Iterative Process Quotes

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Developing and implementing IT governance design effectiveness and efficiency can be a multidirectional, interactive, iterative, and adaptive process.
Robert E. Davis (IT Auditing: IT Governance (IT Auditing, #4))
Science is often described as an iterative and cumulative process, a puzzle solved piece by piece, with each piece contributing a few hazy pixels of a much larger picture. But the arrival of a truly powerful new theory in science often feels far from iterative. Rather than explain one observation or phenomenon in a single, pixelated step, an entire field of observations suddenly seems to crystallize into a perfect whole. The effect is almost like watching a puzzle solve itself.
Siddhartha Mukherjee (The Emperor of All Maladies)
This book is about entanglements. To be entangled is not simply to be intertwined with another, as in the joining of separate entities, but to lack an independent, self-contained existence. Existence is not an individual affair. Individuals do not preexist their interactions; rather, individuals emerge through and as pare of their entangled intra-relating . Which is not to say that emergence happens once and for all, as an event or as a process that takes place according to some external measure of space and of time, but rather that time and space, like matter and meaning, come into existence, are iteratively recon figured through each intra-action, there by making it impossible to differentiate in any absolute sense between creation and renewal, beginning and returning, continuity and discontinuity, here and there, past and future.
Karen Barad (Meeting the Universe Halfway: Quantum Physics and the Entanglement of Matter and Meaning)
Voltaire wrote, “The perfect is the enemy of the good.”188 Steve Jobs told the Macintosh team that “real artists ship.”189 New ideas are never perfect right out of the chute, and you don’t have time to wait until they get there. Create a product, ship it, see how it does, design and implement improvements, and push it back out. Ship and iterate. The companies that are the fastest at this process will win.
Eric Schmidt (How Google Works)
Our techniques were the products of experiential learning; they were developed by agents in the field, negotiating through crisis and sharing stories of what succeeded and what failed. It was an iterative process, not an intellectual one, as we refined the tools we used day after day.
Chris Voss (Never Split the Difference: Negotiating as if Your Life Depended on It)
There must be a trick to the train of thought, a recursive formula. A group of neurons starts working automatically, sometimes without external impulse. It is a kind of iterative process with a growing pattern. It wanders about in the brain, and the way it happens must depend on the memory of similar patterns.
Stanislaw M. Ulam (Adventures of a Mathematician)
It was the Scrum Master’s job to guide the team toward continuous improvement—to ask with regularity, “How can we do what we do better?” Ideally, at the end of each iteration, each Sprint, the team would look closely at itself—at its interactions, practices, and processes—and ask two questions: “What can we change about how we work?” and “What is our biggest sticking point?” If those questions are answered forthrightly, a team can go faster than anyone ever imagined.
Jeff Sutherland (Scrum: The Art of Doing Twice the Work in Half the Time)
Growth is an endlessly iterative process. When we learn something new, we don’t go from “wrong” to “right.” Rather, we go from wrong to slightly less wrong. And when we learn something additional, we go from slightly less wrong to slightly less wrong than that, and then to even less wrong than that, and so on. We
Mark Manson (The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life)
The reality is that while the Internet allows content to be written iteratively, the audience does not read or consume it iteratively. Each member usually sees what he or she sees a single time—a snapshot of the process—and makes his or her conclusions from that.
Ryan Holiday (Trust Me, I'm Lying: Confessions of a Media Manipulator)
Youth is as easily wasted as a fine wine consumed by a drunken man. There is no poetry in aging, and Javert lived out the process in its most hideous iteration.
Kelsey Brickl (Wolves and Urchins: The Early Life of Inspector Javert)
Learning is an iterative process. It takes time, context-specific experience, and feedback to learn.
Pete Blaber (The Common Sense Way: A New Way to Think About Leading and Organizing (Leadership Books by Pete Blaber))
Building habit-forming products is an iterative process and requires user behavior analysis and continuous experimentation.
Nir Eyal (Hooked: How to Build Habit-Forming Products)
involving into an iterative process of simplifying the 'complexity', and then transforming this 'simplicity into newer complexity' while integrating the unsolved domain for an unprecedented success.
Priyavrat Thareja
Differences: Scrum: - Timeboxed iterations prescribed. Kanban: - Timeboxed iterations optional. Can have separate cadences for planning, release, and process improvement. Can be event - driven instead of timeboxed.
Henrik Kniberg (Kanban and Scrum - making the most of both (Enterprise Software Development))
as well as for the team making restaurant reservations, experimenting along the way paid off. The iterative process, where small changes are made in response to customer feedback, allowed them to optimize their strategy on the fly.
Tina Seelig (What I Wish I Knew When I Was 20)
Get over “blame” and “credit” and get on with “accurate” and “inaccurate.” Worrying about “blame” and “credit” or “positive” and “negative” feedback impedes the iterative process that is essential to learning. Remember that what has already happened lies in the past and no longer matters except as a lesson for the future.
Ray Dalio (Principles: Life and Work)
It’s often the case that teams working in agile processes do not actually go back to improve the user interface of the software. But, as the saying goes, “it’s not iterative if you only do it once.” Teams need to make a commitment to continuous improvement, and that means not simply refactoring code and addressing technical debt but also reworking and improving user interfaces. Teams must embrace the concept of UX debt and make a commitment to continuous improvement of the user experience.
Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
Iterative development, when accompanied with reasonable end-of-iteration reviews—product, technical, process, team—is also self-correcting.
Jim Highsmith (Agile Project Management: Creating Innovative Products)
The process of arriving at the right answer by eliminating the negative hypothesis in an iterative manner does not work when dealing with fairy tales.
Rajesh` (Random Cosmos)
Managing your small failures (iterations) and major failures (pivots) as part of the entrepreneurial development process to save you from a fatal failure that has been the hallmark of most entrepreneurial journeys.
