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In 1998, K. C. Jones, then coach of the Boston Celtics, mentioned to a CBS Sports interviewer, βI give the players a lot of leeway on the court, so they can use their imagination and creativity.β βDoesnβt that cause problems?β the interviewer asked. βNo,β responded Jones. βWeβve been in the championship four of the past five years, and won it twice.β Jonesβ approach to coaching illustrates a central truth about creativity: it requires autonomy.
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Jim Collins (BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company)