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Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I will participate, but not as asked,
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Extrapolating this into the realm of strangers, I worry that if we let our real-life interactions be corralled by our filter bubbles and branded identities, we are also running the risk of never being surprised, challenged, or changed—never seeing anything outside of ourselves, including our own privilege.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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My experience is what I agree to attend to. Only those items which I notice shape my mind—without selective interest, experience is an utter chaos.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I suggest that we reimagine #FOMO as #NOMO, the necessity of missing out,
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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What does it mean to construct digital worlds while the actual world is crumbling before our eyes?
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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It is with acts of attention that we decide who to hear, who to see, and who in our world has agency. In this way, attention forms the ground not just for love, but for ethics.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and keep us from living the lives we want to live, or, even worse, undermine our capacities for reflection and self-regulation, making it harder, in the words of Harry Frankfurt, to “want what we want to want.” Thus there are deep ethical implications lurking here for freedom, wellbeing, and even the integrity of the self.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Ultimately, I argue for a view of the self and of identity that is the opposite of the personal brand: an unstable, shapeshifting thing determined by interactions with others and with different kinds of places.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In a situation where every waking moment has become the time in which we make our living, and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, monitoring the ongoing development of our personal brand, time becomes an economic resource that we can no longer justify spending on “nothing.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Context is what appears when you hold your attention open for long enough; the longer you hold it, the more context appears.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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To do nothing is to hold yourself still so that you can perceive what is actually there. As Gordon Hempton, an acoustic ecologist who records natural soundscapes, put it: “Silence is not the absence of something but the presence of everything.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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One thing I have learned about attention is that certain forms of it are contagious. When you spend enough time with someone who pays close attention to something (if you were hanging out with me, it would be birds), you inevitably start to pay attention to some of the same things. I’ve also learned that patterns of attention—what we choose to notice and what we do not—are how we render reality for ourselves, and thus have a direct bearing on what we feel is possible at any given time. These aspects, taken together, suggest to me the revolutionary potential of taking back our attention. To capitalist logic, which thrives on myopia and dissatisfaction, there may indeed be something dangerous about something as pedestrian as doing nothing: escaping laterally toward each other, we might just find that everything we wanted is already here.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Our idea of progress is so bound up with the idea of putting something new in the world that it can feel counterintuitive to equate progress with destruction, removal, and remediation.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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But if you do, make it “self-care” in the activist sense that Audre Lorde meant it in the 1980s, when she said that “[c]aring for myself is not self-indulgence, it is self preservation, and that is an act of political warfare.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I’m suggesting that we protect our spaces and our time for non-instrumental, noncommercial activity and thought, for maintenance, for care, for conviviality. And I’m suggesting that we fiercely protect our human animality against all technologies that actively ignore and disdain the body, the bodies of other beings, and the body of the landscape that we inhabit.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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To stand apart is to take the view of the outsider without leaving, always oriented toward what it is you would have left. It means not fleeing your enemy, but knowing your enemy, which turns out not to be the world—contemptus mundi—but the channels through which you encounter it day to day.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I looked over at my neighbor, the song sparrow, and thought about how just a few years ago, I wouldn’t have known its name, might not have even known it was a sparrow, might not have even seen it at all. How lonely that world seemed in comparison to this one! But the sparrow and I were no longer strangers. It was no stretch of the imagination, nor even of science, to think that we were related. We were both from the same place (Earth), made of the same stuff. And most important, we were both alive.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I’m reminded of a 1991 lecture by John Cleese (of Monty Python) on creativity, in which two of the five required factors he lists are time: 1. Space 2. Time 3. Time 4. Confidence 5. A 22 inch waist Humor9
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Appearing as if you’re doing nothing is seen as a threat to the general working order of the company, creating a sense of the unknown,” they wrote, adding solemnly, “The potential of nothing is everything.”4
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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However you refer to it, what this practice has in common with Deep Listening is that observing birds requires you quite literally to do nothing. Bird-watching is the opposite of looking something up online. You can’t really look for birds; you can’t make a bird come out and identify itself to you. The most you can do is walk quietly and wait until you hear something, and then stand motionless under a tree, using your animal senses to figure out where and what it is.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
This book is about how to hold open that place in the sun. It is a field guide to doing nothing as an act of political resistance to the attention economy, with all the stubbornness of a Chinese “nail house” blocking a major highway. I want this not only for artists and writers, but for any person who perceives life to be more than an instrument and therefore something that cannot be optimized. A simple refusal motivates my argument: refusal to believe that the present time and place, and the people who are here with us, are somehow not enough. Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them. Solitude, observation, and simple conviviality should be recognized not only as ends in and of themselves, but inalienable rights belonging to anyone lucky enough to be alive. —
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Removal and contemplation were necessary to be able to see what was happening, but that same contemplation would always bring one back around to their responsibility to and in the world. For Merton, there was no question of whether or not to participate, only how: If I had no choice about the age in which I was to live, I nevertheless have a choice about the attitude I take and about the way and the extent of my participation in its living ongoing events. To choose the world is… an acceptance of a task and a vocation in the world, in history and in time. In my time, which is the present.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I’m realizing that these are my ways of insisting on something. Living between the mountains and this hyper accelerated, entrepreneurial culture, I can’t help but ask the question: What does it mean to construct digital worlds while the actual world is crumbling before our eyes?