Peter A. Baskerville
Growth is an endlessly iterative process. When we learn something new, we don’t go from “wrong” to “right.” Rather, we go from wrong to slightly less wrong. And when we learn something additional, we go from slightly less wrong to slightly less wrong than that, and then to even less wrong than that, and so on. We are always in the process of approaching truth and perfection without actually ever reaching truth or perfection. We
Mark Manson (The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life)
Growth is an endlessly iterative process. When we learn something new, we don’t go from “wrong” to “right.” Rather, we go from wrong to slightly less wrong. And when we learn something additional, we go from slightly less wrong to slightly less wrong than that, and then to even less wrong than that, and so on. We are always in the process of approaching truth and perfection without actually ever reaching truth or perfection. We shouldn’t
Mark Manson (The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life)
The secret to modern F1 is not really to do with big ticket items; it is about hundreds of thousands of small items, optimized to the nth degree. People think that things like engines are based upon high-level strategic decisions, but they are not. What is an engine except many iterations of small components? You start with a sensible design, but it is the iterative process that guides you to the best solution. Success is about creating the most effective optimization loop.
Matthew Syed (Black Box Thinking: Why Most People Never Learn from Their Mistakes--But Some Do)
Science is often described as an iterative and cumulative process, a puzzle solved piece by piece, with each piece contributing a few hazy pixels of a much larger picture. But the arrival of a truly powerful new theory in science often feels far from iterative. Rather than explain one observation or phenomenon in a single, pixelated step, an entire field of observations suddenly seems to crystallize into a perfect whole. The effect is almost like watching a puzzle solve itself. Varmus
Siddhartha Mukherjee (The Emperor of All Maladies)
A sound idea is a form of energy. It can not be destroyed. It evolves from inspiration, to a function of preparation, then determination - till the ideator's dream becomes actualized in real life At the very least, success is a second iteration of the original, unscripted Idea So your idea refinement process needs to be test-driven Test Determine on time if investment in terms of effort and time is worth it Work Smart Fail early, fail often, Success lies on the paths yet to be treaded, Open your mind, Think Disruption, Be Flexible Be AGILE I think this is an idea worth sharing
Eniitan Akinola
I find that most people serve practical needs. They have an understanding of the difference between meaning and relevance. And at some level my mind is more interested in meaning than in relevance. That is similar to the mind of an artist. The arts are not life. They are not serving life. The arts are the cuckoo child of life. Because the meaning of life is to eat. You know, life is evolution and evolution is about eating. It's pretty gross if you think about it. Evolution is about getting eaten by monsters. Don't go into the desert and perish there, because it's going to be a waste. If you're lucky the monsters that eat you are your own children. And eventually the search for evolution will, if evolution reaches its global optimum, it will be the perfect devourer. The thing that is able to digest anything and turn it into structure to sustain and perpetuate itself, for long as the local puddle of negentropy is available. And in a way we are yeast. Everything we do, all the complexity that we create, all the structures we build, is to erect some surfaces on which to out compete other kinds of yeast. And if you realize this you can try to get behind this and I think the solution to this is fascism. Fascism is a mode of organization of society in which the individual is a cell in the superorganism and the value of the individual is exactly the contribution to the superorganism. And when the contribution is negative then the superorganism kills it in order to be fitter in the competition against other superorganisms. And it's totally brutal. I don't like fascism because it's going to kill a lot of minds I like. And the arts is slightly different. It's a mutation that is arguably not completely adaptive. It's one where people fall in love with the loss function. Where you think that your mental representation is the intrinsically important thing. That you try to capture a conscious state for its own sake, because you think that matters. The true artist in my view is somebody who captures conscious states and that's the only reason why they eat. So you eat to make art. And another person makes art to eat. And these are of course the ends of a spectrum and the truth is often somewhere in the middle, but in a way there is this fundamental distinction. And there are in some sense the true scientists which are trying to figure out something about the universe. They are trying to reflect it. And it's an artistic process in a way. It's an attempt to be a reflection to this universe. You see there is this amazing vast darkness which is the universe. There's all these iterations of patterns, but mostly there is nothing interesting happening in these patterns. It's a giant fractal and most of it is just boring. And at a brief moment in the evolution of the universe there are planetary surfaces and negentropy gradients that allow for the creation of structure and then there are some brief flashes of consciousness in all this vast darkness. And these brief flashes of consciousness can reflect the universe and maybe even figure out what it is. It's the only chance that we have. Right? This is amazing. Why not do this? Life is short. This is the thing we can do.
Joscha Bach
Just as reproductive sex amplifies genes and their expressed traits, perpetuating the iterative cycle of life, shopping and purchasing are the acts required for innovations to capture resources and reproduce the flow of an innovation’s expressed capability. This economic process of selective value informational feedback amplifies successful innovations.
Nick Gogerty (The Nature of Value: How to Invest in the Adaptive Economy (Columbia Business School Publishing))
Executives, project leaders, and development teams must embrace a different view of the new product development world, one that not only recognizes change in the business world, but also understands the power of driving down iteration costs to enable experimentation and emergent processes. Understanding these differences and how they affect product development is key to understanding APM.
Jim Highsmith (Agile Project Management: Creating Innovative Products)
Visionaries are especially afraid of a false negative: that customers will reject a flawed MVP that is too small or too limited. […] The solution to this dilemma is a commitment to iteration. You have to commit to a locked-in agreement—ahead of time—that no matter what comes of testing the MVP, you will not give up hope. Successful entrepreneurs do not give up at the first sign of trouble, nor do they persevere the plan right into the ground. Instead, they process a unique combination of perseverance and flexibility.
Eric Ries (The Lean Startup)
On the day the company starts, there is very limited customer input to a product specification. The company doesn’t know who its initial customers are (but it may think it knows) or what they will want as features. One alternative is to put Product Development on hold until the Customer Development team can find those customers. However, having a product you can demonstrate and iterate is helpful in moving the Customer Development process along. A more productive approach is to proceed with Product Development, with the feature list driven by the vision and experience of the company’s founders.
