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Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I will participate, but not as asked,
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I suggest that we reimagine #FOMO as #NOMO, the necessity of missing out,
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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My experience is what I agree to attend to. Only those items which I notice shape my mind—without selective interest, experience is an utter chaos.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Extrapolating this into the realm of strangers, I worry that if we let our real-life interactions be corralled by our filter bubbles and branded identities, we are also running the risk of never being surprised, challenged, or changed—never seeing anything outside of ourselves, including our own privilege.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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What does it mean to construct digital worlds while the actual world is crumbling before our eyes?
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and keep us from living the lives we want to live, or, even worse, undermine our capacities for reflection and self-regulation, making it harder, in the words of Harry Frankfurt, to “want what we want to want.” Thus there are deep ethical implications lurking here for freedom, wellbeing, and even the integrity of the self.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In a situation where every waking moment has become the time in which we make our living, and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, monitoring the ongoing development of our personal brand, time becomes an economic resource that we can no longer justify spending on “nothing.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Ultimately, I argue for a view of the self and of identity that is the opposite of the personal brand: an unstable, shapeshifting thing determined by interactions with others and with different kinds of places.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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It is with acts of attention that we decide who to hear, who to see, and who in our world has agency. In this way, attention forms the ground not just for love, but for ethics.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Context is what appears when you hold your attention open for long enough; the longer you hold it, the more context appears.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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To do nothing is to hold yourself still so that you can perceive what is actually there. As Gordon Hempton, an acoustic ecologist who records natural soundscapes, put it: “Silence is not the absence of something but the presence of everything.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Our idea of progress is so bound up with the idea of putting something new in the world that it can feel counterintuitive to equate progress with destruction, removal, and remediation.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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One thing I have learned about attention is that certain forms of it are contagious. When you spend enough time with someone who pays close attention to something (if you were hanging out with me, it would be birds), you inevitably start to pay attention to some of the same things. I’ve also learned that patterns of attention—what we choose to notice and what we do not—are how we render reality for ourselves, and thus have a direct bearing on what we feel is possible at any given time. These aspects, taken together, suggest to me the revolutionary potential of taking back our attention. To capitalist logic, which thrives on myopia and dissatisfaction, there may indeed be something dangerous about something as pedestrian as doing nothing: escaping laterally toward each other, we might just find that everything we wanted is already here.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
But if you do, make it “self-care” in the activist sense that Audre Lorde meant it in the 1980s, when she said that “[c]aring for myself is not self-indulgence, it is self preservation, and that is an act of political warfare.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
I looked over at my neighbor, the song sparrow, and thought about how just a few years ago, I wouldn’t have known its name, might not have even known it was a sparrow, might not have even seen it at all. How lonely that world seemed in comparison to this one! But the sparrow and I were no longer strangers. It was no stretch of the imagination, nor even of science, to think that we were related. We were both from the same place (Earth), made of the same stuff. And most important, we were both alive.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I’m reminded of a 1991 lecture by John Cleese (of Monty Python) on creativity, in which two of the five required factors he lists are time: 1. Space 2. Time 3. Time 4. Confidence 5. A 22 inch waist Humor9
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Appearing as if you’re doing nothing is seen as a threat to the general working order of the company, creating a sense of the unknown,” they wrote, adding solemnly, “The potential of nothing is everything.”4
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I grew up thinking that parks were somehow just “leftover” spaces, but I’ve learned that the story of any park or preserve is absolutely one of “redemption preserv[ing] itself in a small crack in the continuum of catastrophe.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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However you refer to it, what this practice has in common with Deep Listening is that observing birds requires you quite literally to do nothing. Bird-watching is the opposite of looking something up online. You can’t really look for birds; you can’t make a bird come out and identify itself to you. The most you can do is walk quietly and wait until you hear something, and then stand motionless under a tree, using your animal senses to figure out where and what it is.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
This book is about how to hold open that place in the sun. It is a field guide to doing nothing as an act of political resistance to the attention economy, with all the stubbornness of a Chinese “nail house” blocking a major highway. I want this not only for artists and writers, but for any person who perceives life to be more than an instrument and therefore something that cannot be optimized. A simple refusal motivates my argument: refusal to believe that the present time and place, and the people who are here with us, are somehow not enough. Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them. Solitude, observation, and simple conviviality should be recognized not only as ends in and of themselves, but inalienable rights belonging to anyone lucky enough to be alive. —
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Removal and contemplation were necessary to be able to see what was happening, but that same contemplation would always bring one back around to their responsibility to and in the world. For Merton, there was no question of whether or not to participate, only how: If I had no choice about the age in which I was to live, I nevertheless have a choice about the attitude I take and about the way and the extent of my participation in its living ongoing events. To choose the world is… an acceptance of a task and a vocation in the world, in history and in time. In my time, which is the present.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I’m suggesting that we protect our spaces and our time for non-instrumental, noncommercial activity and thought, for maintenance, for care, for conviviality. And I’m suggesting that we fiercely protect our human animality against all technologies that actively ignore and disdain the body, the bodies of other beings, and the body of the landscape that we inhabit.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I’m realizing that these are my ways of insisting on something. Living between the mountains and this hyper accelerated, entrepreneurial culture, I can’t help but ask the question: What does it mean to construct digital worlds while the actual world is crumbling before our eyes?
