Manufactured Home Quotes

If time be judiciously employed, there is time for everything.

This misfortune you find is of your own manufacture. Keep hold of what you have, it will harm no other, for hatred comes home to the hand that chose it.

This world, in which reason is more and more at home, is not habitable. It is hard and cold like those depots in which are piled up goods that cannot satisfy: neither clothe those who are naked, nor feed those who are hungry; it is as impersonal as factory hangars and industrial cities in which manufactured things remain abstract, true with statistical truth and borne on the anonymous circuit of the economy, resulting from skilful planning decisions which cannot prevent, but prepare disasters. There it is, the mind in its masculine essence, living on the outside, exposed to the violent, blinding sun, to the trade winds that beat against it and beat it down, on a land without folds, rootless, solitary and wandering and thus already alienated by the very things which it caused to be produced and which remain untameable and hostile.

Love can’t be bought, manufactured, or elicited on request. It’s a gift that we choose to give and to receive. It’s unselfish and maybe it can’t move mountains, but it can do something even better: it can save a life.

Landsman recognizes the expression on Dick's face...The face of a man who feels he was born into the wrong world. A mistake has been made; he is not where he belongs. Every so often he feels his heart catch, like a kite on a telephone wire, on something that seems to promise him a home in the world or a means of getting there. An American car manufactured in his far-off boyhood, say, or a motorcycle that once belonged to the future king of England, or the face of a woman worthier than himself of being loved.

With its passive and unobtrusive despotism, the camera governed the smallest spaces of our lives. Even in the privacy of our own homes we had all been recruited to play our parts in what were little more than real-life commercials. As we cooked in our kitchens we were careful to follow the manufacturer's instructions, as we made love in our bedrooms we embraced within a familiar repertoire of gestures and affections. The medium of film had turned us all into minor actors in an endlessly running daytime serial. In the future, airliners would crash and presidents would be assassinated within agreed conventions as formalised as the coronation of a tsar.

I wrote home to say how lovely everything was, and I used flourishing words and phrases, as if I were living life in a greeting card - the kind that has a satin ribbon on it, and quilted hearts and roses, and is expected to be so precious to the person receiving it that the manufacturer has placed a leaf of plastic on the front to protect it.

[…] the lady, her eye catching sight of an advertisement of somebody’s cocoa, said ‘Shocking!’ and turned the other way. Really, there was some excuse for her. One notices, even in England, the home of the proprieties, that the lady who drinks cocoa appears, according to the poster, to require very little else in this world; a yard or so of art muslin at the most. On the Continent she dispenses, so far as one can judge, with every other necessity of life. Not only is cocoa food and drink to her, it should be clothes also, according to the idea of the cocoa manufacturer.

I asked what had brought her to San Francisco, and she said she was here on business—handbag manufacturing, boring stuff. She waved a hand laden with emerald and sapphire eternity bands. To think I’d left my engagement ring at home for fear of appearing too flashy.

Britain also banned exports from its colonies that competed with its own products, home and abroad. It banned cotton textile imports from India ('calicoes'), which were then superior to the British ones. In 1699 it banned the export of woolen cloth from its colonies to other countries (the Wool Act), destroying the Irish woolen industry and stifling the emergence of woollen manufacture in America.

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the white-manufactured authenticity about blackness was a means for people who looked like him to both police their gentility and defend their innocence.

Love can’t be bought, manufactured, or elicited on request. It’s a gift that we choose to give and

women had been sent back home, to manufacture male babies and avoid waste in household expenditures.

Maybe it begins the day you pledge allegiance, face the flag and suddenly clutch your left clavicle because you find a tender puff of breast where yesterday your heart was Or maybe it happens later when you're walking home from school and they rush you on the street-- those boys who reach out fast, disgrace your blouse with rubs of dirt, their laughter stinging hot against your face. And you bite your rage, swallow your tears because the fact is, your territory's up for grabs and somehow it's your own damned fault. And one day you stand at your mirror armed with jars and razor blades against the scents and grasses of your shameless bleeding body, and you see what you've become--a freak manufactured to disguise the real one, the one who sometimes still recalls your innocence, the time before you became a dirty joke. And maybe it begins to end the day you try against the odds to love yourself again. Even though you know the worst thing you can call someone is cunt, you try to love the flesh and fur you are, that convoluted, prehistoric flower, petals dripping weeds and echoing vaguely fragrant odors of the sea.

The child cannot too early learn to be a good citizen? I think this is questionable: citizenship is an adult affair. Let school and home teach the child to respect the laws and institutions of his country. For the time being that should suffice. To use the juvenile novel or biography to turn the child into an internationalist or an advocate of racial tolerance may be high-minded, but I would suggest that the child first be allowed to turn into a boy or girl. Pious Little Rollo is dead; the Good Little Citizen is replacing him. The moralistic literature of the last century tried to produce small paragons of virtue. How about our urge to manufacture small paragons of social consciousness?

You see these dictators on their pedestals, surrounded by the bayonets of their soldiers and the truncheons of their police. On all sides they are guarded by masses of armed men, cannons, aeroplanes, fortifications, and the like - they boast and vaunt themselves before the world, yet in their hearts there is unspoken fear. They are afraid of words and thoughts; words spoken abroad, thoughts stirring at home - all the more powerful because forbidden - terrify them. A little mouse of thought appears in the room, and even the mightiest potentates are thrown into panic. They make frantic efforts to bar our thoughts and words; they are afraid of the workings of the human mind. Cannons, airplanes, they can manufacture in large quantities; but how are they to quell the natural promptings of human nature, which after all these centuries of trial and progress has inherited a whole armoury of potent and indestructible knowledge?

The juxtaposition is jarring: Religious institutions remain a positive force in people’s lives, but in a part of the country slammed by the decline of manufacturing, joblessness, addiction, and broken homes, church attendance has fallen off.

It is done, lifemate.Come home to me. Savannah's voice was low and compelling, soft, seductive, not in the least concerned with his insistence that she see that he was a killer. That he would always be a killer. This is where you belong.Not alone, never alone. Can't you feel me reaching for you? Feel me,Gregori. Feel me reaching for you.Needing you. He could feel it, in his mind, in his heart.Her voice touched him in some secret, deep place he kept locked away even from himself. She was everything beautiful in the world,and,God help him them both,he could not bring himself to give her up. I need you,Gregori. The whisper came again. This time there was a new urgency in it.She swamped him with her desire,with rising heat and sudden fear that he would leave her alone. Gregori? Answer me. Don't leave me. I couldn't bear it if you did. There is no chance of such a thing, ma petite. I am coming home. It was the only home he had ever known, the only sanctuary he had ever had: Savannah. She whispered to him, soft and sensuous, a dream of his for so long that she was a part of his soul. She whispered to him of unconditional, total acceptance. He launched himself skyward, his body dissolving into the mist, to become part of the moving fog he had manufactured.

There is nothing in the world which an artist cannot recreate into something poetic, ennobling. And why do we read these things? They are not facts, they do not improve our business skills, our techniques in manufacturing goods, the management of a home. That is what most of you will be doing anyway. We read these because they teach us about people, we can see ourselves in them, in their problems. And by seeing ourselves in them, we clarify ourselves, we explain ourselves to ourselves, so we can live with ourselves…

Emptiness was an index. It recorded the incomprehensible chronicle of the metropolis, the demographic realities, how money worked, the cobbled-together lifestyles and roosting habits. The population remained at a miraculous density, it seemed to him, for the empty rooms brimmed with evidence, in the stragglers they did or did not contain, in the busted barricades, in the expired relatives on the futon beds, arms crossed over their chests in ad hoc rites. The rooms stored anthropological clues re: kinship rituals and taboos. How they treated their dead. The rich tended to escape. Entire white-glove buildings were devoid, as Omega discovered after they worried the seams of and then shattered the glass doors to the lobby (no choice, despite the No-No Cards). The rich fled during the convulsions of the great evacuation, dragging their distilled possessions in wheeled luggage of European manufacture, leaving their thousand-dollar floor lamps to attract dust to their silver surfaces and recount luxury to later visitors, bowing like weeping willows over imported pile rugs. A larger percentage of the poor tended to stay, shoving layaway bureaus and media consoles up against the doors. There were those who decided to stay, willfully uncomprehending or stupid or incapacitated by the scope of the disaster, and those who could not leave for a hundred other reasons - because they were waiting for their girlfriend or mother or soul mate to make it home first, because their mobility was compromised or a relative was debilitated, crutched, too young. Because it was too impossible, the enormity of the thought: This is the end. He knew them all from their absences.

Every pregnancy results in roughly two years of lost menstruation. If you are a manufacturer of menstrual pads, this is bad for business. So you ought to know about, and be so happy about, the drop in babies per woman across the world. You ought to know and be happy too about the growth in the number of educated women working away from home. Because these developments have created an exploding market for your products over the last few decades among billions of menstruating women now living on Levels 2 and 3. But, as I realized when I attended an internal meeting at one of the world’s biggest manufacturers of sanitary wear, most Western manufacturers have completely missed this. Instead, when hunting for new customers they are often stuck dreaming up new needs among the 300 million menstruating women on Level 4. “What if we market an even thinner pad for bikinis? What about pads that are invisible, to wear under Lycra? How about one pad for each kind of outfit, each situation, each sport? Special pads for mountain climbers!” Ideally, all the pads are so small they need to be replaced several times a day. But like most rich consumer markets, the basic needs are already met, and producers fight in vain to create demand in ever-smaller segments. Meanwhile, on Levels 2 and 3, roughly 2 billion menstruating women have few alternatives to choose from. These women don’t wear Lycra and won’t spend money on ultrathin pads. They demand a low-cost pad that will be reliable throughout the day so they don’t have to change it when they are out at work. And when they find a product they like, they will probably stick to that brand for their whole lives and recommend it to their daughters.