Steve Blank (The Four Steps to the Epiphany: Successful Strategies for Startups That Win)
In order to find and eliminate a Constraint, Goldratt proposes the “Five Focusing Steps,” a method you can use to improve the Throughput of any System: 1. Identification: examining the system to find the limiting factor. If your automotive assembly line is constantly waiting on engines in order to proceed, engines are your Constraint. 2. Exploitation: ensuring that the resources related to the Constraint aren’t wasted. If the employees responsible for making engines are also building windshields, or stop building engines during lunchtime, exploiting the Constraint would be having the engine employees spend 100 percent of their available time and energy producing engines, and having them work in shifts so breaks can be taken without slowing down production. 3. Subordination: redesigning the entire system to support the Constraint. Let’s assume you’ve done everything you can to get the most out of the engine production system, but you’re still behind. Subordination would be rearranging the factory so everything needed to build the engine is close at hand, instead of requiring certain materials to come from the other end of the factory. Other subsystems may have to move or lose resources, but that’s not a huge deal, since they’re not the Constraint. 4. Elevation: permanently increasing the capacity of the Constraint. In the case of the factory, elevation would be buying another engine-making machine and hiring more workers to operate it. Elevation is very effective, but it’s expensive—you don’t want to spend millions on more equipment if you don’t have to. That’s why Exploitation and Subordination come first: you can often alleviate a Constraint quickly, without resorting to spending more money. 5. Reevaluation: after making a change, reevaluating the system to see where the Constraint is located. Inertia is your enemy: don’t assume engines will always be the Constraint: once you make a few Changes, the limiting factor might become windshields. In that case, it doesn’t make sense to continue focusing on increasing engine production—the system won’t improve until windshields become the focus of improvement. The “Five Focusing Steps” are very similar to Iteration Velocity—the more quickly you move through this process and the more cycles you complete, the more your system’s Throughput will improve.
Josh Kaufman (The Personal MBA: Master the Art of Business)
To be entangled is not simply to be intertwined with another, as in the joining of separate entities, but to lack an independent, self-contained existence. Existence is not an individual affair. Individuals do not preexist their interactions; rather, individuals emerge through and as part of their entangled intra-relating. Which is not to say that emergence happens once and for all, as an event or as a process that takes place according to some external measure of space and of time, but rather that time and space, like matter and meaning, come into existence, are iteratively reconfigured through each intra-action, thereby making it impossible to differentiate in any absolute sense between creation and renewal, beginning and returning, continuity and discontinuity, here and there, past and future.
Karen Barad
I’ve repeated this process with virtually every major classic-rock artist and band that I love. I am now fully versed in the postsixties work of the Kinks, even the double-album rock operas that go on for forty-two hours. I enjoy at least one Doors album, An American Prayer, that was completed and released seven years after Jim Morrison died. I will defend not only both Page & Plant albums, but also the Page & Coverdale record. I own albums by every iteration of Crosby, Stills, Nash and Young, and will argue that Crosby & Nash is in fact better than CSNY (though not CSN). I’m still not crazy about nineties Springsteen, but I will listen to Human Touch and Lucky Town when I don’t feel like playing Darkness on the Edge of Town or The River for the ten thousandth time. Come to think of it, Lucky Town is in fact much better than most people (even myself) give it credit for.
Steven Hyden (Twilight of the Gods: A Journey to the End of Classic Rock)
Clients, I soon learned, could be very demanding; I still had limited direct contact with them, which suited me just fine. From what I could gather, they would routinely be completely unable to articulate their requirements, at which point, in desperation, the designers would create some artwork for them based on the few vague hints they had managed to elicit. After many hours of work, involving a full team of staff, the work would be submitted to the client for approval. At that point, the client would say, "No. That's exactly what I don't want." There would be several tortuous iterations of this process before the client finally declared his or herself satisfied with the end results. Inevitably, Bob said, the artwork that was signed off on at the end of the process was virtually identical to the first piece of work submitted, which the client had immediately dismissed as unsuitable.
Gail Honeyman (Eleanor Oliphant Is Completely Fine)
My fear is that much of the antiracist literature is an iteration of the same process of maintaining and reaffirming whiteness. Little in the mainstream antiracist narrative focuses on challenging the idea of “white people” itself. Rather, it takes the category as an unassailable truth, with the emphasis placed instead on making white people nicer, through a combination of begging, demanding, cajoling, and imploring. “Whiteness” was a concept popularized by convincing one group of people it would make their lives better, and demonstrating it through the brutal dehumanization of another group. Now all “whites,” even those with little power in any other quarter of their lives, had the power of life and death over these “others.” This is a “truth” that’s had close to five hundred years to really embed itself. The question I pose is this: Does telling “white” people that racial equality means that their lives have to literally get worse (“but thems the breaks”) really seem up to the challenge of uprooting this centuries-old pernicious promise?
Emma Dabiri (What White People Can Do Next: From Allyship to Coalition)
How, then, to proceed? My method is: I imagine a meter mounted in my forehead, with “P” on this side (“Positive”) and “N” on this side (“Negative”). I try to read what I’ve written uninflectedly, the way a first-time reader might (“without hope and without despair”). Where’s the needle? Accept the result without whining. Then edit, so as to move the needle into the “P” zone. Enact a repetitive, obsessive, iterative application of preference: watch the needle, adjust the prose, watch the needle, adjust the prose (rinse, lather, repeat), through (sometimes) hundreds of drafts. Like a cruise ship slowly turning, the story will start to alter course via those thousands of incremental adjustments. The artist, in this model, is like the optometrist, always asking: Is it better like this? Or like this? The interesting thing, in my experience, is that the result of this laborious and slightly obsessive process is a story that is better than I am in “real life” – funnier, kinder, less full of crap, more empathetic, with a clearer sense of virtue, both wiser and more entertaining. And what a pleasure that is; to be, on the page, less of a dope than usual.
George Saunders
Product development has become a faster, more flexible process, where radically better products don’t stand on the shoulders of giants, but on the shoulders of lots of iterations. The basis for success then, and for continual product excellence, is speed. Unfortunately, like Jonathan’s failed gate-based product development framework, most management processes in place at companies today are designed with something else in mind. They were devised over a century ago, at a time when mistakes were expensive and only the top executives had comprehensive information, and their primary objectives are lowering risk and ensuring that decisions are made only by the few executives with lots of information. In this traditional command-and-control structure, data flows up to the executives from all over the organization, and decisions subsequently flow down. This approach is designed to slow things down, and it accomplishes the task very well. Meaning that at the very moment when businesses must permanently accelerate, their architecture is working against them.