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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After all, it is public opinion that social media exploits, and public opinion that has no patience for ambiguity, context, or breaks with tradition. Public opinion is not looking to change or to be challenged; it is what wants a band to keep making songs exactly like the hit they once had.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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To stand apart is to take the view of the outsider without leaving, always oriented toward what it is you would have left. It means not fleeing your enemy, but knowing your enemy, which turns out not to be the world—contemptus mundi—but the channels through which you encounter it day to day.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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To do this means refusing the frame of reference: in this case, a frame of reference in which value is determined by productivity, the strength of one’s career, and individual entrepreneurship. It means embracing and trying to inhabit somewhat fuzzier or blobbier ideas: of maintenance as productivity, of the importance of nonverbal communication, and of the mere experience of life as the highest goal. It means recognizing and celebrating a form of the self that changes over time, exceeds algorithmic description, and whose identity doesn’t always stop at the boundary of the individual.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
What amazed and humbled me about bird-watching was the way it changed the granularity of my perception, which had been pretty “low-res.” At first, I just noticed birdsong more. Of course it had been there all along, but now that I was paying attention to it, I realized that it was almost everywhere, all day, all the time. And then, one by one, I started learning each song and associating it with a bird, so that now when I walk into the Rose Garden, I inadvertently acknowledge them in my head as though they were people: “Hi, raven, robin, song sparrow, chickadee, goldfinch, towhee, hawk, nuthatch…” and so on.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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That’s why, when I worry about the estuary’s diversity, I am also worrying about my own diversity—about having the best, most alive parts of myself paved over by a ruthless logic of use. When I worry about the birds, I am also worrying about watching all my possible selves go extinct. And when I worry that no one will see the value of these murky waters, it is also a worry that I will be stripped of my own unusable parts, my own mysteries, and my own depths.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
I am not anti-technology. After all, there are forms of technology—from tools that let us observe the natural world to decentralized, noncommercial social networks—that might situate us more fully in the present. Rather, I am opposed to the way that corporate platforms buy and sell our attention, as well as to designs and uses of technology that enshrine a narrow definition of productivity and ignore the local, the carnal, and the poetic. I am concerned about the effects of current social media on expression—including the right not to express oneself—and its deliberately addictive features. But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the way we think about our offline selves and the places where we actually live.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The sole field trip in my digital design class is simply a hike, and sometimes I have my students sit outside and do nothing for fifteen minutes.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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As the body disappears, so does our ability to empathize.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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see people caught up not just in notifications but in a mythology of productivity and progress, unable not only to rest but simply to see where they are.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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One might say the parks and libraries of the self are always about to be turned into condos.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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*wakes up and looks at phone* ah let’s see what fresh horrors await me on the fresh horrors device –@MISSOKISTIC IN A TWEET ON NOVEMBER 10, 2016
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Reality is blobby. It refuses to be systematized.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Maybe this is the beginning of how my own prejudice ends. Watching for it. Catching it and holding it up to the light. Releasing it. Watching for it again.21
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Diogenes thought every “sane” person in the world was actually insane for heeding any of the customs upholding a world full of greed, corruption, and ignorance.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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we are left with twenty-four potentially monetizable hours that are sometimes not even restricted to our time zones or our sleep cycles.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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much of what gives one’s life meaning stems from accidents, interruptions, and serendipitous encounters: the “off time” that a mechanistic view of experience seeks to eliminate.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Realities are, after all, inhabitable. If we can render a new reality together—with attention—perhaps we can meet each other there.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In the context of health and ecology, things that grow unchecked are often considered parasitic or cancerous. Yet we inhabit a culture that privileges novelty and growth over the cyclical and the regenerative. Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
We still recognize that much of what gives one’s life meaning stems from accidents, interruptions, and serendipitous encounters: the “off time” that a mechanistic view of experience seeks to eliminate.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The fact that commenting on the weather is a cliché of small talk is actually a profound reminder of this, since the weather is one of the only things we each know any other person must pay attention to.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Parks don’t just give us the space to “do nothing” and inhabit different scales of attention. Their very existence, especially in the midst of a city or on the former sites of extraction, embodies resistance.