Elizabeth disliked the tragic, martyred image of Virginia Woolf which grew up after her death. When she read the first volume of William Plomer's autobiography, At Home, in 1958, she told him that ‘only you seem to bring back Virginia's laughter - I get so bored and irked by the tragic fiction which has been manufactured about her since 1941.

The hypothesis advanced by the propaganda model, excluded from debate as unthinkable, is that in dealing with the American wars in Indochina, the media were "unmindful", but highly "patriotic" in the special and misleading sense that they kept -- and keep -- closely to the perspective of official Washington and the closely related corporate elite, in conformity to the general "journalistic-literary-political culture" from which "the left" (meaning dissident opinion that questions jingoist assumptions) is virtually excluded. The propaganda model predicts that this should be generally true not only of the choice of topics covered and the way they are covered, but also, and far more crucially, of the general background of the presuppositions within which the issues are framed and the news presented. Insofar as there is debate among dominant elites, it will be reflected within the media, which in this narrow sense, may adopt an "adversarial stance" with regard to those holding office, reflecting elite dissatisfaction with current policy. Otherwise the media will depart from elite consensus only rarely and in limited ways. Even when large parts of the general public break free of the premises of the doctrinal system, as finally happened during the Indochina wars, real understanding based upon an alternative conception of the evolving history can be developed only with considerable effort by the most diligent and skeptical. And such understanding as can be reached through serious and often individual effort will be difficult to sustain or apply elsewhere, an extremely important matter for those who are truly concerned with democracy at home and "the influence of democracy abroad," in the real sense of these words.

Our merchants and master manufacturers complain much of the bad effects of high wages in raising the price, and thereby lessening the sale of their goods, both at home and abroad. They say nothing concerning the bad effects of high profits; they are silent with regard to the pernicious effects of their own gains; they complain only of those of other people.

The country of Croatia was lifted from recession when Kandinsky took a liking to its beaches and built a vacation home, plus several manufacturing plants; certain historians pin America’s downfall to a tax that chased Kandinsky’s California business away. Moreover, Kandinsky boasted a blue-blood pedigree: the right schools, the right clubs, actual royals in the roots of his family tree.

God created all things and is interested in all things. All truth, then, is God’s truth, and all areas of learning and all ethical jobs are legitimate areas of service to him and are part of what goes into building his kingdom. We must develop a kingdom perspective on our work in every sector of the economy, whether manufacturing, service industries, business, finance, education, health care, arts, or media. On a social level, we need to provide meaningful work for others and seek to eliminate drudgery as much as possible, and so to affirm the dignity of the people around us. We also have the right to enjoy the fruits of our labor. Government has its legitimate functions and can collect taxes for those purposes, but we should be permitted to keep the bulk of what we earn.

Over the years I have read many, many books about the future, my ‘we’re all doomed’ books, as Connie liked to call them. ‘All the books you read are either about how grim the past was or how gruesome the future will be. It might not be that way, Douglas. Things might turn out all right.’ But these were well-researched, plausible studies, their conclusions highly persuasive, and I could become quite voluble on the subject. Take, for instance, the fate of the middle-class, into which Albie and I were born and to which Connie now belongs, albeit with some protest. In book after book I read that the middle-class are doomed. Globalisation and technology have already cut a swathe through previously secure professions, and 3D printing technology will soon wipe out the last of the manufacturing industries. The internet won’t replace those jobs, and what place for the middle-classes if twelve people can run a giant corporation? I’m no communist firebrand, but even the most rabid free-marketeer would concede that market-forces capitalism, instead of spreading wealth and security throughout the population, has grotesquely magnified the gulf between rich and poor, forcing a global workforce into dangerous, unregulated, insecure low-paid labour while rewarding only a tiny elite of businessmen and technocrats. So-called ‘secure’ professions seem less and less so; first it was the miners and the ship- and steel-workers, soon it will be the bank clerks, the librarians, the teachers, the shop-owners, the supermarket check-out staff. The scientists might survive if it’s the right type of science, but where do all the taxi-drivers in the world go when the taxis drive themselves? How do they feed their children or heat their homes and what happens when frustration turns to anger? Throw in terrorism, the seemingly insoluble problem of religious fundamentalism, the rise of the extreme right-wing, under-employed youth and the under-pensioned elderly, fragile and corrupt banking systems, the inadequacy of the health and care systems to cope with vast numbers of the sick and old, the environmental repercussions of unprecedented factory-farming, the battle for finite resources of food, water, gas and oil, the changing course of the Gulf Stream, destruction of the biosphere and the statistical probability of a global pandemic, and there really is no reason why anyone should sleep soundly ever again. By the time Albie is my age I will be long gone, or, best-case scenario, barricaded into my living module with enough rations to see out my days. But outside, I imagine vast, unregulated factories where workers count themselves lucky to toil through eighteen-hour days for less than a living wage before pulling on their gas masks to fight their way through the unemployed masses who are bartering with the mutated chickens and old tin-cans that they use for currency, those lucky workers returning to tiny, overcrowded shacks in a vast megalopolis where a tree is never seen, the air is thick with police drones, where car-bomb explosions, typhoons and freak hailstorms are so commonplace as to barely be remarked upon. Meanwhile, in literally gilded towers miles above the carcinogenic smog, the privileged 1 per cent of businessmen, celebrities and entrepreneurs look down through bullet-proof windows, accept cocktails in strange glasses from the robot waiters hovering nearby and laugh their tinkling laughs and somewhere, down there in that hellish, stewing mess of violence, poverty and desperation, is my son, Albie Petersen, a wandering minstrel with his guitar and his keen interest in photography, still refusing to wear a decent coat.

Historically, noted James Manyika, one of the authors of the McKinsey report, companies kept their eyes on competitors “who looked like them, were in their sector and in their geography.” Not anymore. Google started as a search engine and is now also becoming a car company and a home energy management system. Apple is a computer manufacturer that is now the biggest music seller and is also going into the car business, but in the meantime, with Apple Pay, it’s also becoming a bank. Amazon, a retailer, came out of nowhere to steal a march on both IBM and HP in cloud computing. Ten years ago neither company would have listed Amazon as a competitor. But Amazon needed more cloud computing power to run its own business and then decided that cloud computing was a business! And now Amazon is also a Hollywood studio.

Yet with the rise of AI, robots, and 3-D printers, cheap unskilled labor will become far less important. Instead of manufacturing a shirt in Dhaka and shipping it all the way to the United States, you could buy the shirt’s code online from Amazon and print it in New York. The Zara and Prada stores on Fifth Avenue could be replaced by 3-D printing centers in Brooklyn, and some people might even have a printer at home. Simultaneously, instead of calling customer service in Bangalore to complain about your printer, you could talk with an AI representative in the Google cloud (whose accent and tone of voice would be tailored to your preferences). The newly unemployed workers and call center operators in Dhaka and Bangalore don’t have the education necessary to switch to designing fashionable shirts or writing computer code—so how will they survive?

The most ubiquitous form on the mainland is crystal, which is often manufactured with such ingredients as decongestants and brake cleaner in what the DEA has called “Beavis and Butt-head” labs in homes and garages. Mobile, or “box,” labs in campers and vans, and labs in motels, have been discovered in every state. In 2006, Bill Maher quipped, “If Americans get any dumber about science, they won’t even be able to make their own crystal meth.

Although per capita income doubled during the half-century, not all sectors of society shared equally in this abundance. While both rich and poor enjoyed rising incomes, their inequality of wealth widened significantly. As the population began to move from farm to city, farmers increasingly specialized in the production of crops for the market rather than for home consumption. The manufacture of cloth, clothing, leather goods, tools, and other products shifted from home to shop and from shop to factory. In the process many women experienced a change in roles from producers to consumers with a consequent transition in status. Some craftsmen suffered debasement of their skills as the division of labor and power-driven machinery eroded the traditional handicraft methods of production and transformed them from self-employed artisans to wage laborers. The resulting potential for class conflict threatened the social fabric of this brave new republic.

The American dream, here it is: In America (and this is not just confined to America of course), if you work hard, play by the rules, you will succeed. Work hard, play by the rules, you will succeed. That’s part of the dream. Typically, it also includes a metric for what constitutes success. It almost invariably takes a commodified form, success. Since that’s the kind of reward a capitalist system can and must deliver. For example, a recurrent formulation is a home of one’s own.

As lighting manufacturers developed new, more energy-efficient technologies, such as LEDs and fluorescents, suddenly a light bulb was not just a light bulb anymore. But no one told us light-bulb buyers. “People don’t know they should be looking for three thousand degrees Kelvin, or what we call warm light, so instead they come home with four thousand or five thousand degrees Kelvin, which is cool light.” This information is printed on packages, but most people don’t know to look for it.

So when the displays were erected it came as something of a surprise to discover that the American section was an outpost of wizardry and wonder. Nearly all the American machines did things that the world earnestly wished machines to do—stamp out nails, cut stone, mold candles—but with a neatness, dispatch, and tireless reliability that left other nations blinking. Elias Howe’s sewing machine dazzled the ladies and held out the impossible promise that one of the great drudge pastimes of domestic life could actually be made exciting and fun. Cyrus McCormick displayed a reaper that could do the work of forty men—a claim so improbably bold that almost no one believed it until the reaper was taken out to a farm in the Home Counties and shown to do all that it promised it could. Most exciting of all was Samuel Colt’s repeat-action revolver, which was not only marvelously lethal but made from interchangeable parts, a method of manufacture so distinctive that it became known as “the American system.