Eric Schmidt (How Google Works)
Product development has become a faster, more flexible process, where radically better products don’t stand on the shoulders of giants, but on the shoulders of lots of iterations. The basis for success then, and for continual product excellence, is speed.
Eric Schmidt (How Google Works)
I’m not trying to be modest or self-effacing by saying this. Pixar films are not good at first, and our job is to make them so—to go, as I say, “from suck to not-suck.” This idea—that all the movies we now think of as brilliant were, at one time, terrible—is a hard concept for many to grasp. But think about how easy it would be for a movie about talking toys to feel derivative, sappy, or overtly merchandise-driven. Think about how off-putting a movie about rats preparing food could be, or how risky it must’ve seemed to start WALL-E with 39 dialogue-free minutes. We dare to attempt these stories, but we don’t get them right on the first pass. And this is as it should be. Creativity has to start somewhere, and we are true believers in the power of bracing, candid feedback and the iterative process—reworking, reworking, and reworking again, until a flawed story finds its throughline or a hollow character finds its soul.
Ed Catmull (Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar)
fulfill our mission with the Rational ApproachTM, a comprehensive softwareengineering solution consisting of three elements: • A configurable set of processes and techniques for the development of software, based on iterative development, object modeling, and an architectural approach to software reuse. • An integrated family of application construction tools that automate the Rational Approach throughout the software lifecycle. • Technical consulting services delivered by our worldwide field organization of software engineers and technical sales professionals. Our customers include businesses in the Asia/Pacific region, Europe, and North America that are leaders in leveraging semiconductor, communications, and software technologies to achieve their business objectives. We serve customers in a diverse range of industries, such as telecommunications, banking and financial services, manufacturing, transportation, aerospace, and defense.They construct software applications for a wide range of platforms, from microprocessors embedded in telephone switching systems to enterprisewide information systems running on company-specific intranets. Rational Software Corporation is traded on the NASDAQ system under the symbol RATL.1
Anonymous
A configurable set of processes and techniques for the development of software, based on iterative development, object modeling, and an architectural approach to software reuse
Anonymous
We fulfill our mission with the Rational ApproachTM, a comprehensive softwareengineering solution consisting of three elements: • A configurable set of processes and techniques for the development of software, based on iterative development, object modeling, and an architectural approach to software reuse
Anonymous
ApproachTM, a comprehensive softwareengineering solution consisting of three elements: • A configurable set of processes and techniques for the development of software, based on iterative development
Anonymous
with the Rational ApproachTM, a comprehensive softwareengineering solution consisting of three elements: • A configurable set of processes and techniques for the development of software, based on iterative development, object modeling, and an architectural
Anonymous
comprehensive softwareengineering solution consisting of three elements: • A configurable set of processes and techniques for the development of software, based on iterative development
Anonymous
Global corporations have the human capital, the financial resources, the technology, the international footprint, the power of markets and the profit motivation to build a better world. NGOs will be essential partners...Governments will be essential partners...By engaging together through an iterative process, we will achieve "A Better World.
Alice Korngold (A Better World, Inc.: How Companies Profit by Solving Global Problems…Where Governments Cannot)
Stoic moral training depends upon the defensibility of these schematic propositions: (a) Rational deliberative power (rational agency) is a defining feature of mature human consciousness. (b) Every agent’s rational powers, whenever exercised, operate in a particular and intricate deliberative field, in Barbara Herman’s felicitous phrase, that is laden with projects, preferences, affects, and attachments. (c) Each person’s deliberative field evolves continuously. Its initial information gathering and deliberative routines are givens (as if programmed) and, together with the initial situation, yield explicable beliefs. Initial sensibilities, sensitivities, values, aims, commitments, and preferences are also givens and, together with beliefs and deliberative routines, yield normative propositions for conduct. The circumstances in which such normative propositions are acted out or abandoned (that is, the relative strength or weakness of the will) are given, and actions follow. Each process from information gathering to action then becomes information for the next process. (d) The agent’s awareness of and reflection upon these iterated processes varies. But when awareness is high, it is fair to say rational agency is a self-transformative power: over time, its reflexive, recursive operations can transform its own powers, deliberative field, and operations—hence its norms and actions. (e) Agents can thus remake their characters over time. Note, however, that no uniform, essentially human content is specified for the deliberative field
Lawrence C. Becker (A New Stoicism)
The feedback cycle in business today isn’t a segmented part of the process or a period of time for interaction after which no more questions or input are allowed. Now it’s a fluid and never-ending process that involves the brand stewards — the audience — and they’re the people who feed it. Technology facilitates a fragmented process that’s hard to define and requires constant experimentation and iteration. It requires a process where it doesn’t really start and end like it used to. The needed approach from marketers today is to remove the launch mentality.
Steve Sammartino (The Great Fragmentation: And Why the Future of Business is Small)
aim is to make the delivery of software from the hands of developers into production a reliable, predictable, visible, and largely automated process with well-understood, quantifiable risks. Using the approach that we describe in this book, it is possible to go from having an idea to delivering working code that implements it into production in a matter of minutes or hours, while at the same time improving the quality of the software thus delivered. The vast majority of the cost associated with delivering successful software is incurred after the first release. This is the cost of support, maintenance, adding new features, and fixing defects. This is especially true of software delivered via iterative processes, where the first release contains the minimum amount of functionality providing value to the customer. Hence the title of this book, Continuous Delivery, which is taken from the first principle of the Agile Manifesto: “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software
David Farley (Continuous Delivery: Reliable Software Releases through Build, Test, and Deployment Automation)
Ship and iterate. The companies that are the fastest at this process will win.
