Jb Watson Quotes

As for the public, the PR man, like the advertising expert and others who deal with people in the lump, including a number of would-be-statesmen and redeemers-at-large, conceive of that body as composed of non-ideographic units which are to be regarded not as ourselves but as, ultimately, gadgets of electrochemical circuitry operated by a push-button system of remote control. In fact, in dealing with the public in a purely technological society, the very notion of self is bypassed by various appeals to an undifferentiated unconscious, such appeals often having little or no relation to the vendible object or idea; in this connection history gives us to contemplate the fact that the psychologist J.B. Watson, the founder of American behaviorism, wound up in the advertising business. So history may become parable.

What is referred to as the cognitive revolution in the sciences has gone through several phases. The first phase was marked by the work of Ivan Pavlov, and later by J.B. Watson, who considered psychology to be the science of behaviour, and whose focus was on ‘visibles’, ‘audibles’ and ‘tangibles’. Later, B.F. Skinner asserted that the mind does not exist, and psychology was concerned merely with behaviour dispositions. Mental events were not visible and objective evidence was available only in the realm of publicly observable behaviour. Though the psychologist William James was interested in the study of consciousness, the domination of behavioural psychology meant that it was assumed that such a project did not have any scientific respectability.

The first educational.Psychologist EL Thorndike, developed an understanding of behavior in the 1920s that could be very useful for parents. He called it the "law of reinforcement". Later, the concept became the basis for a branch of psychology known as behaviorism, which I resoundingly reject. Behaviorism was described by BF Skinner and JB Watson and includes the unbelievable notion that the mind does not exist, Period.One of my college textbooks referred to behaviorism as "psychology out of its mind." Well said! It perceives the human brain as a simple switchboard connecting stimuli coming in with responses going out.

The first educational psychologist, EL Thorndike, developed an understanding of behavior in the 1920s that could be very useful for parents. He called it the "law of reinforcement". Later, the concept became the basis for a branch of psychology known as behaviorism, which I resoundingly reject. Behaviorism was described by BF Skinner and JB Watson and includes the unbelievable notion that the mind does not exist, Period.One of my college textbooks referred to behaviorism as "psychology out of its mind." Well said! It perceives the human brain as a simple switchboard connecting stimuli coming in with responses going out.