Jeff Writes Quotes

It's not easy to writing thank-you notes for the stuff you didn't want in the first place.

Writing is something that you can learn only by doing. To become a writer, you need an imagination, which you clearly have. You need to read books, which you clearly do. And you need to write, which you don't yet do, but should.

There was this book Dad used to read to me every night called "The Giving Tree." It was a really good book, but the back of it had a picture of the author, this guy named Shel Silverstein. But Shel Silverstein looks more like a burglar or a pirate than a guy who should be writing books for kids. Dad must have known that picture kind of freaked me out, because one night after I got out of bed, Dad said: "IF YOU GET OUT OF BED AGAIN TONIGHT, YOU'LL PROBABLY RUN INTO SHEL SILVERSTEIN IN THE HALLWAY." That really did the trick, Ever since then, I STILL don't get out of bed at night, even if I really need to use the bathroom.

If you're "one in a million", and the world is full of seven billion people, that means there are seven thousand people just like you.

When people dis fantasy—mainstream readers and SF readers alike—they are almost always talking about one sub-genre of fantastic literature. They are talking about Tolkien, and Tolkien's innumerable heirs. Call it 'epic', or 'high', or 'genre' fantasy, this is what fantasy has come to mean. Which is misleading as well as unfortunate. Tolkien is the wen on the arse of fantasy literature. His oeuvre is massive and contagious—you can't ignore it, so don't even try. The best you can do is consciously try to lance the boil. And there's a lot to dislike—his cod-Wagnerian pomposity, his boys-own-adventure glorying in war, his small-minded and reactionary love for hierarchical status-quos, his belief in absolute morality that blurs moral and political complexity. Tolkien's clichés—elves 'n' dwarfs 'n' magic rings—have spread like viruses. He wrote that the function of fantasy was 'consolation', thereby making it an article of policy that a fantasy writer should mollycoddle the reader. That is a revolting idea, and one, thankfully, that plenty of fantasists have ignored. From the Surrealists through the pulps—via Mervyn Peake and Mikhael Bulgakov and Stefan Grabiński and Bruno Schulz and Michael Moorcock and M. John Harrison and I could go on—the best writers have used the fantastic aesthetic precisely to challenge, to alienate, to subvert and undermine expectations. Of course I'm not saying that any fan of Tolkien is no friend of mine—that would cut my social circle considerably. Nor would I claim that it's impossible to write a good fantasy book with elves and dwarfs in it—Michael Swanwick's superb Iron Dragon's Daughter gives the lie to that. But given that the pleasure of fantasy is supposed to be in its limitless creativity, why not try to come up with some different themes, as well as unconventional monsters? Why not use fantasy to challenge social and aesthetic lies? Thankfully, the alternative tradition of fantasy has never died. And it's getting stronger. Chris Wooding, Michael Swanwick, Mary Gentle, Paul di Filippo, Jeff VanderMeer, and many others, are all producing works based on fantasy's radicalism. Where traditional fantasy has been rural and bucolic, this is often urban, and frequently brutal. Characters are more than cardboard cutouts, and they're not defined by race or sex. Things are gritty and tricky, just as in real life. This is fantasy not as comfort-food, but as challenge. The critic Gabe Chouinard has said that we're entering a new period, a renaissance in the creative radicalism of fantasy that hasn't been seen since the New Wave of the sixties and seventies, and in echo of which he has christened the Next Wave. I don't know if he's right, but I'm excited. This is a radical literature. It's the literature we most deserve.

Ten years ago, we would have been writing perfect stories, but people's attention spans have become more limited in these, the last days of literacy.

Instead of writing down what you’re going to do (chances are you’ve been doing that your whole adult life anyway, and it doesn’t make you any better at doing them), write down at the end of the day what you did do that day.

People who love all fields of knowledge are the ones who can best spot the patterns that exist across nature.

If you're going to fall out of love with public approval, something interesting will happen: people will be deeply attracted to your work.

Success is rarely determined by the quality of your ideas. But it is frequently determined by the quality of your execution.