Eric Schmidt (How Google Works)
s s i o n o f R a t i o n a l S o f t w a r e C o r p o r a t i o n i s t o e n s u r e t h e s u c c e s s o f c u s t o m e r s c o n s t r u c t i n g t h e s o f t w a r e s y s t e m s t h a t t h e y d e p e n d o n . We enable our customers to achieve their business objectives by turning software into a source of competitive advantage, speeding time-to-market, reducing the risk of failure, and improving software quality. We fulfill our mission with the Rational ApproachTM, a comprehensive softwareengineering solution consisting of three elements: • A configurable set of processes and techniques for the development of software, based on iterative development, object modeling, and an architectural approach to software reuse. • An integrated family of application construction tools that automate the Rational Approach throughout the software lifecycle. • Technical consulting services delivered by our worldwide field organization of software engineers and technical sales professionals. Our customers include businesses in the Asia/Pacific region, Europe, and North America that are leaders in leveraging semiconductor, communications, and software technologies to achieve their business objectives. We serve customers in a diverse range of industries, such as telecommunications
Anonymous
o n o f R a t i o n a l S o f t w a r e C o r p o r a t i o n i s t o e n s u r e t h e s u c c e s s o f c u s t o m e r s c o n s t r u c t i n g t h e s o f t w a r e s y s t e m s t h a t t h e y d e p e n d o n . We enable our customers to achieve their business objectives by turning software into a source of competitive advantage, speeding time-to-market, reducing the risk of failure, and improving software quality. We fulfill our mission with the Rational ApproachTM, a comprehensive softwareengineering solution consisting of three elements: • A configurable set of processes and techniques for the development of software, based on iterative development, object modeling, and an architectural approach to software reuse. • An integrated family of application construction tools that automate the Rational Approach throughout the software lifecycle. • Technical consulting services delivered by our worldwide field organization of software engineers and technical sales professionals. Our customers include businesses in the Asia/Pacific region, Europe, and North America that are leaders in leveraging semiconductor, communications, and software technologies to achieve their business objectives. We serve customers in a diverse range of industries, such as telecommunications, banking and financial services, manufacturing, transportation, aerospace, and defense.They construct software applications for a wide range of platforms, from microprocessors embedded in telephone switching systems to enterprisewide information systems running on company-specific intranets. Rational Software Corporation is traded on the NASDAQ system under the symbol RATL.1
Anonymous
Creativity has to start somewhere, and we are true believers in the power of bracing, candid feedback and the iterative process—reworking, reworking, and reworking again,
Ed Catmull (Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration)
Tactical Urbanism is used by a range of actors, including governments, business and nonprofits, citizen groups, and individuals. It makes use of open and iterative development processes, the efficient use of resources, and the creative potential unleashed by social interaction. It is what Professor Nabeel Hamdi calls making plans without the usual preponderance of planning.
Mike Lydon (Tactical Urbanism: Short-term Action for Long-term Change)
New ideas are never perfect right out of the chute, and you don’t have time to wait until they get there. Create a product, ship it, see how it does, design and implement improvements, and push it back out. Ship and iterate. The companies that are the fastest at this process will win.
Eric Schmidt (How Google Works)
Generally, programmers aren't thrilled about the iterative method because it means extra work for them. Typically, it's managers new to technology who like the iterative process because it relieves them of having to perform rigorous planning, thinking, and product due diligence
Alan Cooper (The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity)
Forest Fires: the Fractal Boundary Imagine a plantation of evenly spaced trees on a very hot, dry day. As the temperature soars, the odd leaf or twig ignites, sending a whole tree up in flames. This is an essentially random process – the factors involved are beyond our powers of prediction. But once a tree is in flames, the fire easily spreads to neighbouring trees, and this process can now be modelled with iterative techniques.
Nigel Lesmoir-Gordon (Introducing Fractals: A Graphic Guide (Graphic Guides))
Building a habit-forming product is an iterative process and requires user-behavior analysis and continuous experimentation. How
Nir Eyal (Hooked: How to Build Habit-Forming Products)
In particular, we can combine the chain() function with the contextlib.ExitStack() method to process a collection of files as a single iterable sequence of values. We can do something like this: from contextlib import ExitStack import csv def row_iter_csv_tab(*filenames): with ExitStack() as stack: files = [stack.enter_context(open(name, 'r', newline='')) for name in filenames] readers = [csv.reader(f, delimiter='\t') for f in files] readers = map(lambda f: csv.reader(f, delimiter='\t'), files) yield from chain(*readers)
Anonymous
Doom, meanwhile, had a long-term impact on the world of gaming far exceeding even that of Myst. The latest of a series of experiments with interactive 3D graphics by id programmer John Carmack, Doom shares with Myst only its immersive first-person point of view; in all other respects, this fast-paced, ultraviolent shooter is the polar opposite of the cerebral Myst. Whereas the world of Myst is presented as a collection of static nodes that the player can move among, each represented by a relatively static picture of its own, the world of Doom is contiguous. As the player roams about, Doom must continually recalculate in real time the view of the world that it presents to her on the screen, in effect drawing for her a completely new picture with every frame using a vastly simplified version of the 3D-rendering techniques that Eric Graham began experimenting with on the Amiga back in 1986. First-person viewpoints had certainly existed in games previously, but mostly in the context of flight simulators, of puzzle-oriented adventures such as Myst, or of space-combat games such as Elite. Doom has a special quality that those earlier efforts lack in that the player embodies her avatar as she moves through 3D space in a way that feels shockingly, almost physically real. She does not view the world through a windscreen, is not separated from it by an adventure game’s point-and-click mechanics and static artificiality. Doom marks a revolutionary change in action gaming, the most significant to come about between the videogame’s inception and the present. If the player directs the action in a game such as Menace, Doom makes her feel as if she is in the action, in the game’s world. Given the Amiga platform’s importance as a tool for noninteractive 3D rendering, it is ironic that the Amiga is uniquely unsuited to Doom and the many iterations and clones of it that would follow. Most of the Amiga attributes that we employed in the Menace reconstruction—its scrolling playfields, its copper, its sprites—are of no use to a 3D-engine programmer. Indeed, the Intel-based machines on which Carmack created Doom possess none of these features. Even the Amiga’s bitplane-based playfields, the source of so many useful graphical tricks and hacks when programming a 2D game such as Menace, are an impediment and annoyance in a game such as Doom. Much preferable are the Intel-based machines’ straightforward chunky playfields because these layouts are much easier to work with when every frame of video must be drawn afresh from scratch. What is required most of all for a game such as Doom is sufficient raw processing power to perform the necessary thousands of calculations needed to render each frame quickly enough to support the frenetic action for which the game is known. By 1993, the plebian Intel-based computer, so long derided by Amiga owners for its inefficiencies and lack of design imagination, at last possessed this raw power. The Amiga simply had no answer to the Intel 80486s and Pentiums that powered this new, revolutionary genre of first-person shooters. Throughout
Jimmy Maher (The Future Was Here: The Commodore Amiga (Platform Studies))
Summary Gaining insight from massive and growing datasets, such as those generated by large organizations, requires specialized technologies for each step in the data analysis process. Once organizational data is cleaned, merged, and shaped into the form desired, the process of asking questions about data is often an iterative one. MapReduce frameworks, such as the open-source Apache Hadoop project, are flexible platforms for the economical processing of large amounts of data using a collection of commodity machines. Although it is often the best choice for large batch-processing operations, MapReduce is not always the ideal solution for quickly running iterative queries over large datasets. MapReduce can require a great deal of disk I/O, a great deal of administration, and multiple steps to return the result of a single query. Waiting for results to complete makes iterative, ad hoc analysis difficult. Analytical databases
Anonymous
This sequence will have to be put through all its iterations, starting with each of the thirty-four letters or symbols we come up with at the top right corner. Then we need to repeat the process from left to right and bottom to top just in case.” “Why not do the same thing reading down in columns instead of across in rows?” Sarah asked. “We should, with the same process; right to left, left to right, top to bottom, and bottom to top.” “How about diagonal?” Daniel’s question was meant to be a little sarcastic, as he contemplated the painstaking work involved. “Good point,
J.C. Ryan (The 10th Cycle (Rossler Foundation, #1))
With Dremel, engineers could formulate queries using an SQL-like syntax, speeding up the process of iterative analysis without dealing with the overhead of defining raw MapReduce jobs.