After manufacture, the units go into the field. With consumer products, that means they go into millions of homes where any bugs you created are enjoyed by many. With medical, aviation, or other critical products, your bugs may be catastrophic (which is why you get to do so much paperwork). With scientific or monitoring equipment, the field could be a place where the unit cannot ever be retrieved (or retrieved only at great risk and expense; consider the devices in volcano calderas), so it had better work.

fad is a wave in the ocean, and a trend is the tide. A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good. Furthermore, a company often tends to gear up as if a fad were a trend. As a result, the company is often stuck with a lot of staff, expensive manufacturing facilities, and distribution networks. (A fashion, on the other hand, is a fad that repeats itself. Examples: short skirts for women and double-breasted suits for men. Halley’s Comet is a fashion because it comes back every 75 years or so.) When the fad disappears, a company often goes into a deep financial shock. What happened to Atari is typical in this respect. And look how Coleco Industries handled the Cabbage Patch Kids. Those homely dolls hit the market in 1983 and started to take off. Coleco’s strategy was to milk the kids for all they were worth. Hundreds of Cabbage Patch novelties flooded the toy stores. Pens, pencils, crayon boxes, games, clothing. Two years later, Coleco racked up sales of $776 million and profits of $83 million. Then the bottom dropped out of the Cabbage Patch Kids. By 1988 Coleco went into Chapter 11. Coleco died, but the kids live on. Acquired by Hasbro in 1989, the Cabbage Patch Kids are now being handled conservatively. Today they’re doing quite well.

By around 2008, the number of objects connected to the Internet exceeded the number of people connected to the Internet—a transition that some point to as the beginning of the Internet of Things (IoT). Those things include cars, home appliances, traffic lights, vending machines, thermostats, quadcopters, cameras, environmental sensors, robots, and all kinds of material goods both in the manufacturing process and in the distribution and retail system. This provides AI systems with far greater sensory and control access to the real world.

Eating forks were thought comically dainty and unmanly—and dangerous, too, come to that. Since they had only two sharp tines, the scope for spearing one’s lip or tongue was great, particularly if one’s aim was impaired by wine and jollity. Manufacturers experimented with additional numbers of tines—sometimes as many as six—before settling, late in the nineteenth century, on four as the number that people seemed to be most comfortable with. Why four should induce the optimum sense of security isn’t easy to say, but it does seem to be a fundamental fact of flatware psychology.

From his corner office on the ground floor of the St. Cyril station house, Inspector Dick has a fine view of the parking lot. Six Dumpsters plated and hooped like iron maidens against bears. Beyond the Dumpsters a subalpine meadow, and then the snow¬ capped ghetto wall that keeps the Jews at bay. Dick is slouched against the back of his two-thirds-scale desk chair, arms crossed, chin sunk to his chest, star¬ing out the casement window. Not at the mountains or the meadow, grayish green in the late light, tufted with wisps of fog, or even at the armored Dumpsters. His gaze travels no farther than the parking lot—no farther than his 1961 Royal Enfield Crusader. Lands¬man recognizes the expression on Dick's face. It's the expression that goes with the feeling Landsman gets when he looks at his Chevelle Super Sport, or at the face of Bina Gelbfish. The face of a man who feels he was born into the wrong world. A mistake has been made; he is not where he belongs. Every so often he feels his heart catch, like a kite on a telephone wire, on something that seems to promise him a home in the world or a means of getting there. An American car manufactured in his far-off boyhood, say, or a motor¬cycle that once belonged to the future king of England, or the face of a woman worthier than himself of being loved.

However hyped the risk of germs may be, it is at least real. Some corporations go so far as to conjure threats where there are none. A television ad for Brita, the German manufacturer of water-filtration systems, starts with a close-up of a glass of water on a kitchen table. The sound of a flushing toilet is heard. A woman opens a door, enters the kitchen, sits at the table and drinks the water. The water in your toilet and the water in your faucet "come from the same source," the commercial concludes. Sharp-eyed viewers will also see a disclaimer a the start of the ad printed in tiny white letters: MUNICIPAL WATER IS TREATED FOR CONSUMPTION. This is effectively an admission that the shared origin of the water in the glass and the toilet is irrelevant and so the commercial makes no sense--at least not on a rational level. As a pitch aimed at Gut, however, it makes perfect sense. The danger of contaminated drinking water is as old as humanity, and the worst contaminant has always been feces. Our hardwired defense against contamination is disgust, an emotion that drives us to keep our distance from the contaminant. By linking the toilet and the drinking glass, the commercial connects feces to our home's drinking water and raises an ancient fear--a fear that can be eased with the purchase of one of the company's many fine products.

The fungus Shenidioides had originated in Shenzhen, then spread to nearby regions of China. The reigning theory, first disseminated by a prominent doctor in the Huffington Post, was that the new strain of fungal spores had inadvertently developed within factory conditions of manufacturing areas, the SEZs in China, where spores fed off the highly specific mixture of chemicals. To predict the transmission of the fever, the blogger claimed, wind patterns may be analyzed. Not only that, but the holiday traffic surrounding the mass commute of migrant factory workers back to their home villages, such as during Chinese New Year, should also be limited. Traffic carries spores.

We are about to part. Yes, I myself am detached from the convent, to live for a time in the crater of a volcano. I am to be a clerk in a great manufactory, where the workmen are infected with communistic doctrines, and dream of social destruction, the abolishment of masters, — not knowing that that would be the death of industry, of commerce, of manufactures. I shall stay there goodness knows how long, — perhaps a year, — keeping the books and paying the wages. This will give me an entrance into a hundred or a hundred and twenty homes of working-men, misled, no doubt, by poverty, even before the pamphlets of the day misled them. But you and I can see each other on Sundays and fete-days.

When you rent yourself to some concentration of capital in the private sector—that’s what taking a job is—you’re giving your life over to a dictatorship, in fact, an extreme form of dictatorship that reaches far beyond political dictatorships. The tyranny to which you are handing yourself over to has almost total control over you. It controls every minute of your working day: what you wear and are allowed to say, when you’re allowed to get a bathroom break, how your hands and legs move, whether you smoke cigarettes at home. Just about everything in your life is controlled by this extreme dictatorship, which goes far beyond any totalitarian dictatorship in the degree of control it exercises.

The great majority of those who, like Frankl, were liberated from Nazi concentration camps chose to leave for other countries rather than return to their former homes, where far too many neighbors had turned murderous. But Viktor Frankl chose to stay in his native Vienna after being freed and became head of neurology at a main hospital in Vienna. The Austrians he lived among often perplexed Frankl by saying they did not know a thing about the horrors of the camps he had barely survived. For Frankl, though, this alibi seemed flimsy. These people, he felt, had chosen not to know. Another survivor of the Nazis, the social psychologist Ervin Staub, was saved from a certain death by Raoul Wallenberg, the diplomat who made Swedish passports for thousands of desperate Hungarians, keeping them safe from the Nazis. Staub studied cruelty and hatred, and he found one of the roots of such evil to be the turning away, choosing not to see or know, of bystanders. That not-knowing was read by perpetrators as a tacit approval. But if instead witnesses spoke up in protest of evil, Staub saw, it made such acts more difficult for the evildoers. For Frankl, the “not-knowing” he encountered in postwar Vienna was regarding the Nazi death camps scattered throughout that short-lived empire, and the obliviousness of Viennese citizens to the fate of their own neighbors who were imprisoned and died in those camps. The underlying motive for not-knowing, he points out, is to escape any sense of responsibility or guilt for those crimes. People in general, he saw, had been encouraged by their authoritarian rulers not to know—a fact of life today as well. That same plea of innocence, I had no idea, has contemporary resonance in the emergence of an intergenerational tension. Young people around the world are angry at older generations for leaving as a legacy to them a ruined planet, one where the momentum of environmental destruction will go on for decades, if not centuries. This environmental not-knowing has gone on for centuries, since the Industrial Revolution. Since then we have seen the invention of countless manufacturing platforms and processes, most all of which came to be in an era when we had no idea of their ecological impacts. Advances in science and technology are making ecological impacts more transparent, and so creating options that address the climate crisis and, hopefully, will be pursued across the globe and over generations. Such disruptive, truly “green” alternatives are one way to lessen the bleakness of Earth 2.0—the planet in future decades—a compelling fact of life for today’s young. Were Frankl with us today (he died in 1997), he would no doubt be pleased that so many of today’s younger people are choosing to know and are finding purpose and meaning in surfacing environmental facts and acting on them.

At the risk of stating the obvious: nobody is going to make America great again. Nobody even seriously imagines it to be a possibility. America might, it is true, eventually stop outsourcing its manufacturing to China, but if those jobs are ever brought back home, they will return in the form of automated labor. Robots and algorithms will not make America great again—unless by “America” you mean billionaires, and by “great” you mean even richer. Its middle class has been gutted, sold off for scrap. Trump is only the most visible symptom of a disease that has long been sickening the country’s blood—a rapidly metastasizing tumor of inequality, hyper-militarism, racism, surveillance, and fear that we might as well go

When President Obama asked to meet with Steve Jobs, the late Apple boss, his first question was ‘how much would it cost to make the iPhone in the United States, instead of overseas?’ Jobs was characteristically blunt, asserting that ‘those jobs are never coming back’. In point of fact, it’s been estimated that making iPhones exclusively in the US would add around $65 to the cost of each phone – not an unaffordable cost, or an unthinkable drop in margin for Apple, if it meant bringing jobs back home.  But American workers aren’t going to be making iPhones anytime soon, because of the need for speed, and scale, in getting the product on to shelves around the world. When Apple assessed the global demand for the iPhone it estimated that it would need almost 9,000 engineers overseeing the production process to meet demand. Their analysts reported that it would take nine months to recruit that many engineers in the US – in China, it took 15 days. It’s these kind of tales that cause US conservative media outlets to graphically describe Asia as ‘eating the lunch’ off the tables of patriotic, if sleep-walking, American citizens. If Apple had chosen to go to India, instead of China, the costs may have been slightly higher, but the supply of suitably qualified engineers would have been just as plentiful. While China may be the world’s biggest manufacturing plant, India is set to lead the way in the industry that poses the biggest threat to western middle-class parents seeking to put their sons or daughters through college: knowledge.

