Mattresses Godfather Quotes

He’s changed?” “Yes. He’s started hanging out with a different crowd, a richer crowd. The men are all so arrogant. They don’t doubt themselves for a minute. They go to work and people agree with them all day long. And then they come home and their wives agree with them too. It’s a rarefied group, but—if you hang around with them long enough—it starts to feel like that’s how things should be. Regular working families, families where wives are equals, begin to seem like losers. You know the husband would start bossing the wife around if he made enough money, if he was man enough.” Sarah raised an eyebrow. “Man enough?” “Yes. It’s surreal. You’ve got all these nerdy-looking, chubby men who built their fortunes behind desks. And as soon as they get rich, they start using all this macho language, as if they’re gangsters or something. The other day, I heard one of Andrew’s partners talking about a competitor starting a price war. He said, ‘If those bastards screw with us, we’ll take ’em to the mattresses.’” Sarah caught the Godfather reference and smiled. “Yes. I’ve heard that kind of talk before. Bank account becomes a proxy for dick size.” “Exactly!

By the time Google was telling Semel $1 billion, $3 billion, and then $6 billion, they had a plan. Now it was time to put that plan into action. It was time to go to the mattresses. At first, they called it Project Godfather. They called it that because, in the movie The Godfather, there’s a montage where, as Al Pacino’s Michael Corleone has his godson baptized in church, his hit men take out all of his family’s enemies at once. That was the plan Decker, Weiner, and Coppel had come up with for Yahoo. They were going to have Yahoo’s M&A team take out the entire search industry—except Google, of course—all at once.