Even Mr. Masrani’s announcement of his plans to open a park had been shrouded in mystery. The man had a flair for drama. It started when packages containing amber-handled archaeological tools—the kind that paleontologists use to dig up bones—began arriving. At first, it was journalists, social media influencers, actors, pop stars, the leading professors and minds of the world. Then, as the buzz began to start, the tools began arriving at random people’s doorsteps across the world. Everyone starting talking about it because it was so weird—and the selection of people who got the tools was so broad and varied. The tools came with no note, just a simple card that had the profile of a T. rex skeleton stamped upon it. Two more packages arrived for the lucky recipients over the next few weeks. It became this status thing to post about them. Everyone was trying to trace the company that sent them, but no one could figure it out. The second package contained a compass; carved on the back was that same T. rex stamp. When the third and final package arrived, it caused a sensation. Each person’s box had three clues—a jagged tooth, a curled piece of parchment with the sketch of a gate in spidery ink, and an old-fashioned-looking key, one clearly not made to unlock anything. The speculation this caused throughout the world was unparalleled. What did these objects mean? Did they relate to each other? Was this just some elaborate prank? The first person to discover how to activate the boxes was a farmer’s son in Bolivia. After he disassembled the wooden box the trinkets were sent in, he noticed a strange indentation in the top of the lid and placed his key inside. Once he posted his discovery on YouTube, people across the globe were inserting their key in the notch, activating a hidden hologram chip embedded in the key’s handle. This beamed a message. Two silver words. One date. They’re coming. May 30, 2005 By the time Mr. Masrani held his press conference the next day, the entire world was buzzing about the possibility of a new park and a chance to get close to the dinosaurs. Both of the islands had been restricted for so long, it was the only thing anyone could talk about. It’s one of those things you compare notes on with other people: Where were you when Masrani announced Jurassic World?