Moreover, men take up that profession, not in order to help others out of their miseries, but to enrich themselves. It is one of the avenues of becoming wealthy and their interest exists in multiplying disputes. It is within my knowledge that they are glad when men have disputes. Petty pleaders actually manufacture them. Their touts, like so many leeches, suck the blood of the poor people. Lawyers are men who have little to do. Lazy people, in order to indulge in luxuries, take up such professions. This is a true statement. Any other argument is a mere pretension. It is the lawyers who have discovered that theirs is an honourable profession. They frame laws as they frame their own praises. They decide what fees they will charge and they put on so much side that poor people almost consider them to be heaven-born.

These examinations and certificates and so on--what did they matter? And all this efficiency and up-to-dateness--what did that matter, either? Ralston was trying to run Brookfield like a factory--a factory for turning out a snob culture based on money and machines. The old gentlemanly traditions of family and broad acres were changing, as doubtless they were bound to; but instead of widening them to form a genuine inclusive democracy of duke and dustman, Ralston was narrowing them upon the single issue of a fat banking account. There never had been so many rich men's sons at Brookfield. The Speech Day Garden Party was like Ascot. Ralston met these wealthy fellows in London clubs and persuaded them that Brookfield was the coming school, and, since they couldn't buy their way into Eton or Harrow, they greedily swallowed the bait. Awful fellows, some of them--though others were decent enough. Financiers, company promoters, pill manufacturers. One of them gave his son five pounds a week pocket money. Vulgar . . . ostentatious . . . all the hectic rotten-ripeness of the age. . . . And once Chips had got into trouble because of some joke he had made about the name and ancestry of a boy named Isaacstein. The boy wrote home about it, and Isaacstein père sent an angry letter to Ralston. Touchy, no sense of humor, no sense of proportion--that was the matter with them, these new fellows. . . . No sense of proportion. And it was a sense of proportion, above all things, that Brookfield ought to teach--not so much Latin or Greek or Chemistry or Mechanics. And you couldn't expect to test that sense of proportion by setting papers and granting certificates...

The first involves streamlining operations and introducing cost innovations from manufacturing to distribution. Can the product’s or service’s raw materials be replaced by unconventional, less expensive ones—such as switching from metal to plastic or shifting a call center from the UK to Bangalore? Can high-cost, low-value-added activities in your value chain be significantly eliminated, reduced, or outsourced? Can the physical location of your product or service be shifted from prime real estate locations to lower-cost locations, as The Home Depot, IKEA, and Walmart have done in retail or Southwest Airlines has done by shifting from major to secondary airports? Can you truncate the number of parts or steps used in production by shifting the way things are made, as Ford did by introducing the assembly line? Can you digitize activities to reduce costs? By

Conceive a world-society developed materially far beyond the wildest dreams of America. Unlimited power, derived partly from the artificial disintegration of atoms, partly from the actual annihilation of matter through the union of electrons and protons to form radiation, completely abolished the whole grotesque burden of drudgery which hitherto had seemed the inescapable price of civilization, nay of life itself. The vast economic routine of the world-community was carried on by the mere touching of appropriate buttons. Transport, mining, manufacture, and even agriculture were performed in this manner. And indeed in most cases the systematic co-ordination of these activities was itself the work of self-regulating machinery. Thus, not only was there no longer need for any human beings to spend their lives in unskilled monotonous labour, but further, much that earlier races would have regarded as highly skilled though stereotyped work, was now carried on by machinery. Only the pioneering of industry, the endless exhilarating research, invention, design and reorganization, which is incurred by an ever-changing society, still engaged the minds of men and women. And though this work was of course immense, it could not occupy the whole attention of a great world-community. Thus very much of the energy of the race was free to occupy itself with other no less difficult and exacting matters, or to seek recreation in its many admirable sports and arts. Materially every individual was a multi-millionaire, in that he had at his beck and call a great diversity of powerful mechanisms; but also he was a penniless friar, for he had no vestige of economic control over any other human being. He could fly through the upper air to the ends of the earth in an hour, or hang idle among the clouds all day long. His flying machine was no cumbersome aeroplane, but either a wingless aerial boat, or a mere suit of overalls in which he could disport himself with the freedom of a bird. Not only in the air, but in the sea also, he was free. He could stroll about the ocean bed, or gambol with the deep-sea fishes. And for habitation he could make his home, as he willed, either in a shack in the wilderness or in one of the great pylons which dwarfed the architecture even of the American age. He could possess this huge palace in loneliness and fill it with his possessions, to be automatically cared for without human service; or he could join with others and create a hive of social life. All these amenities he took for granted as the savage takes for granted the air which he breathes. And because they were as universally available as air, no one craved them in excess, and no one grudged another the use of them.

Even as a kid, I’d lie when people asked if I attended church regularly. According to Gallup, I wasn’t alone in feeling that pressure. The juxtaposition is jarring: Religious institutions remain a positive force in people’s lives, but in a part of the country slammed by the decline of manufacturing, joblessness, addiction, and broken homes, church attendance has fallen off. Dad’s church offered something desperately needed by people like me. For alcoholics, it gave them a community of support and a sense that they weren’t fighting addiction alone. For expectant mothers, it offered a free home with job training and parenting classes. When someone needed a job, church friends could either provide one or make introductions. When Dad faced financial troubles, his church banded together and purchased a used car for the family. In the broken world I saw around me—and for the people struggling in that world—religion offered tangible assistance to keep the faithful on track.

Köster had bought the car, a top-heavy old bus, at an auction for next to nothing. Connoisseurs who saw it at the time pronounced it without hesitation an interesting specimen for a transport museum. Bollwies, wholesale manufacturer of ladies’ ready-made dresses and incidentally a speedway enthusiast, advised Otto to convert it into a sewing machine. But Köster was not to be discouraged. He took down the car as if it had been a watch, and worked on it night after night for months. Then one evening he turned up in it outside the bar which we usually frequented. Bollwies nearly fell over with laughing when he saw it, it still looked so funny. For a bit of fun he challenged Otto to a race. He offered two hundred marks to twenty if Köster would take him on in his new sports car—course ten kilometres, Otto to have a kilometre start. Otto took up the bet. But Otto went one better. He refused the handicap and raised the odds to even money, a thousand marks each way. Bollwies, delighted, offered to drive him to a mental home immediately.

Dear Mr. Vermylen: Your company has been one of our good customers for fourteen years. Naturally, we are very grateful for your patronage and are eager to give you the speedy, efficient service you deserve. However, we regret to say that it isn’t possible for us to do that when your trucks bring us a large shipment late in the afternoon, as they did on November 10. Why? Because many other customers make late afternoon deliveries also. Naturally, that causes congestion. That means your trucks are held up unavoidably at the pier and sometimes even your freight is delayed. That’s bad, but it can be avoided. If you make your deliveries at the pier in the morning when possible, your trucks will be able to keep moving, your freight will get immediate attention, and our workers will get home early at night to enjoy a dinner of the delicious macaroni and noodles that you manufacture. Regardless of when your shipments arrive, we shall always cheerfully do all in our power to serve you promptly. You are busy. Please don’t trouble to answer this note.

By then we lived in a small town an hour outside of Minneapolis in a series of apartment complexes with deceptively upscale names: Mill Pond and Barbary Knoll, Tree Loft and Lake Grace Manor. She had one job, then another. She waited tables at a place called the Norseman and then a place called Infinity, where her uniform was a black T-shirt that said GO FOR IT in rainbow glitter across her chest. She worked the day shift at a factory that manufactured plastic containers capable of holding highly corrosive chemicals and brought the rejects home. Trays and boxes that had been cracked or clipped or misaligned in the machine. We made them into toys—beds for our dolls, ramps for our cars. She worked and worked and worked, and still we were poor. We received government cheese and powdered milk, food stamps and medical assistance cards, and free presents from do-gooders at Christmastime. We played tag and red light green light and charades by the apartment mailboxes that you could open only with a key, waiting for checks to arrive. “We aren’t poor,” my mother said, again and again. “Because we’re rich in love.

To give the monopoly of the home market to the produce of domestic industry, in any particular art or manufacture, is in some measure to direct private people in what manner they ought to employ their capitals, and must, in almost all cases, be either a useless or a hurtful regulation. If the produce of domestic can be brought there as cheap as that of foreign industry, the regulation is evidently useless. If it cannot, it must generally be hurtful. It is the maxim of every prudent master of a family never to attempt to make at home what it will cost him more to make than to buy. The tailor does not attempt to make his own shoes, but buys them of the shoemaker. The shoemaker does not attempt to make his own clothes, but employs a tailor. The farmer attempts to make neither the one nor the other, but employs those different artificers. All of them find it for their interest to employ their whole industry in a way in which they have some advantage over their neighbours, and to purchase with a part of its produce, or what is the same thing, with the price of a part of it, whatever else they have occasion for

We know nothing about how those earliest known surface glazes themselves were developed. Nevertheless, we can infer the methods of prehistoric invention by watching technologically “primitive” people today, such as the New Guineans with whom I work. I already mentioned their knowledge of hundreds of local plant and animal species and each species’ edibility, medical value, and other uses. New Guineans told me similarly about dozens of rock types in their environment and each type’s hardness, color, behavior when struck or flaked, and uses. All of that knowledge is acquired by observation and by trial and error. I see that process of “invention” going on whenever I take New Guineans to work with me in an area away from their homes. They constantly pick up unfamiliar things in the forest, tinker with them, and occasionally find them useful enough to bring home. I see the same process when I am abandoning a campsite, and local people come to scavenge what is left. They play with my discarded objects and try to figure out whether they might be useful in New Guinea society. Discarded tin cans are easy: they end up reused as containers. Other objects are tested for purposes very different from the one for which they were manufactured. How would that yellow number 2 pencil look as an ornament, inserted through a pierced ear-lobe or nasal septum? Is that piece of broken glass sufficiently sharp and strong to be useful as a knife? Eureka!