”
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
In the context of health and ecology, things that grow unchecked are often considered parasitic or cancerous. Yet we inhabit a culture that privileges novelty and growth over the cyclical and the regenerative.
”
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
The actual play-by-play of the bus boycott is a reminder that meaningful acts of refusal have come not directly from fear, anger, and hysteria, but rather from the clarity and attention that makes organizing possible.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Exercises in Attention In Zen they say: If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that it is not boring at all. –JOHN CAGE1
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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the other reason has to do with its twisted shape and its height: ninety-three feet, a runt compared to other old-growth redwoods. In other words, Old Survivor survived largely by appearing useless to loggers as a timber tree.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
In my opinion, this kind of hyper-accelerated expression on social media is not exactly helpful (not to mention the huge amount of value it produces for Facebook). It’s not a form of communication driven by reflection and reason, but rather a reaction driven by fear and anger. Obviously these feelings are warranted, but their expression on social media so often feels like firecrackers setting off other firecrackers in a very small room that soon gets filled with smoke. Our aimless and desperate expressions on these platforms don’t do much for us, but they are hugely lucrative for advertisers and social media companies, since what drives the machine is not the content of information but the rate of engagement.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
To capitalist logic, which thrives on myopia and dissatisfaction, there may indeed be something dangerous about something as pedestrian as doing nothing: escaping laterally toward each other, we might just find that everything we wanted is already here.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
Why is it that the modern idea of productivity is so often a frame for what is actually the destruction of the natural productivity of an ecosystem? This sounds a lot like the paradox in Zhuang Zhou’s story, which more than anything is a joke about how narrow the concept of “usefulness” is. When the tree appears to the carpenter in his dream, it’s essentially asking him: Useful for what? Indeed, this is the same question I have when I give myself enough time to step back from the capitalist logic of how we currently understand productivity and success. Productivity that produces what? Successful in what way, and for whom? The happiest, most fulfilled moments of my life have been when I was completely aware of being alive, with all the hope, pain, and sorrow that that entails for any mortal being. In those moments, the idea of success as a teleological goal would have made no sense; the moments were ends in themselves, not steps on a ladder. I think people in Zhuang Zhou’s time knew the same feeling.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
On a collective level, the stakes are higher. We know that we live in complex times that demand complex thoughts and conversations—and those, in turn, demand the very time and space that is nowhere to be found. The convenience of limitless connectivity has neatly paved over the nuances of in-person conversation, cutting away so much information and context in the process. In an endless cycle where communication is stunted and time is money, there are few moments to slip away and fewer ways to find each other. Given how poorly art survives in a system that only values the bottom line, the stakes are cultural as well. What the tastes of neoliberal techno manifest–destiny and the culture of Trump have in common is impatience with anything nuanced, poetic, or less-than-obvious.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
That’s a strategic function of nothing, and in that sense, you could file what I’ve said so far under the heading of self-care. But if you do, make it “self-care” in the activist sense that Audre Lorde meant it in the 1980s, when she said that “[c]aring for myself is not self-indulgence, it is self preservation, and that is an act of political warfare.” This is an important distinction to make these days, when the phrase “self-care” is appropriated for commercial ends and risks becoming a cliché. As Gabrielle Moss, author of Glop: Nontoxic, Expensive Ideas That Will Make You Look Ridiculous and Feel Pretentious (a book parodying goop, Gwyneth Paltrow’s high-priced wellness empire), put it: self-care “is poised to be wrenched away from activists and turned into an excuse to buy an expensive bath oil.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
THERE’S SOMETHING IMPORTANT that the moment of stopping to listen has in common with the labyrinthine quality of attention-holding architecture: in their own ways, each enacts some kind of interruption, a removal from the sphere of familiarity. Every time I see or hear an unusual bird, time stops, and later I wonder where I was, just as wandering some unexpected secret passageway can feel like dropping out of linear time. Even if brief or momentary, these places and moments are retreats, and like longer retreats, they affect the way we see everyday life when we do come back to it.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The removal of economic security for working people dissolves those boundaries— eight hours for work, eight hours for rest, eight hours for what we will — so that we are left with twenty-four potentially monetizable hours that are sometimes not even restricted to our time zones or our sleep cycles.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
