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Finally, Christians can use more-advanced strategies like geofencing. Geofencing is a powerful marketing strategy my marketing company uses for commercial clients. It targets prospects and gathers their mobile IDs based on their physical location. You can target your prospect by time and/or location — for example, anyone who went to a selected church in the last week, in the last month, or in the last six months. You can also select anyone who went just one time, two times in one month, four times in two months, and so on. It’s a great way to get very specific contact lists that meet pretty much any criteria you can think of.
If a pastor simply won’t talk about the election, geofencing their church is a good way to get directly to the church attendees.
For one campaign, my company “fenced” 74 different evangelical churches in a candidate's district and gathered 94,000 mobile IDs, thereby building a large database in a short amount of time. In the end, we collected the contact information of 10,000 highly motivated voters who were also considered “low propensity” voters for the clients’ database.
We also generated potential voters by getting:
• 100,000+ landing page visitors. • 942,000 ad impressions. • 288,000 video views. All these views and ad impressions led to increased voter awareness and turnout for our client.
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Craig Huey (The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing The American Dream)