Write for the Audience of One

We humans coevolve with our tools. We change our tools, and then our tools change us.

This is the secret to mastering any discipline: as you conquer one, you'll find it easier to tackle another.

Everything is practice. Every word you write and action you take is a chance to get better.

My grandfather looked at me, and after a bit of silence, he gently and calmly said, “Jeff, one day you’ll understand that it’s harder to be kind than clever.

Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.

Write something that’s worth fighting over. Because that’s how you change things. That’s how you create art.

Focus on the big decisions. “As a senior executive, what do you really get paid to do?” he asks. “You get paid to make a small number of high-quality decisions. Your job is not to make thousands of decisions every day.

When I started writing every day, I realized a painful truth: I can’t react and create at the same time. Neither can you.

If money doesn’t make you happy, then you probably aren’t spending it right.

You are a writer. You just need to write.

what’s good for customers is good for shareholders.

Poetry restores language by breaking it, and I think that much contemporary writing restores fantasy, as a genre of writing in contrast to a genre of commodity or a section in a bookstore, by breaking it. Michael Moorcock revived fantasy by prying it loose from morality; writers like Jeff VanderMeer, Stepan Chapman, Lucius Shepard, Jeffrey Ford, Nathan Ballingrud are doing the same by prying fantasy away from pedestrian writing, with more vibrant and daring styles, more reflective thinking, and a more widely broadcast spectrum of themes.

Whenever I write first drafts, I like to maximize the possibility of f-ups, mistakes, mis-written words, digressions, crazy changes in tone, etc. This is why I don't use outlining software or even a computer and why I spread pages and images and research materials kinda crazy across the table. Never know what'll happen.

That’s one of the problems with humans—that we can be talked out of loving something. That we can be talked out of loving something that we do, and we can be talked out of loving ourselves. Easily, unfortunately.

Smart people are a dime a dozen and often don’t amount to much. What counts is being creative and imaginative.

starter pack of essentials for Day 1 defense: customer obsession, a skeptical view of proxies, the eager adoption of external trends, and high-velocity decision making.

Writing, for me, is like trying to restart an engine that has rested for years, silent and rusting, in an empty lot--choked with water and dirt, infiltrated by ants and spides and cockroaches. Vines and weeds shoved into it and sprouting of it. A kind of coughing splutter, an eruption of leaves and dust, a voice that sounds a little like mine but is not the same as it was before.

As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle.

Well, for starters, Abraham Lincoln didn't write 'To Kill a Mockingbird.

too young to live, too old to die

Your happiness is affected by 1) your outlook, that is, how you choose to view the events and circumstances of your everyday life; 2) specific actions with positive impact—things like writing down three things your grateful for, or sending appreciative emails, doing random acts of kindness, practicing forgiveness, meditating, and exercising; and 3) where you put your time and energy, and especially investing more time into important relationships and personally meaningful pursuits.

Guess what Jeff found in his cabin for me," Grete says, "another book by the Martian Chronicle guy." "Ray Bradburrow", Jeff says. Bradbury, I think. "Yeah, right, Something Wicked This Way Comes," Grete says, "It's good". She chirps the last bit as if that were all to say about a book. It's good or it's bad, I liked it or I didn't. No discussions of the writing, the themes, the nuances, the structure. Just good or bad - like a hot dog.

As a software developer, you are your own worst enemy. The sooner you realize that, the better off you’ll be.

No work of art is ever finished; it can only be abandoned in an interesting place.

worst team member is the best predictor of how any team performs. It doesn’t seem to matter how great the best member is,

Sometimes insight into character and dialogue means being silent.

Theodor Seuss Geisel: “When something bad happens you have three choices. You can either let it define you, let it destroy you, or you can let it strengthen you.

Writing is mostly a mind game. It’s about tricking yourself into becoming who you are. If you do this long enough, you begin to believe it. And pretty soon, you start acting like it.

Imbuing fiction with a life that extends beyond the last word is in some ways the goal: the ending that goes beyond the ending in the reader's mind, so invested are they in the story.