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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After all, it is public opinion that social media exploits, and public opinion that has no patience for ambiguity, context, or breaks with tradition. Public opinion is not looking to change or to be challenged; it is what wants a band to keep making songs exactly like the hit they once had.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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To do this means refusing the frame of reference: in this case, a frame of reference in which value is determined by productivity, the strength of one’s career, and individual entrepreneurship. It means embracing and trying to inhabit somewhat fuzzier or blobbier ideas: of maintenance as productivity, of the importance of nonverbal communication, and of the mere experience of life as the highest goal. It means recognizing and celebrating a form of the self that changes over time, exceeds algorithmic description, and whose identity doesn’t always stop at the boundary of the individual.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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What amazed and humbled me about bird-watching was the way it changed the granularity of my perception, which had been pretty “low-res.” At first, I just noticed birdsong more. Of course it had been there all along, but now that I was paying attention to it, I realized that it was almost everywhere, all day, all the time. And then, one by one, I started learning each song and associating it with a bird, so that now when I walk into the Rose Garden, I inadvertently acknowledge them in my head as though they were people: “Hi, raven, robin, song sparrow, chickadee, goldfinch, towhee, hawk, nuthatch…” and so on.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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That’s why, when I worry about the estuary’s diversity, I am also worrying about my own diversity—about having the best, most alive parts of myself paved over by a ruthless logic of use. When I worry about the birds, I am also worrying about watching all my possible selves go extinct. And when I worry that no one will see the value of these murky waters, it is also a worry that I will be stripped of my own unusable parts, my own mysteries, and my own depths.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I am not anti-technology. After all, there are forms of technology—from tools that let us observe the natural world to decentralized, noncommercial social networks—that might situate us more fully in the present. Rather, I am opposed to the way that corporate platforms buy and sell our attention, as well as to designs and uses of technology that enshrine a narrow definition of productivity and ignore the local, the carnal, and the poetic. I am concerned about the effects of current social media on expression—including the right not to express oneself—and its deliberately addictive features. But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the way we think about our offline selves and the places where we actually live.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In my opinion, this kind of hyper-accelerated expression on social media is not exactly helpful (not to mention the huge amount of value it produces for Facebook). It’s not a form of communication driven by reflection and reason, but rather a reaction driven by fear and anger. Obviously these feelings are warranted, but their expression on social media so often feels like firecrackers setting off other firecrackers in a very small room that soon gets filled with smoke. Our aimless and desperate expressions on these platforms don’t do much for us, but they are hugely lucrative for advertisers and social media companies, since what drives the machine is not the content of information but the rate of engagement.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Realities are, after all, inhabitable. If we can render a new reality together—with attention—perhaps we can meet each other there.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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*wakes up and looks at phone* ah let’s see what fresh horrors await me on the fresh horrors device –@MISSOKISTIC IN A TWEET ON NOVEMBER 10, 2016
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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much of what gives one’s life meaning stems from accidents, interruptions, and serendipitous encounters: the “off time” that a mechanistic view of experience seeks to eliminate.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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we are left with twenty-four potentially monetizable hours that are sometimes not even restricted to our time zones or our sleep cycles.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Diogenes thought every “sane” person in the world was actually insane for heeding any of the customs upholding a world full of greed, corruption, and ignorance.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Maybe this is the beginning of how my own prejudice ends. Watching for it. Catching it and holding it up to the light. Releasing it. Watching for it again.21