That campaign was about a demarcation of time. So it’s interesting, and certainly troubling, to understand the decline in labor unions in the last several decades alongside a similar decline in the demarcation of public space. True public spaces, the most obvious examples being parks and libraries, are places for—and thus the spatial underpinnings of—“what we will.” A public, noncommercial space demands nothing from you in order for you to enter, nor for you to stay; the most obvious difference between public space and other spaces is that you don’t have to buy anything, or pretend to want to buy something, to be there.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
Currently, I see a similar battle playing out for our time, a colonization of the self by capitalist ideas of productivity and efficiency. One might say the parks and libraries of the self are always about to be turned into condos. In After the Future, the Marxist theorist Franco “Bifo” Berardi ties the defeat of labor movements in the eighties to rise of the idea that we should all be entrepreneurs. In the past, he notes, economic risk was the business of the capitalist, the investor. Today, though, “‘we are all capitalists’…and therefore, we all have to take risks…The essential idea is that we should all consider life as an economic venture, as a race where there are winners and losers.”14
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
I want this not only for artists and writers, but for any person who perceives life to be more than an instrument and therefore something that cannot be optimized. A simple refusal motivates my argument: refusal to believe that the present time and place, and the people who are here with us, are somehow not enough. Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them. Solitude, observation, and simple conviviality should be recognized not only as ends in and of themselves, but inalienable rights belonging to anyone lucky enough to be alive.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
I am concerned about the effects of current social media on expression—including the right not to express oneself—and its deliberately addictive features. But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the way we think about our offline selves and the places where we actually live.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
The second tool that doing nothing offers us is a sharpened ability to listen. I’ve already mentioned Deep Listening, but this time I mean it in the broader sense of understanding one another. To do nothing is to hold yourself still so that you can perceive what is actually there. As Gordon Hempton, an acoustic ecologist who records natural soundscapes, put it: “Silence is not the absence of something but the presence of everything.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
We’re riddled with pointless talk, insane quantities of words and images. Stupidity’s never blind or mute. So it’s not a problem of getting people to express themselves but of providing little gaps of solitude and silence in which they might eventually find something to say. Repressive forces don’t stop people expressing themselves but rather force them to express themselves; what a relief to have nothing to say, the right to say nothing, because only then is there a chance of framing the rare, and ever rarer, thing that might be worth saying.
”
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
For some, there may be a kind of engineer’s satisfaction in the streamlining and networking of our entire lived experience. And yet a certain nervous feeling, of being overstimulated and unable to sustain a train of thought, lingers. Though it can be hard to grasp before it disappears behind the screen of distraction, this feeling is in fact urgent. We still recognize that much of what gives one’s life meaning stems from accidents, interruptions, and serendipitous encounters: the “off time” that a mechanistic view of experience seeks to eliminate.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
I. IDEAS A. The Death Instinct and the Life Instinct: The Death Instinct: separation, individuality, Avant-Garde par excellence; to follow one’s own path—do your own thing; dynamic change. The Life Instinct: unification; the eternal return; the perpetuation and MAINTENANCE of the species; survival systems and operations, equilibrium.26 The life force is concerned with cyclicality, care, and regeneration; the death force sounds to me a lot like “disrupt.” Obviously, some amount of both is necessary, but one is routinely valorized, not to mention masculinized, while the other goes unrecognized because it has no part in “progress.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
When the tree appears to the carpenter in his dream, it’s essentially asking him: Useful for what? Indeed, this is the same question I have when I give myself enough time to step back from the capitalist logic of how we currently understand productivity and success. Productivity that produces what? Successful in what way, and for whom? The happiest, most fulfilled moments of my life have been when I was completely aware of being alive, with all the hope, pain, and sorrow that that entails for any mortal being. In those moments, the idea of success as a teleological goal would have made no sense; the moments were ends in themselves, not steps on a ladder.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
It’s a bit like falling in love—that terrifying realization that your fate is linked to someone else’s, that you are no longer your own. But isn’t that closer to the truth anyway? Our fates are linked, to each other, to the places where we are, and everyone and everything that lives in them. How much more real my responsibility feels when I think about it this way! This is more than just an abstract understanding that our survival is threatened by global warming, or even a cerebral appreciation for other living beings and systems. Instead this is an urgent, personal recognition that my emotional and physical survival are bound up with these “strangers,” not just now, but for life.