If you give a good idea to a mediocre group, they’ll screw it up. If you give a mediocre idea to a good group, they’ll fix it. Or they’ll throw it away and come up with something else.

Every morning write down three new things you’re grateful for. Journal for two minutes a day about a positive experience from the past 24 hours. Meditate daily for a few minutes. At the start of every day, write an email to someone praising or thanking them. Get fifteen minutes of simple cardio exercise a day.

You know the business plan won’t survive its first encounters with reality,” he says. “But the discipline of writing the plan forces you to think through some of the issues and to get sort of mentally comfortable in the space. Then you start to understand, if you push on this knob, this will move over here and so on. So, that’s the first step.

Don’t undervalue things that come easy. Sometimes they’re the things that would be the hardest for someone else to do and often they are the things that would be almost impossible to do when you try too hard.

{Everyone always tells you that you become more alone as you get older. People write about it in books. They shout it out on street corners. They mumble it in their sleep. But it’s always a shock when it happens to you.}

But Bezos had a rule, which was to use his heart and his intuition as well as empirical data in making a big decision. “There has to be risk taking. You have to have instinct. All the good decisions have to be made that way,

It’s a choice, writing is. One that belongs to you and me. We get to choose it (or not) every single day. So whether or not the world hears your message — whether you leave the impact you were born to make — is entirely up to you.

Writing in Library Journal, Ben Vershbow of the Institute for the Future of Book envisioned a digital ecology in which "parts of books will reference parts of other books. Books will be woven toghether out of components in remote databases and servers." Kevin Kelly wrote in The New York times Magagzine: "In the the new world of books, every bit informs another; every page reads all the other pages.

Your ego wants to conceal your insecurity and your fear. And that’s why it can be such an unwelcome intrusion when we’re trying to create or perform. You need your human frailty to be at least somewhat visible if you want to connect on an emotional level

We speak, and write, in one of the most diverse, gloriously ecumenical tongues on the planet. In English, there is a word or phrase for pretty much anything we want to say, and if there isn't, we make it up, and it is welcomed into the family. We can express ourselves as complexly or as simply as we like. We can be magniloquent didacts, or we can talk plain.

I spent the rest of the workday on routine paperwork, snarling at misplaced files and seething at the stupidity of everyone else's report writing--when did Grammar die?

For every hundred words I write (which might take about 10 minutes to spit out), I spend about 30 to 60 minutes of editing and rewriting.

It’s just a matter of telling yourself that your creation is OK, no matter what it is.

learning how to disappear is the best way I’ve found to make my true self visible to myself and others.

Walking tends to unravel the knots in my thinking, and I’ll always recommend a leisurely stroll or even a brisk one around the block to alleviate almost any kind of mental stress.

Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live. --John Woods comp.lang.c++

The toughest thing in life is not learning a bunch of potentially hypothetically useful stuff, but figuring out what the heck it is you want to do.

So much of leadership is learning to give a damn about other people, something that we programmers are notoriously bad at.

Being a poet takes bravery. Yes, the courage to bleed on a page. But also to bleed for the world we write poetry about.

good writing is rewriting.

AWS is customer obsessed, inventive and experimental, long-term oriented, and cares deeply about operational excellence.

I have no special talent,” Einstein once said. “I am only passionately curious

We believe that it’s technology married with the humanities that yields us the result that makes our heart sing.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three”),

When you ask yourself, What does an intelligent system do?, it is intuitively obvious to think in terms of behavior. We demonstrate human intelligence through our speech, writing, and actions, right? Yes, but only to a point. Intelligence is something that is happening in your head. Behavior is an optional ingredient. This is not intuitively obvious, but it’s not hard to understand either.

We’ve made mistakes, doozies like the Fire Phone and many other things that just didn’t work out. I won’t list all of our failed experiments, but the big winners pay for thousands of failed experiments.

Now I'm standing here, writing the final chapter of my son's portion of the history of my life. I never imagined that my history would include the full history of my son, start to finish. But it does now.

God knows I wasn’t ready to actually do any healing, but I was ready to write about it. Funny how that works. Funny how we come at things conceptually first, before life pushes us to experience them in real time.