We stand today on the brink of economic destruction. The housing market remains stagnant. Unemployment is obviously far higher than the officially reported figures of 6 to 7 percent, which factor in only those filing for unemployment benefits. As I was completing this book, there were alarming reports disseminated by the media that a hundred million Americans of working age were without jobs. This amounts to a staggering true unemployment rate of 36.3 percent. While some of those are willfully unemployed, such as stay-at-home parents, retirees, and high school students, there is no question that the real rate must still be at least somewhere in the HIDDEN HISTORY 4 25-percent range. Student loan debt is quickly surpassing credit card debt in volume. The cost of living continues to surge, while the vast majority of American workers receive little or no yearly wage increase. Our industry has practically left our shores, leaving us incapable of manufacturing anything of substance. Although the US population increased by 10 percent during the first decade of the twenty-first century, 5,500,000 manufacturing jobs were lost during the same time period. The sad reality is America doesn’t make much of anything anymore. The income disparity has grown to such an extent that the richest four hundred citizens presently possess more aggregate wealth than the bottom fifty percent of all Americans combined. If present trends continue, the United States is rapidly on the way to Third World nation status.

Staying at Home during this lockdown period is the right time to find your life purpose within Ba Ga Mohlala family/clan. This is an opportunity to know yourself better and to understand what motivates and feeds your mind and your soul, and also to find out as to where you fit in the bigger Ba Ga Mohlala family/clan. All members of each family/clan possess characteristics, abilities, and qualities specific to that family/clan. It is up to the family/clan to distinguish itself amongst other families/clans. Ba Ga Mohlala has become an institution to build cooperation in order to build and forge unity for social and economic benefits for Ba Ga Mohlala and Banareng in general. An institution is social structure in which people cooperate and which influences the behavior of people and the way they live. intelligence and assertiveness comes to us as our nature, it is in our blood (DNA) and all there is for us to do is to nature it and it will shine, otherwise it will gather dust and rust in us. The key of brotherhood and sisterhood is that brothers and sisters carry the same genetic code. Together, united, they carry the legacy of their forefathers. Our bond (through our shared blood/DNA) as Ba Ga Mohlala family/clan is our insurance for the future. As Ba Ga Mohlala we can have our own Law firms, Auditing Firms, Doctors's Medical Surgeries, Private School, Private Clinics or Private Hospital, farms and lot of small to medium manufacturing, service, retail and wholesale companies and become self relient. All it takes to achieve that is unity, willpower and commitment.

Let’s begin with this notion that society, not entrepreneurs, is primarily responsible for the success of an enterprise. What is the evidence for that? Actually there is very little. Consider the great inventions and innovations of the nineteenth century that made possible the Industrial Revolution and the rising standard of living that propelled America into the front ranks of the world by the mid-twentieth century. Who built the telegraph, and the great shipping lines, and the railroads, and the airplanes? Who produced the tractors and the machinery that made America the manufacturing capital of the world? Who built and then made available home appliances like the vacuum cleaner, the automatic dishwasher, and the microwave oven? More recent, who built the personal computer, the iPhone, and the software and search engines that power the electronic revolution? Entrepreneurs, that’s who. Government played a role, but that role was extremely modest. In the nineteenth century, the government did little more than grant licenses to companies to operate on the high seas or to go ahead and build railroads. As is often the case when there are government favors to be had, such licenses and contracts were attended with the usual lobbying, cajoling, and corruption. In the twentieth century, the government refused to help the Wright brothers because it had its own cockamamie idea about how airplanes should be built; the Wright brothers, on their own, actually went ahead and built one that could fly, and the government was so angry that for a long time it simply ignored this stunning new invention.

Richard Lovelace makes a compelling case that the best defense is a good offense. “The ultimate solution to cultural decay is not so much the repression of bad culture as the production of sound and healthy culture,” he writes. “We should direct most of our energy not to the censorship of decadent culture, but to the production and support of healthy expressions of Christian and non-Christian art.”10 Public protests and boycotts have their place. But even negative critiques are effective only when motivated by a genuine love for the arts. The long-term solution is to support Christian artists, musicians, authors, and screenwriters who can create humane and healthy alternatives that speak deeply to the human condition. Exploiting “Talent” The church must also stand against forces that suppress genuine creativity, both inside and outside its walls. In today’s consumer culture, one of the greatest dangers facing the arts is commodification. Art is treated as merchandise to market for the sake of making money. Paintings are bought not to exhibit, nor to grace someone’s home, but merely to resell. They are financial investments. As Seerveld points out, “Elite art of the New York school or by approved gurus such as Andy Warhol are as much a Big Business today as the music business or the sports industry.”11 Artists and writers have been reduced to “talent” to be plugged into the manufacturing process. That approach may increase sales, but it will suppress the best and highest forms of art. In the eighteenth century, the world nearly lost the best of Mozart’s music because the adults in the young man’s life treated him primarily as “talent” to exploit.

In scale and audacity, the dam was astonishing; engineers were going to anchor a mile-long wall of concrete in bedrock at the bottom of a steep canyon in the Columbia. They would excavate 45 million cubic yards of dirt and rock, and pour 24 million tons of concrete. Among the few dams in the Northwest not built by the Corps of Engineers, the Grand Coulee was the work of the Bureau of Reclamation. When completed, it was a mile across at the top, forty-six stories high, and heralded as the biggest thing ever built by man. The dam backed up the river for 151 miles, creating a lake with 600 miles of shoreline. At the dam’s dedication in 1941, Roosevelt said Grand Coulee would open the world to people who had been beat up by the elements, abused by the rich and plagued by poor luck. But a few months after it opened, Grand Coulee became the instrument of war. Suddenly, the country needed to build sixty thousand planes a year, made of aluminum, smelted by power from Columbia River water, and it needed to build ships—big ones—from the same power source. Near the end of the war, America needed to build an atomic bomb, whose plutonium was manufactured on the banks of the Columbia. Power from the Grand Coulee was used to break uranium into radioactive subelements to produce that plutonium. By war’s end, only a handful of farms were drawing water from the Columbia’s greatest dam. True, toasters in desert homes were warming bread with Grand Coulee juice, and Washington had the cheapest electrical rates of any state in the country, but most of that power for the people was being used by Reynolds Aluminum in Longview and Alcoa in Vancouver and Kaiser Aluminum in Spokane and Tacoma.

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Give us an idea of…” Noya Baram rubs her temples. “Oh, well.” Augie begins to stroll around again. “The examples are limitless. Small examples: elevators stop working. Grocery-store scanners. Train and bus passes. Televisions. Phones. Radios. Traffic lights. Credit-card scanners. Home alarm systems. Laptop computers will lose all their software, all files, everything erased. Your computer will be nothing but a keyboard and a blank screen. “Electricity would be severely compromised. Which means refrigerators. In some cases, heat. Water—well, we have already seen the effect on water-purification plants. Clean water in America will quickly become a scarcity. “That means health problems on a massive scale. Who will care for the sick? Hospitals? Will they have the necessary resources to treat you? Surgical operations these days are highly computerized. And they will not have access to any of your prior medical records online. “For that matter, will they treat you at all? Do you have health insurance? Says who? A card in your pocket? They won’t be able to look you up and confirm it. Nor will they be able to seek reimbursement from the insurer. And even if they could get in contact with the insurance company, the insurance company won’t know whether you’re its customer. Does it have handwritten lists of its policyholders? No. It’s all on computers. Computers that have been erased. Will the hospitals work for free? “No websites, of course. No e-commerce. Conveyor belts. Sophisticated machinery inside manufacturing plants. Payroll records. “Planes will be grounded. Even trains may not operate in most places. Cars, at least any built since, oh, 2010 or so, will be affected. “Legal records. Welfare records. Law enforcement databases. The ability of local police to identify criminals, to coordinate with other states and the federal government through databases—no more. “Bank records. You think you have ten thousand dollars in your savings account? Fifty thousand dollars in a retirement account? You think you have a pension that allows you to receive a fixed payment every month?” He shakes his head. “Not if computer files and their backups are erased. Do banks have a large wad of cash, wrapped in a rubber band with your name on it, sitting in a vault somewhere? Of course not. It’s all data.” “Mother of God,” says Chancellor Richter, wiping his face with a handkerchief.

Tim Tigner began his career in Soviet Counterintelligence with the US Army Special Forces, the Green Berets. That was back in the Cold War days when, “We learned Russian so you didn't have to,” something he did at the Presidio of Monterey alongside Recon Marines and Navy SEALs. With the fall of the Berlin Wall, Tim switched from espionage to arbitrage. Armed with a Wharton MBA rather than a Colt M16, he moved to Moscow in the midst of Perestroika. There, he led prominent multinational medical companies, worked with cosmonauts on the MIR Space Station (from Earth, alas), chaired the Association of International Pharmaceutical Manufacturers, and helped write Russia’s first law on healthcare. Moving to Brussels during the formation of the EU, Tim ran Europe, Middle East, and Africa for a Johnson & Johnson company and traveled like a character in a Robert Ludlum novel. He eventually landed in Silicon Valley, where he launched new medical technologies as a startup CEO. In his free time, Tim has climbed the peaks of Mount Olympus, hang glided from the cliffs of Rio de Janeiro, and ballooned over Belgium. He earned scuba certification in Turkey, learned to ski in Slovenia, and ran the Serengeti with a Maasai warrior. He acted on stage in Portugal, taught negotiations in Germany, and chaired a healthcare conference in Holland. Tim studied psychology in France, radiology in England, and philosophy in Greece. He has enjoyed ballet at the Bolshoi, the opera on Lake Como, and the symphony in Vienna. He’s been a marathoner, paratrooper, triathlete, and yogi.  Intent on combining his creativity with his experience, Tim began writing thrillers in 1996 from an apartment overlooking Moscow’s Gorky Park. Decades later, his passion for creative writing continues to grow every day. His home office now overlooks a vineyard in Northern California, where he lives with his wife Elena and their two daughters. Tim grew up in the Midwest, and graduated from Hanover College with a BA in Philosophy and Mathematics. After military service and work as a financial analyst and foreign-exchange trader, he earned an MBA in Finance and an MA in International Studies from the University of Pennsylvania’s Wharton and Lauder Schools.  Thank you for taking the time to read about the author. Tim is most grateful for his loyal fans, and loves to correspond with readers like you. You are welcome to reach him directly at tim@timtigner.com.

