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Apabila kau rasa sedih dan kau tak boleh nak luahkan... benda tu akan jadi satu perkara yang kau akan ingat sampai bila-bila. Apabila perkara tu terkumpul dengan perkara-perkara sedih yang lain... kau tahu tak, sakit? Dan masa tu, kau menangis mcm mana pun, rasa sakit tu takkan kurang.
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Syud (Tentang... Dhiya)
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Every choice has a consequence, every consequence another choice. Little agonies waiting to be embraced. Only the moment before the choice really weighs anything. Very heavy moments, exploding into nothing.
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MCM
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I just inhaled kimchi ramen. Nose on fire. Next chapter may be obscured by tears.
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MCM
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He had the vibe of a man who was permanently pleased with himself despite there being no evidence indicating why he should be.
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Caimh McDonnell (The Final Game (MCM Investigations #1))
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I'm Canadian, so I'm an expert at mundane fatalism.
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MCM
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Curse you, cheap beer. Must find miso in tiny packet.
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MCM
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The place was well furnished but cluttered, a sure sign of an elderly resident. No matter how much space you had available, life had a way of filling it.
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Caimh McDonnell (The Final Game (MCM Investigations #1))
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Charlotte was an ‘influencer’ – a thoroughly twenty-first century phenomenon where someone’s value was linked into their social media following.
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Caimh McDonnell (The Final Game (MCM Investigations #1))
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It was now 8am. He’d been up for two hours because he was a man in his sixties and it was one of life’s great jokes, that when you finally found yourself with nothing pressing to get up for, your body would wake you up earlier than ever.
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Caimh McDonnell (The Final Game (MCM Investigations #1))
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Diariamente somos bombardeados e envolvidos por informações, através de imagens e sons que, de uma forma ou de outra, tentam criar, mudar ou cristalizar atitudes ou opiniões nos indivíduos. É o efeito dos meios de comunicação de massa (MCM) em nossas relações sociais.
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Anonymous
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In money-lenders’ capital the form M-C-M is reduced to the two extremes without a mean, M-M , money exchanged for more money, a form that is incompatible with the nature of money, and therefore remains inexplicable from the standpoint of the circulation of commodities. Hence Aristotle: “since chrematistic is a double science, one part belonging to commerce, the other to economic, the latter being necessary and praiseworthy, the former based on circulation and with justice disapproved (for it is not based on Nature, but on mutual cheating), therefore the usurer is most rightly hated, because money itself is the source of his gain, and is not used for the purposes for which it was invented.
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Karl Marx (Das Kapital - Capital)
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In this circuit, the stage of production, the function of P, forms an interruption in the circulation process M–C…C′–M′, whose two phases are in turn only a mediation of simple circulation M–C–M′. The production process here appears formally and explicitly, in the actual form of the circuit itself, for what it actually is in the capitalist mode of production, a mere means for the valorization of the value advanced; i.e. enrichment as such appears as the inherent purpose of production.
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Karl Marx (Capital: Critique of Political Economy, Vol 2)
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Even back when they’d had their kids, which had been a very different time, Jimmy had done his share of feeds and nappy changes. While he’d like to feel he was ahead of his time in realising that raising kids was both parents’ responsibility if he was honest, he just really liked it. Changing a nappy, doing a feed – it was always just fixing a problem. He liked to fix things, especially when there was a smiling baby at the end of it.
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Caimh McDonnell (The Final Game (MCM Investigations #1))
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But now, in the circulation M-C-M, value suddenly presents itself as a self-moving substance which passes through a process of its own, and for which commodities and money are both mere forms. But there is more to come: instead of simply representing the relations of commodities, it now enters into a private relationship with itself, as it were. It differentiates itself as original value from itself as surplus-value, just as God the Father differentiates himself from himself as God the Son…Value therefore now becomes value in process, money in process, and, as such, capital. (256)
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David Harvey (A Companion to Marx's Capital)
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Marx defines the commodity form of circulation (commodity—money —commodity, or C—M—C, for short) as an exchange of use values (the use of shoes against bread, for example) which depends essentially upon the qualities of the goods being exchanged. Money functions here as a convenient intermediary. We now encounter a form of circulation, M—C—M, which begins and ends with exactly the same commodity. The only possible motivation for putting money into circulation on a repeated basis is to obtain more of it at the end than was possessed at the beginning. A quantitative relation replaces the exchange of qualities. Money is thrown into circulation to make more money — a profit. And money that circulates in this way is called capital.