”
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
To resist in place is to make oneself into a shape that cannot so easily be appropriated by a capitalist value system. To do this means refusing the frame of reference: in this case, a frame of reference in which value is determined by productivity, the strength of one’s career, and individual entrepreneurship. It means embracing and trying to inhabit somewhat fuzzier or blobbier ideas: of maintenance as productivity, of the importance of nonverbal communication, and of the mere experience of life as the highest goal. It means recognizing and celebrating a form of the self that changes over time, exceeds algorithmic description, and whose identity doesn’t always stop at the boundary of the individual.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
Thinking about maintenance and care for one’s kin also brings me back to a favorite book, A Paradise Built in Hell: The Extraordinary Communities That Arise in Disaster, in which Rebecca Solnit dispenses with the myth that people become desperate and selfish after disasters. From the 1906 San Franscisco earthquake to Hurricane Katrina, she gives detailed accounts of the surprising resourcefulness, empathy, and sometimes even humor that arise in dark circumstances. Several of her interviewees report feeling a strange nostalgia for the purposefulness and the connection they felt with their neighbors immediately following a disaster. Solnit suggests that the real disaster is everyday life, which alienates us from each other and from the protective impulse that we harbor.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
To stand apart is to take the view of the outsider without leaving, always oriented toward what it is you would have left. It means not fleeing your enemy, but knowing your enemy, which turns out not to be the world—contemptus mundi—but the channels through which you encounter it day to day. It also means giving yourself the critical break that media cycles and narratives will not, allowing yourself to believe in another world while living in this one. Unlike the libertarian blank slate that appeals to outer space, or even the communes that sought to break with historical time, this “other world” is not a rejection of the one we live in. Rather, it is a perfect image of this world when justice has been realized with and for everyone and everything that is already here. To stand apart is to look at the world (now) from the point of view of the world as it could be (the future), with all of the hope and sorrowful contemplation that this entails.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Though it finds its baldest expression in things like the Fiverr ads, this phenomenon—of work metastasizing throughout the rest of life—isn’t constrained to the gig economy. I learned this during the few years that I worked in the marketing department of a large clothing brand. The office had instituted something called the Results Only Work Environment, or ROWE, which meant to abolish the eight-hour workday by letting you work whenever from wherever, as long as you got your work done. It sounded noble enough, but there was something in the name that bothered me. After all, what is the E in ROWE? If you could be getting results at the office, in your car, at the store, at home after dinner—aren’t those all then “work environments”? At that time, in 2011, I’d managed not to get a phone with email yet, and with the introduction of this new workday, I put off getting one even longer. I knew exactly what would happen the minute I did: that every minute of every day I would in fact be answerable to someone, even if my leash was a lot longer.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Our required reading, Why Work Sucks and How to Fix It: The Results-Only Revolution, by the creators of ROWE, seemed well intended, as the authors attempted to describe a merciful slackening of the “be in your chair from nine to five” model. But I was nonetheless troubled by how the work and non-work selves are completely conflated throughout the text. They write: If you can have your time and work and live and be a person, then the question you’re faced with every day isn’t, Do I really have to go to work today? but, How do I contribute to this thing called life? What can I do today to benefit my family, my company, myself?18 To me, “company” doesn’t belong in that sentence. Even if you love your job! Unless there’s something specifically about you or your job that requires it, there is nothing to be admired about being constantly connected, constantly potentially productive the second you open your eyes in the morning—and in my opinion, no one should accept this, not now, not ever. In the words of Othello: “Leave me but a little to myself.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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If you’ll allow me to stretch this metaphor, we could say that Old Survivor was too weird or too difficult to proceed easily toward the sawmill. In that way, the tree provides me with an image of “resistance-in-place.” To resist in place is to make oneself into a shape that cannot so easily be appropriated by a capitalist value system. To do this means refusing the frame of reference: in this case, a frame of reference in which value is determined by productivity, the strength of one’s career, and individual entrepreneurship. It means embracing and trying to inhabit somewhat fuzzier or blobbier ideas: of maintenance as productivity, of the importance of nonverbal communication, and of the mere experience of life as the highest goal. It means recognizing and celebrating a form of the self that changes over time, exceeds algorithmic description, and whose identity doesn’t always stop at the boundary of the individual. In an environment completely geared toward capitalist appropriation of even our smallest thoughts, doing this isn’t any less uncomfortable than wearing the wrong outfit to a place with a dress code. As I’ll show in various examples of past refusals-in-place, to remain in this state takes commitment, discipline, and will. Doing nothing is hard.