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When Operation Flood was sanctioned I knew that it was a massive and extremely complex operation and we would need all the help we could possibly get from all quarters. It was in this connection that, one day, I called on J.R.D. Tata, Chairman of one of India’s largest industrial houses, one known for its commitment to quality and for its patriotism. I met him and explained to him the entire concept behind Operation Flood. I told him that such an enormous task would be extremely difficult to pull off alone and I requested him to spare six managers from the house of Tatas for one year, to help us improve the nation’s dairy industry. I could pay them only public-sector salaries, but within that, I assured him, I would pay them the best that I could. At the end of that year, his managers would return to his company, far richer for their thorough understanding of cooperatives and of agriculture. I was confident that it would be an extremely valuable experience for his managers. J.R.D Tata listened to me very patiently and then told me that since this was not a decision he alone could take I would have to present it to the board. I agreed to do so and met the board and once again explained the intricacies of the entire project to the members. They, too, listened very politely, smiled and nodded. But that is as far as they were prepared to go. To this day, I do not know whose decision it was, but we were loaned not even a single manager from the Tata Group. After all, would it have so adversely impacted the Tatas if they had deputed six managers to the NDDB and that, too, for a brief period of one year? The incident left me with a bitter taste and justified my belief that, in the ultimate analysis, the corporate world and the cooperative world are distinctly different. I
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