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Reality is blobby. It refuses to be systematized.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In the context of health and ecology, things that grow unchecked are often considered parasitic or cancerous. Yet we inhabit a culture that privileges novelty and growth over the cyclical and the regenerative. Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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If we're able to leave room for the encounters that will change us in ways we can't yet see, we can also acknowledge that we are each a confluence of forces that exceed our own understanding.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Why is it that the modern idea of productivity is so often a frame for what is actually the destruction of the natural productivity of an ecosystem? This sounds a lot like the paradox in Zhuang Zhou’s story, which more than anything is a joke about how narrow the concept of “usefulness” is. When the tree appears to the carpenter in his dream, it’s essentially asking him: Useful for what? Indeed, this is the same question I have when I give myself enough time to step back from the capitalist logic of how we currently understand productivity and success. Productivity that produces what? Successful in what way, and for whom? The happiest, most fulfilled moments of my life have been when I was completely aware of being alive, with all the hope, pain, and sorrow that that entails for any mortal being. In those moments, the idea of success as a teleological goal would have made no sense; the moments were ends in themselves, not steps on a ladder. I think people in Zhuang Zhou’s time knew the same feeling.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The actual play-by-play of the bus boycott is a reminder that meaningful acts of refusal have come not directly from fear, anger, and hysteria, but rather from the clarity and attention that makes organizing possible.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I grew up thinking that parks were somehow just “leftover” spaces, but I’ve learned that the story of any park or preserve is absolutely one of “redemption preserv[ing] itself in a small crack in the continuum of catastrophe.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Exercises in Attention In Zen they say: If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that it is not boring at all. –JOHN CAGE1
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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To capitalist logic, which thrives on myopia and dissatisfaction, there may indeed be something dangerous about something as pedestrian as doing nothing: escaping laterally toward each other, we might just find that everything we wanted is already here.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
On a collective level, the stakes are higher. We know that we live in complex times that demand complex thoughts and conversations—and those, in turn, demand the very time and space that is nowhere to be found. The convenience of limitless connectivity has neatly paved over the nuances of in-person conversation, cutting away so much information and context in the process. In an endless cycle where communication is stunted and time is money, there are few moments to slip away and fewer ways to find each other. Given how poorly art survives in a system that only values the bottom line, the stakes are cultural as well. What the tastes of neoliberal techno manifest–destiny and the culture of Trump have in common is impatience with anything nuanced, poetic, or less-than-obvious.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
That’s a strategic function of nothing, and in that sense, you could file what I’ve said so far under the heading of self-care. But if you do, make it “self-care” in the activist sense that Audre Lorde meant it in the 1980s, when she said that “[c]aring for myself is not self-indulgence, it is self preservation, and that is an act of political warfare.” This is an important distinction to make these days, when the phrase “self-care” is appropriated for commercial ends and risks becoming a cliché. As Gabrielle Moss, author of Glop: Nontoxic, Expensive Ideas That Will Make You Look Ridiculous and Feel Pretentious (a book parodying goop, Gwyneth Paltrow’s high-priced wellness empire), put it: self-care “is poised to be wrenched away from activists and turned into an excuse to buy an expensive bath oil.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
THERE’S SOMETHING IMPORTANT that the moment of stopping to listen has in common with the labyrinthine quality of attention-holding architecture: in their own ways, each enacts some kind of interruption, a removal from the sphere of familiarity. Every time I see or hear an unusual bird, time stops, and later I wonder where I was, just as wandering some unexpected secret passageway can feel like dropping out of linear time. Even if brief or momentary, these places and moments are retreats, and like longer retreats, they affect the way we see everyday life when we do come back to it.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The removal of economic security for working people dissolves those boundaries— eight hours for work, eight hours for rest, eight hours for what we will — so that we are left with twenty-four potentially monetizable hours that are sometimes not even restricted to our time zones or our sleep cycles.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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That campaign was about a demarcation of time. So it’s interesting, and certainly troubling, to understand the decline in labor unions in the last several decades alongside a similar decline in the demarcation of public space. True public spaces, the most obvious examples being parks and libraries, are places for—and thus the spatial underpinnings of—“what we will.” A public, noncommercial space demands nothing from you in order for you to enter, nor for you to stay; the most obvious difference between public space and other spaces is that you don’t have to buy anything, or pretend to want to buy something, to be there.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Currently, I see a similar battle playing out for our time, a colonization of the self by capitalist ideas of productivity and efficiency. One might say the parks and libraries of the self are always about to be turned into condos. In After the Future, the Marxist theorist Franco “Bifo” Berardi ties the defeat of labor movements in the eighties to rise of the idea that we should all be entrepreneurs. In the past, he notes, economic risk was the business of the capitalist, the investor. Today, though, “‘we are all capitalists’…and therefore, we all have to take risks…The essential idea is that we should all consider life as an economic venture, as a race where there are winners and losers.”14