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Civil disobedience in the attention economy means withdrawing attention. But doing that by loudly quitting Facebook and then tweeting about it is the same mistake as thinking that the imaginary Pera is a real island that we can reach by boat. A real withdrawal of attention happens first and foremost in the mind. What is needed, then, is not a “once-and-for-all” type of quitting but ongoing training: the ability not just to withdraw attention, but to invest it somewhere else, to enlarge and proliferate it, to improve its acuity. We need to be able to think across different time scales when the mediascape would have us think in twenty-four-hour (or shorter) cycles, to pause for consideration when clickbait would have us click, to risk unpopularity by searching for context when our Facebook feed is an outpouring of unchecked outrage and scapegoating, to closely study the ways that media and advertising play upon our emotions, to understand the algorithmic versions of ourselves that such forces have learned to manipulate, and to know when we are being guilted, threatened, and gaslighted into reactions that come not from will and reflection but from fear and anxiety. I am less interested in a mass exodus from Facebook and Twitter than I am in a mass movement of attention: what happens when people regain control over their attention and begin to direct it again, together.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In 2008, employees at an office for the accounting firm Deloitte were troubled by the behavior of a new recruit. In the midst of a bustling work environment, she didn’t seem to be doing anything except sitting at an empty desk and staring into space. Whenever someone would ask what she was doing, she would reply that she was “doing thought work” or “working on [her] thesis.” Then there was the day that she spent riding the elevators up and down repeatedly. When a coworker saw this and asked if she was “thinking again,” she replied: “It helps to see things from a different perspective.”2 The employees became uneasy. Urgent inter-office emails were sent. It turned out that the staff had unwittingly taken part in a performance piece called The Trainee. The silent employee was Pilvi Takala, a Finnish artist who is known for videos in which she quietly threatens social norms with simple actions. In a piece called Bag Lady, for instance, she spent days roaming a mall in Berlin while carrying a clear plastic bag full of euro bills. Christy Lange describes the piece in Frieze: “While this obvious display of wealth should have made her the ‘perfect customer,’ she only aroused suspicion from security guards and disdain from shopkeepers. Others urged her to accept a more discreet bag for her money.”3 The Trainee epitomized Takala’s method. As observed by a writer at Pumphouse Gallery, which showed her work in 2017, there is nothing inherently unusual about the notion of not working while at work; people commonly look at Facebook on their phones or seek other distractions during work hours. It was the image of utter inactivity that so galled Takala’s colleagues. “Appearing as if you’re doing nothing is seen as a threat to the general working order of the company, creating a sense of the unknown,” they wrote, adding solemnly, “The potential of nothing is everything.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Writing about the circulation of information, Berardi makes a distinction that’s especially helpful here, between what he calls connectivity and sensitivity. Connectivity is the rapid circulation of information among compatible units—an example would be an article racking up a bunch of shares very quickly and unthinkingly by like-minded people on Facebook. With connectivity, you either are or are not compatible. Red or blue: check the box. In this transmission of information, the units don’t change, nor does the information. Sensitivity, in contrast, involves a difficult, awkward, ambiguous encounter between two differently shaped bodies that are themselves ambiguous—and this meeting, this sensing, requires and takes place in time. Not only that, due to the effort of sensing, the two entities might come away from the encounter a bit different than they went in. Thinking about sensitivity reminds me of a monthlong artist residency I once attended with two other artists in an extremely remote location in the Sierra Nevada. There wasn’t much to do at night, so one of the artists and I would sometimes sit on the roof and watch the sunset. She was Catholic and from the Midwest; I’m sort of the quintessential California atheist. I have really fond memories of the languid, meandering conversations we had up there about science and religion. And what strikes me is that neither of us ever convinced the other—that wasn’t the point—but we listened to each other, and we did each come away different, with a more nuanced understanding of the other person’s position. So connectivity is a share or, conversely, a trigger; sensitivity is an in-person conversation, whether pleasant or difficult, or both. Obviously, online platforms favor connectivity, not simply by virtue of being online, but also arguably for profit, since the difference between connectivity and sensitivity is time, and time is money. Again, too expensive. As the body disappears, so does our ability to empathize.