Was this luck, or was it more than that? Proving skill is difficult in venture investing because, as we have seen, it hinges on subjective judgment calls rather than objective or quantifiable metrics. If a distressed-debt hedge fund hires analysts and lawyers to scrutinize a bankrupt firm, it can learn precisely which bond is backed by which piece of collateral, and it can foresee how the bankruptcy judge is likely to rule; its profits are not lucky. Likewise, if an algorithmic hedge fund hires astrophysicists to look for patterns in markets, it may discover statistical signals that are reliably profitable. But when Perkins backed Tandem and Genentech, or when Valentine backed Atari, they could not muster the same certainty. They were investing in human founders with human combinations of brilliance and weakness. They were dealing with products and manufacturing processes that were untested and complex; they faced competitors whose behaviors could not be forecast; they were investing over long horizons. In consequence, quantifiable risks were multiplied by unquantifiable uncertainties; there were known unknowns and unknown unknowns; the bracing unpredictability of life could not be masked by neat financial models. Of course, in this environment, luck played its part. Kleiner Perkins lost money on six of the fourteen investments in its first fund. Its methods were not as fail-safe as Tandem’s computers. But Perkins and Valentine were not merely lucky. Just as Arthur Rock embraced methods and attitudes that put him ahead of ARD and the Small Business Investment Companies in the 1960s, so the leading figures of the 1970s had an edge over their competitors. Perkins and Valentine had been managers at leading Valley companies; they knew how to be hands-on; and their contributions to the success of their portfolio companies were obvious. It was Perkins who brought in the early consultants to eliminate the white-hot risks at Tandem, and Perkins who pressed Swanson to contract Genentech’s research out to existing laboratories. Similarly, it was Valentine who drove Atari to focus on Home Pong and to ally itself with Sears, and Valentine who arranged for Warner Communications to buy the company. Early risk elimination plus stage-by-stage financing worked wonders for all three companies. Skeptical observers have sometimes asked whether venture capitalists create innovation or whether they merely show up for it. In the case of Don Valentine and Tom Perkins, there was not much passive showing up. By force of character and intellect, they stamped their will on their portfolio companies.

What is certain is that the immutable classes, the nobility, the clergy, the bourgeoisie, the people, had loftier souls at that time. You can prove it: society has done nothing but deteriorate in the four centuries separating us from the Middle Ages. "True, a baron then was usually a formidable brute. He was a drunken and lecherous bandit, a sanguinary and boisterous tyrant, but he was a child in mind and spirit. The Church bullied him, and to deliver the Holy Sepulchre he sacrificed his wealth, abandoned home, wife, and children, and accepted unconscionable fatigues, extraordinary sufferings, unheard-of dangers. "By pious heroism he redeemed the baseness of his morals. The race has since become moderate. It has reduced, sometimes even done away with, its instincts of carnage and rape, but it has replaced them by the monomania of business, the passion for lucre. It has done worse. It has sunk to such a state of abjectness as to be attracted by the doings of the lowest of the low. ...cupidity was repressed by the confessor, and the tradesman, just like the labourer, was maintained by the corporations, which denounced overcharging and fraud, saw that decried merchandise was destroyed, and fixed a fair price and a high standard of excellence for commodities. Trades and professions were handed down from father to son. The corporations assured work and pay. People were not, as now, subject to the fluctuations of the market and the merciless capitalistic exploitation. Great fortunes did not exist and everybody had enough to live on. Sure of the future, unhurried, they created marvels of art, whose secret remains for ever lost. "All the artisans who passed the three degrees of apprentice, journeyman, and master, developed subtlety and became veritable artists. They ennobled the simplest of iron work, the commonest faience, the most ordinary chests and coffers. Those corporations, putting themselves under the patronage of Saints—whose images, frequently besought, figured on their banners—preserved through the centuries the honest existence of the humble and notably raised the spiritual level of the people whom they protected. ...The bourgeoise has taken the place forfeited by a wastrel nobility which now subsists only to set ignoble fashions and whose sole contribution to our 'civilization' is the establishment of gluttonous dining clubs, so-called gymnastic societies, and pari-mutuel associations. Today the business man has but these aims, to exploit the working man, manufacture shoddy, lie about the quality of merchandise, and give short weight. ...There is one word in the mouths of all. Progress. Progress of whom? Progress of what? For this miserable century hasn't invented anything great. "It has constructed nothing and destroyed everything...

The US traded its manufacturing sector’s health for its entertainment industry, hoping that Police Academy sequels could take the place of the rustbelt. The US bet wrong. But like a losing gambler who keeps on doubling down, the US doesn’t know when to quit. It keeps meeting with its entertainment giants, asking how US foreign and domestic policy can preserve its business-model. Criminalize 70 million American file-sharers? Check. Turn the world’s copyright laws upside down? Check. Cream the IT industry by criminalizing attempted infringement? Check. It’ll never work. It can never work. There will always be an entertainment industry, but not one based on excluding access to published digital works. Once it’s in the world, it’ll be copied. This is why I give away digital copies of my books and make money on the printed editions: I’m not going to stop people from copying the electronic editions, so I might as well treat them as an enticement to buy the printed objects. But there is an information economy. You don’t even need a computer to participate. My barber, an avowed technophobe who rebuilds antique motorcycles and doesn’t own a PC, benefited from the information economy when I found him by googling for barbershops in my neighborhood. Teachers benefit from the information economy when they share lesson plans with their colleagues around the world by email. Doctors benefit from the information economy when they move their patient files to efficient digital formats. Insurance companies benefit from the information economy through better access to fresh data used in the preparation of actuarial tables. Marinas benefit from the information economy when office-slaves look up the weekend’s weather online and decide to skip out on Friday for a weekend’s sailing. Families of migrant workers benefit from the information economy when their sons and daughters wire cash home from a convenience store Western Union terminal. This stuff generates wealth for those who practice it. It enriches the country and improves our lives. And it can peacefully co-exist with movies, music and microcode, but not if Hollywood gets to call the shots. Where IT managers are expected to police their networks and systems for unauthorized copying – no matter what that does to productivity – they cannot co-exist. Where our operating systems are rendered inoperable by “copy protection,” they cannot co-exist. Where our educational institutions are turned into conscript enforcers for the record industry, they cannot co-exist. The information economy is all around us. The countries that embrace it will emerge as global economic superpowers. The countries that stubbornly hold to the simplistic idea that the information economy is about selling information will end up at the bottom of the pile. What country do you want to live in?

Since emotions have to be programmed into robots from the outside, manufacturers may offer a menu of emotions carefully chosen on the basis of whether they are necessary, useful, or will increase bonding with the owner. In all likelihood, robots will be programmed to have only a few human emotions, depending on the situation. Perhaps the emotion most valued by the robot’s owner will be loyalty. One wants a robot that faithfully carries out its commands without complaints, that understands the needs of the master and anticipates them. The last thing an owner will want is a robot with an attitude, one that talks back, criticizes people, and whines. Helpful criticisms are important, but they must be made in a constructive, tactful way. Also, if humans give it conflicting commands, the robot should know to ignore all of them except those coming from its owner. Empathy will be another emotion that will be valued by the owner. Robots that have empathy will understand the problems of others and will come to their aid. By interpreting facial movements and listening to tone of voice, robots will be able to identify when a person is in distress and will provide assistance when possible. Strangely, fear is another emotion that is desirable. Evolution gave us the feeling of fear for a reason, to avoid certain things that are dangerous to us. Even though robots will be made of steel, they should fear certain things that can damage them, like falling off tall buildings or entering a raging fire. A totally fearless robot is a useless one if it destroys itself. But certain emotions may have to be deleted, forbidden, or highly regulated, such as anger. Given that robots could be built to have great physical strength, an angry robot could create tremendous problems in the home and workplace. Anger could get in the way of its duties and cause great damage to property. (The original evolutionary purpose of anger was to show our dissatisfaction. This can be done in a rational, dispassionate way, without getting angry.) Another emotion that should be deleted is the desire to be in command. A bossy robot will only make trouble and might challenge the judgment and wishes of the owner. (This point will also be important later, when we discuss whether robots will one day take over from humans.) Hence the robot will have to defer to the wishes of the owner, even if this may not be the best path. But perhaps the most difficult emotion to convey is humor, which is a glue that can bond total strangers together. A simple joke can defuse a tense situation or inflame it. The basic mechanics of humor are simple: they involve a punch line that is unanticipated. But the subtleties of humor can be enormous. In fact, we often size up other people on the basis of how they react to certain jokes. If humans use humor as a gauge to measure other humans, then one can appreciate the difficulty of creating a robot that can tell if a joke is funny or not.

