Mcdonald's Commercial Quotes

The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.

When you ask most people to reflect on their very first memory, the recollections usually fall within a range of familiar vignettes—that first game of catch with Mom or Dad, playing with a beloved stuffed animal or favorite toy, or watching Saturday morning cartoons. My first memory is shooting that McDonald’s commercial. I can’t remember anything before the start of my career.

commercial paper is short-term money, loaned out for thirty to forty days or less. This market is used by the biggest and best blue-chip companies. Commercial paper is the quickest, cheapest, and easiest way for them to raise a fast loan that is not regulated by the SEC. As

I’ve been out here pondering the meaning of life.” “That bad, huh?” “Not so bad. They’re good kids. Just drifting out into their own orbits already. It’s natural, it’s right. Though I guess I have this image . . . I don’t know. . . .” “Of some perfect, endless family life?” she said. “All happiness and McDonald’s commercials?” “No McDonald’s, but, yeah, I guess so. Something that doesn’t just dissolve in a burst of cell phones and grumpiness, then whoosh away into biannual visits.” “You’re

He fielded all questions that students put to him, exhibiting in his lectures and discussions the qualities which have made him a present-day commercial legend: his tough-minded business philosophy; his virtually compulsive adherence to the fundamental operating strategies designed to attract the family market; his emphasis on such basic qualities as courtesy, cleanliness, and service; and his abiding loyalty to his associates, particularly to those who have served McDonald’s since its fledgling years.

One of the reasons his subordinated lease idea worked so well was that in the late fifties we didn’t have the proliferation of franchise operations and the fierce competition for commercial fringe property that developed in the course of the next twenty years.

If a child sees a McDonald’s commercial every single day, it would take them almost a year to see just one commercial about 5 A Day.

watching McDonald’s commercials, they spend 1 minute on 5 A Day.

And this is the critical point: in a media world where what people shout overshadows what they actually do, the backlash sometimes appears to be the only dissenter out there, the only movement that has a place for the uncool and the funny-looking and the pious, for all the stock buffoons that our mainstream culture glories in lampooning. In this sense the backlash is becoming a perpetual alter-ego to the culture industry, a feature of American life as permanent and as strange as Hollywood itself. Even as it rejects the broader commercial culture, though, the backlash also mimics it. Conservatism provides its followers with a parallel universe, furnished with all the same attractive pseudospiritual goods as the mainstream: authenticity, rebellion, the nobility of victimhood, even individuality. But the most important similarity between backlash and mainstream commercial culture is that both refuse to think about capitalism critically. Indeed, conservative populism’s total erasure of the economic could only happen in a culture like ours where material politics have already been muted and where the economic has largely been replaced by those aforementioned pseudospiritual fulfillments. This is the basic lie of the backlash, the manipulative strategy that makes the whole senseless parade possible. In all of its rejecting and nay-saying, it resolutely refuses to consider that the assaults on its values, the insults, and the Hollywood sneers are all products of capitalism as surely as are McDonald’s hamburgers and Boeing 737s.

In Southern California it didn't make any difference anyhow where you went; there was always the same McDonaldburger place over and over, like a circular strip that turned past you as you pretended to go somewhere. And when finally you got hungry and went to the McDonaldburger place and bought a McDonald's hamburger, it was the one they sold you last time and the time before that and so forth, back to before you were born, and in addition bad people—liars—said it was made out of turkey gizzards anyhow. They had by now, according to their sign, sold the same original burger fifty billion times. He wondered if it was to the same person. Life in Anaheim, California, was a commercial for itself, endlessly replayed. Nothing changed; it just spread out farther and farther in the form of neon ooze. What there was always more of had been congealed into permanence long ago, as if the automatic factory that cranked out these objects had jammed in the on position. How the land became plastic, he thought, remembering the fairy tale "How the Sea Became Salt." Someday, he thought, it'll be mandatory that we all sell the McDonald's hamburger as well as buy it; we'll sell it back and forth to each other forever from our living rooms. That way we won't even have to go outside.

I started to recognize other kids from the auditions. River Phoenix was one of the regulars at that time. He was one of Iris Burton’s big hits. We would often audition for the same parts. Sadly, he later died of a drug overdose outside the Viper Room in Hollywood. I did commercials for Count Chocula, Polaroid, McDonald’s, Formula 409, He-Man, Kool-Aid, Pepsi, Fruit Roll-Ups, All laundry detergent, Hawaiian Punch, Northwest Orient Airlines—and so many more that none of us can remember all the products I represented.

I first met Tracey Gold when we played brother and sister in a McDonald’s commercial. We met again in the made-for-television movie Beyond Witch Mountain. Later she played a cheerleader while I played a football star in the Robin Williams/Kurt Russell film The Best of Times. She was cute, she was good and she was always working on something. I had a bit of a crush on her at the time—which probably sounds a bit creepy to the rest of the world who think of us as siblings.

Being an expat can complicate your feelings about being American. We tend to possess an assumed superiority that I only noticed when it was punctured. I was also jarred by the commercialism that could engulf anything in the United States. Everything from a McDonald's Happy Meal to a spider exhibit at New York's Museum of Natural History was a marketing opportunity for the latest Hollywood blockbuster. I was overwhelmed by the simple act of walking into a grocery store, blinking under the bright fluorescent lights, and staring at the massive, overstocked aisles.