Jersey Number 10 Quotes

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

The Pulaski Skyway was designed to accommodate warships traveling up the rivers to the Port of New York. With that in mind, the Skyway’s cantilevered trusses stand on concrete columns that tower up to 135 feet above high tide levels. The Pulaski Skyway originally had two 10-foot-wide travel lanes in each direction, with a breakdown lane in the center. There were no shoulders and no provisions for pedestrian traffic. Unfortunately, this design encouraged motorists to use the breakdown lane as a passing lane, leading to a high number of head-on collisions. To resolve the situation, road designers replaced the center breakdown lane with a concrete median that kept the northbound and southbound traffic separated, thereby preventing cross-over collisions. This median became known as a “Jersey barrier.