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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ALL OF THAT said, the reason I suggest the bioregion as a meeting grounds for our attention is not simply because it would address species loneliness, or because it enriches the human experience, or even because I believe our physical survival may depend on it. I value bioregionalism for the even more basic reason that, just as attention may be the last resource we have to withhold, the physical world is our last common reference point. At least until everyone is wearing augmented reality glasses 24/7, you cannot opt out of awareness of physical reality. The fact that commenting on the weather is a cliché of small talk is actually a profound reminder of this, since the weather is one of the only things we each know any other person must pay attention to.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In How to Do Nothing: Resisting the Attention Economy, Jenny Odell makes a deeply compelling case for ignoring all of the impulses toward productivity and perfection that have come to imbue our lives, leisure, and otherwise. That means doing, well, nothing—at least nothing that is conceived of as value-making under capitalism.
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Anne Helen Petersen (Can't Even: How Millennials Became the Burnout Generation)
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The first half of “doing nothing” is about disengaging from the attention economy; the other half is about reengaging with something else. That “something else” is nothing less than time and space, a possibility only once we meet each other there on the level of attention.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Unless there’s something specifically about you or your job that requires it, there is nothing to be admired about being constantly connected, constantly potentially productive the second you open your eyes in the morning—and in my opinion, no one should accept this, not now, not ever.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Merton was zeroing in on spirituality and the idea of renouncing the world. “I am not physically tired, just filled with a deep, vague, undefined sense of spiritual distress, as if I had a deep wound running inside me and it had to be stanched.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In fact, I don’t know what a personal brand is other than a reliable, unchanging pattern of snap judgments: “I like this” and “I don’t like this,” with little room for ambiguity or contradiction.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Photography is alright if you don’t mind looking at the world from the point of view of a paralyzed cyclops—for a split second,” he said. “But that’s not what it’s like to live in the world, or to convey the experience of living in the world.”2
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Even if one solved this puzzle, the question would remain for Ehrenreich: “If you hump away at menial jobs 360-plus days a year, does some kind of repetitive injury of the spirit set in?
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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As Gordon Hempton, an acoustic ecologist who records natural soundscapes, put it: “Silence is not the absence of something but the presence of everything.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Meyrowitz writes that when he was in college in the 1950s, he’d gone on an exciting three-month summer vacation, and when he got home, he was eager to share his experiences with his friends, family, and other acquaintances. Obviously, he says, he varied the stories and the telling based on the audience: his parents got the clean version, his friends got the adventurous version, and his professors got the cultured version. Meyrowitz asks us to consider what would happen to his trip narrative if, on his return, his parents had thrown him a surprise homecoming party where all of those groups were present together. He ventures that he would have either 1) offended one or more of the groups, or 2) created a “synthesized” account that was “bland enough to offend no one.” But no matter which one, he writes, “the situation would have been profoundly different from the interactions I had with isolated audiences.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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the universe, which was, quite simply: just spend more time
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The contract is markedly different from the old one, in which companies and employees’ fates rose and fell together, like a marriage. He quotes an employee memo from the CEO of General Electric in the 1980s: “If loyalty means that this company will ignore poor performance, then loyalty is off the table.”49 In the global “spot market,” companies are driven only by the need to remain competitive, passing the task on to individuals to remain competitive as producing bodies. This “new contract,” alongside other missing forms of government protection, closes the margin for refusal and leads to a life lived in economic fear. When Hacker describes the new situation faced by those for whom precarity was not already a matter of course, the margin has eroded completely: “Americans increasingly find themselves on an economic tightrope, without an adequate safety net if—as is ever more likely—they lose their footing.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Of course, attention has its own margins. As I noted earlier, there is a significant portion of people for whom the project of day-to-day survival leaves no attention for anything else; that’s part of the vicious cycle too. This is why it’s even more important for anyone who does have a margin—even the tiniest one—to put it to use in opening up margins further down the line. Tiny spaces can open up small spaces, small spaces can open bigger spaces. If you can afford to pay a different kind of attention, you should.