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
I want this not only for artists and writers, but for any person who perceives life to be more than an instrument and therefore something that cannot be optimized. A simple refusal motivates my argument: refusal to believe that the present time and place, and the people who are here with us, are somehow not enough. Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them. Solitude, observation, and simple conviviality should be recognized not only as ends in and of themselves, but inalienable rights belonging to anyone lucky enough to be alive.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
I am concerned about the effects of current social media on expression—including the right not to express oneself—and its deliberately addictive features. But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the way we think about our offline selves and the places where we actually live.
”
”
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
But most important, standing apart represents the moment in which the desperate desire to leave (forever!) matures into a commitment to live in permanent refusal, where one already is, and to meet others in the common space of that refusal. This kind of resistance still manifests as participating, but participating in the “wrong way”: a way that undermines the authority of the hegemonic game and creates possibilities outside of it.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
The second tool that doing nothing offers us is a sharpened ability to listen. I’ve already mentioned Deep Listening, but this time I mean it in the broader sense of understanding one another. To do nothing is to hold yourself still so that you can perceive what is actually there. As Gordon Hempton, an acoustic ecologist who records natural soundscapes, put it: “Silence is not the absence of something but the presence of everything.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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We’re riddled with pointless talk, insane quantities of words and images. Stupidity’s never blind or mute. So it’s not a problem of getting people to express themselves but of providing little gaps of solitude and silence in which they might eventually find something to say. Repressive forces don’t stop people expressing themselves but rather force them to express themselves; what a relief to have nothing to say, the right to say nothing, because only then is there a chance of framing the rare, and ever rarer, thing that might be worth saying.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
For some, there may be a kind of engineer’s satisfaction in the streamlining and networking of our entire lived experience. And yet a certain nervous feeling, of being overstimulated and unable to sustain a train of thought, lingers. Though it can be hard to grasp before it disappears behind the screen of distraction, this feeling is in fact urgent. We still recognize that much of what gives one’s life meaning stems from accidents, interruptions, and serendipitous encounters: the “off time” that a mechanistic view of experience seeks to eliminate.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
I. IDEAS A. The Death Instinct and the Life Instinct: The Death Instinct: separation, individuality, Avant-Garde par excellence; to follow one’s own path—do your own thing; dynamic change. The Life Instinct: unification; the eternal return; the perpetuation and MAINTENANCE of the species; survival systems and operations, equilibrium.26 The life force is concerned with cyclicality, care, and regeneration; the death force sounds to me a lot like “disrupt.” Obviously, some amount of both is necessary, but one is routinely valorized, not to mention masculinized, while the other goes unrecognized because it has no part in “progress.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
It’s a bit like falling in love—that terrifying realization that your fate is linked to someone else’s, that you are no longer your own. But isn’t that closer to the truth anyway? Our fates are linked, to each other, to the places where we are, and everyone and everything that lives in them. How much more real my responsibility feels when I think about it this way! This is more than just an abstract understanding that our survival is threatened by global warming, or even a cerebral appreciation for other living beings and systems. Instead this is an urgent, personal recognition that my emotional and physical survival are bound up with these “strangers,” not just now, but for life.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
To resist in place is to make oneself into a shape that cannot so easily be appropriated by a capitalist value system. To do this means refusing the frame of reference: in this case, a frame of reference in which value is determined by productivity, the strength of one’s career, and individual entrepreneurship. It means embracing and trying to inhabit somewhat fuzzier or blobbier ideas: of maintenance as productivity, of the importance of nonverbal communication, and of the mere experience of life as the highest goal. It means recognizing and celebrating a form of the self that changes over time, exceeds algorithmic description, and whose identity doesn’t always stop at the boundary of the individual.