Anonymous
Each algorithm is a feedback loop, taking an action, observing the resulting conditions, and taking another action after that. Again, and again, and again. It's an iterative process, in which the algorithms adjust themselves and their activity on every loop, responding less to the news on the ground than to one another. Such systems go out of control because the feedback of their own activity has become louder than the original signal.
Douglas Rushkoff (Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity)
Doesn’t Kanban mean abandoning iterations and other elements of Scrum? This is a serious misconception. Kanban is the start with what you do now method; we would be the first to warn you not to drop aspects of your current process in an uncontrolled fashion. However, it would be dishonest of us to pretend that your pursuit of flow won’t at some point test your commitment to timeboxes, story points, and the like. How you and your organization deal with that will be a matter of choice.
Mike Burrows (Kanban from the Inside: Understand the Kanban Method, connect it to what you already know, introduce it with impact)
Winners throw out the traditional product management and introduction processes they learned at existing companies. Instead, they combine agile engineering and Customer Development to iteratively build, test and search for a business model, turning unknowns into knowns. Winners also recognize their startup “vision” as a series of untested hypotheses in need of “customer proof.” They relentlessly test for insights, and they course-correct in days or weeks, not months or years, to preserve cash and eliminate time wasted on building features and products that customers don’t want.
Steve Blank (The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company)
The future of the labor market as we know it is contingent on many different things. It is by and large an iterative process in which we may only know the true outcome by repeated evaluations and followups of each implemented change and/or innovation. Therefore, securing a system of necessary checks-and-balances will be of paramount importance to ensure a successful digital transformation.
Anthony Larsson (The Digital Transformation of Labor: Automation, the Gig Economy and Welfare (Routledge Studies in Labour Economics))
Achieving work-life balance is a process. Getting it right is iterative. You get better at it with experience and observation, and eventually, after some time passes, you notice it’s not getting harder anymore. It’s just what you do.
Jack Welch (Winning)
The Linear Work Distortion is the false belief that creative work is a neat, step-by-step process, wherein the final product steadily reveals itself. In fact, that’s not how creative work really happens. It’s often messy, and iterative.
David Kadavy (The Heart To Start: Stop Procrastinating & Start Creating)
Design Thinking is an Iterative and Non-linear Process
Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
Design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, design thinking provides a solution-based approach to solving problems.
Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
It is an iterative process that goes something like this: * Screen it * Discuss it * Get the feeling that you don’t know what you’re doing * Weep openly * Tear it apart * Correct it * Re-board it * Rebuild it * Screen it again * Repeat as necessary
Louis J. Prosperi (The Imagineering Process: Using the Disney Theme Park Design Process to Bring Your Creative Ideas to Life (The Imagineering Toolbox Series Book 2))
Agile is a process wherein a project is subdivided into iterations. The output of each iteration is measured and used to continuously evaluate the schedule. Features are implemented in the order of business value so that the most valuable things are implemented first. Quality is kept as high as possible. The schedule is primarily managed by manipulating scope.
Robert C. Martin (Clean Agile: Back to Basics (Robert C. Martin Series))
The Manifesto for Agile Software Development was put together by a group of developers at a ski resort in Utah in 2001. It contains four simple but powerful value comparisons: individuals and interactions over processes and tools, working software over comprehensive documentation, customer collaboration over contract negotiation, and responding to change over following a plan. You can apply these principles to any kind of subscription service. Innovation doesn’t happen in a vacuum. It’s the result of iterating a concept over a period of time. Big “boom or bust” product launches can actually be a recipe for burnout: they result in unhealthy peaks and troughs of productivity and inspiration. The idea is to create an environment that supports sustainable development—the team should be able to maintain a constant pace of innovation indefinitely. That’s the only way to stay responsive, to stay agile.
Tien Tzuo (Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It)
in the technology industry we would call The Life of Pablo a minimum viable product. That may sound like a pejorative term, but a minimum viable product is actually incredibly important. Only after it gets something out in the market can a business gather customer feedback and use this data to iterate and improve in a continuous deployment cycle. The MVP is a defining principle of cloud software development, and Kanye applied it to his music-writing process.
Tien Tzuo (Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It)
Starting the design process focused on graphic design instead of interaction design is a common and costly amateur mistake. However, to deliver a professional quality experience, the execution stage must finish strong in this area. One of the economic advantages of conceptual model-based IxD is that, by the time high-fidelity mockup generation becomes appropriate, the foundation will be so stable that the graphic design work will require far fewer iterations.
