Jtbd Quotes

Overall, JTBD is about understanding the goals that people want to accomplish, and achieving those goals amounts to progress in their lives.

Overall, JTBD is not a single method: it’s a lens, a way of seeing. JTBD lets you step back from your business and understand the objectives of the people you serve. To innovate, don’t ask customers about their preferences, but instead understand their underlying intent. Ultimately, JTBD seeks to reduce the inherent risk in innovation and ensure product-market fit from the outset.

5. JTBD isn’t limited to one discipline: it’s a way of seeing that can be applied throughout an organization.

common core principles hold JTBD together as a field: • People want to get a job done, not to interact with an organization. • Jobs are stable over time. • People seek services that help them get more of their job done, better. • The job predicts behavior and becomes the key unit of analysis. • JTBD isn’t limited to one discipline; it applies across the organization.

At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them. Through this lens, JTBD offers a structured way of understanding customer needs, helping to predict better how customers might act in the future. The framework provides a common unit of analysis for teams to focus on—the job to be done—and then offers a shared language for the whole team to understand value as perceived from the customer perspective.

join in. Exchange ideas and challenges. Meet other entrepreneurs and innovators at other Meetups. Talk with them about Customer Jobs. If you can drum up interest, ask if they’d be interested in getting together for a Meetup specifically about Customer Jobs. Contacting Me I try to help anyone I can, however I can. As time permits, I enjoy doing calls and sharing e-mails with entrepreneurs and innovators. I encourage you to contact me via my website with your questions or comments or if you want help. If I can’t help you, I’m sure I know someone who can. I also enjoy learning how others apply Customer Jobs. If you have a story or insight to share, feel free to contact me. The best ways to contact me are through my website, alanklement.com; Twitter, @alanklement; or the jtbd.info site.