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David Harvey (The Limits to Capital)
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You are kidding?” “Do I look like I’m kidding?” “Again, with apologies to your plastic surgeon, it is literally impossible to tell.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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I grew up believing that drinking cow’s milk was normal, and that those who can’t – because it gives them painful flatulence – are the odd ones. But, it turns out that milk-slurpers are the new kids on the block. Our prehistoric ancestors were hunting animals millions of years ago, but it wasn’t until the Neolithic era that humans actually consumed their milk. Is it simply that it hadn’t occurred to us before? Were we too busy hiding from cave lions? Well, maybe. But in reality it’s biology that determined the success of the switchover, not lack of effort. Until about 7,500 years ago, our adult ancestors simply couldn’t process the sugary lactose in milk, just as 70 per cent of the world’s people can’t today. It was only random mutations in the MCM6 gene that produced an enzyme called lactase that stops the uncomfortable build-up of stomach gas.
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Greg Jenner (A Million Years in a Day: A Curious History of Daily Life)
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From our interviews we therefore identified four marketing management capabilities that comprise the MCM capability of a firm: (1) selection, (2) portfolio view, (3) monitoring, and (4) adaptive learning.
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Mark Jeffery (Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know)
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What does this mean? It means that there is a statistical link to firm performance through the MCM component capabilities of selection, portfolio view, monitoring, and adaptive learning. That is, firms that have these processes in place have better market performance, brand equity, and customer equity relative to the market average.
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Mark Jeffery (Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know)
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optimizing MCM is not a matter of a “big-bang” initiative but instead involves a deliberate step-by-step process. A phased approach will help keep implementation momentum up; foster senior executive confidence, which will increase their buy-in;
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Mark Jeffery (Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know)
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He’d been up for two hours because he was a man in his sixties and it was one of life’s great jokes, that when you finally found yourself with nothing pressing to get up for, your body would wake you up earlier than ever.
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Caimh McDonnell (The Final Game (MCM Investigations #1))
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He’s started making his own dance music,” interjected Phil. “It’s like listening to a washing machine having a heart attack.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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Phillips gave her a startled look, like a dog who’d just realised why the vet was wearing a glove.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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Yeah. We even organised a group discount on gorilla suits. They’re cheaper to buy than to rent. The costume-rental business is an absolute capitalist clusterfuck, designed to deny the proletariat ownership of—” “OK, OK,” interrupted Brigit. “Keep it in your pants, Comrade King Kong.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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Oh God, said both voices, I really wish he hadn’t done that.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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Just as lockdown finished, he’d had his accident and ended up stuck inside for a whole different bunch of reasons. He’d completed Netflix, he was certain of it. He’d seen every last thing on there. He’d watched it in all languages, too. For a couple of days the week before, he’d become convinced he could actually speak Korean.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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The problem with the human brain, thought Brigit, is that you couldn’t stop the bloody thing from thinking. In particular, you couldn’t stop it thinking certain thoughts even if you really, really didn’t want to be a person who thought those thoughts.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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He’s older than your dad.” “Only in human years. Not in movie-star years.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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It was an example of why Jimmy Stewart had always told his kids to tell the truth in life – not for strong moral reasons, per se, it was just that in the long run, the possibilities for embarrassment when getting caught out by your own lie were far worse than the truth could ever be.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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Before last night, Deccie, like everyone else in Ireland, had slagged off Bono. Damn bleeding-heart do-gooder. Tax-dodging so-and-so. He didn’t do enough; he did too much. The new music was shite; the old music was shite. The new way they played the old music was shite. Say what you wanted about the fella, he provided an invaluable service in being somebody everybody could hate, even if it was for reasons that were diametrically opposed.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))
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Who I should have gone for,” continued Deccie, “is Lassie or, ideally, Mr Ed. I mean, Lassie is a bona fide tracker who can bite your leg, but Mr Ed could talk, and I don’t care who you are – if a talking horse corners you and starts asking questions, you’re going to crack and confess.
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Caimh McDonnell (Deccie Must Die (MCM Investigations #2))