Daniel Rosenberg (UX Magic)
Joining the world of shapes to the world of numbers in this way represented a break with the past. New geometries always begin when someone changes a fundamental rule. Suppose space can be curved instead of flat, a geometer says, and the result is a weird curved parody of Euclid that provides precisely the right framework for the general theory of relativity. Suppose space can have four dimensions, or five, or six. Suppose the number expressing dimension can be a fraction. Suppose shapes can be twisted, stretched, knotted. Or, now, suppose shapes are defined, not by solving an equation once, but by iterating it in a feedback loop. Julia, Fatou, Hubbard, Barnsley, Mandelbrot-these mathematicians changed the rules about how to make geometrical shapes. The Euclidean and Cartesian methods of turning equations into curves are familiar to anyone who has studied high school geometry or found a point on a map using two coordinates. Standard geometry takes an equation and asks for the set of numbers that satisfy it. The solutions to an equation like x^2 + y^2 = 1, then, form a shape, in this case a circle. Other simple equations produce other pictures, the ellipses, parabolas, and hyperbolas of conic sections or even the more complicated shapes produced by differential equations in phase space. But when a geometer iterates an equation instead of solving it, the equation becomes a process instead of a description, dynamic instead of static. When a number goes into the equation, a new number comes out; the new number goes in, and so on, points hopping from place to place. A point is plotted not when it satisfies the equation but when it produces a certain kind of behavior. One behavior might be a steady state. Another might be a convergence to a periodic repetition of states. Another might be an out-of-control race to infinity.
James Gleick (Chaos: Making a New Science)
Any discrete piece of information can be represented by a set of numbers. Systems that compute can represent powerful mappings from one set of numbers to another. Moreover, any program on any computer is equivalent to a number mapping. These mappings can be thought of as statements about the properties of numbers; hence, there is a close connection between computer programs and mathematical proofs. But there are more possible mappings than possible programs; thus, there are some things that simply cannot be computed. The actual process of computing can be defined in terms of a very small number of primitive operations, with recursion and/or iteration comprising the most fundamental pieces of a computing device. Computing devices can also make statements about other computing devices. This leads to a fundamental paradox that ultimately exposes the limitations not just of machine logic, but all of nature as well.
Gary William Flake (The Computational Beauty of Nature: Computer Explorations of Fractals, Chaos, Complex Systems, and Adaptation)
Growth is an endlessly iterative process. When we learn something new, we don’t go from “wrong” to “right.” Rather, we go from wrong to slightly less wrong.
Mark Manson (The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life)
Recognize that getting a Hedgehog Concept is an inherently iterative process, not an event.
James C. Collins (Good to Great: Why Some Companies Make the Leap...And Others Don't)
Growth is an endlessly iterative process.
Mark Manson (The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life)
Variable Analysis 1. Define the problem. a. What problem are you trying to solve? b. Determine the primary variable • Closely inspect the point of failure or failed output • What measurable property do you want to change? • Is it possible to define the problem using a more specific variable? 2. Describe the problem: describe the problem in detail. a. What does the problem look like? b. When did the problem start? c. How often does the problem occur? d. Where does the problem first occur? e. When where don’t you see the problem? 3. Create a variable tree: develop each layer of sub-variables by understanding how the process works a. How is the process designed to control the primary variable? b. What else determines the value of the primary variable? c. Can we combine any of the sub-variables? 4. Eliminate sub-variables from the tree a. What should the value of each sub-variable be to prevent the problem from occurring? • What is the relationship between each sub-variable and the primary variable? b. Eliminate sub-variables that do not contribute to the problem • What is the actual value of the sub-variable during failure? During non-failure? • What tests could you use to eliminate variables that are difficult to measure? • What does the pattern of failure tell you? c. Expand sub-variables that have not been eliminated (iterating step 3) d. Start with sub-variables that the pattern-of-failure suggests are most likely to contribute to the problem e. Continue to expand and eliminate sub-variables until you have found the out-of-spec variable(s) that are directly in your control • Can you explain exactly how the out-of-spec sub-variable(s) contribute(s) directly to the problem? f. If you get stuck . . . • Have you eliminated a sub-variable that you should not have? • Have you missed a sub-variable? 5. Implement the solution a. Implement the solution b. Verify the solution
Nat Greene (Stop Guessing: The 9 Behaviors of Great Problem Solvers)
Growth is an endlessly iterative process. When we learn something new, we don't go from "wrong" to "right." Rather, we go from wrong to slightly less wrong. And when we learn something additional, we go from slightly less wrong to slightly less wrong than that, and so on. We are always in the process of approaching truth and perfection without actually ever reaching truth or perfection.
Mark Manson (The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life)
Therefore the most important function that software builders do for their clients is the iterative extraction and refinement of the product requirements. For the truth is, the clients do not know what they want. They usually do not know what questions must be answered, and they almost never have thought of the problem in the detail that must be specified. Even the simple answer—"Make the new software system work like our old manual information-processing system"—is in fact too simple. Clients never want exactly that. Complex software systems are, moreover, things that act, that move, that work. The dynamics of that action are hard to imagine. So in planning any software activity, it is necessary to allow for an extensive iteration between the client and the designer as part of the system definition.
Frederick P. Brooks Jr. (The Mythical Man-Month: Essays on Software Engineering)
The organization’s mindset is reflective of “The How” — the way it goes about the iterative process of observation, reflection, decision making, and action.
Brett Richards (Grow Through Disruption: Breakthrough Mindsets to Innovate, Change and Win with the OGI)
Thus the creative process is less linear than recursive. How many iterations it goes through, how many loops are involved, how many insights are needed, depends on the depth and breadth of the issues dealt with.
Mihály Csíkszentmihályi (Creativity: Flow and the Psychology of Discovery and Invention)
My fear is that much of the antiracist literature is an iteration of the same process of maintaining and reaffirming whiteness. Little in the mainstream antiracist narrative focuses on challenging the idea of 'white people' itself. Rather, it takes the the category as an unassailable truth, with the emphasis placed instead on making white people *nicer*, through a combination of begging, demanding, cajoling, and imploring.