”
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
Thinking about maintenance and care for one’s kin also brings me back to a favorite book, A Paradise Built in Hell: The Extraordinary Communities That Arise in Disaster, in which Rebecca Solnit dispenses with the myth that people become desperate and selfish after disasters. From the 1906 San Franscisco earthquake to Hurricane Katrina, she gives detailed accounts of the surprising resourcefulness, empathy, and sometimes even humor that arise in dark circumstances. Several of her interviewees report feeling a strange nostalgia for the purposefulness and the connection they felt with their neighbors immediately following a disaster. Solnit suggests that the real disaster is everyday life, which alienates us from each other and from the protective impulse that we harbor.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
To stand apart is to take the view of the outsider without leaving, always oriented toward what it is you would have left. It means not fleeing your enemy, but knowing your enemy, which turns out not to be the world—contemptus mundi—but the channels through which you encounter it day to day. It also means giving yourself the critical break that media cycles and narratives will not, allowing yourself to believe in another world while living in this one. Unlike the libertarian blank slate that appeals to outer space, or even the communes that sought to break with historical time, this “other world” is not a rejection of the one we live in. Rather, it is a perfect image of this world when justice has been realized with and for everyone and everything that is already here. To stand apart is to look at the world (now) from the point of view of the world as it could be (the future), with all of the hope and sorrowful contemplation that this entails.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
Our required reading, Why Work Sucks and How to Fix It: The Results-Only Revolution, by the creators of ROWE, seemed well intended, as the authors attempted to describe a merciful slackening of the “be in your chair from nine to five” model. But I was nonetheless troubled by how the work and non-work selves are completely conflated throughout the text. They write: If you can have your time and work and live and be a person, then the question you’re faced with every day isn’t, Do I really have to go to work today? but, How do I contribute to this thing called life? What can I do today to benefit my family, my company, myself?18 To me, “company” doesn’t belong in that sentence. Even if you love your job! Unless there’s something specifically about you or your job that requires it, there is nothing to be admired about being constantly connected, constantly potentially productive the second you open your eyes in the morning—and in my opinion, no one should accept this, not now, not ever. In the words of Othello: “Leave me but a little to myself.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
“
Civil disobedience in the attention economy means withdrawing attention. But doing that by loudly quitting Facebook and then tweeting about it is the same mistake as thinking that the imaginary Pera is a real island that we can reach by boat. A real withdrawal of attention happens first and foremost in the mind. What is needed, then, is not a “once-and-for-all” type of quitting but ongoing training: the ability not just to withdraw attention, but to invest it somewhere else, to enlarge and proliferate it, to improve its acuity. We need to be able to think across different time scales when the mediascape would have us think in twenty-four-hour (or shorter) cycles, to pause for consideration when clickbait would have us click, to risk unpopularity by searching for context when our Facebook feed is an outpouring of unchecked outrage and scapegoating, to closely study the ways that media and advertising play upon our emotions, to understand the algorithmic versions of ourselves that such forces have learned to manipulate, and to know when we are being guilted, threatened, and gaslighted into reactions that come not from will and reflection but from fear and anxiety. I am less interested in a mass exodus from Facebook and Twitter than I am in a mass movement of attention: what happens when people regain control over their attention and begin to direct it again, together.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Writing about the circulation of information, Berardi makes a distinction that’s especially helpful here, between what he calls connectivity and sensitivity. Connectivity is the rapid circulation of information among compatible units—an example would be an article racking up a bunch of shares very quickly and unthinkingly by like-minded people on Facebook. With connectivity, you either are or are not compatible. Red or blue: check the box. In this transmission of information, the units don’t change, nor does the information. Sensitivity, in contrast, involves a difficult, awkward, ambiguous encounter between two differently shaped bodies that are themselves ambiguous—and this meeting, this sensing, requires and takes place in time. Not only that, due to the effort of sensing, the two entities might come away from the encounter a bit different than they went in. Thinking about sensitivity reminds me of a monthlong artist residency I once attended with two other artists in an extremely remote location in the Sierra Nevada. There wasn’t much to do at night, so one of the artists and I would sometimes sit on the roof and watch the sunset. She was Catholic and from the Midwest; I’m sort of the quintessential California atheist. I have really fond memories of the languid, meandering conversations we had up there about science and religion. And what strikes me is that neither of us ever convinced the other—that wasn’t the point—but we listened to each other, and we did each come away different, with a more nuanced understanding of the other person’s position. So connectivity is a share or, conversely, a trigger; sensitivity is an in-person conversation, whether pleasant or difficult, or both. Obviously, online platforms favor connectivity, not simply by virtue of being online, but also arguably for profit, since the difference between connectivity and sensitivity is time, and time is money. Again, too expensive. As the body disappears, so does our ability to empathize.