Until July, Amazon.com had been primarily built on two pillars of customer experience: selection and convenience. In July, as I already discussed, we added a third customer experience pillar: relentlessly lowering prices.

the quality of customer experience a partner delivers is the single most important criteria in our selection process—we simply won’t build a partnership with any company that does not share our passion for serving customers.

Shawn Achor’s five happy habits:   Every morning write down three new things you’re grateful for. Journal for two minutes a day about a positive experience from the past 24 hours. Meditate daily for a few minutes. At the start of every day, write an email to someone praising or thanking them. Get fifteen minutes of simple cardio exercise a day.

Why focus on cash flows? Because a share of stock is a share of a company’s future cash flows, and, as a result, cash flows more than any other single variable seem to do the best job of explaining a company’s stock price over the long term.

It’s not easy to work here (when I interview people I tell them, “You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three”), but we are working to build something important, something that matters to our customers, something that

Soetsu Yanagi, in the "Unknown Craftsman", writes, "Man is most free when his tools are proportionate to his needs." For example, for optimal productivity, a carpenter needs woodworking tools and an environment conducive to his work, not a steam shovel or army tank.

Most people,” he said, “think that if they work hard, they should be able to master a handstand in about two weeks. The reality is that it takes about six months of daily practice. If you think you should be able to do it in two weeks, you’re just going to end up quitting.

In five minutes the streets became deserted and only a few disarrayed teenagers could be seen hanging around in front of a big newsstand where coffee and pastries were served, and discussed about all these topics which now are so much affecting our youth, in every way possible.

Einstein, likewise, realized how important it is to interweave the arts and the sciences. When he felt stymied in his quest for the theory of general relativity, he would pull out his violin and play Mozart, saying that the music helped connect him to the harmony of the spheres.

Dear Jeff, I happened to see the Channel 7 TV program "Hooray for Hollywood" tonight with the segment on Blade Runner. (Well, to be honest, I didn't happen to see it; someone tipped me off that Blade Runner was going to be a part of the show, and to be sure to watch.) Jeff, after looking—and especially after listening to Harrison Ford discuss the film—I came to the conclusion that this indeed is not science fiction; it is not fantasy; it is exactly what Harrison said: futurism. The impact of Blade Runner is simply going to be overwhelming, both on the public and on creative people—and, I believe, on science fiction as a field. Since I have been writing and selling science fiction works for thirty years, this is a matter of some importance to me. In all candor I must say that our field has gradually and steadily been deteriorating for the last few years. Nothing that we have done, individually or collectively, matches Blade Runner. This is not escapism; it is super realism, so gritty and detailed and authentic and goddam convincing that, well, after the segment I found my normal present-day "reality" pallid by comparison. What I am saying is that all of you collectively may have created a unique new form of graphic, artistic expression, never before seen. And, I think, Blade Runner is going to revolutionize our conceptions of what science fiction is and, more, can be. Let me sum it up this way. Science fiction has slowly and ineluctably settled into a monotonous death: it has become inbred, derivative, stale. Suddenly you people have come in, some of the greatest talents currently in existence, and now we have a new life, a new start. As for my own role in the Blade Runner project, I can only say that I did not know that a work of mine or a set of ideas of mine could be escalated into such stunning dimensions. My life and creative work are justified and completed by Blade Runner. Thank you...and it is going to be one hell of a commercial success. It will prove invincible. Cordially, Philip K. Dick

Singing a worship song is not necessarily worship, and neither is writing a check. But when the heart engages in a meaningful way through a praise song or a hymn, it becomes more than just singing. And when the heart engages through a gift that matters, it becomes more than just writing a check.

One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention but are not willing to suffer the string of failed experiments necessary to get there.

Until July, Amazon.com had been primarily built on two pillars of customer experience: selection and convenience. In July, as I already discussed, we added a third customer experience pillar: relentlessly lowering prices. You should know that our commitment to the first two pillars remains as strong as ever.