Emma Dabiri (What White People Can Do Next: From Allyship to Coalition)
For example, when I was still in the exploratory mode of the book, before I’d even begun to put pen to paper (or fingers to keyboard), I would share a short idea (my minimal viable product) on Twitter. If it seemed to resonate with people there, I would write a blog piece on Harvard Business Review. Through this iterative process, which required very little effort, I was able to find where there seemed to be a connection between what I was thinking and what seemed to have the highest relevancy in other people’s lives.
Greg McKeown (Essentialism: The Disciplined Pursuit of Less)
[New Orleans shows us that we cannot wait until the next disaster to begin planning. We must be proactive and guided by the principles of equity and inclusion. Honolulu reminds us that this work will be an iterative process spanning decades. The decisions we make now will have to be revisited in the future, when new ones will confront us. New York City reminds us to strive for positive transformation. The possibility of a community-driven adaptation project that provides multiple benefits can be achieved.]
Ayana Elizabeth Johnson (All We Can Save: Truth, Courage, and Solutions for the Climate Crisis)
• Research has found that our brains don’t register much difference between physical pain and psychological pain. • An obsession and over investment in emotion fails us for the simple reason that emotions never last. Whatever makes up happy today will no longer make us happy tomorrow, because our biology always needs something more. • You can’t win if you don’t play. • By what standard do we measure ourselves? Our values determine the metrics by which we measure ourselves and everyone else. • Nobody else is ever responsible for your unhappiness but you. This is because you always get to choose how you see things, how you react to things, how you value things. You always get to choose the metric by which to measure your experiences • Growth is an endlessly iterative process. When we learn something new, we don’t go from “wrong” to “right”. Rather, we go from wrong to slightly less wrong... we are always in the process of approaching truth and perfection without actually ever reaching truth or perfection. • Certainty is the enemy of growth. Nothing is for certain until it has already happened -and even them, it’s still debatable. • There is little that is unique or special about your problems. That’s why letting go is so liberating.
Mark Manson (The Subtle Art of Not Giving A F*ck, Rewire Your Mindset, The Fitness Mindset, Meltdown 4 Books Collection Set)
The research participants described trust as a slow-building, iterative, and layered process that happens over time. Both trust-building and rumbling with vulnerability involve risk. That’s what makes courage hard and rare.
Brené Brown (Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.)
Exhibit 2.1: Behaviors Driving Teaming Success Speaking Up: Teaming depends on honest, direct conversation between individuals, including asking questions, seeking feedback, and discussing errors. Collaboration: Teaming requires a collaborative mindset and behaviors—both within and outside a given unit of teaming—to drive the process. Experimentation: Teaming involves a tentative, iterative approach to action that recognizes the novelty and uncertainty inherent in every interaction between individuals. Reflection: Teaming relies on the use of explicit observations, questions, and discussions of processes and outcomes. This must happen on a consistent basis that reflects the rhythm of the work, whether that calls for daily, weekly, or other project-specific timing.
Amy C. Edmondson (Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy)
Growth is an endlessly iterative process. When we learn something new, we don’t go from “wrong” to “right.” Rather, we go from wrong to slightly less wrong. And when we learn something additional, we go from slightly less wrong to slightly less wrong than that, and then to even less wrong than that, and so on. We are always in the process of approaching truth and perfection without actually ever reaching truth or perfection. We shouldn’t seek to find the ultimate “right” answer for ourselves, but rather, we should seek to chip away at the ways that we’re wrong today so that we can be a little less wrong tomorrow.
Mark Manson (The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life)
Part of the process is Apple’s overall corporate strategy: What markets does it target, and how does it target them? Part of it is keeping abreast of new technology developments and being receptive to new ideas, especially outside the company. Part of it is about being creative, and always learning. Part of it is about being flexible, and a willingness to ditch long-held notions. Part of it is about being customer-centric. And a lot of it is trying to find the simplest, most elegant solution through an iterative, generate-and-test design process. Innovation at Apple is largely about shaping technology to the customer’s needs, not trying to force the user to adapt to the technology.
Leander Kahney (Inside Steve's Brain)
Growth is an endlessly iterative process. when we learn something new, we don't go from "wrong" to "right'. Rather, we go from wrong to slightly less wrong. We are always in the process of approaching truth and perfection without actually ever reaching truth or perfection.
Mark Manson (The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life)
They planned to fail early and inexpensively in the search for the market for a disruptive technology. They found that their markets generally coalesced through an iterative process of trial, learning, and trial again.
Clayton M. Christensen (The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail)
…To not speak honestly would cost me my self respect. I’m not afraid of criticism; I welcome it. What I’m passing along here is just the latest iteration of my learning process, which is to: Develop my perspectives through direct experiences and research, to write up what I learn, to stress test it by showing it to smart people, to explore our differences if and when we have them, to evolve my thinking some more, and, to do that over-and-over again, until I die.
Ray Dalio (Principles For Dealing With the Changing World Order: Why Nations Succeed and Fail)
The fact is that a wide array of projects—events, products, books, home renovations, you name it—can be simulated, tested, and iterated even by amateurs at home. Lack of technology isn’t the real barrier to adopting this approach; the barrier is thinking of planning as a static, abstract, bureaucratic exercise. Once you make the conceptual shift to planning as an active, iterative process of trying, learning, and trying again, all sorts of ways to “play” with ideas, as Gehry and Pixar do, will suggest themselves.
Bent Flyvbjerg (How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between)
the lean startup model squares well with my advice. The contradiction arises only if you take a narrow view of the nature of planning. Planning, as I see it, is not merely sitting and thinking, much less a rule-based bureaucratic exercise of programming. It is an active process. Planning is doing: Try something, see if it works, and try something else in light of what you’ve learned. Planning is iteration and learning before you deliver at full scale, with careful, demanding, extensive testing producing a plan that increases the odds of the delivery going smoothly and swiftly.
Bent Flyvbjerg (How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between)
Goals and constraints. Setting goals for a new product is an iterative process as the entrepreneur learns more via research.
Jules Pieri (How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses)