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Jugaad starts with the needs of a large population, such as safe drinking water, fresh food, the ability to get from point A to B, improved personal hygiene, etc. Next jugaad looks at existing products stripped of all bells and whistles, searching for simplicity. Finally it uses basic science and two-fisted ingenuity to fashion a solution in spite of limitations—little water, no electricity, tiny incomes, distant communities, and limited infrastructure. One can argue persuasively that it was the principle of jugaad that caused Southwest Airlines to come up with the solution of a ten-minute airplane turnaround or Arrow to acquire dozens of companies without much cash.
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Jason Jennings (The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change)