Richmond serves one purpose. Lee must defend it. If we threaten the city, he will have to confront us. Lee will soon learn … we are not going away. If the newspapers and all those people in Washington must hear that, fine, I will write it down, send a letter to Stanton. You can deliver it yourself, read it to him, to all of them, make them understand what we are going to do. If it takes all summer … if it takes all year … it is only a matter of time before General Lee must face the consequences.

After graduating, I'd moved to the Washington D.C. area to see what I could do with the skills I'd picked up from a creative writing degree. The chief export of the nation's capital is, of course, paper work, so I reckoned I could land some kind of writing or editing position at one of the many nonprofits and associations in the area.

Will you choose a life of ease, or a life of service and adventure? Will you wilt under criticism, or will you follow your convictions? Will you bluff it out when you’re wrong, or will you apologize? Will you guard your heart against rejection, or will you act when you fall in love? Will you play it safe, or will you be a little bit swashbuckling? When it’s tough, will you give up, or will you be relentless? Will you be a cynic, or will you be a builder? Will you be clever at the expense of others, or will you be kind?

As organizations get larger, there seems to be a tendency to use the heavy-weight Type 1 decision-making process on most decisions, including many Type 2 decisions. The end result of this is slowness, unthoughtful risk aversion, failure to experiment sufficiently, and consequently diminished invention.* We’ll have to figure out how to fight that tendency.

There was five golden rules. My dad made me write them over and over until I knew them like I knew my own name... Number five: never have a fire in the daytime, 'cause people could see the smoke and come and get us. Number four: if I ever see anyone other than my dad, I run, and keep running. Number three: always say my prayers, so as God don't get mad at me and decide to come make me sick too. Numer two: never forget to pray for my momma, 'cause she was the best and prettiest lady God ever made. Number one: never, ever leave the woods.

Each morning, write down three things you’re grateful for. Not the same three every day; find three new things to write about. That trains your brain to search your circumstances and hunt for the positive. Journal for two minutes a day about one positive experience you’ve had over the past twenty-four hours. Write down every detail you can remember; this causes your brain to literally reexperience the experience, which doubles its positive impact. Meditate daily. Nothing fancy; just stop all activity, relax, and watch your breath go in and out for two minutes. This trains your brain to focus where you want it to, and not get distracted by negativity in your environment. Do a random act of kindness over the course of each day. To make this simple, Shawn often recommends a specific act of kindness: at the start of each day, take two minutes to write an email to someone you know praising them or thanking them for something they did. Exercise for fifteen minutes daily. Simple cardio, even a brisk walk, has a powerful antidepressant impact, in many cases stronger (and more long-lasting) than an actual antidepressant!

My whole family used to watch reruns of Walker, Texas Ranger. And I loved it when Walker would kick butt." "As opposed to what? When Walker would hold forth on quantum physics? When he would write haikus? When he would interpret Bach on the harpischord? That show is an infomercial for Chuck Norris kicking people through plate-glass windows in show motion." "So you've seen it.

Second, most decisions should probably be made with somewhere around 70 percent of the information you wish you had. If you wait for 90 percent, in most cases, you’re probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.” Bezos makes no apologies. “We are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about,” he says. “Such things aren’t meant to be easy. We are incredibly fortunate to have this group of dedicated employees whose sacrifices and passion build Amazon.com

Melody is king. Songs are ruled by melody. I believe that melody, more than lyrics, is what does all the heavy lifting emotionally. When I write lyrics, or when I adapt a poem to a song, my goal is to interfere as little as possible with whatever spell is being cast by the melody. At the same time, I hope, at best, that the words enhance the song somehow, add meaning or clarify and underline what the melody is making me feel.

