“
Almost everywhere int eh world, he noted, and certainly in China, India and the Islamic world, one found commerce, wealthy merchants and people who might justly be referred to as 'capitalists'. But almost everywhere, anyone who acquired an enormous fortune Ould eventually cash in their chips. They would either buy themselves a palace and enjoy life, or come under enormous moral pressure from their community to spend their profits on religious or public works, or boozy popular festivities (usually they did a bit of both).
Capitalism, on the other hand, involved constant reinvestment, turning one's wealth into an engine for creating ever more wealth, increasing production, expanding operations, and so forth. But imagine, Weber suggested, being the very first person in one's community to act this way. To do so would have meant defying all social expectations, to be utterly despised by almost alll your neighbours - who would, increasingly, also become your employees. Anyone capable of acting in such a defiantly single-minded manner, Weber observed, would 'have to be some sort of hero'. This, he said, is the reason why it took a Puritanical strain of Christianity, like Calvinism, to make capitalism possible. Puritans not only believed almost anything they could spend their profits now as sinful; but also, joining a Puritan congregation meant one had a moral community whose support would allow one to endure the hostility of one's hell-bounded neighbours.
”
”