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Just as it takes alignment for someone to concentrate and act with intention, it requires alignment for a “movement” to move. Importantly, this is not a top-down formation, but rather a mutual agreement among individuals who pay intense attention to the same things and to each other.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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This “schizoid” collective brain cannot act, only react blindly and in misaligned ways to a barrage of stimuli, mostly out of fear and anger. That’s bad news for sustained refusal. While it may seem at first like refusal is a reaction, the decision to actually refuse—not once, not twice, but perpetually until things have changed—means the development of and adherence to individual and collective commitments from which our actions proceed. In the history of activism, even things that seemed like reactions were often planned actions. For example, as William T. Martin Riches reminds us in his accounting of the Montgomery bus boycott, Rosa Parks was “acting, not reacting” when she refused to get up from her seat. She was already involved with activist organizations, having been trained at the Highlander Folk School, which produced many important figures in the movement.40 The actual play-by-play of the bus boycott is a reminder that meaningful acts of refusal have come not directly from fear, anger, and hysteria, but rather from the clarity and attention that makes organizing possible.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In his 1923 book I and Thou, the philosopher Martin Buber draws a distinction between what he calls I-It and I-Thou ways of seeing. In I-It, the other (a thing or a person) is an “it” that exists only as an instrument or means to an end, something to be appropriated by the “I.” A person who only knows I-It will never encounter anything outside himself because he does not truly “encounter.” Buber writes that such a person “only knows the feverish world out there and his feverish desire to use it…When he says You, he means: You, my ability to use!”9 In contrast to I-it, I-Thou recognizes the irreducibility and absolute equality of the other. In this configuration, I meet you “thou” in your fullness by giving you my total attention; because I neither project nor “interpret” you, the world contracts into a moment of a magical exclusivity between you and me.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In Zen they say: If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that it is not boring at all. –JOHN CAGE
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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For some, there may be a kind of engineer’s satisfaction in the streamlining and networking of our entire lived experience. And yet a certain nervous feeling, of being overstimulated and unable to sustain a train of thought, lingers.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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course, there’s an obvious critique of all of this, and that’s that it comes from a place of privilege. I can go to the Rose Garden, stare into trees, and sit on hills all the time because I have a teaching job that only requires me to be on campus two days a week, not to mention a whole set of other privileges. Part of the reason my dad could take that time off was that on some level, he had cause to think he could get another job. It’s very possible to understand the practice of doing nothing solely as a self-indulgent luxury, the equivalent of taking a mental health day, if you’re lucky enough to work at a place that has those.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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It’s also about control, since if we recognize that what we experience as the self is completely bound to others, determined not by essential qualities but by relationships, then we must further relinquish the ideas of a controllable identity and of a neutral, apolitical existence (the mythology that attends gentrification). But whether we are the fluid product of our interactions with others is not our choice to make. The only choice is whether to recognize this reality or not.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Thoreau stood outside the question and judged the law itself: “If [the law] is of such a nature that it requires you to be the agent of injustice to another, then, I say, break the law,” he wrote. “Let your life be a counter friction to stop the machine.”29 Like Plato with his allegory of the cave, Thoreau imagines truth as dependent on perspective. “Statesmen and legislators, standing so completely within the institution never distinctly and nakedly behold it,” he says. One must ascend to higher ground to see reality: the government is admirable in many respects, “but seen from a point of view a little higher they are what I have described them; seen from a higher still, and the highest, who shall say what they are, or that they are worth looking at or thinking of at all?
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Using examples like the coevolution of vision with certain colors that occur in nature, they fundamentally complicate the idea that perception merely gives information about what’s “out there.” As they put it, “Cognition is not the representation of a pre-given world by a pre-given mind but is rather the enactment of a world and a mind”10
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)