Their conversation ceased abruptly with the entry of an oddly-shaped man whose body resembled a certain vegetable. He was a thickset fellow with calloused and jaundiced skin and a patch of brown hair, a frizzy upheaval. We will call him Bell Pepper. Bell Pepper sidled up beside The Drippy Man and looked at the grilled cheese in his hand. The Drippy Man, a bit uncomfortable at the heaviness of the gaze, politely apologized and asked Bell Pepper if he would like one. “Why is one of your legs fatter than the other?” asked Bell Pepper. The Drippy Man realized Bell Pepper was not looking at his sandwich but towards the inconsistency of his leg sizes. “You always get your kicks pointing out defects?” retorted The Drippy Man. “Just curious. Never seen anything like it before.” “I was raised not to feel shame and hide my legs in baggy pants.” “So you flaunt your deformity by wearing short shorts?” “Like you flaunt your pockmarks by not wearing a mask?” Bell Pepper backed away, kicking wide the screen door, making an exit to a porch over hanging a dune of sand that curved into a jagged upward jab of rock. “He is quite sensitive,” commented The Dry Advisor. “Who is he?” “A fellow who once manipulated the money in your wallet but now curses the fellow who does.

The Chicago historian Studs Terkel asked Bob Dylan in the sixties about how he went about writing a song and trying to outdo himself, or at least being as good as the last song he wrote, and his response was pretty damn perfect. “I’m content with the same old piece of wood,” he said. “I just want to find another place to pound a nail . . . Music, my writing, is something special, not sacred.” If the songs Bob Dylan wrote aren’t sacred, then nobody’s songs are sacred. Nobody’s. No one has ever laid on their deathbed thinking, “Thank god I didn’t make that song. Thank god I didn’t make that piece of art. Thank god I avoided the embarrassment of putting a bad poem into the world.” Nobody reaches the end of their life and regrets even a single moment of creating something, no matter how shitty or unappreciated that something might have been. I’m writing this just weeks after returning from Belleville, where I sat next to my dad’s bed in my childhood house and watched him die. I can guarantee you that in the final moments of his life, he wasn’t kicking himself for all those times when he dared to make a fool of himself by singing too loud.

In 1994 very, very few people had heard of the internet. It was used at that time mostly by scientists and physicists. We used it a little bit at D. E. Shaw for some things but not much, and I came across the fact that the web—the World Wide Web—was growing at something like 2,300 percent a year. Anything growing that fast, even if it’s baseline usage today is tiny, is going to be big. I concluded that I should come up with a business idea based on the internet and then let the internet grow around it and keep working to improve it. So I made a list of products I might sell online. I started ranking them, and I picked books because books are super unusual in one respect: there are more items in the book category than in any other category. There are three million different books in print around the world at any given time. The biggest bookstores had only 150,000 titles. So the founding idea of Amazon was to build a universal selection of books in print. That’s what I did: I hired a small team, and we built the software. I moved to Seattle because the largest book warehouse in the world at that time was nearby in a town called Roseberg, Oregon, and also because of the recruiting pool available from Microsoft.

One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention but are not willing to suffer the string of failed experiments necessary to get there. Outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right. Given a ten percent chance of a one hundred times payoff, you should take that bet every time. But you’re still going to be wrong nine times out of ten. We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs.

Every time a seismic shift takes place in our economy, there are people who feel the vibrations long before the rest of us do, vibrations so strong they demand action—action that can seem rash, even stupid. Ferry owner Cornelius Vanderbilt jumped ship when he saw the railroads coming. Thomas Watson Jr., overwhelmed by his sense that computers would be everywhere even when they were nowhere, bet his father’s office-machine company on it: IBM. Jeffrey Preston Bezos had that same experience when he first peered into the maze of connected computers called the World Wide Web and realized that the future of retailing was glowing back at him.… Bezos’ vision of the online retailing universe was so complete, his Amazon.com site so elegant and appealing, that it became from Day One the point of reference for anyone who had anything to sell online. And that, it turns out, is everyone.