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I came across a lot of ads about computers whose main point was that they were going to save you time working.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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To me, Fiverr is the ultimate expression of Franco Berardi’s “fractals of time and pulsating cells of labor.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Rebecca Solnit, in her book Wanderlust,
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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This isn’t a new idea, and it also applies over longer periods of time. Most people have, or have known someone who has, gone through some period of “removal” that fundamentally changed their attitude to the world they returned to. Sometimes that’s occasioned by something terrible, like illness or loss, and sometimes it’s voluntary, but regardless, that pause in time is often the only thing that can precipitate change on a certain scale.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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One of our most famous observers, John Muir,
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The 1916 edition of The Writings of John Muir is divided into two parts, one before the accident and one after, each with its own introduction by William Frederic Badè. In the second introduction, Badè writes that this period of reflection convinced Muir that “life was too brief and uncertain, and time too precious, to waste upon belts and saws; that while he was pottering in a wagon factory, God was making a world; and he determined that, if his eyesight was spared, he would devote the remainder of his life to a study of the process.”7 Muir himself said, “This affliction has driven me to the sweet fields.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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As he put it, “It’s just you with yourself and your own crap, so you have to deal with it.” But that time also taught my dad about creativity, and the state of openness, and maybe even the boredom or nothingness, that it requires. I’m reminded of a 1991 lecture by John Cleese (of Monty Python) on creativity, in which two of the five required factors he lists are time: 1. Space 2. Time 3. Time 4. Confidence 5. A 22 inch waist Humor
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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This got me thinking that perhaps the granularity of attention we achieve outward also extends inward, so that as the perceptual details of our environment unfold in surprising ways, so too do our own intricacies and contradictions. My dad said that leaving the confined context of a job made him understand himself not in relation to that world, but just to the world, and forever after that, things that happened at work only seemed like one small part of something much larger. It reminds me of how John Muir described himself not as a naturalist but as a “poetico-trampo-geologist-botanist and ornithologist-naturalist etc. etc.,” or of how Pauline Oliveros described herself in 1974: Pauline Oliveros is a two legged human being, female, lesbian, musician, and composer among other things which contribute to her identity. She is herself and lives with her partner…along with assorted poultry, dogs, cats, rabbits and tropical hermit crabs.10 Of course, there’s an obvious critique of all of this, and that’s that it comes from a place of privilege. I can go to the Rose Garden, stare into trees, and sit on hills all the time because I have a teaching job that only requires me to be on campus two days a week, not to mention a whole set of other privileges.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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It’s very possible to understand the practice of doing nothing solely as a self-indulgent luxury, the equivalent of taking a mental health day, if you’re lucky enough to work at a place that has those.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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But here I come back to Deleuze’s “right to say nothing,” and just because this right is denied to many people doesn’t make it any less of a right or any less important. As far back as 1886, decades before it would finally be guaranteed, workers in the United States pushed for an eight-hour workday: “eight hours of work, eight hours of rest, and eight hours of what we will.” The famous graphic by the Federation of Organized Trades and Labor Unions shows this motto corresponding to three sections of the day: a textile worker at her station, a sleeping person’s feet sticking out of a blanket, and a couple sitting in a boat on a lake, reading a union newspaper. The movement also had its own song: We mean to make things over; we’re tired of toil for naught but bare enough to live on: never an hour for thought. We want to feel the sunshine; we want to smell the flowers; We’re sure that God has willed it, and we mean to have eight hours. We’re summoning our forces from shipyard, shop and mill: Eight hours for work, eight hours for rest, eight hours for what we will!11
