price of a good stereo, interact with it, and find out all about it. It’s analogous to taking apart 1955 Chevys. Or consider the camera. There are thousands of people across the country taking photography courses. They’ll never be professional photographers. They just want to understand what the photographic process is all about. Same with computers. We started a little personal-computer manufacturing company in a garage in Los Altos in 1976. Now we’re the largest personal-computer company in the world. We make what we think of as the Rolls-Royce of personal computers. It’s a domesticated computer. People expect blinking lights, but what they find is that it looks like a portable typewriter, which, connected to a suitable readout screen, is able to display in color. There’s a feedback it gives to people who use it, and the enthusiasm of the users is tremendous. We’re always asked what it can do, and it can do a lot of things, but in my opinion the real thing it is doing right now is to teach people how to program the computer.

the magazine’s reporter encountered Steve manning the Apple Computer booth at a computer fair. “I wish we’d had these personal machines when I was growing up,” Jobs tells him, before continuing on for a total of 224 words: “People have been hearing all sorts of things about computers during the past ten years through the media. Supposedly computers have been controlling various aspects of their lives. Yet, in spite of that, most adults have no idea what a computer really is, or what it can or can’t do. Now, for the first time, people can actually buy a computer for the price of a good stereo, interact with it, and find out all about it. It’s analogous to taking apart 1955 Chevys. Or consider the camera. There are thousands of people across the country taking photography courses. They’ll never be professional photographers. They just want to understand what the photographic process is all about. Same with computers. We started a little personal-computer manufacturing company in a garage in Los Altos in 1976. Now we’re the largest personal-computer company in the world. We make what we think of as the Rolls-Royce of personal computers. It’s a domesticated computer. People expect blinking lights, but what they find is that it looks like a portable typewriter, which, connected to a suitable readout screen, is able to display in color. There’s a feedback it gives to people who use it, and the enthusiasm of the users is tremendous. We’re always asked what it can do, and it can do a lot of things, but in my opinion the real thing it is doing right now is to teach people how to program the computer.” Before moving on to a booth where a bunch of kids were playing a computer game called Space Voyager, the reporter asks if Steve “would mind telling us his age. ‘Twenty-two,’ Mr. Jobs said.” Speaking off-the-cuff to a passing journalist from a decidedly nontechie publication, Steve finds so many ways to demystify for the average person the insanely geeky device that he and Woz had created.

control the fear instinct, calculate the risks. •   The scary world: fear vs. reality. The world seems scarier than it is because what you hear about it has been selected—by your own attention filter or by the media—precisely because it is scary. •   Risk = danger × exposure. The risk something poses to you depends not on how scared it makes you feel, but on a combination of two things. How dangerous is it? And how much are you exposed to it? •   Get calm before you carry on. When you are afraid, you see the world differently. Make as few decisions as possible until the panic has subsided.