Technological innovation is not what is hammering down working peoples’ share of what the country earns; technological innovation is the excuse for this development. Inno is a fable that persuades us to accept economic arrangements we would otherwise regard as unpleasant or intolerable—that convinces us that the very particular configuration of economic power we inhabit is in fact a neutral matter of science, of nature, of the way God wants things to be. Every time we describe the economy as an “ecosystem” we accept this point of view. Every time we write off the situation of workers as a matter of unalterable “reality” we resign ourselves to it. In truth, we have been hearing some version of all this inno-talk since the 1970s—a snarling Republican iteration, which demands our submission before the almighty entrepreneur; and a friendly and caring Democratic one, which promises to patch us up with job training and student loans. What each version brushes under the rug is that it doesn’t have to be this way. Economies aren’t ecosystems. They aren’t naturally occurring phenomena to which we must learn to acclimate. Their rules are made by humans. They are, in a word, political. In a democracy we can set the economic table however we choose. “Amazon is not happening to bookselling,” Jeff Bezos of Amazon likes to say. “The future is happening to bookselling.” And what the future wants just happens to be exactly what Amazon wants. What an amazing coincidence.

First, never use a one-size-fits-all decision-making process. Many decisions are reversible, two-way doors. Those decisions can use a light-weight process. For those, so what if you’re wrong? I wrote about this in more detail in last year’s letter. Second, most decisions should probably be made with somewhere around 70 percent of the information you wish you had. If you wait for 90 percent, in most cases, you’re probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure. Third, use the phrase “disagree and commit.” This phrase will save a lot of time. If you have conviction on a particular direction even though there’s no consensus, it’s helpful to say, “Look, I know we disagree on this, but will you gamble with me on it? Disagree and commit?” By the time you’re at this point, no one can know the answer for sure, and you’ll probably get a quick yes.

The firm’s fourth partner, Jeff Nussbaum, had carved out a niche writing jokes for public figures. It was he who taught me about the delicate balance all public-sector humorists hope to strike. Writing something funny for a politician, I learned, is like designing something stunning for Marlon Brando past his prime. The qualifier is everything. At first I didn’t understand this. In June, President Obama’s speechwriters asked Jeff to pitch jokes for an upcoming appearance at the Radio and Television Correspondents’ Dinner. I sent him a few ideas, including one about the president and First Lady’s recent trip to see a Broadway show: “My critics are upset it cost taxpayer dollars to fly me and Michelle to New York for date night. But let me be clear. That wasn’t spending. It was stimulus.” Unsurprisingly, my line about stimulating America’s first couple didn’t make it into the script. But others did. The morning after the speech, I watched on YouTube as President Obama turned to NBC reporter Chuck Todd. “Chuck embodies the best of both worlds: he has the rapid-fire style of a television correspondent, and the facial hair of a radio correspondent.” That was my joke! I grabbed the scroll bar and watched again. The line wasn’t genius. The applause was largely polite. Still, I was dumbfounded. A thought entered my brain, and then, just a few days later, exited the mouth of the president of the United States. This was magic. Still, even then, I had no illusions of becoming a presidential speechwriter. When friends asked if I hoped to work in the White House, I told them Obama had more than enough writers already. I meant it.

On the Craft of Writing:  The Story Grid: What Good Editors Know by Shawn Coyne The Elements of Style by William Strunk Jr. and E. B. White 2K to 10K: Writing Faster, Writing Better, and Writing More of What You Love by Rachel Aaron  On Writing: A Memoir of the Craft by Stephen King Take Off Your Pants! Outline Your Books for Faster, Better Writing by Libbie Hawker  You Are a Writer (So Start Acting Like One) by Jeff Goins Prosperity for Writers: A Writer's Guide to Creating Abundance by Honorée Corder  The Artist's Way by Julia Cameron The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield Business for Authors: How To Be An Author Entrepreneur by Joanna Penn  On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser Writing Tools: 50 Essential Strategies for Every Writer by Roy Peter Clark On Mindset:  The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan The Art of Exceptional Living by Jim Rohn Vision to Reality: How Short Term Massive Action Equals Long Term Maximum Results by Honorée Corder The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey Essentialism: The Disciplined Pursuit of Less by Greg Mckeown Mastery by Robert Greene The Success Principles: How to Get from Where You Are to Where You Want to Be by Jack Canfield and Janet Switzer The Game of Life and How to Play It by Florence Scovel Shinn The Compound Effect by Darren Hardy Taking Life Head On: How to Love the Life You Have While You Create the Life of Your Dreams by Hal Elrod Think and Grow Rich by Napoleon Hill In