What Are The Main Advantages of PVC Doors They usually have a clean floor with bright paint-free in order that they'll keep away from the discharge of any toxic gas within the air which might be very dangerous to human physique especially if they use the decorative paint. PVC doorways have another advantage in that they are surroundings pleasant because they are often recycled after their life is other to other varieties by melting them and then remolding them.In addition to the above advantages of PVC doors, you find them to be good for your own home as a result of they are very simple to put in in addition to simple to maintain. Moreover, PVC upvc doors ipswich doorways are straightforward to take care of. As a result of the truth that PVC is manufactured from plastic, there are much less possibilities of injury from other parts. Cleaning them just requires a wet piece of cloth with little cleaning liquid.The opposite most important advantage of those PVC doorways is that they're climate proof. They aren't affected by presence of extra water or moisture since they don't take up any amount. They can not warp in case of direct heating. Also, they do not lose their colour when exposed to direct daylight and this has led to their increased utilization worldwide. Another good motive why PVC doorways are fashionable is that, under regular circumstances, they are generally straightforward to take care of. Cleaning a PVC door is relatively easy to do. All it's good to wipe its surface clean and it'll look pretty much as good as new. Furthermore, PVC doors don't require stripping or repainting, and are typically quite sturdy. The identical can't be said of conventional wooden doorways, significantly those which can be sensitive to moisture and chemical compounds. Traditional wooden doorways require cautious maintenance to be able to preserve their appearance and wonder. Initials PVC stands for polyvinyl chloride which is a chemistry time period used to discuss with a certain type of material which may be very durable, has great insulating traits and does not emit any harmful fumes under regular conditions. Its chemical properties could be modified so that it turn out to be very robust and stiff like in a PVC door and even very flexible like in an inflatable swimming pool. PVC is getting used all around the world due to its power. The following are the advantages of PVC doorways; PVC door does not require upkeep, repainting or stripping and you solely need to wipe its floor occasionally for it to look good. Compared to timber door body which shrink and develop over time, PVC door body often remain steady as it is 100% water proof. Whereas doors from other materials discolor and fade if they're exposed to direct daylight, PVC’s one does not fade or discolor as a result of it is extremely UV resistance and thus it can remain looking new for a very long time.

In fact, Tung himself was also a businessman. Born in Shanghai, Tung took over his family business after his father, shipping magnate Tung Chao Yung, died in 1981 and managed Orient Overseas, one of the world's leading shipping and logistics service providers. Sitting next to Tung at the meeting with President Xi was Li Ka- shing who made a statement on Oct. 15, calling on the Occupy protesters to go home and not to "let today's passion become tomorrow's regrets." The Asia's wealthiest man did not make it clear whether or not he agrees with the appeals of the protesters. Li built his family business empire from plastics manufacturing and accumulated wealth through real estate, supermarket chains and mobile phone network. Other Hong Kong tycoons, such as Lee Shau-kee, nicknamed "Hong Kong's Warrenn Buffett," Kuok Hock Nien known for his sugar refineries in Asia, and Woo Kwong-ching whose businesses range from Hong Kong's cable TV to the Star Ferry, have all remained mute.

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Working with living creatures, both plant and animal, is what makes agriculture different from any other production enterprise. Even though a product is produced, in farming the process is anything but industrial. It is biological. We are dealing with a vital, living system rather than an inert manufacturing process. The skills required to manage a biological system are similar to those of the conductor of an orchestra. The musicians are all very good at what they do individually. The role of the conductor is not to play each instrument, but rather to nurture the union of the disparate parts. The conductor coordinates each musician's effort with those of all the others and combines them in a harmonious whole. Agriculture cannot be an industrial process any more than music can be.

YEARS AGO I WORKED ON A GOVERNMENT TASK force studying fatherhood and healthy families. As we met in DC, I learned one of the main causes of the breakdown of the American family was the Industrial Revolution. When men left their homes and farms to work on assembly lines, they disconnected their sense of worth from the well-being of their wives and children and began to associate it with efficiency and productivity in manufacturing. While the Industrial Revolution served the world in terrific ways, it was also a mild tragedy in our social evolution. Raising healthy children became a woman’s job. Food was no longer grown in the backyard, it was bought at a store with money earned from the necessary separation of the father. Within a few generations, then, intimacy in family relationships began to be monopolized by females.

A football is not pigskin. It’s made of cowhide. A baseball is not horsehide. It’s also made of cowhide. When Juliet asks, “Wherefore art thou, Romeo?”, she’s not asking where he is, but rather, in the meaning of the time, why he is doing what he’s doing. Bone china actually does contain bone. Calcified animal-bone ash adds to the durability of the product. Henry Ford is thought to be the innovator of mass production, but just before 1800, Eli Whitney, of cotton gin fame, found a way to manufacture muskets by machine, producing interchangeable parts. Bix Beiderbecke, the renowned jazz musician, did not play the trumpet. His instrument was the cornet. Lucrezia Borgia was not the wicked murderess she is reputed to have been. Her major fault, according to Bergen Evans, was “an insipid, almost bovine, good nature.” Contrary to much popular usage, hoi polloi does not refer to the elite; rather, it means the common people. Natural gas, the kind used for heating and cooking in the home, is odorless. Odiferous additives are put in to give the gas a recognizable smell as a measure to alert people to gas leaks. Muhammad Ali did not win the heavyweight gold medal at the 1960 Rome Olympics. His gold in 1960 was in the light heavyweight category. The heavyweight gold went to Franco De Piccoli of Italy. Sacrilegious means violating or profaning anything sacred. In spite of its frequent mispronunciation, the word is not related to religion or religious.

editor and edited my first book in a wonderful way. For this book, however, time devoted to bringing up the children made a renewed editorial collaboration impossible. I hope the reader will not suffer unduly as a consequence! My children Christiana Dagmar and Eric James have watched me work on the book—indeed they could not avoid it as I often write at home. I hope they have been drawing the lesson that academic research can be really fun. Certainly, that is the lesson I drew from my father, Arthur von Hippel. He wrote his books in his study upstairs when I was a child and would often come down to the kitchen for a cup of coffee. In transit, he would throw up his hands and say, to no one in particular, “Why do I choose to work on such difficult problems?” And then he would look deeply happy. Dad, I noticed the smile! Finally my warmest thanks to my MIT colleagues and students and also to MIT as an institution. MIT is a really inspiring place to work and learn from others. We all understand the requirements for good research and learning, and we all strive to contribute to a very supportive academic environment. And, of course, new people are always showing up with new and interesting ideas, so fun and learning are always being renewed! Democratizing Innovation 1  Introduction and Overview When I say that innovation is being democratized, I mean that users of products and services—both firms and individual consumers—are increasingly able to innovate for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundreds of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents. Moreover, individual

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Few of us realize that we shoppers are mice in a complex retail maze. Supermarkets spend a vast amount of money to figure out how shoppers behave. Every detail is purposeful, from the music they play to the size of the font declaring sales. For instance, you probably notice that it's chilly in a supermarket. I used to think that was because the chill helped to preserve the food. In fact, cold triggers hunger. If you are hungry, you'll buy more. The first thing that you run into in a supermarket is the produce section. The tactile experience of touching food and the bright colors get you in the mood for shopping. The milk, flour and cereal are invariably spaced far apart. Why? Supermarkets are designed to slow you down. The longer you spend in the maze of a store trying to find staples, the more likely you'll buy something on impulse. Food manufacturers pay for premium shelf placement at eye level, or, in the cereal aisle, at the eye level of children.

A common lament of the World War II generation is the absence today of personal responsibility. Broderick remembers listening to an NPR broadcast and hearing an account of how two boys found a loaded gun in one of their homes. The visiting boy accidentally shot his friend. The victim’s father was on the radio, talking about suing the gun manufacturer. That got to Tom Broderick. “So,” he said, “here’s this man talking about suing and he’s not accepting responsibility for having a loaded gun in the house.” Tom knows something about personal responsibility. He’s been forced to live as a blind man for more than fifty years, and when asked about the moment when the lights were literally shot out of his eyes, he says only, “It was my fault for getting too high in the foxhole. That happens sometimes.

All of our savings were consumed in the effort to bring my dog over. Steve loved Sui so much that he understood completely why it was worth it to me. The process took forever, and I spent my days tangled in red tape. I despaired. I loved my life and I loved the zoo, but there were times during that desperate first winter when it seemed we were fighting a losing battle. Then our documentaries started to air on Australian television. The first one, on the Cattle Creek croc rescue, caused a minor stir. There was more interest in the zoo, and more excitement about Steve as a personality. We hurried to do more films with John Stainton. As those hit the airwaves, it felt like a slow-motion thunderclap. Croc Hunter fever began to take hold. The shows did well in Sydney, even better in Melbourne, and absolutely fabulous in Brisbane, where they beat out a long-running number one show, the first program to do so. I believe we struck a chord among Australians because Steve wasn’t a manufactured TV personality. He actually did head out into the bush to catch crocodiles. He ran a zoo. He wore khakis. Among all the people of the world, Australians have a fine sense of the genuine. Steve was the real deal. Although the first documentary was popular and we were continuing to film more, it would be years before we would see any financial gain from our film work. But Steve sat down with me one evening to talk about what we would do if all our grand plans ever came to fruition. “When we start to make a quid out of Crocodile Hunter,” he said, “we need to have a plan.” That evening, we made an agreement that would form the foundation of our marriage in regard to our working life together. Any money we made out of Crocodile Hunter--whether it was through documentaries, toys, or T-shirts (we barely dared to imagine that our future would hold spin-offs such as books and movies)--would go right back into conservation. We would earn a wage from working at the zoo like everybody else. But everything we earned outside of it would go toward helping wildlife, 100 percent. That was our deal. As a result of the documentaries, our zoo business turned from a trickle to a steady stream. Only months earlier, a big day to us might have been $650 in total receipts. When we did $3,500 worth of business one Sunday, and then the next Sunday upped that record to bring in $4,500, we knew our little business was taking off. Things were going so well that it was a total shock when I received a stern notice from the Australian immigration authorities. Suddenly it appeared that not only was it going to be a challenge to bring Shasta and Malina to my new home of Australia, I was encountering problems with my own immigration too. Just when Steve and I had made our first tentative steps to build a wonderful life together, it looked as though it could all come tumbling down.

