Kawasaki Best Quotes

Yes, Jobs could be overbearing. But as Guy Kawasaki (who worked for Steve Jobs twice) put it: "If you ask an employee of Apple why they put up with the challenges of working there, they will tell you: because Apple enables you to do the best work of your career.

Entrepreneurship is at its best when it alters the future, and it alters the future when it jumps curves

The wisest course of action is to take your best shot with a prototype, immediately get it to market, and iterate quickly. If you wait for ideal circumstances in which you have all the information you need (which is impossible), the market will pass you by.

40. Be Defiant In our opinion, most search engine optimization (SEO) is bullshit. It involves trying to read Google’s mind and then gaming the system to make Google find crap. There are three thousand computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. This is what’s called SMO: social-media optimization.

Cuenta una historia «La gente no quiere más información. Están hasta las cejas de información. Lo que quieren es creer, creer en ti, en tus objetivos, en tu éxito, en la historia que les cuentas.» Annette Simmons (autora de Whoever Tells the Best Story Wins)

In our opinion, most search engine optimization (SEO) is bullshit. It involves trying to read Google’s mind and then gaming the system to make Google find crap. There are three thousand computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. This is what’s called SMO: social-media optimization

The best way to become acquainted with a subject is to write a book about it. Benjamin Disraeli

I mention this because some idiot might tell you that Google+ is a “ghost town” (which it isn’t) and that you shouldn’t bother using it. Google+ is one of the best sources of content,

Entrepreneurship is at its best when it alters the future, and it alters the future when it jumps curves.

CREATE A VIDEO. An enchanting, enticing, and energizing less-than-two-minutes video is the most important component of your project. Make it great, because it’s going to make or break your project. TELL A PERSONAL STORY. Your video, e-mails, and social media posts should tell a story. The best kind of story is a personal one. For example, how you undertook the project because you had an unmet need, such as a better way to fix flat bike tires (see the patchnride project on Indiegogo).

The hardest thing about getting started is getting started." -Guy Kawasaki