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Here, I’m struck by the types of things associated with the category “what we will”: rest, thought, flowers, sunshine. These are bodily, human things, and this bodily-ness is something I will come back to. When Samuel Gompers, who led the labor group that organized this particular iteration of the eight-hour movement, gave an address titled “What Does Labor Want?” the answer he arrived at was, “It wants the earth and the fullness thereof.”12 And to me it seems significant that it’s not eight hours of, say, “leisure” or “education,” but “eight hours of what we will.” Although leisure or education might be involved, the most humane way to describe that period is to refuse to define it.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The way that Berardi describes labor will sound as familiar to anyone concerned with their personal brand as it will to any Uber driver, content moderator, hard-up freelancer, aspiring YouTube star, or adjunct professor who drives to three campuses in one week: In the global digital network, labor is transformed into small parcels of nervous energy picked up by the recombining machine…The workers are deprived of every individual consistency. Strictly speaking, the workers no longer exist. Their time exists, their time is there, permanently available to connect, to produce in exchange for a temporary salary.15 (emphasis mine)
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The removal of economic security for working people dissolves those boundaries—eight hours for work, eight hours for rest, eight hours for what we will—so that we are left with twenty-four potentially monetizable hours that are sometimes not even restricted to our time zones or our sleep cycles.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In a situation where every waking moment has become the time in which we make our living, and when we submit even our leisure for numerical evaluation via likes on Facebook and Instagram, constantly checking on its performance like one checks a stock, monitoring the ongoing development of our personal brand, time becomes an economic resource that we can no longer justify spending on “nothing.” It provides no return on investment; it is simply too expensive. This is a cruel confluence of time and space: just as we lose noncommercial spaces, we also see all of our own time and our actions as potentially commercial. Just as public space gives way to faux public retail spaces or weird corporate privatized parks, so we are sold the idea of compromised leisure, a freemium leisure that is a very far cry from “what we will.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In 2017, Fiverr ran a similar ad to NEC’s “Power Lunch,” but missing the lunch. In this one, a gaunt twenty-something stares dead-eyed into the camera, accompanied by the following text: “You eat a coffee for lunch. You follow through on your follow-through. Sleep deprivation is your drug of choice. You might be a doer.” Here, the idea that you would even withhold some of that time to sustain yourself with food is essentially ridiculed. In a New Yorker article aptly titled “The Gig Economy Celebrates Working Yourself to Death,” Jia Tolentino concludes after reading a Fiverr press release: “This is the jargon through which the essentially cannibalistic nature of the gig economy is dressed up as an aesthetic. No one wants to eat coffee for lunch or go on a bender of sleep deprivation—or answer a call from a client while having sex, as recommended in [Fiverr’s promotional] video.”17 When every moment is a moment you could be working, power lunch becomes power lifestyle.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Though it finds its baldest expression in things like the Fiverr ads, this phenomenon—of work metastasizing throughout the rest of life—isn’t constrained to the gig economy. I learned this during the few years that I worked in the marketing department of a large clothing brand. The office had instituted something called the Results Only Work Environment, or ROWE, which meant to abolish the eight-hour workday by letting you work whenever from wherever, as long as you got your work done. It sounded noble enough, but there was something in the name that bothered me. After all, what is the E in ROWE? If you could be getting results at the office, in your car, at the store, at home after dinner—aren’t those all then “work environments”? At that time, in 2011, I’d managed not to get a phone with email yet, and with the introduction of this new workday, I put off getting one even longer. I knew exactly what would happen the minute I did: that every minute of every day I would in fact be answerable to someone, even if my leash was a lot longer.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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This constant connection—and the difficulty of maintaining any kind of silence or interiority—is already a problem, but after the 2016 election it seemed to take on new dimensions. I was seeing that the means by which we give over our hours and days are the same with which we assault ourselves with information and misinformation, at a frankly inhumane rate. Obviously the solution is not to stop reading the news, or even what other people have to say about that news, but we could use a moment to examine the relationship between attention span and the speed of information exchange.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Consider an actual city park in contrast to a faux public space like Universal CityWalk, which one passes through upon leaving the Universal Studios theme park. Because it interfaces between the theme park and the actual city, CityWalk exists somewhere in between, almost like a movie set, where visitors can consume the supposed diversity of an urban environment while enjoying a feeling of safety that results from its actual homogeneity. In an essay about such spaces, Eric Holding and Sarah Chaplin call CityWalk “a ‘scripted space’ par excellence, that is, a space which excludes, directs, supervises, constructs, and orchestrates use.”13 Anyone who has ever tried any funny business in a faux public space knows that such spaces do not just script actions, they police them. In a public space, ideally, you are a citizen with agency; in a faux public space, you are either a consumer or a threat to the design of the place.