Total Cost Analysis When the purchasing staff considers switching to a new supplier or consolidating its purchases with an existing one, it cannot evaluate the supplier based solely on its quoted price. Instead, it must also consider the total acquisition cost, which can in some cases exceed a product’s initial price. The total acquisition cost includes these items: • Material. The list price of the item being bought, less any rebates or discounts. • Freight. The cost of shipping from the supplier to the company. • Packaging. The company may specify special packaging, such as for quantities that differ from the supplier’s standards and for which the supplier charges an extra fee. • Tooling. If the supplier had to acquire special tooling in order to manufacture parts for the company, such as an injection mold, then it will charge through this cost, either as a lump sum or amortized over some predetermined unit volume. • Setup. If the setup for a production run is unusually lengthy or involves scrap, then the supplier may charge through the cost of the setup. • Warranty. If the product being purchased is to be retained by the company for a lengthy period of time, it may have to buy a warranty extension from the supplier. • Inventory. If there are long delays between when a company orders goods and when it receives them, then it must maintain a safety stock on hand to guard against stock-out conditions and support the cost of funds needed to maintain this stock. • Payment terms. If the supplier insists on rapid payment terms and the company’s own customers have longer payment terms, then the company must support the cost of funds for the period between when it pays the supplier and it is paid by its customers. • Currency used. If supplier payments are to be made in a different currency from the company’s home currency, then it must pay for a foreign exchange transaction and may also need to pay for a hedge, to guard against any unfavorable changes in the exchange rate prior to the scheduled payment date. These costs are only the ones directly associated with a product. In addition, there may be overhead costs related to dealing with a specific supplier (see “Sourcing Distance” later in the chapter), which can be allocated to all products purchased from that supplier.

They had nothing. In their houses, there was nothing. At first. You had to stay in the dark of the huts a long while to make out what was on the walls. In the wife's hut a wavy pattern of broad white and ochre bands. In others - she did not know whether or not she was welcome where they dipped in and out all day from dark to light like swallows - she caught a glimpse of a single painted circle, an eye or target, as she saw it. In one dwelling where she was invited to enter there was the tail of an animal and a rodent skull, dried gut, dangling from the thatch. Commonly there were very small mirrors snapping at the stray beams of light like hungry fish rising. They reflected nothing. An impression - sensation - of seeing something intricately banal, manufactured, replicated, made her turn as if someone had spoken to her from back there. It was in the hut where the yokes and traces for the plough-oxen were. She went inside again and discovered insignia, like war medals, nailed just to the left of the dark doorway. The enamel emblem's Red Cross was foxed and pitted with damp, bonded with dirt to the mud and dung plaster that was slowly incorporating it. The engraved lettering on the brass arm-plaque had filled with rust. The one was a medallion of the kind presented to black miners who pass a First Aid exam on how to treat injuries likely to occur underground, the other was a black miner's badge of rank, the highest open to him. Someone from the mines; someone had gone to the gold mines and come home with these trophies. Or they had been sent home; and where was the owner? No one lived in this hut. But someone had; had had possessions, his treasure displayed. Had gone away, or died - was forgotten or was commemorated by the evidence of these objects left, or placed, in the hut. Mine workers had been coming from out of these places for a long, long time, almost as long as the mines had existed. She read the brass arm-plaque: Boss Boy.

What’s more, SolarCity is a key part of what can be thought of as the unified field theory of Musk. Each one of his businesses is interconnected in the short term and the long term. Tesla makes battery packs that SolarCity can then sell to end customers. SolarCity supplies Tesla’s charging stations with solar panels, helping Tesla to provide free recharging to its drivers. Newly minted Model S owners regularly opt to begin living the Musk Lifestyle and outfit their homes with solar panels. Tesla and SpaceX help each other as well. They exchange knowledge around materials, manufacturing techniques, and the intricacies of operating factories that build so much stuff from the ground up.

college in Orange County, an hour away by car. It was the birthplace of the war criminal Richard Nixon, as well as the home of John Wayne, a place so ferociously patriotic I thought Agent Orange might have been manufactured there or at least named in its honor.

It was only when they realized that the technology used in manufacturing home appliance could be applied to producing healthcare products by meeting certain different specifications.

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Those innovations in American eating habits that began in a manufacturer’s laboratory, passed into the hands of home economists, and then met the public by way of the advertising industry took root with a speed and sureness that gratified the most forward-looking cooks. The campaign to place Crisco in every kitchen was a model of the process, and Crisco itself was in many ways a model food of the twentieth century. "An Absolutely New Product," announced one of the introductory advertisements. "A Scientific Discovery Which Will Affect Every Kitchen in America." Crisco had been tested extensively in the laboratory ever since its discovery, the copy explained, and "chefs and domestic science teachers" had been using it experimentally as well. Now it was ready for the public: "Dip out a spoonful and look at it. You will like its very appearance, for it is a pure cream white, with a fresh, pleasant aroma." ... "Crisco never varies," the copy stressed. "Crisco is never sold in bulk, but is put up in immaculate packages, perfectly protected from dust and store odors. No hands ever touch it…

Hochschild wonders about the false self we create when we turn our happiness on and off like a light, when we use emotion as a commodity in the workplace. As women, we were taught to use our emotions at home, too, as a service to our families. ... The manufacture of happiness actually leads to emotional burnout. There's an ironic correlation between forced cheerfulness and depression. ... Delta Airlines, which institutionalized positive emotional management in the 1970s, now spends nine million dollars a year paying for antidepressants for its employees and their dependents. (Fuck Happiness, 64).

cleaning up a nation’s air and water by shifting from manufacturing to service industries doesn’t eliminate those pollutants: it sends them overseas, letting someone else, somewhere else, feel the burn while those back home can import the neatly packaged finished product.

In power, eternity politicians manufacture crisis and manipulate the resultant emotion. To distract from their inability or unwillingness to reform, eternity politicians instruct their citizens to experience elation and outrage at short intervals, drowning the future in the present. In foreign policy, eternity politicians belittle and undo the achievements of countries that might seem like models to their own citizens. Using technology to transmit political fiction, both at home and abroad, eternity politicians deny truth and seek to reduce life to spectacle and feeling.

I wrote home to say how lovely everything was, and I used flourishing words and phrases, as if I were living life in a greeting card - the kind that has a satin ribbon on it, and quilted hearts and roses, and is expected to be so precious to the person receiving it that the manufacturer has placed a leaf of plastic on the front to protect it. Everyone I wrote to said how nice it was to hear from me, how nice it was to know I was doing well, that I was very much missed, and that they couldn't wait until the day came when I returned.

Intel sells more semiconductors in China than it sells in the United States. Boeing sells a quarter of all its planes in China. Apple depends on China for the manufacturing of all its iPhones. Wal-Mart and Home Depot depend on China for a vast array of products.

building and private home. Gas lighting expanded slowly in America, however. “By 1850,” writes historian Christopher Castaneda, “about 50 urban areas in the United States had a manufactured gasworks. Generally, gas lighting was available only in medium-sized or larger cities, and it was used for lighting streets, commercial establishments, and some residences. . . . Other than gas, whale oil and tallow candles continued to be the most popular fuels for lighting.”67 Tallow is the rendered fat of cattle. Whale oil comes from whales.

Pair 3: American Home Products Co. (drugs, cosmetics, household products, candy) and American Hospital Supply Co. (distributor and manufacturer of hospital supplies and equipment) These were two “billion-dollar good-will” companies at the end of 1969, representing different segments of the rapidly growing and immensely profitable “health industry.” We shall refer to them as Home and Hospital, respectively. Selected data on both are presented in Table 18-3. They had the following favorable points in common: excellent growth, with no setbacks since 1958 (i.e., 100% earnings stability); and strong financial condition. The growth rate of Hospital up to the end of 1969 was considerably higher than Home’s. On the other hand, Home enjoyed substantially better profitability on both sales and capital.† (In fact, the relatively low rate of Hospital’s earnings on its capital in 1969—only 9.7%—raises the intriguing question whether the business then was in fact a highly profitable one, despite its remarkable past growth rate in sales and earnings.) When comparative price is taken into account, Home offered much more for the money in terms of current (or past) earnings and dividends. The very low book value of Home illustrates a basic ambiguity or contradiction in common-stock analysis. On the one hand, it means that the company is earning a high return on its capital—which in general is a sign of strength and prosperity. On the other, it means that the investor at the current price would be especially vulnerable to any important adverse change in the company’s earnings situation. Since Hospital was selling at over four times its book value in 1969, this cautionary remark must be applied to both companies. TABLE 18-3. Pair 3. CONCLUSIONS: Our clear-cut view would be that both companies were too “rich” at their current prices to be considered by the investor who decides to follow our ideas of conservative selection. This does not mean that the companies were lacking in promise. The trouble is, rather, that their price contained too much “promise” and not enough actual performance. For the two enterprises combined, the 1969 price reflected almost $5 billion of good-will valuation. How many years of excellent future earnings would it take to “realize” that good-will factor in the form of dividends or tangible assets? SHORT-TERM SEQUEL: At the end of 1969 the market evidently thought more highly of the earnings prospects of Hospital than of Home, since it gave the former almost twice the multiplier of the latter. As it happened the favored issue showed a microscopic decline in earnings in 1970, while Home turned in a respectable 8% gain. The market price of Hospital reacted significantly to this one-year disappointment. It sold at 32 in February 1971—a loss of about 30% from its 1969 close—while Home was quoted slightly above its corresponding level.*

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Adam Smith—the father of classical economics—wrote that “the great extent of the Empire of China [and] the vast multitude of its inhabitants . . . render the home market of that country of so great extent, as to be alone sufficient to support very great manufactures.

While these REITs may have lower yields than other categories, they tend to have lower risk profiles and high-growth potential (which increases total returns). Examples of residential REITs include: • AvalonBay Communities (AVB), which holds apartment communities throughout the US and has a yield of 3.15 percent • American Campus Communities (ACC), which holds student housing communities in the US and yields 4.25 percent • Equity Lifestyle Properties (ELS), which holds manufactured home communities, campgrounds, and RV resorts in North America and has a yield of 2.19 percent