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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those spaces deemed commercially unproductive are always under threat, since what they “produce” can’t be measured or exploited or even easily identified—despite the fact that anyone in the neighborhood can tell you what an immense value the garden provides.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I WANT TO be clear that I’m not actually encouraging anyone to stop doing things completely. In fact, I think that “doing nothing”—in the sense of refusing productivity and stopping to listen—entails an active process of listening that seeks out the effects of racial, environmental, and economic injustice and brings about real change. I consider “doing nothing” both as a kind of deprogramming device and as sustenance for those feeling too disassembled to act meaningfully. On this level, the practice of doing nothing has several tools to offer us when it comes to resisting the attention economy.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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When overstimulation has become a fact of life, I suggest that we reimagine #FOMO as #NOMO, the necessity of missing out, or if that bothers you, #NOSMO, the necessity of sometimes missing out.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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BUT BEYOND SELF-CARE and the ability to (really) listen, the practice of doing nothing has something broader to offer us: an antidote to the rhetoric of growth. In the context of health and ecology, things that grow unchecked are often considered parasitic or cancerous. Yet we inhabit a culture that privileges novelty and growth over the cyclical and the regenerative. Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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know that in the months after the election, a lot of people found themselves searching for this thing called “truth,” but what I also felt to be missing was just reality, something I could point to after all of this and say, This is really real. —
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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As the body disappears, so does our ability to empathize. Berardi suggests a link between our senses and our ability to make sense, asking us to “hypothesize the connection between the expansion of the infosphere…and the crumbling of the sensory membrane that allows human beings to understand that which cannot be verbalized, that which cannot be reduced to codified signs.”24 In the environment of our online platforms, “that which cannot be verbalized” is figured as excess or incompatible, although every in-person encounter teaches us the importance of nonverbal expressions of the body, not to mention the very matter-of-fact presence of the body in front of me.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I remember that not only is my mother an immigrant, but that there is something immigrant about the air I breathe, the water I drink, the carbon in my bones, and the thoughts in my mind.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I THINK OFTEN about how much time and energy we use thinking up things to say that would go over well with a context-collapsed crowd—not to mention checking back on how that crowd is responding. This is its own form of “research,” and when I do it, it feels not only pathetic but like a waste of energy.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Solnit suggests that the real disaster is everyday life, which alienates us from each other and from the protective impulse that we harbor.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In Zen they say: If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that it is not boring at all. –JOHN CAGE1
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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The world needs my participation more than ever. Again, it is not a question of whether, but how.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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In the early twentieth century, the surrealist painter Giorgio de Chirico foresaw a narrowing horizon for activities as “unproductive” as observation. He wrote: In the face of the increasingly materialist and pragmatic orientation of our age…it would not be eccentric in the future to contemplate a society in which those who live for the pleasures of the mind will no longer have the right to demand their place in the sun. The writer, the thinker, the dreamer, the poet, the metaphysician, the observer…he who tries to solve a riddle or to pass judgement will become an anachronistic figure, destined to disappear from the face of the earth like the ichthyosaur and the mammoth.4
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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As the body disappears, so does our ability to empathize.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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I look down at my phone and wonder if it isn’t its own kind of sensory-deprivation chamber. That tiny, glowing world of metrics cannot compare to this one, which speaks to me instead in breezes, light and shadow, and the unruly, indescribable detail of the real.
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
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Everywhere you can find men who live for empty desires and have no interest in the good life. Stupid fools are those who are never satisfied with what they possess, but only lament what they cannot have.9
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Jenny Odell (How to Do Nothing: Resisting the Attention Economy)